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Public Relations: The Profession and the Practice, 4th Edition
by Dan Lattimore Otis Baskin Suzette T. Heiman Elizabeth L. TothThis edition retains the four-part organization of earlier editions: the profession, the process, the publics, and the practice. Part 1 describes the current public relations situation, its historical roots, theories, and ethical and legal concerns. Part 2 examines the core issues of the process that underlie public relations. Part 3 focuses on the publics that are the object of these efforts. Part 4 summarizes the practice of public relations and looks at the emerging trends of the profession.
Administering Medications: Pharmacology for Healthcare Professionals, Eighth edition.
by Donna F. GauwitzAdministering Medications: Pharmacology for Healthcare Professionals is designed to teach the safe administration of medications to healthcare students. The organization of the chapters primarily by body systems allow students and instructors to build a knowledge base that starts with the fundamentals of medication administration and progresses through the drugs frequently used to treat most commonly found disease of the associated body system. The text's many features help break down the various aspects of drug administration, allowing the student to gain a full understanding of when and how to administer medications.
Engineering Fundamentals and Problem Solving
by Arvid R. Eide Roland Jenison Steven Mickelson Larry L. NorthupEngineering Fundamentals & Problem Solving is written to motivate engineering students during their first year. A complete introduction to the engineering field, this text will help students develop the skills to solving open-ended problems in SI and customary units while presenting solutions in a logical manner. Eide introduces students to subject areas that are common to engineering disciplines that require the application of fundamental engineering concepts. Engineering Fundamentals & Problem Solving remains the most comprehensive text for an introductory engineering course. The book provides students a realistic opportunity to learn to apply engineering principles to the solution of engineering problems, and the author's approach keeps students on task toward an engineering career by showing how the materials applies to the student's school, life, and career. While not every course will cover all the topics in this text, McGraw-Hill is proud to offer Create, which will allow you to select the material you need from this text and many others in our B. E. S. T. series for freshman engineering so you can creat materials exactly suited to your course. For more information, please go to the Create website or contact your sales representative.
Achieving TABE® Success In Reading Level M
by McGraw-Hill Education StaffGeared toward the Test for Adult Basic Education (TABE). Provides complete skill preparation and practice for TABE 9 &10, encompassing Reading, Mathematics and Language for level M.
Writing Matters: A Handbook for Writing and Research
by Rebecca Moore HowardWriting Matters unites research, reasoning, documentation, grammar and style in a cohesive whole, helping students see the conventions of writing as a network of responsibilities writers have.
Computing Essentials 2013 Introductory Edition: Make IT Work for You
by Timothy J. O'Leary Linda I. O'LearyComputing Essentials 2013 allows you to Make IT Work for You through relevant Explorations, Ethics and Environment themes throughout each chapter.
Microsoft Office 2016: In Practice
by Kathleen Stewart Randy Nordell Moraine Valley Annette Easton Pat GravesMicrosoft Office 2016: In Practice offers a fresh approach to teaching today's students Microsoft Office skills by clearly introducing skills in a logical sequence: 1) Topic 2) Instruction and 3) Practice. Nordell's T.I.P.s approach builds a foundation for success by helping students practice what they learn, and provides transferable skills that allow students to grasp critical thinking beyond the textbook assignment. In Practice seamlessly integrates with SIMnet Online, McGraw-Hill Education's learning and assessment solution, which has 1:1 content to help students practice and master computing concepts and Microsoft Office skills.
Mapping the Social Landscape: Readings in Sociology
by Susan J. FergusonThis best-selling anthology providesexcellent coverage of key concepts in sociologyincluding culture, socialization, deviance, social structure, social institutions, and social inequality. Drawing from awide selection of classic and contemporary works,the 58 selections represent a plurality of voices and views within sociology. Students will be introduced tocutting edge scholarship and perspectivesthrough classical readings from great thinkers like C. Wright Mills, Karl Marx, Howard Becker, and Max Weber and contemporary articles on current issues like gender socialization, healthcare reform, and minorities in the power elite. By integrating issues of diversity throughout the book,Ferguson helps students see the interrelationships between race-ethnicity, social class, and gender, as well as how these relationships have shaped the experiences of all people in society. Each selection is preceded by a brief introduction that highlights the key sociological concepts for students consider as they read.
Marketing 3rd Edition
by Dhruv Grewal Michael LevyGrewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter. It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.
Services Marketing: Integrating Customer Focus Across the Firm
by Valarie A. Zeithaml Mary Jo Bitner Dwayne D. GremlerServices Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers.
