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Advertising Promotion and Other Aspects of Integrated Marketing Communications
by Terence A. ShimpThe eighth edition of Shimp's market-leading Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field.
Tennessee Comprehensive Driver License Manual
by Tennessee Department of Safety Homeland SecurityThe purpose of this manual is to provide a general understanding of the safe and lawful operation of a motor vehicle.
Workbook and Portfolio for Career Choices
by Mindy Bingham Sandy Stryker Tanya EasonThis is one of the most challenging, yet important, tasks of our lives. People who know who they are and what they want have a better chance of achieving their own form of success and, ultimately, finding happiness and personal satisfaction. Your workbook will be a record of this exciting adventure and important time in your life.
Network+ Guide to Networks (5th edition)
by Tamara DeanThis book introduces the fundamental building blocks that form a modern network, such as protocols, topologies, hardware, and network operating systems. It then provides in-depth coverage of the most important concepts in contemporary networking, such as TCP/IP, Ethernet, wireless transmission, and security.
Organizational Behavior v 1.1
by Talya Bauer Berrin ErdoganTwo leading researchers in Management, Talya Bauer and Berrin Erdogan, bring you a new Organizational Behavior textbook that bridges the gap between theory and practice with a distinct "experiential" approach. On average, a worker in the USA will change jobs 10 times in 20 years. In order to succeed in this type of career situation, individuals need to be armed with the tools necessary to be life-long learners. To that end, this book is not be about giving students all the answers to every situation they may encounter when they start their first job or as they continue up the career ladder.
Principles of Management
by Talya Bauer Mason Carpenter Berrin ErdoganPrinciples of Management by Carpenter, Bauer and Erdogan teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership. Strategic: All business school teachings have some orientation toward performance and strategy and are concerned with making choices that lead to high performance. Principles of Management will frame performance using the notion of the triple bottom-line the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line is financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance. The Entrepreneurial Manager: While the General Management course at Harvard Business School was historically one of its most popular and impactful courses (pioneered in the 1960s by Joe Bower), recent Harvard MBAs did not see themselves as general managers. This course was relabeled 'The Entrepreneurial Manager' in 2006, and has regained its title as one of the most popular courses. This reflects and underlying and growing trend that students, including the undergraduates this book targets, can see themselves as entrepreneurs and active change agents, but not just as managers. By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management that students can relate to. At the same time, this perspective is as relevant to existing for-profit organizations (in the form intrapreneurship) as it is to not-for-profits and new entrepreneurial ventures. Active Leadership: Starting with the opening chapter, Principles of Management show students how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Students are increasingly active as leaders at an early age, and are sometimes painfully aware of the leadership failings they see in public and private organizations. It is the leader and leadership that combine the principles of management (the artist's palette, tools, and techniques) to create the art of management. Cases: Mason provides brief cases in his Instructors Manual for those who take a case approach to the course or who wish to incorporate cases. This book's modular format easily maps to a POLC course organization (Planning, Organizing, Leading, and Controlling, attributed to Henri Fayol (1949, General and industrial management. London. Pitman Publishing company), and suits the needs of most undergraduate or graduate course in Principles of Management.
Pharmacology and Physiology for Anesthesia
by Hugh C. Hemmings Talmage D. EganBetter understand the complexities of pharmacology and physiology relevant to your practice with the brand-new medical reference book, Pharmacology and Physiology for Anesthesia. Drs. Hugh Hemmings and Talmage Egan provide the clinical insights you need to effectively administer anesthesia, ensuring patient safety and the most optimal outcomes. Access comprehensive, continually updated research on the physiology of organ systems and clinical topics in the pharmacology of anesthetic drugs. Quickly and easily reference the information you need through user-friendly tables, figures, and algorithms, all presented in lavish full color throughout. Understand the molecular mechanism of drug actions and identify key drug interactions that may complicate anesthesia with dedicated sections on these key areas. Search the text and download images online at Expert Consult. Build a thorough knowledge of pharmacology and physiology focused on clinical practice
Teaching Composition: Background Readings (3rd Edition)
by T. R. JohnsonThis selection of readings is designed to help the reader acquire or broaden a theoretical and practical background for teaching college-level composition.
