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HelloSelf: Search
by Benjamin Weinstock John R. WellsIn August 2018, after nearly six months of searching, Charles Wells was convinced that he should found HelloSelf to help people improve their sense of mental wellbeing. Those feeling mentally unwell would receive support from fully qualified clinical psychotherapists, while those feeling good would receive coaching and support to feel even better. Having researched a wide range of opportunities in the "BrainTech" space, including measuring brain function in job recruiting and brain-machine interfaces to control equipment, Wells had concluded that the search for mental wellness was the problem he would commit to solving. Now he had to develop a business model that would help turn HelloSelf into a successful enterprise and shape his launch strategy.
HelloSelf: Foundation
by John R. Wells Benjamin WeinstockOn January 6, 2019, HelloSelf, a London-based "BrainTech" company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members "Be your Best Self." The company provided its registered members with access to a clinical psychotherapist, a life coach, and an AI engine that personalized advice. The platform provided members with the ability to set goals, track progress, and discover new things about themselves. Throughout the previous nine months, over 500 people had registered interest in the proposition, price points had been tested, competitors analyzed, members and specialists interviewed, and wireframes developed, but there were several questions still crossing Wells' mind. Did the subscription LifeCoach bot model combined with pay-as-you-go therapist sessions make sense? How could he attract an early cohort of users? How would HelloSelf interact with the broken mental health solutions in the UK? How quickly would the platform scale and learn to provide meaningful AI support for both therapists and the LifeCoach bot? And most importantly, would the platform deliver on the mission "to help everyone discover, understand and experience their Best Self"?
«Hello, World»: Los consejos de los directivos de Microsoft, Facebook, Google y Amazon para triunfar en las empresas de hoy
by Dona Sarkar¿Te gustaría recibir consejos de las figuras más influyentes de las empresas que están revolucionando la economía mundial? ¿Quieres contar con la orientación de directivos de Facebook, Google, Microsoft o Amazon? Un libro repleto de ideas y consejos prácticos para aquellas personas que desean abrirse paso en el mundo profesional actual. Aunque el nombre de Dona Sarkar no te suene, si eres uno de los mil quinientos millones de usuarios de Windows es probable que hayas utilizado algo que ella ha construido. ¿Alguna vez has usado la herramienta «Explorador de archivos» de Windows? Pues es obra de Sarkar, por ejemplo. Además de su labor como ingeniera, a lo largo de su experiencia profesional en la industria tecnológica, ha entrevistado y contratado a cientos de personas y ha dirigido y orientado a muchas otras. Ha participado, además, en numerosos foros de universidades por todo el mundo. En Hello, World! relata no solo sus propias historias y experiencias, sino también las de las personas de quienes ha aprendido y a quienes admira: hombres y mujeres que han trabajado en Google, Facebook, Amazon, Zynga, Rent The Runway, I Want Her Job, Textio, Girl Develop It, en firmas de capital de riesgo, en startups, y, por supuesto, en Microsoft. Y comparte con amenidad y complicidad las claves para abrirnos camino en el mundo de las nuevas tecnologías y en el entorno laboral actual: desde cómo obtener mayor provecho del networking o aprender a negociar tu salario hasta los superpoderes que hacen de ti una persona única y memorable. Todas estas enseñanzas expresan el mismo deseo de que las generaciones venideras no tengan que aprender las mismas lecciones por las malas y puedan centrarse en los grandes retos del futuro. Reseña:«Dona Sarkar, laingeniera de Microsoft que compite con Zuckerberg.»La Vanguardia
Hello Stay Interviews, Goodbye Talent Loss
by Sharon Jordan-Evans Beverly KayeStay interviews prevent exit interviews! You can't afford to lose them. They're your stars and your solid citizens. You wonder if they're happy in your organization--and what might keep them there. To find out, you could:A. Conduct a survey--then try to guess who said what.B. Take note of their latest tattoos. Is your company logo among them?C. Ask, "What will keep you here?"The correct answer is C. It's the opening line of a great stay interview, and it could make the difference between keeping and losing your best people. Worried that your talented people will want things you can't deliver, like more money or a big promotion? Beverly Kaye and Sharon Jordan-Evans have a simple four-step process for dealing with that. Not sure how to get started? They provide dozens of suggested questions and icebreakers. Think you don't have time? They offer all kinds of creative time-saving options for where, when, and how you can do stay interviews.
Hello, Startup
by Yevgeniy BrikmanThis book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others.Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike.If you're at all interested in startups--whether you're a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers--this book is for you.
