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Readings in Rhetorical Fieldwork
by Samantha Senda-Cook Aaron Hess Michael Middleton Danielle EndresReadings in Rhetorical Fieldwork compiles foundational articles highlighting the development of fieldwork in rhetorical criticism. Presenting a wide variety of approaches, the volume begins with a section establishing the starting points for the development of fieldwork in rhetorical criticism and then examines five topics: Space & Place; Public Memory; Publics and Counterpublics; Advocacy and Activism; and Science, Technology, and Medicine. Within these sections, readers evaluate a full spectrum of methods, from interviews, to oral histories, to participant observation. This volume is invaluable for advanced undergraduate and graduate students of rhetorical criticism, rhetorical fieldwork, and qualitative methods looking for a comprehensive overview of the development of rhetorical fieldwork.
Platonic Coleridge
by James Vigus"The ambivalent curiosity of the young poet Samuel Taylor Coleridge (1772-1834) towards Plato - 'but I love Plato - his dear gorgeous nonsense!' - soon developed into a philosophical project, and the mature Coleridge proclaimed himself a reviver of Plato's unwritten or esoteric 'systems'. James Vigus's study traces Coleridge's discovery of a Plato marginalised in the universities, and examines his use of German sources on the 'divine philosopher', and his Platonic interpretation of Kant's epistemology. It compares Coleridge's figurations of poetic inspiration with models in the Platonic dialogues, and investigates whether Coleridge's esoteric 'system' of philosophy ultimately fulfilled the Republic's notorious banishment of poetry."
Posthuman Praxis in Technical Communication (Routledge Studies in Technical Communication, Rhetoric, and Culture)
by Kristen R. Moore Daniel P. RichardsThis collection, aimed at scholars, teachers, and practitioners in technical communication, focuses on the praxis-based connections between technical communication and theoretical movements that have emerged in the past several decades, namely new materialism and posthumanism. It provides a much needed link between contemporary theoretical discussions about new materialisms and posthumanism and the practical, everyday work of technical communicators. The collection insists that where some theoretical perspectives fall flat for practitioners, posthumanism and new materialisms have the potential to enable more effective and comprehensive practices, methodologies, and pedagogies.
Involving the Audience: A Rhetoric Perspective on Using Social Media to Improve Websites (ATTW Series in Technical and Professional Communication)
by Lee Ann Kastman BreuchInvolving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.
Advertising Theory (Routledge Communication Series)
by Shelly Rodgers Esther ThorsonAdvertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Studies on Learning and Teaching Chinese as a Second Language
by Xiaohong Sharon Wen Xin JiangStudies on Learning and Teaching Chinese as a Second Language represents the current advances in the field. It showcases theoretically motivated empirical studies and diverse methods used for a better understanding of how Chinese language is acquired as a second or foreign language. This contributes to L2 acquisition research in general and L2 Chinese specifically. Furthermore, this research is useful for teachers seeking to understand their students’ learning processes and adjust their pedagogical approach for more effective instruction. The book bridges the gap between research and instruction by providing pedagogical implications rooted in empirical findings.
Digital Discussions: How Big Data Informs Political Communication (New Agendas in Communication Series)
by Natalie Jomini Stroud Shannon McGregorBig data raise major research possibilities for political communication scholars who are interested in how citizens, elites, and journalists interact. With the availability of social media data, academics can observe, on a large scale, how people talk about politics. The opportunity to study political discussions is also available to media organizations and political elites—examining how they make use of big data represents another fruitful scholarly trajectory. The scholars involved in Digital Discussions represent forward thinkers who aim to inform the study of political communication by analyzing the behavior of and messages left by citizens, elites, and journalists in digital spaces. By using a variety of methodological approaches and bringing together diverse theoretical perspectives, this group sheds light on how big data can inform political communication research. It is critical reading for those studying and working in communication studies with a focus on big data.
