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A Framework For Marketing Management
by Philip Kotler Kevin Lane KellerFor graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Mirror for Humanity: A Concise Introduction to Cultural Anthropology (8th Edition)
by Conrad Phillip KottakThis concise, up-to-date introduction to cultural anthropology carefully balances coverage of core topics with contemporary changes in the field.
The Student Leadership Challenge: Five Practices For Becoming an Exemplary Leader (Second Edition)
by James M. Kouzes Barry Z. PosnerIn this updated and expanded second edition of The Student Leadership Challenge, James Kouzes and Barry Posner apply their extensive research and expertise to demonstrate that anyone can be a leader, regardless of age or experience. They challenge high school and undergraduate college students to examine their leadership actions and aspirations. Your students will learn from first-hand leadership stories from young leaders like themselves around the world, helping them to deeply understand and explore The Five Practices of Exemplary Leadership: Model the Way Inspire a Shared Vision Challenge the Process Enable Others to Act Encourage the Heart The book guides students through the concrete actions they can take to become exemplary leaders, from finding their voice and clarifying their values, to recognizing others' contributions and celebrating others' victories. The authors ask readers to reflect at the end of each chapter on their own leadership experiences and abilities now and for the future.
The Economy of Algorithms: AI and the Rise of the Digital Minions
by Marek Kowalkiewicz&‘A damn well-written book . . . a thrilling, entertaining whirlwind tour of different AI algorithms and their industry applications.&’ —Tobias Lange, Senior Vice President, Siemens Digital Industries Software Welcome to the economy of algorithms. It&’s here and it&’s growing. In the past few years, we have been flooded with examples of impressive technology. Algorithms have been around for hundreds of years, but they have only recently begun to &‘escape&’ our understanding. We are so impressed by what they can do that we give them a lot of agency. But because they are so hard to comprehend, this leads to all kinds of unintended consequences. In the twentieth century, we had the economy of corporations. In the first two decades of the twenty-first century, we saw the emergence of the economy of people, otherwise known as the digital economy, enabled by the internet. Now we&’re seeing a new economy take shape: the economy of algorithms. – How can we use algorithms to automate the boring parts of our jobs, enhance decision-making and drive innovation? – Where is the line between algorithmic &‘help&’ and surveillance? – Can an algorithm take your job? – How do you advertise to a fridge? – Do algorithms dream of electric sheep? – Why is it so hard to predict where technology will go next? These questions and more are answered by this exciting and ground-breaking book, which includes nine rules for flourishing in the new economy of algorithms.
Textbook of Basic Nursing (10th Edition)
by Mary T. Kowalski Caroline Bunker RosdahlThe new, revised edition of this extremely popular all-in-one text for the practical/vocational nursing curriculum has everything to meet the needs of students and instructors. The text, which is part of Lippincott,,s Pathways for LPN/LVN Education Series, contains information on all the critical areas in the curriculum%Anatomy & Physiology, Fundamentals, Skills, Adult Health, Growth and Development, Mental Health, Maternity and Pediatrics, and Geriatric Considerations. Based heavily on the NCLEX-PN framework, this highly-visual new edition features short chapters with easily digestible content including review questions, features, and alerts for reinforcement of important content. The text is accompanied by a robust student Workbook and a comprehensive, turn-key ancillary program to help teachers teach and students learn! A special feature of the new edition is the inclusion of NCLEX-PN Alerts, which highlight critical NCLEX-relevant content in each key area, and a voluminous Test Generator that more than doubles the number of questions in the previous edition.
Closer: Performance, Technologies, Phenomenology
by Susan KozelIn Closer, Susan Kozel draws on live performance practice, digital technologies, and the philosophical approach of phenomenology. Trained in dance and philosophy, Kozel places the human body at the center of explorations of interactive interfaces, responsive systems, and affective computing, asking what can be discovered as we become closer to our computers--as they become extensions of our ways of thinking, moving, and touching. Performance, Kozel argues, can act as a catalyst for understanding wider social and cultural uses of digital technology. Taking this one step further, performative acts of sharing the body through our digital devices foster a collaborative construction of new physical states, levels of conscious awareness, and even ethics. We re-encounter ourselves and others through our interactive computer systems. What we need now are conceptual and methodological frameworks to reflect this. Kozel offers a timely reworking of the phenomenology of French philosopher Maurice Merleau-Ponty. This method, based on a respect for lived experience, begins by listening to the senses and noting insights that arrive in the midst of dance, or quite simply in the midst of life. The combination of performance and phenomenology offered by Closer yields entwinements between experience and reflection that shed light on, problematize, or restructure scholarly approaches to human bodies using digital technologies. After outlining her approach and methodology and clarifying the key concepts of performance, technologies, and virtuality, Kozel applies phenomenological method to the experience of designing and performing in a range of computational systems: telematics, motion capture, responsive architectures, and wearable computing. The transformative potential of the alchemy between bodies and technologies is the foundation of Closer. With careful design, future generations of responsive systems and mobile devices can expand our social, physical, and emotional exchanges.
