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You Should Test That

by Chris Goward

Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion ratesExplains how to analyze data, prioritize experiment opportunities, and choose the right testing methodsHelps you learn what to adjust, how to do it, and how to analyze the resultsFeatures hands-on exercises, case studies, and a full-color insert reinforcing key tacticsAuthor has used these techniques to assist Fortune 500 clientsYou Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

You Only Have to Be Right Once

by Randall Lane

The ultimate insider look at the newest titans of tech--and what you can learn from their successIn 2007, twenty-one-year old David Karp launched Tumblr, a simple micro-blogging platform, on a whim. By 2012, it had become one of the top ten online destinations, drawing 170 million visitors. By 2013, Yahoo had acquired Tumblr for over $1 billion. Just like that, a kid who hadn't even earned his high school diploma was worth over a quarter billion dollars. And he's not the only one . . .Silicon Valley's newest billionaires represent a unique and unconventional breed of entrepreneur: young, bold, and taking the world by storm with their extreme speed, insatiable hunger, and progressive leadership. These whiz kids (and, to be fair, a few adults) have the hottest companies in the world. They are all turning just one brilliant insight or hook into money at a rate never before seen in human history--creating companies that, even with no revenue, garner insane valuations.With unique insider access to the world's most influential and wealthy entrepreneurs, Forbes has dug in to find what these super-entrepreneurs say about their own success. This book, introduced, edited, and updated by Forbes editor Randall Lane, is the first comprehensive look at who these instant tech billionaires are and how they achieved their quick wins. With sixteen illuminating pieces, including two never-before published features, we get behind-the-scenes examinations of the founders of Spotify, Airbnb, Tumblr, Twitter, and more, including: Elon Musk: The billionaire founder of Paypal, electric carmaker Tesla, and private space company SpaceX. His extreme ambition is matched by his preternatural engineering mind; no wonder he was the model for Robert Downey Jr.'s portrayal of Iron Man. Evan Spiegel: The twenty-three-year old declined a $3 billion cash offer from Mark Zuckerberg, after making the mountain come to Mohammed (Snapchat's HQ is in Los Angeles) --an unheard of request from a young gun to one of the biggest players in Silicon Valley. The story of Snapchat's origin is even wilder than Facebook's, but Spiegel's ability to parlay infamy and popularity into revenue is still up in the air, even as Snapchat's valuation continues to grow. Alex Karp: An eccentric philosopher with almost no tech background turned a Peter Thiel backed venture, Palantir, into a data-mining champion, with clients like the NSA, the FBI, and the CIA. Amid heated privacy concerns, Karp continues to grow Palantir like crazy, to $196 million in funding and an estimated $1 billion in contracts in 2014.You Only Have to Be Right Once is the definitive collection of everything we can learn from these incredible game changers and what their next moves spell for the future of business.

You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place

by Janelle Shane

Meet your robot overlords: an "accessible, informative, and hilarious" introduction to the weird and wonderful world of artificial intelligence (Ryan North)."You look like a thing and I love you" is one of the best pickup lines ever... according to an artificial intelligence trained by scientist Janelle Shane, creator of the popular blog AI Weirdness. She creates silly AIs that learn how to name paint colors, create the best recipes, and even flirt (badly) with humans--all to understand the technology that governs so much of our daily lives.We rely on AI every day for recommendations, for translations, and to put cat ears on our selfie videos. We also trust AI with matters of life and death, on the road and in our hospitals. But how smart is AI really... and how does it solve problems, understand humans, and even drive self-driving cars?Shane delivers the answers to every AI question you've ever asked, and some you definitely haven't. Like, how can a computer design the perfect sandwich? What does robot-generated Harry Potter fan-fiction look like? And is the world's best Halloween costume really "Vampire Hog Bride"?In this smart, often hilarious introduction to the most interesting science of our time, Shane shows how these programs learn, fail, and adapt--and how they reflect the best and worst of humanity.You Look Like a Thing and I Love You is the perfect book for anyone curious about what the robots in our lives are thinking."I can't think of a better way to learn about artificial intelligence, and I've never had so much fun along the way." - Adam Grant, New York Times bestselling author of Originals

