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Alpen Bank: Launching the Credit Card in Romania (Brief Case)
by V. Kasturi Rangan Sunru YongIn 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing a period of economic growth after joining the European Union and Carle believes it is time to reconsider the opportunity despite continued skepticism within the company. Carle faces several important decisions before he can present his plan to the head of International Consumer Businesses. He must decide whether to launch a credit card business in Romania, how to position the credit card, and how to acquire new customers most effectively. This case is appropriate for use in the product policy module of a general marketing course, in a new product course, or in a services management course. Students are required to complete a quantitative assignment as part of case analysis.
Alpha
by Catherine AsaroSequel to Sunrise Alley. The creator of a prescribed network of rogue androids has been destroyed, his multiple copies deleted - except for one. Alpha: a female android who seems to possess a conscience - so much so that her execution is delayed. Now, on the run, and with her former captor as hostage, Alpha moves to activate a long dormant master-plan.
Alpha & Omega
by Charles SeifeThe science of cosmology is on the brink of a evolution. Astronomers and physicists are beginning to answer the ultimate questions that have plagued humanity since prehistory: how was the universe born and how will it end?In just a few years' time, the scientists will ahieve their goal. Already they have glimpsed if the universe; now they are peering into its grave and staring at the face of God. When results from experiments currently being conducted all over the world finally come together, the findings will constitute one of the greatest moments in science - as great as the deciphering of the human genome. ALPHA AND OMEGA tells the story of this 'cosmological revolution and of the scientists who are bringing it about. From mythological origins of the universe to a look at the theories of Aristotle, Galileo, Copernicus, Kepler and Newton, Seife takes us on a gallop across time - and introduces us to the newest figures on the trail: galaxy-hunters and microwave- eavesdroppers, gravity theorists and atom- smashers. He discusses dark matter, dark energy and the particle zoo, and reveals bitter rivalries between brilliant minds pushed to the fringes of science. As we come nearer to an understanding of how the universe began, so we can see where it will all end. Alpha and Omega makes cutting-edge science crystal clear, and provides fascinating, lucid explanations of some of the most stunning scientific ideas of our time.
Alpha & Omega: A Companion Novella to Cry Wolf (Alpha and Omega #Bk. 1)
by Patricia BriggsIn Cry Wolf, New York Times bestselling author Patricia Briggs started a new urban fantasy series set in the world of Mercy Thompson but with rules of it’s own. Now, read the eSpecial, Alpha and Omega, the novella that inspired the new series, and see how it all began.<P> Anna Latham never knew werewolves existed, until the night she survived a violent attack and became one herself. After three years at the bottom of the Chicago pack, she's learned to keep her head down and never, ever trust dominant males. But when she discovers wrongdoing in her pack, she has to go above her Alpha's head to ask for help.<P> Charles Cornick is the son and enforcer of the leader of the North American werewolves. Now his father has sent him to Chicago to clean up a problem there. Charles never expected to find Anna, a rare Omega wolf and he certainly never expected to recognize her as his mate
Alpha (Jad Bell #1)
by Greg RuckaFor the visitors to Wilsonville, the largest theme park in the world, the day began with a smile. By the end, they wonder-will they be able to escape with their lives?Retired Delta Force operator, Master Sergeant Jonathan "Jad" Bell, is Wilsonville's lead undercover security officer. The threat begins with the announcement of a hidden dirty bomb, but quickly becomes something far, far worse.Trained since the age of seventeen to save innocent victims from impossible hostage situations, Jad scrambles to assess the threat and protect the visitors. He will come face to face with a villain whose training matches his in every way-and presents a threat Jad may not be able to stop.
Alpha (Jad Bell)
by Greg RuckaJonathan 'Jad' Bell has spent a lifetime in the US army. He can be relied on to get the job done, whatever happens, whatever the cost. So when someone needs to go undercover at the nation's biggest amusement park, Jad is the obvious choice. Aside from dealing with fights and missing children, his main responsibility is to prevent the nightmare scenario from coming to pass. This is the nightmare scenario:A group of well-trained, highly motivated terrorists infiltrate the park. They cut off all escape routes. They take hostages. They ensure every camera in the world is trained on Wilsonville...and then they turn it into a bloodbath.And on the day the nightmare becomes real, Jad and his team are all that stands between a band of ruthless killers and thousands of innocent people... including Jad's estranged wife and daughter.
