- Table View
- List View
Principles of General Chemistry (Second Edition)
by Martin S. SilberbergSilberberg’s Principles of General Chemistry offers students the same authoritative topic coverage as its parent text, Chemistry: The Molecular Nature of Matter and Change. The Principles text allows for succinct coverage of content with minimal emphasis on pedagogic learning aids. This more straightforward approach to learning appeals to today’s efficiency-minded, value-conscious instructors and students without sacrificing depth, clarity, or rigor.
Principles of Genetics (Sixth Edition)
by D. Peter Snustad Michael J. SimmonsSnustad's 6th edition of Principles of Genetics offers many new and advanced features including boxed sections with the latest advances in Genetics, a streamlined roster of topics, a more reader-friendly layout, and new problem-solving supplements. Furthermore, this new edition includes more problem solving within each chapter through the Test Your Problem Solving Skills feature and a Solve It icon to prompt readers to go online to WileyPlus for animated tutorials. A new one-column design better showcases important pieces of art and avoids the "overwhelmed" reaction readers have to the crowded layouts found in many other texts. Boxed sections reduce in size to help maintain the flow of the text and the Focus On boxes are revised to include the most current developments in genetics as well as most relevant topics.
Principles of Geoarchaeology: A North American Perspective
by Michael R. WatersPresents the basics of geoarchaeology, through application of field techniques to a study of the late Quaternary of America. Alluvial, terrestrial and coastal environments are considered, as well as post burial physical disturbances of archaeological sites.
Principles of Group Solidarity
by Michael HechterSocial scientists have long recognized that solidarity is essential for such phenomena as social order, class, and ethnic consciousness, and the provision of collective goods. In presenting a new general theory of group solidarity, Michael Hechter here contends that it is indeed possible to build a theory of solidarity based on the action of rational individuals and in doing so he goes beyond the timeworn disciplinary boundaries separating the various social sciences.
Principles of Human Anatomy
by Gerard J. Tortora Mark T. NielsenA market-leading text through its many editions, the 13th edition of Principles of Human Anatomy continues to successfully blend visual and textual elements to illuminate the complexities of human anatomy. Written for the 1-term human anatomy course, the 13th edition raises the standard for excellence in this discipline with its enhanced illustration program, refined narrative, and the integrated design of dynamic resources like Real Anatomy 2. 0 into the curriculum.
The Principles of Learning and Behavior
by Michael DomjanThe book covers habituation, classical conditioning, instrumental conditioning, stimulus control, aversive control, and their applications to the study of cognition and to the alleviation of behavior problems. Biological constraints on learning are integrated throughout the text, as are applications boxes that relate animal research to human learning and behavior. The book closely reflects the field of research it represents in terms of topics covered, theories discussed, and experimental paradigms described
The Principles of Learning and Behavior
by James W. GrauThis learning and behavior textbook provides a comprehensive introduction to the elementary forms of learning that have been the focus of research for much of the 20th century.
Principles of Life
by David M. Hillis H. Craig Heller David Sadava Mary V. PricePrinciples of Life is intended for an active learning approach to understanding the fundamental concepts of biology and serves as a textbook for instructors who are changing the way they teach biology to college undergraduates. Each chapter of Principles of Life is organized into a series of concepts that are important for mastering introductory biology.
Principles of Macroeconomics
by Edwin MansfieldStudents will appreciate the accompanying Study Guide, prepared by Professor Mansfield himself. It contains Chapter Profiles, behavioral Objectives, Case Studies, Objective Questions, Discussion Questions, and Problems for each chapter in the textbook. A separate Computerized Study Guide with approximately 200 review questions and diagrams is also available.
Principles of Macroeconomics
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish a new, first edition re-launch of Tim Tregarthen's wonderful principles of macroeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him. In 1996, he published the first edition of his principles of microeconomics textbook to great acclaim, and it became widely used in colleges around the country. That same year, MS made him wheelchair-bound. The disease forced his retirement from teaching at the University of Colorado at Colorado Springs in 1998. He lost the use of his arms in 2001 and has been quadriplegic ever since. Tim never let his disease get him down. In fact, he turned back to his love of writing and teaching for inspiration. He obtained a voice-activated computer, recruited a co-author, Libby Rittenberg of Colorado College, and turned his attention to revising his principles of economics book. Today we are excited to introduce Libby Rittenberg and Timothy Tregarthen's Principles of Macroeconomics. The authors teach economics as the study of "choice " by providing students with an accessible, straightforward overview of economics. This text combines the clarity and writing of Tregarthen's seminal periodical "The Margin" with great teaching insights. Rittenberg and Tregarthen help students to understand how real individuals actually work with economics. In this new book, the authors illustrate the practicality and relevance of economics with a variety of new illustrations and insights. The authors take a three-pronged approach to every concept: (1) the concept is covered with a "Heads Up" to ward off confusion, (2) a "You Try It" section makes sure students are staying on top of the concept and (3) a "Case and Point" section that uses a real-world application to harness the concept in reality. For one example of how this plays out in the text see "Chapter 3, Section 2 on Supply".here This book is intended for a one-semester course in Macroeconomics taught out the social sciences or business school.