You Don't Know JS: Scope & Closures

by Kyle Simpson

No matter how much experience you have with JavaScript, odds are you don't fully understand the language. This concise yet in-depth guide takes you inside scope and closures, two core concepts you need to know to become a more efficient and effective JavaScript programmer. You'll learn how and why they work, and how an understanding of closures can be a powerful part of your development skillset.Like other books in the "You Don't Know JS" series, Scope and Closures dives into trickier parts of the language that many JavaScript programmers simply avoid. Armed with this knowledge, you can achieve true JavaScript mastery.Learn about scope, a set of rules to help JavaScript engines locate variables in your codeGo deeper into nested scope, a series of containers for variables and functionsExplore function- and block-based scope, "hoisting", and the patterns and benefits of scope-based hidingDiscover how to use closures for synchronous and asynchronous tasks, including the creation of JavaScript libraries

You Don't Know JS: this & Object Prototypes

by Kyle Simpson

No matter how much experience you have with JavaScript, odds are you don't fully understand the language. This concise, in-depth guide takes you inside JavaScript's this structure and object prototypes. You'll learn how they work and why they're integral to behavior delegation--a design pattern in which objects are linked, rather than cloned.Like other books in the "You Don't Know JS" series, this and Object Prototypes dives into trickier parts of the language that many JavaScript programmers simply avoid. Armed with this knowledge, you can become a true JavaScript master.With this book you will:Explore how the this binding points to objects based on how the function is calledLook into the nature of JS objects and why you'd need to point to themLearn how developers use the mixin pattern to fake classes in JSExamine how JS's prototype mechanism forms links between objectsLearn how to move from class/inheritance design to behavior delegationUnderstand how the OLOO (objects-linked-to-other-objects) coding style naturally implements behavior delegation

You Don't Know JS: Types & Grammar

by Kyle Simpson

No matter how much experience you have with JavaScript, odds are you don't fully understand the language. As part of the "You Don't Know JS" series, this compact guide explores JavaScript types in greater depth than previous treatments by looking at type coercion problems, demonstrating why types work, and showing you how to take advantage of these features.Like other books in this series, You Don't Know JS: Types & Grammar dives into trickier parts of the language that many JavaScript programmers simply avoid or assume don't exist (like types). Armed with this knowledge, you can achieve true JavaScript mastery.With this book you will:Get acquainted with JavaScript's seven types: null, undefined, boolean, number, string, object, and symbolUnderstand why JavaSript's unique array, string, and number characteristics may delight or confound youLearn how natives provide object wrappers around primitive valuesDive into the coercion controversy--and learn why this feature is useful in many casesExplore various nuances in JavaScript syntax, involving statements, expressions, and other features

You Don't Know JS: Async & Performance

by Kyle Simpson

No matter how much experience you have with JavaScript, odds are you don't fully understand the language. As part of the "You Don't Know JS" series, this compact guide focuses on the new asynchronous features in JavaScript, which are often confusing to developers. You'll learn about promises, generators, and coroutines, all of which allow you to create more sophisticated single-page web applications that provide the features of a desktop application without tying up the user's browser.Like other books in this series, You Don't Know JS: Async & Performance dives into trickier parts of the language that many JavaScript programmers simply avoid. Armed with this knowledge, you can achieve true JavaScript mastery.

