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Principles of Data Mining
by David J. Hand Heikki Mannila Padhraic SmythThe growing interest in data mining is motivated by a common problem across disciplines: how does one store, access, model, and ultimately describe and understand very large data sets? Historically, different aspects of data mining have been addressed independently by different disciplines. This is the first truly interdisciplinary text on data mining, blending the contributions of information science, computer science, and statistics. The book consists of three sections. The first, foundations, provides a tutorial overview of the principles underlying data mining algorithms and their application. The presentation emphasizes intuition rather than rigor. The second section, data mining algorithms, shows how algorithms are constructed to solve specific problems in a principled manner. The algorithms covered include trees and rules for classification and regression, association rules, belief networks, classical statistical models, nonlinear models such as neural networks, and local "memory-based" models. The third section shows how all of the preceding analysis fits together when applied to real-world data mining problems. Topics include the role of metadata, how to handle missing data, and data preprocessing.
Principles of Economics (8th edition)
by Ray C. Fair Karl E. CaseAn introductory college economics textbook. Case and Fair (Wellesley and Yale) focus on the key concepts.
Principles of Economics Version 2.0
by Libby Rittenberg Timothy TregarthenIn the macro chapters of Version 2.0 of Principles of Economics thoroughly incorporates the recent recession and recovery-- placing it in historical and theoretical context and not shying away from the controversies surrounding how government responded to it. In the micro chapters, all the time-sensitive data has been updated, along with over half of all the "Start Ups" and "Case and Point" applications being brand new or updated. Flat World Knowledge is thrilled to publish a re-launch of Tim Tregarthen's acclaimed Principles of Economics V. 2.0 book, and proud to bring Tim's remarkable talents as a teacher to future generations of students.
Principles of Economics v 1.1
by Libby Rittenberg Timothy TregarthenVersion 1.1 boasts improved coverage throughout the text including significant updates to: Chapters 20 (GDP, Price Level Changes, Business Cycles, and Unemployment) Chapter 21 (Measuring Total Output and Income) Chapter 27 (Government and Fiscal Policy) Chapter 32 (Macroeconomics for the 21st Century).
Principles of Environmental Science: Inquiry and Applications (6th Edition)
by William P. Cunningham Mary Ann CunninghamThis concise text provides an up-to-date, introductory view of essential themes in environmental science along with offering students numerous opportunities to practice scientific thinking and active learning.
Principles of Floral Design: An Illustrated Guide
by Pat Diehl Scace James M. DelPrinceNIMAC-sourced textbook
Principles of Floral Design: An Illustrated Guide
by Pat Diehl Scace James M. DelPrincePrinciples of Floral Design introduces the theory and hands-on skills required to begin a career as a floral designer. This beautiful, heavily-illustrated textbook features over 1200 color images, including flowers, foliage, dried materials, and potted plants, to engage students and help with identification. The text begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing into common floral applications and events. 75 Step-by-Step Procedures, featuring new illustrations, in-depth instructions, lists of materials needed, and alternate floral materials, help new instructors and students learn proper design. Twenty new Career Connections feature interviews of professionals from all areas of the industry who share their professional journeys and offer advice to students entering the profession. The text is designed to be used in both floral design and agriculture programs, and the student projects at the end of each chapter provide ideas for SAEs.
Principles of General Chemistry (Second Edition)
by Martin S. SilberbergSilberberg’s Principles of General Chemistry offers students the same authoritative topic coverage as its parent text, Chemistry: The Molecular Nature of Matter and Change. The Principles text allows for succinct coverage of content with minimal emphasis on pedagogic learning aids. This more straightforward approach to learning appeals to today’s efficiency-minded, value-conscious instructors and students without sacrificing depth, clarity, or rigor.
Principles of Genetics (Sixth Edition)
by D. Peter Snustad Michael J. SimmonsSnustad's 6th edition of Principles of Genetics offers many new and advanced features including boxed sections with the latest advances in Genetics, a streamlined roster of topics, a more reader-friendly layout, and new problem-solving supplements. Furthermore, this new edition includes more problem solving within each chapter through the Test Your Problem Solving Skills feature and a Solve It icon to prompt readers to go online to WileyPlus for animated tutorials. A new one-column design better showcases important pieces of art and avoids the "overwhelmed" reaction readers have to the crowded layouts found in many other texts. Boxed sections reduce in size to help maintain the flow of the text and the Focus On boxes are revised to include the most current developments in genetics as well as most relevant topics.
