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Marketing Analytics: Strategic Models And Metrics
by Stephan SorgerMarketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics.
Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign
by Leland Harden Bob HeymanWith marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbersshows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: * Predict, monitor, and measure the success of campaigns based in both traditional and Internet media * Align business and marketing goals * Concentrate on the right metrics rather than drowning in a sea of data * Turn data into actionable recommendations Providing case studies, techniques, and checklists, the book pays special attention tothe new generation of web tools, and reveals how any business can effectively use the data available to them; and take advantage of every marketing opportunity.
Marketing in a Nutshell 2
by Sheri BridgesBriefly covers the basic essentials of marketing that business students would read and understand easily regardless of their majors.
Marketing Management (Second Edition)
by Greg W. Marshall Mark W. JohnstonThis title effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business.
Marketing Theory (Second Edition)
by Michael Saren Michael J. BakerBuilding on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing.<P><P> Summary of key features: <P> - A marketing theory text written specifically for students<P> - Provides an introduction and overview of the role of theory in marketing<P> - Contributors are leading, well-established authorities in their fields<P> - Explains key concepts for students in a clear, readable and concise manner.<P> - Provides full, in-depth coverage of all topics, with recommended further readings<P>
Marketing (Third Edition)
by James L. BurrowMARKETING 3E is a revised edition that presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are presented as keys to students' success. Increased emphasis on careers is also included with the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, they also see marketing as a career choice.
Marketing Tourism Places (Routledge Library Editions: Tourism)
by Gregory Ashworth Brian GoodallTourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Marketing Yourself
by Dorene CilettiA portfolio is a collection of work samples that represent your abilities and accomplishments. It can be used to demonstrate your work readiness, show your eligibility for admission to a college or other organization, or showcase a special talent.
Marley Dias Gets It Done: And So Can You!
by Marley DiasMarley Dias, the powerhouse girl-wonder who started the #1000blackgirlbooks campaign, speaks to kids about her passion for making our world a better place, and how to make their dreams come true!Marley Dias, the powerhouse girl-wonder who started the #1000blackgirlbooks campaign, speaks to kids about her passion for making our world a better place, and how to make their dreams come true!In this accessible guide with an introduction by Academy Award-nominated filmmaker Ava DuVernay, Marley Dias explores activism, social justice, volunteerism, equity and inclusion, and using social media for good. Drawing from her experience, Marley shows kids how they can galvanize their strengths to make positive changes in their communities, while getting support from parents, teachers, and friends to turn dreams into reality. Focusing on the importance of literacy and diversity, Marley offers suggestions on book selection, and delivers hands-on strategies for becoming a lifelong reader.
Marriage, Gender and Refugee Migration: Spousal Relationships among Somali Muslims in the United Kingdom (Politics of Marriage and Gender: Global Issues in Local Contexts)
by Natasha CarverThis ethical and poetic ethnography analyses the upheavals to gender roles and marital relationships brought about by Somali refugee migration to the UK. Unmoored from the socio-cultural norms that made them men and women, being a refugee is described as making "everything" feel "different, mixed up, upside down." Marriage, Gender and Refugee Migration details how Somali gendered identities are contested, negotiated, and (re)produced within a framework of religious and politico-national discourses, finding that the most significant catalysts for challenging and changing harmful gender practices are a combination of the welfare system and Islamic praxis. Described as “an important and urgent monograph," this book will be a key text relevant to scholars of migration, transnational families, personal life, and gender. Written in a beautiful and accessible style, the book voices the participants with respect and compassion, and is also recommended for scholars of qualitative social research methods.
Marriages and Families: Changes, Choices and Constraints
by Nijole BenokraitisMarriages and Families: Changes, Choices, and Constraints, 8/e offers students a comprehensive introduction to many issues facing families in the twenty-first century. The author explores contemporary changes in families and their structure, impacts on the choices available to family members, and constraints that often limit our choices. This approach will help readers better understand the families in which they were raised and are forming themselves. With the most up-to-date material and emerging issues on family behavior, students will be able to make better decisions in their everyday lives.
Marriages and Families: Intimacy, Diversity, and Strengths
by John Defrain Linda Skogrand David H. OlsonSince the first edition in 1994, Marriages and Families: Intimacy, Diversity, and Strengths has helped thousands of college students learn how to create and maintain enduring intimate relationships. Three distinctive themes of intimacy, marital and family strengths, and diversity are woven throughout the text, with the goal of integrating research, theory, and practical ideas to promote healthy and productive relationships.
