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YouTube Channels For Dummies
by John Carucci Theresa Moore Adam Wescott Stan Muller Rob CiampaCreate content and build a YouTube channel like a pro Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info--but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format. YouTube is the third most-visited website on the Internet, making it prime real estate for anyone seeking customers, celebrity, or education. If you want to harness this irresistible platform and reach a global platform, YouTube Channels For Dummies makes it easy. In no time, you'll have the know-how to create a YouTube channel with regular subscribers who watch, re-watch, and share your videos. Includes ten easy tips for growing a raptured YouTube audience Details how to enhance the viral nature of a video Shows you how to create and maintain a YouTube channel that generates views and revenue Written by the producer of a leading YouTube channel
YouTube and Video Marketing
by Greg JarboeFully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
YouTube and Video Marketing
by Greg Jarboe Suzie ReiderA complete, task-based guide to developing, implementing, and tracking a video marketing strategyOnline video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online
YouTube: An Insider's Guide To Climbing The Charts
by Michael W. Dean Alan LastufkaWant to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:Storytelling and directing Shooting, editing, and rendering Creating your very own channel Broadcasting user-generated content Re-broadcasting commercial content Cultivating a devoted audience Fitting into the YouTube community Becoming a success story Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan. Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.
YouTube®: How Steve Chen Changed the Way We Watch Videos
by Celicia ScottYou probably watch music videos, movie trailers, or funny clips on YouTube--but just a few years ago, YouTube was only an idea a few friends shared. One of those friends was Steve Chen. Learn about the beginning of one of the most important websites ever created. Discover the story of how Steve helped to start the biggest video site on the Internet.
Youth Practices in Digital Arts and New Media: Learning in Formal and Informal Settings
by Joanna Black Juan Carlos Castro Ching-Chiu LinThe authors examine youths' practices in digital culture affecting social change, pedagogy, and creative learning practices. Knowledge about these practices is discussed, in which learning, knowledge sharing, distinct social contexts, pedagogical relationships, and artistic creative inquiry are examined in diverse formal and informal environments.
Youth Cultures in the Age of Global Media
by David Buckingham Mary Jane Kehily Sara BraggThis book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South Korea. In a timely reappraisal of youth cultures in contemporary times, this collection profiles the best of new research in youth studies written by leading scholars in the field.
Youth 2.0: Social Media and Adolescence
by Michel Walrave Koen Ponnet Ellen Vanderhoven Jacques Haers Barbara SegaertThis book grasps the duality between opportunities and risks which arise from children's and adolescents' social media use. It investigates the following main themes, from a multidisciplinary perspective: identity, privacy, risks and empowerment. Social media have become an integral part of young people's lives. While social media offer adolescents opportunities for identity and relational development, adolescents might also be confronted with some threats. The first part of this book deals with how young people use social media to express their developing identity. The second part revolves around the disclosure of personal information on social network sites, and concentrates on the tension between online self-disclosure and privacy. The final part deepens specific online risks young people are confronted with and suggests solutions by describing how children and adolescents can be empowered to cope with online risks. By emphasizing these different, but intertwined topics, this book provides a unique overview of research resulting from different academic disciplines such as Communication Studies, Education, Psychology and Law. The outstanding researchers that contribute to the different chapters apply relevant theories, report on topical research, discuss practical solutions and reveal important emerging issues that could lead future research agendas.
Your Unix/linux (Third Edition): The Ultimate Guide
by Sumitabha Das<P>Facing a UNIX box was my first encounter with computers, and prolonged periods of struggle with the system have led me to believe that the stumbling blocks to understanding UNIX are often different from what they are perceived to be.<P> It's not that UNIX is difficult, but that its authors have not been imaginative enough to make it appear otherwise.
