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Showing 10,201 through 10,225 of 11,342 results

Mobilized Marketing

by Jeff Hasen

Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile.Demonstrates how to integrate mobile into marketing programs and how to effectively measure itExplains how to make your existing marketing spends work harderDelivers step-by-step instructions on how to optimize campaigns in real-timeShows how to determine which mobile tactics are keepers and which are notIt's time to mobilize your marketing programs and drive your profits to new heights.

Managing Projects

by Lou Russell

Managing Projects offers a hands-on resource for building practical competencies for anyone who must manage one or more small- to mid-size projects. The book is filled with targeted processes, tools, techniques, and influencing skills that address the more difficult "people" side of project management. The author shows how to: influence stakeholders 360 degrees around you; encourage accountability from others who do not work for you and have plenty of projects to juggle without adding your priority; negotiate time, cost, quality, and scope with executives; and courageously tell the truth and get the help you need early enough. Praise for Managing Projects"No one knows more about project management than Lou Russell. Her easy coaching style paired with specific methods makes this book a real winner. This is one book all leaders, managers, supervisors, and project leads will use as their essential 'go to' resource."-Elaine Biech, ebb associates inc.; bestselling author, The Business of Consulting"Lou Russell has done it again! Managing Projects is comprehensive, practical, and easy to understand and apply to your projects, big or small. The book gives helpful tips and definitions that will enable the reader to move through the project management process with ease. Thanks, Lou, for creating such a great resource." -Amy L. Dinning, manager of Leadership and Talent Development, Saint-Gobain North America"Managing Projects is more than a book. It is a workshop between the covers, with one of the finest learning facilitators as your guide. If you find yourself dealing with projects in your work (and whether you know it or not, this is you), using the techniques in this book will make you less stressed and more successful." -Kevin Eikenberry, bestselling author, Remarkable Leadership "As the leader of an international logistics company, I know how critical project management is to meeting the needs of our customers. To hit their due dates we have to hit our own, with no excuses. Lou's practical approach to project management fits well into our time-constrained, date-focused workplace. It's simple, it's real, and it works." -Cathy Langham, CEO, Langham Logistics

Violin For Dummies, 2nd Edition

by Katharine Rapoport

The bestselling guide to teaching yourself the violin just got betterDespite being one of the most popular musical instruments for budding musicians, the violin has a reputation as being amongst the most difficult to learn. But no longer. Violin for Dummies is packed with the information you need to learn the art of this beautiful instrument, whether you're looking to get a head start before taking up lessons or are already studying with a tutor but want a little boost. With this book you have everything you need to get started.Even if you've never read a note of music, this book will have you playing in no time, introducing you to the fundamentals of the violin, from selecting and tuning to understanding rhythm, musical notation, and harmony.Walks you through everything from how to hold your violin to playing popular classical, jazz, gypsy, and fiddle tunesFilled with all-new content, including new music and updated resourcesDesigned for aspiring musicians going it alone, the book can also serve as an invaluable aid for instructors Fully revised and updated, Violin For Dummies builds on the winning formula that made the original a bestseller, establishing it as the only book the aspiring violinist needs to get started.CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase

Acne

by F. William Danby

Learn to accurately diagnose, prevent and treat all three acnes using both traditional and novel approaches to understanding the causes and selecting the most effective treatments. Acne vulgaris is an extremely common condition. It is troublesome to manage, often persisting into middle age. Exact causes are becoming clear and include several hormonal stimulants, some triggered by the Western diet, and a pathogen ignored for decades. Acnes rosacea and inversa (hidradenitis suppurativa) are discussed from entirely new viewpoints.Acne: Causes and Practical Management will provide readers at all levels with a practical, well-illustrated approach to fully understanding of these disorders, a faster and more cost-effective management regimen and the rationales for their prevention. In full colour throughout and with over 200 excellent clinical images, key highlights include:Full coverage of all acne presentations - acne vulgaris, acne rosacea and acne inversaAn integrated view of the causes of the varied and overlapping acnesPreventive, novel and curative approaches to treatmentMedical, surgical, dietary and integrated components of managementHighly practical focus on treatment based on emerging pathogenetic conceptsBrought to you by one of the world's leading authorities on the subject, Acne: Causes and Practical Management willbe an essentialpurchase for the dermatologist.