Alpha (The Shifters)
by Rachel VincentIn the final novel of the New York Times–bestselling author’s paranormal series, a werecat warrior rises to lead her pride in its ultimate battle.The unscrupulous new Council chair has charged Jace, Marc and me with trespassing, kidnapping, murder, and treason. Yeah, we’ve been busy. But now it’s time to take justice into our own hands. We must avenge my brother’s death and carve out the rot at the heart of the Council.It’s not going to be easy, and loss seems unavoidable, but I have promised to protect my pride, no matter what. With a target on my back and Marc at my side, I’m heading for a final showdown that will change everything forever. A showdown I’m not sure I’m ready for.But life never waits until you’re ready.
Alpha 1 - Antitrypsin Deficiency: Biology-Pathogenesis-Clinical Manifestations-Therapy (Lung Biology in Health and Disease)
by Ronald G. CrystalProviding a broad overview of basic and clinical aspects of alpha 1-antitrypsin (a 1AT) deficiency, this up-to-date reference discusses the complex pathobiological processes underlying the pathogenesis of a1AT deficiency, describes the a1AT gene and its promoter, and details specific therapies to prevent the major clinical manifestations of the dis
Alpha Alpine: An Emma Lord Mystery (Emma Lord Returns #1)
by Mary Daheim<P>Emma Lord is back and better than ever! This time around, the amateur detective partners up with a rookie sleuth to investigate a string of murders in her beloved Alpine, Washington. For a small town nestled in the Cascade Mountains’ foothills, picturesque Alpine provides more than enough headlines to fill the pages of editor and publisher Emma Lord’s Alpine Advocate. The Labor Day edition’s lead story features controversial timber baron Jack Blackwell’s scheme to become Skykomish county manager. But the recent strangling deaths of two young women are all anyone can talk about. <P>After a third body is found, Emma’s husband, Sheriff Milo Dodge, suspects there’s a serial killer in their midst. The latest victim is the sister of a dashing newcomer rumored to be working for Blackwell. “Black Jack,” as he’s known to his non-admirers, has a long-standing rivalry with Milo. To discover if there’s any connection between the mogul and the murders, Emma recruits the Advocate’s receptionist, Alison Lindahl, to do a little digging. Still recovering from a recent breakup, Alison welcomes the distraction. But when the investigation puts the eager protégé in the line of fire, Emma worries that the cub reporter’s career will be over before it even begins.
Alpha Beta: How 26 Letters Shaped The Western World
by John ManThe idea behind the alphabet - that language with all its wealth of meaning can be recorded with a few meaningless signs - is an extraordinary one. So extraordinary, in fact, that it has occurred only once in human history: in Egypt about 4000 years ago. Alpha Beta follows the emergence of the western alphabet as it evolved into its present form, contributing vital elements to our sense of identity along the way. The Israelites used it to define their God, the Greeks to capture their myths, the Romans to display their power. And today, it seems on the verge of yet another expansion through the internet.Tracking the alphabet as it leaps from culture to culture, John Man weaves discoveries, mysteries and controversies into a story of fundamental historical significance.
Alpha Bravo SEAL: Quick-draw Cowboy Alpha Bravo Seal Sheik's Rescue (Red, White and Built #2)
by Carol EricsonA Navy SEAL steps in to protect a documentarian and her film crew from mysterious terrorists in this romantic suspense adventure.When members of her film crew start being killed off, documentarian Nicole Hastings is relieved to find the man following her is Slade Gallagher—a Navy SEAL sniper who once saved Nicole from Somali kidnappers. Now he’s shadowing her to trap the terrorists behind the killings and find out just what they want. Nicole couldn’t be more different from the women Slade usually falls for. But he quickly learns that there’s a lot more to this socialite than he first thought. And as Slade’s admiration for her courage and resilience grows, so does his yearning. Protecting Nicole is an assignment, but can he let her go when it’s all over?
