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Advertising Promotion and Other Aspects of Integrated Marketing Communications
by Terence A. ShimpThe eighth edition of Shimp's market-leading Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field.
Advertising and Integrated Brand Promotion
by Richard J. Semenik Angeline Close Scheinbaum Chris T. Allen Thomas Clayton O'GuinnToday's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.
The Adversaries: The Return of Ravana Book 2 (The\return Of Ravana Ser. #2)
by David Hair'Genuinely dark and unsettling . . . The story-telling within the novel is outstanding' - The Historical Novel Society on The Pyre, book 1 of the Return of Ravana. A thrilling timeslip historical fantasy from award-winning author David Hair.Mumbai, 2010Everyone's talking about Swayamvara Live! This brand-new TV reality show is recreating the ages-old custom where young men compete for the hand of a noble bride. In this case, the bride is Bollywood stunner Sunita Ashoka, who is pledged to marry the man who wins the on-screen contest. For Vikram Khandavani, it's a chance to draw out his nemesis Ravindra, the reincarnated sorcerer-king - but he's taking a deadly gamble.Delhi, 1175 King Prithviraj Chauhan is about to storm the swayamvara of the beautiful Sanyogita - but he's not the only one fixated on the bride-to-be: Ravindra-Raj is coming too, and he's riding at the side of a fierce invader. Only Chand Bardai, in another life known as Aram Dhoop, the Poet of Mandore, stands between Ravindra and all the thrones of India.The Adversaries is the sequel to The Pyre and the second book in award-winning author David Hair's Return of Ravana series.
Adventures of Perception: Essays / Interviews
by Scott MacdonaldIn this collection of thematically related personal essays and conversations with filmmakers, the author takes us on a fascinating journey into many under-explored territories of cinema.
The Adventures of a Curious Cat: wit and wisdom from Curious Zelda, purrfect for cats and their humans
by Curious Zelda'A purrfect gift for a loved one with a special affinity for the feline''An absolute must for any cat lover''Curiosity is more than a desire to discover. It's a lifestyle, and a purrvilege. It's hours of observing a fly on the wall. It's entering the sock drawer just before it closes. It's sniffing the lampshade one more time . . .'Such is the wisdom of Curious Zelda: social media star, agony aunt, yoga teacher, cat. In The Adventures of a Curious Catshe gives insight into her view of the world and dispenses unparalleled wisdom. Zelda explains, in her unique voice, how to handle humans, how to communicate with furniture, and most importantly how to live a life curiously. It's the ultimate self-help guide for any cat, or indeed, their human.
Adventures in Group Theory: Rubik's Cube, Merlin's Machine, and Other Mathematical Toys
by David JoynerThis updated and revised edition of David Joyner’s entertaining "hands-on" tour of group theory and abstract algebra brings life, levity, and practicality to the topics through mathematical toys.Joyner uses permutation puzzles such as the Rubik’s Cube and its variants, the 15 puzzle, the Rainbow Masterball, Merlin’s Machine, the Pyraminx, and the Skewb to explain the basics of introductory algebra and group theory. Subjects covered include the Cayley graphs, symmetries, isomorphisms, wreath products, free groups, and finite fields of group theory, as well as algebraic matrices, combinatorics, and permutations.Featuring strategies for solving the puzzles and computations illustrated using the SAGE open-source computer algebra system, the second edition of Adventures in Group Theory is perfect for mathematics enthusiasts and for use as a supplementary textbook.