Hello, Startup: A Programmer's Guide to Building Products, Technologies, and Teams
by Yevgeniy BrikmanThis book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others.Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike.If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.
Hello, My Name Is Awesome: How to Create Brand Names That Stick
by Alexandra WatkinsEvery year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test--two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples--the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.
Hello, My Name Is Awesome: How to Create Brand Names That Stick
by Alexandra WatkinsThe ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required.The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers.This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
by Ken Belson Brian BremnerHello Kitty is Japan's brilliant answer to Disney's Mickey Mouse phenomenon in the U.S. This book explains how Sanrio, the company behind Hello Kitty, turned a cute cartoon cat into a multi-billion dollar global commodity.
Hello Heart: The Next Generation of Chronic Disease Management Apps
by Ariel D. Stern Danielle GolanHello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions.
Hello Alfred: Come Home Happy
by Carin-Isabel Knoop Joseph B. FullerOn a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built an infrastructure, including a mobile app, to develop Alfreds' routes and respond to customer requests in conjunction with other service providers, for example grocery delivery services, in what the founders describe as their "B2B2C" business model. Alfred won the coveted TechCrunch San Francisco Disrupt Cup in 2014, and by April 2015 had secured $12.5 million in seed and Series A funding. The founders must determine the best growth strategy for Alfred. Should they expand Alfred beyond their present operating cities, New York and Boston, or should they focus on their current markets? Should they increase public visibility to attract more customers, or should they enroll landlords in Alfred and reach consumers in that way?
Hello Again: Nine decades of radio voices
by Simon ElmesIt’s now ninety years since the BBC made its first broadcast and the British love affair with radio began.This book is a journey through that fascinating history and a celebration of the many wonderful voices that were part of it: Marion Cran, who pioneered the first gardening programme in the 1920s; The Goons and Kenneth Horne, comedy greats of the 1950s; John Peel, Alan Freeman, Kenny Everett and other heroes of the pirate stations; all the way up to Eddie Mair, Fi Glover and Danny Baker, the much-loved voices of today. A delightful blend of insight, history and nostalgia, Hello Again will appeal to any radio aficionado.
The Hellhound of Wall Street
by Michael PerinoA gripping account of the underdog Senate lawyer who unmasked the financial wrongdoing that led to the Crash of 1929 and forever changed the relationship between Washington and Wall Street.
Hell Week: Seven Days to Be Your Best Self
by Erik Bertrand LarssenFrom world-renowned mental trainer Erik Bertrand Larssen, whose clients include Olympic athletes and Fortune 500 CEOs, Hell Week is a military-inspired yet accessible guide to making the critical changes necessary for long-term professional and personal success and overall lifestyle improvements.Norway native Erik Bertrand Larssen is many things: a veteran paratrooper who served in Bosnia, Kosovo, Macedonia, and Afghanistan; a successful entrepreneur; and a critically acclaimed performance consultant. He has helped catapult the success of countless high-achievers, including Microsoft, Boston Consulting Group, and Statoil ASA executives and Olympic medalist Martin Johnsrud Sundby and top golfer Suzann Pettersen. His life-altering and revered method improves performance by getting people to push themselves past the brink of self-imposed limitations. Central to his technique is the commitment to live and experience just one week as your best self. It's this week, Larssen says, that will be the catalyst to making the most of the rest of your life. Offering accessible tools and pragmatic, inspirational advice including how to incorporate exercise into your daily routine, Larssen's game-changing Hell Week shows you how to apply his principles to everyday life, leading to lasting improvement, personal and professional success, and most importantly, a new way of living to a higher standard. Hell Week will resonate with and inspire you to be the best you can be and make everlasting positive changes in all aspects of your life.
Hell Week: Seven days to be your best self
by Erik Bertrand LarssenImagine your life as a straight line. Now imagine that you could break that line and leave behind all your regular habits and nagging doubts for just seven days. Hell Week shows how you can change your life's path in a single week, replacing your old self with your best self, by going through a specially tailored (and totally safe) version of the elite military exercise where participants are pushed to the limit to find out just how much they can take. Hell Week is about defeating limiting beliefs and demonstrating that you are capable of far more than you ever thought - and maintaining that level of performance for the rest of your life.Norway native Erik Bertrand Larssen is many things: a veteran paratrooper who served in Bosnia, Kosovo, and Afghanistan, a successful entrepreneur, and a mental coach. He has helped catapult the success of countless high-achievers, including Microsoft and Stat Oil executives and Olympic medalists Martin Sundby and Suzann Pettersen. His life altering method improves performance by getting people to push themselves past the brink of self-imposed limitations.Central to his technique is the commitment by clients to live and experience just one week as their best selves. It's this week, Larssen says, that will be the catalyst to making the most of the rest of one's life. Offering accessible tools and a pragmatic, inspirational advice, Larssen's game-changing Hell Week shows readers how apply the principles of military 'hell week' to their every day lives, leading to lasting improvement, personal and professional success, and most importantly, a new way of living to a higher standard.