Lobbying Success in the European Union: The Role of Information and Frames (Routledge Advances in European Politics)
by Daniel RaschHaving information is key for most political decisions – both for decision-makers and societal actors. This is especially crucial in democratic countries where external stakeholders are invited to participate in decision-making pro- cesses. Assuming that every actor that gets involved in decision-making processes has a particular lobbying goal, there is a heterogeneous set of actors competing against each other to provide information to the decision-makers. This competition leads some stakeholders to be more successful in achieving their goals than others. Frames, and the framing of information, play an important role in such lobbying success. In this book, Daniel Rasch questions whether and, if so, how, information impacts lobbying success and shows how various actors perform in three instances of European decision-making. He does so by combining findings from a qualitative content analysis with the results of a cross-case analysis using the quantified qualitative data. The new dataset contains a representative sample of over 200 position papers from EU level and national consultations, press releases and evidence from national stakeholders in Germany, Sweden and the United Kingdom. Lobbying Success in the European Union effectively bridges research on interest mediation and framing studies, and offers a new model for measuring stakeholders’ success. This new and pragmatic approach to study lobbying success using a traceable and easy to use instrument can be adapted to any policy analysis and any issue.
Power Without Responsibility: Press, Broadcasting and the Internet in Britain
by Jean Seaton James CurranThis book attacks the conventional history of the press as a story of progress; offers a critical defence and history of public service broadcasting; provides a myth-busting account of the internet; a subtle account of the impact of social media and explores key debates about the role and politics of the media. It has become a standard book on media and other courses: but it has also gone beyond an academic audience to reach a wider public. Hailed as ‘a classic of media history and analysis’ by the Irish Times and a book that has ‘cracked the canon’ by the Times Higher, it has been translated into five languages. This edition contains six new chapters. These include the press and the remaking of Britain, the rise of the neo-liberal Establishment, the moral decline of journalism, the impact of social media and a history of attempts to reform the press. It contains new research on the relationship between programmes, institutions and society. It places key UK institutions in the wider context of international affairs and their impact. The book has been updated to take account of new developments like Brexit and the rise of Jeremy Corbyn and the shift in authority and legitimacy prompted by social media. It does this with a clear explanation of how policy can shape media outcomes.
Prosodic Studies: Challenges and Prospects (Routledge Studies in Chinese Linguistics)
by Hongming Zhang Youyong QianProsody is one of the core components of language and speech, indicating information about syntax, turn-taking in conversation, types of utterances, such as questions or statements, as well as speakers' attitudes and feelings. This edited volume takes studies in prosody on Asian languages as well as examples from other languages. It brings together the most recent research in the field and also charts the influence on such diverse fields as multimedia communication and SLA. Intended for a wide audience of linguists that includes neighbouring disciplines such as computational sciences, psycholinguists, and specialists in language acquisition, Prosodic Studies is also ideal for scholars and researchers working in intonation who want a complement of information on specifics.
Reading Papyri, Writing Ancient History (Approaching the Ancient World)
by Roger S. BagnallSince its first publication in 1995, Reading Papyri, Writing Ancient History has proved to be an invaluable resource for students of the ancient world looking to integrate papyrological evidence into their research. In the quarter century since its publication, changes in the research environment have affected papyrology like other fields. Although the core philological methods of the field remain in place, the field has increasingly embraced languages other than Greek and Latin, with considerable impact on the Hellenistic and Late Antique periods. Digital tools have increased the ease and speed of access, with profound effects on research choices, and digital imaging and materiality studies have brought questions about the physical form of written materials to the fore. In this fully revised new edition, Bagnall adds to the previous analysis a portrait of how the use of papyri for historical research has developed during recent decades. Updated with the latest research and insights from the author, the volume guides historians in how to use these scattered and often badly damaged documents, and to interpret them in order to create a full and diverse picture of ancient society and culture. This second edition of Reading Papyri, Writing Ancient History continues to offer students and researchers of the ancient world a critical resource in navigating how to use these ancient texts in their research.
