- Table View
- List View
Adeo Health Science: Turning a Product into a Brand
by Jill Avery Elizabeth A. KeenanFor decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse their position. Parents were now warned that delaying the introduction of these types of foods increased a baby's risk of food allergies. Adeo Health Science was ready, with patents filed for a baby food that made it simple for parents to introduce allergens. Now, the new company had to turn its product into a brand and map its go-to-market strategy, including creating a compelling value proposition, choosing a path to market that was either direct-to-consumer, through grocery retailers, or via the physician channel, and planning its marketing communications and sales strategy. As a new startup with constrained resources, the company knew its marketing decisions would make or break the new product.
Adept Circle Magick: A Guide For The Advanced Wiccan Practitoner
by Kirk WhiteThe Next Step In The Journey Embark on a deeper and richer understanding of magickal living. Adept Circle Magic, written by the dean of the renowned Cherry Hill Seminary, is your companion on that path--a comprehensive and accessible guidebook that will help you develop the skills and confidence you need to become truly proficient. Adept Circle Magic covers everything a devoted student of the Craft requires to move out of the realm of novice, providing thoughtful and detailed insight into: Invoking the deities Developing intuition The complete wheel of the year Spells for healing Transformative rituals Aspecting and trances Living magickally every day Written for every Wiccan who is ready to expand his or her knowledge of the Craft, this comprehensive volume addresses the practical matters of spells, meditations, and rituals, as well as ethical and spiritual concerns important to witches of every skill level. Kirk White has been a practicing witch for more than thirty years. The past director of the University of Vermont's Parapsychology Program, he founded two pagan organizations, the Wiccan Church of Vermont and the Church of the Sacred Earth: a Union of Pagan Congregations. A longtime teacher of courses in Wicca and witchcraft. He lives on a spiritual retreat in Vermont with his wife and daughter.
Adequacy Of Evidence For Physical Activity Guidelines Development: Workshop Summary
by Institute of Medicine of the National AcademiesIs there a sufficient evidence base for the U.S. Department of Health and Human Services (HHS) to develop a comprehensive set of physical activity guidelines for Americans? To address this question, the Institute of Medicine (IOM) held a workshop titled "Adequacy of Evidence for Physical Activity Guidelines Development" in Washington, DC on October 23-24, 2006, sponsored by HHS. The workshop summary includes the presentations and discussions of more than 30 experts who were asked to consider the available evidence related to physical activity and the general population, as well as special population subgroups including children and adolescents, pregnant and postpartum women, older adults, and persons with disabilities. The summary provides an overview of the specific issues of relevance in assessing the quality and breadth of the available evidence.
Adequacy of Climate Observing Systems
by Panel on Climate Observing Systems StatusThe National Academies Press (NAP)--publisher for the National Academies--publishes more than 200 books a year offering the most authoritative views, definitive information, and groundbreaking recommendations on a wide range of topics in science, engineering, and health. Our books are unique in that they are authored by the nation's leading experts in every scientific field.
Adequacy of the VA Persian Gulf Registry and Uniform Case Assessment Protocol
by Committee on the Evaluation of the Department of Veterans Affairs Uniform Case Assessment ProtocolAs mandated in Public Law 103-446, the Department of Veterns Affairs (VA) asked the Institute of Medicine (IOM) to review its Uniform Case Assessment Protocol (UCAP) for Persian Gulf veterans. The purpose of the program is to provide a systematic, comprehensive medical protocol for the diagnosis of health problems of Persian Gulf veterans. This report is the third in a series of studies by IOM reviewing the protocols used by the VA and the Department of Defense to diagnose the health complaints of Gulf veterans. The committee reviews and makes recommendations concerning the adequacy of the medical protocol and its implementation by the VA, as well as the VA's outreach and education efforts aimed at informing Persian Gulf veterans and their care providers of the purpose and availability of this program. In addition, the report contains as appendixes the findings and recommendations of the previous reports, as well as those of two related IOM reports on Health Consequences of Service During the Persian Gulf War.
Adequate Connections: Assessing Argument Ground Adequacy (Argumentation Library #38)
by James B. FreemanThis book presents a comprehensive picture of when the premises of an argument are adequately connected to its conclusion. The author draws upon the familiar Toulmin model, Rescher’s discussion of presumption and burden of proof, and L. Jonathan Cohen’s presentation of the method of relevant variables. The book first assesses the warrant or inference rule connecting the premises to the conclusion. To analyzes this, the author asks a series of questions such as - should the warrant be evaluated by conclusive or defeasible standards? Does the argument require that its premises, if acceptable, guarantee that the conclusion is acceptable also or does it allow the premises just to present a body of relevant evidence? Is the inference rule backed or supported a priori or a posteriori? These distinctions form four categories of warrants: conclusive a priori, defeasible a posteriori, defeasible a priori, and virtually conclusive a posteriori. The warrants in each category are evaluated differently for how strongly the premises support the conclusion of arguments instancing those warrants. After presenting the rationale for this division and discussing our nonprobabilistic approach, the author analyzes the connection adequacy for each of these types of warrants. This book is of interest to scholars of argumentation theory.
