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From an Idea to Nike: How Marketing Made Nike a Global Success (From an Idea to)
by Lowey Bundy SicholFrom an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.Find out where the name Nike came from and how the famous swoosh became the signature logo.Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
President of Poplar Lane
by Margaret MincksThe Poplar Kids are taking over their middle school in this uproariously funny sequel to Payback on Poplar Lane, which NYT bestselling author Chris Grabenstein called "the funniest book I've read in years."Clover O'Reilly is super psyched to run for class president. As the second oldest of five sisters, she struggles to be heard in her ginormous family. But when you are president of the seventh grade, everyone has listen to you! Comedy magician Mike the Unusual feels confident onstage. Offstage, life can be tricky. It's okay that his classmates don't understand him, but it bugs him when his dad suggests he needs more friends. Is he willing to give up his passion to win friends . . . and votes?Clover and Mike compete to rule their school in this sequel to Payback on Poplar Lane that's filled with scheming advisers, political gaffes, missteps that lead to big laughs... and campaign sabotage!
Stinkbomb and Ketchup-Face and the Pizza of Peril (Stinkbomb and Ketchup-Face #3)
by John Dougherty Sam RicksThere is something cheesy going on in the kingdom of Great Kerfuffle! The rascally BADgers have escaped from jail again and they made an amazing discovery--a pizza mine! They love eating it, of course, and selling it to make money to fund their villainous plots. But there's a big problem: the Loose Pebbles library is tipping over without all that pizza to hold it up. And if it tips any farther, the entire island of Great Kerfuffle will flip over into the ocean! So it's up to Stinkbomb and Ketchup-Face to save the day. But even with a shopping cart disguised as a horse, secret agent sunglasses, and an elephant who walks by at just the right moment, a surprise that's bigger and badder than ever throws them for a loop.Will the island of Great Kerfuffle be no more? We can't tell you, because that would spoil the story!
To Night Owl From Dogfish
by Holly Goldberg Sloan Meg WolitzerFrom two extraordinary authors comes a moving, exuberant, laugh-out-loud novel about friendship and family, told entirely in emails and letters. <P><P>Avery Bloom, who's bookish, intense, and afraid of many things, particularly deep water, lives in New York City. Bett Devlin, who's fearless, outgoing, and loves all animals as well as the ocean, lives in California. What they have in common is that they are both twelve years old, and are both being raised by single, gay dads. <P><P>When their dads fall in love, Bett and Avery are sent, against their will, to the same sleepaway camp. Their dads hope that they will find common ground and become friends--and possibly, one day, even sisters. But things soon go off the rails for the girls (and for their dads too), and they find themselves on a summer adventure that neither of them could have predicted. <P><P>Now that they can't imagine life without each other, will the two girls (who sometimes call themselves Night Owl and Dogfish) figure out a way to be a family?
The Lost Girl
by Anne UrsuAnne Ursu, author of the National Book Award nominee The Real Boy, returns with a story of the power of fantasy, the limits of love, and the struggles inherent in growing up.When you’re an identical twin, your story always starts with someone else. For Iris, that means her story starts with Lark.Iris has always been the grounded, capable, and rational one; Lark has been inventive, dreamy, and brilliant—and from their first moments in the world together, they’ve never left each other’s side. Everyone around them realized early on what the two sisters already knew: they had better outcomes when they were together.When fifth grade arrives, however, it's decided that Iris and Lark should be split into different classrooms, and something breaks in them both.Iris is no longer so confident; Lark retreats into herself as she deals with challenges at school. And at the same time, something strange is happening in the city around them, things both great and small going missing without a trace.As Iris begins to understand that anything can be lost in the blink of an eye, she decides it’s up to her to find a way to keep her sister safe.
