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Principles of Management
by Mason Carpenter Talya Bauer Berrin ErdoganPrinciples of Management by Carpenter, Bauer and Erdogan teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership. Strategic: All business school teachings have some orientation toward performance and strategy and are concerned with making choices that lead to high performance. Principles of Management will frame performance using the notion of the triple bottom-line the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line is financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance. The Entrepreneurial Manager: While the General Management course at Harvard Business School was historically one of its most popular and impactful courses (pioneered in the 1960s by Joe Bower), recent Harvard MBAs did not see themselves as general managers. This course was relabeled 'The Entrepreneurial Manager' in 2006, and has regained its title as one of the most popular courses. This reflects and underlying and growing trend that students, including the undergraduates this book targets, can see themselves as entrepreneurs and active change agents, but not just as managers. By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management that students can relate to. At the same time, this perspective is as relevant to existing for-profit organizations (in the form intrapreneurship) as it is to not-for-profits and new entrepreneurial ventures. Active Leadership: Starting with the opening chapter, Principles of Management show students how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Students are increasingly active as leaders at an early age, and are sometimes painfully aware of the leadership failings they see in public and private organizations. It is the leader and leadership that combine the principles of management (the artist's palette, tools, and techniques) to create the art of management. Cases: Mason provides brief cases in his Instructors Manual for those who take a case approach to the course or who wish to incorporate cases. This book's modular format easily maps to a POLC course organization (Planning, Organizing, Leading, and Controlling, attributed to Henri Fayol (1949, General and industrial management. London. Pitman Publishing company), and suits the needs of most undergraduate or graduate course in Principles of Management.
Principles of Marketing 2.0
by Mary Anne Raymond Jeff TannerPrinciples of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic - This textbook employs the term "offering" instead of the more traditional First "P" -- product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability; Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the triple bottom line of financial, social, and environment performance. Ethics and social responsibility; Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage -- Tanner, Raymond and Schuster deliberately entitled Chapter 1; What is Marketing?; Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics -- Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ;well, what this marketing strategy really worth it?; And what is the marketing ROI?; And finally, what is this customer or set of customers worth to us over their lifetime? Principles of Marketing Version 2.0 brings new and updated coverage of new developments in the influence of social media to empower consumers, as well as marketing's use of social media, such as sentiment analysis, mobile marketing, and customer service and complaint tracking, as a communications and promotion channel, just a name a few. Version 2.0 also has an overall increased number of examples, as well as, new discussion questions in every chapter (resulting in at least 10 per chapter). In addition, the textbook's key terms, and repeated concepts have been strategically arranged to make customizing this book with Flat World's MIYO platform even easier.
Principles of Microeconomics 2.0
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish Version 2.0 (an orginal re-launch) of Tim Tregarthen's wonderful principles of microeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him.
Risk Management for Enterprises and Individuals
by Etti Baranoff Patrick Lee Brockett Yehuda KahaneThis book is intended for the Risk Management and Insurance course where Risk Management is emphasized. When we think of large risks, we often think in terms of natural hazards such as hurricanes, earthquakes or tornados. Perhaps man-made disasters come to mind such as the terrorist attacks in the U.S. on September 11, 2001. Typically we have overlooked financial crises, such as the credit crisis of 2008. However, these types of man-made disasters have the potential to devastate the global marketplace. Losses in multiple trillions of dollars and in much human suffering and insecurity are already being totaled, and the global financial markets are collapsing as never before seen. We can attribute the 2008 collapse to financially risky behavior of a magnitude never before experienced. The 2008 U.S. credit markets were a financial house of cards. A basic lack of risk management (and regulators' inattention or inability to control these overt failures) lay at the heart of the global credit crisis. This crisis started with lack of improperly underwritten mortgages and excessive debt. Companies depend on loans and lines of credit to conduct their routine business. If such credit lines dry up, production slows down and brings the global economy to the brink of deep recession or even depression. The snowballing effect of this failure to manage the risk associated with providing mortgage loans to unqualified home buyers have been profound, indeed. When the mortgages failed because of greater risk- taking on the Street, the entire house of cards collapsed. Probably no other risk-related event has had, and will continue to have, as profound an impact world wide as this risk management failure. How was risk in this situation so badly managed? What could firms and individuals have done to protect themselves? How can government measure such risks (beforehand) to regulate and control them? These and other questions come to mind when we contemplate the consequences of this risk management fiasco. Standard risk management practice would have identified sub-prime mortgages and their bundling into mortgage-backed-securities as high risk. People would have avoided these investments or would have put enough money into reserve to be able to withstand defaults. This did not happen. Accordingly, this book may represent one of the most critical topics of study that the student of the 21st century could ever undertake. Risk management will be a major focal point of business and societal decision making in the 21st century. A separate focused field of study, it draws on core knowledge bases from law, engineering, finance, economics, medicine, psychology, accounting, mathematics, statistics and other fields to create a holistic decision-making framework that is sustainable and value- enhancing. This is the subject of this book.