Homes and Interiors (7th edition)
by Ruth F. SherwoodHomes and Interiors offers content appropriate for both an interior design course and a consumer-based housing course. This edition places even greater emphasis on the interior design process. Units 1 & 2 address housing from a consumer point-of-view. Units 3 & 4 focus on the actual structure and style of homes. Units 5 & 6 familiarize students with the interior design process. Special topics that are highlighted include Consumer Considerations, Commercial Applications, The Impact of Technology, and Careers in Housing and Interiors.
Glencoe Mechanical Drawing: Board and CAD Techniques
by Glencoe McGraw-Hill StaffProject-based learning prepares students for professional certification with Glencoe Mechanical Drawing: Board and CAD Techniques! Endorsed by the American Design Drafting Association (ADDA), this text includes Prep for ADDA activities. Step-by-step applications, design problems, and drafting problems prepare students for professional excellence and certification. Project-based learning is supported with unit-based projects that integrate technical math and culminate in Build Your Portfolio activities. Help your students get ready for competitive events like the TSA and SkillsUSA with prep activities embedded throughout the content and end-of-chapter assessments. Rigorous academic content is supported, with a special emphasis on math, geometry, and science, with STEM activities. Point-of-use correlations ease possible academic credit application. Extra activities in the Student Edition and workbook help you meet Perkins mandates. The appendix features Math (including algebra and geometry), abbreviations and symbols, pipe symbols, and reference tables (ASME, ANSI, ISO).
Biology of Bats
by William A. WimsattBats had mastered flight eons before man's own lineage began. Their unique volitional mode was obviously advantageous, for adaptive radiation within the group has been little short of extraordinary. Today Chiroptera represent the second largest order of mammals in number of species and the largest in overall abundance; excluding man, and possibly rodents, they are also the most widely distributed land-based mammals.
Hacking Web Intelligence: Open Source Intelligence and Web Reconnaissance Concepts and Techniques
by Sudhanshu Chauhan Nutan Kumar PandaOpen source intelligence (OSINT) and web reconnaissance are rich topics for infosec professionals looking for the best ways to sift through the abundance of information widely available online. In many cases, the first stage of any security assessment-that is, reconnaissance-is not given enough attention by security professionals, hackers, and penetration testers. Often, the information openly present is as critical as the confidential data. Hacking Web Intelligence shows you how to dig into the Web and uncover the information many don't even know exists. The book takes a holistic approach that is not only about using tools to find information online but also how to link all the information and transform it into presentable and actionable intelligence. You will also learn how to secure your information online to prevent it being discovered by these reconnaissance methods. Hacking Web Intelligence is an in-depth technical reference covering the methods and techniques you need to unearth open source information from the Internet and utilize it for the purpose of targeted attack during a security assessment. This book will introduce you to many new and leading-edge reconnaissance, information gathering, and open source intelligence methods and techniques, including metadata extraction tools, advanced search engines, advanced browsers, power searching methods, online anonymity tools such as TOR and i2p, OSINT tools such as Maltego, Shodan, Creepy, SearchDiggity, Recon-ng, Social Network Analysis (SNA), Darkweb/Deepweb, data visualization, and much more. Provides a holistic approach to OSINT and Web recon, showing you how to fit all the data together into actionable intelligence Focuses on hands-on tools such as TOR, i2p, Maltego, Shodan, Creepy, SearchDiggity, Recon-ng, FOCA, EXIF, Metagoofil, MAT, and many more Covers key technical topics such as metadata searching, advanced browsers and power searching, online anonymity, Darkweb / Deepweb, Social Network Analysis (SNA), and how to manage, analyze, and visualize the data you gather Includes hands-on technical examples and case studies, as well as a Python chapter that shows you how to create your own information-gathering tools and modify existing APIs
Technical Mathematics
by Dale Ewen Joan S. Gary James E. TrefzgerThis book provides readers with necessary mathematics skills. Mathematics provides the essential framework for and is the basic language of all the technologies. Mathematical, problem-solving, and critical thinking skills are crucial to understanding the changing face of technology. It presents the following major areas: fundamental concepts and measurement; fundamental algebraic concepts; exponential and logarithmic functions; right-triangle trigonometry; the trigonometric functions with formulas and identities; complex numbers; matrices; polynomial and rational functions; basic statistics for process control; and analytic geometry. An excellent learning aid and resource tool for engineers, especially computer software, hardware, and peripheral manufacturers. Its comprehensive appendices make this an excellent desktop reference.