Right as Rain
by Lindsey StoddardFrom the critically acclaimed author of Just Like Jackie comes a strikingly tender novel about one family’s heartbreak and the compassion that carries them through, perfect for fans of Sara Pennypacker, Lisa Graff, and Ann M. Martin.It’s been almost a year since Rain’s brother Guthrie died, and her parents still don’t know it was all Rain’s fault. In fact, no one does—Rain buried her secret deep, no matter how heavy it weighs on her heart.So when her mom suggests moving the family from Vermont to New York City, Rain agrees. But life in the big city is different. She’s never seen so many people in one place—or felt more like an outsider.With her parents fighting more than ever and the anniversary of Guthrie’s death approaching, Rain is determined to keep her big secret close to her heart. But even she knows that when you bury things deep, they grow up twice as tall.Readers will fall in love with the pluck and warmth of Stoddard’s latest heroine and the strength that even a small heart can lend.
The Perfect Horse: The Daring Rescue of Horses Kidnapped During World War II
by Elizabeth Letts<P><P> In the chaotic last days of the war, a small troop of battle-weary American soldiers captures a German spy and makes an astonishing find—his briefcase is empty but for photos of beautiful white horses that have been stolen and kept on a secret farm behind enemy lines. Hitler has stockpiled the world’s finest purebreds in order to breed the perfect military machine—an equine master race. <P><P>But with the starving Russian army closing in, the animals are in imminent danger of being slaughtered for food. With only hours to spare, one of the U.S. Army’s last great cavalrymen, Colonel Hank Reed, makes a bold decision—with General George Patton’s blessing—to mount a covert rescue operation. Racing against time, Reed’s small but determined force of soldiers, aided by several turncoat Germans, steals across enemy lines in a last-ditch effort to save the horses. <P><P>Pulling together this multistranded story, Elizabeth Letts introduces us to an unforgettable cast of characters: Alois Podhajsky, director of the famed Spanish Riding School of Vienna, a former Olympic medalist who is forced to flee the bomb-ravaged Austrian capital with his entire stable in tow; Gustav Rau, Hitler’s imperious chief of horse breeding, a proponent of eugenics who dreams of genetically engineering the perfect warhorse for Germany; and Tom Stewart, a senator’s son who makes a daring moonlight ride on a white stallion to secure the farm’s surrender. <P><P>A compelling account for animal lovers and World War II buffs alike, The Perfect Horse tells for the first time the full story of these events. Elizabeth Letts’s exhilarating tale of behind-enemy-lines adventure, courage, and sacrifice brings to life one of the most inspiring chapters in the annals of human valor.
Eventown
by Corey Ann HayduAn Amazon Best Book of the Month! “Beautiful, mysterious and deeply satisfying.” —Rebecca Stead, Newbery Medal-winning author of When You Reach Me and Goodbye StrangerThe world tilted for Elodee this year, and now it’s impossible for her to be the same as she was before. Not when her feelings have such a strong grip on her heart. Not when she and her twin sister, Naomi, seem to be drifting apart. So when Elodee’s mom gets a new job in Eventown, moving seems like it might just fix everything.Indeed, life in Eventown is comforting and exciting all at once. Their kitchen comes with a box of recipes for Elodee to try. Everyone takes the scenic way to school or work—past rows of rosebushes and unexpected waterfalls. On blueberry-picking field trips, every berry is perfectly ripe. Sure, there are a few odd rules, and the houses all look exactly alike, but it’s easy enough to explain—until Elodee realizes that there are only three ice cream flavors in Eventown. Ever. And they play only one song in music class. Everything may be “even” in Eventown, but is there a price to pay for perfection—and pretending?
Amazing World of Gumball After School Special (The Amazing World of Gumball)
by Jen Hickman Jordan Gibson Kate Sherron Brittany Peer Max Davidson Gustavo Borges Ted Anderson Katy Farina Kate Leth Nneka Myers Philip Murphy Yehudi Mercado Fellipe Martins Fernanda Jaber Zack Giallongo Terry BlasJoin Gumball, Darwin, and friends on their wacky side adventures that will delight any fan of The Amazing World of Gumball! Features stories by an eclectic mix of comics' finest established and up-and-coming talents, including Andy Hirsch (The Baker Street Peculiars), Kate Leth (Patsy Walker, A.K.A. Hellcat!), and Anne Szabla (Bird Boy).