You Don't Know JS: Up & Going

by Kyle Simpson

It's easy to learn parts of JavaScript, but much harder to learn it completely--or even sufficiently--whether you're new to the language or have used it for years. With the "You Don't Know JS" book series, you'll get a more complete understanding of JavaScript, including trickier parts of the language that many experienced JavaScript programmers simply avoid.The series' first book, Up & Going, provides the necessary background for those of you with limited programming experience. By learning the basic building blocks of programming, as well as JavaScript's core mechanisms, you'll be prepared to dive into the other, more in-depth books in the series--and be well on your way toward true JavaScript.With this book you will:Learn the essential programming building blocks, including operators, types, variables, conditionals, loops, and functionsBecome familiar with JavaScript's core mechanisms such as values, function closures, this, and prototypesGet an overview of other books in the series--and learn why it's important to understand all parts of JavaScript

You Don't Know JS: ES6 & Beyond

by Kyle Simpson

No matter how much experience you have with JavaScript, odds are you don't fully understand the language. As part of the "You Don't Know JS" series, this compact guide focuses on new features available in ECMAScript 6 (ES6), the latest version of the standard upon which JavaScript is built.Like other books in this series, You Don't Know JS: ES6 & Beyond dives into trickier parts of the language that many JavaScript programmers either avoid or know nothing about. Armed with this knowledge, you can achieve true JavaScript mastery.With this book, you will:Learn new ES6 syntax that eases the pain points of common programming idiomsOrganize code with iterators, generators, modules, and classesExpress async flow control with Promises combined with generatorsUse collections to work more efficiently with data in structured waysLeverage new API helpers, including Array, Object, Math, Number, and StringExtend your program's capabilities through meta programmingPreview features likely coming to JS beyond ES6

You Can Trust Me: The gripping psychological thriller from the author of WHERE THE MISSING GO

by Emma Rowley

The gripping psychological thriller full of twists and turns, from the bestselling author of WHERE THE MISSING GO - for fans of FOUND by Erin Kinsley, ALL THE RAGE by Cara Hunter and THE FAMILY UPSTAIRS by Lisa Jewell.*****************You can trust me.But can I trust you?Olivia is the domestic goddess who has won millions of followers by sharing her picture-perfect life online. And now she's releasing her tell-all autobiography.For professional ghostwriter Nicky it's the biggest job of her career. But as she delves deeper into Olivia's life, cracks begin to appear in the glamorous façade. From the strained relationship with her handsome husband, to murky details of a tragic family death in her childhood, the truth belies Olivia's perfect public image.But why is Olivia so desperate to leave an old tragedy well alone? And how far will she go to keep Nicky from the truth?*****************'Emma Rowley has created a nightmare scenario which is all too plausible' - RACHEL ABBOTT, author of THE SIXTH WINDOW'A taut, twisty and tension-packed thriller about the depths of obsession and the strength of love' - CARA HUNTER, no.1 bestselling author of CLOSE TO HOME'A deliciously dark & emotive debut with an extremely powerful ending' - MEL SHERRATT, author of SHE DID ITIf you like Clare Mackintosh, Fiona Barton, Teresa Driscoll, Jenny Blackhurst, Rachel Abbott, Laura Marshall, Joy Ellis, Cara Hunter, Mel Sherratt or Lisa Jewell then you will be utterly gripped by this psychological thriller with a massive twist you won't see coming.WHY READERS ARE GIVING EMMA ROWLEY'S THRILLERS *FIVE STARS*:'My favourite book of this year''BRILLIANT''WOW! WOW!''You simply do not know how this twisting turning tale will turn out''Amazingly gripping''I envy anyone who is yet to read it''Wow! That was intense.''From the very first page I was gripped''A fantastic book written with so much sensitivity''I absolutely loved every twisted page''Heart wrenching''I loved this book''10/10''The pace and prose flowed so clearly and masterfully''It's so well written it was an absolute gift to read''A mother's love is unlike any other and it is perfectly captured within these pages''You will thoroughly love this book''A pure delight to read''I was immediately intrigued with both the title & the description. The book didn't let me down'