Writing and Learning in Cross-national Perspective: Transitions From Secondary To Higher Education
by David Foster David R. RussellDespite the increasingly global implications of conversations about writing and learning, U.S. composition studies has devoted little attention to cross-national perspectives on student writing and its roles in wider cultural contexts. Caught up in our own concerns about how U.S. students make the transition as writers from secondary school to postsecondary education, we often overlook the fact that students around the world are undergoing the same evolution. How do the students in China, England, France, Germany, Kenya, or South Africa--the educational systems represented in this collection--write their way into the communities of their chosen disciplines? How, for instance, do students whose mother tongue is not the language of instruction cope with the demands of academic and discipline-specific writing? And in what ways is U.S. students' development as academic writers similar to or different from that of students in other countries? With this collection, editors David Foster and David R. Russell broaden the discussion about the role of writing in various educational systems and cultures. Students' development as academic writers raises issues of student authorship and agency, as well as larger issues of educational access, institutional power relations, system goals, and students' roles in society. The contributors to this collection discuss selected writing purposes and forms characteristic of a specific national education system, describe students' agency as writers, and identify contextual factors--social, economic, linguistic, cultural--that shape institutional responses to writing development. In discussions that bookend these studies of different educational structures, the editors compare U.S. postsecondary writing practices and pedagogies with those in other national systems, and suggest new perspectives for cross-national study of learning/writing issues important to all educational systems. Given the worldwide increase in students entering higher education and the endless need for effective writing across disciplines and nations, the insights offered here and the call for further studies are especially welcome and timely.
Public Relations Theory (Routledge Communication Ser.)
by Carl H. Botan Vincent HazletonBeginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
Landmark Essays on Rhetoric and Literature: Volume 16 (Landmark Essays Ser. #Vol. 16)
by Craig KallendorfThe studies of rhetoric and literature have been closely connected on the theoretical level ever since antiquity, and many great works of literature were written by men and women who were well versed in rhetoric. It is therefore well worth investigating exactly what these writers knew about rhetoric and how the practice of literary criticism has been enriched through rhetorical knowledge. The essays reprinted here have been arranged chronologically, with two essays selected for each of six major periods: Antiquity, the Middle Ages, the Renaissance (including Shakespeare), the 17th century, the 18th century, and the 19th and 20th centuries. Some are more theoretically oriented, whereas others become exercises in practical criticism. Some cover well-trod ground, whereas others turn to parts of the rhetorical tradition that are often overlooked. Scholars in the field should benefit from having this material collected together and reprinted in one volume, but the essays included here will also be useful to graduate students and advanced undergraduates for course work and general reading. Students of rhetoric seeking to understand how the principles of their field extend into other forms of communication will find this volume of interest, as will students of literature seeking to refine their understanding of the various modes of literary criticism.
Contemporary Public Opinion: Issues and the News (Communication Textbook Ser.)
by Maxwell McCombsThis book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
The Psychology of Television
by John CondryThis volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.
The Dynamics of News: Journalism in the 21st Century Media Milieu
by Richard PerloffThis new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.
Migrants, Refugees, and the Media: The New Reality of Open Societies (Global Interdisciplinary Studies Series)
by Sai Felicia Krishna-HenselThe large-scale movements of refugees and economic migrants from conflict zones to more stable societies have resulted in challenges, both for new entrants and their hosts. This fascinating volume brings together a collection of media analyses focused on immigration issues to examine how migration has been represented to the public. Case studies exploring media coverage of migrants and refugees in Europe enable the reader to better understand the complexity of the process through a range of unique and unexplored dimensions of immigration analysis, including strategic framing theory, game structure analysis, migration maps and routes, television narratives, rumour-based communication, and state-bred campaigns. The insights into the perspective of migrants, the general public and policy makers provide innovative methodological and theoretical analysis on population movements which will be of interest to scholars, students, and policy makers working in the fields of migration studies, international relations, peace and security studies, and social and public policy.