Hell Week: Seven days to be your best self
by Erik Bertrand LarssenPerforming at your best, what are you really capable of? Hell Week will show you how to be your best self all of the time, and learn in a week a set of skills that will change the rest of your life.Imagine your life as a straight line. Now imagine that you could break that line and leave behind all your regular habits and nagging doubts for just seven days. Hell Week shows how you can change your life's path in a single week, replacing your old self with your best self, by going through a specially tailored (and totally safe) version of the elite military exercise where participants are pushed to the limit to find out just how much they can take. Hell Week is about defeating limiting beliefs and demonstrating that you are capable of far more than you ever thought - and maintaining that level of performance for the rest of your life.Norway native Erik Bertrand Larssen is many things: a veteran paratrooper who served in Bosnia, Kosovo, and Afghanistan, a successful entrepreneur, and a mental coach. He has helped catapult the success of countless high-achievers, including Microsoft and Stat Oil executives and Olympic medalists Martin Sundby and Suzann Pettersen. His life altering method improves performance by getting people to push themselves past the brink of self-imposed limitations.Central to his technique is the commitment by clients to live and experience just one week as their best selves. It's this week, Larssen says, that will be the catalyst to making the most of the rest of one's life. Offering accessible tools and a pragmatic, inspirational advice, Larssen's game-changing Hell Week shows readers how apply the principles of military 'hell week' to their every day lives, leading to lasting improvement, personal and professional success, and most importantly, a new way of living to a higher standard.(P)2016 Tantor
Hell to Pay: How the Suppression of Wages Is Destroying America
by Michael LindFrom one of America&’s leading thinkers, a provocative diagnosis of the cause of America&’s decline—and a searing indictment of those who caused itFor nearly half a century, Americans have been bombarded by neoliberal propaganda promoting the lie that wages are objectively determined by impersonal labor markets. This falsehood has been repeated by academics, journalists, business leaders, and politicians so often that even many on the liberal left and the populist right believe it. In Hell to Pay, Michael Lind, author of The New Class War, debunks this lie. With brutal clarity, he tells the story of how bipartisan political and business interests united to smash the bargaining power of American workers and reduce wages. And with devastating insight he demonstrates that their success has indirectly caused or worsened nearly every symptom of American decline, from the increase in political polarization to the declining birth rate. Calling for a revolution in the way we think about work and wages, Lind argues that the American republic will collapse if worker power is not restored. Fortunately, Hell to Pay doesn&’t just sound the alarm but also offers a plan for breaking the power of the neoliberal elite and reforming America&’s disastrous low-wage/high-welfare model—before it&’s too late.
Helix Network Theory: The Dynamic Structure and Evolution of Economy and Society
by Runyuan GanBased on the philosophy of Systems Science and the law of evolution theory, the book, by applying the methods of structural functionalism, divides the modern social system into human-culture, economy, polity, science, law, education and other sub-systems through the systematic synthesis of disciplines such as economics, sociology, management, politics, culture theories, history and philosophy, and explores the connection between these sub-systems and their intricate relation with social progress, thus depicting the historical trajectory of the long-term evolution of human social system.Starting from the actual production and operation of the firms, the author systematically analyses the organic connections and sophisticated operating process of social reproduction in modern society from micro, meso and macro, revealing the dynamic structure and evolutionary laws of the social economic system. This book reveals the fractal features such as self-similarity, hierarchy, and recursiveness in the general structure of the firm system, the sector system and the national economic system, thereby integrating micro-, meso- and macro-economics into a unified theoretical framework. This integration is interdisciplinary, and has gone beyond the economics. It can be regarded as the fourth grand synthesis in the history of economics after John Stuart Mill (1806-1873), Alfred Marshall (1842-1924) and Samuelson (1915-2009).
Helena Rubinstein: Making Up the Modern Woman
by Geoffrey G. Jones Kathy ChoiThis case examines the entrepreneurial career of Helena Rubinstein before 1938. Rubinstein is widely considered the single most important female entrepreneur in the United States in the 20th century. She was born in Poland but immigrated to Australia where she started a cosmetics company. She subsequently moved first to Europe, and then to the United States during World War I, where she engaged with relentless competition in the upscale cosmetics market with her rival Elizabeth Arden. The case examines how Rubinstein created a luxury brand and enables a discussion of the impact of such brands on women. Rubinstein articulated the view that cosmetics were liberating for women, but some of her strategies, such as wearing white coats in many advertisements designed to signal that she was scientifically qualified, can be used to support a more critical view of the beauty industry.
