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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
by Erik Du PlessisAdvertising research organizations have been trying for years to measure the effectiveness of advertising.The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos
Work: A Critique (Key Concepts)
by Steven VallasThis book provides a critical overview of the myriad literatures on “work,” viewed not only as a product of the marketplace but also as a social and political construct. Drawing on theoretical and empirical contributions from sociology, history, economics, and organizational studies, the book brings together perspectives that too often remain balkanized, using each to explore the nature of work today. Outlining the fundamental principles that unite social science thinking about work, Vallas offers an original discussion of the major theoretical perspectives that inform workplace analysis, including Marxist, interactionist, feminist, and institutionalist schools of thought. Chapters are devoted to the labor process, to workplace flexibility, to gender and racial inequalities at work, and to the link between globalization and the structure of work and authority today. Major topics include the relation between work and identity; the relation between workplace culture and managerial control; and the performance of emotional labor within service occupations. This concise book will be invaluable to students at all levels as it explores a range of insights to make sense of pressing issues that drive the social scientific study of work today.
How to Fall in Love with Yoga: Move. Breathe. Connect.
by Sarvesh ShashiA complete workout for the mind, body, and soul with classic, authentic yoga from the country of its origin.Authentic, restorative, and holistic, How to Fall in Love with Yoga is a stroll through the world of yoga, where Sarvesh Shashi, the author, encourages readers to experience the different facets of the practice. Through four key goals and accompanying poses and flows, the author does a deep dive into the basics of the practice. It is contemplative and inclusive, peppered, on occasion, with personal notes and experiences.How to Fall in Love with Yoga is as much about the body as it is about the spirit and as much about fitness as it is about mindfulness. Dive into this calming yoga book to discover:-A step-by-step yoga in classic DK style.-Complex poses are made simple in an illustrative style.-Features benefits and notes from Sarvesh Shashi for beginners.-Detailed meditative techniques at the end of each chapter to bring focus to mindfulness.-Keynotes from Sarvesh Shashi, who shares his experiences and knowledge, help readers understand the key philosophy of yoga.Not bound by age, school, or style, it will reach into the heart of yoga, cutting through all the noise to share with the reader what is true to the authentic and original form of the practice. The book will contain a youthful flavor as it walks the yogi – for there is a yogi within all of us – through different postures while providing the reader with context, additional information, and useful tips. The poses and goals are practical and aim to build a love for the practice. It is why each section ends with meditation to help the practitioner relax and focus at the end of their goal.
Old Time Hawkey's Recipes from the Cedar Swamp: A Cookbook
by Old Time HawkeyStep into Old Time Hawkey&’s magical world with 100 comforting recipes and stories inspired by the beauty of Northern MichiganWell hello, buddy.In videos that have captured the hearts of millions online, Old Time Hawkey, aka Fritz and his dogs Donnybrook and Kris Draper, is always there to offer a hot apple cider or an ice cream sundae on a tough day, to help you drift off to sleep with a story or a retro video game. Fritz's first cookbook, Old Time Hawkey's Recipes from the Cedar Swamp, features over 100 cozy recipes divided into three categories—indoor, campfire, and companions—with comforting recipes like Pumpkin Pancakes, Dutch Oven Nachos, and Honey Cinnamon Cold Brew.Everyone has a &“cedar swamp.&” It could be a childhood home, an old journal, or something as simple as a scent or an old song. This book brings you on an adventure through Fritz's—with simple recipes inspired by three generations of campfires, deer camps, and family gatherings spent in Northern Michigan.