Automata and Computability
by Dexter C. KozenThis textbook provides undergraduate students with an introduction to the basic theoretical models of computability. Students who have already some experience with elementary discrete mathematics will find this a well-paced first course. Plenty of exercises are provided, ranging from the easy to the challenging.
Frost (Scholastic Press Novels)
by M. P. KozlowskyCinder meets The Walking Dead in a chilling futuristic fairy tale that will reboot everything you thought about family, love… and what it means to be human.Before he died, Frost's father uploaded his consciousness into their robot servant. But the technology malfunctioned, and now her father fades in and out. So when Frost learns that there might be medicine on the other side of the ravaged city, she embarks on a dangerous journey to save the only living creature she loves.With only a robot as a companion, Frost must face terrors of all sorts, from outrunning the vicious Eaters. . .to talking to the first boy she's ever set eyes on. But can a girl who's only seen the world through books and dusty windows survive on her own?
Miracle Wimp
by Erik P. KraftCertain to appeal to boys, Miracle Wimp takes readers on an episodic journey that is sure to keep them laughing. The story follows Tom Mayo as he navigates his way through wood shop, dating, driving, and the meat-headed Donkeys, bullies who are determined to make his life miserable. Filled with humorous details and sardonic wit, Erik Kraft deftly portrays high school through the eyes of a wise-cracking misfit.
Public Policy: Politics, Analysis, And Alternatives, 4th Edition
by Michael E. Kraft Scott R. FurlongAll too often, public policy textbooks offer a basic grounding in the policy process without the benefit of integrating the use of policy analysis. Kraft and Furlong, since their first edition, take a different tack. They want students to understand how and why policy analysis is used to assess policy alternatives-not only to question the assumptions of policy analysts, but to recognize how analysis is used in support of political arguments. To encourage critical and creative thinking on issues ranging from the financial bailout to rising gas prices to natural disasters, the authors introduce and fully integrate an evaluative approach to policy. Public Policy starts with a concise review of institutions, policy actors, and major theoretical models. The authors then discuss the nature of policy analysis and its practice, and show students how to employ evaluative criteria in six substantive policy areas. Public Policy arms students with analytic tools they need to understand the motivations of policy actors-both within and outside of government-influence a complex, yet comprehensible, policy agenda. Enhancements to the 4th edition: - All chapters have been comprehensively updated to include recent events, issues, and policy debates including the conduct of the wars in Afghanistan and Iraq, the use of private contractors for military support and operations, the rising cost of gasoline and disputes over energy policy and climate change, the controversy over immigration policy, requirements for financial regulation, heightened concerns over economic and social inequality, and the clash over reforming taxes and entitlement programs, as well as dealing with the federal deficit and national debt. - New and updated working with sources and steps to analysis features help students investigate sources of information and apply evaluative criteria. - New and updated end-of chapter discussion questions, suggested readings, and web sites.
Facing the Enemy: How a Nazi Youth Camp in America Tested a Friendship
by Barbara KrasnerWhat do you do when your best friend becomes the enemy? Growing up in Newark, NJ, in the 1930s, Tommy Anspach and Benjy Puterman have always done everything together. It never mattered that Benjy was Jewish and Tommy was of German descent. But as Adolph Hitler and his Nazi party comes to power in Germany and war brews in Europe, everything changes. Tommy is sent to Camp Nordland, a Nazi youth camp for German Americans, where he quickly learns that Jews are the enemy. Heartbroken by the loss of his friend, Benjy forms a teen version of the Newark Minutemen, an anti-Nazi vigilante group, all the while hoping that Tommy will abandon his extremist beliefs. Will Benjy and Tommy be able to overcome their differences and be friends again?Based on real-life events and groups like the Newark Minutemen and the pro-Nazi German American Bund, this daring novel-in-verse reveals the long history of American right-wing extremism, and its impact on the lives of two ordinary teens.
