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Strategic Communications Planning for Public Relations and Marketing 6th Edition
by Laurie J. Wilson Joseph D. OgdenThe basic principles of researched-based strategic planning remain unchanged...However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning has never been greater. Continuing its legacy as one of the top-selling PR strategy and campaign texts, the NEW edition of Strategic Communications Planning for Public Relations and Marketing has been revamped to meet the evolving needs of public relations and marketing professionals.
The Fiery Salamander
by Mark Wilson Colin ThieleTHE FIERY SALAMANDER has hot scales and breathes flames on anyone who comes near him. He walks around on hot coals and the other animals don't like him one bit. They need to find a way to stop him, but he is so much bigger! Sometimes it's the little ones who have the best ideas.
The Kayla Chronicles
by Sherri WinstonKayla Dean, junior feminist and future journalist, is about the break the story of a lifetime. She is auditioning for the Lady Lions dance team to prove they discriminate against the not-so-well endowed. But when she makes the team, her best friend and fellow feminist, Rosalie, is not happy.Now a Lady Lion, Kayla is transformed from bushy-haired fashion victim to glammed-up dance diva. But does looking good and having fun mean turning her back on the cause? Can you be a strong woman and still wear really cute shoes? Soon Kayla is forced to challenge her views, coming to terms with who she is and what girl power really means.Narrated with sharp language and just the right amount of attitude, The Kayla Chronicles is the story of a girl's struggle for self-identity despite pressure from family, friends and her own conscience. Kayla's story is snappy, fun and inspiring, sure to appeal to anyone who's every questioned who they really are.
The Global War on Tobacco: Mapping the World's First Public Health Treaty
by Heather WipfliThe first in-depth review of the World Health Organization’s groundbreaking Framework Convention on Tobacco Control.The tobacco industry has capitalized on numerous elements of globalization—including trade liberalization, foreign direct investment, and global communications—to expand into countries where effective tobacco control programs are not in place. As a consequence, tobacco is currently the leading cause of preventable death in the world. Each year, it kills more people than HIV, malaria, and tuberculosis combined. Amid evidence of an emerging pandemic, a committed group of public health professionals and institutions sought in the mid-1990s to challenge the tobacco industry’s expansion by negotiating a binding international law under the auspices of the World Health Organization. The WHO Framework Convention on Tobacco Control (FCTC)—the first collective global response to the causation of avoidable chronic disease—was one of the most quickly ratified treaties in United Nations history. In The Global War on Tobacco, Heather Wipfli tells the engaging story of the FCTC, from its start as an unlikely civil society proposal to its enactment in 178 countries as of June 2014. Wipfli also reveals how globalization offers anti-tobacco advocates significant cooperative opportunities to share knowledge and address cross-border public health problems.The book—the first to delve deeply into the origin and development of the FCTC—seeks to advance understanding of how non-state actors, transnational networks, and international institutionalization can impact global governance for health. Case studies from a variety of diverse high-, middle-, and low-income countries provide real-world examples of the success or failure of tobacco control. Aimed at public health professionals and students, The Global War on Tobacco is a fascinating look at how international relations is changing to respond to the modern global marketplace and protect human health.
Irrational Security: The Politics of Defense from Reagan to Obama
by Daniel Wirls2011 Winner of the Selection for Professional Reading List of the U.S. Marine CorpsThe end of the Cold War was supposed to bring a "peace dividend" and the opportunity to redirect military policy in the United States. Instead, according to Daniel Wirls, American politics following the Cold War produced dysfunctional defense policies that were exacerbated by the war on terror. Wirls’s critical historical narrative of the politics of defense in the United States during this "decade of neglect" and the military buildup in Afghanistan and Iraq explains how and why the U.S. military has become bloated and aimless and what this means for long-term security.Examining the recent history of U.S. military spending and policy under presidents George H. W. Bush, Bill Clinton, and George W. Bush, Wirls finds that although spending decreased from the close of the first Bush presidency through the early years of Clinton’s, both administrations preferred to tinker at the edges of defense policy rather than redefine it. Years of political infighting escalated the problem, leading to a military policy stalemate as neither party managed to craft a coherent, winning vision of national security. Wirls argues that the United States has undermined its own long-term security through profligate and often counterproductive defense policies while critical national problems have gone unmitigated and unsolved.This unified history of the politics of U.S. military policy from the end of the Cold War through the beginning of the Obama presidency provides a clear picture of why the United States is militarily powerful but "otherwise insecure."
