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Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.
by Malcolm Gladwell Seth GodinThe book that sparked a marketing revolution."This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
Unlikely Friendships for Kids: And Four Other Stories of Animal Friendships (Unlikely Friendships for Kids #1)
by Jennifer S. HollandGood friends come in all shapes and sizes!Unlikely Friendships, the runaway New York Times bestseller with a compelling message of hope and friendship and differences overcome, is rewritten just for younger readers. This hardcover chapter book for children ages seven and up collects five heartwarming true stories of animal friendship: a hippo and the goat who is his best friend, an iguana that snuggles with a cat, a dog that takes care of a blind deer, a cat and orangutan who become friends, and a mother dog who cares for a tiny piglet. Chapter books give young readers a strong sense of accomplishment, and these heartwarming animal stories, with their incredible photographs and inexplicable mysteries of attraction, their focus on friendship, love, and the ways that creatures of all different species can find common bonds of affection, will keep kids turning the pages to find out about the unusual ways animals help each other and discover the love of new friends. Each is a perfect gift for young animal lovers, and a lovely subject to help kids get reading.
Unlikely Friendships for Kids: And Four Other Stories of Animal Friendships (Unlikely Friendships for Kids #2)
by Jennifer S. HollandGood friends come in all shapes and sizes!Unlikely Friendships, the runaway New York Times bestseller with a compelling message of hope and friendship and differences overcome, is rewritten just for younger readers. This hardcover chapter book for children ages seven and up collects five heartwarming true stories of animal friendship: Koko the gorilla and her favorite kittens, a dog who swims with dolphins, a zebra who cares for a young gazelle, a baby warthog who makes friends with a lonely rhinoceros, and a leopard who cuddles with a cow at bedtime. Chapter books give young readers a strong sense of accomplishment, and these heartwarming animal stories, with their incredible photographs and inexplicable mysteries of attraction, their focus on friendship, love, and the ways that creatures of all different species can find common bonds of affection, will keep kids turning the pages to find out about the unusual ways animals help each other and discover the love of new friends. Each is a perfect gift for young animal lovers, and a lovely subject to help kids get reading.
Unlikely Friendships for Kids: And Four Other Stories of Animal Friendships (Unlikely Friendships for Kids #3)
by Jennifer S. HollandUnlikely Friendships is a phenomenon. It’s a runaway New York Times bestseller with more than 260,000 copies in print in less than half a year; a book with its compelling message of hope and friendship and differences overcome. Temple Grandin called it “. . . amazing. It shows the power of friendship.” Now Unlikely Friendships is rewritten for younger readers: Unlikely Friendships for Kids, a series of hardcover chapter books for children, ages seven and up. Here are three collections each with five of the clearest, most interesting stories from the original book, like the monkey and the dove or the leopard and the cow. Chapter books give young readers a strong sense of accomplishment, and these heartwarming animal stories, with their incredible photographs and inexplicable mysteries of attraction, their focus on friendship, love, and the ways that creatures of all different species can find common bonds of affection, will keep kids turning the pages to find out about the unusual ways animals help each other and discover the love of new friends.Each is a perfect gift for young animal lovers, and a lovely subject to help kids get reading.
Unlikely Friendships: 37 Stories of Canine Compassion and Courage (Unlikely Friendships #1)
by Jennifer S. HollandA new book from the New York Times bestselling series. Enhanced with beautiful full-color photographs, these true stories of camaraderie, affection, and remarkable bravery are from the author of the New York Times bestsellers Unlikely Friendships, Unlikely Loves, and Unlikely Heroes, as well as other books and calendars, with nearly two million copies in print. Meet Rex, a German shepherd who learned to love and trust again through the improbable friendship of a goose. The pit bull named Dolly, whose antics with her best friend, Sheldon the tortoise, include games of tag. For the millions of dog lovers, this heartwarming and inspirational book celebrates 37 stories of unusual canine companionship.
