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How to Become a Marketing Superstar: Unexpected Rules that Ring the Cash Register
by Jeffrey J. FoxWith more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as: Make a big splash, instead of a lot of little ripples Always have a pipeline to the president Own a market, not a mill The long and short definitions of marketingThere are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
How To Make A Bird
by Martine MurrayA beautiful novel that captures the aching of a teenager ready to heal.It's dawn, on an empty road in the countryside. Empty, except for the girl in the long, red evening gown, standing next to a bicycle, and looking back at the home she's about to leave. Mannie's ready to start a new life and forget the terrible things that have happened here, but there are questions that need to be answered before she can let go. Questions about her elegant but unstable mother, her brother who's always overshadowed her, and his friend Harry Jacob, who just might be Mannie's boyfriend . . .
In Flanders Fields
by Norman JorgensenAn eloquent counterpoint to the senselessness and inhumanity of war, In Flanders Fields tells the story of a young homesick World War I soldier who risks his life to cross the no-man's-land and rescue a robin caught in the barbed wire that separates the opposing forces.
In the Blood
by June OldhamRigby's grandfather, Gilbert, has wandered from home and is roaming the Yorkshire countryside in distress. Finding an old map in his grandfather's home, peculiarly annotated and marked by his grandfather, Rigby begins to realise that it duplicates Normandy: the marked sites mirror places in another place and other time - the days following the Normandy landings in 1944. He is drawn down an elusive trail into the past, hunting old memories and new truths to the heart of his grandfather's youth in the raw days of the War. It shakes the very foundations of Rigby's own young life, and as he discovers the secret about another soldier - the quest becomes an inner journey for Rigby. He learns of the feelings of young men caught in the terrors and misery of the battlefield, and the impact of their lives on generations to come.
Integrated Treatment for Dual Disorders: A Guide to Effective Practice
by Kim Tornvall Mueser Robert E. Drake Lindy Fox Douglas L. Noordsy Kim T. MueserThis comprehensive clinical handbook provides virtually everything needed to plan, deliver and evaluate effective treatment for persons with substance abuse problems and persistent mental illness. From authors at the forefront of the dual disorders field, the book is grounded in decades of influential research. Presented are clear guidelines for developing integrated treatment programmes, performing state-of-the-art assessments, and implementing a wide range of individual, group and family interventions. Also addressed are residential and other housing services, involuntary interventions, vocational rehabilitation, and psychopharmacology for dual disorders. Throughout, the emphasis is on workable ways to combine psychiatric and substance abuse services into a cohesive, unitary system of care. The volume contains all needed assessment forms, treatment planning materials and client handouts, most of which include permission to photocopy.
Jake, Reinvented
by Gordon KormanThere is a mysterious new student at Fitzgerald High, Jake Garret. He seems to have it all figured out. He looks like he just stepped off the cover of the J. Crew catalog, he is the best kicker the football team has ever had, and best of all, he hosts the party to go to every Friday night. All the guys want to be like him and all the girls want to date him, but Jake only has eyes for Didi, the girlfriend of alpha male and quarterback, Todd Buckley . As Jake's friend Rick gets to know him, he at first admires him, then starts to like him, but soon grows to fear for him as he learns Jake's dangerous secret. From beloved young adult author Gordon Korman, comes a new look at age-old themes about popularity, acceptance, and human nature.
Keeping You a Secret
by Julie Anne PetersFirst time I saw her was in the mirror on my locker door. I'd kicked my swim gear onto the bottom shelf and was reaching to the top for my calc book when she opened her locker across the hall. She had a streaked blond ponytail dangling out the back of her baseball cap.... We slammed our lockers in unison and turned. Her eyes met mine. "Hi," she said, smiling. My stomach fluttered. "Hi," I answered automatically. She was new. Had to be. I would've noticed her. She sauntered away, but not before I caught a glimpse of her T-shirt. It said: IMRU? Am I what?