Marijuana Edibles: 40 Easy & Delicious Cannabis Confections
by Laurie Wolf Mary ThigpenMake your own marijuana-based desserts, candies, and sweet-and-salty treats! Eating or ingesting marijuana rather than inhaling it gives a longer, more-powerful high, spares your lungs, and allows you to partake in private. This makes it perfect for patients who need steady relief from pain, or for those who just want to add marijuana to food for enjoyment. Marijuana Edibles demystifies the edibles cooking process, covering the most popular extraction methods and helping you make your own delicious cannabis-infused edibles at home. Here&’s what you&’ll find in this fun and fascinating cookbook: · Recipes for 40 different perfectly-dosed, delicious treats—each featuring beautiful photography · Recipes ranging from cookies and bars, to chocolates, truffles, cakes, and frozen treats, including several vegan and gluten-free options · Tips on the equipment you&’ll need to make your infusions, with detailed guidance on how to decarb your cannabis and how to calibrate your infusions · Instructions for cooking with infusions and for making simple, single-serving edibles for quick ingestion
Beyond Measure: Pakistani Cooking by Feel with GoldenGully: A Cookbook
by Bilal BhattiThrow away those measuring tools and let your senses guide the way!Cooking begins with the senses, and nobody knows this better than Bilal Bhatti. Before he became @GoldenGully, Bilal grew up learning to cook by paying close attention to his mother in the kitchen. He quickly realized that in order to cook like her, he&’d need to rely on his senses instead of traditional measuring tools. She&’d call for a &“saucer&” of flour when making roti and a &“mug&” of rice when making biryani, using typical household items as a standard for measurement rather than cups and teaspoons.On the surface, Beyond Measure is a book about Pakistani cuisine. But at its heart, this book is for anyone who wants to learn to cook intuitively. This book will encourage you to learn flavor and ingredient profiles, learn basic (and some not so basic) cooking techniques, and then make the dishes your own. Like his mother and grandmother, Bilal encourages his followers not to be afraid of &“failure&” in the kitchen, as the commitment to persistence is core to immigrant home cooking.Whether you&’re looking to create the perfect blend of spices for your chai or to master making roti dough by feel, cooking requires a lot of trial and error. Take your time and enjoy the process.
The Bacteria Book: Gross Germs, Vile Viruses and Funky Fungi (The Science Book Series)
by Steve MouldIn this fun, fact-packed science book for kids, young readers will discover the bacteria, viruses, and other germs and microbes that keep our bodies and our world running, as well as how and when they can be harmful and the precautions we can take to prevent them from becoming so.Meet a glowing squid, traveling fungus spores, and much more. The Bacteria Book walks the line between "ew, gross!" and "oh, cool!," exploring why we need bacteria and introducing readers to its microbial mates-viruses, fungi, algae, archaea, and protozoa.The Bacteria Book is a fun and informative introduction to a STEM subject that brings kids up-close to the big world of tiny science. With remarkable photography, kooky character illustrations, and lots of fun facts, this book uses real-life examples of microbiology in action to show how tiny microbes affect us in big ways.
Dear Cisgender People: A Guide to Trans Allyship and Empathy
by Kenny Ethan JonesA powerful call to arms to empower cisgender people to be better allies, blending memoir, detailed research, and interviews.The trans experience is all too often the subject of fierce debate in the media and online. While we're having more and more conversations about the trans experience, the stark reality is that hate crimes against the trans community have quadrupled over the past five years and that two in five trans young people have attempted suicide. But behind the shock headlines and the distressing statistics, what does it really mean to be trans?In this powerful, extensively researched, and deeply personal book, Kenny Ethan Jones, a trans activist and writer, offers an authentic and in-depth insight into the trans experience. From gender dysphoria to surgery, from being outed to finding love and considering parenthood, Kenny Ethan Jones draws on his own life and the stories of others from the trans and nonbinary communities to create discussion around the complexities and reality of the trans experiences in today's society.Dear Cis(Gender) People is a powerful call to arms, equipping people of every gender with the tools to step forward as allies in order to bring about meaningful change. Through acting and speaking out, we can create a safer, fairer world for trans people-a world in which all of us can exist as our most authentic selves and celebrate who we are without fear.
Los primeros exploradores (Social Studies: Informational Text Ser.)
by Heather E. SchwartzBuild literacy skills and social studies content knowledge with the Early The Primary Source Readers series will ignite students' interest in history through the use of intriguing primary sources. This nonfiction reader features purposefully leveled text to increase comprehension for different learner types. Early Explorers teaches students about the fascinating explorers who mapped the world including the Vikings, Marco Polo, and Christopher Columbus. Text features include captions, a glossary, and an index to help build academic vocabulary and increase reading comprehension and literacy. This book prepares students for college and career readiness and aligns with state standards including NCSS/C3, McREL, and WIDA/TESOL.
