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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by Seth GodinAs Seth Godin showed in this book, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not.
All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
by Seth GodinSeth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
All Mates Together
by Cathy Hopkins"What is the most important thing in your life?" asked Nesta. "And you have to tell us the truth, the whole truth, and nothing but the truth." "Easy," said TJ. "My mates. Yeah, my family and my dog, Mojo, too, but mainly my mates."
All Measures Short of War: The Contest for the Twenty-First Century and the Future of American Power
by Thomas WrightA groundbreaking look at the future of great power competition in an age of globalization and what the United States can do in response The two decades after the Cold War saw unprecedented cooperation between the major powers as the world converged on a model of liberal international order. Now, great power competition is back and the liberal order is in jeopardy. Russia and China are increasingly revisionist in their regions. The Middle East appears to be unraveling. And many Americans question why the United States ought to lead. What will great power competition look like in the decades ahead? Will the liberal world order survive? What impact will geopolitics have on globalization? And, what strategy should the United States pursue to succeed in an increasingly competitive world? In this book Thomas Wright explains how major powers will compete fiercely even as they try to avoid war with each other. Wright outlines a new American strategy—Responsible Competition—to navigate these challenges and strengthen the liberal order.
All Media Are Social: Sociological Perspectives on Mass Media (Sociology Re-Wired)
by Stephen R. Barnard Andrew M. LindnerFrom TV to smartphone apps to movies to newspapers, mass media are nearly omnipresent in contemporary life and act as a powerful social institution. In this introduction to media sociology, Lindner and Barnard encourage readers to think critically about the power of big media companies, state-media relations, new developments in journalism, representations of race, class, gender, and sexuality in media, and what social media may or may not be doing to our brains, among other topics. Each chapter explores pressing questions about media by carefully excavating the results of classic and contemporary social scientific studies. The authors bring these findings to life with anecdotes and examples ripped from headlines and social media newsfeeds. By synthesizing research on new media and traditional media, entertainment media and news, quantitative and qualitative studies, All Media Are Social offers a succinct and accessibly-written analysis of both enduring patterns and some of the newest developments in mass media. With strong emphases on theory and methods, Lindner and Barnard provide students and general readers alike with the tools to better understand the ever-changing media landscape.
All Men Are Brothers
by Mahatma Gandhi Krishna KripalaniA great teacher appears once in a while. Several centuries may pass by without the advent of such a one. That by which he is known is his life. He first lives and then tells others how they may live likewise. Such a teacher was Gandhi. These Selections from his speeches and writings compiled with great care and discrimination by Shri Krishna Kripalani will give the reader some idea of the workings of Gandhi’s mind, the growth of his thoughts and the practical techniques which he adopted. … We live in an age which is aware of its own defeat and moral coarsening, an age in which old certainties are breaking down, the familiar patterns are tilting and cracking. … The human mind in all its baffling strangeness and variety produces contrary types, a Buddha or a Gandhi, a Nero or a Hitler. It is our pride that one of the greatest figures of history lived in our generation, walked with us, spoke to us, taught us the way of civilized living. … Plato said long ago : ‘There always are in the world a few inspired men whose acquaintance is beyond price.’
All Men Are Jerks - Until Proven Otherwise, 15th Anniversary Edition
by Daylle Deanna SchwartzMen Really Can Be Jerks* *But Only If You Let Them. Like millions of women, Daylle Deanna Schwartz had a habit of falling for jerks--until she had enough. This cycle wasn't going to change until she made a change herself. And now in this anniversary edition of her groundbreaking relationship book, she shows you how to do the same. This book tells it like it is. The only person who can make you happy is you, and the only person who can change a guy is himself. It's time to take control and make him prove he's not a jerk, or move on. As a relationship expert and self-empowerment counselor, Daylle's guidance will motivate you to develop a satisfying, healthy relationship, without playing games. With fresh insight and new stories throughout, this updated edition of All Men Are Jerks - Until Proven Otherwise makes your happiness your first priority. Men can act like real jerks, but complaining about them won't get you anywhere. It's time to take control of how men treat you--and get the love you deserve!