Understanding Animal Breeding (Second Edition)
by Richard M. BourdonAn experienced animal breeder, Rick Bourdon designed this book to be a modern, technologically up-to-date approach to animal breeding. Understanding Animal Breeding addresses the abstract concepts of animal breeding, presenting the necessary mathematics, but previous experience in genetics and statistics is not assumed. Well organized and readable, the book stresses application, then explains theory for an overall understanding of the material. Coverage explores the latest material on interactions and breeding objectives; performance testing; probabilities and inheritance; the Hardy-Weinberg equilibrium with multiple alleles; realized response to selection; breeding for uniformity; and biotechnology. For practicing animal breeders as well as those interested in breeding and agriculture.
Welding Level One
by National Center for Construction Education ResearchThis volume was developed by the National Center for Construction Education and Research (NCCER) in response to the training needs of the construction, maintenance, and pipeline industries. Content includes Welding Safety, Oxyfuel Cutting, Base Metal Preparation, Weld Quality, SMAW Equipment and Setup, SMAW Electrodes and Selection, SMAW Beads and Fillet Welds, SMAW Groove Welds with Backing, Joint Fit-up and Alignment, SMAW Open V-Groove Welds and SMAW Open-Root Pipe Welds.
Civil Interviewing And Investigation For Paralegals: A Process-Oriented Approach
by Jodi G. McmasterSynthesizing the theoretical with the practical, this book presents topics in the same order in which they would be encountered in the real world. Assuming knowledge of core areas of law, and civil litigation, the book walks the reader through the steps of the trial process, outlining the practical steps, and introducing the evidentiary concepts that accompany each item that must be investigated as they unfold. For practicing paralegals and law clerks, and those studying to become a paralegal.
Residential Carpentry I: Foundations and Framing
by Nccer StaffThe material in this textbook will help you prepare for a career in residential carpentry.
Residential Carpentry: Student Guide Level 2
by Nccer StaffThe material in this textbook will help you prepare for a career in residential carpentry.
Mathematics for the Trades: A Guided Approach (7th Edition)
by Robert A. Carman Hal M. SaundersThis book provides the practical mathematics skills needed in a wide variety of trade and technical areas, including electronics, auto mechanics, construction trades and many other occupations.
Legal Aspects Of Special Education
by Kurt E. HulettFor every course in Special Education Law and Education Law, or as a perfect supplement to any Educational Administration course, Legal Aspects of Special Education was written by a practitioner to help teachers, administrators, and advocates understand special education law in everyday language- without excessive legalese or extraneous case law. Different in many ways from other special education law texts on the market, all of the elements of this text are intended to help its students obtain the most critical information about special education law and how it is applied in the real world. Some unique features include: a fascinating opening interview and then epilogue with Joe Ballard, a pioneer of the IDEA movement; a discussion of Response-to-Intervention (RTI) and the implication of IDEA 2004 for school districts; and a discussion of the history of special education and its link to the Civil Rights Movement. Additionally, the book provides case studies and application questions, critical thinking questions, the most current information on the laws including No Child Left Behind and the Individuals with Disabilities Education Act of 2004, and a discussion of major trends changing the laws, including that of autism.
Culinary Fundamentals
by American Culinary Federation The Culinary Institute of AmericaWherever one's career in the culinary arts may take them, this book will remain a valuable reference. It can support readers throughout their culinary education and certification, as well as throughout their professional career.This book presents a foundation -- from the objectives and key terms that introduce each chapter to the activities and recipes that round it out, this book is organized to highlight and explain the basic competencies of a professional cook or chef. Section One takes a moment to look back at the importance of the culinary arts in the history of humankind as well as a glimpse ahead into the careers of culinary professionals. Section Two introduces important concepts for any professional cook or chef: nutrition, food safety, and food science. Section Three continues the development of some basic professional skills by exploring the purpose and uses for math and recipes in the professional kitchen. Section Four introduces the tools of the trade. Section Five is devoted to the ingredients found in a professional kitchen, from fresh herbs to meats to canned goods. Sections Six through Twelve are the heart of this book-basic cooking skills-stocks, sauces, sautés, roast, vegetables, starches, breakfast, baking and more. Also presents a broad view of the culinary globe by grouping it into large geographic areas: Europe and the Mediterranean; the Americas; and Asia. Appropriate for cooks, culinary apprentices, culinary trainees, chefs, and chef educators.
Intermediate Algebra
by Margaret L. Lial John Hornsby Terry McginnisStudents who have never studied algebra--as well as those who require further review of basic algebraic concepts before taking additional courses in mathematics, business, science, nursing, or other fields--will benefit from this textbook.