Alpha Bug
by M. E. MorrisUNITED STATES SPACE COMMAND HEADQUARTERS: America discovers the existence of a new, astonishing Soviet space weapon: code name, ALPHA BUG. its purpose--neutralize all US. nuclear strength. The order-find out what the hell it is. NOW. THE FROZEN WASTES OF A RUSSIAN SPACE LAUNCH CENTER: The countdown begins for Kolmolyot. It's last test flight before it conquers space-and America's vast nuclear arsenal. A SMALL RANCH IN COLORADO: Retired space hero Joe Dover opens special orders from the Navy. Needed--an astronaut with lightning reflexes, keen judgment, and one super-secret device. It's a mission that will carry him into the heart of Russia, into a vortex of KGB-CIA intrigues, along a trail of sudden deaths, It will climax in a desperate race between two men above the spinning Earth-where the survivor will decide the fate of the world below.
Alpha Centauri: Unveiling the Secrets of Our Nearest Stellar Neighbor (Astronomers' Universe)
by Martin BeechAs our closest stellar companion and composed of two Sun-like stars and a third small dwarf star, Alpha Centauri is an ideal testing ground of astrophysical models and has played a central role in the history and development of modern astronomy--from the first guesses at stellar distances to understanding how our own star, the Sun, might have evolved. It is also the host of the nearest known exoplanet, an ultra-hot, Earth-like planet recently discovered. Just 4. 4 light years away Alpha Centauri is also the most obvious target for humanity's first directed interstellar space probe. Such a mission could reveal the small-scale structure of a new planetary system and also represent the first step in what must surely be humanity's greatest future adventure--exploration of the Milky Way Galaxy itself. For all of its closeness, α Centauri continues to tantalize astronomers with many unresolved mysteries, such as how did it form, how many planets does it contain and where are they, and how might we view its extensive panorama directly? In this book we move from the study of individual stars to the study of our Solar System and our nearby galactic neighborhood. On the way we will review the rapidly developing fields of exoplanet formation and detection.
Alpha City: How London Was Captured by the Super-Rich
by Rowland AtkinsonHow London was bought and sold by the Super-Rich, and what it means for the rest of us Who owns London? In recent decades, it has fallen into the hands of the super-rich. It is today the essential &“World City&” for High-Net-Worth Individuals and Ultra-High-Net-Worth Individuals. Compared to New York or Tokyo, the two cities that bear the closest comparison, it has the largest number of wealthy people per head of population. Taken as a whole, London is the epicentre of the world&’s finance markets, an elite cultural hub, and a place to hide one&’s wealth. Rowland Atkinson presents a history of the property boom economy, going back to the end of Empire. It tells the story of eager developers, sovereign wealth and grasping politicians, all paving the way for the wealthy colonisation of the cityscape. The consequences of this transformation of the capital for capital is the brutal expulsion of the urban poor, austerity, cuts, demolitions, and a catalogue of social injustices. This Faustian pact has resulted in the sale and destruction of public assets, while the rich turn a blind eye toward criminal money laundering to feather their own nests. Alpha City moves from gated communities and the mega-houses of the super-rich to the disturbing rise of evictions and displacements from the city. It shows how the consequences of widening inequality have an impact on the urban landscape.