Reputation Management: The Key to Successful Public Relations and Corporate Communication
by John Doorley Helio Fred GarciaReputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Video Games: A Medium That Demands Our Attention (Electronic Media Research Series)
by Nicholas David BowmanThis entry in the BEA Electronic Media Research Series, born out of the April 2017 BEA Research Symposium, takes a look at video games, outlining the characteristics of them as cognitive, emotional, physical, and social demanding technologies, and introduces readers to current research on video games. The diverse array of contributors in this volume offer bleeding-edge perspectives on both current and emerging scholarship. The chapters here contain radical approaches that add to the literature on electronic media studies generally and video game studies specifically. By taking such a forward-looking approach, this volume aims to collect foundational writings for the future of gaming studies.
The Handbook of Communication Science and Biology (ICA Handbook Series)
by Kory Floyd René WeberThe Handbook of Communication Science and Biology charts the state of the art in the field, describing relevant areas of communication studies where a biological approach has been successfully applied. The book synthesizes theoretical and empirical development in this area thus far and proposes a roadmap for future research. As the biological approach to understanding communication has grown, one challenge has been the separate evolution of research focused on media use and effects and research focused on interpersonal and organizational communication, often with little intellectual conversation between the two areas. The Handbook of Communication Science and Biology is the only book to bridge the gap between media studies and human communication, spurring new work in both areas of focus. With contributions from the field’s foremost scholars around the globe, this unique book serves as a seminal resource for the training of the current and next generation of communication scientists, and will be of particular interest to media and psychology scholars as well.
Teaching and Learning about Difference through Social Media: Reflection, Engagement, and Self-assessment
by Lillian Vega-Castaneda Mario CastanedaTeaching and Learning about Difference through Social Media considers the role social media has played in prompting public conversations about difference and diversity, including issues relating to ethnicity, race, religion, political affiliation, gender, and sexual orientation. These issues are addressed in the context of the present political climate. They are also examined with respect to occurrences of hate and violence, including hate crimes and mass fatality events. Using a historical and socio-cultural approach to how we look at these significant issues in the USA, the authors examine the ways difference and diversity are represented in online interactions via social media. In order to encourage a more informed dialogue and critical conversation with students, each chapter includes: discussion questions, self-reflection and self-assessment activities, and suggestions for further reading,. Ideal for courses in diversity and social justice education and beyond, this content and practice-based text integrates the identification of issues of difference and diversity with suggestions for how we can address these issues in the social media age.
Affect, Emotion, and Rhetorical Persuasion in Mass Communication
by Carlton Clark Lei ZhangThis volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.
Arguing, Reasoning, and Thinking Well
by Robert Gass John SeiterArguing, Reasoning, and Thinking Well offers an engaging and accessible introduction to argumentation and critical thinking. With a pro-social focus, the volume encourages readers to value civility when engaged in arguing and reasoning. Authors Gass and Seiter, renowned for their friendly writing style, include real-world examples, hypothetical dialogues, and editorial cartoons to invite readers in. The text includes a full chapter devoted to the ethics of argument, as well as content on refutation and formal logic. It is designed for students in argumentation and critical thinking courses in communication, philosophy, and psychology departments, and is suitable for students and general education courses across the curriculum.
Between Jews and Heretics: Refiguring Justin Martyr’s Dialogue with Trypho (Routledge Studies in the Early Christian World)
by Matthijs den DulkJustin Martyr’s Dialogue with Trypho is the oldest preserved literary dialogue between a Jew and a Christian and a key text for understanding the development of early Judaism and Christianity. In Between Jews and Heretics, Matthijs den Dulk argues that whereas scholarship has routinely cast this important text in terms of "Christianity vs. Judaism," its rhetorical aims and discursive strategies are considerably more complex, because Justin is advocating his particular form of Christianity in constant negotiation with rival forms of Christianity. The striking new interpretation proposed in this study explains many of the Dialogue’s puzzling features and sheds new light on key passages. Because the Dialogue is a critical document for the early history of Jews and Christians, this book contributes to a range of important questions, including the emergence of the notion of heresy and the "parting of the ways" between Jews and Christians.