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Management 101: From Hiring and Firing to Imparting New Skills, an Essential Guide to Management Strategies
by Stephen SounderingA crash course in managing productive, successful, and happy employees! Effective employee management is imperative to a business' success, but all too often management books turn the important details of best practices into tedious reading that would put even a CEO to sleep. Management 101 cuts out the boring explanations of management policies, and instead provides hand-on lessons that keep you engaged as you learn how to manage productive, happy employees. From hiring and firing to delegating and coaching, this primer is packed with hundreds of entertaining tidbits and concepts that you won't be able to get anywhere else. So whether you're a business owner, a middle-manager with many direct reports, or an entry-level employee learning to supervise interns, Management 101 has all the answers--even the ones you didn't know you were looking for.
Managerial Communication: Strategies and Applications
by Geraldine E. HynesA Practical, Strategic Approach to Managerial Communication Managerial Communication: Strategies and Applications focuses on communication skills and strategies that managers need in today’s workplace. This book continues to be the market leader due to its strategic approach, solid research base, comprehensive coverage, balanced examination of oral and written communication, and focus on managerial, not entry-level, competencies. In the Sixth Edition, author Geraldine E. Hynes preserves the book’s key strengths while reflecting the realities of the contemporary workplace.
Managerial Communication: Strategies and Applications
by Geraldine E. HynesA Practical, Strategic Approach to Managerial Communication Managerial Communication: Strategies and Applications focuses on communication skills and strategies that managers need in today’s workplace. This book continues to be the market leader due to its strategic approach, solid research base, comprehensive coverage, balanced examination of oral and written communication, and focus on managerial, not entry-level, competencies. In the Sixth Edition, author Geraldine E. Hynes preserves the book’s key strengths while reflecting the realities of the contemporary workplace.
Managing Today’s News Media: Audience First
by Samir A. Husni Debora R. Wenger Hank PriceThe business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
Managing Today’s News Media: Audience First
by Samir A. Husni Debora R. Wenger Hank PriceThe business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
Managing Transitions, 25th anniversary edition: Making the Most of Change
by William Bridges Susan BridgesThe business world is constantly transforming. When restructures, mergers, bankruptcies, and layoffs hit the workplace, employees and managers naturally find the resulting situational shifts to be challenging. But the psychological transitions that accompany them are even more stressful. Organizational transitions affect people; it is always people, rather than a company, who have to embrace a new situation and carry out the corresponding change. As veteran business consultant William Bridges explains, transition is successful when employees have a purpose, a plan, and a part to play. This indispensable guide is now updated to reflect the challenges of today's ever-changing, always-on, and globally connected workplaces. Directed at managers on all rungs of the corporate ladder, this expanded edition of the classic bestseller provides practical, step-by-step strategies for minimizing disruptions and navigating uncertain times.
Mapping Memory in Translation
by Siobhan BrownlieThis book presents a map of the application of memory studies concepts to the study of translation. A range of types of memory from personal memory and electronic memory to national and transnational memory are discussed, and links with translation are illustrated by detailed case studies.
Marketing Communications
by Ze Zook Pr SmithMarketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts.
Marketing Management (15th Global Edition)
by Philip Kotler Kevin Lane KellerThe 15th edition of Marketing Management is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing.
Masculinity and the Trials of Modern Fiction
by Marco WanHow do lawyers, judges and jurors read novels? And what is at stake when literature and law confront each other in the courtroom? Nineteenth-century England and France are remembered for their active legal prosecution of literature, and this book examines the ways in which five novels were interpreted in the courtroom: Gustave Flaubert’s Madame Bovary, Paul Bonnetain’s Charlot s’amuse, Henry Vizetelly’s English translation of Émile Zola’s La Terre, Oscar Wilde’s The Picture of Dorian Gray and Radclyffe Hall’s The Well of Loneliness. It argues that each of these novels attracted legal censure because they presented figures of sexual dissidence – the androgyne, the onanist or masturbator, the patricide, the homosexual and the lesbian – that called into question an increasingly fragile normative, middleclass masculinity. Offering close readings of the novels themselves, and of legal material from the proceedings, such as the trial transcripts and judicial opinions, the book addresses both the doctrinal dimensions of Victorian obscenity and censorship, as well as the reading practices at work in the courtroom. It situates the cases in their historical context, and highlights how each trial constitutes a scene of reading – an encounter between literature and the law – through which different forms of masculinity were shaped, bolstered or challenged.