Alpha Crew: At the Edge and Edge of Surrender (Alpha Crew)
by Laura GriffinThe first two Alpha Crew installments of scorching hot romance between Emma and Ryan are together for the first time in a bundle of sexy, suspenseful adventure!AT THE EDGE When Emma Wright’s government plane goes down over the Philippine jungle, she’s forced to survive alone until an ultra-elite SEAL team goes in after her. As the leader of Alpha Crew, Ryan Owen is no stranger to challenges, but he’s never tackled anything quite like this sexy, smart, and resourceful woman. The mission is to get Emma home safely, but danger is everywhere, and Ryan’s unexpected desire for Emma could be a deadly distraction. Back home in California, Ryan’s mission is over—but Emma’s has just begun. She knows her plane crash was no accident, and she’s determined to uncover the truth about what happened—even if her quest for answers puts her at risk. Torn between duty and desire, Ryan searches for a way win Emma’s heart while protecting her from an invisible enemy who wants her dead. EDGE OF SURRENDER Ryan had one job: keep Emma safe at all costs. But after a night of passion, Emma takes off and Ryan soon realizes he’s not the only one looking for her. Can he figure out who’s after the beautiful government aide, and why, before she falls into the wrong hands…if she hasn’t already? Emma’s fighting to get justice for her fallen comrades, but she can’t do it alone. She needs Ryan’s help, but that means trusting him—and dealing with the out-of-control desire blazing between them. Can there be any future for a marked woman and a man trained to kill? She hopes they live long enough to find out…
Alpha Divided: Alpha Girl 3 (Alpha Girls #3)
by Aileen ErinFrom USA Today Bestselling Author Aileen Erin Life has been crazy since Tessa McCaide moved to Texas. She’s gone from being a normal-ish girl with visions to a super-powered werewolf. She’s fought off vampires and broken a nearly unbreakable curse. And she’s got a hot mate, Dastien Laurent, to keep her busy. Things are looking up until the full moon ceremony rolls around. Before Tessa can strengthen her bond with Dastien, the local coven crashes the gates, demanding that Tessa—their heir apparent—be returned. If the pack wants to avoid a war with the witches, handing Tessa over is the only option. Tessa doesn’t want to cause an all-out fight, but joining a dark-magic coven isn’t on her to-do list, especially if embracing her magic side means parting with Dastien. When the coven leader tries to control Tessa with dark-magic, Tessa realizes she has to dismantle the coven or prepare the pack for war. Either choice will change her life—and her world—forever.“I am in complete love with this book as I have been with the series so far. It holds a magical combination of fast paced action, mystery, witty dialog, and of course the romance makes it a winner." - Eve, Functioning Insanity“So I must say, this novel is, without a doubt, wonderful. I felt like an excited Jennifer Lawrence. Happy, giddy, and slightly insane.” — The Not So Public LibraryBinge the complete Alpha Girls series now!Book 1: Becoming AlphaBook 2: Avoiding AlphaBook 3: Alpha DividedBook 4: BrujaBook 5: Alpha UnleashedBook 6: Shattered PackBook 7: Being AlphaBook 8: Lunar CourtBook 9: Alpha ErasedGet ready for Off Planet, the biggest and boldest adventure yet from the mind of Aileen Erin. It's perfect for fans of Suzanne Collins' The Hunger Games, Claudia Gray's Defy the Stars, and Maura Milan's Ignite the Stars!
Alpha Docs
by Daniel Muñoz James M. DaleIn the tradition of Scott Turow's One L and Atul Gawande's Better comes a real-time, real-life chronicle from an impassioned young doctor on the front lines of high-stakes cardiology. It takes drive, persistence, and plenty of stamina to practice cardiology at the highest level. The competition for training fellowship spots is intense. Hundreds of applicants from all over the world compete to be accepted into the Cardiovascular Disease Training Fellowship at Johns Hopkins. Only nine are chosen each year. This is the story of one of those fellows. In Alpha Docs, Daniel Muñoz, M.D., recounts his transformation from wide-eyed young medical student to caring, empathetic professional--providing a rare inside look into the day-to-day operations of one of the world's most prestigious medical institutions. The training is arduous and often unforgiving, as Muñoz and his colleagues are schooled by a staff of brilliant and demanding physicians. How they learn the art and science of untangling cardiac mysteries, how they live up to the standards of an iconic institution, how they survive the pressures and relentlessly push themselves to reach the top ranks of American medicine, supplies the beating heart of this gripping narrative. Readers accompany Muñoz as he interacts with his mentors, diagnoses and treats patients, counsels worried family members, and struggles to stay awake for days and nights on end. Lives are saved--and sometimes lost. But the rewards are immediate and the incentives powerful. As Muñoz confides after helping to rescue one man from the throes of a heart attack: "I knew where I wanted to be: not watching but doing, on the side of the glass where I can help shape a patient's fate. I would be a cardiologist." A unique yet universal story about striving to be the best in a high-risk, high-impact field, Alpha Docs provides fresh perspective on the state of America's healthcare system as it captures all the fulfillment and frustrations of life as a doctor in the twenty-first century.From the Hardcover edition.