Helena Divisova
by Richard S. Ruback Royce YudkoffHelena Divi ov (MBA, 2016) decided to return home to the Czech Republic soon after graduation to be near her father who became seriously ill soon after she started HBS. She had considered leaving HBS immediately to help run his business. But her father, who grew up in the Czech Republic when travel and overseas educational opportunities were severely limited, would not allow her to abandon her studies. Instead, Divi ov 's husband, Pavel Divi , returned to help with the family business while she completed her MBA. She also gave birth to their first child in April, just before graduation. And so, the decision to return to the Czech Republic seemed obvious; her immediate family would be together and she would be able to be with her extended family during her father's illness.
Helena Divi ov
by Richard S. Ruback Royce YudkoffHelena Divi ov (MBA, 2016) decided to return home to the Czech Republic soon after graduation to be near her father who became seriously ill soon after she started HBS. She had considered leaving HBS immediately to help run his business. But her father, who grew up in the Czech Republic when travel and overseas educational opportunities were severely limited, would not allow her to abandon her studies. Instead, Divi ov 's husband, Pavel Divi , returned to help with the family business while she completed her MBA. She also gave birth to their first child in April, just before graduation. And so, the decision to return to the Czech Republic seemed obvious; her immediate family would be together and she would be able to be with her extended family during her father's illness.
Helden gesucht: Mit Illustrationen von Werner Tiki Küstenmacher
by Michael T. Wurster Maria Prinzessin von Sachsen-Altenburg Werner Tiki KüstenmacherIn Helden gesucht zeigen die beiden Autoren, mit welchen Methoden man Projekte im Ehrenamt erfolgreich leitet und wie gewöhnliche Menschen dazu in der Lage sein können, Außergewöhnliches zu vollbringen. Zugleich ermutigen die Autoren dazu, das Projektmanagement-Know-how in ehrenamtlichen Projekten zu vertiefen und zu trainieren. Der Titel „Helden gesucht“ wird dabei zu einem Leitmotiv: Mithilfe spannender Helden-Geschichten wird einprägsam veranschaulicht, wie man Projekte souverän meistert und dabei sogar ein Stück weit die Welt retten kann.
Heizstrategie - Die Simulation von Heizungsanlagen: Für Studierende, Techniker und interessierte Laien (essentials)
by Dietmar AllmendingerDer Autor zeigt in diesem Buch die Möglichkeit auf, durch Simulation am PC die Heizungsanlage einschließlich des Gebäudes zu simulieren und so die optimalen Einstellungen für eine gegebene Außentemperatur zu ermitteln. Dazu entwickelt er die theoretische Basis des Heizungsbetriebs. Anschließend zeigt er, wie sich Rechenmodelle zur Simulation eines 24-Stunden-Betriebs aus der theoretischen Basis erstellen lassen. Auch eine mehrtägige Simulation für den Urlaubsbetrieb wird vorgestellt. Dem Leser werden die Simulationsmodelle zur Verfügung gestellt, mithilfe derer er das Verhalten von Heizungsanlagen selbst nachvollziehen und dabei unterschiedliche Parameter erproben kann.
Heirloom House: How eBay and I Decorated and Furnished My Nantucket Home
by Sherry LefevreInspiration for Every Home Decorator with a Passion for the Past The Heirloom House is a humorous personal account of two interlocking obsessions: eBay and the quest to create a vacation house that looks and feels like a family heirloom. Beginning with recollections of her childhood summers in Nantucket, author Sherry Lefevre narrates the development of her personal aesthetic: wanting everything people with old inherited houses have. When she receives a bequest that allows her to purchase her own ramshackle summerhouse, she clicks on eBay and emerges two months later with a house fully furnished with other people’s ancestral treasures, from toile curtains to taxidermy, at a more-than-affordable price. Filled with photos and drawings, The Heirloom House invites readers to follow Lefevre’s eBay searches and imitate her heirloom-hunting strategies. Antique treasures are classified and eBay "search words” are suggested to assist the reader’s own treasure hunting. Anecdotes, both informative and entertaining, enliven descriptions of the antique objects acquired, and while the whole endeavor is relayed with humor, the underlying message is a serious one: with enough love, anyone can have an ancestral home--an heirloom house.