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Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.
by Malcolm Gladwell Seth GodinThe book that sparked a marketing revolution."This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
The Prospect (Travel Team)
by Jason GlaserNick Cosimo eats, breathes, and lives baseball. He's a place-hitting catcher with a cannon for an arm and a calculator for a brain. Thanks to his keen eye, Nick is able to pick apart his opponents, taking advantage of their weaknesses. His teammates and coaches rely on his good instincts between the white lines. But when Nick spots a scout in the stands, everything changes. Will Nick alter his game plan to impress the scout enough to get drafted? Or will Nick put the team before himself?
Girl in Pieces: Tiktok Made Me Buy It!
by Kathleen Glasgow<p>Fans of <i>Girl, Interrupted</i>, <i>Thirteen Reasons Why</i>, and <i>All the Bright Places</i> will love the New York Times bestselling novel <i>Girl in Pieces</i>. <p>Charlotte Davis is in pieces. At seventeen she’s already lost more than most people do in a lifetime. But she’s learned how to forget. The broken glass washes away the sorrow until there is nothing but calm. You don’t have to think about your father and the river. Your best friend, who is gone forever. Or your mother, who has nothing left to give you. Every new scar hardens Charlie’s heart just a little more, yet it still hurts so much. It hurts enough to not care anymore, which is sometimes what has to happen before you can find your way back from the edge. <p>A deeply moving portrait of a girl in a world that owes her nothing, and has taken so much, and the journey she undergoes to put herself back together. Kathleen Glasgow's debut is heartbreakingly real and unflinchingly honest. It’s a story you won’t be able to look away from.
The Deserters: A Hidden History of World War II
by Charles Glass"Powerful and often startling...The Deserters offers a provokingly fresh angle on this most studied of conflicts." --The Boston Globe A groundbreaking history of ordinary soldiers struggling on the front lines, The Deserters offers a completely new perspective on the Second World War. Charles Glass--renowned journalist and author of the critically acclaimed Americans in Paris: Life and Death Under Nazi Occupation--delves deep into army archives, personal diaries, court-martial records, and self-published memoirs to produce this dramatic and heartbreaking portrait of men overlooked by their commanders and ignored by history. Surveying the 150,000 American and British soldiers known to have deserted in the European Theater, The Deserters: A Hidden History of World War II tells the life stories of three soldiers who abandoned their posts in France, Italy, and Africa. Their deeds form the backbone of Glass's arresting portrait of soldiers pushed to the breaking point, a sweeping reexamination of the conditions for ordinary soldiers. With the grace and pace of a novel, The Deserters moves beyond the false extremes of courage and cowardice to reveal the true experience of the frontline soldier. Glass shares the story of men like Private Alfred Whitehead, a Tennessee farm boy who earned Silver and Bronze Stars for bravery in Normandy--yet became a gangster in liberated Paris, robbing Allied supply depots along with ordinary citizens. Here also is the story of British men like Private John Bain, who deserted three times but never fled from combat--and who endured battles in North Africa and northern France before German machine guns cut his legs from under him. The heart of The Deserters resides with men like Private Steve Weiss, an idealistic teenage volunteer from Brooklyn who forced his father--a disillusioned First World War veteran--to sign his enlistment papers because he was not yet eighteen. On the Anzio beachhead and in the Ardennes forest, as an infantryman with the 36th Division and as an accidental partisan in the French Resistance, Weiss lost his illusions about the nobility of conflict and the infallibility of American commanders. Far from the bright picture found in propaganda and nostalgia, the Second World War was a grim and brutal affair, a long and lonely effort that has never been fully reported--to the detriment of those who served and the danger of those nurtured on false tales today. Revealing the true costs of conflict on those forced to fight, The Deserters is an elegant and unforgettable story of ordinary men desperately struggling in extraordinary times.
Air: 'a Stunning Read For Summer' (Blue Ser. #2)
by Lisa GlassLast year, one amazing summer was enough to turn Iris's world upside down. She met the boy of her dreams, the super talented Zeke, and the two of them set off on a pro-surfing adventure around the globe.Now, one week in Miami could be enough to tear her life apart.When Iris and Zeke take a break from competitions to relax on South Beach, Iris feels more than just the draw of the surf pulling Zeke away from her. Something's not right, and soon Iris will have to decide if she and Zeke are really the best thing for each other after all.Air is the thrilling follow-up to Blue; a gorgeous story of sun, sea and first love.
