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10 Ways To Write More Effective Ads (Correct Times)
by Amie WamsleyWhat is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied.?Nothing more.?And advertising copy, or copywriting, is salesmanship in print.?The purpose of a copywriter’s job is to sell. Period.?The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. Enjoy your ebook "10 Ways To Write More Effective Ads"!
10 Ways to Change the World in Your 20S
by Libuse BinderWHAT KIND OF WORLD DO YOU WANT TO LIVE IN? Throwing a party. Preparing a meal. Sending an email. These are things you do all the time. How can they really make a difference? Ten Ways to Change the World in Your Twenties shows how to transform these everyday activities into world-changing events: Throw a party with a purpose. Prepare a sustainable meal. Send an email to your representative. An inspiring collection of ideas that can make the world a better place, this book taps into the potential of an energetic, influential generation and lights the path to shaping tomorrow by: Digging into what you love Volunteering in ways big and small Supporting political actions that reflect your values Leading an eco-active lifestyle Simplifying and reducing your footprint Using your buying power to encourage better business practices Eating well locally Hosting a party with a purpose Exploring the world through environmentally responsible travel Turning your passion into a vocation With a rating scale based on the time, money, and lifestyle impact required, and peppered with true tales of twentysomethings who've made an impact, Ten Ways to Change the World in Your Twenties provides resources and opportunities for you to use your talents to help create a history we can all be proud of. *** "Everywhere I go around the planet, I find young people, fresh from college, leading the new green movement. With savvy and heart, they're making a real difference-and as this book shows, you can too!" Bill McKibben 350. org
10 Ways to Create Less Waste (Simple Steps To Help The Planet Ser.)
by Mary BooneDid you know the average American creates more than 4 pounds of waste per day? Check out these 10 easy ways to cut your trash output, plus an activity to help you do so. Find out what tips work for you and spread the word. Together, we can make a difference!
10 Ways to Handle the Best Man
by Heidi RiceThe maid of honor's to-do list for handling the best man:#1 Charm him.#2 Find out everything about him from friends and family.#3 Size definitely matters: especially when it comes to the ego. Tread carefully if he has a big one....Sabrina Millard has a plan and a list for everything, including her role as maid of honor at her BFF's wedding. The best man is a whole different matter. She knows Connor McCoy is trouble-she once had a disastrous encounter with him years ago. Now that he's supersexy and supersuccessful, it's even worse. Especially as he's just proved who's in charge by shattering her legendary control...under the table at the rehearsal dinner!Connor's having fun seducing prim Sabrina. Which is so wrong-she's the ultimate good girl, while his past is...complicated. Only Sabrina has him breaking all his own rules....
10 Ways to Invest: Contrasting Investment Ideologies in Practice
by Tariq DennisonThis book compares and contrasts 10 distinct investment philosophies and how each leads to different approaches to investment selection, portfolio construction, and risk management in practice. Each chapter aims to outline the principles and practical decisions of each different way of investing with the goal of helping readers better understand the logical implications of their own way of investment thinking, as well as a framework for evaluating how higher level investment decisions are made by their pension funds and other institutions.
10 Ways to Stay Broke . . . Forever: Why Be Rich When You Can Have This Much Fun?
by Laura J. Mcdonald Susan L. MisnerHow to change your free-spending ways, live luxuriously on a budget, and build a sound financial future From the founders of GoldenGirlFinance. ca comes a new book on how to get your financial house in order and enjoy the freedom and happiness that comes with a secure financial future. In 10 Ways to Stay Broke. . . Forever, you'll learn why focusing on living well now is almost always a path to poverty later. You might have a new car, a beautiful house, and a wardrobe to die for, but you're shortchanging yourself if you haven't started saving and investing for retirement. In 10 Ways to Stay Broke . . . Forever, personal finance gurus Laura McDonald and Susan Misner show you how to start planning for tomorrow today. With simple guidance and straight talk about finances, they explain the things women do to stay broke and what you should do instead. From the founders of GoldenGirlFinance. ca, the leading personal finance site for Canadian women Written in an engaging, accessing, and conversational style that takes the fear out of the complex world of finance Features practical, actionable advice for taking control of your personal finances with real-life examples and handy tools Having money in your pocket is a great feeling. But there's no more amazing feeling than financial security. Having money in the bank means having power, possibility, and opportunity--and nothing feels better than that!