Your Project Management Coach
by Bonnie Biafore Teresa StoverA pragmatic approach to project managementMany projects fail to deliver on time or on budget, or even to deliver a workable product that satisfies the customer. While good project management goes a long way towards ensuring success, managers often fail to follow the plans they implement. This unique guide helps you understand and successfully handle project management, once and for all. Covering practical ways to solve problems you'll typically face when managing actual projects, this pragmatic book takes you through a full project management lifecycle. You'll find ample tips, tricks, and best practices--all richly illustrated with real case studies.Find out how to plan for risk, get wayward projects back on track, manage a whole portfolio of projects, and much more. Each topic in the book is mapped to the exam topics of the PMP Certification Exam, so PMP certification candidates can also use this book for test prep. The book's companion web site offers downloadable forms, templates, and checklists.Explains project management for the real world using a pragmatic approach that includes field-tested techniques, case studies to illustrate concepts, helpful tips and tricks, and downloadable contentGuides you to project management success by providing friendly advice, as if you had a friend or project management consultant at your side, discussing issues Explores how to run successful meetings, how to get wayward projects back on track, planning for risk, and how to manage multiple projects Manage your next project with a personal consultant: your own copy of Your Project Management Coach: Best Practices for Managing Projects in the Real World.
Your Passport to a Career in Bioinformatics
by Prashanth N SuravajhalaThe book is a ready reckoner aimed at the student community aspiring to take up a career in bioinformatics. The book firstly provides a perspective on the domain and addresses the challenges faced by community namely the attempts to understand data produced by genome sequencing projects. It then brings to light High Performance Computing (HPC) as it helps in interpreting and analyzing genome sequences. The book also dwells on how interactions in a systems (organism), the components that interact with each other and the outcome of such interactions. It then calls for a consensus on the tools like rapid and inexpensive DNA sequencing technologies, HAPMAP projects, Dollar One Genome (DOG), to enable a reader understand how bioinformatics transits from research, to vocation and avocation. Further it extols the virtues of in silico for bioinformatical predictions as it helps wet-lab biologists reduce time for experiments. Also it describes the intricacies of bioinformatics and its usefulness to wet-based biologists and other cross-disciplinarians. The book lists out 10 reasons for taking up bioinformatics as a career, and includes insights from global experts on the domain. It also makes a case for a mediocre student getting into bioinformatics with discipline, determination, dynamism and diligence. The book further describes BioinformaTICKS a tool for emerging as a winner in bioinformatics.
Your Office: Microsoft® Office 2016
by Amy Kinser Jacobson Kinser Kosharek MoriarityThe Your Office series prepares students to use both technical and soft skills in the real world. Hands-on technical content is woven into realistic business scenarios and focuses on using Microsoft Office® as a decision-making tool. The series features a unique running business scenario that connects all of the cases together and exposes students to using Office to solve problems relating to business areas like finance and accounting, production and operations, sales and marketing. p><p> Each chapter introduces a realistic business case for students to complete via hands-on steps that are easily identified in blue shaded boxes. Each blue box teaches a skill and comes complete with video and interactive support. Chapters are grouped into Business Units, which collectively illustrate a specific set of business concepts to achieve AACSB-related outcomes. Each Business Unit ends with a Capstone section, testing students' ability to apply concepts and skills beyond a single chapter.
Your Office: Getting Started with Project Management Using Microsoft Project 2013
by Amy S. Kinser Kristyn JacobsonThis book provides an overview of key project management topics and skills, using Microsoft Project 2013 to give students hands-on learning.
Your Google Game Plan for Success
by Joe TeixeiraGet the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer-and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you're learning, and much more. Brings you up to speed on Google AdWords, Analytics, and Website Optimizer Shows how to use each tool individually-and then together as a powerful trio to track, analyze, and optimize your Web presence Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.
Your First Week With React
by Mark Brown Maria Antonietta Perna Pavels Jelisejevs Michael Wanyoike Chris Laughlin Eric Greene Camilo ReyesReact is a remarkable JavaScript library that' taken the development community by storm. In a nutshell, it's made it easier for developers to build interactive user interfaces for web, mobile and desktop platforms. One of its best features is its freedom from the problematic bugs inherent in MVC frameworks, where inconsistent views is a recurring problem for big projects. Today, thousands of companies worldwide are using React, including big names such as Netflix and AirBnB. React has become immensely popular, such that a number of apps have been ported to React -- including WhatsApp, Instagram and Dropbox. This book is a collection of tutorials, selected from SitePoint's React Hub, that will guide you through your first days with the amazingly flexible library.