Yosemite: A Take Control Crash Course

by Scholle Mcfarland

Learn OS X 10.10 Yosemite's new features quickly!Read this ebook to get more out of your Mac as you go about your everyday activities. Written by former Macworld editor Scholle McFarland, this book introduces Yosemite's new interface and discusses new features like iCloud Drive, Handoff, iPhone voice/SMS relay, and Notification Center's Today view. You'll learn about key changes in core Apple apps with chapters about Safari, Mail, Messages, and Calendar. You'll also find answers to questions brought on by recent additions to OS X, such as how to control notifications, tips for using Finder tags, and working with tabbed Finder windows. The book closes with two under-the-hood topics, setting up a new user account (for a child, guest, or troubleshooting) and troubleshooting (with techniques including Safe Boot and OS X Recovery).The book kicks off with an overview of the major changes in Yosemite, so you can come to grips with what's new before you dip into any of the longer topics:The look: Find out what's important about Yosemite's new look, plus discover how to toggle Translucency and Dark Mode. You'll also learn tips for working with the new close, minimize, and full-screen buttons on the windows.Spotlight: Spotlight can now do more than ever before, so make sure you aren't missing out, and make sure you've customized Spotlight to match your needs.iCloud Drive: Find out what it's for, where it works, how to turn it on, and more.Handoff: Discover how to use Handoff to move from one device to another (say, from your iPad to your laptop) and pick up where you left off in. Use your Mac as a speakerphone: Learn how to make and answer telephone calls from your iPhone on your Mac (even if your iPhone is in a bag on the other side of your house).AirDrop: Get the latest on Apple's odd AirDrop feature, which now lets you transfer files between an iOS devices and a Mac, instead of just between iOS devices or just between Macs.Notifications: Get more practical (or fun) use from Notification Center by making use of the new Today view, which you can customize with third-party widgets. Also find directions for getting rid of annoying or distracting notifications.Scholle also tells you about key changes in core Apple apps:Safari: You'll notice that Safari is new right away because the toolbar and URL/address field are so different, but it's really worth reading this chapter because quite a lot has changed and you can surf more efficiently if you know about the new capabilities.Mail: If you use Apple Mail, you should know about Mail's two major new features: Mail Drop and Markup.Chat and SMS: Messages in Yosemite is far more useful now, due to its beefed up group chats and capability to send and receive SMS messages relayed through your iPhone.Calendar: Learn about Calendar's new intelligent autocomplete, calendar overlays, and updated Today view.Finally, the book offers help with aspects of using Yosemite that haven't changed much since 10.9 Mavericks, but which many people either haven't yet started using or need help with:Finder tabs: De-clutter your Desktop by using Finder tabs to bring multiple windows into one.Finder tags: Flexibly organize and find your files with tags rather than relying solely on old-fashioned standard folders.Accounts: Avoid problems by setting up user accounts for kids and guests, and for troubleshooting unexpected problems.Problem solving: Make sure you have a copy of this book on an iOS device or secondary Mac so you can pull it out if you need to troubleshoot a serious problem, like an app that won't launch, a login item that's gone bad, or a Mac that won't boot.

Yocto for Raspberry Pi

by Petter Mabacker Pierre-Jean Texier

Create unique and amazing projects by using the powerful combination of Yocto and Raspberry Pi About This Book * Set up and configure the Yocto Project efficiently with Raspberry Pi * Deploy multimedia applications from existing Yocto/OE layers * An easy-to-follow guide to utilize your custom recipes on your Raspberry Pi Who This Book Is For If you are a student or a developer of embedded software, embedded Linux engineer or embedded systems in competence with Raspberry Pi and want to discover the Yocto Project, then this book is for you. Experience with Yocto is not needed. What You Will Learn * Explore the basic concept of Yocto's build system and how it is organized in order to use it efficiently with Raspberry Pi * Generate your first image with Yocto for the Raspberry Pi * Understand how to customize your Linux kernel within the Yocto Project * Customize your image in order to integrate your own applications * Write your own recipes for your graphical applications * Integrate a custom layer for the Raspberry Pi In Detail The Yocto Project is a Linux Foundation workgroup, which produces tools (SDK) and processes (configuration, compilation, installation) that will enable the creation of Linux distributions for embedded software, independent of the architecture of embedded software (Raspberry Pi, i.MX6, and so on). It is a powerful build system that allows you to master your personal or professional development. This book presents you with the configuration of the Yocto Framework for the Raspberry Pi, allowing you to create amazing and innovative projects using the Yocto/OpenEmbedded eco-system. It starts with the basic introduction of Yocto's build system, and takes you through the setup and deployment steps for Yocto. It then helps you to develop an understanding of Bitbake (the task scheduler), and learn how to create a basic recipe through a GPIO application example. You can then explore the different types of Yocto recipe elements (LICENSE, FILES, SRC_URI, and so on). Next, you will learn how to customize existing recipes in Yocto/OE layers and add layers to your custom environment (qt5 for example). Style and approach A step by step guide covering the fundamentals to create amazing new projects with Raspberry Pi and Yocto.