Marriages, Families, and Relationships: Making Choices in a Diverse Society
by Mary Ann Lamanna Agnes Riedmann Susan D. StewartThis best-selling text on marriages, families, and relationships combines an authoritative, yet applied approach with a theme that is especially relevant today: making choices in a diverse society. A balance of various theoretical perspectives along with many examples helps readers understand how people are influenced by the society around them, how social conditions change in ways that affect family life, the interplay between families and the larger society, and the family-related choices that individuals make throughout adulthood. Readers gain insightful perspectives on the diversity of our modern society, including different ethnic traditions and family forms, and are encouraged to question assumptions and reconcile conflicting ideas and values as they make informed choices in their own lives.
Married Men (A Man's World Series #2)
by Carl Weber"Full of flavor, wit, and drama." --QBRStep into the world of four married men whose vows didn't guarantee them a "happily ever after". . .Kyle runs a booming business, but his main job is hiding his wife from the sistahs who would skin him alive for marrying a woman like her. . .. Easy-going Allen can please his bossy Mama and his gold-digging fiancée--just not at the same time. . .. Big-hearted Wil's got a wife with a mouth so big she should consider a career in broadcasting. . ..And smooth and sexy Jay's "the man"--not only for his wife, but for all the other ladies he can't resist.But these lifelong friends find their lives turned upside-down when each one is shown the door by his furious woman. The result is a rowdy romp through no-tell motels, divorce court, and jail. And as they fend off strippers, trippers, psycho ex-football players, and worse, they know there's one thing they can always count on. . .each other.Praise For The Novels Of Carl Weber"A fast-paced mix of scandal, jealousy and wickedness." --Publishers Weekly on Player Haters"Compelling."--Booklist on Baby Momma Drama
Martin Buber: The Life of Dialogue (Martin Buber)
by Maurice S. FriedmanMartin Buber: The Life of Dialogue, the first study in any language to provide a complete overview of Buber's thought, remains the definitive guide to the full range of his work and the starting point for all modern Buber scholarship. Maurice S. Friedman reveals the implications of Buber's thought for theory of knowledge, education, philosophy, myth, history and Judaic and Christian belief.This fully revised and expanded fourth edition includes a new preface by the author, an expanded bibliography incorporating new Buber scholarship, and two new appendices in the form of essays on Buber's influence on Emmanuel Levinas and Mikhail Bakhtin.
Martin Luther
by Martin MartyThis new series examines the lives of people who have had a major impact on the history or current practice of religion. Individuals profiled include clergy of diverse faiths as well as lay people who have had a profound intellectual influence on religious and philosophical thought. When Martin Luther nailed his Ninety-five Theses demanding Church reforms to the church door at Wittenberg in 1517, he had no idea he was starting a revolution. His ideas, however, took hold of Europe and helped split the Catholic Church into the many Christian denominations that exist around the world today.
Marvel Monsters: Creatures Of The Marvel Universe Explored
by Kelly KnoxAll Super Heroes need a monster to fight, or a monstrous sidekick to help them. Some are even monsters themselves. This comprehensive field guide to Marvel flora, fauna, and beasts great and small shows off claws, teeth, tails, and wings in sumptuous, never-seen-before detail. From tyrannosaurus rexes from alternative worlds and genetically modified deinonychuses from the future to purple cat-sized dragons and swamp monsters, the Marvel multiverse is brimming with creatures both heroic and villainous. Explore swamps and the Savage Lands and more. Discover aerial beasts, artificially created creatures, and even monster team-ups. This anthology is a beautifully curated guide to the best and the worst and ensures you will never get Fin Fang Foom and Tim Boom Ba mixed up again! © 2021 MARVEL
MARVEL's Avengers: Titan Consumed
by Barry LygaIn Avengers: Infinity War, a threat emerged from the cosmos--Thanos, a ruthless warlord who plans to collect all six Infinity Stones. Joined by his formidable allies, he will be near-unstoppable at achieving his goal. The Avengers, the Guardians of the Galaxy, Doctor Strange and Spider-Man must join forces and fight side by side to stop Thanos while the fate of the Earth and the universe lays in the balance.In this new original novel by bestselling author Barry Lyga, learn the origins of the most feared force in the universe, and see how Thanos became the Titan consumed by his quest for power. ©2018 MARVEL.
