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The Long Tail: Why the Future of Business is Selling Less of More
by Chris AndersonWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Lord Sunday: Lord Sunday (The Keys to the Kingdom #7)
by Garth NixThe fantastic conclusion to Garth Nix's New York Times bestselling series!The fantastic conclusion to Garth Nix's NEW YORK TIMES bestselling series!Seven days. Seven keys. Seven virtues. Seven sins.In this thrilling conclusion to Garth Nix's Keys to the Kingdom series, Arthur Penhaligon must complete his quest to save the Kingdom he is heir to...and Arthur's world.
The Lost Boy: A Foster Child's Search for the Love of a Family (Windsor Selection Ser.)
by Dave PelzerImagine a young boy who has never had a loving home. His only possesions are the old, torn clothes he carries in a paper bag. The only world he knows is one of isolation and fear. Although others had rescued this boy from his abusive alcoholic mother, his real hurt is just begining -- he has no place to call home. This is Dave Pelzer's long-awaited sequel to A Child Called "It". In The Lost Boy, he answers questions and reveals new adventures through the compelling story of his life as an adolescent. Now considered an F-Child (Foster Child), Dave is moved in and out of five different homes. He suffers shame and experiences resentment from those who feel that all foster kids are trouble and unworthy of being loved just because they are not part of a "real" family. Tears, laughter, devastation and hope create the journey of this little lost boy who searches desperately for just one thing -- the love of a family.
Lost for Words
by Alice KuipersMy New Year's resolution: I'm moving on from everything that's happened. I'm not going to talk about it, think about it, let the memory pounce upon me like a waiting tiger, nothing.All Sophie wants to do is forget. But it's not easy now that everything's changed. The house feels too big, school drags on for too long, lights are too bright, the room spins, and her hands get sweaty for no reason. And she can't remember why she was ever best friends with Abigail, who is obsessed with parties and boys. Only the new girl, Rosa-Leigh, with her prose poems and utter confidence, might understand. But talking to her seems impossible.Lost in memories of the life she once had, Sophie retreats into herself. But there's only so long she can keep everything bottled up inside before she explodes. Maybe by confronting the tragedy of her past she'll figure out how to fix her future.
Love in the Time of Dragons
by Katie MacalisterTully Sullivan just woke up in a strange place, surrounded by people she's never met. Which is quite bad enough. But then the strange people insist they are dragons. And, worse, that she is also a dragon, named Ysolde de Bouchier, one of the most notorious figures in dragon history. She doesn't buy it. She can't breath fire or shapeshift. She's not even bothered by gold. But they're adamant. And she's in trouble. . . Because these dragons also want to sentence her to death. If she's going to survive, Tully realises she is going to have to find a way to solve the crimes she's being accused of. Even though they happened in a past she has absolutely no memory of living.
Lucid Intervals: A Stone Barrington Novel (A Stone Barrington Novel #18)
by Stuart WoodsStone Barrington takes on a beautiful new client who’s nothing but trouble in this thrilling entry in the #1 New York Times bestselling series.Stone Barrington and his former cop partner Dino are enjoying their drinks at Elaine’s when former client and all-around sad sack Herbie Fisher walks in...in need of a lawyer. But while Stone is trying to fend off Herbie, a more welcome potential employer appears: a beautiful woman looking for somebody who somebody else wants dead. She takes Stone into the posh world of embassy soirees and titled privilege, where high society meets government intrigue. And when trouble follows him from his Manhattan townhouse to his tranquil summer home in Maine, Stone has to decide what to do with the explosive information he’s uncovered.
Lucid Intervals: A Stone Barrington Novel (Stone Barrington #18)
by Stuart WoodsIt seems like just another quiet night at Elaine's. Stone Barrington and his former cop partner, Dino, are enjoying some pasta when in walks former client-and all around sad sack-Herbie Fisher...with a briefcase containing $14 million in cash. Herbie claims to have won the money on a lucky lotto ticket, but he also says he needs a lawyer-and after a single gunshot breaks the window above his head and send diners scrambling, Stone and Dino suspect Herbie might need a bodyguard and a private investigator, too.
Lumby on the Air
by Gail FraserFifth in the acclaimed series set in the enchantingly offbeat town of Lumby. Pam and Mark Walker are celebrating their 25th wedding anniversary with a week-long family reunion and a ceremony renewing their vows. But when Mark's brother-in-law starts broadcasting his radio talk show from Montis Inn, his disparaging remarks about small-town life cause immediate rifts that only widen when he sides with a real estate developer who wants to turn Lumby into an asphalt Aspen. As the controversy pits family against family, and neighbor against neighbor, will the spirit that defines Lumby triumph once again? .