Laboratory Manual for Seeley's Anatomy and Physiology (11th Edition)
by Eric WiseLaboratory Manual For Seeley's Anatomy And Physiology, Eleventh Edition
My Revision Notes: Edexcel AS/A-level Geography
by Michael Witherick Dan CowlingTarget success in Edexcel AS/A-level Geography with this proven formula for effective, structured revision; key content coverage is combined with exam-style tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge.With My Revision Notes every student can:- Plan and manage a successful revision programme using the topic-by-topic planner- Consolidate subject knowledge by working through clear and focused content coverage- Test understanding and identify areas for improvement with regular 'Now Test Yourself' tasks and answers- Enhance exam responses using relevant case studies for each topic- Improve exam technique through practice questions, expert tips and examples of typical mistakes to avoid
My Revision Notes: AQA GCSE Physics (for A* to C) ePub
by Steve WitneyAiming for your very best grades in AQA GCSE Physics? This revision guide will support you every step of the way.My Revision Notes (for A* to C): AQA GCSE Physics will help you revise effectively in the way you want to, allowing you to plan and pace your revision according to your learning needs, and to adapt and personalise with your own notes. Written by experienced teachers and examiners, you can be confident that this guide will cover only the facts and ideas you will be expected to recall and be able to use. With My Revision Notes (for A* to C): AQA GCSE Physics, essential facts are organised into memorable portions to make revising easier. Each double-page spread summarises a key topic for AQA GCSE Physics and is packed with questions and quick-fire quizzes so you can test your understanding and track your progress. Exam tips and hints then show you how to avoid losing marks and get the best grades. With additional online support and advice on using terms and applying your scientific skills, this guide will help you prepare for your top grades.
The Ultimate Survival Guide to Being a Girl: On Love, Body Image, School, and Making It Through Life
by Christina De WitteAddressing the struggles of young girls everywhere, this hilariously relatable comic guide to life provides real advice and encourages a new generation of teen girls to find confidence and embrace individuality.With friends, love, social media, body image, and more--navigating young adulthood can seem impossible. The Ultimate Survival Guide to Being a Girl provides humorous and highly relatable guidelines for all of the struggles young girls face, presented in author Christina De Witte's signature comic style and told from the point of view of her lovable Instagram and Internet character, Chrostin. A Hyperbole and a Half for the young adult audience, the book includes comics and hands-on advice about serious issues like mental health and self-care, and also deals with questions on every young girl's mind, like "Can you survive on pizza alone?" Quirky, hilarious, and sincere, The Ultimate Survival Guide to Being a Girl empowers young women to challenge society's unrealistic standards of beauty and embrace their individuality. This is sure to be a favorite for teen girls. Table of Contents Chapter One: Mental Stuff Chapter Two: The Beauty of the Human Booty Chapter Three: On Food Comas and Food Babies Chapter Four: Fashion No-No or Fashion Guru? Chapter Five: Friends and Family Business Chapter Six: Love Is Beautiful/Sucks Chapter Seven: School and Work, Work, Work, Work, Work Chapter Eight: The Internet of Things Chapter Nine: Society vs. Me Chapter Ten: United in Diversity
Gay, Lesbian, Bisexual, and Transgender Aging: Challenges in Research, Practice, and Policy
by Tarynn M. WittenThe graying of the U.S. population draws increasing focus to historically unattended segments of society, including sexual and gender minorities. In this first comprehensive volume to address the challenges of aging in the gay, lesbian, bisexual, transgender, and intersex populations, this text presents what is currently known about aging GLBT individuals and what services are needed to support them. The editors first provide an introductory overview comparing caregiving in GLBT and normative aging communities. In chapters devoted to the issues of each alternative sexuality and gender identity community, top experts in the field discuss biomedical, psychological, social/sexual, spiritual, socioeconomic, and service topics related to that community's aging needs. GLBT populations face unique challenges as they age. Despite the often severe difficulties they encounter, many live out their final years with the dignity and grace that all of us deserve. With a combination of the latest biological and social science research, moving case studies and first-person accounts, practical advice for health professionals, and research literature citations, this book represents a major step forward in addressing concerns of aging GLBT populations. Integrating research, practice, and policy, this text is for students and professionals in gerontology, medicine, social work, psychology, nursing, public health, and related fields who wish to learn more about the life experiences and concerns of sexual- and gender-minority-identified older patients.