Marx and Marxism (Key Sociologists)
by Peter WorsleyKarl Marx probably had more influence on the political course of the last century than any other social thinker. There are many different kinds of Marxism, and the Twentieth Century saw two huge Marxist states in total opposition to one another. In the West, Marxism has never presented a revolutionary threat to the established order, though it has taken root as the major theoretical critique of capitalist society in intellectual circles, and new interpretations of Marx's thought appear each year.Peter Worsley discusses all these major varieties of Marxism, distinguishing between those ideas which remain valid, those which are contestable, and those which should now be discarded. Rather than treating Marxism purely as a philosophy in the abstract, he concentrates upon the uses to which Marxism has been put and emphasises the connections between the theoretical debates and political struggles in the real world.
Marxism 1844-1990: Origins, Betrayal, Rebirth (Revolutionary Thought and Radical Movements)
by Roger S. GottliebFirst Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
Marxism Beyond Marxism
by Saree Makdisi Cesare Casarino Rebecca E. KarlThese essays critically rethink Marxism in the light of the disintegration of communist regimes Eastern Europe and the Soviet Union. Containing essays from a group of internationally distinguished writers and intellectuals, this collection addresses Marxism as a cultural-political problematic. Contending that Marxism is deeply embedded in specific cultural practices, the contributors illuminate Marxism's contribution to discussions of labour in post-industrial capitalism, to controversies surrounding compulsory heterosexuality and queer theory, and to debates about the institutionalization and academicization of the "New" Left. In examining Marxism's relationship to cultural practices, the contributors make a case for Marxism's continued relevance. By combining a diversity of perspectives, these essays demonstrate that Marxism addresses urgent needs that are often forsaken by other political and ideological practices. They show how - now more than ever - Marxism's reaffirmation can serve as a sophisticated and cunning response to the latest global developments - and travesties.
Marxist Theories of Imperialism: A Critical Survey
by Tony BrewerThe last two hundred years have seen a massive increase in the size of the world economy and equally massive inequalities of wealth and power between different parts of the world. They have also witnessed the rise to dominance of the capitalist mode of production. Marxists, from Marx himself through to present day thinkers, have argued that these changes are profoundly interconnected. This book offers a unique account of Marxist theories of Imperialism. It has been fully updated and expanded to cover all the developments since its initial publication and will be essential reading for any student of Marxism.
Mary Berry's Family Sunday Lunches
by Mary BerryMary Berry's latest book celebrates the Sunday lunch. With over 150 delicious new recipes, the queen of home cooking shows you how to roast the perfect joint, bake the most scrumptious pudding and prepare a long lunch in all seasons. From slow-cooked casseroles to light summer salads, Mary Berry's tried and tested recipes are classics you can trust. She includes all the traditional Sunday lunch recipes, including how to make the perfect Yorkshire pudding, and brings the Sunday lunch up to date with fun and new ways to delight and feed family and friends. Beautifully packaged with mouth-watering photos, this is a must for food lovers and Mary Berry fans.
Mary King: The Autobiography
by Mary KingA no-holds-barred story of what it takes to reach the top, and stay there, in the world's most dangerous sport - three day eventing.At the age of forty-seven Mary King won a Team Bronze at the Beijing Olympics. In the two 'Cavaliers' - 'Call Again Cavalier' and 'Imperial Cavalier' - she has two of the very best event horses in the world. Mary King's success in the world of eventing (now officially classed as the most dangerous sport in the world) has been hard won. She does not come from a privileged background - her father a verger and a long-term invalid so money was very tight. Her first pony was the ancient 'cast off' from the local vicar's children - and success with this pony gave her an iron will to succeed. And succeeded she has. To support herself in the early days she had a variety of unglamorous jobs (this included butcher delivery rounds and cleaning out toilets in the local campsite). Her talent was apparent from very early on and she first competed at Badminton in 1985, had her first win there on King William in 1992 and her second on Star Appeal in 2000. Just when everything seemed to be going well she suffered a terrible fall in 2001 and broke her neck but she was back competing at the very top level the following year.Fully updated for the paperback with the 2010 season, including Team GB's gold medal-winning performance at the World Equestrian Games, this is a fascinating account from inside the world's most dangerous sport.
Mary of Cosmos
by Jeffrey Aaron MillerThe epic conclusion to the story that began with Mary of the Aether and continued with Mary of Shadows and Mary of Starlight. One enemy remains, a creature more devious, cunning and cruel than any Devourer. Mary the Lightbearer will face this enemy in a last world-shattering battle that will change the fate of universes. But it is a battle like no other against an evil force greater than anything Mary has ever known. The truth about many things will be revealed, and no one will ever be the same.