Adventures among Ants: A Global Safari with a Cast of Trillions
by Mark W. MoffettIntrepid international explorer, biologist, and photographer Mark W. Moffett, "the Indiana Jones of entomology," takes us around the globe on a strange and colorful journey in search of the hidden world of ants. In tales from Nigeria, Indonesia, the Amazon, Australia, California, and elsewhere, Moffett recounts his entomological exploits and provides fascinating details on how ants live and how they dominate their ecosystems through strikingly human behaviors, yet at a different scale and a faster tempo. Moffett's spectacular close-up photographs shrink us down to size, so that we can observe ants in familiar roles; warriors, builders, big-game hunters, and slave owners. We find them creating marketplaces and assembly lines and dealing with issues we think of as uniquely human--including hygiene, recycling, and warfare. Adventures among Ants introduces some of the world's most awe-inspiring species and offers a startling new perspective on the limits of our own perception. * Ants are world-class road builders, handling traffic problems on thoroughfares that dwarf our highway systems in their complexity * Ants with the largest societies often deploy complicated military tactics * Some ants have evolved from hunter-gatherers into farmers, domesticating other insects and growing crops for food
Adventure Education: Theory and Applications
by Dick Prouty Jane Panicucci Rufus CollinsonAdventure Education: Theory and Applicationsallows students to -get a broad view of adventure education and programming; -explore the role of games, low- and high-element courses, and outdoor pursuits in adventure education; -use key concepts, student activities, and Web-based research to enhance the learning process; -employ real-world examples to explore strategies for adventure education in a variety of settings; and -learn core skills for effective facilitation and leadership preparation in adventure programming. With Adventure Education: Theory and Applications, adventure education enters the educational mainstream. This comprehensive text is ideal for introductory adventure courses in a variety of college departments and as a reference for professionals in the field. Project Adventure, a leader in the field of facilities-based adventure learning, teams up with leading adventure educators and professionals to provide a broad view of adventure education and programming. Together, they present the foundational theories and applications of adventure education. In doing so, they -explore the role of games, low- and high-element courses, and outdoor pursuits in adventure education; -cover the core skills for effective facilitation and leadership preparation; -include student-friendly features, such as key concepts, summaries, student activities, additional readings, and Web-based research to meet students' levels of experience and enhance the easy delivery of the course; and -recommend strategies for adventure education and programming based on real-world examples that connect to a variety of recreational, educational, therapeutic, and community settings. Part Ipresents the history of adventure education as well as the numerous theories and philosophies that have informed its development. It explores the world of adventure in education, health care, and therapeutic, corporate, and school settings. It also provides an overview of adventure organizations and career options, which is helpful to students who are interested in pursuing the study of adventure. Part IIoutlines the technical and pedagogical skills needed for facilitating adventure experiences. Part IIIdescribes each adventure component, explaining how they work in the educational process. It covers facilities-based pursuits such as games, cooperative activities and initiatives, and challenge courses as well as outdoor pursuits. Some sample activities and many additional resources are provided. The final chapter covers models for programming adventure in educational, therapeutic, corporate, and community settings. For students who select careers in other fields, the leadership and team skills learned through Adventure Education: Theory and Applicationswill serve them well in their future workplaces. For students who do go into adventure education, this text is their guide for finding their own paths in the field.
Advanced Skills For Nursing Assistants: A Humanistic Approach To Caregiving
by Lippincott Williams WilkinsThis text builds on the basic concepts and skills that the nursing assistant has already mastered. Recognizing that the students using this text have already completed their basic nursing assisting training and may have already been working in the profession, this text does not repeat information that is part of the basic nursing assistant training. Rather, this textbook is meant to be used in conjunction with, or as a follow-up to, a "basic" nursing assistant textbook, such as Lippincott's Textbook for Nursing Assistants.
Advanced Fitness Assessment and Exercise Prescription
by Ann L. Gibson Vivian H. HeywardThe text bridges the gap between research and practice and synthesizes concepts and theories from exercise physiology, kinesiology, measurement, psychology, and nutrition to provide a clearly defined approach to physical fitness testing and the design of individualized exercise programs.
Advanced Engineering Mathematics, 9th Edition
by Erwin KreyszigThis new edition continues the tradition of providing instructors and students with a comprehensive and up-to-date resource for teaching and learning engineering mathematics, that is, applied mathematics for engineers and physicists, mathematicians and computer scientists, as well as members of other disciplines. A course in elementary calculus is the sole prerequisite.
Adulthood And Aging
by Marion G. MasonFor undergraduate courses in Adulthood and Aging, Gerontology, and Adult Development. This text provides an engaging perspective on the issues, challenges, and joys of adult development and aging. It provides a balanced and integrated treatment of young, middle, and later adulthood, concluding with a discussion of life satisfaction and quality of life issues. More than ever there is a need to inform those who will be therapists, health care professionals, social workers, and all others who plan to work with adults in some capacity of the challenges and opportunities that often come our way in adulthood. In addition, this text covers areas which are often neglected, such as self development and individual differences, life-long learning, community and political life, and values and moral development. The addition of these and other topics, along with a positive-growth focused perspective sets this book apart from other textbooks in this area that have grown out of gerontology backgrounds with a focus on physical decline and illness. The pedagogical features of the book direct students to key information, and the special features engage the reader in current ethical dilemmas and life-planning issues.