All Men Are Jerks - Until Proven Otherwise, 15th Anniversary Edition
by Daylle Deanna SchwartzMen Really Can Be Jerks* *But Only If You Let Them. Like millions of women, Daylle Deanna Schwartz had a habit of falling for jerks--until she had enough. This cycle wasn't going to change until she made a change herself. And now in this anniversary edition of her groundbreaking relationship book, she shows you how to do the same. This book tells it like it is. The only person who can make you happy is you, and the only person who can change a guy is himself. It's time to take control and make him prove he's not a jerk, or move on. As a relationship expert and self-empowerment counselor, Daylle's guidance will motivate you to develop a satisfying, healthy relationship, without playing games. With fresh insight and new stories throughout, this updated edition of All Men Are Jerks - Until Proven Otherwise makes your happiness your first priority. Men can act like real jerks, but complaining about them won't get you anywhere. It's time to take control of how men treat you--and get the love you deserve!
All Men Are Jerks - Until Proven Otherwise, 15th Anniversary Edition: Take Charge of How Men Treat You!
by Daylle Deanna SchwartzMen Really Can Be Jerks**But Only If You Let Them.Like millions of women, Daylle Deanna Schwartz had a habit of falling for jerks--until she had enough. This cycle wasn't going to change until she made a change herself. And now in this anniversary edition of her groundbreaking relationship book, she shows you how to do the same.This book tells it like it is. The only person who can make you happy is you, and the only person who can change a guy is himself. It's time to take control and make him prove he's not a jerk, or move on. As a relationship expert and self-empowerment counselor, Daylle's guidance will motivate you to develop a satisfying, healthy relationship, without playing games.With fresh insight and new stories throughout, this updated edition of All Men Are Jerks - Until Proven Otherwise makes your happiness your first priority. Men can act like real jerks, but complaining about them won't get you anywhere. It's time to take control of how men treat you--and get the love you deserve!
All Men Are Liars
by Alberto ManguelIn this gorgeously imagined novel, a journalist interviews those who knew—or thought they knew—Alejandro Bevilacqua, a brilliant, infuriatingly elusive South American writer and author of the masterpiece, In Praise of Lying. But the accounts of those in his circle of friends, lovers, and enemies become increasingly contradictory, murky, and suspect. Is everyone lying, or just telling their own subjective version of the truth? As the literary investigation unfolds and a chorus of Bevilacqua’s peers piece together the fractured reality of his life, thirty years after his death, only the reader holds the power of final judgment. In All Men Are Liars, Alberto Manguel pays homage to literature’s inventions and explores whether we can ever truly know someone, and the question of how, by whom, and for what, we ourselves will be remembered. .
All Men Are Mortal: A Novel
by Simone De BeauvoirProbably de Beauvoir's strangest and most compelling novel, this is the captivating story of a beautiful young actress who revives a downcast stranger at a French resort. He becomes thoroughly attached to her and confides a terrifying truth: he is immortal. But having been resuscitated into enjoying life again, he soon starts breaking free from her grasp and all notions of mortality.
All Men Are Rogues
by Sari RobinsSari Robins pens another fast-paced, richly romantic Regency historical in a style that combines a certain liveliness, creativity and emotion, all of which are sure to delight romance fans. Compelled by her dying father, a spy for His Majesty's service, to complete his last mission, Miss Evelyn Amherst finds herself embroiled in a dangerous world of treachery and betrayal. When the trail leads her to London, she encounters Lord Justin Barclay, an agent for British Intelligence. He suspects that Eve's father was a Napoleon supporter and that Eve had knowledge of his traitorous actions. Justin courts Eve, hoping his intimate relationship with her will lead her to reveal the truth. Instead, he finds himself compromising his beliefs as he is drawn under Eve's spell. As the danger escalates, they have to decide not only if they can trust each other with their lives, but with their hearts.