Seventeenth Summer
by Maureen DalyUntil the summer before college, Angie Morrow didn't really date. Her mother didin't like her to go out much. But no one -- not even Angie's mother -- can resist the charm of strikingly handsome Jack Duluth. His good looks grab Angies's attention from the moment in June when Jack throws Angie a smile at McKight's drugstore. And on their first date sailing under the stars -- when Jack leans in and whispers to Angie, "You look nice with the wind in your hair," the strange new feeling s begin. Tingles, prickles, warmth: the tell-tale signs of romance. It's the beginning of an unforgettable summer for Angie, full of wonder, warmth, tears, challenge, and love. Maureen Daly had created a love story so honest that it has withstood the test of time, winning new fans for more than six decades. Today, this classic is enjoyed by many who think of it as the quintessential love story, and as a glimpse of love in the 1940's; a refreshing alternative to modern love stories, reflecting the beauty and innocence of new love.
Sexuality and Our Diversity: Integrating Culture with the Biopsychosocial Version 1.0
by Marcus TyeSexuality and Our Diversity: Integrating Culture with the Biopsychosocial by Marcus Tye explores, with an integrated approach, the complex dimensions of biology, culture, psychology, sociology, history, and philosophy that explain human sexual diversity. While this text is primarily focused on the present, it also explores selected aspects of history to lend perspective to students that contemporary controversies have deep historical roots.
Sociology
by Steven E. BarkanThis best selling software-based workbook lets students explore dozens of sociological topics and issues, using data from the United States and around the world. With the workbook and accompanying ExplorIt software and data sets, students won't just read about what other sociologists have done, they will discover sociology for themselves. DISCOVERING SOCIOLOGY will add an exciting dimension to the introductory sociology course.
Sociology: Understanding and Changing the Social World
by Steven E. BarkanThe founders of sociology in the United States wanted to make a difference. A central aim of the sociologists of the Chicago school was to use sociological knowledge to achieve social reform. A related aim of sociologists like Jane Addams, W.E.B. DuBois, and Ida B. Wells-Barnett and others since was to use sociological knowledge to understand and alleviate gender, racial, and class inequality. It is no accident that many sociology instructors and students are first drawn to sociology because they want to learn a body of knowledge that could help them make a difference in the world at large. Steve Barkan's Sociology: Understanding and Changing the Social World is designed for this audience. It presents a sociological understanding of society but also a sociological perspective on how to change society, while maintaining the structure and contents of the best mainstream texts.
The Strange Case of Dr. Jekyll and Mr. Hyde
by Robert Louis StevensonRespected scientist Dr. Jekyll develops a potion that transforms him into his alter ego, the depraved Mr. Hyde, who indulges in acts of lust and brutality. Both a page-turner and an exploration of good and evil, The Strange Case of Dr. Jekyll and Mr. Hyde is one of the best-known stories in all of literature. This short novel, first published in 1886, is the definition of a classic.
The Strange Case of Dr. Jekyll and Mr. Hyde
by Robert Louis StevensonRespected scientist Dr. Jekyll develops a potion that transforms him into his alter ego, the depraved Mr. Hyde, who indulges in acts of lust and brutality. Both a page-turner and an exploration of good and evil, The Strange Case of Dr. Jekyll and Mr. Hyde is one of the best-known stories in all of literature. This short novel, first published in 1886, is the definition of a classic.