Mastering Articulate Storyline
by Ashley ChiassonBuild up your e-learning development skills with Articulate Storyline About This Book * Develop interactive e-learning projects using advanced techniques * Impress your clients and/or audience with out-of-the-box interactions * Step-by-step walkthroughs provide practical solutions Who This Book Is For This book is for anyone experienced in using the basic functions of Articulate Storyline who are yearning to learn more. It's designed to provide a brief overview of key concepts, to help you refresh your knowledge of common functions, and teach you how to push Storyline to the limit! What You Will Learn * Familiarize yourself with best practices for e-learning development * Review key Storyline concepts before diving in deep with development * Discover new ways of working within Storyline to extend slide content and enhance interactivity * Personalize your story with advanced variable-based interactions * See how JavaScript can be used in your stories to do some really neat things * Assess your learners using customized assessment options and find out how to troubleshoot common issues * Customize the learning experience by modifying the player properties and publishing settings * Customize your story and prepare it for publishing In Detail Storyline is a powerful e-learning authoring tool that allows you to take your creativity to the next level. However, more often than not, projects don't require such complex interactions, leaving Storyline's full capabilities untapped. This book will provide you with the information you need to take your Storyline development up a notch by leveraging the full suite of possibilities Storyline has to offer. You will be provided with a refresher of the key concepts before we take you deep into the exciting world of enhanced interactivity, variables, and even some JavaScript--oh my! With downloadable activities, you can either follow along and compare your output, use the activities as they are, modify the activities to suit your own needs, or reverse-engineer the activities to better understand how they were developed. Style and approach You'll get hands-on working with project files that were created with you in mind. As you move through each chapters, the practical, step-by-step approach will get you using some of the more advanced features of Storyline to create polished and snazzy interactions.
Mastering Drupal 8 Views
by Gregg MarshallAccelerate your development process using Drupal 8 Views with this advanced, practical guide About This Book * A practical, step-by-step guide with illustrative examples to give you a clear understanding of Drupal 8 views * Get the only book on the market that talks about Drupal 8 views and their importance for developers * Get an understanding of how views work and how they help to create modular applications Who This Book Is For This book is for web developers, web designers, and website administrators who use Drupal 8, have some basic knowledge of managing and developing apps with Drupal, and who want to get an advanced, practical knowledge of views and how to leverage them in Drupal 8 applications. What You Will Learn * Create displays of content that are automatically updated when you add new content * Show maps and rotating image carousels on your site * Combine content to create composite displays using the same data in different ways * Use fields from more than one content type to create powerful views of multi-table data * Modify the field data being displayed, combining it in different ways or changing the HTML that might be normally generated * Add headers and footers above and below a views display * Make the output of your view look exactly like the designer specifies * Change the order in which a list of content is displayed, limit the content shown to only certain content types or values * Filter content using values passed to the view in the URL, making a single view work different ways In Detail Learn how to build complex displays of content--all without programming. Views were used on more than 80% of all Drupal 7 sites; now they are part of the Drupal 8 core. While most site builders and site owners are aware of views, they don't understand how to take full advantage of their power to create many amazing pages and blocks. If they use views, they might build 10 different view displays with different filters, without knowing that a contextual filter would require only a single display. Using our sample company, we'll take its existing content and evolve an ever more complex and powerful website for that company, starting with adapting the administration the user sees and moving on to making complex pages of information for site visitors. Style and approach This is the only advanced resource that will show you how to create, customize, and manage views in the Drupal 8 development environment. This has become more important since Drupal 8 has made views part of its core architecture.