Principles of Geoarchaeology: A North American Perspective
by Michael R. WatersPresents the basics of geoarchaeology, through application of field techniques to a study of the late Quaternary of America. Alluvial, terrestrial and coastal environments are considered, as well as post burial physical disturbances of archaeological sites.
Principles of Group Solidarity
by Michael HechterSocial scientists have long recognized that solidarity is essential for such phenomena as social order, class, and ethnic consciousness, and the provision of collective goods. In presenting a new general theory of group solidarity, Michael Hechter here contends that it is indeed possible to build a theory of solidarity based on the action of rational individuals and in doing so he goes beyond the timeworn disciplinary boundaries separating the various social sciences.
Principles of Human Anatomy
by Gerard J. Tortora Mark T. NielsenA market-leading text through its many editions, the 13th edition of Principles of Human Anatomy continues to successfully blend visual and textual elements to illuminate the complexities of human anatomy. Written for the 1-term human anatomy course, the 13th edition raises the standard for excellence in this discipline with its enhanced illustration program, refined narrative, and the integrated design of dynamic resources like Real Anatomy 2. 0 into the curriculum.
Principles of Life
by David Sadava H. Craig Heller David M. Hillis Mary V. PricePrinciples of Life is intended for an active learning approach to understanding the fundamental concepts of biology and serves as a textbook for instructors who are changing the way they teach biology to college undergraduates. Each chapter of Principles of Life is organized into a series of concepts that are important for mastering introductory biology.
Principles of Macroeconomics
by Edwin MansfieldStudents will appreciate the accompanying Study Guide, prepared by Professor Mansfield himself. It contains Chapter Profiles, behavioral Objectives, Case Studies, Objective Questions, Discussion Questions, and Problems for each chapter in the textbook. A separate Computerized Study Guide with approximately 200 review questions and diagrams is also available.
Principles of Macroeconomics
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish a new, first edition re-launch of Tim Tregarthen's wonderful principles of macroeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him. In 1996, he published the first edition of his principles of microeconomics textbook to great acclaim, and it became widely used in colleges around the country. That same year, MS made him wheelchair-bound. The disease forced his retirement from teaching at the University of Colorado at Colorado Springs in 1998. He lost the use of his arms in 2001 and has been quadriplegic ever since. Tim never let his disease get him down. In fact, he turned back to his love of writing and teaching for inspiration. He obtained a voice-activated computer, recruited a co-author, Libby Rittenberg of Colorado College, and turned his attention to revising his principles of economics book. Today we are excited to introduce Libby Rittenberg and Timothy Tregarthen's Principles of Macroeconomics. The authors teach economics as the study of "choice " by providing students with an accessible, straightforward overview of economics. This text combines the clarity and writing of Tregarthen's seminal periodical "The Margin" with great teaching insights. Rittenberg and Tregarthen help students to understand how real individuals actually work with economics. In this new book, the authors illustrate the practicality and relevance of economics with a variety of new illustrations and insights. The authors take a three-pronged approach to every concept: (1) the concept is covered with a "Heads Up" to ward off confusion, (2) a "You Try It" section makes sure students are staying on top of the concept and (3) a "Case and Point" section that uses a real-world application to harness the concept in reality. For one example of how this plays out in the text see "Chapter 3, Section 2 on Supply".here This book is intended for a one-semester course in Macroeconomics taught out the social sciences or business school.
Principles of Macroeconomics (Eleventh Edition)
by Ray C. Fair Karl E. Case Sharon OsterCollege economics textbook.
Principles of Macroeconomics 6th Edition
by N. Gregory MankiwPRINCIPLES OF MACROECONOMICS, Sixth Edition, became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula that was quickly imitated, but has yet to be matched. The sixth edition features a strong revision of content in all twenty-three chapters. Dozens of new applications emphasize the real-world relevance of economics for today's students through interesting news articles, realistic case studies, and engaging problems.
Principles of Macroeconomics, Aplia Edition (6th Edition)
by N. Gregory MankiwThis book "Principles of Macroeconomics, Aplia Edition" contains nine parts covering topics on: The Real Economy in the Long Run, Money and Prices in the Long Run, The Macroeconomics of Open Economies, Short Run Economic Fluctuations, and Final Thoughts.
