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This book provides an introductory look at marketing research for undergraduate students, managerially oriented graduate students, or anyone who wants an appreciation of the marketing research process.
Basic Technical Drawing is a classroom textbook and reference book for the beginning student of technical drawing. It provides essential information as clearly and completely as possible in straightforward language and with ample illustrations. This new edition provides updated information on the basics of technical drawing; yet it retains the practical focus and open format that have made it popular with thousands of students.
This workbook is designed to help therapists and counsellors use the emotionally focused perspective and interventions to transform couple and family relationships.
With a bright and engaging writing style that enlists the voices from experts as well as novices, Becoming a Teacher explores what it means to be a professional teacher in today's climate of accountability, high-stakes testing, and changing legislation. The fully revised 9th edition embraces and articulates the changing field of education, outlining ways to be an agent of change in the profession, pinpointing meaningful uses of technology in education, clarifying realities of diversity in the classroom, and clearly outlining past, present, and future thoughts on curriculum, instruction, management, philosophy, and issues in education. This down-to-earth and straightforward approach provides students with the tools and information necessary to answer the questions, "What does it take to become a high quality teacher?" and "Do I want to teach?" Along the way, the author provides practical perspectives for meeting the challenges of teaching. Organized into four parts, the book addresses both functional and foundational topics to give readers a well-rounded view of the teaching profession.
BEGINNING ESSENTIALS IN EARLY CHILDHOOD EDUCATION, Second Edition, is a streamlined foundations textbook that introduces readers to the field. This unique book is organized to answer four key questions: What is the field? Who is the child? Who is the teacher? and What is being taught? These four sections address the essentials in early childhood education, emphasizing multiculturalism and developmentally appropriate practice. A friendly design makes reading more enjoyable and information easier to absorb. Special boxed material highlights key issues related to standards, diversity, DAP, professionalism, and ethics. Video features introduce videos of actual early childhood settings that are available on the accompanying website, an invaluable resource that provides opportunities for reflection as well as for personal and professional development.
Emergency physicians, in all practice settings, care for patients with both undifferentiated psycho-behavioral presentations and established psychiatric illness. This reference-based text goes beyond diagnostics, providing practical input from physicians experienced with adult emergency psychiatric patients. Physicians will increase their understanding and gain confidence working with these patients, even when specialized psychiatric back-up is lacking. Behavioral Emergencies for the Emergency Physician is comprehensive, covering the pre-hospital setting and advising on evidence-based practice; from collaborating with psychiatric colleagues to establishing a psychiatric service in your ED. Sedation, restraint and seclusion are outlined. Potential dilemmas when treating pregnant, geriatric or homeless patients with mental illness are discussed in detail, along with the more challenging behavioral diagnoses such as malingering, factitious and personality disorders. This go-to, comprehensive volume is invaluable for trainee and experienced emergency physicians, as well as psychiatrists, psychologists, psychiatric and emergency department nurses and other mental health workers.
The merger of behavioral neurology and neuropsychiatry into a single medical subspecialty, Behavioral Neurology & Neuropsychiatry, requires an understanding of brain-behavior relationships and a clinical approach that transcends the traditional perspectives of neurology and psychiatry. Designed as a primer of concepts and principles, and authored by a multidisciplinary group of internationally known clinical neuroscientists, this book divides into three sections: * Structural and Functional Neuroanatomy (Section I) addresses the neuroanatomy and phenomenology of cognition, emotion, and behavior * Clinical Assessment (Section II) describes neuropsychiatric history taking, neurological and mental status examinations, neuropsychological assessment, and neuroimaging, electrophysiologic, and laboratory methods * Treatment (Section III) discusses environmental, behavioral, rehabilitative, psychological, social, pharmacological, and procedural interventions for cognitive, emotional, and behavioral disorders. By emphasizing the principles of Behavioral Neurology & Neuropsychiatry, this book will improve your understanding of brain-behavior relationships and inform your care of patients and families affected by neurobehavioral disorders. David B. Arciniegas, MD is the Michael K. Cooper Professor of Neurocognitive Disease, Director of the Neurobehavioral Disorders Program, and Associate Professor of Psychiatry and Neurology at the University of Colorado School of Medicine. C. Alan Anderson, MD is Professor of Neurology, Emergency Medicine, and Psychiatry at the University of Colorado School of Medicine, and Staff Neurologist at the Denver Veterans Affairs Medical Center. Christopher M. Filley, MD is Professor of Neurology and Psychiatry, and Director of the Behavioral Neurology Section at the University of Colorado School of Medicine, and Neurology Service Chief at the Denver Veterans Affairs Medical Center.