How to Find a Missing Girl
by Victoria Wlosok"The voice that this generation's mystery readers have been waiting for...How to Find a Missing Girl is edge-of-your-seat compelling from beginning to end." —#1 New York Times bestselling author Chloe Gong For fans of A Good Girl's Guide to Murder and Veronica Mars, this whip-smart thriller follows a sapphic detective agency as they seek the truth behind a growing trail of missing girls in small-town Louisiana. A year ago, beloved cheerleader Stella Blackthorn vanished without a trace. Devastated, her younger sister, Iris, launched her own investigation, but all she managed to do was scare off the police&’s only lead and earn a stern warning: Once she turns eighteen, more meddling means prison-level consequences. Then, a year later, the unthinkable happens. Iris&’s ex-girlfriend, Heather, goes missing, too—just after dropping the polarizing last episode of her true crime podcast all about Iris&’s sister. This time, nothing will stop Iris and her amateur sleuthing agency from solving these disappearances. But with a suspicious detective watching her every move, an enemy-turned-friend-turned-maybe-more to contend with, and only thirty days until she turns eighteen, it&’s a race against the clock for Iris to solve the most dangerous case of her life.
OCR GCSE History SHP: Aztecs and the Spanish Conquest, 1519-1535
by Richard Woff Kate JarvisExam Board: OCRLevel: GCSESubject: HistoryFirst Teaching: September 2016First Exam: June 2018Let SHP successfully steer you through the new specification with an exciting, enquiry-based series that invigorates teaching and learning; combining best practice principles and worthwhile tasks to develop students' high-level historical knowledge and skills.- Tackle unfamiliar topics from the broadened curriculum with confidence: the engaging, accessible text covers the content you need for teacher-led lessons and independent study- Ease the transition to GCSE: step-by-step enquiries inspired by best practice in KS3 help to simplify lesson planning and ensure continuous progression within and across units- Build the knowledge and understanding students need to succeed: the scaffolded three-part task structure enables students to record, reflect on and review their learning- Boost student performance across the board: suitably challenging tasks encourage high achievers to excel at GCSE while clear explanations make key concepts accessible to all- Rediscover your enthusiasm for source work: a range of purposeful, intriguing visual and written source material is embedded at the heart of each investigation to enhance understanding- Develop students' sense of period: the visually stimulating text design uses memorable case studies, diagrams, infographics and contemporary photos to bring fascinating events and people to life
Competing with the Soviets: Science, Technology, and the State in Cold War America (Johns Hopkins Introductory Studies in the History of Science)
by Audra J. WolfeA synthetic account of how science became a central weapon in the ideological Cold War.Honorable Mention for the Forum for the History of Science in America Book Prize of the Forum for the History of Science in AmericaFor most of the second half of the twentieth century, the United States and its allies competed with a hostile Soviet Union in almost every way imaginable except open military engagement. The Cold War placed two opposite conceptions of the good society before the uncommitted world and history itself, and science figured prominently in the picture. Competing with the Soviets offers a short, accessible introduction to the special role that science and technology played in maintaining state power during the Cold War, from the atomic bomb to the Human Genome Project.The high-tech machinery of nuclear physics and the space race are at the center of this story, but Audra J. Wolfe also examines the surrogate battlefield of scientific achievement in such diverse fields as urban planning, biology, and economics; explains how defense-driven federal investments created vast laboratories and research programs; and shows how unfamiliar worries about national security and corrosive questions of loyalty crept into the supposedly objective scholarly enterprise.Based on the assumption that scientists are participants in the culture in which they live, Competing with the Soviets looks beyond the debate about whether military influence distorted science in the Cold War. Scientists’ choices and opportunities have always been shaped by the ideological assumptions, political mandates, and social mores of their times. The idea that American science ever operated in a free zone outside of politics is, Wolfe argues, itself a legacy of the ideological Cold War that held up American science, and scientists, as beacons of freedom in contrast to their peers in the Soviet Union. Arranged chronologically and thematically, the book highlights how ideas about the appropriate relationships among science, scientists, and the state changed over time.