Principles of Macroeconomics 6th Edition
by N. Gregory MankiwPRINCIPLES OF MACROECONOMICS, Sixth Edition, became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula that was quickly imitated, but has yet to be matched. The sixth edition features a strong revision of content in all twenty-three chapters. Dozens of new applications emphasize the real-world relevance of economics for today's students through interesting news articles, realistic case studies, and engaging problems.
Principles of Macroeconomics, Aplia Edition (6th Edition)
by N. Gregory MankiwThis book "Principles of Macroeconomics, Aplia Edition" contains nine parts covering topics on: The Real Economy in the Long Run, Money and Prices in the Long Run, The Macroeconomics of Open Economies, Short Run Economic Fluctuations, and Final Thoughts.
Principles of Macroeconomics (Eleventh Edition)
by Karl E. Case Ray C. Fair Sharon OsterCollege economics textbook.
Principles Of Macroeconomics (Sixth Edition)
by Robert H. Frank Ben S. Bernanke Kate L. Antonovics Ori HeffetzProfessor Antonovics received her B.A. from Brown University in 1993 and her Ph.D. in economics from the University of Wisconsin in 2000. Shortly thereafter, she joined the faculty in the Economics Department at the University of California, San Diego, where she has been ever since.
Principles of Management
by Mason Carpenter Talya Bauer Berrin ErdoganPrinciples of Management by Carpenter, Bauer and Erdogan teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership. Strategic: All business school teachings have some orientation toward performance and strategy and are concerned with making choices that lead to high performance. Principles of Management will frame performance using the notion of the triple bottom-line the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line is financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance. The Entrepreneurial Manager: While the General Management course at Harvard Business School was historically one of its most popular and impactful courses (pioneered in the 1960s by Joe Bower), recent Harvard MBAs did not see themselves as general managers. This course was relabeled 'The Entrepreneurial Manager' in 2006, and has regained its title as one of the most popular courses. This reflects and underlying and growing trend that students, including the undergraduates this book targets, can see themselves as entrepreneurs and active change agents, but not just as managers. By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management that students can relate to. At the same time, this perspective is as relevant to existing for-profit organizations (in the form intrapreneurship) as it is to not-for-profits and new entrepreneurial ventures. Active Leadership: Starting with the opening chapter, Principles of Management show students how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Students are increasingly active as leaders at an early age, and are sometimes painfully aware of the leadership failings they see in public and private organizations. It is the leader and leadership that combine the principles of management (the artist's palette, tools, and techniques) to create the art of management. Cases: Mason provides brief cases in his Instructors Manual for those who take a case approach to the course or who wish to incorporate cases. This book's modular format easily maps to a POLC course organization (Planning, Organizing, Leading, and Controlling, attributed to Henri Fayol (1949, General and industrial management. London. Pitman Publishing company), and suits the needs of most undergraduate or graduate course in Principles of Management.
Principles of Marketing 2.0
by Mary Anne Raymond Jeff TannerPrinciples of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic - This textbook employs the term "offering" instead of the more traditional First "P" -- product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability; Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the triple bottom line of financial, social, and environment performance. Ethics and social responsibility; Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage -- Tanner, Raymond and Schuster deliberately entitled Chapter 1; What is Marketing?; Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics -- Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ;well, what this marketing strategy really worth it?; And what is the marketing ROI?; And finally, what is this customer or set of customers worth to us over their lifetime? Principles of Marketing Version 2.0 brings new and updated coverage of new developments in the influence of social media to empower consumers, as well as marketing's use of social media, such as sentiment analysis, mobile marketing, and customer service and complaint tracking, as a communications and promotion channel, just a name a few. Version 2.0 also has an overall increased number of examples, as well as, new discussion questions in every chapter (resulting in at least 10 per chapter). In addition, the textbook's key terms, and repeated concepts have been strategically arranged to make customizing this book with Flat World's MIYO platform even easier.
Principles of Marketing (Sixteenth Edition)
by Philip Kotler Gary ArmstrongPrinciples of Marketing Is the most-trusted source for teaching and learning basic marketing concepts and practices. More than ever, the sixteenth edition introduces new marketing students to the fascinating world of modern marketing in an innovative, complete, and authoritative yet fresh, practical, and enjoyable way. In this sixteenth edition, we've once again added substantial new content and poured over every page, table, figure, fact, and example in order to keep this the best text from which to learn about and teach marketing. Enhanced by MyMarketingLab, our online homework and personalized study tool, the sixteenth edition of Principles of Marketing remains the world standard in introductory marketing education.