Macrowikinomics: Rebooting Business and the World
by Don Tapscott Anthony D. WilliamsIn their 2007 bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever. Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors--one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable.
Magic Bites (Kate Daniels #1)
by Ilona AndrewsIlona Andrews invites you to experience the first novel in the #1 New York Times bestselling series featuring the intriguing fantasy world of mercenary Kate Daniels… <P><P>When the magic is up, rogue mages cast their spells and monsters appear, while guns refuse to fire and cars fail to start. But then technology returns, and the magic recedes as unpredictably as it arose, leaving all kinds of paranormal problems in its wake. <P><P>Kate Daniels is a down-on-her-luck mercenary who makes her living cleaning up these magical problems. But when Kate’s guardian is murdered, her quest for justice draws her into a power struggle between two strong factions within Atlanta’s magic circles. <P><P>The Masters of the Dead, necromancers who can control vampires, and the Pack, a paramilitary clan of shapechangers, blame each other for a series of bizarre killings—and the death of Kate’s guardian may be part of the same mystery. Pressured by both sides to find the killer, Kate realizes she’s way out of her league—but she wouldn’t have it any other way...
Magic Bleeds: A Kate Daniels Novel: 4 (A Kate Daniels Novel #4)
by Ilona AndrewsIn an Atlanta caught between magic and technology, every dark corner hides a danger. And when a fight breaks out at the Steel Horse bar, a local hangout right between shapeshifter and necromancer territory, Kate Daniels, working for the Order of the Knights of Merciful Aid, is sent to investigate the aftermath.What she finds is an opponent more powerful, ancient, and deadly than she's ever seen; and way beyond her power to fight, known as The City Eater. She could ask for backup from Curran, the Beast Lord - but he just stood her up for their date. No way does he get out of that trouble by a nice, easy death. Not only that, but this fight is personal: because Kate soon discovers that the City Eater is family....
Magic Bleeds (Kate Daniels #4)
by Ilona AndrewsView our feature on Ilona Andrews's Magic Bleeds.Kate Daniels cleans up the paranormal problems no one else wants to deal with-especially if they involve Atlanta's shapeshifting community. And now there's a new player in town-a foe that may be too much for even Kate and Curran, the Lord of the Beasts, to handle. Because this time, Kate will be taking on family.
The Magickers (Magickers #1)
by Emily DrakeA long time ago, two great sorcerers fought a duel to determine the fate of the world. Magic itself was ripped from our world, its power kept secret by a handful of enchanters.<P><P> The world of Magicks, however, still exists-and whoever controls the Gates controls both worlds. <P> In The Magickers... Enter Jason Adrian and his friends-who have been recruited by Gavan Rainwater into the most unusual summer camp on earth-Camp Ravenwyng. There, they will learn about their own special talents. They'll develop their magick powers and unlock the secrets of controlling them. <P> To Jason, it seems like a dream come true. But there is one thing he will have to do before he leaves this very special camp: face the evil minions of the Dark Hand...
Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
by Scott Belsky"Ideas are easy. Implementation is hard. This book helps you with the hard part." -Guy Kawasaki, author of Enchantment According to productivity expert Scott Belsky, no one is born with the ability to drive creative projects to completion. Execution is a skill that must be developed by building your organizational habits and harnessing the support of your colleagues.As the founder and CEO of Behance, a company on a mission to empower and organize the creative world, Belsky has studied the habits of especially productive individuals and teams across industries. Now he has compiled the principles and techniques they share, and presents a systematic approach to creative organization and productivity.While many of us focus on generating and searching for great ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.
The Mammoth Book of Great British Humour (The Mammoth Bks.)