Adequate Food for All: Culture, Science, and Technology of Food in the 21st Century
by Wilson G. Pond Buford L. Nichols Dan L. BrownFood is the sustenance of life. But while we understand that a secure supply of food has been affected by many factors over the course of history, we do not often allow ourselves to entertain the idea that a lack of adequate food worldwide is a very real and dangerous possibility. While soil degradation, water distribution, climate change, populati
Adequate Yearly Progress: A Novel
by Roxanna EldenA debut novel told with humor, intelligence, and heart, a &“funny but insightful look at teachers in the workplace…reminiscent of the TV show The Office but set in an urban high school&” (The Washington Post), perfect for fans of Tom Perrotta and Laurie Gelman.Roxanna Elden&’s &“laugh-out-loud funny satire&” (Forbes) is a brilliantly entertaining and moving look at our education system. Each new school year brings familiar challenges to Brae Hill Valley, a struggling high school in one the biggest cities in Texas. But the teachers also face plenty of personal challenges and this year, they may finally spill over into the classroom. English teacher Lena Wright, a spoken-word poet, can never seem to truly connect with her students. Hernan D. Hernandez is confident in front of his biology classes, but tongue-tied around the woman he most wants to impress. Down the hall, math teacher Maybelline Galang focuses on the numbers as she struggles to parent her daughter, while Coach Ray hustles his troubled football team toward another winning season. Recording it all is idealistic second-year history teacher Kaytee Mahoney, whose anonymous blog gains new readers by the day as it drifts ever further from her in-class reality. And this year, a new superintendent is determined to leave his own mark on the school—even if that means shutting the whole place down.
Adherance to Treatment in Medical Conditions
by Lynn MyersPoor adherence or compliance to treatment has major medical, psychological and economic consequences. This monographs provides comprehensive coverage of issues and research in the area of adherence and treatment in medical conditions. It covers all aspects within this field and includes chapters on the role of doctor-patient communications; memory; adherence in specific groups, such as children and the elderly; adherence to different treatments, such as diet and exercise; and reviews of adherence in specific conditions, such as diabetes and asthma.
Adherence in Dermatology
by Scott A. DavisAn essential, comprehensive, and practical guide to understanding, measuring, and modifying patients' adherence behavior to optimize treatment outcomes, this book covers all major aspects of adherence in dermatology. The first section describes current knowledge on the magnitude and impact of nonadherence; the second outlines measuring adherence in the context of databases, trials and practice. The third section addresses adherence in key skin diseases and the fourth covers numerous strategies to improve adherence by mitigating specific patient barriers. All sections emphasize ways to optimize communication with patients: the foundation for producing successful health behavior change. Low adherence helps explain why, despite effective treatments existing for all major dermatologic conditions, many patients still fail to improve. When clinicians endeavour to maximize adherence, with the aid of evidence-based strategies, these drugs will often realise their potential. This book devotes special attention to understanding why individuals may be nonadherent, so that each patient can receive a suitable treatment regimen, with a personalized plan of action. This book is designed for clinicians at all levels, serving as both introductory training for medical students and residents, and an update on the field for experienced practitioners. Researchers and policymakers will also benefit from its coverage of research methods and the impact of nonadherence in specific diseases. Adherence in Dermatology bridges the gap between outcomes researchers and clinicians by explaining the latest findings in plain language, with examples from everyday dermatologic practice.
Adherence to Antipsychotics in Schizophrenia
by Emilio Sacchetti Antonio Vita Alberto Siracusano Wolfgang FleischhackerPoor adherence to therapy is one of the main obstacles to treatment effectiveness in schizophrenia. It is the main determinant of relapse, hospitalization, symptom persistence, and poor psychosocial functioning and outcome. Adherence to treatment is affected by various factors related to the disease characteristics, to the patient him- or herself, to the treatment, and to the therapeutic relationship. Some of these factors are modifiable, and both pharmacological and non-pharmacological strategies have been developed for this purpose. This book addresses the different aspects of adherence to treatment in schizophrenia and related disorders in a systematic but easy-to-use manual format. Chapters focus on a full range of issues, including pharmacological and non-pharmacological strategies to enhance adherence and continuity of care, relevant psychological factors, the importance of the patient-doctor relationship, and the need for an alliance with other care-givers. Adherence to Antipsychotics in Schizophrenia will be an invaluable asset for all who are involved in the care of patients with schizophrenia.