Prescribing at a Glance

by Sarah Ross

The principles of drug therapies are fundamental to medical practitioners in all branches; but are often difficult to get to grips with. Prescribing at a Glance addresses the most common uses of prescription drugs, and follows progress from dose calculation, administration to monitoring the effects in the treatments of major presenting problems.With a focus on prescribing, this user-friendly guide helps practitioners to develop crucial knowledge and skills, including establishing accurate drug histories, planning appropriate therapies, writing safe and legal prescriptions, critically appraising the prescribing of others, patient support, accessing reliable information about medicines, and detecting adverse drug reactions.Prescribing at a Glance:* Features detailed and high-quality colour illustrations throughout* Includes examples of common prescribing errors, practice prescriptions and calculations* Follows the structure of the WHO Good Prescribing Guide, and corresponds to the core curriculum of the British Pharmacological Society* Is the perfect guide to help you prepare for the Prescribing Skills Assessment (PSA)* Includes a companion website featuring interactive MCQs and cases, available at www.ataglanceseries.com/prescribingFrom the series that brought you Medical Pharmacology at a Glance, and designed to help those in the later stages of their medical training become adept at the skills required for a vital yet often confusing subject - Prescribing at a Glance will help you fill in any knowledge gaps with simple step-by-step instructions, and clear, easy-to-remember guidelines.

The Leadership Challenge Workbook

by James M. Kouzes

The new edition of the classic change leader's workbookA blend of leadership development, project management, and execution, this perfect companion to the bestselling The Leadership Challenge has been refreshed in time for the 25th Anniversary of this trusted leadership development program. Updated with a new global perspective and new research, it is the ultimate change leader's workbook. Based on Jim Kouzes and Barry Posner's classic book The Leadership Challenge, this workbook is a hands-on guide for improving your ability to put into action the Five Practices of Exemplary Leadership® model and become a leader who Models the Way, Inspires a Shared Vision, Challenges the Process, Enables Others to Act, and Encourages the Heart.Significantly updated, with a new global focusFeatures the latest research and refer to new case studies, including international examplesCan be used as a project-planning, change-creating, and personal-best-making toolMore relevant and effective than ever the Third Edition of The Leadership Challenge Workbook will help leaders in every organization improve their ability to communicate a vision, strengthen co-worker commitment, build trust among fellow employees, maintain employee satisfaction, and much more.

Mastering Autodesk Revit Architecture 2012

by Phil Read Eddy Krygiel James Vandezande

Complete and thorough update to this Autodesk Official Training Guide!With pages of focused discussions, detailed exercises, in-depth coverage, and compelling examples, this comprehensive guide shows you how to implement and use Revit Architecture with spectacular results. You?ll learn how use the interface, how to create fantastic building designs with Revit, how to produce solid documentation?even how to go direct to fabrication with Revit. An Autodesk Official Training Guide, this thorough reference and tutorial also helps you prepare for Autodesk's Certified Associate and Certified Professional exams.?Gets you quickly productive with Revit Architecture?s features and functionsShows you how to document, detail, annotate, and present your designsHelps you improve workflows with worksharing and collaborationPrepares you for the Revit Architecture 2011 Certified Associate and Certified Professional ExamsGives contractors the essentials of modelingExplores using Revit for film and stageMastering Autodesk Revit Architecture is the ultimate real-world reference on this exciting software.

Predicting Malicious Behavior

by Gary M. Jackson

A groundbreaking exploration of how to identify and fight security threats at every levelThis revolutionary book combines real-world security scenarios with actual tools to predict and prevent incidents of terrorism, network hacking, individual criminal behavior, and more. Written by an expert with intelligence officer experience who invented the technology, it explores the keys to understanding the dark side of human nature, various types of security threats (current and potential), and how to construct a methodology to predict and combat malicious behavior. The companion CD demonstrates available detection and prediction systems and presents a walkthrough on how to conduct a predictive analysis that highlights proactive security measures.Guides you through the process of predicting malicious behavior, using real world examples and how malicious behavior may be prevented in the futureIllustrates ways to understand malicious intent, dissect behavior, and apply the available tools and methods for enhancing securityCovers the methodology for predicting malicious behavior, how to apply a predictive methodology, and tools for predicting the likelihood of domestic and global threats CD includes a series of walkthroughs demonstrating how to obtain a predictive analysis and how to use various available tools, including Automated Behavior AnalysisPredicting Malicious Behavior fuses the behavioral and computer sciences to enlighten anyone concerned with security and to aid professionals in keeping our world safer.