All Men Fear Me: An Alafair Tucker Mystery (Alafair Tucker Mysteries #8)
by Donis Casey"Casey's skill at making you care about the injustices of a time and place not often covered in history books is second to none. The admirable mystery is the cherry on top." —Kirkus ReviewsThe U.S. has finally entered the First World War and scheduled the first draft lottery. No one in Boynton, Oklahoma, is unaffected by the clash between rabid pro-war, anti-immigrant "patriots" and anti-conscription socialists who are threatening an uprising rather than submit to the draft.Alafair Tucker is caught in the middle when her brother, a union organizer for the Industrial Workers of the World, pays her a visit. Rob Gunn is fresh out of an internment camp for participants in an Arizona miners' strike. He assures Alafair that he's only come to visit family, but she's not convinced. More unsettling, Alafair's eldest son enlists, and a group calling itself the "Knights of Liberty" vandalizes the farm of Alafair's German-born son-in-law.Alafair's younger son, 16-year-old Charlie, is wildly patriotic and horrified by his socialist uncle. With his father's permission, Charlie takes a part-time war job at the Francis Vitric Brick Company. Soon several suspicious machine breakdowns delay production, and a couple of shift supervisors are murdered. Everyone in town suspects sabotage, some blaming German spies, others blaming the unionists and socialists. But Charlie Tucker is sure he knows who the culprit is and comes up with a plan to catch him red-handed.And then there is old Nick—a mysterious guy in a bowler hat who's been hanging around town.
All Men Want to Know: 'Intense, gorgeous, troubling, seductive' SARAH WATERS
by Nina Bouraoui'Intense, gorgeous, troubling, seductive - a novel that has to be surrendered to rather than read' Sarah Waters AN INTERNATIONAL BESTSELLERWINNER OF AN ENGLISH PEN TRANSLATES AWARD All Men Want to Know traces Nina Bouraoui's blissful childhood in Algeria, a wild, sun-soaked paradise, with hazy summer afternoons spent swimming, diving, and driving across the desert. Her mother is French, her father Algerian; when racial tensions begin to surface in their neighbourhood, her mother suffers an unspeakable act of violence that forces the family to flee the country. In Paris, eighteen-year-old Nina lives alone. It's the 1980s. Four nights a week she makes her way to The Kat, a legendary gay nightclub, where she watches women from the sidelines, afraid of her own desires, her sudden and intoxicating freedom. In her solitude, she starts to write - and finds herself writing about her mother.All Men Want to Know is a haunting, lyrical international bestseller about mothers and daughters, about shame and sexuality, about existing between two cultures and belonging to neither. A phenomenon in France, this is a defining portrait of womanhood from one of Europe's greatest living writers. 'Blown away by the power and lyricism of All Men Want to Know. What a book. Read it' Niven Govinden, author of THIS BRUTAL HOUSE 'Magnificent... a captivating autobiographical novel' Elle 'A tour de force' Le Figaro'Haunting, spell-binding, luminous' Lire
All Men are Brothers: Life and Thoughts of Mahatma Gandhi as told in His Own Words
by Mahatma GhandiAll Men Are Brothers, which was first published in 1958, is a compelling and unique collection of Mahatma Gandhi’s most trenchant writings on nonviolence, especially in the context of a post-nuclear world. This compendium, which reads like a traditional book—“Gandhi without tears”—is drawn from a wide range of his reflections on world peace. In his own words: “It is not that I am incapable of anger, but I succeed on almost all occasions to keep my feelings under control. Such a struggle leaves one stronger for it. The more I work at this, the more I feel delight in my life, the delight in the scheme of the universe. It gives me a peace and a meaning of the mysteries of nature that I have no power to describe.”