Survey of Economics Version 1.0
by Libby Rittenberg Timothy TregarthenThis Survey of Economics textbook is intended for the one-semester introductory economics course. Building on the pedagogy developed in their successful two-semester Principles of Economics textbook, Libby and Tregarthen cover topics that will give students the tools to understand the economics way of thinking.
Sustainability, Innovation, and Entrepreneurship
by Andrea LarsonThis book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, this text will help you and your students explore that necessity, its implications and its progression.
First Contact
by Hugh WaltersMysterious radio signals were being received from the planet Uranus, and Earth's leading scientists decided that a complete investigation was needed. For the first time, the U.N.E.X.A. planned a two-ship expedition, under the overall command of Chris Godfrey. Serge, Morrey and Tony were of course included, and four other astronauts made up the crew of the two ships.At first the signals made little difference to them, except that they produced violent headaches if listened to for more than a few seconds. But when Chris awoke after a spell of hypothermia and tried to call the other ship he was horrified to hear the sinister sounds from Uranus on the wavelength which connected the two ships with each other and both of them with Control, back on Earth...
The Dawn's Early Light: The War of 1812 and the Battle That Inspired Francis Scott Key to Write "The Star-Spangled Banner" (Maryland Paperback Bookshelf Ser.)
by Walter LordLord's stunning account of the War of 1812, when a young nation won its independence once and for allAt the dawn of the nineteenth century, the great powers of Western Europe treated the United States like a disobedient child. Great Britain blocked American trade, seized its vessels, and impressed its sailors to serve in the Royal Navy. America's complaints were ignored, and the humiliation continued until James Madison, the country's fourth president, declared a second war on Great Britain. British forces descended on the United States, shattering its armies and burning its capital, but America rallied, and survived the conflict with its sovereignty intact. This is the story of the turning points of that strange war, which inspired the writing of "The Star Spangled Banner" and led to the Era of Good Feeling that all but erased partisan politics in America for almost a decade. It was in 1812 that America found its identity, and first assumed its place on the world stage.
Ignition!: An Informal History of Liquid Rocket Propellants
by John Drury Clark Isaac AsimovThis newly reissued debut book in the Rutgers University Press Classics Imprint is the story of the search for a rocket propellant which could be trusted to take man into space. This search was a hazardous enterprise carried out by rival labs who worked against the known laws of nature, with no guarantee of success or safety. Acclaimed scientist and sci-fi author John Drury Clark writes with irreverent and eyewitness immediacy about the development of the explosive fuels strong enough to negate the relentless restraints of gravity. The resulting volume is as much a memoir as a work of history, sharing a behind-the-scenes view of an enterprise which eventually took men to the moon, missiles to the planets, and satellites to outer space. A classic work in the history of science, and described as “a good book on rocket stuff…that’s a really fun one” by SpaceX founder Elon Musk, readers will want to get their hands on this influential classic, available for the first time in decades.
The Dressmaker: A Novel (Sound Ser.)
by Beryl BainbridgeShortlisted for the Man Booker Prize: This psychological drama set in Liverpool during WWII follows the courtship of a US soldier and an English working-class girl. Rita is a passive and naïve seventeen-year-old who has been raised by two middle-aged aunts: Nellie, a curmudgeonly dressmaker obsessed with polishing the furniture, and Margo, a lively widow wise to the ways of the world. Rita's father, whom she calls Uncle Jack, is too busy with his butcher shop the next town over to pay much attention to his daughter. Regardless, surrounded by the ruins of houses bombed in the Blitz, this strange family is bound together as they face wartime life in Liverpool. The government is enforcing stringent rations on even the smallest pleasures, and an influx of well-off American soldiers is wooing all the local girls. Though World War II has dramatically changed the family's standard of living and altered their perspective of the world, Nellie is determined to enforce her traditional ideas about the proper behavior and priorities of the lower middle class. This includes hampering the romantic desires of both Rita and Margo. It is no wonder, then, that Rita starts lying to her aunts about where she goes on Saturday nights. She has fallen in love with a Yankee GI named Ira. Or rather, she has fallen in love with the idea of this young soldier and all that he represents as someone who can make her a bride and whisk her away to a lavish life in the United States. But Ira is hardly the man she's dreamed of, and a relationship is the last thing on his mind. In a sinister turn of events, the years of stifled happiness finally catch up to Margo and she betrays her young niece. And through this transgression, Nellie reveals just how far she will go to enforce her rules, especially when it comes to the furniture . . . Written in strategically-doled-out prose that keeps readers on the edge of their seats, The Dressmaker is a thrilling historical novel about repressed sexuality, sibling rivalry, and the dire consequences of bigotry. An immediate classic in British fiction, it was shortlisted for the Man Booker Prize and made into a film starring Jane Horrocks, Billie Whitelaw, and Joan Plowright. This ebook features an illustrated biography of Beryl Bainbridge including rare images from the author's estate.