The King Of California: J.G. Boswell and the Making of A Secret American Empire
by Mark Arax Rick WartzmanJ.G. Boswell was the biggest farmer in America. He built a secret empire while thumbing his nose at nature, politicians, labor unions and every journalist who ever tried to lift the veil on the ultimate "factory in the fields." The King of California is the previously untold account of how a Georgia slave-owning family migrated to California in the early 1920s,drained one of America 's biggest lakes in an act of incredible hubris and carved out the richest cotton empire in the world. Indeed, the sophistication of Boswell 's agricultural operation -from lab to field to gin - is unrivaled anywhere.Much more than a business story, this is a sweeping social history that details the saga of cotton growers who were chased from the South by the boll weevil and brought their black farmhands to California. It is a gripping read with cameos by a cast of famous characters, from Cecil B. DeMille to Cesar Chavez.
Laboratory Manual: Hole's Essentials of Human Anatomy and Physiology
by Terry R. MartinThis laboratory manual is designed for students with minimal backgrounds in the physical and biological sciences who are pursuing careers in allied health fields.
The Lake of Souls: The Saga of Darren Shan #10) (Cirque Du Freak #10)
by Darren ShanDarren and Harkat face monstrous obstacles on their desperate quest to the Lake of Souls. Will they survive the savage journey? And what awaits them in the murky waters of the dead? Be careful what you fish for....
Letters to Penthouse XIX (Penthouse Adventures #19)
by The Editors Of Penthouse MagazineAnother in the series of collections of erotic tales from Penthouse magazine.
The Medical Assistant: An Applied Learning Approach (9th Edition)
by Debora B. Kennedy Alexandra Patricia YoungThis leading, well-established textbook covers the administrative and clinical skills all medical assistants need to know, integrating all of the topics and skills competencies required by the AAMA entry-level Medical Assisting Curriculum. It features chapter outlines and learning objectives as well as relevant material dealing with personal qualities, skills, responsibilities, types of patient education, and legal and ethical issues. The unique Kinn approach - teaching essential skills alongside the medical specialty context - is the signature feature of this book. In addition, the 9th edition introduces a new "applied learning approach" that focuses on a real-world context for skills and requires the student to apply theory and skills to various case studies throughout the chapters.
The Memory Bible: An Innovative Strategy for Keeping Your Brain Young
by Gary SmallClear, concise, prescriptive steps for improving memory loss and keeping the brain young -- from one of the world's top memory experts.Everybody forgets things sometimes -- from your keys to your lunch date to the name of an acquaintance. According to Dr. Gary Small, the director of the UCLA Center on Aging, much of this forgetfulness can be eliminated easily through his innovative memory exercises and brain fitness program -- now available for the first time in a book. Using Small's recent scientific discoveries, The Memory Bible can immediately improve your mental performance. One of the ten commandments that Dr. Small has pioneered to improve your memory immediately is LOOK, SNAP, CONNECT:1: LOOK: actively observe what you want to learn2: SNAP: create a vivid snapshot and memorable image3: CONNECT: visualize a link to associate imagesIn addition, Dr. Small's comprehensive program includes a "brain diet" of memory-enhancing foods and a list of the most effective drugs, as well as a workbook with a weekly and daily calendar. Remember, as Dr. Small says, "Great memories are not born, they are made."
NIPS Go National
by Ruth StarkeIn this sequel to the bestselling NIPS XI, the cricket team, together with coach Spinner McGinty, are in Melbourne to compete for the Harmony Cup, and Lan has a lot on his mind: a new star batsman with something to hide, a mystery from Spinner?s past, conflict with his best mate, Izzy, and his fast bowler laid low just before their biggest match ever. Will Lan resolve his problems? Will the Nips get it together in time? Is the Pop Catholic?
Penthouse Variations (Penthouse Adventures #2)
by Penthouse InternationalThe newest addition to Warner Books' bestselling Penthouse series explores a whole new world of carnal delight, from risque roleplaying to erotic vacations. For over 30 years, Penthouse magazine has entertained Americans with the most outrageous sexcapades that boldly explore the most adventurous frontiers of the sexual revolution. Now, in one compact volume from the annals of Penthouse Variations, come over two dozen audacious adventures in pleasure. From a wine tasting that opens up a flood of delight to the secrets that await behind the closed doors of an erotic emporium, the 28 stories in PENTHOUSE VARIATIONS are sure to continue the series' titillating success.
The Pleasure Of My Company: A Novel
by Steve MartinThe tender portrayal of loneliness and love; a character's quest to reach out and engage the world; laugh-out-loud humor and language that is brilliantly inventive. But in the story of Daniel Pecan Cambridge and the people who inhabit the insular universe he is seeking to expand--if only one small square at a time. Steve Martin has achieved something extraordinary: the chronicle of a modern-day neurotic yearning to break free.