The Amazing World of Gumball: Midsummer Nightmare (The Amazing World of Gumball #6)
by Megan Brennan Jenna Ayoub Lesley AtlanskyAll Darwin wants is a starring role in Elmore Junior High’s latest theatrical production...too bad he can’t stand the spotlight! Roping in Gumball to audition with him, Darwin accidentally helps unleash a curse on the school by speaking the name of the play that was so horrific, it gave a student a mortal case of stagefright. When students start falling victim to the sickness caused by the curse, Gumball and Darwin must do everything in their power to complete the show and cure their fellow classmates. Join writer Megan Brennan (Steven Universe, Pencil Pup) and artist Jenna Ayoub (Lumberjanes/Gotham Academy) as Elmore’s favorite pair of siblings discover what it truly takes to fulfill theater’s greatest promise: the show must go on!
Be My Love
by Kit PearsonOne summer will change everything.For as long as she can remember, Maisie has spent her summers on Kingfisher Island. She and her beloved cousin Una run wild, and Maisie feels the warm embrace of her big, extended family. <P><P>This summer Maisie needs that escape more than ever. But now everything on Kingfisher has changed: Una has returned from her mainland school a sophisticated young woman too mature for childish games, and even worse, she has an all-consuming infatuation with David Meyer, both an old friend and an older man. Soon Maisie finds herself playing second fiddle—jealous of Una and David’s closeness, and unsure of what those feelings mean. <P><P>When Maisie’s greatest attempt to maintain the special magic of her friendship with Una goes up in smoke, it seems as though all is lost. But with an enormous revelation, and a heartrending intervention, Maisie may finally discover the strength she needs to find the same peace that the island has brought her within herself.
Laugh-Out-Loud Springtime Jokes for Kids (Laugh-Out-Loud Jokes for Kids)
by Rob ElliottThe #1 bestselling Laugh-Out-Loud Jokes for Kids series is back with a newly hatched set of spring-themed jokes for the whole family. Q: Why are bunnies such good listeners?A: They’re all ears!Rob Elliott’s #1 bestselling Laugh-Out-Loud Jokes for Kids series returns with a collection of seasonal jokes to get you through the April showers. These bright, clean jokes and sunny puns are sure to freshen up the winter air.Enjoy some laughs! Perfect for travels and for sharing with friends.
Watch Hollow (Watch Hollow #1)
by Gregory Funaro Matthew GriffinNew York Times bestselling author Gregory Funaro brings us into a world where magic exists, monsters roam in the shadows, and wooden animals come to life. <P><P>Deep within the enchanted woods in the town of Watch Hollow stands the once-grand Blackford House, whose halls hold a magical secret: a giant cuckoo clock that does much more than tell time. But when the clock’s gears cease to turn, an evil presence lurking among the trees begins to come out of the shadows.When Lucy and Oliver Tinker arrive in Watch Hollow, they have no idea that anything is wrong. <P><P>A mysterious stranger has made their father an offer that’s too good for him to refuse. All Mr. Tinker needs to do is fix the clock at Blackford House and fistfuls of gold coins are his to keep. It doesn’t take long, however, for the children to realize that there is more to Blackford House than meets the eye. <P><P>And before they can entirely understand the strange world they’ve stumbled into, Lucy and Oliver must join forces with a host of magical clock animals to defeat the Garr—a vicious monster that not only wants Blackford House for itself, but also seeks to destroy everything the Tinkers hold dear.
Switched (Fairy Tale Reform School #4)
by Jen CalonitaReform or relapse? Things at Fairy Tale Reform School are great. Rumpelstiltskin has been ousted, and everyone is buzzing about the fact that Beauty and Prince Sebastian (aka the Beast) have joined the teaching staff. Everyone, that is, except Gilly, who can't seem to focus on anything but Anna. How is it that her beloved sister somehow went bad and joined up with Rump? And why doesn't anyone seem to care? Sure, the Royal Court says they're working on it, but they've got exactly nothing to show for it. But when new-kid Jack joins FTRS with tales of his own family being snatched by Rump, Gilly knows she's in good company. Jack wants answers, just like Gilly. And if the Royal Court can't get the job done, then maybe it's time to break some rules...Fairy Tale Reform School Series: Flunked (Book 1); Charmed (Book 2); Tricked (Book 3); Switched (Book 4).