Unlikely Friendships: 47 Remarkable Stories from the Animal Kingdom (Unlikely Friendships #3)
by Jennifer S. HollandIt is exactly like Isaiah 11:6: “The wolf also shall dwell with the lamb, and the leopard shall lie down with the kid . . . ” Written by National Geographic magazine writer Jennifer Holland, Unlikely Friendships documents one heartwarming tale after another of animals who, with nothing else in common, bond in the most unexpected ways. A cat and a bird. A mare and a fawn. An elephant and a sheep. A snake and a hamster. The well-documented stories of Koko the gorilla and All Ball the kitten; and the hippo Owen and the tortoise Mzee. And almost inexplicable stories of predators befriending prey—an Indian leopard slips into a village every night to sleep with a calf. A lionness mothers a baby oryx. Ms. Holland narrates the details and arc of each story, and also offers insights into why—how the young leopard, probably motherless, sought maternal comfort with the calf, and how a baby oryx inspired the same mothering instinct in the lionness. Or, in the story of Kizzy, a nervous retired Greyhound, and Murphy, a red tabby, how cats and dogs actually understand each other’s body language. With Murphy’s friendship and support, Kizzy recovered from life as a racing dog and became a confident, loyal family pet.These are the most amazing friendships between species, collected from around the world and documented in a selection of full-color candid photographs.
Unlikely Warrior: A Jewish Soldier in Hitler's Army
by Georg RauchAs a young adult in wartime Vienna, Georg Rauch helped his mother hide dozens of Jews from the Gestapo behind false walls in their top-floor apartment and arrange for their safe transport out of the country. His family was among the few who worked underground to resist Nazi rule. Then came the day he was drafted into Hitler's army and shipped out to fight on the Eastern front as part of the German infantry—in spite of his having confessed his own Jewish ancestry. Thus begins the incredible journey of a nineteen year old thrust unwillingly into an unjust war, who must use his smarts, skills, and bare-knuckled determination to stay alive in the trenches, avoid starvation and exposure during the brutal Russian winter, survive more than one Soviet labor camp, and somehow find his way back home. Unlikely Warrior is Rauch's true account of this extraordinary adventure.
Unlock the Dark
by Sasa HawkPerfect for fans of Brigid Kemmerer and Lexi Ryan, this debut romantasy stand-alone novel blends an immersive world, unique magic system, and swoon-worthy romance to create an unputdownable read that explores the great and terrible lengths to which love compels us to go.Elia Tallis’s key conjuring abilities, when used with her father’s magic, allow her to open a path to any location. But Papa is dying, and Elia has been forced to painfully tether him to life so she can siphon his magic to provide for her siblings. The god of death, angry to be denied his due, punishes her by claiming her youngest brother as a servant.Desperate to save her brother, Elia accepts a potentially deadly commission from Trys, a kindhearted prince with his nose stuck in a book. Trys wants Elia to help him find a legendary scroll. In exchange, he’ll give her his hand in marriage, securing her and her siblings’ futures and allowing her to release Papa to the afterlife.Despite the danger of their quest, Elia and Trys find themselves increasingly drawn to each other. But when Trys finally reads the scroll, it transforms him into a monster beyond comprehension. Elia will have to wield her power in ways she never thought possible, braving a world of endless darkness and the nightmares dwelling within it to bring home the prince she’s growing to love.
Unmaking Hunter Kennedy: A Love Story
by Anne EliotSubplots other than romance: recovering from teen depression, social anxiety, shyness.
Unnatural (Archangel Academy Ser.)
by Michael GriffoIn the town of Eden in northwestern England stands the exclusive boarding school known as Archangel Academy. Ancient and imposing, it's a place filled with secrets. Just like its students. . .For Michael Howard, being plucked from his Nebraska hometown and sent thousands of miles away is as close as he's ever come to a miracle. In Weeping Water, he felt trapped, alone. At Archangel Academy, Michael belongs. And in Ciaran, Penry, and especially Ciaran's enigmatic half-brother Ronan, Michael finds friendship deeper than he's ever known. But Michael's only beginning to understand what makes the Academy so special. Ronan is a vampire--part of a hybrid clan who are outcasts even among other vampires. Within the Academy's confines exists a ruthless world of deadly rivalries and shifting alliances, of clandestine love and forbidden temptations. And soon Michael will confront the destiny that brought him here--and a danger more powerful than he can imagine. . .Michael Griffo is an award-winning writer and one of six playwrights whose career will be tracked by WritersInsight.com until 2010. He is a graduate of New York University, has studied at Playwrights Horizons and Gotham Writers Workshop, and has written several screenplays.