Forever and Always (Forever #2)
by Jude DeverauxThe New York Times bestselling of Eternity brings her signature &“enchanting and exquisite&” (BookPage) prose to the second in the Forever Trilogy following Darci Monroe as she must solve a devastating mystery that hits close to home. When her beloved husband vanishes after a strange accident, grief-stricken Darci Monroe is left to raise their young daughter alone. But she can&’t help but suspect that the reports of his death are untrue. When the FBI enlists her intuitive talents to solve a heinous crime, she agrees—if they help to uncover the truth about her husband. It may be a tougher deal than Darci imagined: she must go head-to-head with a criminal whose mind power matches hers at every turn. And she must discover if those in the highest circles of authority have her best interests at heart—or if someone intends to sever the everlasting bond she shares with her one true love.
Highlander Unbound
by Julia LondonUSA TODAY bestselling author Julia London begins her acclaimed Lockhart series in this stunning novel of a love that knows no bounds.On leave from his Highland regiment, Captain Liam Lockhart comes to London on an urgent mission: to repossess the stolen family heirloom that could save his ancestral estate. He never dreamed it would involve surrendering his heart, but the beautiful and scandalous socialite Ellen Farnsworth sets his Highland blood aflame with a will as strong and reckless as his own. Though bound to Liam by a soul-searing passion, duty impels Ellen to commit a terrible betrayal. Now, driven by passion, pride, and vengeance, this fearsome Highlander will reclaim not only his family's ancient treasure, but the one daring woman he was meant to love for all time.
The Lions of Lucerne: The Lions Of Lucerne, Path Of The Assassin, And State Of The Union (The Scot Harvath Series #1)
by Brad ThorIn his daring and chilling first novel, #1 New York Times bestselling author Brad Thor draws us into a sinister labyrinth of political intrigue and international terrorism, serving up an explosive cocktail of unrelenting action as one man is pushed to the edge.On the snow-covered slopes of Utah, the President of the United States has been kidnapped and his Secret Service detail massacred. Only one agent has survived—ex-Navy SEAL Scot Harvath. He doesn&’t buy the official line that Middle Eastern terrorists are behind the attack and begins his own campaign to find the truth and exact revenge. But now, framed for murder by a sinister cabal, Harvath takes his fight to the towering mountains of Switzerland—and joins forces with beautiful Claudia Mueller of the Swiss Federal Attorney&’s Office. Together they must brave the subzero temperatures and sheer heights of treacherous Mount Pilatus—where their only chance for survival lies inside the den of the most lethal team of professional killers the world has ever known…
Wishes (Montgomery/Taggert #1)
by Jude DeverauxBeloved New York Times bestselling author Jude Deveraux captures love&’s magic in this heartwarming novel about desires that are unexpectedly fulfilled.Jace Montgomery was a stranger in Chandler, Colorado. Tall, proud, and rugged, he would make any woman&’s heart beat faster—even shy, sweet Nellie Grayson&’s. Nellie, who has always been pleasantly plump, worked tirelessly to help her beautiful younger sister, Terel, to become the belle of the town. But it is Nellie who catches Jace&’s eye. For the first time, she is the center of a man&’s attention. And with their first kiss, Nellie finds herself falling helplessly, unexpectedly in love. But with her newfound joy comes the certainty that Jace will, sooner or later, be won over by Terel&’s charms. With the help of an enchanting new friend, Nellie discovers that her flirtatious sister might not be the woman for handsome Jace Montgomery after all…
The Raider (Montgomery/Taggert #1)
by Jude DeverauxJude Deveraux continues her beloved Montgomery saga in America with this dramatic, passion-filled tale of rebellion and love—a breathtaking adventure to be savored all over again—or discovered for the first time! In colonial New England, the British are hunting a fearless, masked patriot whose daring foils them at every turn. He's known simply as the Raider. Jessica Taggert, a proud-tempered beauty, thrills to the Raider's scorching midnight embrace, but despises Alexander Montgomery, the drunken town buffoon. In truth, the cleverly disguised Montgomery lives two lives...and only his triumph over the hated Redcoats will free him, at last, to know the full pleasure of Jessica's love.