All Men of Genius
by Lev AC RosenA comedic Steampunk sensation inspired by both Shakespeare's Twelfth Night and Oscar Wilde's The Importance of Being Earnest, All Men of Genius follows Violet Adams as she disguises herself as her twin brother to gain entry to Victorian London's most prestigious scientific academy, and once there, encounters blackmail, mystery, and love.Violet Adams wants to attend Illyria College, a widely renowned school for the most brilliant up-and-coming scientific minds, founded by the late Duke Illyria, the greatest scientist of the Victorian Age. The school is run by his son, Ernest, who has held to his father's policy that the small, exclusive college remain male-only. Violet sees her opportunity when her father departs for America. She disguises herself as her twin brother, Ashton, and gains entry.But keeping the secret of her sex won't be easy, not with her friend Jack's constant habit of pulling pranks, and especially not when the duke's young ward, Cecily, starts to develop feelings for Violet's alter ego, "Ashton." Not to mention blackmail, mysterious killer automata, and the way Violet's pulse quickens whenever the young duke, Ernest (who has a secret past of his own), speaks to her. She soon realizes that it's not just keeping her secret until the end of the year faire she has to worry about: it's surviving that long.At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
All Mine!: Happiness, Ownership, and Naming in Eleventh-Century China
by Stephen OwenUnder the Song Dynasty, China experienced rapid commercial growth and monetization of the economy. In the same period, the austere ethical turn that led to neo-Confucianism was becoming increasingly prevalent in the imperial bureaucracy and literati culture. Tracing the influences of these trends in Chinese intellectual history, All Mine! explores the varied ways in which eleventh-century writers worked through the conflicting values of this new world.Stephen Owen contends that in the new money economy of the Song, writers became preoccupied with the question of whether material things can bring happiness. Key thinkers returned to this problem, weighing the conflicting influences of worldly possessions and material comfort against Confucian ideology, which locates true contentment in the Way and disdains attachment to things. In a series of essays, Owen examines the works of writers such as the prose master Ouyang Xiu, who asked whether tranquility could be found in the backwater to which he had been exiled; the poet and essayist Su Dongpo, who was put on trial for slandering the emperor; and the historian Sima Guang, whose private garden elicited reflections on private ownership. Through strikingly original readings of major eleventh-century figures, All Mine! inquires not only into the material conditions of happiness but also the broader conditions of knowledge.
All Money Is Not Created Equal: How Entrepreneurs Can Crack the Code to Getting the Right Funding for Their Startup
by David SprengFinance your company's growth without losing your stake in it Too often, thanks to multiple rounds of equity investment, company founders wind up with only a small fraction of the businesses they start. But this situation isn't inevitable. The intelligent use of a variety of financing options—including debt financing—can help to maintain, or even grow, a founder's stake. In All Money Is Not Created Equal: The Entrepreneur's Guide to Finding the Right Funding for Your Business, renowned Silicon Valley veteran David Spreng delivers an expert guide for entrepreneurs and founders seeking to maintain as much ownership stake as possible in the companies they create as they move through the various stages of the financing process. The book draws on the author's decades of experience as a venture capitalist, venture debt lender, and CEO of a publicly traded company in Silicon Valley, as well as interviews with entrepreneurs, board members, investors, and bankers. Readers will also find: A well-rounded and insightful perspective on the financing process informed by industry veterans An informal and accessible exploration of a complex topic that remains critical to the success of entrepreneurs and founders Discussions of alternatives to equity financing, including debt financing, in the growth phase of startups An essential handbook for startup founders, entrepreneurs, and managers, All Money Is Not Created Equal also deserves a place in the hands of company board members, venture capitalists, investors, and investment bankers interested in the company financing process.
All Monsters Must Die: An Excursion to North Korea
by Fredrik Ekman Magnus BärtåsIn 1948, the Democratic People’s Republic of Korea is founded by General Kim Il-sung.In 1978, North Korea celebrates the thirtieth anniversary of its founding, and Kim Jong-il, who at the time is the head of the Propaganda and Agitation Department, orders the kidnapping of the greatest South Korean movie star, the actress Madame Choi, and her ex-husband, the famous film director Shin Sang-ok.In 2008, North Korea celebrates its sixtieth anniversary, and Magnus Bärtås and Fredrik Ekman take a bizarre, heavily guided tour to the world’s most isolated country.In All Monster Must Die, authors Magnus Bärtås and Fredrik Ekman weave together these three stories to create a mosaic of North Korea, past and present: from the Japanese occupation to the demarcation of the border at the 38th parallel and the Korean War, the development of North Korean Juche ideology, the establishment of the Kim dynasty’s cult of personality, and the aggressive manufacturing of political propaganda, which motivated the kidnapping of South Korea’s most famous film couple. Intelligent and shocking, this book offers a rare and fascinating window into the “hermit kingdom,” and includes an updated chapter on the passing of Kim Jong-il and the declaration of his son, Kim Jong-un, as supreme leader.
