- Table View
- List View
Essentials of Marketing (7th Edition)
by Carl Mcdaniel Charles W. Lamb Joseph F. HairEssentials of Marketing, 7e will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures.
Essentials of Marketing: A Marketing Strategy Planning Approach
by William Perreault E. Mccarthy Joseph CannonEssentials of Marketing Helps you learn about Marketing and Marketing Strategy Planning. With 18 chapters that introduce the important concepts in marketing management, you will see all aspects of marketing through the eyes of the marketing manager. This new edition covers the dynamic changes taking place in marketing management and the market environment. Essentials of Marketing, 14th edition, will help you understand today's best marketing practices and ideas.
Essentials of Medical Language (2nd Edition)
by David M. Allan Karen D. LockyerThis book presents new medical terminology to students in manageable quantities via short lessons and a 2-page spread format. This edition offers a completely redesigned learning experience through larger, more focused art and revised table of contents.
Essentials of Nursing Leadership and Management (Sixth Edition
by Sally A. Weiss Ruth M. TappenSuccessfully make the transition to professional nursing practice. Two books in one, for the price of one--all the issues and trends coverage you need, plus leadership and management content. The completely revised and updated 6th Edition of this popular resource prepares you to meet the challenges you'll face as a professional in today's changing health care environment. You'll explore your future responsibilities as a leader and a manager and the workplace issues and trends that you'll encounter in practice.
Essentials of Organizational Behavior
by Stephen P. Robbins Timothy A. JudgeFor one-semester undergraduate and graduate level courses in Organizational Behavior. Concise fundamentals for students. Ultimate flexibility for instructors. This bestselling, brief alternative for the OB course covers all the key concepts needed to understand, predict, and respond to the behavior of people in real-world organizations. This text also includes cutting-edge topics and streamlined pedagogy to allow maximum flexibility in designing and shaping your course. The eleventh edition contains expanded and updated coverage on international issues, as well as new sections on the management of information, safety and emotions at work, risk aversion, self-determination theory, managing information, and downsizing. Accompanied by mymanagementlab! See the hands in the air, hear the roar of discussion-be a rock star in the classroom. mymanagementlab makes it easier for you to rock the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Visit mymanagementlab.com for more information.
Essentials of Pathophysiology: Concepts of Altered Health States
by Carol Mattson PorthPrepare your students for their future careers with Essentials of Pathophysiology: Concepts of Altered Health States, 4/e. This clear, readable, and student-friendly text delivers "need to know" disease content, along with the essential foundation in science that nursing, physician assistant, pharmacology, advanced health science, and medical students need to succeed in their future careers. Approaching the topic as an exploration of pathophysiology, the book relates normal body functioning to the physiologic changes that occur as a result of disease and provides concise yet complete coverage of how the body works. The Fourth Edition builds on the book''s extremely successful art program and the "Understanding" feature and incorporates summary concept boxes after each section.
Essentials of Pediatric Radiology
by Heike E. Daldrup-Link Charles A. GoodingEssentials of Pediatric Radiology: A Multimodality Approach provides a concise overview of both basic and complex topics encountered by pediatric radiologists in their daily practice. Written by leading pediatric radiologists from renowned children's hospitals, it focuses particularly on multimodality imaging, covering the full gamut of radiologic diagnostic techniques, including conventional radiography and ultrasound, Doppler ultrasound, up-to-date CT and MRI techniques, and PET-CT. Each chapter is generously illustrated with high quality images, as well as graphs, tables, decision flowcharts and featured cases. Chapters are arranged according to pathologies, rather than organ systems, providing the reader with clinically-oriented information when employing 'whole body' techniques or analysing scans involving multiple anatomical sites. The book is complemented by online presentations of cases as 'unknowns', which enable readers to test their diagnostic proficiency. A key text for pediatric radiology fellows, radiology residents and general radiologists, this is also essential reading for all pediatricians.
Essentials of Psychology Fifth Edition
by Stephen L. FranzoiPsychology involves the "study of the mind." As such, introductory psychology offers you the hope that course material will help you better understand not only other people but also yourself. Seeking such knowledge is a distinguishing feature of young adulthood, and the college experience is specifically designed to foster this quest.
Essentials of Real Estate Investment
by David SirotaIt is with this positive point of view that this ninth edition of Essentials of Real Estate Investment was prepared: with an eye to our imminent financial recovery and to prepare the reader for the time when investing in real estate will again emerge as a rational and profitable alternative to build a valuable inheritable estate.
