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The eighth edition of Shimp's market-leading Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field.
Aeschylus I: Oresteia: Agamemnon, The Libation Bearers, The Eumenides (The Complete Greek Tragedies #1)by Aeschylus David Grene Richmond Lattimore
"These authoritative translations consign all other complete collections to the wastebasket."--Robert Brustein, The New Republic. "This is it. No qualifications. Go out and buy it everybody."--Kenneth Rexroth, The Nation. "The translations deliberately avoid the highly wrought and affectedly poetic; their idiom is contemporary.... They have life and speed and suppleness of phrase."--Times Education Supplement. "These translations belong to our time. A keen poetic sensibility repeatedly quickens them; and without this inner fire the most academically flawless rendering is dead."--Warren D. Anderson, American Oxonian. "The critical commentaries and the versions themselves... are fresh, unpretentious, above all, functional."--Commonwealth. "Grene is one of the great translators."--Conor Cruise O'Brien, London Sunday Times. "Richmond Lattimore is that rara avis in our age, the classical scholar who is at the same time an accomplished poet."--Dudley Fitts, New York Times Book Review.
Focusing primarily on the work of Samuel Beckett, Toni Morrison, Wole Soyinka, and J. M. Coetzee, Ato Quayson launches a thoroughly cross-cultural, interdisciplinary study of the representation of physical disability. Quayson suggests that the subliminal unease and moral panic invoked by the disabled is refracted within the structures of literature and literary discourse itself, a crisis he terms "aesthetic nervousness." The disabled reminds the able-bodied that the body is provisional and temporary and that normality is wrapped up in certain social frameworks. Quayson expands his argument by turning to Greek and Yoruba writings, African American and postcolonial literature, depictions of deformed characters in early modern England and the plays of Shakespeare, and children's films, among other texts. He looks at how disability affects interpersonal relationships and forces the character and the reader to take an ethical standpoint, much like representations of violence, pain, and the sacred. The disabled are also used to represent social suffering, inadvertently obscuring their true hardships.
Updated to reflect advances in a changing political arena of Obama's administration, this revision shows students how to develop political action skills and to take advantage of the opportunity of change. This practical, step-by-step guide focuses on advocacy as the central mission of social work practice. New material and 17 new personal scenarios involving social workers who have made a difference-senators, representatives, and officials in the political arena-serve to inspire students. Revised chapters show how social work skills can be most effective, whether by impacting the political arena as a social worker or running for office.
From its origins in early 18th century slave communities to the end of the 20th century, African-American art has made a vital contribution to the art of the United States. This book provides a major reassessment of the subject, setting the art in the context of the African-American experience.
'African American Lives, American History' uses a biographical approach to present African Americans as active and thoughtful agents in the construction of their lives and communities. Each chapter opens with a vignette focusing on an individual involved in a dramatic moment or event. Personal stories are told throughout the narrative.
In this classic work, Alasdair MacIntyre examines the historical and conceptual roots of the idea of virtue, diagnoses the reasons for its absence in personal and public life, and offers a tentative proposal for its recovery.
Governments, health professionals, patients, research institutions, and research subjects look to bioethicists for guidance in making important decisions about medical treatment and research.
`Ageing in Society brings forth exciting new questions, fresh perspectives, and a necessary critical approach to key issues - this is indeed an authoritative introduction. The authors not only have made significant contributions to gerontology, but offer the reader considerations for what could be, not just what is, the design of old age in society. The book will inform students in ways that so many texts in the area, satisfied with comfortable bromides, do not' - Jaber Gubrium, Editor of Journal of Aging Studies, University of Missouri-Columbia `This completely revised Third Edition of Ageing in Society presents one of the most comprehensive pictures of ageing today. Emphasising the dual processes of ageing societies and the experience of ageing, the book offers the reader - student or researcher alike - cogent discussions of the most up to date perspectives and evidence available. The contributors are all leading experts in their fields - comprising a range of important disciplines as they apply to ageing. Ageing in Society is a cutting edge text on one of the most important subjects facing the modern world - a must for all students of ageing' - Mike Bury, Emeritus Professor of Sociology, University of London `The Third Edition of the comprehensive textbook Ageing in Society extends its scope to include continental Europe, allowing broader as well as deeper insights into recent trends in gerontology. Gerontologists and practitioners are urged not to stop reading before they have reached the insightful last chapter "Ageing into the future"!' - Professor Dorly Deeg, Editor-in-Chief European Journal of Ageing The Third Edition of this popular and widely-used text provides a comprehensive introduction to the study of ageing, exploring the key theories, concepts and methods which the behavioural and social sciences contribute to the subject. Thoroughly revised and updated, Ageing in Society reflects new trends in gerontology, incorporating recent developments in theory and research as well as major international and interdisciplinary perspectives. A new chapter on cognitive ageing has been added and key themes, such as social protection, retirement, health and illness, and cultural images of old age are also critically examined. Ageing in Society was developed by the British Society of Gerontology to fulfil the need for an authoritative introduction to social gerontology. As such, it is an ideal resource for students and lecturers in the social and behavioural sciences, as well as for students and practitioners in health and social care.
Jill Quadagno's groundbreaking text Aging and the Life Course examines the relationship between quality of life in old age and its experiential catalysts. Throughout the text an emphasis is placed on the intersectionality of race, class, gender, and culture, and how these classifications affect quality of life. Students will come away with a broad background for understanding crucial and current policy debates.
Presents Social Gerontology from Multiple Perspectives Aging Matters illuminates cultural, biological, physiological, emotional, cognitive, economic, and social aspects of aging. A useful guide to a range of disciplines, this title helps readers of all educational backgrounds understand the dynamic interactions between older people and their environments.