Unnatural Deeds
by Cyn BalogA novel of infatuation and obsession, Unnatural Deeds has an electrifying ending that readers won't see coming.Victoria Zell doesn't fit in, not that she cares what anyone thinks. She and her homeschooled boyfriend, Andrew, are inseparable. All they need is each other. That is, until Zachary Zimmerman joins her homeroom. Within an hour of meeting, he convinces good-girl Vic to cut class. And she can't get enough of that rush.Despite Vic's loyalty to Andrew, she finds her life slowly entwining with Z's. Soon she's lying to everyone she knows in an effort to unravel Z's secrets. Except Z's not the only one with a past. Victoria's hiding her own secrets, secrets that will come back to haunt her...and destroy everything in her path.
Unofficial Holy Bible for Minecrafters: Stories from the Bible Told Block by Block
by Christopher Miko Garrett RominesMinecraft has swept the world by storm. More than one hundred million games have been sold. Parents of children who play Minecraft will love this fun, educational collection of Bible stories. <P><P>With the world of Minecraft as a backdrop using vivid, full-color screenshots, children will experience the Bible as never before. Authors Garrett Romines and Christopher Miko are teachers who have used Minecraft to create imaginative worlds in their classrooms. Now, they have created Bible stories with virtual blocks to produce vibrant, 3-D worlds filled with adventure and astonishing imagination. With fascinating scripture and narrative simplified to teach young readers, this is the perfect gift. The images created are not only of magnificent, vast terrains often found in Minecraft but also feature artfully re-created Bible characters, such as Adam and Eve, and superb designs of the pyramids and Noah's ark. A range of biblical characters such as Jesus and Pharaoh are offered in fun, colorful scenes kids will treasure. <P>Engaging stories including the Tower of Babel and the story of Abram and Lot, to name a few, are here. With over 400 images, young readers will explore the story of creation, the journey of Abraham, David and Goliath, Moses's great journey, the birth of Jesus, the Last Supper, and many more stories! The Unofficial Holy Bible for Minecrafters makes the Bible more entertaining, engaging, and accessible for children than ever!
Unpunished Murder: Massacre at Colfax and the Quest for Justice
by Lawrence GoldstoneHow the Supreme Court turned a blind eye on justice, stripped away the equal rights promised to all Americans, and ushered in the era of Jim Crow.On Easter Sunday of 1873, just eight years after the Civil War ended, a band of white supremacists marched into Grant Parish, Louisiana, and massacred over one hundred unarmed African Americans. The court case that followed reached the highest court in the land. Yet, following one of the most ghastly incidents of mass murder in American history, not one person was convicted.The opinion issued by the Supreme Court in US v. Cruikshank set in motion a process that would help create a society in which Black Americans were oppressed and denied basic human rights—legally, according to the courts. These injustices paved the way for Jim Crow and would last for the next hundred years. Many continue to exist to this day.In this compelling and thoroughly researched volume for young readers, Lawrence Goldstone traces the evolution of the law and the fascinating characters involved in the story of how the Supreme Court helped institutionalize racism in the American justice system.“Spotlighting an event seldom discussed in books for young people, Goldstone provides a complex, useful historical context for understanding issues surrounding race and justice.” —Booklist (starred review)“A unique look at not only the massacre in question, but also at the history and workings of the Supreme Court of the United States.” —School Library Connection“The book is, in large part, the story of how racism evolves, persisting in laws and politics despite major social advances.” —The Horn Book (starred review)
Unraveled
by Gena ShowalterFormer outcast Aden Stone finds himself at the centre of a brewing battle between creatures of the dark, where his destiny is foreseen as death. He decides to fight his destiny with the help of his friends and finds a reason to live for the first time in his life.