The Princess (Montgomery/Taggert)
by Jude DeverauxBestselling author Jude Deveraux surrounds a regal heroine with the intrigue and excitement of a forbidden love in this lush, romantic tale of adventure and passion.Her name is Aria...a beautiful, arrogant princess from a small European kingdom. Stranded in a storm of intrigue near the Florida Keys, she is swept ashore and into the arms of dashing J.T. Montgomery, an officer of the United States Navy. Disdainful at first, Aria is secretly tantalized by the handsome Lieutenant&’s brash independence...and beneath her proud reserve, J.T. discovers a woman of sensuous fire. To escape her enemies, they return to her royal domain—with Aria posing as an American bride. But if their daring charade succeeds, Aria will have to choose—between the kingdom she was born to rule, and the man she was destined to love…
Velvet Angel (Velvet Montgomery Annals Quadrilogy #4)
by Jude DeverauxShe came to him as a precious gift, a naked angel rolled in a rug. Once he gazed into her green eyes, saw her tangle of honey blonde hair, he was undone with passion. Elizabeth would never surrender. He was a hated Montgomery -- she was a Chatworth -- and the blood war between their families raged on, a wildfire of rape, murder, and betrayal. Elizabeth vowed to fight the handsome lord, to resist the burning desire in his eyes -- no matter how great the temptation.
Velvet Song (A\montgomery Novel Ser. #Vol. 20)
by Jude DeverauxTwo outcasts in medieval England are brought together and share a destiny of passion in the third of the Velvet Montgomery Annals Quadrilogy from the New York Times bestselling author of The Duchess. With her father murdered, her home burned, lovely Alyx Blackelt fled to the woods and found sanctuary in the camp of Raine Montgomery, a nobleman outlawed by the king&’s edict. There she hid her beauty in the guise of a boy, and her sorrow in her work as Montgomery&’s squire. But how long could such loveliness as hers be hidden? How long could such a gallant man&’s desires be blind? And how soon—even as a blood feud raged between the Montgomery family and the Chatworth, as angry swords clattered in the name of family honor—one woman&’s love would make all the difference...one woman&’s love would inflame a hero&’s passion, touch a kings pity, and raise a song of praise in every English heart.
Highland Velvet (A\montgomery Novel Ser.)
by Jude DeverauxJude Deveraux steps back to a time and place where revenge and rivalry rule men's hearts—and love conquers all—in this wonderful Montgomery novel.Bronwyn MacArran was a proud Scot. Stephen Montgomery was one of the hated English. He came to Scotland as a conqueror, saw her beauty and was vanquished. But still she would abhor him. She owned a temper hot enough to forge the armors of battle or inflame a valiant soldier's passion. Yet still she would resist him. She became his reason to live, his reason to love. And still she would deny him. But while clan fought clan, while brother took up sword against brother, and the highlands ran with blood—their destiny was made...and this mighty warrior pledged himself to his woman's pride, her honor and her name—and made of their love a torch to burn through the ages!
Eternity (Montgomery/Taggert)
by Jude DeverauxThe ninth captivating historical romance in the Montgomery series from New York Times bestselling author Jude Deveraux.Carrie Montgomery had grown up with seven adoring older brothers, and she was used to getting her way rather easily. Joshua Greene was only looking for a hardworking, practical mail-order bride to help with the farm and feed and clothe his children. Yet from the moment Carrie saw his photograph, saw his devastatingly handsome, sorrowful smile, the petite and pampered beauty knew she was the perfect wife for him. Josh didn't see it that way. Wed by proxy, he refused to be charmed by his new bride's blond curls and effervescent laughter, or impressed by her trappings of wealth...even if his son and daughter believed she was a fairy princess come to life. He was furious—and ready to send her packing, until a near tragedy convinced him that her beauty was more than skin-deep. But even after he had yielded to the wild desire that surged between them, Josh could not admit how much he truly needed her. Then an old scandal threatened to re-emerge, and he realized that he could lose her forever....