Your First Week With Node.js
by Mark Brown Michael Wanyoike Camilo Reyes Manjunath M Florian Rappl James Hibbard Jay RajWhile there have been quite a few attempts to get JavaScript working as a server-side language, Node.js (frequently just called Node) has been the first environment that's gained any traction. It's now used by companies such as Netflix, Uber and Paypal to power their web apps. Node allows for blazingly fast performance; thanks to its event loop model, common tasks like network connection and database I/O can be executed very quickly indeed. From a beginner's point of view, one of Node's obvious advantages is that it uses JavaScript, a ubiquitous language that many developers are comfortable with. If you can write JavaScript for the client-side, writing server-side applications with Node should not be too much of a stretch for you. In this book, we'll offer a beginner's introduction to Node and its related technologies, and get you under way writing your first Node applications. It contains: What Is Node and When Should I Use It? by James Hibbard A Beginner Splurge in Node.js by Camilo Reyes and Michiel MuldersA Beginner's Guide to npm- the Node Package Manager by Michael Wanyoike and Peter DierxForms, File Uploads and Security with Node.js and Express by Mark BrownMEAN Stack: Build an App with Angular 2+ and the Angular CLI by Manjunath MDebugging JavaScript with the Node Debugger by Camilo ReyesUsing MySQL with Node.js and the mysql JavaScript Client by Jay RajHow to Use SSL/TLS with Node.js by Florian Rappl and Almir Bijedic This book is for anyone who wants to start learning server-side development with Node.js. Familiarity with JavaScript is assumed, but we don't assume any previous back-end development experience.
Your First Week With Bootstrap
by Syed Fazle Rahman Maria Antonietta Perna Ahmed Bouchefra Ilya Bodrov-Krukowski Craig Watson Rhiana Heath Ivaylo GerchevBootstrap stands as one of the most popular, open-source, front-end frameworks on the Web. Since its official release in 2011, it has undergone several changes, and it's now one of the most stable and responsive frameworks available. It's loved by web developers of all levels, as it gives them the capability to build a functional, attractive website design within minutes. A novice developer with just some basic knowledge of HTML and little CSS can easily get started with Bootstrap. In this book we'll take you through Bootstrap basics, introduce you to its major features, and get you building your first Bootstrap sites. It contains: Why I Love Bootstrap, and Why You Should Too by Syed Fazle RahmanUnderstanding Bootstrap: How it Works, and What's New by Syed Fazle RahmanSuper Smart New Features to Win You Over by Maria Antonietta PernaUnderstanding Bootstrap Modals by Syed Fazle Rahman A Deep Dive into the Bootstrap Form Component by Ilya Bodrov-KrukowskiThe Card Component: a Complete Introduction by Ahmed BouchefraHow to Build a Responsive Type Scale with Bootstrap by Craig WatsonA Beginner's Guide to the Latest Bootstrap Utility Classes by Ilya Bodrov-Krukowski3 Tips for Speeding Up Your Bootstrap Website by Maria Antonietta PernaCustomizing Bootstrap jQuery Plugins by Maria Antonietta Perna8 Tips for Improving Bootstrap Accessibility by Rhiana HeathFront-end Frameworks: Custom vs Ready-to-use Solutions by Ivaylo Gerchev This book is for all frontend developers who want to build responsive, mobile-first websites. You'll need to be familiar with HTML and CSS and have a reasonable level of understanding of JavaScript in order to follow the discussion.
Your Digital Afterlives
by Eric Charles SteinhartDigitalism is a philosophical strategy that uses new computational ways of thinking to develop naturalistic but meaningful ways of thinking about bodies, souls, universes, gods, and life after death. Your Digital Afterlives examines four recently developed and digitally inspired theories of life after death.