10 Ways to Use Less Energy (Simple Steps To Help The Planet Ser.)
by Lisa AmstutzDo you have any idea how much energy you waste a year? Help save energy, money, and the environment all at the same time with these 10 simple steps and added hands-on activity. Find out what tips work for you and spread the word. Together, we can make a difference!
10 Ways to Use Less Plastic (Simple Steps To Help The Planet Ser.)
by Mary BooneDid you know that most plastic goes to landfills instead of recycling plants? Use these 10 simple steps and added hands-on activity to reduce your plastic use and waste. Find out what tips work for you and spread the word. Together, we can make a difference!
10 Ways to Use Less Water (Simple Steps To Help The Planet Ser.)
by Lisa AmstutzDid you know that the average American home wastes 90 gallons of water a day? Help save water, money, and energy with these 10 simple steps and a hands-on activity. Find out what tips work for you and spread the word. Together, we can make a difference!
10 Women Who Changed Science and the World (Trailblazers, Pioneers, and Revolutionaries)
by Rhodri Evans Catherine WhitlockSpanning the nineteenth and twentieth centuries, this fascinating history explores the lives and achievements of great women in science across the globe. Ten Women Who Changed Science and the World tells the stories of trailblazing women who made a historic impact on physics, biology, chemistry, astronomy, and medicine. Included in this volume are famous figures, such as two-time Nobel Prize winner Marie Curie, as well as individuals whose names will be new to many, though their breakthroughs were no less remarkable. These women overcame significant obstacles, discrimination, and personal tragedies in their pursuit of scientific advancement. They persevered in their research, whether creating life-saving drugs or expanding our knowledge of the cosmos. By daring to ask &‘How?&’ and &‘Why?&’, each of these women made a positive impact on the world we live in today. In this book, you will learn about: AstronomyHenrietta Leavitt (United States, 1868–1921) discovered the period-luminosity relationship for Cepheid variable stars, which enabled us to measure the size of our galaxy and the universe. PhysicsLise Meitner (Austria, 1878–1968) fled Nazi Germany in 1938, taking with her the experimental results which showed that she and Otto Hahn had split the nucleus and discovered nuclear fission. Chien-Shiung Wu (United States, 1912–1997) demonstrated that the widely accepted &‘law of parity&’, which stated that left-spinning and right-spinning subatomic particles would behave identically, was wrong. ChemistryMarie Curie (France, 1867–1934) became the only person in history to have won Nobel prizes in two different fields of science. Dorothy Crowfoot Hodgkin (United Kingdom, 1910–1994) won the Nobel Prize for Chemistry in 1964 and pioneered the X-ray study of large molecules of biochemical importance. MedicineVirginia Apgar (United States, 1909–1974) invented the Apgar score, used to quickly assess the health of newborn babies. Gertrude Elion (United States, 1918–1999) won the Nobel Prize for Physiology or Medicine in 1988 for her advances in drug development. BiologyRita Levi-Montalcini (Italy, 1909–2012) won the Nobel Prize for Physiology or Medicine in 1986 for her co-discovery in 1954 of Nerve Growth Factor (NGF). Elsie Widdowson (United Kingdom, 1906–2000) pioneered the science of nutrition and helped devise the World War II food-rationing program. Rachel Carson (United States, 1907–1964) forged the environmental movement, most famously with her influential book Silent Spring.