Sensation & Perception (Fourth Edition)
by Jeremy M. Wolfe Keith R. Kluender Dennis M. Levi Linda M. Bartoshuk Rachel S. Herz Roberta Klatzky Susan J. Lederman Daniel M. MerfeldSensation & Perception is written by experts in each of the five senses who have a passion and enthusiasm for conveying the excitement of this field to students. Each of the 15 chapters of this book tells a coherent and interesting story that gives the reader enough background and exposure to enough current research to understand why these topics are interesting and how they might be further investigated and understood.
Romantic Interactions: Social Being and the Turns of Literary Action
by Susan J. WolfsonIn Romantic Interactions, Susan J. Wolfson examines how interaction with other authors—whether on the bookshelf, in the embodied company of someone else writing, or in relation to literary celebrity—shaped the work of some of the best-known (and less well-known) writers in the English language. Working across the arc of Long Romanticism, from the 1780s to the 1840s, this lively study involves writing by women and men, in poetry and prose. Combining careful readings with sophisticated literary, historical, and cultural criticism, Wolfson reveals how various writers came to define themselves as "author." The story unfolds not only in deft textual analyses but also by provocatively placing writers in dialogue with what they were reading, with one another, and with the community of readers (and writers) their writings helped bring into being: Mary Wollstonecraft and Charlotte Smith in the Revolution-roiled 1790s; William Wordsworth and Dorothy Wordsworth in the society of the Lake District; Lord Byron, a magnet for writers everywhere, inspired, troubled, but always arrested by what he (and his scandal-ridden celebrity) represented. This fresh, informative account of key writers, important texts, and complex cultural currents promises keen interest for students and scholars, literary critics, and cultural historians.
AQA A-level Business Year 1 and AS Fourth Edition (Wolinski and Coates)
by John Wolinski Gwen CoatesThese fully revised and up-to-date new editions and answer guides from Wolinski and Coates provide comprehensive coverage of the AQA A-level Business specification.- Wolinski and Coates' comprehensive yet accessible style remains unchanged, covering everything students will need to succeed- Updated fact files and case studies give profiles of real business, so students can understand the real-world context of what they're learning- Practice exercises and case studies with questions throughout allow students to apply their knowledge and prepare for assessment- Answer guides support teaching and save time in marking
AQA A-level Business Year 2 Fourth Edition (Wolinski and Coates)
by John Wolinski Gwen CoatesThese fully revised and up-to-date new editions and answer guides from Wolinski and Coates provide comprehensive coverage of the AQA A-level Business specification.- Wolinski and Coates' comprehensive yet accessible style remains unchanged, covering everything students will need to succeed- Updated fact files and case studies give profiles of real business, so students can understand the real-world context of what they're learning- Practice exercises and case studies with questions throughout allow students to apply their knowledge and prepare for assessment- Answer guides support teaching and saves time in marking
Cabin Pressure: One Man's Desperate Attempt to Recapture His Youth as a Camp Counselor
by Josh WolkWhat happens when a grown man returns to the site of his fondest childhood memories? A wry, clear-eyed, and laugh-out-loud look at the transition to adulthood.Three months before getting married at age thirty-four, Josh Wolk decides to treat himself to a "farewell to childhood" extravaganza: one last summer working at the beloved Maine boys camp where he spent most of the eighties. And there he finds out that there's no better way to see how much you've changed than to revisit a place that hasn't changed at all.In these eight hilarious, uncomfortable, enlightening weeks, Josh readjusts to life teaching swimming and balancing on a thin metal cot in a cabin of shouting, wrestling, wet-willie-dispensing fourteen-year-olds who, contrary to the warnings of doomsaying sociologists, he finds indistinguishable from the rowdy fourteen-year-olds of his day in any way other than their haircuts. With his old camp friends gone, he finds himself working alongside guys who used to be his campers. Moments of feeling cripplingly old are offset by the corrosive insecurities of his youth when he's paired in the cabin with Mitch, the forty-two-year-old jack-of-all-extreme-sports whose machismo intimidated Josh so much fifteen years earlier, and whom their current campers idolize. And throughout all this disorienting regression, Josh's telephone conversations with his fiance, Christine, grow increasingly intense as their often-comical discussions over the wedding become a flimsy cover for her worries that he's not ready to relinquish his death-grip on the comforts of the past.A hilarious and insightful look at the tenacious power of nostalgia, the glory of childhood, and the nervous excitement of taking a leap to the next unknown stage in life, Cabin Pressure will appeal to anyone who's ever been young, wishes he was young again, but knows deep down it probably isnt a good idea.
