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Launch! Advertising and Promotion in Real Time
by Michael Solomon Lisa Duke Cornell Amit NizanLaunch! is written for advertising and promotions courses taught to students in the business school and journalism & mass communication students. This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice. They get a flavor for the exciting field of advertising. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market.
Law Enforcement in the United States
by James A. Conser Rebecca Paynich Terry E. GingerichThis book is an ideal introduction to law enforcement and goes beyond discussions of local policing to examine how forces like technology, privatization, and the threat of terrorism are affecting law enforcement on local, state, and national levels. Readers will learn how these diverse and unpredictable forces are shaping the future of law enforcement in the United States, and will come away with the ability to think critically about law enforcement issues. New Material added to the revised and updated Third Edition:-"Stay Current" boxes throughout the text offer references and key search terms for further internet research-Updated figures, tables, charts and other statistical and descriptive information-A New chapter on socialization, advancement, and professionalism, including ethics and misconduct-A New chapter with emphasis on law enforcement's role in national security, homeland security, and protecting private assets-A separate chapter on "Policing Strategies, Tactics, and Daily Operations"-An expanded and updated chapter on management issues-Updated and expanded appendices
Law and Crime (Key Approaches to Criminology)
by Tony Ward Gerry JohnstoneWhat is the definition of ′crime′? Law and Crime helps the criminologist to understand how the law constructs crime and how one might engage in critical analysis of such legal constructions. It uses a thematic approach to comprehensively explore the relationship between criminal conduct, criminal justice and the law. The book introduces key topics in criminal law scholarship for criminologists, including: criminalization fault and criminal responsibility corporate liability the production of criminal guilt the nature of judicial punishment. Aimed at students with no prior knowledge of law, the book includes many useful features to enhance understanding, from chapter overviews and key terms to study questions and suggestions for further reading. The Key Approaches to Criminology series celebrates the removal of traditional barriers between disciplines and, specifically, reflects criminology’s interdisciplinary nature and focus. It brings together some of the leading scholars working at the intersections of criminology and related subjects. Each book in the series helps readers to make intellectual connections between criminology and other discourses, and to understand the importance of studying crime and criminal justice within the context of broader debates. The series is intended to have appeal across the entire range of undergraduate and postgraduate studies and beyond, comprising books which offer introductions to the fields as well as advancing ideas and knowledge in their subject areas.
Law and Ethics for the Health Professions (6th Edition)
by Karen Judson Carlene HarrisonLaw & Ethics for the Health Professions, sixth edition, provides an overview of the laws and ethics you should know to help you give competent, compassionate care to patients that is also within acceptable legal and ethical boundaries. The text can also serve as a guide to help you resolve the many legal and ethical questions you may reasonably expect to face as a student and, later, as a health care practitioner.
Law and People in Colonial America
by Peter Charles HofferAn essential, rigorous, and lively introduction to the beginnings of American law.How did American colonists transform British law into their own? What were the colonies' first legal institutions, and who served in them? And why did the early Americans develop a passion for litigation that continues to this day? In Law and People in Colonial America, Peter Charles Hoffer tells the story of early American law from its beginnings on the British mainland to its maturation during the crisis of the American Revolution. For the men and women of colonial America, Hoffer explains, law was a pervasive influence in everyday life. Because it was their law, the colonists continually adapted it to fit changing circumstances. They also developed a sense of legalism that influenced virtually all social, economic, and political relationships. This sense of intimacy with the law, Hoffer argues, assumed a transforming power in times of crisis. In the midst of a war for independence, American revolutionaries used their intimacy with the law to explain how their rebellion could be lawful, while legislators wrote republican constitutions that would endure for centuries.Today the role of law in American life is more pervasive than ever. And because our system of law involves a continuing dialogue between past and present, interpreting the meaning of precedent and of past legislation, the study of legal history is a vital part of every citizen's basic education. Taking advantage of rich new scholarship that goes beyond traditional approaches to view slavery as a fundamental cultural and social institution as well as an economic one, this second edition includes an extensive, entirely new chapter on colonial and revolutionary-era slave law. Law and People in Colonial America is a lively introduction to early American law. It makes for essential reading.