Adult Development and Aging (Fifth Edition)
by K. Warner Schaie Sherry L. WillisThis comprehensive book helps readers process a clear picture of adult development and aging with the help and results of intensive scientific research. It challenges common stereotypes about this subject matter, and interprets the research data into an optimistic yet realistic appraisal of the many problems faced by the elderly in today's society. Chapter topics look at independence and intimacy in young adulthood; responsibility and failure in the middle years; the reintegration or despair of later life; research methodology; families; careers; personality development; learning and memory; intellectual and biological development; mental disorders; and death and bereavement. For individuals who want to view the potential richness of life--at all stages, and/or understand the lives of older adults they may care for.
Adrift
by Paul GriffinFrom critically acclaimed writer Paul Griffin comes a fast-paced young adult novel about five very different teens lost at sea with no one to count on but each other.Matt and John are best friends working out in Montauk for the summer. When Driana, JoJo and Stef invite the boys to their Hamptons mansion, Matt and John find themselves in a sticky situation where temptation rivals sensibility. The newfound friends head out into the Atlantic after midnight in a stolen boat. None of them come back whole, and not all of them come back.Worlds collide when the group ventures out to sea aboard an antique ship that Stef sneaks out from her dad's dock. As the waves rise and the fragile vessel weakens, things go horribly wrong. Adrift at sea for days, who will have what it takes to survive?
Adrenaline and the Inner World: An Introduction to Scientific Integrative Medicine
by David S. GoldsteinThis accessible work is the first in more than seventy-five years to discuss the many roles of adrenaline in regulating the "inner world" of the body. David S. Goldstein, an international authority and award-winning teacher, introduces new concepts concerning the nature of stress and distress across the body's regulatory systems. Discussing how the body's stress systems are coordinated, and how stress, by means of adrenaline, may affect the development, manifestations, and outcomes of chronic diseases, Goldstein challenges researchers and clinicians to use scientific integrative medicine to develop new ways to treat, prevent, and palliate disease. Goldstein explains why a former attorney general with Parkinson disease has a tendency to faint, why young astronauts in excellent physical shape cannot stand up when reexposed to Earth's gravity, why professional football players can collapse and die of heat shock during summer training camp, and why baseball players spit so much. Adrenaline and the Inner World is designed to supplement academic coursework in psychology, psychiatry, endocrinology, cardiology, complementary and alternative medicine, physiology, and biochemistry. It includes an extensive glossary.
Adored: An It Girl Novel
by Cecily Von ZiegesarJenny Humphrey's time at Waverly Academy has had its ups and downs - from making enemies of the most popular girl at school to stealing her room mate's boyfriend. But now everything has changed - Jenny, Tinsley, Callie and Brett have put their differences behind them to jointly rule over Waverly Academy - but how long can peace last?
Adolescence (Sixteenth Edition)
by John W. SantrockConnecting research and results. As a master teacher, John Santrock connects students to current research and real-world application, helping students see how adolescent psychology plays a role in their own lives and future careers. Through an integrated, personalized digital learning program, students gain the insight they need to study smarter and improve performance.
Adolescence (Fourteenth Edition)
by John W. SantrockMore students learn from John Santrock’s Adolescence than from any other text in this field. The 14th edition combines proven pedagogy and the most current research to provide a market leading presentation of adolescence. This time tested text provides compelling contemporary research, including updates from eleven leading experts in the field. The text's accessible presentation, plentiful applications and engaging writing foster increased mastery of the content. The new edition includes substantially expanded material on diversity and culture, adolescents’ and emerging adults’ health and well-being, including numerous recommendations for improving the lives of adolescents, and expanded emphasis on the positive aspects of adolescent development.