Essentials of Sociology (Fourth Edition)
by Anthony Giddens Richard P. Appelbaum Mitchell Duneier Deborah CarrThis is a textbook that teaches students how issues in our global society connect to their own lives.
Essentials of Sociology: A Down-To-Earth Approach (7th edition)
by James M. HenslinThis textbook explores the behavior of social groups, examines the impact of culture and social inequality on everyday lives, describes political and religious institutions, and analyzes population and technology trends. The functionalist, symbolic interactionist, and conflict perspectives are represented in most chapters. The sixth edition adds three photo essays, and reflects some national and global changes. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Essentials of Statistics for the Behavioral Sciences
by Susan Nolan Thomas HeinzenEssentials of Statistics for the Behavioral Sciences by Susan Nolan and Thomas Heinzen is a concise, readable text that covers key statistical concepts. Exploring its wide variety of creative, step-by-step examples, students using Essentials will learn how to choose the appropriate statistical test, understand its conceptual significance, and calculate each statistic. With inviting examples using real-world data, the text teaches students to apply concepts and formulas to statistical questions that they will encounter in their academic lives and outside the classroom. The clear, accessible explanations highlight a conceptual understanding of statistics that minimize the mathematical. Nolan and Heinzen's brief text also provides the most opportunities for students to evaluate their understanding, with three tiers of exercises --Clarifying the Concepts, Calculating the Statistic, and Applying the Concepts-- integrated after each major topic as well as at the end of each chapter.
Essentials of Statistics for the Behavioral Sciences (8th Edition)
by Larry B. Wallnau Frederick J GravetterThe goal of this book is not only to teach the methods of statistics but also to convey the basic principles of objectivity and logic that are essential for science and valuable for decision making in everyday life.
Essentials of Strategic Management: The Quest for Competitive Advantage (Fourth Edition)
by Arthur A. Thompson John E. Gamble Margaret A. PeterafThe text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions and timely examples.
Essentials of Surgical Pediatric Pathology
by Marta C. Cohen Irene ScheimbergEssentials of Surgical Pediatric Pathology is a clear and practical yet comprehensive guide for trainee pediatric pathologists and non-pediatric pathologists.
Essentials of the Living World 4th Edition
by George B. JohnsonEssentials of The Living World is often considered a student favorite. George Johnson has written this non-majors textbook from the ground up to be an engaging and accessible learning tool with an emphasis on "how things work and why things happen the way they do". Essentials of The Living World focuses on concepts rather than terminology and technical information, and features a straightforward, clear writing style and a wide variety of media assets to enhance the content of the textbook.
Ethical, Legal, and Professional Issues in Counseling
by Barbara Herlihy Theodore P. RemleyThis authoritative resource, written by two counseling professors--one an attorney and the other an expert in ethics--explores the most difficult ethical, legal, and professional challenges in counseling in an easy-to-understand manner. Ideal for instructors who do not specialize in the topics presented, and for students who are learning about the counseling profession, Ethical, Legal, and Professional Issues in Counseling includes numerous case studies throughout not only to highlight difficult situations faced by counselors, but also to give readers the benefit of the authors' best thinking on how to resolve the dilemmas. The complex legal, ethical, and professional counseling issues are analyzed and discussed in a manner that allows counselors to resolve challenging situations as they arise in their practice. Included is practical advice on how to manage ethical and legal issues such as using technology and social media, counseling minors and vulnerable adults, counseling clients who may be suicidal or violent, responding to subpoenas; setting boundaries with clients, students, and supervisees serving as gatekeepers for the counseling profession; developing a private practice, responding to complaints, and practicing in a diversity-sensitive manner. The topics are relevant for school counselors, clinical mental health counselors, college counselors, rehabilitation counselors, marriage and family counselors, substance abuse counselors, and counselors who practice in other specialties. As a text it is appropriate for undergraduate, master's level, and doctoral level human services and counseling.
Ethics and Basic Law for Medical Imaging Professionals
by Bettye G. WilsonComplies with ASRT curriculum guidelines requiring coverage of ethical theory, behavior, and dilemmas; legal responsibilities; and patient consent. Provides coverage of special issues, such as the impaired colleague and special patient populations, including the terminally ill patient and the patient with an infectious disease. Discussion questions facilitate classroom discussion and student analysis. Each chapter includes objectives and an end-of-chapter summary.
Ethics for Life (6th Edition)
by Judith A. BossA multicultural and interdisciplinary introductory ethics textbook that provides students with an ethics curriculum that has been shown to significantly improve student's ability to make real-life moral decisions.