Laws, Theories, and Patterns in Ecology
by Walter K. DoddsIntroductory material describes how the practice of science in general, and ecology specifically, yields theories and laws. Dodds also discusses why such ideas are only useful if they have predictive ability, and delineates the scope of these generalizations and the constraints that limit their application.
Leadership in Leisure Services: Making a Difference (Third Edition)
by Debra J. JordanLeadership is a process and an experience that impacts all of us in our roles as leaders and as followers. This text presents leadership as a personal journey that takes conscious effort to undertake and develop. Leadership is one of the keystones of successful parks, recreation and leisure services agencies, organizations and programs. How we deal with people,how we interact with fellow staff supervisors, participants, and the general public all make an incredible statement about who we are and what our profession is about. This book is designed to help students of leadership begin, or renew, their personal journey toward leadership.
Leading Minds: An Anatomy Of Leadership
by Howard Gardner Emma LaskinPsychologist Howard Gardner, creator of the multiple intelligences framework and author of many books on the mind, explores the major facets of leadership from the perspective of psychology. In this work for general readers (first published in 1995), he presents a framework for understanding leadership and illustrates the framework with profiles of famous leaders such as anthropologist Margaret Mead, civil rights leader Martin Luther King, Jr. , Pope John XXIII, and Mahatma Gandhi. The book is illustrated with b&w historical photos of leaders. This edition contains a new preface by Gardner reviewing his reasons for writing the book, offering reflections on the past 15 years in leadership studies, and commenting on how leadership has changed in the era of "truthiness, twaddle, and Twitter. " Annotation ©2012 Book News, Inc. , Portland, OR (booknews. com)
Leading Representatives: The Agency of Leaders in the Politics of the U.S. House (Interpreting American Politics)
by Randall StrahanMany studies of Congress hold that congressional leaders are "agents" of their followers, ascertaining what legislators agree on and acting to advance those issues rather than stepping to the forefront to shape national policy or the institution they lead. Randall Strahan has long argued that this approach to understanding leadership is incomplete. Here he demonstrates why and explores the independent contributions leaders make in congressional politics.Leading Representatives is a study that draws on both historical and contemporary cases to show how leaders in the U.S. House have advanced changes inside Congress and in national policy. Exploring the tactics, tenure, and efficacy of the leadership of three of the most colorful and prominent Speakers of the House—Henry Clay, Thomas Reed, and Newt Gingrich—Strahan finds that these men, though separated in time and of differing thought and actions, were all leaders willing to take political risks to advance goals they cared about deeply. As a result, each acted independently of his followers to alter the political landscape. Strahan makes use of a wide range of resources, including the former representatives' papers and correspondence and interviews with Gingrich and his staffers, to demonstrate how these important leaders influenced policy and politics and where they ran aground.In expounding lessons Strahan has gleaned over two decades of studying U.S. legislative politics, Leading Representatives offers a new theoretical framework—the conditional agency perspective—that effectively links contextual perspectives as applied to congressional leadership with those emphasizing characteristics of individual leaders. This engagingly written book will be of interest to political scholars of all stripes as well as readers inclined to learn more about the history and inner workings of the House.
Leap Day (Little Brown Novels)
by Wendy MassSometimes Josie wonders what other people are thinking, and in this uniquely constructed novel, readers "leap" into the minds and viewpoints of Josie and everyone around her as she goes through her day. Josie learns that birthday surprises, play auditions, and the all-important initiation at the lake may be the things that define her today, but what defines her tomorrow and in the days to come are the people that touch her life at every moment. This fascinating and surprising novel, now in paperback, is full of everyday imaginations and truths in the life and future of one everygirl teenager.
Learners with Mild Disabilities: A Characteristics Approach (4th Edition)
by Eileen B. RaymondA critical look at four high-prevalence mild disabilities as seen from several unique perspectives: mild intellectual disabilities, learning disabilities, emotional/behavioral disorders, and ADHD. The text also considers the Autism Spectrum Disorders, such as HFA and Asperger's Syndrome, in addition to other mild conditions such as communication disorders. This text looks first at the concept of disability from conventional categorical perspectives, and then shifts to focusing on learners from the perspective of alternative, non-categorical frameworks. It describes students with disabilities and related conditions with respect to a variety of individual strengths and needs, considering their cognitive, perceptual, language, academic learning, and social/emotional characteristics. The reader is encouraged to apply these conceptual frameworks through the analysis of numerous vignettes and extended case studies that are drawn from the experiences of real children and teachers throughout the text. Using this non-categorical framework best prepares special educators for the complex job of providing effective services to the full and unique spectrum of students with mild disabilities.