National 4 & 5 History: The Making of Modern Britain 1880-1951
by Claire WoodExam Board: SQALevel: National 4 & 5Subject: HistoryFirst Teaching: September 2013First Exam: June 2014The only textbook to support study of the National 4&5 History topic The Making of Modern Britain 1880-1951The National 4 & 5 History series from Hodder Gibson supports the most popular topics offered by the Scottish Qualifications Authority. Like all titles in the series, The Making of Modern Britain 1880-1951 provides:- a brief synopsis of each topic- comprehensive coverage of the four main areas of mandatory content- guidance on assignment writing and assessment procedures for exam practice- glossary boxes with explanations of newly-intrpoduced concepts and keywords.
National 4 & 5 History: The Era Of The Great War 1910-1928: 2nd Ed Epub
by Claire Wood Jim McGonigleThe recent changes in assessment for National 5 History have been fully incorporated in this new edition, as have changes in subject content which affect some but not all areas of the course. New marking rules systems and mark allocations have been fully recognised, and much fuller help and guidance has been provided in the assessment sections at the end of each chapter. This book:- Presents comprehensive coverage of the main areas of mandatory content- Provides guidance on assignment writing and assessment procedures for exam practice- Explains newly-introduced concepts and words with glossary boxes throughout the text- Offers suggestions are offered for further topic exploration beyond the textbook
Higher History: Practice Papers for SQA Exams
by Claire Wood Simon WoodPractise for your SQA exams with three specially-commissioned Hodder Gibson Practice Exam Papers.- Practise with model papers written and checked by experienced markers and examiners- Get extra advice with specially-written study-skills guidance sections- Gain vital extra marks and avoid common mistakes with examiner tips
Cloudwish
by Fiona WoodAward-winning author Fiona Wood delivers a thought-provoking story of self-discovery and first love-one that will resonate with anyone who has ever realized that the things that make you different are the things that make you...you. For Vân Uoc, fantasies fall into two categories: nourishing or pointless. Daydreaming about attending her own art opening? Nourishing. Daydreaming about Billy Gardiner, star of the rowing team who doesn't even know she's alive? Pointless.So Vân Uoc tries to stick to her reality-keeping a low profile as a scholarship student at her prestigious Melbourne private school, managing her mother's PTSD from a traumatic emigration from Vietnam, and admiring Billy from afar. Until she makes a wish that inexplicably (possibly magically) comes true. Billy actually notices her. In fact, he seems to genuinely like her. But as they try to fit each other into their very different lives, confounding parents and confusing friends, Vân Uoc can't help but wonder why Billy has suddenly fallen for her. Is it the magic of first love, or is it magic from a well-timed wish that will eventually, inevitably, come to an end?
How to Pass Higher History: Second Edition Epub
by Simon WoodExam Board: SQA Level: Higher Subject: History First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment.How to Pass Higher History Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from top experts on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
My Revision Notes (9-1) Sociology: Aqa Gcse (9-1) Sociology Epub
by Ian Woodfield Rosie OwensExam board: AQALevel: GCSESubject: SociologyFirst teaching: September 2017First exams: Summer 2019Target success in AQA GCSE Sociology with this proven formula for effective, structured revision. Key content coverage is combined with exam-style tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge.With My Revision Notes, every student can:- Plan and manage a successful revision programme using the topic-by-topic planner- Consolidate subject knowledge by working through clear and focused content coverage- Test understanding and identify areas for improvement with regular 'Now Test Yourself' tasks and answers- Enhance exam responses using relevant case studies for each topic- Improve exam technique through practice questions, expert tips and examples of typical mistakes to avoid
The Ace of Skulls
by Chris WoodingAll good things come to an end. And this is it: the last stand of the Ketty Jay and her intrepid crew.They've been shot down, set up, double-crossed and ripped off. They've stolen priceless treasures, destroyed a ten-thousand-year-old Azryx city and sort-of-accidentally blew up the son of the Archduke. Now they've gone and started a civil war. This time, they're really in trouble.As Vardia descends into chaos, Captain Frey is doing his best to keep his crew out of it. He's got his mind on other things, not least the fate of Trinica Dracken. But wars have a way of dragging people in, and sooner or later they're going to have to pick a side. It's a choice they'll be staking their lives on.Cities fall and daemons rise. Old secrets are uncovered and new threats revealed. When the smoke clears, who will be left standing?