YO 2.0

by Dan Schawbel

Los nuevos medios sociales abren un campo enorme de posibilidades en cualquier lugar del mundo. Para conseguir tus objetivos la estrategia más poderosa se basa en lograr diferenciarse mediante tu marca personal. Gracias a las herramientas de los nuevos medios, los blogs y las aplicaciones móviles, existen infinitas oportunidades para darte a conocer y conectar con otras personas.Tanto si estás buscando un trabajo, quieres dar un giro en tu carrera o aspiras a una promoción, Dan Schawbel , el gurú de la marca personal, te guía por el amplio territorio de los medios sociales y te muestra numerosos casos de éxito de personas que han construido sus marcas personales gracias a los medios sociales.Desde los sitios especializados en networking, como LinkedIn, Facebook o Twitter, hasta el potencial de los blogs, de los curriculums en video y de las aplicaciones móviles, Yo 2.0 representa una guía completa, práctica y actualizada para potenciar su marca personal y lograr sus objetivos profesionales.

Yii2 By Example

by Fabrizio Caldarelli

Develop complete web applications from scratch through practical examples and tips for beginners and more advanced users About This Book * Improve your programming experience and become a full stack developer * Master real-life web applications, and create and manage four different projects * Step-by-step guidance to develop real-world web applications smoothly Who This Book Is For This book is for anyone who wants to discover and explore Yii Framework. Basic programming experience with PHP and object oriented programming is assumed. What You Will Learn * Understand basic concepts, along with the installation and customization of Yii * Discover models, controllers, and views--concepts applied in a web context--and how they are employed in Yii * Use ActiveRecord to manipulate a database * Add access control to your web application through authentication and authorization * Install and customize an advanced template for multiple applications in the same project * Create a RESTful Web Service to allow remote access to data * Develop a console application to launch a command in the console as an automated task (cron job) * Make code reusable through widgets and components and localize text messages to make a multilanguage web app In Detail Yii is a high-performance PHP framework best for developing Web 2.0 applications. It provides fast, secure, and professional features to create robust projects, however, this rapid development requires the ability to organize common tasks together to build a complete application. It's all too easy to get confused; this is where this book comes in. This book contains a series of practical project examples for developers starting from scratch. Each section contains the most relevant theories for every topic as you walk through developing each project, focusing on key aspects that commonly confuse users. The book starts with all the framework's basic concepts, such as controllers and views, to introduce you to Yii and creating your first application, a simple news reader. You will be learn to configure URL rules to make a pretty URL, essential for search engine optimization. Next, you will walk through Model and ActiveRecord, key concepts in database interaction. The second application you will develop is a reservation system that allows you to manage rooms, customers, and reservations. For this, you will use database connection through SQL and ActiveRecord. More complex than the first one, this application will introduce you to the advanced template of Yii 2, splitting the app into two parts: a frontend for all visitors and a backend for the admin. Finally, you will move on to the last two applications: one that allows connections from remote clients, through RESTful components of Yii 2, and another that creates and organizes automatic tasks using the console application structure of Yii 2. Style and approach This is a step-by-step guide with each topic introduced in the context of real-world applications, highlighting common cases where users may encounter difficulties.