Learning Disabilities and Related Disorders: Characteristics and Teaching Strategies
by Janet W. Lerner Frank KlineDesigned to help pre-service teachers and practicing professionals evaluate and aid students with disabilities, this comprehensive text is guided by three main principles: to aid in the assessment and evaluation of students with learning disabilities, to demonstrate Learning Disabled (LD) theory and its practical applications through the use of case studies, and to provide the most up-to-date information on recent developments and topics of debate in the field. The Tenth Edition continues to stress familiarity with state and national standards, specifically those from the Council for Exceptional Children (CEC).
Learning From the Octopus: How Secrets from Nature Can Help Us Fight Terrorist Attacks, Natural Disasters, and Disease
by Rafe SagarinDespite the billions of dollars we've poured into foreign wars, homeland security, and disaster response, we are fundamentally no better prepared for the next terrorist attack or unprecedented flood than we were in 2001. Our response to catastrophe remains unchanged: add another step to airport security, another meter to the levee wall. This approach has proved totally ineffective: reacting to past threats and trying to predict future risks will only waste resources in our increasingly unpredictable world. In Learning from the Octopus, ecologist and security expert Rafe Sagarin rethinks the seemingly intractable problem of security by drawing inspiration from a surprising source: nature. Biological organisms have been living--and thriving--on a risk-filled planet for billions of years. Remarkably, they have done it without planning, predicting, or trying to perfect their responses to complex threats. Rather, they simply adapt to solve the challenges they continually face. Military leaders, public health officials, and business professionals would all like to be more adaptable, but few have figured out how. Sagarinargues that we can learn from observing how nature is organized, how organisms learn, how they create partnerships, and how life continually diversifies on this unpredictable planet. As soon as we dip our toes into a cold Pacific tidepool and watch what we thought was a rock turn into an octopus, jetting away in a cloud of ink, we can begin to see the how human adaptability can mimic natural adaptation. The same mechanisms that enabled the octopus's escape also allow our immune system to ward off new infectious diseases, helped soldiers in Iraq to recognize the threat of IEDs, and aided Google in developing faster ways to detect flu outbreaks. While we will never be able to predict the next earthquake, terrorist attack, or market fluctuation, nature can guide us in developing security systems that are not purely reactive but proactive, holistic, and adaptable. From the tidepools of Monterey to the mountains of Kazakhstan, Sagarin takes us on an eye-opening tour of the security challenges we face, and shows us how we might learn to respond more effectively to the unknown threats lurking in our future.
Learning The Art of Helping: Building Blocks and Techniques (5th Edition)
by Mark E. YoungThis best-selling resource is a great refresher and hands-on resource for counselors new to their professions. It's packed with step-by-step guidance for developing the skills and techniques they need to effectively help their clients. It covers not just the basic building blocks in the profession, but also what the author calls the "megaskills" and common curative factors that lie behind the methods. The tone is conversational and the references are very useful.
Learning Veterinary Terminology (Second Edition)
by Douglas F. McbrideThis text is newly updated to reflect the latest terminology and features numerous new and revised pedagogical features that make it an excellent resource both in the classroom and for self-study. Brand-new additions include several new appendices, new anatomical drawings, and a more extensive index. Many sections have been completely rewritten for consistency and greater reader comprehension, and review sections now include more thought-provoking questions and multiple-choice tests.
Learning and Memory: From Brain to Behavior (Second Edition)
by Mark A. Gluck Eduardo Mercado Catherine E. MyersDevelopments in neuroscience have changed the field of learning and memory significantly in the last ten years. This comprehensive introduction to learning and memory covers behavioural processes, brain systems, and clinical perspectives.