Your Code as a Crime Scene: Use Forensic Techniques to Arrest Defects, Bottlenecks, and Bad Design in Your Programs
by Adam TornhillJack the Ripper and legacy codebases have more in common than you'd think. Inspired by forensic psychology methods, you'll learn strategies to predict the future of your codebase, assess refactoring direction, and understand how your team influences the design. With its unique blend of forensic psychology and code analysis, this book arms you with the strategies you need, no matter what programming language you use.Software is a living entity that's constantly changing. To understand software systems, we need to know where they came from and how they evolved. By mining commit data and analyzing the history of your code, you can start fixes ahead of time to eliminate broken designs, maintenance issues, and team productivity bottlenecks. In this book, you'll learn forensic psychology techniques to successfully maintain your software. You'll create a geographic profile from your commit data to find hotspots, and apply temporal coupling concepts to uncover hidden relationships between unrelated areas in your code. You'll also measure the effectiveness of your code improvements. You'll learn how to apply these techniques on projects both large and small. For small projects, you'll get new insights into your design and how well the code fits your ideas. For large projects, you'll identify the good and the fragile parts.Large-scale development is also a social activity, and the team's dynamics influence code quality. That's why this book shows you how to uncover social biases when analyzing the evolution of your system. You'll use commit messages as eyewitness accounts to what is really happening in your code. Finally, you'll put it all together by tracking organizational problems in the code and finding out how to fix them. Come join the hunt for better code!What You Need:You need Java 6 and Python 2.7 to run the accompanying analysis tools. You also need Git to follow along with the examples.
Youngsters Solving Mathematical Problems with Technology
by Keith Jones Hélia Jacinto Susana Carreira Nélia Amado Sandra NobreThis book contributes to both mathematical problem solving and the communication of mathematics by students, and the role of personal and home technologies in learning beyond school. It does this by reporting on major results and implications of the Problem@Web project that investigated youngsters' mathematical problem solving and, in particular, their use of digital technologies in tackling, and communicating the results of their problem solving, in environments beyond school. The book has two focuses: Mathematical problem solving skills and strategies, forms of representing and expressing mathematical thinking, technological-based solutions; and students´ and teachers´ perspectives on mathematics learning, especially school compared to beyond-school mathematics.
Young People, Social Media and Health (Routledge Studies in Physical Education and Youth Sport)
by Kathleen Armour Victoria GoodyearThe Open Access version of this book, available at http://www.tandfebooks.com/doi/view/10.4324/9781351026987, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license The pervasiveness of social media in young people’s lives is widely acknowledged, yet there is little evidence-based understanding of the impacts of social media on young people’s health and wellbeing. Young People, Social Media and Health draws on novel research to understand, explain, and illustrate young people’s experiences of engagement with health-related social media; as well as the impacts they report on their health, wellbeing, and physical activity. Using empirical case studies, digital representations, and evidence from multi-sector and interdisciplinary stakeholders and academics, this volume identifies the opportunities and risk-related impacts of social media. Offering new theoretical insights and practical guidelines for educators, practitioners, parents/guardians, and policy makers; Young People, Social Media and Health will also appeal to students and researchers interested in fields such as Sociology of Sport, Youth Sports Development, Secondary Physical Education, and Media Effects.