Mastering Git
by Jakub NarebskiAttain expert-level proficiency with Git for enhanced productivity and efficient collaboration by mastering advanced distributed version control features About This Book * Set up Git for solo and collaborative development * Harness the full power of Git version control system to customize Git behavior, manipulate history, integrate external tools and explore platform shortcuts * A detailed guide, which explains how to apply advanced Git techniques and workflows and ways to handle submodules Who This Book Is For If you are a Git user with reasonable knowledge of Git and familiarity with basic concepts such as branching, merging, staging, and workflows, this is the book for you. Basic knowledge of installing Git and software configuration management concepts is essential. What You Will Learn * Explore project history, find revisions using different criteria, and filter and format how history looks * Manage your working directory and staging area for commits and interactively create new revisions and amend them * Set up repositories and branches for collaboration * Submit your own contributions and integrate contributions from other developers via merging or rebasing * Customize Git behavior system-wide, on a per-user, per-repository, and per-file basis * Take up the administration and set up of Git repositories, configure access, find and recover from repository errors, and perform repository maintenance * Chose a workflow and configure and set up support for the chosen workflow In Detail Git is one of the most popular types of Source Code Management (SCM) and Distributed Version Control System (DVCS). Despite the powerful and versatile nature of the tool enveloping strong support for nonlinear development and the ability to handle large projects efficiently, it is a complex tool and often regarded as "user-unfriendly". Getting to know the ideas and concepts behind the architecture of Git will help you make full use of its power and understand its behavior. Learning the best practices and recommended workflows should help you to avoid problems and ensure trouble-free development. The book scope is meticulously designed to help you gain deeper insights into Git's architecture, its underlying concepts, behavior, and best practices. Mastering Git starts with a quick implementation example of using Git for a collaborative development of a sample project to establish the foundation knowledge of Git operational tasks and concepts. Furthermore, as you progress through the book, the tutorials provide detailed descriptions of various areas of usage: from archaeology, through managing your own work, to working with other developers. This book also helps augment your understanding to examine and explore project history, create and manage your contributions, set up repositories and branches for collaboration in centralized and distributed version control, integrate work from other developers, customize and extend Git, and recover from repository errors. By exploring advanced Git practices, you will attain a deeper understanding of Git's behavior, allowing you to customize and extend existing recipes and write your own. Style and approach Step-by-step instructions and useful information make this book the ultimate guide to understanding and mastering Git. This book will show road to mastery example by example, while explaining mental model of Git. The Introduction section covers the 'Essentials' just for refreshing the basics. The main highlight is that the concepts are based on HOW the technology/framework works and not just practical 'WHAT to do'.
Mastering KVM Virtualization
by Prasad Mukhedkar Humble Devassy Chirammal Anil VettathuDive in to the cutting edge techniques of Linux KVM virtualization, and build the virtualization solutions your datacentre demands About This Book * Become an expert in Linux virtualization * Migrate your virtualized datacenter to the cloud * Find out how to build a large scale virtualization solution that will transform your organization Who This Book Is For Linux administrators - if you want to build incredible, yet manageable virtualization solutions with KVM this is the book to get you there. It will help you apply what you already know to some tricky virtualization tasks. What You Will Learn * Explore the ecosystem of tools that support Linux virtualization * Find out why KVM offers you a smarter way to unlock the potential of virtualization * Implement KVM virtualization using oVirt * Explore the KVM architecture - so you can manage, scale and optimize it with ease * Migrate your virtualized datacenter to the cloud for truly resource-efficient computing * Find out how to integrate OpenStack with KVM to take full control of the cloud In Detail A robust datacenter is essential for any organization - but you don't want to waste resources. With KVM you can virtualize your datacenter, transforming a Linux operating system into a powerful hypervisor that allows you to manage multiple OS with minimal fuss. This book doesn't just show you how to virtualize with KVM - it shows you how to do it well. Written to make you an expert on KVM, you'll learn to manage the three essential pillars of scalability, performance and security - as well as some useful integrations with cloud services such as OpenStack. From the fundamentals of setting up a standalone KVM virtualization platform, and the best tools to harness it effectively, including virt-manager, and kimchi-project, everything you do is built around making KVM work for you in the real-world, helping you to interact and customize it as you need it. With further guidance on performance optimization for Microsoft Windows and RHEL virtual machines, as well as proven strategies for backup and disaster recovery, you'll can be confident that your virtualized data center is working for your organization - not hampering it. Finally, the book will empower you to unlock the full potential of cloud through KVM. Migrating your physical machines to the cloud can be challenging, but once you've mastered KVM, it's a little easie. Style and approach Combining advanced insights with practical solutions, Mastering KVM Virtualization is a vital resource for anyone that believes in the power of virtualization to help a business use resources more effectively.
Mastering Magento 2 - Second Edition
by Bret WilliamsThis book is for web designers, developers, or e-commerce store-owners who design or manage Magento stores for their clients and want to gain an in-depth understanding of the various features of Magento 2.