Principles Of Microeconomics
by Robert H. Frank Ben BernankeA book that encourages students become "economic naturalists," people who employ basic economic principles to understand and explain what they observe in the world around them.
Principles of Microeconomics 2.0
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish Version 2.0 (an orginal re-launch) of Tim Tregarthen's wonderful principles of microeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him.
Principles of Microeconomics (2nd Edition)
by Timothy TaylorA textbook that is rooted to help students perform well in introductory economics and acquire the basic tools to deal with economics.
Principles of Operations Management (Eighth Edition)
by Jay Heizer Barry RenderThis book presents a state-of-the- art view of the activities of the operations function. This book will also help you understand how OM affects society and your life.
Principles Of Psychology
by S. Marc BreedloveOrganized around four well-established core principles, Principles of Psychology provides students with a framework to understand the science of behavior. Written in a conversational style, the text is organized around the following four well-established principles that serve as touchstones for the field of psychology: --The mind is a process at work in a physical machine, the brain. --We are consciously aware of only a fraction of our mental activity. --We constantly modify our behavior, beliefs, and attitudes according to what we perceive about the people around us. --Experience physically alters the structure and function of the brain. With these four principles as a framework for the text, Principles of Psychology emphasizes that psychology is a science through discussion of relevant big-picture and proven concepts and cutting-edge research-based investigations that examine behavioral, psychological, and neuroscience experiments. By presenting data and facts from other scientific disciplines, as well as real-world vignettes and stories, Marc Breedlove teaches the reader how to think critically and scientifically about the underlying mechanisms of behavior. In-Text Features --Vignette: Each chapter begins with a story, an instance when behavior has a big impact on someone's life. The chapter returns to the vignette several times as we cover findings that relate to that particular case. --Researchers at Work: In every chapter, important discoveries are explained and illustrated to highlight the process of experimentation and hypothesis testing. Over the course of the book, the progression of experiments provides an increasingly sharper picture of the factors shaping behavior. --Skeptic at Large: Intended to sharpen the student's critical thinking skills, these boxes explore a widespread misconception and demonstrate how scientific research disproves it. The exploration of scientific experimentation also reinforces the Researchers at Work feature. --Psychology in Everyday Life: These are topics where knowledge of psychology might be applicable to everyday life, such as whether people with schizophrenia are violent, the importance of "blind" auditions for musicians, how to stop smoking, or how conditioned taste aversion might cause you to stop eating sushi when you used to love it. --The Cutting Edge: Just prior to the end of every chapter, this feature explores an exciting report of current research. Showing students these vibrant and bold experiments will emphasize that psychology research remains alive and well. --Think Like a Psychologist: Principles in Action: To close each chapter, each principle is related back to the vignette to show the student that when they observe an interesting behavior they can recall and apply the four principles. If they can do this, they will indeed be thinking like a psychologist.
Principles of Sedimentology and Stratigraphy (Fifth Edition)
by Sam BoggsThis concise treatment of the fundamental principles of sedimentology and stratigraphy highlights the important physical, chemical, biological, and stratigraphic characteristics of sedimentary rocks. It emphasizes the ways in which the study of sedimentary rocks is used to interpret depositional environments, changes in ancient sea level, and other intriguing aspects of Earth's history.
Principles of Taxation for Business and Investment Planning (2017 Edition)
by Shelley Rhoades-Catanach Sally M. JonesPrinciples of Taxation for Business and Investment Planning focuses on the role taxes play in business and investment decision, presenting the general roles of taxation and discussing its implications for all tax-paying entities before delving into a specific exception. The benefit of this approach is a strong grasp of the fundamental principles informing taxation rules. This helps students comprehend the framework of the tax system, making future changes to the tax code easier to understand-no matter how many there are. Unlike traditional introductory texts, Principles of Taxation for Business and Investment Planning downplays the technical detail that makes the study of taxation such a nightmare for business students. This text attempts to convince students that an understanding of taxation is not only relevant but critical to their success in the business world. Don't just teach your students the tax code; teach them how the tax code affects business decision making with the 2017 edition!
Print Reading for Construction: Residential and Commercial: Write-in Text With 140 Large Prints
by Walter C. Brown Daniel P. DorfmuellerPrint Reading for Construction provides a practical way to learn and master the skill of print reading for construction. It is a combination text-workbook that teaches the interpretation and visualization of residential and commercial construction prints. The text starts with the basics and progresses to advanced topics. The content is ideal for career and technical students, apprentices, and building trades workers in addition to being suitable for self‑study.