Wildlife Management and Conservation: Contemporary Principles and Practices (Wildlife Management And Conservation Ser.)
by Paul R. Krausman James W. Cain IIIA definitive textbook for students of wildlife management.Wildlife Management and Conservation presents a clear overview of the management and conservation of animals, their habitats, and how people influence both. The relationship among these three components of wildlife management is explained in chapters written by leading experts and is designed to prepare wildlife students for careers in which they will be charged with maintaining healthy animal populations; finding ways to restore depleted populations while reducing overabundant, introduced, or pest species; and managing relationships among various human stakeholders.Topics covered in this book include• The definitions of wildlife and management• Human dimensions of wildlife management• Animal behavior• Predator–prey relationships • Structured decision making• Issues of scale in wildlife management• Wildlife health• Historical context of wildlife management and conservation• Hunting and trapping• Nongame species• Nutrition ecology• Water management• Climate change• Conservation planning
She's So Boss
by Stacy KravetzWhether you already have an idea for a business or you're mulling how to turn the things you enjoy into a self-sustaining enterprise, this book will connect the dots. From inspiration to execution, there are concrete steps every young entrepreneur, creator, or leader needs to take, and this book shows you how. Packed with information and with the profiles of more than a dozen real-life girl bosses who have turned their passions into business, She's So Boss is about thinking big, aiming high, and becoming the boss of your thing, whether it's a blog about baking organic treats or playing guitar and putting your music videos on YouTube.Specific features of the book include:Profiles of some of history's great girl bosses: Eleanor Roosevelt, Madam C.J. Walker, Coco Chanel, Marie Curie, Lena Dunham, Michelle Phan, and othersPop-up features, including lists of Ten Fabulous Girl Bosses, Ten Jobs You Wish Existed, Six Turned-Out-to-Be-Awesome Ideas No One Thought Could Make It, Signs You're Heading for an Epic Fail, and moreReal-life girl boss profiles showing the stages of development of more than a dozen girls who've transformed their visions into actionEye-catching graphs, charts, and diagrams covering such topics as the Basics of Any Business, Financial Implications of Borrowing at Different Interest Rates, The Importance of Superstar Marketing, Anatomy of a Girl Boss, Portrait of the Diva Anti-Boss, and the Social Media Influencer's Flow ChartExamples of logos, savvy packaging and branding ideas, great thank-you notes and other effective communication, texts never to send, and more
DK Life Stories: Nelson Mandela (DK Life Stories)
by Stephen KrenskyIn this kids biography, discover the inspiring story of Nelson Mandela, who became the first black president of South Africa after spending 27 years in prison.In 1964, Nelson Mandela was sentenced to a lifetime in jail. His crime? Attempting to overthrow a government that openly discriminated against its black citizens. After spending 27 years behind bars, Mandela was released, allowing him to continue his struggle for equality in South Africa--and to become the country's first black president. In this biography book for kids ages 8-11, learn all about Mandela's incredible life, his fight against apartheid, and how he helped bring peace to his nation.This new biography series from DK goes beyond the basic facts to tell the true life stories of history's most interesting people. Full-color photographs and hand-drawn illustrations complement thoughtfully written, age-appropriate text to create an engaging book children will enjoy reading. Definition boxes, information sidebars, maps, inspiring quotes, and other nonfiction text features add depth, and a handy reference section at the back makes this the one biography series every teacher and librarian will want to collect. Each book also includes an author's introduction letter, a glossary, and an index.
Advanced Engineering Mathematics, 9th Edition
by Erwin KreyszigThis new edition continues the tradition of providing instructors and students with a comprehensive and up-to-date resource for teaching and learning engineering mathematics, that is, applied mathematics for engineers and physicists, mathematicians and computer scientists, as well as members of other disciplines. A course in elementary calculus is the sole prerequisite.
Prealgebra
by Terry A. Krieger Gary K. RockswoldThe Rockswold/Krieger algebra series fosters conceptual understanding by using relevant applications and visualization to show students why math matters. It answers the common question "When will I ever use this?" Rockswold teaches students the math in context, rather than including the applications at the end of the presentation. By seamlessly integrating meaningful applications that include real data and supporting visuals (graphs, tables, charts, colors, and diagrams), students are able to see how math impacts their lives as they learn the concepts. The authors believe this approach deepens conceptual understanding and better prepares students for future math courses and life.