by Michael PowellA doorstopper of a collection of the very best of both contemporary and classic British wit and humour. From Monty Python's 'Nudge, nudge, wink, wink, say no more . . .' to Dan Antopolski's 'Hedgehogs. Why can't they just share the hedge?'. From George Bernard Shaw to Michael McIntyre, from Eric Morecombe to Omid Djalili, and from Oscar Wilde to Jimmy Carr, a side-splitting look at Britain, the British and life in general. Including these gems from Britain's finest comedians:I was delighted to learn that my friend's schadenfreude was not as satisfying as mine. Armando Iannucci.I went on a girls' night out recently. The invitation said 'dress to kill'. I went as Rose West. Zoe LyonsFor a while I was the perfect mother. Then the Pethidine wore off. Jenny Eclair.My girlfriend was complaining last night that I never listen to her. Or something like that. Jack Dee.Why do dogs always race to the door when the doorbell rings because it's hardly ever for them? Harry Hill.Arse-gravy of the very worst kind. Stephen Fry on The Da Vinci Code.You have to come up with this shit every year. Last week I just wrote "I still love you, see last year's card for full details." Michael McIntyre on Valentines Day.I went to the doctor and he said, 'You've got hypochondria.' I said, 'Not that as well!'Tim Vine.I have the body of an eighteen year old. I keep it in the fridge. Spike Milligan.When someone close to you dies, move seats. Peter Kay.My neighbour asked if he could use my lawnmower and I told him of course he could, so long as he didn't take it out of my garden. Eric Morecambe.My dad's dying wish was to have his family around him. I can't help thinking he would have been better off with more oxygen. Jimmy Carr.Eighty-two point six per cent of statistics are made up on the spot. Vic Reeves.A bird in the hand invariably shits on your wrist. Billy Connolly.Getting divorced isn't like a bereavement at all, because if he's died, I'd have had me mortgage paid, and I could've danced on his grave. Sarah Millican.My greatest hero is Nelson Mandela: incarcerated for 25 years, he was released in 1990, he's been out about 18 years now and he hasn't re-offended. Ricky Gervais.If you want to confuse a girl, buy her a pair of chocolate shoes. Milton Jones.Phil Collins is losing his hearing, making him the luckiest man at a Phil Collins Concert. Simon Amstell.We'll continue our investigation into the political beliefs of nudists. We've already noticed a definite swing to the left. Ronnie Barker.A guy walks into the psychiatrist wearing only Clingfilm for shorts. The psychiatrist says, "Well, I can clearly see your nuts. Tommy Cooper
The Mammoth Book of Sex, Drugs & Rock 'n' Roll
by Jim DriverOver 60 gripping accounts tracking the dark side of rock 'n' roll from the early days of the drugs-and-drink culture, and the birth of rock 'n' roll, through The Beatles, Stones, Sex Pistols, Madonna, Kurt Cobain and Oasis, to Amy Winehouse, Pete Doherty and other stars of the current rock-music scene.From trashed hotel rooms to cars in swimming pools, all rock 'n' roll's excesses are here, including murder and sexual deviancy, surprising brushes with the law that the stars thought they'd kept quiet, early and tragic deaths, drug overdoses, robbery, mis-marriages and groupies by the truckload
The Mammoth Book of the World's Greatest Chess Games: New edn
by Graham Burgess John Nunn John EmmsThe 125 greatest chess games of all time, selected, analysed, re-evaluated and explained by a team of British experts and illustrated with over 1,000 chess diagrams. Join the authors in studying these games, the cream of two centuries of international chess, and develop your own chess-playing skills - whatever your current standard. Instructive points at the end of each game highlight the lessons to be learned.First published in 1998, a second edition of The Mammoth Book of the World's Greatest Chess Games in 2004 included an additional 12 games. This edition includes a further 13 games as well as some significant revisions to the analysis and information regarding other games in earlier editions of the book, facilitated by the use of a variety of chess software.
The Man in the Wooden Hat (Old Filth Trilogy #2)
by Jane GardamThe New York Times called Sir Edward Feathers one of the most memorable characters in modern literature. A lyrical novel that recalls his fully lived life, Old Filth has been acclaimed as Jane Gardam?s masterpiece, a book where life and art merge. And now that beautiful, haunting novel has been joined by a companion that also bursts with humor and wisdom: The Man in the Wooden Hat. Old Filth was Eddie?s story. The Man in the Wooden Hat is the history of his marriage told from the perspective of his wife, Betty, a character as vivid and enchanting as Filth himself. They met in Hong Kong after the war. Betty had spent the duration in a Japanese internment camp. Filth was already a successful barrister, handsome, fast becoming rich, in need of a wife but unaccustomed to romance. A perfect English couple of the late 1940s. As a portrait of a marriage, with all the bittersweet secrets and surprising fulfillment of the 50-year union of two remarkable people, the novel is a triumph. The Man in the Wooden Hat is fiction of a very high order from a great novelist working at the pinnacle of her considerable power. It will be read and loved and recommended by all the many thousands of readers who found its predecessor, Old Filth, so compelling and so thoroughly satisfying. .
The Man Who Lied to His Laptop: What We Can Learn About Ourselves from Our Machines
by Nass Clifford Yen CorinaLying to a laptop so we don't hurt its feelings; yelling at a GPS in frustration; feeling flattered by random praise from a computer-people act strangely around artificial intelligence. Stranger still that how we act around computers is so similar to how we act towards other people, and that we can learn a lot about human interaction from how we respond to computers. Pioneering researcher Clifford Nass has done numerous experiments centered around human/computer interaction that not only expose the similarities between how we act towards technology and how we act toward people, but illuminate the surprising nature of person-to-person interactions. Nass has been able to show that, from flattery to empathy to loyalty, many aspects of human behavior and emotion are identical whether we're dealing with computers or people. Based on his findings, Nass has developed rules for successful relationships in any area of life. For instance: Don't smile to soften criticism-match your delivery to your content for best results Crack jokes-innocent humor makes people happier with their work without harming their efficiency (and the joke doesn't even have to be funny!) Empathize-acting happy around a sad person (or vice versa) makes that person perform demonstrably worse at task The way we treat computers has deep ramifications for everything from praise and criticism to credibility to team-building. Nass is pushing into the next frontier of behavioral science.