Adherence to Antiretroviral Therapy among Perinatal Women in Guyana: Challenges and Lessons for Developing Nations
by Debbie VitalisThe book documents the history of the prevention-of-mother-to child transmission of HIV (PMTCT) program in Guyana, as well as the impact of HIV on pregnant and postpartum women’s adherence to antiretroviral therapy (ART). The book shows research work by reviewing the literature to investigate relevant adherence studies, presenting in-depth interviews on adherence perspectives of clinic patients and healthcare providers, and a cross-sectional descriptive study of pregnant women that investigated general adherence to pregnancy-related behaviours and ART, and the efficacy of a theoretical model (Health Belief Model) to understand and predict ART adherence within this group. Author discusses the factors affecting ART adherence among pregnant and postpartum women, since existing studies may not account for cultural and other local variations. The findings provide insight into the local situation, and will also inform policy and practice in Guyana, and the wider Caribbean Community (CARICOM).
Adherence to Pediatric Medical Regimens (Issues in Clinical Child Psychology)
by Michael A. Rapoff Christina Duncan Cynthia KarlsonThe third edition of this book provides comprehensive coverage of pediatric medical adherence, including such important topics as the extent of nonadherence and medical consequences, predictors of adherence, theories about adherence and clinical applications, and assessment strategies for adherence and health outcomes. In addition, chapters describe strategies for improving adherence, review research studies on improving adherence, and address ways to improve research on adherence for children and adolescents with chronic diseases. The new edition also examines the developmental aspects of adherence assessment and intervention as well as cultural, ethical, and legal issues in adherence research and practice. Key areas of coverage include: Consequences of nonadherence and correlates of adherence. Developmental aspects related to assessing and improving pediatric medical adherence. Assessing pediatric disease and health status. Cultural, ethical, and legal issues related to pediatric medical adherence. Adherence to Pediatric Medical Regimens, Third Edition, is an essential reference for researchers, professors, and graduate students as well as clinicians, therapists, and other practitioners in developmental, clinical child and school psychology, child and adolescent psychiatry, pediatrics and pediatric psychology, social work, public health, health psychology, and all interrelated fields.
Adherence to Pediatric Medical Regimens (Issues in Clinical Child Psychology)
by Michael A. RapoffIt used to be called noncompliance, and the patients themselves referred to as difficult. But regardless of the terminology, children's reluctance or failure to commit to prescribed regimens reduces the effectiveness of treatment, often leading to additional care, higher costs, and serious, even deadly, complications. Reflecting a single, authoritative voice, the Second Edition of Adherence to Pediatric Medical Regimens analyzes in comprehensive clinical detail the factors that affect children's and teens' commitment to treatment - from developmental issues to the influence of parents, peers, and others in their orbit - and offers empirically sound guidelines for encouraging adherence. It cautions against viewing young clients as miniature grownups or scaling down adult data, advocating instead for a more nuanced understanding of the population and a collaborative relationship between practitioner and client. Critical areas of interest to clinicians and researchers in pediatrics are brought into clear focus as the book: Provides an overview of adherence rates to chronic and acute disease regimens and examines common adherence problems in children and adolescents. Details consequences of nonadherence and correlates of adherence. Critiques major adherence theories and their clinical implications. Discusses the range of adherence assessment measures. Reviews educational, behavioral and other strategies for improving adherence. Offers ways to translate research into pediatric medical adherence. This updated edition of Adherence to Pediatric Medical Regimens is an essential reference for anyone concerned with improving health outcomes in young people, especially clinicians, researchers, and graduate students in psychiatry as well as pediatric, clinical child, and health psychology.
Adherens Junctions: From Molecular Mechanisms To Tissue Development And Disease (Subcellular Biochemistry #60)
by Tony HarrisCell-cell adhesion is fundamental for the development and homeostasis of animal tissues and organs. Adherens junctions (AJs) are the best understood cell-cell adhesion complexes. In this volume, a group of internationally recognized experts reviews AJ biology over a wide range of organization; from atoms to molecules, to protein complexes, molecular networks, cells, tissues, and overall animal development. AJs have also been an integral part of animal evolution, and play central roles in cancer development, pathogen infection and other diseases. This book addresses major questions encompassing AJ biology. * How did AJs evolve? * How do cadherins and catenins interact to assemble AJs and mediate adhesion? * How do AJs interface with other cellular machinery to couple adhesion with the whole cell? * How do AJs affect cell behaviour and multicellular development? * How can abnormal AJ activity lead to disease?