Yii2 Application Development Cookbook - Third Edition

by Alexander Makarov Dmitry Eliseev Andrew Bogdanov

Discover 100 useful recipes that will bring the best out of the Yii2 framework and be on the bleeding edge of web development today About This Book * Learn how to use Yii2 efficiently through clear examples and core features, and see how to use tests, create reusable code snippets, core widgets, deployment, and more * This book provides you with a wide space for practice approaches and helps you to learn about the new Yii2 framework. * Understand the difference between the Yii 1.x.x versions using useful examples from real web applications Who This Book Is For This book is for developers with good PHP5 knowledge and MVC-frameworks who have tried to develop applications using the Yii 1.x.x version. This book will very useful for all those who would like to try Yii2, or those who are afraid to move from Yii 1.x.x. to Yii2. If you have still not tried Yii2, this book is definitely for you! What You Will Learn * See the new version of the Yii2 framework and application development practices * Write your applications more efficiently using shortcuts, Yii's core functionality, and the best practices in Web 2.0 * Get data from a database, and deal with Active Record, migrations, widgets, and core features * Easily update your skills from the previous version of the framework * Explore how to use Yii with different JavaScript frameworks and libraries such as WebSockets, Angular, Ember, Backbone and React * Learn how to keep your application secure according to the general web application security principle "filter input, escape output. * Write RESTfull Web Services using Yii2 and built-in features * Correctly install and use official extensions in your projects * Effectively create and implement your own Yii extension, and also ensure your extension is reusable and useful for the community In Detail Yii is a free, open source web application development framework written in PHP5 that promotes clean DRY design and encourages rapid development. It works to streamline your application development time and helps to ensure an extremely efficient, extensible, and maintainable end product. Being extremely performance optimized, Yii is a perfect choice for any size project. However, it has been built with sophisticated, enterprise applications in mind. You have full control over the configuration from head-to-toe (presentation-to-persistence) to conform to your enterprise development guidelines. It comes packaged with tools to help test and debug your application, and has clear and comprehensive documentation. This book is a collection of Yii2 recipes. Each recipe is represented as a full and independent item, which showcases solutions from real web-applications. So you can easily reproduce them in your environment and learn Yii2 fast and without tears. All recipes are explained with step-by-step code examples and clear screenshots. Yii2 is like a suit that looks great off the rack, but is also very easy to tailor to fit your needs. Virtually every component of the framework is extensible. This book will show how to use official extensions, extend any component, or write a new one. This book will help you create modern web applications quickly, and make sure they perform well using examples and business logic from real life. You will deal with the Yii command line, migrations, and assets. You will learn about role-based access, security, and deployment. We'll show you how to easily get started, configure your environment, and be ready to write web applications efficiently and quickly. Style and approach The chapters of this book are independent and offer a practical approach to Yii development. You can start reading from the chapter you need most, be it Ajax and jQuery, RESTful Web Services, Database, Active Record, or Official Extensions

Yii Rapid Application Development Hotshot

by James Hamilton Lauren O'Meara

Practical, real world example projects. Start with the topics that grab your attention or work through each project in sequence. This book is for intermediate to advanced level PHP programmers who want to master Yii.

Yii Project Blueprints

by Charles R. Portwood II

This book is for intermediate-to-advanced level Yii developers who want to master the Yii framework and develop real-world applications. You should have experience of working with Yii, PHP 5, HTML, CSS, and JavaScript.

Yii Application Development Cookbook -Second Edition

by Alexander Makarov

This book is a collection of Yii recipes with chapters generally independent of each other. It is full of practically useful solutions and concepts explained with code and relevant screenshots and diagrams.This book is for developers with good PHP5 knowledge who have tried to develop applications using Yii. An object-oriented approach and MVC knowledge will be a great advantage as Yii uses these extensively.