Learning to Breathe: A Novel
by Janice Lynn MatherA 2019 YALSA Best Fiction for Young Adults Selection Amelia Bloomer List&’s 2019 Top Ten Recommended Feminist Books for Young Readers A Governor General&’s Literary Award Finalist A Junior Library Guild Selection A Sheila A. Egoff Children&’s Literature Prize Semifinalist A BC Book Prize Finalist &“A love letter to girls—bittersweet and full of hope.&” —Ibi Zoboi, author of National Book Award Finalist American Street &“This is a stellar debut.&” —Brandy Colbert, award-winning author of Little & Lion and Pointe &“A vibrant, essential story of healing, resilience, and finding one&’s family.&” —Stephanie Kuehn, author of William C. Morris Award winning Charm & Strange &“A raw, beautiful, unforgettable must-read.&” —Tiffany D. Jackson, author of Allegedly &“Poetic.&” —Angela Johnson, award-winning author of Heaven &“A powerful, poignant story about refusing to let the past dictate who you are or who you will become.&” —Kirkus Reviews &“This is a well-written, thought-provoking book that tackles difficult topics…a stirring debut.&” —School Library Journal (starred review) Sixteen-year-old Indy struggles to conceal her pregnancy while searching for a place to belong in this stunning debut novel that&’s perfect for fans of Amber Smith and Sara Zarr.Indira Ferguson has done her best to live by her Grammy&’s rules—study hard in school, be respectful, and never let a boy take advantage of her. But it hasn&’t always been easy, especially living in her mother&’s shadow. When Indy is sent to stay in Nassau, trouble follows her and she must hide an unwanted pregnancy from her aunt, who would rather throw Indy out onto the street than see the truth. Completely broke with only a hand-me-down pregnancy book as a resource, Indy desperately looks for a safe space to call home. After stumbling upon a yoga retreat, she wonders if she&’s found that place. But Indy is about to discover that home is much bigger than just four walls and a roof—it&’s about the people she chooses to share it with.
Learning to Lead: Effective Leadership Skills for Teachers of Young Children
by Debra Ren-Etta SullivanDiscover the natural leader inside of you! Everyone who works with children is a teacher and a leader. An in-depth look at how leadership skills impact all areas of early childhood care and education, Learning to Lead combines accessible leadership theory and practice with important topics and issues such as human development, diversity, anti-bias, work with families, and social change. Each chapter is built around a combination of theories, examples, and reflection questions - all designed to prompt self-evaluation and personal leadership development. Learning to Lead is a must-have resource for early childhood teachers at all levels.
Learning to Read Critically in Teaching and Learning (Learning to Read Critically series)
by Mike Wallace Louise Poulson`Learning to Read Critically in Teaching and Learning offers a contribution to the debates on curriculum and pedagogy. The title itself is especially noteworthy since it indicates quite clearly that the reader is being encouraged both to learn and to develop their critical faculties on the topic of teaching and learning. This is a clever multi-layering of meaning that reflects the aims of the book extremely well′ - School Leadership & Management This book combines a teaching text with exemplary reports of research and a literature review by international scholars. Part One offers ideas on: how to become a critical reader and self-critical writer of literature; how to apply these insights in planning a written assignment, dissertation or thesis. The student is provided with a framework for the critical analysis of any text and shown how to incorporate it in a literature review. Part Two presents accounts of leading-edge research from well-known contributors, offering insights into key issues in the field of teaching and learning. These accounts reflect diverse theoretical approaches, national contexts, topics, research designs, methods of data collection and analysis, and styles of reporting. The student is invited to practice literature review skills by applying the critical analysis questions to any research report. Part Three is a critical literature review of a substantive issue in teaching and learning. It shows how a high-quality literature review may be constructed and addresses key issues in the field. This book is essential for students on research-based masters and doctorate courses in teaching and learning; and for students undertaking research training in the humanities and social sciences. This series, edited by Mike Wallace, supports research-based teaching on masters and taught doctorate courses in the humanities and social sciences fields of enquiry. Each book is a ′three in one′ text designed to assist advanced course tutors and dissertation supervisors with key research-based teaching tasks and aims to: • develop students′ critical understanding of research literature • increase students′ appreciation of what can be achieved in small-scale investigations similar to those which they undertake for their dissertation • present students with major findings, generalisations and concepts connected to their particular field.
Learning, 5th Edition
by A. Charles CataniaThe 5th Edition surveys the major areas in the psychology of learning from a consistent behavioral point of view. Learning explores the continuities between human learning and the learning of other animals. The book organizes the phenomena of learning in a systematic way, moving from Behavior Without Learning (evolution) to Learning Without Words (basics in nonhuman behavior and learning) to Learning With Words (human learning and memory).