Managing Your Personal Finances
by Joan S. RyanWhile focusing on the student's role as citizen, student, family member, consumer, and active participant in the business world, Managing Your Personal Finances 6E informs students of their various financial responsibilities. This comprehensive text provides opportunities for self-awareness, expression, and satisfaction in a highly technical and competitive society. Students discover new ways to maximize their earning potential, develop strategies for managing their resources, explore skills for the wise use of credit, and gain insight into the different ways of investing money. Written specifically for high school students, special sections in each chapter hold student interest by focusing on current trends and issues consumers face in the marketplace.
Marine Biology (AP Marine Biology Series)
by Peter Castro Michael HuberMarine Biology covers the basics of marine biology with a global approach, using examples from numerous regions and ecosystems worldwide. <p><p>This introductory text includes solid basic science content needed in a general education course, including the fundamental principles of biology, the physical sciences, and the scientific method. This science coverage is integrated with a stimulating, up-to-date overview of marine biology. includes print student edition
Masked (Orca Soundings)
by Norah McClintockWhen Daniel enters a convenience store on a secret mission, he doesn't expect to run into anyone he knows. That would ruin everything. And when Rosie enters the same store to see what her father wants, she's hoping to make a quick getaway with her waiting boyfriend. All Daniel and Rosie want is to get in and out without any trouble. Neither expects what happens next. A masked man enters the store. "This is a stickup," he announces. He has a gun and isn't afraid to use it. When he's ready to leave, he decides to take Rosie hostage. And then things get complicated…
The Masque of the Black Tulip (Pink Carnation #2)
by Lauren Willig...But now she has a million questions about the Pink Carnation's deadly French nemesis, the Black Tulip. And she's pretty sure that her handsome onagain, off-again crush, Colin Selwick, has the answers somewhere in his archives.<P><P> But what she discovers in an old codebook is something juicier than she ever imagined.
Masquerade
by Sheri WhitefeatherA national bestselling author delivers a tale of two loves who must make one desperate choice. Bombshell heiress Amber Pontiero is looking for fun-and she's going to find it in Luke and Jay, two former lovers now eager to complete the perfect threesome. There are no rules-only soul-stirring pleasure. But things change when Luke starts looking into Amber's family tree. Specifically, her great-great grandfather Curtis, who was at the center of an infamous love that ended in murder and a royal scandal. It's a path of consuming desire repeating itself a century later, leaving Amber to realize that when it comes to love there is a point of no return-no matter what the risk.
Mastering Healthcare Terminology
by Betsy J. ShilandAcquire the knowledge and skills you need to succeed in class and on the job with this popular, hands-on introduction to medical language! Mastering Healthcare Terminology, 3rd Edition (Hard bound version)is a fun, engaging first step on your journey toward a successful healthcare career. Organized by body system, each chapter presents terms and definitions in small learning segments that make material easier to grasp, followed by exercises and review questions that test your understanding. Apply your knowledge using realistic case studies and patient records, and take your learning beyond the book with interactive games and exercises on an enclosed companion CD. . Detailed coverage reflects the most up-to-date medical language and introduces essential anatomical and physiological concepts. . A simple tabular format makes it easy to review and master related terms, word origins, and definitions all at once. . Integrated exercises provide immediate practice and review opportunities to reinforce your understanding. . Learning tools in each chapter outline content, objectives, precautions, and more to help you learn efficiently. . Basic ICD-9 codes included within the text acquaint you with common coding classifications and provide a professional edge. . Anatomy and physiology terms are dissected into word parts for easier learning and memorization. . Sample patient information reflects the electronic medical record interface to familiarize you with the latest developments in healthcare record-keeping. . Integrated exercises provide immediate practice and review opportunities to reinforce your understanding. . Case studies put terms and sample patient medical records into a realistic context. . New diagnostic terms incorporated throughout the text keep you up to date with current diagnostic procedures you'll encounter in practice. . Chapter one equips you to confidently begin building medical terms immediately. . A companion CD strengthens your understanding through new fun, interactive games including Whack-A-Word-Part and Medical Millionaire. . iTerms access enables you to download pronunciations and definitions to a portable media device and review terms anywhere you go. (Sold separately) . Worksheets and Wheel of Terminology game on the companion Evolve website offer engaging, online term-building practice.