10 Years That Shook the World: A Timeline of Events from 2001
by Loretta NapoleoniSeptember 11, 2001, is considered the main event, but the changes of the decade go far beyond the menace of terrorism and the war on terror. The technological revolution, the wide use of the Internet, and the advent of social media are just some of the innovations that grew to define the decade. The war on terror and its strong rhetoric hid these phenomena. The purpose of this book is to show the true patterns of change--those innovations that will influence coming decades. This is more than a timeline, it is the tale of an extraordinary decade. Within each year, Napoleoni presents events not in a strict chronology but more as we might remember them, often with the most significant events recalled first. Thus the main topics--politics, economics, people, technology, and the environment--cross over constantly, showing how they are all interlinked and how globalization is speeding up the pace of change in our world.
10 Years Younger Cosmetic Surgery Bible
by Jan Stanek10 Years Younger, launched in April 2004, was the first lifestyle series on British television to feature cosmetic surgery. Since then, increased acceptability, availability and affordability have prompted a massive rise in the number of cosmetic procedures carried out each year in the UK, with that number set to top a quarter of a million in 2007. It is now believed that 45% of women and 37% of men in the UK would consider cosmetic surgery.10 Years Younger has undoubtedly influenced the public's perception of cosmetic surgery and here, in the 10 Years Younger Cosmetic Surgery Bible, Jan Stanek openly and honestly discusses the pros and cons of each procedure. All aspects of each process are discussed - what it involves, who should consider it, what will it solve, what it won't solve, the cost, the potential risks, the potential reactions and the length of recovery. There are even before and after photos to show you what can be achieved. So, if you're considering a face lift, a boob job, a tummy tuck, or even just a Botox injection, this is the book for you.
10 Years of the Caine Prize for African Writing
by The Caine Prize for African WritingCelebrating ten years of the leading literary prize for African fiction (dubbed "The African Booker"), 10 Years of the Caine Prize brings together the ten winning stories along with a story each from the four African winners of the Booker Prize: Chinua Achebe, J.M. Coetzee, Nadine Gordimer, and Ben Okri. <p><p> The ten winners: <p> Leila Aboulela for The Museum <p> Helon Habila for Love Poems <p> Binyavanga Wainaina for Discovering Home <p> Yvonne Adhiambo Owuor for Weight of Whispers <p> Brian Chikwava for Seventh Street Alchemy <p> S.A. Afolabi for Monday Morning <p> Mary Watson for Jungfrau <p> Monica Arac de Nyeko for Jambula Tree <p> Henrietta Rose-Innes for Poison <p> E.C. Osondu for Waiting
10 is Better Than 01: What's Past: Book Five (Star Trek #65)
by Heather JarmanWhat's Past A special six-part S.C.E. event that flashes back to previous adventures of the S.C.E. crew from the 23rd century to the height of the Dominion War, with special guests from all across the Star Trek universe! 2374: The planet Bynaus has always been a haven of order in a chaotic universe. Its inhabitants, the Bynars, live in harmony with computers, functioning in binary pairs to keep their society alive. Two Starfleet officers arrive in an attempt to recruit Bynars for the Starfleet Corps of Engineers -- but when one of the potential recruits is found dead, it's up to Citizen Services investigators 110 and 111 to determine the cause of death. But their investigation will lead them to a startling revelation that will rock Bynaus to its very core!
10 lb Penalty (Sid Halley)
by Dick FrancisA wanna-be jockey accepts a job in his father's campaign for Parliament--and realizes that politics can be the most perilous horse race of all.
10 steps to almost perfect parenting!
by Mary Ellen RennaEvery parent will tell you it is no easy task raising a child in today's society and many would love to have a manual available to look up a solution to the problems that arise each day. 10 Steps to Almost Perfect Parenting offers a path that parents can take that will help guide them through the formative parenting years offering up the details of how to navigate through parenthood while preparing your childhood for adulthood.