An Introduction to Politics
by T. M. SellThis textbook introduces students to the field of Political Studies. An Introduction to Politics is a little more brief, concise and in-between than similar textbooks currently on the market. Because this is usually a first-year course, overloading a textbook with too much minutiae of the ins and outs of politics can lead to students giving up on the book. Politics is a great story - the story of human existence. A successful textbook needs to tell that story.
Ventures 3 Workbook (2nd Edition)
by Gretchen Bitterlin Dennis Johnson Donna Price Sylvia Ramirez K. Lynn Savage Ingrid WisniewskaVentures 2nd Edition is a six-level, standards-based ESL series for adult-education ESL. The Ventures 2nd Edition Level 3 Workbook provides reinforcement exercises for each lesson in the Student's Book, an answer key for self-study, grammar charts, and examples of a variety of forms and documents.
Public Relations: The Profession and the Practice, 4th Edition
by Dan Lattimore Otis Baskin Suzette T. Heiman Elizabeth L. TothThis edition retains the four-part organization of earlier editions: the profession, the process, the publics, and the practice. Part 1 describes the current public relations situation, its historical roots, theories, and ethical and legal concerns. Part 2 examines the core issues of the process that underlie public relations. Part 3 focuses on the publics that are the object of these efforts. Part 4 summarizes the practice of public relations and looks at the emerging trends of the profession.
Neurologic Interventions for Physical Therapy
by Mary Kessler Suzanne Tink" MartinMaster the role of the physical therapist or physical therapist assistant in neurologic rehabilitation! Neurologic Interventions for Physical Therapy, 3rd Edition helps you develop skills in the treatment interventions needed to improve the function of patients with neurologic deficits. It provides a solid foundation in neuroanatomy, motor control, and motor development, and offers clear, how-to guidelines to rehabilitation procedures. Case studies help you follow best practices for the treatment of children and adults with neuromuscular impairments caused by events such as spinal cord injuries, cerebral palsy, and traumatic brain injuries. Written by physical therapy experts Suzanne 'Tink' Martin and Mary Kessler, this market-leading text will help you prepare for the neurological portion of the PTA certification exam and begin a successful career in physical therapy practice. Comprehensive coverage of neurologic rehabilitation explores concepts in neuroanatomy, motor control and motor learning, motor development, and evidence-based treatment of adults and children with neuromuscular impairments.
Neurologic Interventions for Physical Therapy (Second Edition)
by Mary Kessler Suzanne Tink MartinNow completely updated with the latest information on both adult and pediatric patients, this comprehensive book provides a link between the pathophysiology of neurologic deficits and possible rehabilitation interventions for improving movement outcomes. It introduces the structure and function of the nervous system and describes normal motor development, motor control and motor learning, pathophysiology of the nervous system and common treatment techniques used in physical therapy practice. This edition also features updated terminology from the APTA's Guide to Physical Therapist Practice, as well as new chapters on proprioceptive neuromuscular facilitation (PNF) and other neurological conditions seen in the adult. Helpful learning aids and abundant illustrations highlight key concepts and help readers quickly master the material. Helpful learning aids - such as objectives, tables, illustrated intervention boxes, and review questions - reinforce important facts and concepts. Review questions at the end of each chapter allow readers to test their understanding of the material. 700 illustrations clearly depict procedures discussed in the text and clarify descriptions of anatomy, physiology, evaluation, pathology, and treatment. Background information is provided for interventions that can be used in the rehabilitation of adults and children, promoting a complete understanding of techniques. Careful documentation uses current outcomes-based research. Case histories include subjective and objective observation, assessment, planning, and critical decision-making components. Current language of the APTA's Guide to Physical Therapist Practice, 2nd Edition is used throughout, aligning all information with best practices put forth by the APTA. A new chapter on proprioceptive neuromuscular facilitation (PNF) describes how these techniques can be used to improve performance of functional tasks by increasing strength, flexibility, and range of motion.