Legacy of Light (The Effigies #3)
by Sarah RaughleyThe Effigies must uncover the connection between Saul, Blackwell, and the Phantoms before it&’s too late in this epic conclusion to the Effigies trilogy.The world is in chaos. After Saul&’s strike on Oslo—one seemingly led by Maia herself—the Effigies&’ reputation is in shambles. Now they&’re being hunted by nations across the globe, grouped in with the very terrorists they&’ve been trying to stop. With Maia&’s resurrected twin, June, carrying out vicious attacks across the world, everyone believes Maia is a killer. Belle has gone rogue, Chae Rin and Lake have disappeared, and the Sect is being dismantled and replaced by a terrifying new world order helmed by Blackwell. As for Saul, his ultimate plan still remains a mystery. And Maia? No one has seen or heard from her in weeks. It&’s all somehow connected—Saul, Phantoms, the Effigies, everything. But if the Effigies can&’t put the pieces together soon, there may not be much left of the world they&’ve fought so desperately to save.
Legacy: What The All Blacks Can Teach Us About The Business Of Life (Contemporary Security Studies)
by James KerrChampions do extra. They sweep the sheds. They follow the spearhead. They keep a blue head. They are good ancestors. In Legacy, best-selling author James Kerr goes deep into the heart of the world's most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business. Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success - sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you're gone? What will be your legacy?
Legal Document Production
by Nancy Creel Smith Tracy Rives JohnstonThis combination book/workbook/reference provides a well-rounded overview of the procedures to follow in producing legal documents in six areas of law, general legal correspondence, and miscellaneous documents. Readers gain hands-on experience formatting and producing documents using any software package, word processor, electronic typewriter, or standard typewriter. The book provides a realistic approach to the procedural process required in the court system; features a wide variety of hands-on projects that focus on the documents themselves-- i. e. , the projects are suitable for any word processing software used with a computer, electronic typewriter, word processor, or standard typewriter; includes projects that highlight the documents from a variety of states, including specific features of California, Florida, Illinois, New York, Ohio, Texas, Virginia.
Legal Writing (2nd Edition)
by Sheila J. Simon Richard K. Neumann Jr.Written for law students, this well-organized and thorough book shows how to hone legal writing skills in real-world situations. Topics include process, style, memoranda writing, organizing analysis (CREAC), analytical writing, persuasive writing, telling a client's story, making the client's argument, appellate briefs, and oral argument. Each chapter includes exercises. Appendices contain sample memos and briefs. An accompanying access code protected website offers supplementary material including videos, checklists, and articles. Annotation ©2011 Book News, Inc. , Portland, OR (booknews. com)
Legal Writing and Analysis (Third Edition)
by Linda H. EdwardsIdeal for beginning legal writers, this logically organized and exceptionally well-written text offers a concise and straightforward guide to legal writing and analysis. Updated to include exercises with increased focus on first-year courses, Legal Writing and Analysis, Second Edition, starts with an overview of the legal system and the lawyer¿s role, then leads students from reading and analyzing the law through the process of legal writing, providing numerous examples and exercises along the way. Classroom-tested features of this bestselling text include: a consistent use of the legal method approach, from an opening chapter providing an overview of a civil case and the lawyer¿s role, to information about the legal system, case briefing, synthesizing cases, and statutory interpretation an emphasis on analogical reasoning and synthesizing cases, as well as rule-based and policy-based reasoning, with explanations of how to use these types of reasoning to organize a legal discussion a logical organization that starts with reading and analyzing the law and then moves on to writing the discussion of a legal question, writing an office memo and professional letters, and advocacy writing. chapters addressing style and formality considerations as well as oral advocacy effective coverage of the use of precedent a superior discussion of small-scale organization, including the thesis paragraph numerous examples and frequent short exercises that encourage students to apply concepts a comprehensive Teacher¿s Manual that offers helpful advice for instructors. The Second Edition offers new exercises, including increased focus on first-year courses. a revision of Part Five on advocacy writing, streamlining the order of the chapters and adding more coverage of questions presented an updated citation chapter. Chapter 12 on the Office Memorandum has been expanded to add another format for a question presented and is accompanied by an example