The Pleasures of Children's Literature Third Edition
by Perry Nodelman Mavis ReimerOffers an overview of children's literature in the context of professional discussion of children's literature and reading. Focusing on controversial issues and designed to provoke thought and debate, this text examines literary response to and analysis of the field of literary texts written by adults for children.
Predator's Gold: Predator's Gold (Mortal Engines #2)
by Philip ReeveMortal Engines is now a major motion picture produced by Peter Jackson!* "Reeve's [Mortal Engines] remains a landmark of visionary imagination." -- School Library Journal, starred review"A breathtaking work of imagination, Hester Shaw is a heroine for the ages. The moment we finished reading [Mortal Engines] we knew we wanted to make it into a movie." -- Producer Peter JacksonPhilip Reeve's epic city-eat-city adventure series continues with Mortal Engines Book 2: Predator's Gold.With the great Traction City of London completely destroyed, Tom Natsworthy and Hester Shaw travel across the world, trading with other airships and adventuring on the exciting and exotic routes of the Bird Roads. When their little scrapyard aircraft is pursued by rocket-firing gunships, the ice city of Anchorage offers them sanctuary. But as Tom and Hester soon discover, it is no safe refuge. Devastated by plague in recent years and haunted by ghosts and madness, Anchorage is headed for the Dead Continent of North America. It's a perilous course, one that will take them directly into a firestorm of danger and conflict.Mortal Engines is now a major motion picture produced by Peter Jackson!
Professional Writing and Rhetoric: Readings from the Field
by Tim PeeplesProfessional Writing and Rhetoric is a disciplinary reader that introduces students to professional writing by inviting them into conversations about the field by people in the field. Intended for undergraduates and entry-level masters students who are majoring, minoring, or getting certificates in professional writing studies, Professional Writing and Rhetoric is an edited reader that makes the field's theoretical discussions accessible to these students. Addressing a growing need as the field expands "up" from service-oriented courses and "down" from advanced graduate programs, it fills an important gap in the books currently available within professional writing studies. This text guides students into the discussions that continue to form this relatively young field by (1) organizing readings rhetorically, (2) including several readings that are regularly cited in the field's literatures, (3) selecting readings that are accessible to students, and (4) offering pedagogical devices that aid comprehension and encourage critical reflection. The aim is not to present a "greatest hits of the field," nor to direct students' thinking and practice toward the hottest new theories, nor to challenge the thinking of those already comfortably in the field. Instead, older and newer selections are intermixed within a rhetorical framework to encourage students to make connections across readings, promote reflective rhetorical practice, stimulate discussion, and encourage students to become co-inquirers within the discipline.
Psychodrama in the 21st Century: Clinical and Educational Applications
by Jacob GershoniInspired by the writings of J. L. Moreno, the contributors to this volume present a wide range of clinical and educational applications of psychodrama with various client groups, problems and settings. Part One explores the integration of psychodrama and sociometry with other therapy methods including structural family therapy, art therapy, and group therapy. Part Two describes innovative applications of action methods to different groups, such as trauma survivors, and the lesbian, gay, Bi-sexual and Transgender (LGBT) community. Applications of psychodrama in education, training and consultation with such diverse professionals as lawyers, physicians and psychiatrists concludes this comprehensive text.
Qualitative Research in Education: Interaction and Practice (Introducing Qualitative Methods)
by Peter R. FreebodyThis outstanding new textbook provides a comprehensive overview of qualitative approaches to educational research. The text draws upon a broad range of real-life examples to describe and illustrate the methods through which educational data may be analyzed. Through a detailed yet concise explanation, the reader is then shown how these methods work and how their outcomes may be interpreted. Key features of this title include: - Links theory and practice by locating forms of analysis within a clear theoretical perspective. - Locates qualitative research in the social and cultural context in which it originates. - Contains a variety of `real-life' examples and case studies. - Each chapter concludes with a set of exercises and questions for further discussion. Qualitative Research in Education presents a thorough explanation of the complexities of educational research and demonstrates the importance of placing this knowledge within cultural, linguistic and sociological contexts. It is an extremely informative text, which constitutes essential reading for those engaged in the research and analysis of educational data.