Unraveled (An\intertwined Novel Ser. #2)
by Gena ShowalterBefore the White Rabbit Chronicles, before Firstlife, New York Times bestselling author Gena Showalter wrote the Intertwined series, featuring a sixteen-year-old boy with four other souls trapped in his head. Aden Stone’s adventures continue in book 2, UNRAVELED…Since coming to Crossroads, Oklahoma, former outcast Aden Stone has been living the good life. Never mind that one of his best friends is a werewolf, his girlfriend is a vampire princess who hungers for his blood, and he’s supposed to be crowned Vampire King—while still a human! Well, kind of. With four—oops, three now—human souls living inside his head, Aden has always been "different" himself. These souls can time-travel, raise the dead, possess another’s mind and, his least favorite these days, tell the future. The forecast for Aden? A knife through the heart. A war is brewing between the creatures of the dark, and Aden is somehow at the center of it all. But he isn’t about to lie down and accept his destiny without a fight. Not when his new friends have his back, not when Victoria has risked her own future to be with him, and not when he has a reason to live for the first time in his life….Originally published in 2010.
Unremembered
by Jessica BrodyWhen Freedom Airlines flight 121 went down over the Pacific Ocean, no one ever expected to find survivors. Which is why the sixteen-year-old girl discovered floating among the wreckage--alive--is making headlines across the globe. Even more strange is that her body is miraculously unharmed and she has no memories of boarding the plane. She has no memories of her life before the crash. She has no memories period. No one knows how she survived. No one knows why she wasn't on the passenger manifest. And no one can explain why her DNA and fingerprints can't be found in a single database in the world. Crippled by a world she doesn't know, plagued by abilities she doesn't understand, and haunted by a looming threat she can't remember, Seraphina struggles to piece together her forgotten past and discover who she really is. But with every clue only comes more questions. And she's running out of time to answer them. Her only hope is a strangely alluring boy who claims to know her from before the crash. Who claims they were in love. But can she really trust him? And will he be able to protect her from the people who have been making her forget? From popular young adult author Jessica Brody,Unrememberedis the start of a compelling and suspenseful new sci-fi series, set in a world where science knows no boundaries, memories are manipulated, and true love can never be forgotten.
Unschooled: Raising Curious, Well-Educated Children Outside the Conventional Classroom
by Peter Gray Kerry McDonaldEducation has become synonymous with schooling, but it doesn't have to be. As schooling becomes increasingly standardized and test driven, occupying more of childhood than ever before, parents and educators are questioning the role of schooling in society. Many are now exploring and creating alternatives. In a compelling narrative that introduces historical and contemporary research on self-directed education, Unschooled also spotlights how a diverse group of individuals and organizations are evolving an old schooling model of education. These innovators challenge the myth that children need to be taught in order to learn. They are parents who saw firsthand how schooling can dull children's natural curiosity and exuberance and others who decided early on to enable their children to learn without school. Educators who left public school classrooms discuss launching self-directed learning centers to allow young people's innate learning instincts to flourish, and entrepreneurs explore their disillusionment with the teach-and-test approach of traditional schooling.
Unscripted Joss Byrd: A Novel
by Lygia Day PeñaflorHollywood critics agree. Joss Byrd is "fiercely emotional," a young actress with "complete conviction," and a "powerhouse." Joss Byrd is America's most celebrated young actress, and but on the set of her latest project, a gritty indie film called The Locals, Joss's life is far from glamorous. While struggling with her mother's expectations, a crush on her movie brother, and a secret that could end her career, Joss must pull off a performance worthy of a star. When her renowned, charismatic director demands more than she is ready to deliver, Joss must go off-script to stay true to herself.
Unspeakable
by Abbie RushtonMegan doesn't speak. She hasn't spoken in months. Pushing away the people she cares about is just a small price to pay. Because there are things locked inside Megan's head - things that are screaming to be heard - that she cannot, must not, let out. Then Jasmine starts at school: bubbly, beautiful, talkative Jasmine. And for reasons Megan can't quite understand, life starts to look a bit brighter. Megan would love to speak again, and it seems like Jasmine might be the answer. But if she finds her voice, will she lose everything else?
Unstoppable
by Tim GreenIf anyone understands the phrase "tough luck," it's Harrison. As a foster kid in a cruel home, he knows his dream of one day playing in the NFL is a longshot. Then Harrison is brought into a new home with kind, loving parents—his new dad is even a football coach. Harrison's big build and his incredible determination quickly make him a star running back on the junior high school team. On the field, he's practically unstoppable. But Harrison's good luck can't last forever. When a routine sports injury leads to a devastating diagnosis, it will take every ounce of Harrison's determination not to give up for good.