The Stupendously Spectacular Spelling Bee (The Spectacular Spelling Bee #1)
by Deborah AbelaA heartwarming story about a girl who's afraid to follow her dreams, and the family who help make them happen.India Wimple can spell. Brilliantly. Every Friday night, she and her family watch the Stupendously Spectacular Spelling Bee on TV. When the Wimples suggest she enter the next Bee, India feels nothing but trepidation. She's sure she's not good enough - but with the support of her family, India finds the courage to sign up. There are plenty of obstacles to reaching the finals, like Summer Millicent Ernestine Beauregard-Champion, a spoiled rich girl who isn't afraid to step on anyone who gets in her way of winning. The whole thing seems rather calamitous to India. But with hope, hard work, and a little bit of heart, something splendiferous might be on the horizon...
Mucking About
by John ChambersWe are in Ireland and it's an awfully long time ago. Centuries and centuries. The country is supposed to have gone Christian, but there's still magic in the air, druids in the forest, fairy music in the distance. Manchán's mother wants to make a monk of Manchán. Manchán most emphatically does not want to be made a monk of. He'd rather sing songs with his father, or go fishing with his friend, Pagan-of the-Six-Toes, or go charging through the forest with his pet pig, Muck, or go bare-back riding over the bog on the chieftain's mad ram, Balor. Anything fun or adventurous or magical, and absolutely nothing to do with turnips, penance, prayers, monks, and chanting. Poor Manchán! The more he mucks about having fun, the more his mother is determined to tame him.
Junior Ninja Champion: The Fastest Finish (Junior Ninja Champion)
by Catherine HapkaThe second book in this action-packed adventure series follows a team of young ninjas to the final round of the first-ever Junior Ninja competition—perfect for young ninjas and ninja fans everywhere!? When tweens Izzy, Ty, Kevin, JJ, and Mackenzie heard there was going to be a kids' version of the reality-TV obstacle competition National Ninja Champion, they all found themselves drawn to Fit Kidz Gym. They quickly formed a team—training together and helping one another overcome all kinds of obstacles as they tried out for a spot on Junior Ninja Champion. It's surreal but exciting to watch themselves on TV . . . and the show is a huge hit! Now Izzy and JJ are headed to the finals in Hollywood, and the rest of the team is coming along to cheer them on. Ty is an alternate, hoping for his shot at glory. But when the show throws them a curve ball and announces a wildcard episode, it brings a new competitor to the Fit Kidz team and takes the competition up a notch. Who will lose their grip on victory, and who will climb their way to the top on the first season of Junior Ninja Champion?
Juan Daniel's Futbol Frog: A Bioengineering Story
by the Engineering is Elementary Team Keith FavazzaNIMAC-sourced textbook
Over the Garden Wall: Hollow Town #4 (Over the Garden Wall: Hollow Town #4)
by Celia Lowenthal Jorge MonlongoAs Beatrice continues to urge Wirt to leave Hollow Town, Greg is unhelpful. Except, after all this time something about Wirt seems off...
Regular Show Original Graphic Novel: Comic Conned (Regular Show)
by Nicole Andelfinger Mattia Di Meo Cristina Rose ChuaIt’s time for City ComicFest & Convention of Comic Culture! When the one-and-only comic extravaganza comes to town, Mordecai and Rigby do everything they can to secure tickets for the once in a lifetime opportunity to meet their favorite action hero: Bulk Berk! But what starts as innocent fun soon becomes much more complicated when Bulk Berk asks them for help getting a super rare item that can only be found at the show. Join writer Nicole Andelfinger (Munchkin, Adventure Time Comics) and illustrator Mattia di Meo (Adventure Time/Regular Show) as Mordecai and Rigby embark on an incredible journey through their local comic convention. <P><P> <i>Advisory: Bookshare has learned that this book offers only partial accessibility. We have kept it in the collection because it is useful for some of our members. Benetech is actively working on projects to improve accessibility issues such as these.</i>
Where Is the Taj Mahal? (Where Is?)