Alpha Dog
by Jennifer ZieglerSeventeen-year old Katie isn’t used to being in control. Her mother drives her crazy with her constant criticism and advice, and her boyfriend of two years just destroyed her whole world by dumping her on her birthday. It’s just as well that Katie’s headed to a summer program at the University of Texas in Austin–at least there, she can get over Chuck at her own pace. But Austin holds its own challenges–like Christine, a cooler-than-thou roommate whose rocker boyfriend is permanently camped out on the couch. When Christine drags Katie to the city pound to check out a potential pet, it’s Katie who’s mesmerized by a pair of brown doggie eyes. Before she can think it through, she’s standing out on the curb with her adorable new dog, Seamus. There’s only one problem: Seamus is a holy terror. He chews up the apartment, barks maniacally, terrorizes their landlady’s cat, and seems destined to keep the cutest guy in their building at arm’s length. When Katie takes Seamus in for obedience training, she’s told, “Youhave to be the alpha dog. ” The alpha dog. The head of the pack. Katie has never wielded much power before, but she finds that being top dog can be addictive. Soon she’s acting the alpha dog in every phase of her life, and nothing will ever be the same.
Alpha Dog: A Novel
by Jennifer ZieglerSeventeen-year old Katie isn't used to being in control. Her mother drives her crazy with her constant criticism and advice, and her boyfriend of two years just destroyed her whole world by dumping her on her birthday. It's just as well that Katie's headed to a summer program at the University of Texas in Austin -- at least there, she can get over Chuck at her own pace. But Austin holds its own challenges -- like Christine, a cooler-than-thou roommate whose rocker boyfriend is permanently camped out on the couch. When Christine drags Katie to the city pound to check out a potential pet, it's Katie who's mesmerized by a pair of brown doggie eyes. Before she can think it through, she's standing out on the curb with her adorable new dog, Seamus. There's only one problem: Seamus is a holy terror. He chews up the apartment, barks maniacally, terrorizes their landlady's cat, and seems destined to keep the cutest guy in their building at arm's length. When Katie takes Seamus in for obedience training, she's told, "You have to be the alpha dog". "The alpha dog". The head of the pack. Katie has never wielded much power before, but she finds that being top dog can be addictive. Soon she's acting the alpha dog in every phase of her life, and nothing will ever be the same.
Alpha Dogs
by Donna FennTake an ordinary business. A bike shop. An auction company. An ice cream parlor. A sock manufacturer. In thoroughly mundane businesses like these, an entrepreneur must outsmart the multitudes of competitors, leap to the head of the pack, and become a dominant Alpha Dog. Exactly how does an everyday company distinguish itself in the marketplace, generate much higher sales than its competitors, and earn the lasting loyalty of customers and employees? Is it cutting-edge products? Brilliant service? Ingenious branding? Donna Fenn, a twenty-year veteran of Inc. magazine, has discovered the people who have the answers. In a personal and probing style, she introduces you to eight Alpha Dogs. These men and women share their solutions and insights on how to rise to the top, despite multiple competitors, from Chinese manufacturers to Wal-Mart. Readers will meet: Chris Zane, an intense, ambitious father of three boys. His Branford, Connecticut, retail bike shop has flourished among Wal-Mart, Sports Authority, and independent bike stores. He's done it by seeking out new markets and perfecting the art of customer service. Deb Weidenhamer, a tough woman in a male-dominated industry who transformed a traditional auction company with cutting-edge technology. While her competitors were still fretting about eBay, she was using the online auction giant as a training ground for her own innovative Web site. Amy Simmons, a former premed student who fell in love with the ice cream business in Boston and then founded her own ice cream parlor in Austin, Texas. With twelve Amy's Ice Creams stores in Austin, Amy's is the Austin hometown favorite, despite her deep-pocketed rivals, Ben & Jerry's and Cold Stone Creamery. In accessible, conversational style, Donna Fenn tells each entrepreneur's personal story, shares their winning formulas, and offers nuts-and-bolts advice and practical tips. Alpha Dogs is a lively handbook for every current and aspiring entrepreneur.