Chloe Does Yale: A Novel
by Natalie KrinskyA sparkling first novel by Natalie Krinsky, the witty, provocative sex columnist for the Yale Daily News. Chloe Carrington is a typical Yale student, except that along with toiling through the usual grind of coursework, she pens a notorious and much-dished-over sex column for the campus newspaper. This touch of fame has wrought havoc on her social and love life, turning it literally into an open book. Chloe doesn't help matters much; she likes to share and can't resist divulging the gory details of her most recent date (or lack thereof) in her column, baring her soul for all to see. Like her friends, she dreams of hooking up with Mr. Right, at least for a little while--but that proves even more arduous than participating in Yale's notorious "shopping" session (a two-week period in which students are encouraged to take as many classes as possible, in order to decide what courses to enroll in for that semester). As Chloe probes the campus hot spots, we get a peek at just what goes on behind the Ivy League's dormitory doors--from drinking at Toad's to "Exotic Erotic" (Yale's answer to a Hugh Hefner'style Playboy party, complete with coeds in skimpy bikinis). Teeming with exuberance and late-night shenanigans, Natalie Krinsky's novel is filled with humor and candor about typical college situations both inside and outside the dorm room.
HIN 213 Hindi Kathetar Sahitya S.Y.B.A. - Y.C.M.O.U
by Vishwas Krishnabari Suryanarayan Ransubhe M. B. ShahHIN 213 Hindi Kathetar Sahitya text book for S.Y.B.A from Yashwantrao Chavan Maharashtra Open University, Nashik in Hindi.
The Neoconservative Persuasion: Selected Essays, 1942-2009
by Irving KristolFrom the late founder of neoconservatism, a wide-ranging collection of his best writings
Hey, Kiddo: How I Lost My Mother, Found My Father, and Dealt with Family Addiction
by Jarrett J. KrosoczkaThe powerful, unforgettable graphic memoir from Jarrett Krosoczka, about growing up with a drug-addicted mother, a missing father, and two unforgettably opinionated grandparents.A National Book Award Finalist!In kindergarten, Jarrett Krosoczka's teacher asks him to draw his family, with a mommy and a daddy. But Jarrett's family is much more complicated than that. His mom is an addict, in and out of rehab, and in and out of Jarrett's life. His father is a mystery -- Jarrett doesn't know where to find him, or even what his name is. Jarrett lives with his grandparents -- two very loud, very loving, very opinionated people who had thought they were through with raising children until Jarrett came along.Jarrett goes through his childhood trying to make his non-normal life as normal as possible, finding a way to express himself through drawing even as so little is being said to him about what's going on. Only as a teenager can Jarrett begin to piece together the truth of his family, reckoning with his mother and tracking down his father. Hey, Kiddo is a profoundly important memoir about growing up in a family grappling with addiction, and finding the art that helps you survive.
Macroeconomics (Third Edition)
by Paul Krugman Robin WellsWhen it comes to explaining current economic conditions, there is no economist readers trust more than New York Times columnist and Nobel laureate Paul Krugman. Term after term, Krugman is earning that same level of trust in the classroom, with more and more instructors introducing students to the fundamental principles of economics via Krugman's signature storytelling style. The new Third Edition of Paul Krugman and Robin Wells's Economics is their most accomplished yet--extensively updated to offer new examples and stories, new case studies from the business world, and expert coverage of the ongoing financial crisis.
Essentials of Economics (Second Edition)
by Paul Krugman Robin Wells Kathryn Graddy"Essentials of Economics" brings the same captivating writing and innovative features of Krugman/Wells to the one-term economics course. Adapted by Kathryn Graddy, it is the ideal text for teaching basic economic principles, with enough real-world applications to help students see the applicability.
Bioethics: Ancient Themes in Contemporary Issues
by Mark G. Kuczewski Ronald M. PolanskyThis collection of essays explores themes from ancient Greek philosophy and medicine and their implications for contemporary medicine and bio-medical ethics. Thus the work examines the relationship of two of the most popular areas in the current revival of ethics, namely, classical ethics and biomedical ethics--areas that have seldom been brought together in any serious or sustained way. The essays in this volume are written by established classical scholars and bioethicists.
Design of Experiments: Statistical Principles of Research Design and Analysis (2nd Edition)
by Robert O. KuehlThis edition prepares students to design and analyze experiments that will help them succeed in the real world. The author uses a large array of real data sets from a broad spectrum of scientific and technological fields. He emphasizes the importance of developing a treatment design based on a research hypothesis as an initial step, then developing an experimental or observational study design that facilitates efficient data collection.
Cognitive Therapies in Action: Evolving Innovative Practice
by Kevin T. Kuehlwein Hugh RosenOffers an overview of the broad range of cognitive therapeutic approaches, including state-of-the-art innovations. The authors present extensive case examples to demonstrate how to apply these therapy models to a range of clients, including those suffering from psychoses and personality disorders.