All Mortal Flesh
by Julia Spencer-Fleming5th in mystery series featuring Episcopal minister and former military pilot Clare Ferguson. She and police chief Russ Van Alstyne find themselves embroiled in yet another murder in Miller's Kill.
All Mortal Flesh: Clare Fergusson/Russ Van Alstyne 5
by Julia Spencer-FlemingThe fifth in the New York Times bestselling mystery series for fans of Louise Penny and Elizabeth George. Police Chief Russ Van Alstyne's first encounter with Clare Fergusson was in an emergency room on a freezing December night. A newborn had been left on the steps of the town's Episcopal church, where Clare just happened to be its new priest. That night in the hospital was the beginning of an attraction so fierce, so forbidden, that both Russ and Clare risked compromising all of their ethics and beliefs...In the small community of Millers Kill, gossip spreads like wildfire. So when Russ's wife kicks him out of the house, he figures it's nobody's business but his own--until a neighbor stops by and finds Mrs. Van Alstyne's butchered corpse on the kitchen floor. To the townspeople and church folk, the murder is proof that the whispered rumors about the police chief and the priest were true. But nothing is as it seems in Millers Kill, where betrayal twists old friendships--and evil waits inside quaint white clapboard farmhouses...
All Murders Final!: A Sarah W. Garage Sale Mystery (A Sarah W. Garage Sale Mystery #3)
by Sherry HarrisHer Next SaleWhen Sarah Winston started the virtual garage sale, it seemed like a keystroke of genius and the next logical step in her business. No more collapsing card tables and rainy-day washouts. But what began as a fun way to run garage sales during the long New England winter has become a nightmare of managing people and putting out fires. Online, she can avoid the crowds--but not the crazies. May Be Her LastShe certainly never bargained on dealing with frightening threats. And when a client is murdered, it's time for Sarah to swallow her pride and seek the help of her ex--C.J. Hooker, chief of police. Forging a tense alliance, they search--online and off--for the killer. But solving this crime before someone else gets tagged seems virtually impossible…Praise for Tagged for Death"Full of garage-sale tips…amusing. A solid choice for fans of Jane K. Cleland's Josie Prescott Antique Mystery series." --Library Journal"Skillfully rendered…Sarah is the type of intelligent, resourceful, and appealing person we would all like to get to know better." --Mystery Scene
All My Belongings
by Cynthia RuchtiJayne Dennagee has spent her life running from the "doctor death" legacy of her father. His Kervorkian-copycat methods of euthanasia ruined her childhood, covering it in shame. She won't let him steal her future, too. After changing her name to Becka, she assumes a new life and new job caring for the ailing mother of a handsome young businessman, Isaac Hughes. Becka struggles to sort out her feelings for her new boss just as her patient passes away under unusual circumstances. Suddenly, her past catches up with her and the unnerving details of her heritage make Becka look like a murder suspect. Worse, all sense of home and all hope for love vanish. Even if she could clear her name, a phone call from prison wraps a suffocating shroud around her heart. Her father is out--and he needs her help. Can Becka open her new life to the man who has prematurely taken so many? Or will her father's legacy make it impossible to open her heart at all?
All My Belongings
by Cynthia RuchtiJayne Dennagee has spent her life running from the "doctor death" legacy of her father. His Kervorkian-copycat methods of euthanasia ruined her childhood, covering it in shame. She won't let him steal her future, too. After changing her name to Becka, she assumes a new life and new job caring for the ailing mother of a handsome young businessman, Isaac Hughes. Becka struggles to sort out her feelings for her new boss just as her patient passes away under unusual circumstances. Suddenly, her past catches up with her and the unnerving details of her heritage make Becka look like a murder suspect. Worse, all sense of home and all hope for love vanish. Even if she could clear her name, a phone call from prison wraps a suffocating shroud around her heart. Her father is out--and he needs her help. Can Becka open her new life to the man who has prematurely taken so many? Or will her father's legacy make it impossible to open her heart at all?