AMY GERSTLER'S COMMITMENT TO INNOVATIVE POETRY that conveys meaning, feeling, wit, and humor informs the cross section of poems in the 2010 edition of The Best American Poetry. The works collected here represent the wealth, the breadth, and the tremendous energy of poetry in the United States today. Featuring poems from some of our country's top bards, including John Ashbery, Anne Carson, Louise GlÜck, Sharon Olds, and Charles Simic,The Best American Poetry 2010also presents poems that poignantly capture the current moment, such as the sonnets John Updike wrote to chronicle his dying weeks. And there are exciting poems from a constellation of rising stars: Bob Hicok, Terrance Hayes, Denise Duhamel, Dean Young, and Elaine Equi, to name a very few. The anthology's mainstays are in place: It opens with series editor David Lehman's incisive foreword about the state of American poetry and has a marvelous introduction by Amy Gerstler. Notes from the poets, illuminating their poems and their writing processes, conclude this delightful addition to a classic series.
Biological control, the management of pests by the use of living organisms, has a long history of application to agriculture around the world. However, the effective use of beneficial organisms is constrained by environmental, legal, and economic restrictions, forcing researchers to adopt increasingly multi-disciplinary techniques in order to deploy successful biological control programs. It is this complex process, including the mindset and the social environment of the researcher as well as the science being pursued, that this book seeks to capture. Chapters reveal the experiences of scientists from the initial search for suitable control agents, to their release into ecosystems and finally to the beneficial outcomes which demonstrate the great success of biological control across diverse agro-ecosystems. Drawing together historical perspectives and approaches used in the development of biological control as well as outlining current debates surrounding terminology and differential techniques, Biological Control: A Global Perspective will be a valuable resource.
This best-selling anthology of readings with case studies provides insightful and comprehensive treatment of ethical issues in medicine. Appropriate for courses taught in philosophy departments, bioethics programs, as well as schools of medicine and nursing, the collection covers such provocative topics as biomedical enhancement, clinical trials in developing countries, animal research, physician-assisted suicide, and health care reform. The text's effective pedagogical features include chapter introductions, argument sketches, explanations of medical terms, headnotes, and annotated bibliographies.
Braille Literacy Curriculum presents strategies for incorporating braille into the total curriculum. The book is an outcomes based curriculum, which emphasizes learning media assessments and supplies an extensive list of practical resources. It has been tested in the classroom by experienced braille teachers and reviewed by independent readers. It has been used successfully with students who are blind, students who have low vision, and students who have multiple impairments. The book provides lots of new ideas for experienced teachers as well as practical tips and techniques for new teachers. Braille Literacy Curriculum is attractively bound in a sturdy and easy-to-use ring binder with space for teachers to add their own notes and student information. Braille Literacy Curriculum by Diane P. Wormsley speaks directly to teachers. It is the product of a collaborative effort, which began when the teachers at Overbrook School for the Blind said they wanted a curriculum that would address the challenges faced by all of their students. The collaboration continued through the writing and editing phases, as Overbrook teachers used the curriculum in their classrooms and other braille experts reviewed the manuscript and shared their suggestions with the author. The book is a primary resource for meeting the braille requirements set forth in reauthorization of IDEA (Individuals with Disabilities Education Act) and has a philosophical grounding in the National Agenda for the Education of Children and Youths with Visual Impairments, Including Those with Multiple Disabilities. Mostly, however, it is a curriculum of resources, references, and tips and techniques for making braille come alive for the student.