Agribusiness Management and Entrepreneurship is intended to fill the need for a basic textbook covering the planning, organizing, and managing of an operation; as well as provide a comprehensive source for those who wish to consider a business from the ownership point of view, specifically as it relates to the vast area of agribusiness.
An introductory text for broadcast newswriting, with numerous exercises and examples illustrating broadcast news style. Defines and explains standard industry formats, rules, and procedures, and covers fact checking, ethics, script formats, shifting from print to broadcast, writing leads, interviews, aspects of TV writing, and copyediting and producing. Includes chapter glossaries. This second edition discusses technology advances such as wire capture and producing from CRTs. Lacks a bibliography. Annotation c. by Book News, Inc., Portland, Or.
Alain L. Locke (1886-1954), in his famous 1925 anthology "The New Negro", declared that "the pulse of the Negro world has begun to beat in Harlem". Often called the father of the Harlem Renaissance, Locke had his finger directly on that pulse, promoting, influencing, and sparring. Leonard Harris and Charles Molesworth trace Locke's story through his Philadelphia upbringing, his undergraduate years at Harvard and his tenure as the first African American Rhodes Scholar. The heart of their narrative illuminates Locke's heady years in 1920s New York City and his forty-year career at Howard University, where he helped spearhead the adult education movement of the 1930s and wrote on topics ranging from the philosophy of value to the theory of democracy. Harris and Molesworth show that throughout this illustrious career -- despite a formal manner that many observers interpreted as elitist or distant -- Locke remained a warm and effective teacher and mentor, as well as a fierce champion of literature and art as means of breaking down barriers between communities. The multifaceted portrait that emerges from this engaging account effectively reclaims Locke's rightful place in the pantheon of America's most important minds.
The unifying theme of this text is the development of the skills necessary for solving equations and inequalities, followed by the application of those skills to solving applied problems. Every section ending in the text begins with six simple writing exercises. These exercises are designed to get students to review the definitions and rules of the section before doing more traditional exercises.
Algebra, in this book, is presented with utmost fun and thought-provoking applications, making it an interesting, friendly and engaging book for students.
This book offers a fresh approach to algebra that focuses on teaching readers how to truly understand the principles, rather than viewing them merely as tools for other forms of mathematics. It relies on a storyline to form the backbone of the chapters and make the material more engaging. Conceptual exercise sets are included to show how the information is applied in the real world. Using symbolic notation as a framework, business professionals will come away with a vastly improved skill set.
The book provides CS1 users with a meaningful and motivating introduction to object-oriented programming. The author introduces key object-oriented topics using Alice 2.0, then circles back to the same concepts in Java. Alice was developed to help teach introductory programming techniques in a less syntax-intensive environment, and addresses some of the barriers that currently prevent many users from successfully learning to program.
Along These Lines: Writing Paragraphs and Essays With Writing From Reading Strategies (Seventh Edition)by John Sheridan Biays Carol Wershoven
Clear, effective writing is an increasingly important skill in today's world. With its intensive coverage of the writing process, Along These Lines: Writing Paragraphs and Essays, Seventh Edition helps developing writers acquire and improve on these skills--and in the process, become more effective learners. Biays and Wershoven guide students step by step through the writing process with in-depth instruction on grammar, paragraph construction, and short essays. Each chapter offers numerous individual and collaborative exercises along with contextualized practical writing applications such as workplace writing, classroom-centered and academic material. Self-contained chapters provide a flexible framework that can accommodate myriad learning styles and instructional preferences. Encouraging critical thinking and personal engagement, the authors provide invaluable resources, interactive exercises, and continual reinforcement of the writing process to give writers a solid foundation for future success.
America has sold more than 1. 8 million copies over the past eight editions because it's a book that students enjoy reading. Effective storytelling, colorful anecdotes, and biographical sketches make the narrative absorbing and the material more memorable.
The leading narrative history that students love to read, now made more relevant and accessible.With more than two million copies sold, America remains the leading narrative history survey text because it's a book that students enjoy reading. The Tenth Edition is both more relevant, offering increased attention to the culture of everyday life, and more accessible, featuring a reduced number of chapters and a streamlined narrative throughout.
Albanese (emerita, comparative religions, U. of California--Santa Barbara) introduces students to the variety of religions in the US, and to the theories and practices of studying religion. She considerably shortened and revised the 2007 fourth edition to account for changes in classes and students, and for this fifth takes account of changes in the religious landscape since then--including findings from the 2010 census. She covers the original cast, new-made in America, patterns of expansion and contraction, and American religion and American identity. Among specific topics are tradition and change among Native Americans, the presence of Roman Catholicism, the protestant churches and the mission mind, African American religion and nationhood, 19th-century new religions, Eastern peoples and Eastern religions, and many centers meeting.
Professor LaFeber explains the course of the Cold War as it moved from periods of intense crisis and confrontation to times of relative stability.
Using extensive materials from both published and private sources, this concise text focuses on United States-Soviet diplomacy to explain the causes and consequences of the Cold War. It explores how the Cold War was shaped by domestic events in both the U. S. and the Soviet Union and presents a variety of other points of view on the conflict--Chinese, Latin American, European, and Vietnamese. The text includes both engaging anecdotes and quotes from primary sources to support key points and exemplify policies, and recent scholarship and materials from openings of the U. S. , Soviet, and Chinese archives.
The first volume of a two-volume survey of American Architecture, this book covers architectural developments from Jamestown to the Civil War.
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