Blue: Book 3
by Lisa Glass'A STUNNING READ FOR SUMMER!'Reading in the SunshineAs a professional surfer, seventeen-year-old Iris has travelled the sun-kissed beaches of the globe. But after a tumultuous week in Miami leaves her heartbroken, Iris returns to her home town in the south coast of England. Putting her promising career on hold. Leaving behind Zeke, the boy who changed her world. Iris is desperate to get back to her old life, to the family and friends she grew up with. She wants to rediscover her passion for surfing. She needs to move on. But Iris soon realises it won't be that simple. Because while a summer romance might only last the season, first loves never truly leave you.
Blue: Book 2
by Lisa GlassLast year, one amazing summer was enough to turn Iris's world upside down. She met the boy of her dreams, the super talented Zeke, and the two of them set off on a pro-surfing adventure around the globe. Now, one week in Miami could be enough to tear her life apart. When Iris and Zeke take a break from competitions to relax on South Beach, Iris feels more than just the draw of the surf pulling Zeke away from her. Something's not right, and soon Iris will have to decide if she and Zeke are really the best thing for each other after all.Air is the thrilling follow-up to Blue; a gorgeous story of sun, sea and first love.
Blue: Book 1 (Blue Ser. #1)
by Lisa GlassSurfing is sixteen-year-old Iris's world, and when the ultra-talented Zeke walks into her life, it soon becomes her passion. Over one amazing summer, as she is drawn into his sphere, she experiences love, new friendships, but also loss, with an intensity she never dreamed of. But is Zeke all he seems? What hides beneath his glamorous and mysterious past? When Iris decides to try for her own surfing success, just as her ex-boyfriend comes back into her life, she will test her talent, and her feelings for Zeke, to the limit...
The Chess Queen Enigma: A Stoker & Holmes Novel (Stoker & Holmes #3)
by Colleen GleasonEvaline Stoker and Mina Holmes never meant to get into the family business. But when you're the sister of Bram and the niece of Sherlock, vampire hunting and mystery solving are in your blood, so to speak. In this third installment of the Stoker and Holmes series, Evaline Stoker and Mina Holmes have reluctantly agreed to act as social chaperones and undercover bodyguards for Princess Lurelia of Betrovia, who has arrived in London to deliver a letter that details the secret location of an ancient chess queen that's been missing for centuries. But when the letter—which will heal a centuries-old rift between England and the Betrovians—is stolen out from under Evaline and Mina's watchful eyes, the two girls are forced into a high-stakes race to ensure they find the chess queen before anyone else does.
The Clockwork Scarab: A Stoker & Holmes Novel (Stoker & Holmes #1)
by Colleen GleasonEvaline Stoker and Mina Holmes never meant to get into the family business. But when you're the sister of Bram and the niece of Sherlock, vampire hunting and mystery solving are in your blood. And when two society girls go missing, there's no one more qualified to investigate. Now fierce Evaline and logical Mina must resolve their rivalry, navigate the advances of not just one but three mysterious gentlemen, and solve murder with only one clue: a strange Egyptian scarab. The stakes are high. If Stoker and Holmes don't unravel why the belles of London society are in such danger, they'll become the next victims.
The Spiritglass Charade: A Stoker & Holmes Novel (The Stoker & Holmes Novels #2)
by Colleen GleasonAfter the Affair of the Clockwork Scarab, Evaline Stoker and Mina Holmes are eager to help Princess Alix with a new case. Seventeen-year-old Willa Aston is obsessed with spiritual mediums, convinced she is speaking with her mother from beyond the grave. What seems like a case of spiritualist fraud quickly devolves into something far more menacing: someone is trying to make Willa "appear lunatic," using an innocent-looking spiritglass to control her. The list of clues piles up: an unexpected murder, a gang of pickpockets, and the return of vampires to London. But are these events connected? As Uncle Sherlock would say, "there are no coincidences." It will take all of Mina's wit and Evaline's muscle to keep London's sinister underground at bay.