Principles of Management
by Talya Bauer Mason Carpenter Berrin ErdoganPrinciples of Management by Carpenter, Bauer and Erdogan teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership. Strategic: All business school teachings have some orientation toward performance and strategy and are concerned with making choices that lead to high performance. Principles of Management will frame performance using the notion of the triple bottom-line the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line is financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance. The Entrepreneurial Manager: While the General Management course at Harvard Business School was historically one of its most popular and impactful courses (pioneered in the 1960s by Joe Bower), recent Harvard MBAs did not see themselves as general managers. This course was relabeled 'The Entrepreneurial Manager' in 2006, and has regained its title as one of the most popular courses. This reflects and underlying and growing trend that students, including the undergraduates this book targets, can see themselves as entrepreneurs and active change agents, but not just as managers. By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management that students can relate to. At the same time, this perspective is as relevant to existing for-profit organizations (in the form intrapreneurship) as it is to not-for-profits and new entrepreneurial ventures. Active Leadership: Starting with the opening chapter, Principles of Management show students how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Students are increasingly active as leaders at an early age, and are sometimes painfully aware of the leadership failings they see in public and private organizations. It is the leader and leadership that combine the principles of management (the artist's palette, tools, and techniques) to create the art of management. Cases: Mason provides brief cases in his Instructors Manual for those who take a case approach to the course or who wish to incorporate cases. This book's modular format easily maps to a POLC course organization (Planning, Organizing, Leading, and Controlling, attributed to Henri Fayol (1949, General and industrial management. London. Pitman Publishing company), and suits the needs of most undergraduate or graduate course in Principles of Management.
Principles of Marketing (Sixteenth Edition)
by Gary Armstrong Philip KotlerPrinciples of Marketing Is the most-trusted source for teaching and learning basic marketing concepts and practices. More than ever, the sixteenth edition introduces new marketing students to the fascinating world of modern marketing in an innovative, complete, and authoritative yet fresh, practical, and enjoyable way. In this sixteenth edition, we've once again added substantial new content and poured over every page, table, figure, fact, and example in order to keep this the best text from which to learn about and teach marketing. Enhanced by MyMarketingLab, our online homework and personalized study tool, the sixteenth edition of Principles of Marketing remains the world standard in introductory marketing education.
Principles of Marketing 2.0
by Jeff Tanner Mary Anne RaymondPrinciples of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic - This textbook employs the term "offering" instead of the more traditional First "P" -- product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability; Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the triple bottom line of financial, social, and environment performance. Ethics and social responsibility; Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage -- Tanner, Raymond and Schuster deliberately entitled Chapter 1; What is Marketing?; Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics -- Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ;well, what this marketing strategy really worth it?; And what is the marketing ROI?; And finally, what is this customer or set of customers worth to us over their lifetime? Principles of Marketing Version 2.0 brings new and updated coverage of new developments in the influence of social media to empower consumers, as well as marketing's use of social media, such as sentiment analysis, mobile marketing, and customer service and complaint tracking, as a communications and promotion channel, just a name a few. Version 2.0 also has an overall increased number of examples, as well as, new discussion questions in every chapter (resulting in at least 10 per chapter). In addition, the textbook's key terms, and repeated concepts have been strategically arranged to make customizing this book with Flat World's MIYO platform even easier.
Principles of Microeconomics (2nd Edition)
by Timothy TaylorA textbook that is rooted to help students perform well in introductory economics and acquire the basic tools to deal with economics.
Principles of Microeconomics 2.0
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish Version 2.0 (an orginal re-launch) of Tim Tregarthen's wonderful principles of microeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him.
Principles of Operations Management (Eighth Edition)
by Jay Heizer Barry RenderThis book presents a state-of-the- art view of the activities of the operations function. This book will also help you understand how OM affects society and your life.
Principles of Sedimentology and Stratigraphy (Fifth Edition)
by Sam BoggsThis concise treatment of the fundamental principles of sedimentology and stratigraphy highlights the important physical, chemical, biological, and stratigraphic characteristics of sedimentary rocks. It emphasizes the ways in which the study of sedimentary rocks is used to interpret depositional environments, changes in ancient sea level, and other intriguing aspects of Earth's history.