Adhesion Aspects in MEMS/NEMS
by K. L. Mittal S. H. Kim M. T. DuggerPhenomena associated with the adhesion interaction of surfaces have been a critical aspect of micro- and nanosystem development and performance since the first MicroElectroMechanicalSystems(MEMS) were fabricated. These phenomena are ubiquitous in nature and are present in all systems, however MEMS devices are particularly sensitive to their effects
Adhesion Aspects of Thin Films, Volume 1
by K. L. MittalThis book chronicles the proceedings of the First International Symposium on Adhesion Aspects of Thin Films, held in Newark, New Jersey, October 28-29, 1999. Films and coatings are used for a variety of purposes a decorative, protective, functional, etc. a in a host of applications. Irrespective of the intended function or application of a film
Adhesion Aspects of Thin Films, volume 2
by K. L. MittalThis volume documents the proceedings of the International Symposium on Adhesion Aspects of Thin Films (including Adhesion Measurement, and Metallized plastics) held in Orlando, FL, December 15-16, 2003.This volume is divided into three parts. Part 1 a General Papersa ; Part 2 a Metallized Plasticsa ; and Part 3 a Adhesion Measurementa. The top
Adhesion G Protein-coupled Receptors: Molecular, Physiological and Pharmacological Principles in Health and Disease (Handbook of Experimental Pharmacology #234)
by Tobias Langenhan Torsten SchönebergLatest research on Adhesion GPCRs has unearthed surprising revelations about the events that govern the signal transduction of these receptor molecules and the cellular and organ requirements for these signals. Unexpected and unprecedented findings suggest that Adhesion GPCRs constitute a group of receptors that sense mechanical stimuli and transcode them into metabotropic signals through the action of a novel activation paradigm. Interdisciplinary efforts transcending many areas of biomedical research including pharmacology, physiology, genetics, cell biology, structural biology, biochemistry and bioinformatics were necessary to unveil these fundamental properties. The scientific leaders in the field that carried this research effort have teamed up here to provide a comprehensive overview of our current understanding, how Adhesion GPCRs signal and how these receptors shape organ structure and function.
Adhesion International 1993
by Louis H. SharpeFirst published in 1996. ADHESION INTERNATIONAL 1993 is a volume of the Proceedings of the 16th Annual Meeting of The Adhesion Society, Inc. Williamsburg, Virginia, USA February 21-26,1993. This meeting featured an International Symposium on The Interphase. Interphases are extremely important in many areas of technology. They are formed when dissimilar materials are joined and they control the properties of adhesive joints, composites, coatings, and microelectronics devices. Considering the importance and scope of phenomena associated with the interphase, it was appropriate to convene such a symposium at the meeting.
Adhesion Measurement Methods: Theory and Practice
by Robert LacombeAdhesion Measurement Methods: Theory and Practice provides practical information on the most important measurement techniques, their unique advantages and disadvantages, and the selection of the proper method for a given application. It includes useful information and formulae on adhesion related matters such as driving force formulae for various m
Adhesion Measurement of Films and Coatings
by K. L. MittalThis book chronicles the proceedings of the International Symposium on Adhesion Measurement of Films and Coatings, held in Boston. The articles in this book were previously published in three special issues of the Journal of Adhesion Science and Technology. Films and coatings are used for a variety of purposes and their adequate adhesion to the und
Adhesion Measurement of Films and Coatings, Volume 2
by K. L. MittalThis book documents the proceedings of the Second International Symposium on Adhesion Measurement of Films and Coatings, held in Newark, NJ, October 25-27, 1999. Since the First Symposium (Boston 1992) there had been considerable activity in devising new, more reliable and more efficient ways to measure adhesion of films and coatings, which resulte
Adhesion Molecules in Allergic Disease
by Bruce S. BochnerThis unique resource-the first book of its kind exclusively devoted to the subject-offers timely coverage of the cells, mechanisms, and proteins involved in allergic inflammation, emphasizing the latest advances in local cell recruitment.
Adhesion Promotion Techniques: Technological Applications
by K. L. Mittal A. PizziPresents the state of the art in improving bond strength between different materials for many manufacturing processes. The text explores up-to-date, high-quality adhesion technologies for a wide variety of materials, explaining current capabilities of adhesion promotion for both students and seasoned researchers. It reviews the suitable chemistry o