The American Journey: Reconstruction to the Present (Alabama Edition)
by GlencoeThis textbook will help you learn about your historical roots and how past events have shaped your world. You will find out what life was like in the past and how things change and develop over time. The textbook can also help you develop the knowledge and skills you need to participate in public life in an informed and responsible way. You will learn more about how your textbook is organized and understand how to find information in the text.
Geometry (Tennessee Edition)
by GlencoeA mathematics textbook set in accordance to Tennessee education standards. It also gives you practice on problems that are similar to those you might encounter on the EOC test.
The Developing Child: Student Activity Manual
by Mcgraw-Hill GlencoeWorkbook for The Developing Child
Glencoe Biology
by Mcgraw-Hill GlencoeGlencoe Biology is divided into units and chapters that are organized around Themes, Big Ideas, and Main Ideas of biology to guide you in your learning. *THEME FOCUS can be found at the start of each chapter and on the Study Guide. * Big IDEA can be found at the start of each chapter. * MAIN Idea can be found at the start of each section. *Reading Preview at the start of each section lists the Essential Questions, Review Vocabulary, and New Vocabulary. *connectED logos direct you to online resources such as Animations, Interactive Tables, The Interactive Timeline, Personal Tutors, and more. Foldables help you to organize your notes.
New York Chemistry: Matter and Change
by Mcgraw-Hill GlencoeNew York Chemistry: Matter and Change is a comprehensive course of study designed for a first-year high school chemistry curriculum, this program incorporates features for strong math support and problem-solving development. New features include content organized around Themes, Big Ideas, and Main Ideas, promoting student comprehension and testing success; more assessment options than ever; Dinah Zike's FOLDABLES, three-dimensional graphic organizers that help students grasp information for review and retention; the latest in Glencoe classroom technology, and much more!
Algebra: Concepts and Applications
by Glencoe McGraw-Hill StaffAn ideal program for struggling students Glencoe Algebra: Concepts and Applications covers all the Algebra 1 concepts. This program is designed for students who are challenged by high school mathematics.
Algebra 1 (Student Edition CCSS)
by Glencoe McGraw-Hill StaffAlgebra 1 helps students prepare for algebra and is set according to Common Core State Standards(CCSS).
Glencoe Algebra 1: Integration, Applications, Connections, Vol. 1
by Glencoe McGraw-Hill StaffWhy do I need to study algebra? When am I ever going to have to use algebra in the real world? Many people, not just algebra students, wonder why mathematics is important. Algebra 1 is designed to answer those questions through integration, applications, and connections. Did you know that algebra and geometry are closely related? Topics from all branches of mathematics, like geometry and statistics, are integrated throughout the text.
Glencoe Introduction to Business, Student Activity Workbook with Academic Integration
by Glencoe McGraw-Hill StaffNIMAC-sourced textbook
Glencoe World History: Modern Times
by Glencoe McGraw-Hill StaffRecent world history in a motivating forma. Glencoe World History: Modern Times draws on the features of Glencoe World History to motivate students, help them understand the connections between recent world events and issues, and give them an appreciation for the interconnectedness of the world's regions and peoples.
Precalculus
by Glencoe McGraw-Hill StaffGlencoe Precalculus ©2011is a comprehensive program that prepares students to be successful in college or AP Calculus programs. Features of this program include: Chapter 0, Graphing Technology Labs, leveled exercise sets, H. O. T. (Higher-Order Thinking) Problems, and Preparation for AP Calculus lessons within every chapter. Glencoe Precalculus also includes a complete technology suite that contains an online student edition, online teacher edition, Interactive Classroom, Advance Tracker, and ExamView® Assessment Suite.
Succeeding in the World of Work: Student Activity Workbook
by Glencoe McGraw-Hill StaffIncludes: note-taking activities based on the Cornell note-taking model, real-world applications, personal academic and career portfolio activities, 21st century skills, foundation skills, and workplace competencies correlations, academic applications, study skills activities, test-prep and test-taking practice.