Wormsley (program director, Professional Preparation Program in Education of Children with Visual and Multiple Disabilities, Pennsylvania College of Optometry) describes an approach to braille reading and writing instruction based on students' individual interests, needs, and goals. She offers general guidelines for a functional approach to braille literacy, then offers case studies of how the program can be modified for at-risk learners. The approach works with children and adults learning braille for the first time. B&w photos of instructional materials are included. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Updated for today's educators--especially those new to inclusion--the second edition of this bestselling guide is the lifeline preschool teachers need to fully include children with disabilities in their classrooms. Easy to use with any existing curriculum, including Creative Curriculum and HighScope, Building Blocks gives educators three types of practical, research-based inclusion strategies that promote progress in critical areas like behavior, emergent literacy, and peer relationships. A must for professional development, this revised edition helps teachers thrive in the era of accountability with NEW material that reflects the six years of changes in early education since the first edition. Teachers will discover how the Building Blocks approach aligns with OSEP outcomes to help teachers meet the federal requirements for special education learn everything they need to know about evidence-based practice and how to apply it in their classrooms. Through clear and instructive vignettes woven throughout the book, teachers will also meet four young children from diverse backgrounds and learn from their teachers' examples of successful interventions. A perfect training tool for teachers and an ideal textbook for college and university courses, this revised bestseller will help today's preschool educators start all their students on the road to lasting school success. Promote inclusion and improve child outcomes through curriculum modifications that allow all children to participate embedded learning opportunities used in typical classroom activities child-focused instructional strategies that help students with individual learning objectives
The fundamental challenge facing business leaders is to drive performance into the future--the dynamics of strategy. To tackle this effectively, they need a clear understanding of what causes performance to improve or deteriorate and what power they have to change this trajectory for the better. Without this understanding, they risk making poor choices about their future--failing to exploit promising opportunities, pursuing unachievable aims, or falling victim to competitive and other threats. Building Strategy and Performance Through Time sets the agenda for building business strategy in powerful, actionable, and accessible terms. It gives executives clear frameworks for answering three fundamental questions: * Why is our business performance following its current path? * Where is it going if we carry on as we are? * How can we design a robust strategy to transform this future? The existing strategy tools most widely used help guide management's choices about where to compete--which customers to serve, with what products and services, and how to deliver those products and services to those customers effectively and profitably. While this choice is important, it is not often changed in any fundamental way; having found a reasonably strong and profitable position on these issues, few firms will, or should, set off in a new direction. But there is still much to be done to deliver that strategy, powerfully and sustainably over time. Many decisions need to be made, continually and holistically, across all functions of the business and adapted as conditions change from month to month and year to year. Pricing, product development, marketing, hiring, service levels, and other decisions cannot be made in isolation but must take into account other choices being made, elsewhere and at different times. Building Strategy and Performance Through Time explains a reliable, practical method, known as strategy dynamics, that creates a living picture of how an enterprise actually works and delivers performance. This picture shows exactly where the levers are that management controls and how to choose what to do, when, and how much, to accomplish your specific goals. It shows, too, how the same approach can be used to defeat competitors, cope with other outside forces, and keep delivering performance.
Business Associations: Cases and Materials on Agency, Partnerships, and Corporations (Eighth Edition)by Stephen M. Bainbridge William A. Klein J. Mark Ramseyer
With the prior edition of this concise, up-to-date casebook having been adopted at over 100 law schools, the eighth edition preserves the authors' tradition of providing a comprehensive overview of agency, partnership, and corporation law. It also continues to emphasize six basic editorial principles: Be lean but not mean, cases edited ruthlessly to produce a readable and concise result. Facts matter, so they are included in all their potential ambiguity. Bring a planner's perspective to the table through extensive use of transactionally-oriented problems. It's a casebook not a treatise. No long, stultifying textual passages. Provide the cases and let the individual teacher use them as he or she sees fit. Try to find cases that are fun to teach. Great facts or a clever analysis are always given first priority in case selection. Provide a teachers' manual that goes into great depth, with analysis of every case and, whenever applicable, offering the disparate views of each author. An exhaustive teachers' manual extensively discusses every case and provides answers to every question in the text. One feature that many adopters find especially helpful is that all three editors give their own approach to the cases, showing the different ways in which the same case can be taught. Annually updated PowerPoint slides cover almost all sections of the book and feature an extensive use of data, graphics, and photos.