by David Groff Dorothy Hoobler John Hinderliter Thomas HooblerLearn about the love story behind the creation of one of the most beautiful and famous buildings in the world.The Taj Mahal may look like a palace, but it's actually a tomb and a lasting testament to one of the world's great love stories. In 1612, Mogul emperor Shah Jahan married Mumtaz Mahal. It had been love at first sight and for nineteen years they were so inseparable that Mumtaz even accompanied Shah Jahan to battlefields. When she died suddenly giving birth to their fourteenth child, the emperor set about building a magnificent memorial to his wife. Everything about the Taj was perfectly planned, from the white marble walls that shimmer in the sunlight and sparkle by moonlight, to the countless decorative flowers made from precious gems that still astound visitors today. Recent discoveries at the site make this a timely account of a timeless monument.From the Trade Paperback edition.
Who Is Pele? (Who Was?)
by Andrew Thomson Who Hq James BuckleyThe story of a poor boy from Brazil who became the greatest soccer player of all time and one of the most important athletes of the twentieth century!His parents may have named him Edson Arantes do Nascimento, but to the rest of the world, he is known as Pelé. The now-retired professional soccer forward stunned Brazil when he began playing for the Santos soccer club at age fifteen. He then went on to captivate the world when he joined his country's national soccer team and helped them win three World Cup championships. Although he's hailed as a national hero for his accomplishments in soccer, Pelé has been an influential person both on and off the pitch. His work with organizations like UNICEF has helped improve conditions for children around the world. Young readers can learn more about the man who connected soccer with the phrase "The Beautiful Game."
Melting Away, Pioneer Edition (Explorer Books)
by Glen PhelanNIMAC-sourced textbook <P><P>Learn about why the Earth is heating up and how people can slow the global warming.
The Watsons Go to Birmingham—1963: Instructional Guides for Literature (HRW Library (Holt) Ser.)
by Christopher Paul CurtisNIMAC-sourced textbook <P><P>Enter the hilarious world of ten-year-old Kenny and his family, the Weird Watsons of Flint, Michigan. There's Momma, Dad, little sister Joetta, and brother Byron, who's thirteen and an "offical juvenile delinquent." When Momma and Dad decide it's time for a visit to Grandma. Dad comes home with the amazing Ultra-Glide, and the Watsons set out on a trip like no other. they're heading South. They're going to Birmingham, alabama, toward one of the darkest moments in American history. A warmly memorable evocation of an African-American family. Both comic and deeply moving.
Sir Dalton and The Shadow Heart (The Knights of Arrethtrae #3)
by Chuck BlackSir Dalton, a knight in training, seems to have everything going for him. Young, well-liked, and a natural leader, he has earned the respect and admiration of his fellow knights, and especially the beautiful Lady Brynn. But something is amiss at the training camp. Their new trainer is popular but lacks the passion to inspire them to true service to the King and the Prince. Besides this, the knights are too busy enjoying a season of good times to be concerned with a disturbing report that many of their fellow Knights have mysteriously vanished. When Sir Dalton is sent on a mission, he encounters strange attacks, especially when he is alone. As his commitment wanes, the attacks grow in intensity until he is captured by Lord Drox, a massive Shadow Warrior. Bruised and beaten, Dalton refuses to submit to evil and initiates a daring escape with only one of two outcomes–life or death. But what will become of the hundreds of knights he’ll leave behind? In a kingdom of peril, Dalton thinks he is on his own, but two faithful friends have not abandoned him, and neither has a strange old hermit who seems to know much about the Prince. But can Dalton face the evil Shadow Warrior again and survive? From the Trade Paperback edition.