10 to 25: The Science of Motivating Young People: A Groundbreaking Approach to Leading the Next Generation—And Making Your Own Life Easier
by David YeagerNATIONAL BESTSELLER • Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people ages ten through twenty-five in this groundbreaking book that is a must-read for managers, parents, educators, coaches, and mentors everywhere. &“Ambitious and revelatory...10 to 25 offers baffled adults new approaches—and possibly new hope—during some of their families&’ most difficult years.&” —The Wall Street Journal &“Required reading for anyone who aspires to be a wise influence on the young people they care about.&” —Angela Duckworth &“One of the most fascinating and important books of the past decade...It will change millions of lives.&” —Carol Dweck &“This engaging, data-driven book is filled with practical insights.&” —Adam GrantImagine a world in which Gen Xers, millennials, and boomers interact with young people in ways that leave them feeling inspired, enthusiastic, and ready to contribute—rather than disengaged, outraged, or overwhelmed. That world may be closer than you think. In this book based on cutting edge research, psychologist David Yeager explains how to stop fearing young people&’s brains and hormones and start harnessing them. Neuroscientists have discovered that around age ten, puberty spurs the brain to crave socially rewarding experiences, such as pride, admiration, and respect, and to become highly averse to social pain, such as humiliation or shame. As a result, young people are subtly reading between the lines of everything we say, trying to interpret the hidden implications of our words to find out if we are disrespecting or honoring them. Surprisingly, this sensitivity to status and respect continues into the mid-twenties. 10 to 25 helps adults develop an ear for the difference between the right and wrong way to respect young people and avoid frustrating patterns of miscommunication and conflict. Yeager explains how to adopt what he terms the mentor mindset, which is a leadership style that&’s attuned to young people&’s need for status and respect. Anyone can adopt the mentor mindset by following a few highly effective and easy-to-learn practices such as validating young people&’s perspectives (rather than dismissing them), asking them questions (rather than telling them what to do), being transparent about your beliefs and goals (rather than assuming that they will accurately guess your thoughts), and holding them to high standards (rather than coddling them). Yeager&’s scientific experiments have shown these practices reduce a wide variety of behavior problems, including school dropout, unhealthy eating, stress, purposelessness, mental health problems, and more. One of the biggest misconceptions about mentoring is that it takes up too much time. On the contrary, those who use the mentor mindset end up with more time. Through back-and-forth conversations, young people feel empowered, and managers can transfer responsibility to them. Young people in this age group are poised to learn, grow, and accomplish incredible things—if only we can tap into the basic neurobiological systems that drive their motivation and behavior. An essential read for anyone who interacts with young people, 10 to 25 is a groundbreaking book that offers long-term strategies to help nurture well-adjusted, independent, accomplished young people who contribute to society in positive ways—all while making our own lives easier.
10 ½ Things No Commencement Speaker Has Ever Said
by Charles Wheelan Peter SteinerThe antidote to those cotton-candy platitudes that are all too familiar to anyone who's ever worn a mortarboard, Wheelan's 101 head-turning aphorisms--backed up by a PhD in public policy and extensive social science research--set the record straight. Readers everywhere agreed, turning a Dartmouth Class Day speech that had gone viral into a best-selling book. Whether praising the time "wasted" in fraternity basements; mentioning that, frankly, the worst days of your life still lie ahead; or simply asking that graduates avoid wreaking the kind of havoc that others before them have, Wheelan softens his candid conclusions with good-natured charm and tales of unconventional success. With cartoons sprinkled throughout to keep things light, this volume makes a perfect gift for graduates of all ages.
10% Better: Easy ways to beat stress, think smarter, get healthy and achieve any goal
by Dr Rob YeungWhat's the secret to appreciably raising your performance in life? It's easy to feel the pressure to do better means you have to accelerate to keep in touch with your ambitions, but what if the secret to success was not hurtling forward with ever increasing urgency, but learning how to tweak your approach to get better results.10% Better, by bestselling psychologist Dr Rob Yeung, will show you how to slow down, think twice, and change your habits for the better. With proven methods for improving your decision making, your creativity, your mood and your motivation, Rob will show you that simple every day changes can make all the difference. If you could learn to do life differently and see a 10% improvement in all that you do, why wouldn't you?