Ethics in Psychology and the Mental Health Professions: Standards and Cases (3rd edition)
by Patricia Keith-Spiegel Gerald P. KoocherWe seek to present the full range of contemporary ethical issues in the mental health professions, not only as relevant and intriguing but also as integral and unavoidable aspects of the our complex professional roles and social responsibilities. Regardless of one's training speciality or the work setting, critical dilemmas will arise -- probably with some regularity--and we will often need to make challenging decisions or take intervention steps, sometimes right on the spot.
Ethics, Crime, and Criminal Justice (Second Edition)
by Christopher R. Williams Bruce A ArrigoThis comprehensive, provocative text meaningfully examines ethical theories and their application to current issues, controversies, and professional scenarios in law, crime, and justice. It introduces students to the foundations of the study of ethics and morality; examines prominent moral and ethical themes, conflicts, and struggles in criminology and criminal justice; and explores the conceptual and practical value of key ethical concepts, principles, and arguments. This edition is extensively updated and revised for greater clarity, cohesiveness, and accessibility. An all-new chapter demonstrates practical application of normative frameworks to ethical dilemmas, and another largely new chapter introduces game theory, evolutionary psychology, and related concepts. Readers will find expanded discussions of social contract, cognitive neuroscience, Carol Gilligan's ethic of care, and much more.
Ethics: Theory and Contemporary Issues (7th Edition)
by Barbara MackinnonClosely examine the major areas of ethical theory as well as a broad range of contemporary moral debates using MacKinnon's acclaimed Ethics: Theory and Contemporary Issues, Seventh Edition. Illuminating overviews and a selection of readings from both traditional and contemporary sources make even complex philosophical concepts reader friendly. Comprehensive, clear-sighted introductions to general and specific areas of ethical debate cover major ethical theories, including feminist ethics, contract theory, and ethical relativism, before delving into issues ranging from euthanasia and sexual morality to war and globalization. A broader range of voices and philosophical traditions in this edition includes continental and non-Western philosophers, with new readings from prominent ethicists. Increased coverage of contemporary dilemmas highlights issues of widespread interest, including torture and terrorism, "partial birth" abortion, cloning, same-sex marriage, and global distributive justice. An innovative online resource center offers, among other things, animated simulations. These simulations allows you to personally engage with dilemmas and thought experiments commonly presented in introduction to ethics classes and provide instructors with a way to seamlessly integrate online assignments into the class.
Ethics: Theory and Practice
by Jacques P. Thiroux Keith W. KrasemannWith a clear presentation, Ethics: Theory and Practice educates readers about ethical theory and applies concepts to classic and contemporary moral problems (lying, cheating, establishing ethical business practices, honoring ethical obligations in medicine, etc. ). This title educates readers about ethical theory and its applications in a way that beginning students can understand. Ethics is neither technical nor does it plunge readers into complex readings without sufficient background. This title is fully updated with global issues and non-Western ethical views. Besides updating the foundations of the book, the author incorporates new and relevant material, most of which is often unique only to this title.
Ethnicity and Race: Making Identities in a Changing World
by Douglas Hartmann Stephen CornellCornell (sociology, U. of Arizona) and Hartmann (sociology, U. of Minnesota, Minneapolis) present an updated edition of their textbook for advanced undergraduate courses on race and ethnicity in the departments of sociology, ethnic studies, global studies, and anthropology. Revised throughout with new illustrative or empirical materials and updated references, the text includes new discussion of assimilation, the invisibility of racial dominance, and paradigms and analytical frames for understanding group relations, and a new case study on race, culture, and belonging in contemporary France. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Ethnographic Sorcery
by Harry G. WestAccording to the people of the Mueda plateau in northern Mozambique, sorcerers remake the world by asserting the authority of their own imaginative visions of it. While conducting research among these Muedans, anthropologist Harry G. West made a revealing discovery---for many of them, West's efforts to elaborate an ethnographic vision of their world was itself a form of sorcery. In Ethnographic Sorcery, West explores the fascinating issues provoked by this equation. A key theme of West's research into sorcery is that one sorcerer's claims can be challenged or reversed by other sorcerers. After West's attempt to construct a metaphorical interpretation of Muedan assertions that the lions prowling their villages are fabricated by sorcerers is disputed by his Muedan research collaborators, West realized that ethnography and sorcery indeed have much in common. Rather than abandoning ethnography, West draws inspiration from this connection, arguing that anthropologists, along with the people they study, can scarcely avoid interpreting the world they inhabit, and that we are all, inescapably, ethnographic sorcerers.