A History of Europe, 1648-1815
by Maurice AshleyA college level textbook on the history of Western Europe, with additional references for follow-up reading.
Passage to Pluto
by Hugh WaltersFor the first time Morrey, Serge and Tony make a space expedition without Chris, who has become Deputy Director of U.N.E.X.A.. Their dedtination is Pluto, which since its discovery in 1930 has always been thought the most distant of the planets. Now, however, the powerful instruments of the Lunar Observatory have detected a change in its orbit which suggests the existence of another planet beyond it. The task of Morrey and his crew is to learn more about this mysterious Planet X and also to try out a new form of propulsion which will send their ship through space faster than ever before.The launching is a complete success, but as the crew are approaching Pluto they make a terrible discovery about their ship...
The Revolt of the Cockroach People
by Oscar Zeta AcostaThe further adventures of "Dr. Gonzo" as he defends the "cucarachas" -- the Chicanos of East Los Angeles. Before his mysterious disappearance and probable death in 1971, Oscar Zeta Acosta was famous as a Robin Hood Chicano lawyer and notorious as the real-life model for Hunter S. Thompson's "Dr. Gonzo" a fat, pugnacious attorney with a gargantuan appetite for food, drugs, and life on the edge. In this exhilarating sequel to The Autobiography of a Brown Buffalo, Acosta takes us behind the front lines of the militant Chicano movement of the late sixties and early seventies, a movement he served both in the courtroom and on the barricades. Here are the brazen games of "chicken" Acosta played against the Anglo legal establishment; battles fought with bombs as well as writs; and a reluctant hero who faces danger not only from the police but from the vatos locos he champions. What emerges is at once an important political document of a genuine popular uprising and a revealing, hilarious, and moving personal saga.
Tony Hale, Space Detective
by Hugh WaltersWhen Tony, Morrey and Serge were summoned by Sir Billy Gillanders to the U.N.E.X.A. headquarters they hoped they were to be sent on yet another mission to some distant planet. Instead they learned that they were to go to the moon, not as astronauts, but as detectives. Sir Billy wanted them to investigate a series of mysterious disappearances fro, Lunar City...
Anarchy, State, and Utopia
by Robert NozickIn this brilliant and widely acclaimed book, winner of the 1975 National Book Award, Robert Nozick challenges the most commonly held political and social positions of our age?liberal, socialist, and conservative.
Data Analysis for Scientists and Engineers
by Stuart L. MeyerWiley series in probability and mathematical statistics
Forever . . .
by Judy BlumeA Time Best YA Book of All Time (2021). Over 4 million copies sold! Judy Blume&’s groundbreaking novel about first relationships, first love, and…the first time—now with a stunning new look!The bed is brass, covered with a patchwork quilt, and &“nice and firm,&” Michael says, &“in case you&’re interested.&” Katherine is interested. Katherine and Michael are ready—for each other, for love. Katherine is ready for her first time. They are both ready for this to be forever. They are perfect together, inseparable. Until the summer separates them, and Katherine meets Theo. But she and Michael are truly in love. That means forever. Right? Is this really the love of a lifetime, or the very beginning of a lifetime of love?
Japan Emerging: Premodern History to 1850
by Karl F. FridayJapan Emerging provides a comprehensive survey of Japan from prehistory to the nineteenth century. Incorporating the latest scholarship and methodology, leading authorities writing specifically for this volume outline and explore the main developments in Japanese life through ancient, classical, medieval, and early modern periods. Instead of relying solely on lists of dates and prominent names, the authors focus on why and how Japanese political, social, economic, and intellectual life evolved. Each part begins with a timeline and a set of guiding questions and issues to help orient readers and enhance continuity. Engaging, thorough, and accessible, this is an essential text for all students and scholars of Japanese history.