10% Better: Easy ways to beat stress, think smarter, get healthy and achieve any goal
by Rob YeungWhat's the secret to appreciably raising your performance in life? It's easy to feel the pressure to do better means you have to accelerate to keep in touch with your ambitions, but what if the secret to success was not hurtling forward with ever increasing urgency, but learning how to tweak your approach to get better results.10% Better, by bestselling psychologist Dr Rob Yeung, will show you how to slow down, think twice, and change your habits for the better. With proven methods for improving your decision making, your creativity, your mood and your motivation, Rob will show you that simple every day changes can make all the difference. If you could learn to do life differently and see a 10% improvement in all that you do, why wouldn't you?
10% Braver: Inspiring Women to Lead Education
by Vivienne Porritt Keziah Featherstone62% of teachers in secondary schools are women but only 39% of secondary headteachers are female Only 7% of women in education will attempt to negotiate their initial salary offer, compared to 57% of their male counterparts 1 in 4 teachers who quit the classroom in recent years were women aged 30–39 What would you do to make a change today if you were 10% braver? This is the ultimate guide for women in education. Written by leading members of the grassroots #WomenEd movement, it offers guidance on how to attain and succeed in leaderships positions, alongside nuanced analysis and debate of topics including: the gender pay gap, gender stereotyping in schools and beyond, the realities experienced by BME leaders and how flexible working cultures can redress inequities. Each chapter gives advice on how we can all change things for the better, as individuals, in our schools, and across the system, and how you can be part of the #WomenEd movement to improve equality in education for everyone. *** "This book matters because it is guaranteed to inspire, to educate and to spark a much-needed clamour for women to assume roles of influence throughout our education system." -Alison Peacock, Chief Executive of the Chartered College of Teaching ***
10% Braver: Inspiring Women to Lead Education
by Vivienne Porritt Keziah Featherstone62% of teachers in secondary schools are women but only 39% of secondary headteachers are female Only 7% of women in education will attempt to negotiate their initial salary offer, compared to 57% of their male counterparts 1 in 4 teachers who quit the classroom in recent years were women aged 30–39 What would you do to make a change today if you were 10% braver? This is the ultimate guide for women in education. Written by leading members of the grassroots #WomenEd movement, it offers guidance on how to attain and succeed in leaderships positions, alongside nuanced analysis and debate of topics including: the gender pay gap, gender stereotyping in schools and beyond, the realities experienced by BME leaders and how flexible working cultures can redress inequities. Each chapter gives advice on how we can all change things for the better, as individuals, in our schools, and across the system, and how you can be part of the #WomenEd movement to improve equality in education for everyone. *** "This book matters because it is guaranteed to inspire, to educate and to spark a much-needed clamour for women to assume roles of influence throughout our education system." -Alison Peacock, Chief Executive of the Chartered College of Teaching ***
10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works - A True Story
by Dan HarrisThe perfect book for the spirituality sceptics who really do need meditation in their daily routine.10% HAPPIER is a spiritual book written for - and by - someone who would otherwise never read a spiritual book. It is both a deadly serious and seriously funny look at mindfulness and meditation as the next big public health revolution.Dan Harris always believed the restless, relentless, impossible-to-satisfy voice in his head was one of his greatest assets. How else can you climb the ladder in an ultra-competitive field like TV news except through nonstop hand-wringing and hyper vigilance? For a while, his strategy worked. Harris anchored national broadcasts and he covered wars. Then he hit the brakes, and had a full-blown panic attack live on the air. What happened next was completely unforeseen. Through a bizarre series of events - involving a disgraced evangelical pastor, a mysterious self-help guru and a fateful gift from his wife - Harris stumbled upon something that helped him tame the voice in his head: meditation. At first, he was deeply suspicious. He had long associated meditation with bearded swamis and unwashed hippies. But when confronted with mounting scientific evidence that just a few minutes a day can literally rewire the brain for focus, happiness, and reduced reactivity, Harris took a deep dive. He spent years mingling with scientists, executives and marines on the front lines of a quiet revolution that has the potential to reshape society. He became a daily meditator, and even found himself on a ten-day, silent meditation retreat, which was simultaneously the best and worst experience he'd ever had.Harris's life was not transformed into a parade of rainbows and unicorns, but he did gain a passion for daily meditation. While the book itself is a narrative account of Dan's conversion amid the harried and decidedly non-Zen world of the newsroom, it concludes with a section for the novice on how to get started.(P)2014 HarperCollinsPublishers