This book is suited for Business Communication courses, but is also appropriate for Business English, Business Presentation, Professional Communication courses. Scott McLean brings his authoring expertise to this new communications textbook. Scott has authored textbooks in the areas of Speech Communication, Interpersonal Communication and Public Speaking. Business Communications for Success benefits from Scott's extensive understanding of how students learn the art of effective communication. Students are provided ample opportunity to engage with the concepts, vocabulary and models covered in the text, including role-playing exercises, journal writings, case studies, small-group activities, games, and self-assessment activities.
On a good day in the business ethics classroom discussion charges forward; students have read the assigned case study, they're engaged by the conflict and want to work through it. Then, there's a bad day: students didn't bother to do the reading and the hour sags listlessly. The key to going the first way is case studies that students want to read, and The Business Ethics Workshop by James Brusseau provides them with reality and engagement. Reality: No stilted and contrived stories about Steve Smith and Jane Jones. Excerpts from blogs and newspapers bring the weight--and provocation--of the world as it's actually happening to the classroom.
This book is a comprehensive text on business law with focus on topics like foundational legal concepts, contractual relationships, business organisations, creditors and debtors, government regulation of business etc.
Mayer, Warner, Siedel and Lieberman's Business Law and the Legal Environment is an up-to-date textbook with comprehensive coverage of legal and regulatory issues -- and organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with which they are already familiar with their clear, concise and readable style. Business Law and the Legal Environment provides students with context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The texts provide the vocabulary and legal acumen necessary for business people to talk in an educated way to their customers, employees, suppliers, government officials -- and to their own lawyers.
Dosage calculations can be intimidating, but they don't need to be. Using dimensional analysis, you'll learn how to calculate both simple and complex medication dosage problems with consistency and accuracy and reduce medication errors with simple safety mechanisms. This reliable and consistent method helps to ensure safe medication administration practices. Dimensional analysis, which can be used on virtually every dosage calculation problem, eliminates the need to use other methods or perform lengthy, multi-step calculations. It's a method of problem-solving that organizes data in a manner that is easy to understand and apply.
This book is designed to integrate ethical theory and practice in order to strengthen students' ethical awareness, judgement, and action in organizations by exploring ethical dilemmas in a diverse range of cases.
All anesthesiologists eventually face the fear of a "near miss," when a patient's life has been put at risk. Learning from the experience is crucial to professionalism and the ongoing development of expertise. Drawing on forty-plus years of practice in major metropolitan hospitals in the United States, Norway, and South Africa, John Brock-Utne, MD presents 80 carefully selected cases that provide the basis for lessons and tips to prevent potential disaster. The cases emphasize problem-centered learning and span a broad range of topics--from an outbreak of operating room infection (could it be the anesthesia equipment?), complications of fiberoptic intubations, and problems with epidural drug pumps, to performing an urgent tracheostomy for the first time, working with an aggressive surgeon, and what to do when a patient falls off the operating table during surgery. 80 true-story clinical "near misses" never before published, ideal for problem-centered learning, recommendations, references, and discussions accompany most cases, rich basis for teaching discussions both in or out of the operating room, settings include sophisticated as well as rudimentary anesthetic environments, complements the author's other case book, Clinical Anesthesia: Near Misses and Lessons Learned (Springer, 2008).
Each case begins with a set of "Key Questions" that frame the case. The case narrative offers background and context (and is built from declassified and open source materials) and ends with a final "Structured Analytic Techniques in Action" section where readers can apply one or more of the SATs to see what insights can be derived. The book is accompanied by extensive teaching support materials for adopting instructors, including assessment rubrics, notes about what other SATs can be used, lesson plans, answer keys, and correlation guides to other relevant books.
Textbook on internal medicine, includes bibliographical references and index.
This book offers the fundamentals of General accounting along with dedicated sections on Accounting for a Service Business and Accounting for a Merchandising Business .