Yii 1.1 Application Development Cookbook

by Alexander Makarov

This book is a collection of Yii recipes with chapters generally independent of each other. It is full of practically useful solutions and concepts explained with code and the required pictorial illustrations. If you are a developer with a good knowledge of PHP5, are familiar with the basics of Yii, and have tried to develop applications using Yii, then this book is for you. Knowledge of the object oriented approach and MVC pattern will be a great advantage as Yii uses these extensively.

Yelp for Business: The Quick-Start Guide to Managing Your Reviews

by Jennifer Grappone Gradiva Couzin

While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp's demographics and then shows how to best use Yelp's features, including how to claim your business listing and craft a compelling presence. The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews—good or bad—are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include promotion and a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).

Yearbook of Corpus Linguistics and Pragmatics 2013: New Domains and Methodologies

by Jesús Romero-Trillo

The Yearbook of Corpus Linguistics and Pragmatics 2013 discusses current methodological debates on the synergy of Corpus Linguistics and Pragmatics research. The volume presents insightful pragmatic analyses of corpora in new technological domains and devotes some chapters to the pragmatic description of spoken corpora from various theoretical traditions. The Yearbook of Corpus Linguistics and Pragmatics series will give readers insight into how pragmatics can be used to explain real corpus data, and, in addition, how corpora can explain pragmatic intuitions, and from there, develop and refine theory. Corpus Linguistics can offer a meticulous methodology based on mathematics and statistics, while Pragmatics is characterized by its efforts to interpret intended meaning in real language. This yearbook offers a platform to scholars who combine both research methodologies to present rigorous and interdisciplinary findings about language in real use.

Ye Olde Cat Memes: The Original Book of Cat Humor

by Eulalie Osgood Grover

A humorous gift book featuring the original pre-internet cat memes

YARN Essentials

by Nirmal Kumar Amol Fasale

If you have a working knowledge of Hadoop 1.x but want to start afresh with YARN, this book is ideal for you. You will be able to install and administer a YARN cluster and also discover the configuration settings to fine-tune your cluster both in terms of performance and scalability. This book will help you develop, deploy, and run multiple applications/frameworks on the same shared YARN cluster.

Yammer Starter

by Ralph Roberts

This book is an introduction to Yammer which uses simple but enjoyable terms, informing you how to get the best out of Yammer while enjoying the process. The "Yammer Starter Guide" and Yammer itself requires very little advance knowledge. Most of us have already posted something, sometime on the Internet. Most of us have already used Facebook or one of the other many social media networks, or seen someone using them, and so on. Yammer is that simple. The "Yammer Starter Guide" builds on this basic familiarity, getting you up to speed in using Yammer quickly and easily.

Yammer: Collaborate, Connect, and Share

by Charles Waghmare

Build a successful Yammer implementation, make your workplace social and collaborative, create a culture of sharing, form expert communities and generate innovative solutions. Besides, this book will help to enhance your collaboration your suppliers, partners, and clients. The author starts by giving an introduction to social collaborations and successful implementations of Yammer. Along the way, he explains the art of community management in Yammer using his hands-on experience of building communities. He then explains methods to keep a Yammer network engaged followed by a description of running a campaign on Yammer. The second part of Yammer begins with ways you can engage entire organizations, including executives, on Yammer along with methods to measure the success of a Yammer network. You’ll see how to get to grips with integrating Yammer with an existing platform and how to collaborate with customers, suppliers, and partners using Yammer. Finally, you’ll learn various innovative techniques of communication using Yammer and explore the author’s vision of the next-generation Yammer platform After reading this book you will understand how to make successful Yammer implementations, engage communities on Yammer, and accomplish business goals using Yammer.What You Will LearnMaster the art of community managementMake your organization digital by implementing and integrating Yammer Break silos and create a collaborative workforceKeep Yammer groups live and full of participationImprove collaboration between suppliers, partners, and clientsMeasure the success of your Yammer networkIncrease employee engagement on Yammer Who This Book Is ForYammer adoption managers, community managers, customer success managers, and Yammer group admins.

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