Sky Legs
by Irini SavvidesEleni moves to a village in the clouds, where the blue mountains and the sky seem to stretch forever but, surprisingly, people's minds don't. She's been hoping that she can make a new start and leave behind the sense of loss and the low self-esteem that she has been struggling with for most of her life. But this is the kind of place where she'll never fit in. And Eleni is definitely different! So when she and her friends come up against small-mindedness, they find a way to fight it and to change attitudes - beginning with their own. Eleni draws unexpected strength from her mother's determination to live triumphantly and realises that even in her bleakest moments, her life has been transformed by various kinds of magic and more than once has been touched by angels.
Social Research: Theory, Methods and Techniques
by Piergiorgio Corbetta`This is an impressively detailed, clearly written book.... It is a book that I would like students to read' - Clive Seale, Goldsmiths College, London Social Research: Theory, Methods and Techniques presents an understanding of social research practice through appreciation of its foundations and methods. Stretching from the philosophy of science to detailed descriptions of both qualitative and quantitative techniques, it illustrates not only `how' to do social research, but also `why' particular techniques are used today. The book is divided into three parts: Part One: Illustrates the two basic paradigms - quantitative and qualitative - of social research, describing their origins in philosophical thought and outlining their current interpretations. Part Two: Devoted to quantitative research, and discusses the relationship between theory and research practice. It also presents a discussion of key quantitative research techniques. Part Three: Examines qualitative research. Topics range from classical qualitative techniques such as participant observation, to more recent developments such as ethnomethodological studies. Overall, the author offers an engaging contribution to the field of social research and this book is a reminder of the solid foundations upon which most social research is conducted today. As a consequence it will be required reading for students throughout the social sciences, and at various levels.
Student Learning in Physical Education: Applying Research to Enhance Instruction, 2nd Edition
by Stephen J. Silverman Catherine D. EnnisThis book provides the latest research on physical education curriculum, teaching, and teacher education and shows physical educators how to apply this knowledge to their day-to-day practices.
The Symphonic Repertoire, Volume IV: The Second Golden Age of the Viennese Symphony: Brahms, Bruckner, Dvorák, Mahler, and Selected Contemporaries
by A. Peter BrownCentral to the repertoire of Western art music since the 18th century, the symphony has come to be regarded as one of the ultimate compositional challenges. Surprisingly, heretofore there has been no truly extensive, broad-based treatment of the genre, and the best of the existing studies are now several decades old. In this five-volume series, A. Peter Brown explores the symphony from its 18th-century beginnings to the end of the 20th century. Synthesizing the enormous scholarly literature, Brown presents up-to-date overviews of the status of research, discusses any important former or remaining problems of attribution, illuminates the style of specific works and their contexts, and samples early writings on their reception. The Symphonic Repertoire provides an unmatched compendium of knowledge for the student, teacher, performer, and sophisticated amateur. The series is being launched with two volumes on the Viennese symphony.Volume IV The Second Golden Age of the Viennese SymphonyBrahms, Bruckner, Dvorák, Mahler, and Selected ContemporariesAlthough during the mid-19th century the geographic center of the symphony in the Germanic territories moved west and north from Vienna to Leipzig, during the last third of the century it returned to the old Austrian lands with the works of Brahms, Bruckner, Dvorák, and Mahler. After nearly a half century in hibernation, the sleeping Viennese giant awoke to what some viewed as a reincarnation of Beethoven with the first hearing of Brahms's Symphony No. 1, which was premiered at Vienna in December 1876. Even though Bruckner had composed some gigantic symphonies prior to Brahms's first contribution, their full impact was not felt until the composer's complete texts became available after World War II. Although Dvorák was often viewed as a nationalist composer, in his symphonic writing his primary influences were Beethoven, Schubert, and Brahms. For both Bruckner and Mahler, the symphony constituted the heart of their output; for Brahms and Dvorák, it occupied a less central place. Yet for all of them, the key figure of the past remained Beethoven. The symphonies of these four composers, together with the works of Goldmark, Zemlinsky, Schoenberg, Berg, Smetana, Fibich, Janácek, and others are treated in Volume IV, The Second Golden Age of the Viennese Symphony, covering the period from roughly 1860 to 1930.