Hartman's Nursing Assistant Care: Long-Term Care
by Jetta Fuzy Susan Alyare Hedman Suzanne RymerA comprehensive nursing assistant training textbook which includes information on long-term care, multiple chapters on home health care, and material on subacute and acute care. In addition it includes in-depth information on resident and client rights with sidebars that teach ways to promote independence and prevent abuse and neglect; a discussion of culture change; infection prevention; anatomy and physiology with an emphasis on normal changes of aging; updated nutrition information on MyPyramid, special diets, and feeding techniques; current information on legal issues, such as HIPAA and the Patient Self-Determination Act; 7 chapters on home health care, including information on medications, safety, infection prevention, mothers & newborns, and meal planning and preparation; a chapter containing subacute and acute care information, including pre- and post-operative care, as well as mechanical ventilation, chest tubes, and artificial airways.
Keyboarding and Word Processing Essentials: Microsoft Word 2010 (18th Edition)
by Susie H. Vanhuss Connie M. Forde Donna L. WooThe Eighteenth Edition of KEYBOARDING AND WORD PROCESSING ESSENTIALS, LESSONS 1-55 uses proven techniques to help readers master the keyboarding and formatting skills they need for career success-from initial new-key learning to expertise in formatting business documents with Microsoft Word 2010. South-Western College Keyboarding offers a proven, time-tested approach that helps readers develop a strong foundation in basic keyboarding, steadily improve their skills, and rapidly become proficient in document formatting and business communication. Each lesson is clearly focused, well structured, and designed to provide step-by-step training and reinforcement to help readers quickly acquire and apply new skills. This one-book solution includes 55 lessons, documents, and software instructions within a space-saving easel-back format.
Mastering Your Adult ADHD A Cognitive-Behavioral Treatment Program
by Steven A. Safren Carol A. Perlman Susan Sprich Michael W. OttoUsed in conjunction with the corresponding client workbook, this therapist guide offers effective treatment strategies that follow an empirically-supported treatment approach. It provides clinicians with effective means of teaching clients skills that have been scientifically tested and shown to help adults cope with ADHD. The step-by-step, session-by-session descriptions are a practical resource for therapists who deliver the treatment to clients with ADHD. Together, the therapist guide and client workbook contain all of the information and materials necessary to delivery this treatment in the context of individual outpatient cognitive behavioral therapy.
AAC Strategies For Individuals With Moderate To Severe Disabilities
by Susan S. Johnston Joe Reichle Kathleen M. Feeley Emily A. JonesWith more children and young adults with severe disabilities in today's general education classsrooms, SLPs and other professionals must be ready to support their students' communication skills with effective AAC. They'll get the proven strategies they need with this intervention guide from top AAC experts, ideal for use as an in-service professional development resource or a highly practical text students will keep and use long after class is over. Essential for SLPs, OTs, PTs, educators, and other professionals in school settings, this book helps readers establish a beginning functional communicative repertoire for learners with severe disabilties. Professionals will start with an in-depth intervention framework, including a guide to AAC modes and technologies, variables to consider when selecting AAC, and how AAC research can be used to support practice. Then they'll get explicit, evidence-based instructional strategies they'll use to help children and young adults: initiate, maintain, and terminate an interaction; repair communication breakdowns; match graphic symbols to objects and events; request access to desired objects and activities; escape and avoid unwanted objects and activities; strengthen language comprehension and adaptive functioning; generalize communication skills across settings; and more. To help guide their interventions, professionals will get a CD-ROM with more than 35 forms on CD including: Checklist to Identify Potential Reinforcers; Intervention Planning Form; Performance Monitoring Forms; Task Analysis Development and Performance Monitoring Form; Checklist for Increasing Speed and Accuracy of Selection; and much more.