Unstoppable Moses: A Novel
by Tyler James SmithIn this coming-of-age debut, a seventeen-year-old boy has one week in the aftermath of a disastrous prank to prove to the authorities, and to himself, that he’s not a worthless jerk who belongs in jail.Moses and his cousin Charlie were best friends, wisecracking pranksters, unstoppable forces of teenage energy—until the night they became accidental arsonists and set in motion a chain of events that left Moses alone, guilt-stricken, and most likely trapped in his dead-end town. Then Moses gets a lucky break: the chance to volunteer as a camp counselor for week and prove that the incident at the bowling alley should be expunged from his record. And since a criminal record and enrollment at Duke are mutually exclusive, he’s determined to get through his community service and get on with his life. But tragedy seems to follow him wherever he goes, and this time, it might just stop him in his tracks.“Unstoppable Moses is radiant; one of those rare debut novels that shines with humor, love, compassion, and hope, with a cast of unforgettable characters that jump off the pages and into your heart. Tyler James Smith is a masterful storyteller.”—Andrew Smith, Printz Honor and Boston Globe-Horn Book Award-winning author of Grasshopper Jungle“When people say reading makes us more empathetic, they are talking about books like Unstoppable Moses by Tyler James Smith. A lyrical, hilarious, so-real-it-hurts debut that reminds us all just how much we have to lose, and why it’s important to never give up. I’m so happy this book is in the world.”—Bonnie-Sue Hitchcock, Morris Honor-winning author of The Smell of Other People’s Houses
Unstoppable Us, Volume 2: Why The World Isn't Fair (Unstoppable Us #2)
by Yuval Noah HarariNEW YORK TIMES BESTSELLER • From world-renowned historian and philosopher Yuval Noah Harari, the bestselling author of Sapiens, comes the second volume in the bestselling Unstoppable Us series that traces human development from the Agricultural Revolution to Prehistoric Egypt.Humans may have taken over the world, but what happened next? How did our hunter-gatherer ancestors become village farmers? Why were kingdoms and laws established? How did we go from being the rulers of Earth to the rulers of each other?And why isn&’t the world fair?The answer to all of that is one of the strangest tales you&’ll ever hear. And it&’s a true story!From cultivating land and sharing resources to building pyramids and paying taxes, prepare to discover how humans established civilization, endured the consequences for it, and created history-changing inventions along the way. In Unstoppable Us, Volume 1: How Humans Took Over the World, acclaimed author Yuval Noah Harari explored the early history of humankind. In Volume 2, he is back with another expertly crafted story of how human society evolved and flourished. His dynamic writing is accompanied by maps, a timeline, and full-color illustrations, making the incredible story of our past fun, engaging, and impossible to put down.
Unstoppable: 75 Stories of Trailblazing Indian Women
by Gayathri PonvannanMeet the wonder women of Indian history! They flew planes, swam across oceans, led armies, performed stunts, built cities and captured historic moments on camera, despite being constantly told to stay home, because that?s what `good girls? did. These were women who dared to dream and worked hard to turn their dreams into reality, who shaped their own destinies and refused to let anyone tell them what to do. Featuring the amazing adventures of Janaki Ammal, Rani Abbakka, Nadia Wadia, Sarla Sharma Thakral, Rajkumari Amrit Kaur and many others, Unstoppable is a collection of 75 power-packed stories of the extraordinary Indian women who broke the rules to change the world around them for the better.
Unthinkable (Night Fall ™)
by Shirley DukeOmar Phillips is Bridgewater High's favorite local teen author. His Facebook fans can't wait for his next horror story. But lately Omar's imagination has turned against him. Horrifying visions of death and destruction come over him with wide-screen intensity. The only way to stop the visions is to write them down. Until they start coming true... Enter Sophie Minax, the mysterious Goth girl who's been following Omar at school. "I'm one of you," Sophie says. She tells Omar how to end the visions―but the only thing worse than Sophie's cure may be what happens if he ignores it.