Sweet Liar (Vib Ser.)
by Jude DeverauxBeloved bestselling author Jude Deveraux follows a savvy young woman into the intriguing heart of a past mystery—and into the arms of a once-in-a-lifetime love.It was her father's dying wish that Samantha Elliot search for her grandmother, who'd disappeared from Louisville when she was a baby. So here she was in New York City...her parents dead, her divorce final, and she was all alone.... Michael Taggert was Samantha’s landlord—and she was charmed by this handsome, life-loving man. Yet every time Mike tried to get closer to Samantha, he ran into a brick wall. Now, as he helps her unravel her grandmother’s past—and the dangerous truth about a fateful spring night in 1928 and a seductive jazz singer—Mike slowly reawakens the joy and affection Samantha had buried long ago…
The Duchess (Montgomery/taggert Ser.)
by Jude DeverauxNew York Times bestselling author Jude Deveraux captures the thrill of an American beauty's Highlands wedding, where a royal title is at stake—and where love wins the day.Claire Willoughby risked losing millions in her inheritance if, as decreed by her grandfather, she did not wed an "acceptable" man. Harry Montgomery, the eleventh Duke of MacArran, seemed perfect. He owned a historic castle, he looked manly in a kilt, and he was as much a titled Scotsman as Bonnie Prince Charlie himself. Their engagement announced, Claire's future as a duchess was assured—and she set off with her family to meet the Montgomery clan in Scotland. Bramley Castle was a damp, chill place, overþowing with eccentric relatives. But there was also Trevelyan, a secretive, brooding man who lived in Bramley's ancient halls. Whoever he was, he wasn't at all like Harry: Trevelyan was the most exasperating, arrogant, know-it-all of a man Claire had ever met. And the most fascinating...
High Tide
by Jude DeverauxThe New York Times bestselling Montgomery/Taggert Family series returns with a sizzling romance &“packed full of warmth, humor, sensual tension, and exciting adventure&” (RT Book Reviews) about a New York businesswoman on the run in Florida after being falsely accused of murder. A rising star at a Manhattan corporation, Fiona Burkenhalter is a New Yorker through and through and when her boss inexplicably sends her to handle a new account in the Florida Everglades, it may as well be another planet. But this is no ordinary business meeting: Fiona is to join her client on a rustic fishing expedition, accompanied by a guide with the larger-than-life name of Ace Montgomery. More than a little steamed at this detour from the executive fast track, Fiona never imagined that she&’d embarked on the wildest adventure of her life—or that the rough-hewn, undeniably handsome Ace Montgomery from the Southern backwoods would become her closest ally. But hair-raising circumstances pull her deep into trouble from the moment she steps off the plane. Only in the heart of the swamplands could she get lost in a maze of intrigue and become the prime suspect for a shocking murder with Ace as her presumed accomplice. Suddenly, they discover that they have inherited the murder victim&’s vast fortune and they are now Florida&’s most wanted couple! Now, with their lives and hearts on the line, they turn up the heat in their desperate search for a killer.
Forever...: A Novel of Good and Evil, Love and Hope (Forever Trilogy #Bk. 1)
by Jude DeverauxFrom A Knight in Shining Armor to The Mulberry Tree, Jude Deveraux&’s bestsellers sparkle with stunning originality, heartfelt wit, and adventurous passion. Now, this superb storyteller mixes the flavor of a classic fairy tale with a very modern love story—set in a town locked in the shadows of an abiding evil.Darci Monroe overcame a childhood of neglect with an ebullient spirit, a positive attitude…and extraordinary determination. Now the resourceful young woman, hired as Adam Montgomery's personal assistant, devotes more than just professional attention to this devastatingly handsome millionaire. But one thing bars Adam from accepting Darci's love: he is intent on discovering the secret of his parents' disappearance, for she possesses the otherworldly abilities needed to help him fight a terrifying mistress of the dark arts. What Darci ends up offering is a gift greater than Adam ever hoped for, for Darci loves with all her heart, and all her soul, forever…
Fire On High (Star Trek: The Next Generation #6)
by Peter DavidLieutenant Robin Lefler's mother died in a shuttle explosion ten years ago. So is the woman being held prisoner in Thallonian space really her? If it is, what is her connection to the mysterious woman holding a weapon that could doom entire worlds? With the lives of billions at stake, Robin Lefler, Captain Calhoun and the crew of the U.S.S. Excalibur must find the answers before time runs out for them and for the struggling remnants of the once-great Thallonian Empire.