10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works - A True Story
by Dan Harris#1 New York Times Bestseller and winner of the 2014 Living Now Book Award for Inspirational Memoir.'An enormously smart, clear-eyed, brave-hearted, and quite a personal look at the benefits of meditation' - Elizabeth Gilbert10% Happier is a spiritual book written for - and by - someone who would otherwise never read a spiritual book. It is both a deadly serious and seriously funny look at mindfulness and meditation as the next big public health revolution.Dan Harris always believed the restless, relentless, impossible-to-satisfy voice in his head was one of his greatest assets. How else can you climb the ladder in an ultra-competitive field like TV news except through nonstop hand-wringing and hyper vigilance? For a while, his strategy worked. Harris anchored national broadcasts and he covered wars. Then he hit the brakes, and had a full-blown panic attack live on the air. What happened next was completely unforeseen. Through a bizarre series of events - involving a disgraced evangelical pastor, a mysterious self-help guru and a fateful gift from his wife - Harris stumbled upon something that helped him tame the voice in his head: meditation. At first, he was deeply suspicious. He had long associated meditation with bearded swamis and unwashed hippies. But when confronted with mounting scientific evidence that just a few minutes a day can literally rewire the brain for focus,happiness, and reduced reactivity, Harris took a deep dive. He spent years mingling with scientists,executives and marines on the front lines of a quiet revolution that has the potential to reshape society. He became a daily meditator, and even found himself on a ten-day, silent meditation retreat, which was simultaneously the best and worst experience he'd ever had.Harris's life was not transformed into a parade of rainbows and unicorns, but he did gain a passion for daily meditation. While the book itself is a narrative account of Dan's conversion amid the harried and decidedly non-Zen world of the newsroom, it concludes with a section for the novice on how to get started.
10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works--A True Story
by Dan HarrisWinner of the 2014 Living Now Book Award for Inspirational MemoirNightline anchor Dan Harris embarks on an unexpected, hilarious, and deeply skeptical odyssey through the strange worlds of spirituality and self-help, and discovers a way to get happier that is truly achievable.After having a nationally televised panic attack on Good Morning America, Dan Harris knew he had to make some changes. A lifelong nonbeliever, he found himself on a bizarre adventure, involving a disgraced pastor, a mysterious self-help guru, and a gaggle of brain scientists. Eventually, Harris realized that the source of his problems was the very thing he always thought was his greatest asset: the incessant, insatiable voice in his head, which had both propelled him through the ranks of a hyper-competitive business and also led him to make the profoundly stupid decisions that provoked his on-air freak-out.We all have a voice in our head. It's what has us losing our temper unnecessarily, checking our email compulsively, eating when we're not hungry, and fixating on the past and the future at the expense of the present. Most of us would assume we're stuck with this voice - that there's nothing we can do to rein it in - but Harris stumbled upon an effective way to do just that. It's a far cry from the miracle cures peddled by the self-help swamis he met; instead, it's something he always assumed to be either impossible or useless: meditation. After learning about research that suggests meditation can do everything from lower your blood pressure to essentially rewire your brain, Harris took a deep dive into the underreported world of CEOs, scientists, and even marines who are now using it for increased calm, focus, and happiness.10% Happier takes readers on a ride from the outer reaches of neuroscience to the inner sanctum of network news to the bizarre fringes of America's spiritual scene, and leaves them with a takeaway that could actually change their lives.