Mastering the New Media Landscape
by Rusty Shelton Barbara Cave HenricksThe New Way to Get Noticed The giant brands that once dominated the media landscape--Oprah, the New York Times, NPR, CNN--have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media--earned, owned, and rented--and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Media Across Borders: Localising TV, Film and Video Games (Routledge Advances in Internationalizing Media Studies)
by Iain Robert Smith Andrea Esser Miguel Á. Bernal-MerinoWhat happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins’ Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international franchising, film remakes, TV format adaptation and video game localization. Drawing together insights from across the audiovisual sector, this volume provides a number of innovative models for interrogating the international flow of media. By paying specific attention to the diverse ways in which cultural products are adapted across markets, this collection offers important new perspectives and theoretical frameworks for studying localization processes in the audiovisual sector. For further resources, please see the Media Across Borders group website (www.mediaacrossborders.com), which hosts a ‘localization’bibliography; links to relevant companies, institutions and publications, as well as conference papers and workshop summaries.
Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
by Dr Berger Arthur AMedia and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.
Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
by Dr Berger Arthur AMedia and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.
The Media and Religious Authority
by Stewart M. HooverAs the availability and use of media platforms continue to expand, the cultural visibility of religion is on the rise, leading to questions about religious authority: Where does it come from? How is it established? What might be changing it? The contributors to The Media and Religious Authority examine the ways in which new centers of power and influence are emerging as religions seek to “brand” themselves in the media age. Putting their in-depth, incisive studies of particular instances of media production and reception in Asia, Africa, Latin America, and North America into conversation with one another, the volume explores how evolving mediations of religion in various places affect the prospects, aspirations, and durability of religious authority across the globe.An insightful combination of theoretical groundwork and individual case studies, The Media and Religious Authority invites us to rethink the relationships among the media, religion, and culture.The contributors are Karina Kosicki Bellotti, Alexandra Boutros, Pauline Hope Cheong, Peter Horsfield, Christine Hoff Kraemer, Joonseong Lee, Alf Linderman, Bahíyyah Maroon, Montré Aza Missouri, and Emily Zeamer, with an afterword by Lynn Schofield Clark.
Media Composer Fundamentals II
by Avid Technology Inc.Media Composer Fundamentals 2 by Avid Technology, Inc.
Media Convergence Handbook - Vol. 1
by Cinzia Dal Zotto Artur LugmayrThe Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Media Criticism in a Digital Age: Professional And Consumer Considerations
by Peter B. OrlikMedia Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes the unequivocal view that the material heard and seen over digital media is worthy of serious consideration. Media Criticism in a Digital Age applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of programming and advertising content. It offers a rich blend of insights from both industry and academic authorities. These insights range from the observations of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. Key features of the book are comprised of: multiple video examples including commercials, cartoons and custom graphics to illustrate core critical concepts; chapters reflecting today’s media world, including coverage of broadband and social media issues; fifty perceptive critiques penned by a variety of widely respected media observers and; a supplementary website for professors that provides suggested exercises to accompany each chapter (www.routledge .com/cw/orlik) Media Criticism in a Digital Age equips emerging media professionals as well as perceptive consumers with the evaluative tools to maximize their media understanding and enjoyment.
Media Education for a Digital Generation (Routledge Research in Cultural and Media Studies)
by Julie Frechette Rob WilliamsMedia education for digital citizenship is predicated upon the ability to access, analyze, evaluate and produce media content and communication in a variety of forms. While many media literacy approaches overemphasize the end-goal of accessing digital media content through the acquisition of various technology, software, apps and analytics, this book argues that the goals for comprehensive and critical digital literacy require grasping the means through which communication is created, deployed, used, and shared, regardless of which tools or platforms are used for meaning making and social interaction. Drawing upon the intersecting matrices of digital literacy and media literacy, the volume provides a framework for developing critical digital literacies by exploring the necessary skills and competencies for engaging students as citizens of the digital world.
Media Essentials
by Richard Campbell Bettina Fabos Christopher R. Martin Shawn HarmsenMedia Essentials focuses on the most pivotal aspects of mass communication, and its new edition is more effective than ever at helping students understand the everchanging mass-media landscape. It features new Media Convergence and Media Literacy boxes plus specific, detailed case studies; a newly integrated chapter on the history of journalism; and an expanded program of video clips on LaunchPad that drive home the book's approach to media literacy and analysis.