Medical Language: Immerse Yourself (Third Edition)
by Susan M. TurleyNow in its Third Edition,Medical Language has touched the lives of more people than any other medical terminology book. This intensely visual, powerfully relevant book is organized to promote exceptionally effective instruction and maximum student success. Fully updated to cover the field's newest terminology, this edition retains a deep focus on word building, and enhances teaching and learning in many ways -- including a state-of-the-art immersive online study experience. Its appealing, uncluttered design contains hundreds of rich images and plenty of white space for easy reading and note taking. Student learning is promoted through an unsurpassed quantity and variety of exercises, more colorful, interesting, and large illustrations, and - as requested by most instructors - an intuitive organization around medical specialties. In addition to content updates throughout, this edition is complemented by a brand new set of Dynamic Lectures: comprehensive audio/visual learning experiences narrated by the author.
Clean to the Touch - Housekeeping for Teenagers and Young Adults with Visual Impairments
by Kathy Bull Susan Lind-Sinanian Eleanor MartinHousekeeping for Teenagers and Young Adults with Visual Impairments
Multimedia and Image Management
by Karen Bean Susan LakeMultimedia and Image Management prepares students for a business world in which they will be expected to use business-standard software applications and to complete projects and solve problems. The applications include word processing, presentation, digital photography, image manipulation, animation, and speech recognition. This text teaches students the more creative end of business technology.
The Other Side of Sin: Woundedness from the Perspective of the Sinned-against
by Andrew Sung Park Susan L. NelsonIn these nine essays, Christian theologians, Biblical scholars, and clergy consider the experience of sin from the perspective of those who have been its victims. They discuss human participation in evil, and the possibility of forgiveness and reconciliation. Alienation, shame, the teaching of justice and reconciliation, and hospitality to victims are emphasized. Old Testament, Asiatic, historical, feminist, activist, ethical, and educational perspectives are all considered. c. Book News Inc.
Mapping the Social Landscape: Readings in Sociology
by Susan J. FergusonThis best-selling anthology providesexcellent coverage of key concepts in sociologyincluding culture, socialization, deviance, social structure, social institutions, and social inequality. Drawing from awide selection of classic and contemporary works,the 58 selections represent a plurality of voices and views within sociology. Students will be introduced tocutting edge scholarship and perspectivesthrough classical readings from great thinkers like C. Wright Mills, Karl Marx, Howard Becker, and Max Weber and contemporary articles on current issues like gender socialization, healthcare reform, and minorities in the power elite. By integrating issues of diversity throughout the book,Ferguson helps students see the interrelationships between race-ethnicity, social class, and gender, as well as how these relationships have shaped the experiences of all people in society. Each selection is preceded by a brief introduction that highlights the key sociological concepts for students consider as they read.
Grassroots With Readings: The Writer's Workbook (Tenth Edition)
by Susan FawcettUsing her unique M-A-P approach (Model-Analysis-Practice), Susan Fawcett's books have guided hundreds of thousands of students through the writing process, from foundations of grammar, mechanics, and spelling, through writing clear sentences and well-organized paragraphs. Her inductive approach; plentiful, high-interest student models and practices; and contemporary readings engage and motivate students. This edition of GRASSROOTS features improved grammar coverage and emphasizes proofreading, with a new Chapter 6 that teaches specific proofreading strategies and shows students how to recognize their personal "error patterns," track, and correct them. Every subsequent chapter offers a proofing strategy for the concept being taught. Full-color illustrations, including 45 photos, cartoons, and artworks, plus a new design, help students visualize and understand key concepts.
Henke's Med-Math: Dosage Calculation, Preparation and Administration (Seventh Edition)
by Susan BuchholzThis best-selling text features a highly visual, hands-on approach to learning dosage calculations and principles of drug administration. It presents step-by-step approaches to solving problems and includes dosage problems that simulate actual clinical experience. Each chapter includes numerous examples, self-tests, and proficiency tests.
Real Writing Interactive
by Susan AnkerReal Writing Interactive offers practical coverage of writing skills and step-by-step guidance on crafting paragraphs and essays in a brief, interactive, and affordable format. The print component offers the essentials of Anker's accessible writing instruction along with select exercises; additional exercises are available online in LearningCurve, adaptive, game-like quizzing that helps students focus on the material they most need help with. As with all books in the Anker series, Real Writing Interactive motivates students with its message that writing is an essential and achievable skill and encourages students to connect what they learn with their own goals and with the needs and expectations of the larger world.