Alpha Dogs: The Americans Who Turned Political Spin into a Global Business
by James HardingAlpha Dogs is the story of the men from an enormously influential campaign business called Sawyer Miller who served as backroom strategists on every presidential contest from Richard Nixon's to George W. Bush's. David Sawyer was a New England aristocrat with dreams of a career as a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. Long after the firm had broken up and sold out, its alumni had moved into the White House, to dozens of foreign countries, and into the offices of America's blue-chip chief executives. The men of Sawyer Miller were the Manhattan Project of spin politics: a small but extraordinary group who invented an American-style political campaigning and exported it around the world. In this lively and engaging narrative, James Harding tells the story of a few men whose political savvy, entrepreneurial drive, and sheer greed would alter the landscape of global politics. It is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.
Alpha Enticing
by Rebecca RoyceSelf-published (2015). Savage Chaucer is bored. Bored with being the Alpha of the San Francisco werewolf pack. Bored with politics. And even bored with the females in heat who frequent his dark and dirty sex club. Savage craves change and lusts for excitement. When the innocent, naive-looking Sydney Dyke wanders into his club, Savage's cravings are answered.Sydney is the protected daughter of lone wolves, wolves who know nothing of how Savage runs his pack. Sneaking off to experience cravings of her own, Sydney finds herself intrigued by the mysterious Alpha. Knowing she only has a small amount of time before she is fated to die at the hands of an ancient werewolf, who's rumored to no longer exist, Sydney vows to seek some excitement of her own.
Alpha Erased (Alpha Girls #9)
by Aileen ErinDon’t miss Tessa and Dastien in the exciting finale of the USA Today Alpha Girls series. Tessa—part witch, part werewolf, raised human and now the unofficial leader of a newly minted supernatural alliance—gets a distressing call from her brother, Axel, in the middle of the night. Tessa and her mate, Dastien, race to save Axel, but Tessa's learned that nothing is ever easy in the supernatural world.She has seconds to make a choice, but there’s only one thing Tessa can do to save the two most important men in her life—sacrifice herself.The last thing Dastien hears from Tessa was her plea—help Axel. But then their bond goes silent. He can’t hear her. He can’t feel her. And there’s no sign of the attackers who took her.Dastien does everything he can to save Axel before calling his friends in a panic but when Dastien’s finally reunited with her, there’s no sign of recognition in her eyes.No magic in her touch.No wolf beneath the surface.Everything that made Tessa who she was…has been erased.“I love this series. I just think that it keeps getting better and better.” — A Reader Lives A Thousand Lives“I have enjoyed every minute of this book and will read what ever Aileen Erin wants to write at this point.” - Smada’s Book SmackIt’s time to binge the complete Alpha Girls series! Book 1: Becoming AlphaBook 2: Avoiding AlphaBook 3: Alpha DividedBook 4: BrujaBook 5: Alpha UnleashedBook 6: Shattered PackBook 7: Being AlphaBook 8: Lunar CourtBook 9: Alpha ErasedDon’t miss Off Planet, the biggest and boldest adventure yet from the mind of Aileen Erin. It's perfect for fans of Claudia Gray's Defy the Stars and Maura Milan's Ignite the Stars!
Alpha Force: Book 1 (Alpha Force #1)
by Chris RyanThe first in an exciting new series for children from ex-SAS officer and bestselling adult author Chris Ryan. Five kids: Alex, Li, Paulo, Hex and Amber, are marooned on a desert island where they must face the ultimate test - survival! Killer komodo dragons, sharks and modern day pirates are amongst the dangers they face. Can the five bond as a team - and stay alive?
Alpha Force: Book 10 (Alpha Force #10)
by Chris RyanSet in Scotland, Alpha Force are helping out on a survival outdoors adventure holiday programme for problem youngsters when they stumble across evidence of an illegal drugs laboratory, hidden high on the moors on the laird's land. High-speed chases with quad bikes and 4x4 vehicles across country along with survival skills like rafting, abseiling and hiking bring this l0th actionpacked adventure to the UK with a dramatic storyline focusing on one of today's major problems - designer drugs and their manufacture.