Adolescence
by Laurence SteinbergIn this tenth edition of Adolescence, Laurence Steinberg continues to utilize an effective combination of a friendly writing style, thorough research, and a contextual approach that emphasizes adolescence in contemporary society. The text's careful organization ensures maximum teaching flexibility that allows the chapters to work together to be covered in sequence or to stand alone. Ethnicity and minority issues are thoroughly discussed in a way that enables students to see how the adolescent experience is shaped by class and culture. The strong pedagogical framework helps students organize and integrate material. Thoroughly updated to reflect current findings in the field of adolescent development, Adolescence is based on solid research and theory, yet it has a distinctively "real world" feel that emphasizes the reality of being an adolescent in today's society.
The Administration And Supervision Of Reading Programs
by Dorothy S. Strickland Shelley B. WepnerOffering specific guidelines that literacy leaders can use to improve their programs, this text covers selecting materials, assessing the quality of teachers, providing staff development, working with different types of learners, and incorporating writing and technology.
Administering Medications: Pharmacology for Healthcare Professionals, Eighth edition.
by Donna F. GauwitzAdministering Medications: Pharmacology for Healthcare Professionals is designed to teach the safe administration of medications to healthcare students. The organization of the chapters primarily by body systems allow students and instructors to build a knowledge base that starts with the fundamentals of medication administration and progresses through the drugs frequently used to treat most commonly found disease of the associated body system. The text's many features help break down the various aspects of drug administration, allowing the student to gain a full understanding of when and how to administer medications.
Administering and Supervising Programs for Young Children
by Jane Humphries Kari Rains Linda Nelson Alan NelsonAdministering and Supervising Programs for Young Children is written for current and future educators who want to become administrators for a child care program for young children ages 0-8 years of age. With an emphasis of play as a key philosophy, this text will give guidance on organizing and administering a child care program . For current administrators, this book will offer insight in how to improve their program while offering concrete ways to incorporate NAEYC's Developmentally Appropriate Practices and Professional Standards and Competencies for Early Childhood Educators. This text divides the content into two units that focus on organizing a program and administering a program. In the first unit there is a focus on what makes a quality child care program, including characteristics, licensing concerns, facilities, equipment and supplies, staffing, budgeting, and marketing. The second unit focuses on creating and integrating a philosophy for the program that serves and supports the community, the children and their families, and facility staff and administration. Several tools are provided to help with planning, creating strong outcomes, integrating play, and reflecting on program success to help make a program meaningful and to inform future administrators. Chapter content maps to the latest NAEYC and DAP standards, emphasizing practical application of concepts. Case studies throughout give students a glimpse into real problems they would face as directions, with reflection sections to apply the concepts learned in these scenarios.
The Adjustment (Program #5)
by Suzanne YoungTwo teens struggle to recapture their love after one of them goes through The Program in this gut-wrenching fifth book in Suzanne Young&’s New York Times bestselling series—now with a reimagined look.Tatum Masterson never went through The Program. She never had her memory stripped, never had to fight to remain herself. But Weston, her longtime boyfriend and love of her life, did. Even as he was taken by handlers, Tatum hoped he&’d remember her somehow—that their love would be strong enough. It wasn&’t. Like all returners, Weston comes back a blank canvas. The years he and Tatum spent together are forgotten, as well as the week he mysteriously disappeared before The Program came for him. Still, Tatum fights to get Weston to remember her. They start to build a new love, then they hear about the Adjustment—a new therapy that implants memories from a donor. Despite the risks, Tatum donates her memories from their time together so Weston can remember what he lost. But memories are all a matter of perspective. Weston only has one side of their love story, and his emotions don&’t match his borrowed experiences. The heartbreaking, mind-bending discrepancy slowly unravels him, causing more damage than The Program itself. As their new life together feels more untenable, Tatum will have to decide if she loves Weston enough to let him go.
Adjust: Applying Psychology to Life
by Wayne Weiten Dana S. Dunn Elizabeth Yost HammerCreated through a 'student-tested, faculty-approved' review process, ADJUST is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. ADJUST employs balanced psychological research coverage, engaging applications, and current examples to help readers understand themselves and the world.
Addiction Treatment: A Strengths Perspective (Third Edition)
by Katherine Van Wormer Diane Rae DavisThis book covers the biological, psychological, and social aspects of alcoholism, eating disorders, compulsive gambling, and other addictions.