Young Guns: Obsession, Overwatch, and the Future of Gaming
by Austin MoorheadMoneyball meets Bringing Down the House in the behind-the-scenes dramatic story of the rise of global pro gaming leaguesWelcome to the high-stakes world of esports where shit-talking teenage gamers, billionaire sports franchise owners, and celebrity entrepreneurs are all competing to understand and conquer the fast-emerging future of entertainment. The burgeoning frontier of professional gaming has moved beyond the niche corners of the internet to become a global phenomenon, upending youth viewership for the major sports leagues and opening a generational rift over the nature of "athletics." Soon, professional video game competitions may well be as ingrained in our culture as Monday Night Football. YOUNG GUNS: Obsession, Overwatch, and the Future of Gaming takes readers behind the scenes of the esports boom and into the lives of the gamers and game changers leading the charge, unfurling a wry, unexpected, and often hilarious narrative about the rise of professional gaming and the business of electronic sports. An avid gamer himself, author Austin Moorhead became fascinated by pro gaming, in particular the Overwatch League (OWL) after sports titans Robert Kraft, Stan Kroenke, and Jeff Wilpon each paid $20 million for a team. At the same time that he began investigating the inner-workings of the league, OWL launched esports into the American mainstream, inking TV deals with ABC and ESPN, selling out NBA stadiums for live competitions, and minting a new version of young pro athletes. Embedding with two top teams in the Overwatch League, the San Francisco Shock and the London Spitfire, as they embark on the inaugural season, Moorhead pulls back the curtain on the grueling practice schedules and spartan lifestyles of the league's most popular players. In addition to the "gamer houses" and competitions in which the pros hone their skills, Moorhead takes readers into the board room of Overwatch-developer Blizzard Entertainment, where entrepreneurs eager to capitalize on youth culture take bets on new esports franchises for tens of millions. The result is a rollicking story about the superstars of the future and the absurd collision of adolescent prodigies and high-stakes industry, an uproarious look at the future of sports and entertainment that is part Bringing Down the House, part Moneyball.
Young Citizens and New Media: Learning for Democratic Participation (Routledge Studies in Social and Political Thought #52)
by Peter DahlgrenThis book integrates four distinct topics: young people, citizenship, new media, and learning processes. When taken together, these four topics merge to define an arena of social and research attention that has become compelling in recent years. The general international concern expressed of declining democratic engagement and the role of citizenship today becomes all the more acute when it turns to younger people. At the same time, there is growing attention being paid to the potential of new media – especially internet and mobile telephony – to play a role in facilitating newer forms of political participation. It is clear that many of the present manifestations of ‘new politics’ in the extra parliamentarian domain, not only make sophisticated use of such media, but are indeed highly dependent on them. With an impressive array of contributors, this book will appeal to those interested in a number of spheres, including media and cultural studies, political science, pedagogy, and sociology.
The Young and the Digital: Why the Migration to Social-network Sites, Games, and Anytime, Anywhere Media Means for Our Future
by S. Craig WatkinsS. Craig Watkins skillfully draws from more than 500 surveys and 350 in-depth interviews with young people, parents, and educators to understand how a digital lifestyle is affecting the ways youth learn, play, bond, and communicate. Timely and deeply relevant, the book covers the influence of MySpace and Facebook, the growing appetite for anytime, anywhere media and fast entertainment, how online digital gates reinforce race and class divisions, and how technology is transforming America's classrooms. Watkins also debunks popular myths surrounding cyberpredators, Internet addiction, and social isolation. The result is a fascinating portrait, both celebratory and wary, about the coming of age of the first fully wired generation.
You Suck at Cooking: The Absurdly Practical Guide to Sucking Slightly Less at Making Food: A Cookbook
by You Suck at CookingDo you crave food all the time? Do you think you might want to eat again in the future? Do you suck at cooking? Inspired by the wildly popular YouTube channel, these 60+ recipes will help you suck slightly less You already know the creator of the YouTube show You Suck at Cooking by his well-manicured hands and mysterious voice, and now you’ll know him for this equally well-manicured and mysterious tome. It contains more than sixty recipes for beginner cooks and noobs alike, in addition to hundreds of paragraphs and sentences, as well as photos and drawings.You’ll learn to cook with unintimidating ingredients in dishes like Broccoli Cheddar Quiche Cupcake Muffin-Type Things, Eddie’s Roasted Red Pepper Dip (while also learning all about Eddie’s sad, sad life), Jalapeño Chicken, and also other stuff. In addition, there are cooking tips that can be applied not only to the very recipes in this book, but also to recipes outside of this book, and to all other areas of your life (with mixed results). In the end, you just might suck slightly less at cooking.* *Results not guaranteed