Adobe Photoshop CS6 Digital Classroom

by Jennifer Smith Agi Creative Team

A complete training package on the newest version of Photoshop!The Digital Classroom series combines a full-color book with a full-featured DVD, resulting in a complete training package written by expert instructors. Photoshop is the industry standard for image editing, and this guide gets photographers, commercial designers, web developers, fine artists, and serious hobbyists up to speed on the newest version. It includes 13 self-paced lessons that allow you to progress at your own speed, with complete lesson files and tutorials on the DVD. Topics include Camera RAW, masks and layers, retouching, and much more.A self-paced way to learn the newest version of Photoshop, the essential image-editing software used by professional photographers, web developers, and graphic designersFeatures full-color, step-by-step instructions in the book plus additional tutorials and lesson files on the DVDDeveloped by a team of Adobe Certified Instructors and Photoshop experts who have created many of the official training titles for Adobe SystemsCovers Adobe Bridge, Camera RAW, masks and layers, painting and retouching, and selections and layers, taking you through basic and intermediate-level topicsPhotoshop CS6 Digital Classroom is like having your own personal tutor teaching you the newest version of Photoshop.Note: DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

The Indomitable Investor

by Steven M. Sears

A new approach to investing based on how Wall Street insiders approach the marketThe Indomitable Investor deconstructs the stock market as the public has come to know it and reconstitutes it from the inside out from the perspective of the fortunate few who dominate Wall Street. By revealing how top investors and traders think and act Steven Sears shows the stock market to be an undulating ocean of money, with seasoned investors reading the waves others cannot.Teaching readers to think about the market in radically different ways, The Indomitable Investor shows how to improve returns--and, just as importantly, avoid losses--with disciplines deployed by people who almost always do exactly the opposite of what Wall Street says to do.Laying bare great fallacies, the book explains that non-professional investors wrongly think the stock market is a place to make money, which is what Wall Street wants them to try to do. The Indomitable Investor says otherwise and shows how Wall Street's best investors have a completely different focus.Explains the critical ideas and insights of top traders and investors in language anyone can understand and implementPacked with material rarely shared off Wall Street that is used every day by professional investorsIntroduces the 17 most important words on Wall StreetTeaches critical skills, including: How to increase returns by focusing on risk, not potential profits; how to use the stock market's historical patterns to optimize investment decisions; understanding key relationships between stocks and the economy that predict what will happen to stocks and the broader market; how to increase mutual fund returns with an easy adjustment that redirects the bulk of profits to you--not mutual fund companies, and how to analyze information like seasoned investors to move beyond "statement of the obvious" news reports that turn ordinary investors into Dumb MoneyAccessible to readers of all backgrounds, including those with a limited understanding of investing, The Indomitable Investor will change how investors view the stock market, Wall Street, and themselves.

Continuing to Engage the Online Learner

by Rita-Marie Conrad J. Ana Donaldson

This book includes a definitive model for engaged learning that can be applied in a wide range of on-line learning environments and across age levels. It also addresses current topics such as engaging in a blended learning environment, social networking, and using related technology tools. Continuing to Engage the Online Learner provides an introduction to the theory of engaged learning and its design, assessment, and management in online and blended learning environments. In addition, the book describes the types of activities that engage the online learner in each phase of engagement and provides 50 new examples of activities.

Foundations of Health Care Management

by Bernard J. Healey Marc C. Marchese

Foundations of Health Care Management Leaders and managers throughout the health care system are facing ever more challenging changes in the way care is delivered, paid for, and evaluated. Foundations of Health Care Management: Principles and Methods offers an innovative, concise, reader-friendly introduction to health care management and administration. It addresses the need for new skills in managers of health care facilities and for those planning to enter health care management positions. The book covers such critical topics as leadership training, change management, conflict management techniques, culture building, quality improvement, and communications skills, as well as collaboration in the improvement of population health. Foundations of Health Care Management also concentrates on innovations and describes steps in the transition to more decentralized and creative approaches to the management of health care facilities. The book covers physician management from the physician's viewpoint, a valuable perspective for health care managers. The book serves important dual purposes for faculty and students by providing both insights into the health care field as well as foundational content on essential management and leadership competencies. A full set of support materials is available for instructors at the book's companion Web site.

Building Wealth All-in-One For Canadians For Dummies

by Lita Epstein Andrew Bell Ann C. Logue Andrew Dagys Paul Mladjenovic Peter Mitham Douglas Gray Michael Griffis Matthew Elder Bryan Borzykowski Christopher Cottier

The comprehensive, six-books-in-one package Canadian investors can trust with their moneyDesigned for those investors who are already familiar with the fundamentals of the investment process and are looking to take their finances to the next level, Building Wealth All-in-One For Canadians For Dummies, is a higher-end title that will make diversifying your portfolio--the key to successful investing--a cinch. Offering readers a wealth of information on investment techniques, along with options ranging from stocks and mutual funds to trading on the Foreign Exchange and buying investment properties, the book is:Fully up-to-date and packed with current contentWritten by Canadian authors who understand Canadian financesFilled with everything you need to know about investingThe ultimate resource for Canadian investors looking to make more profitable investment decisions, Building Wealth For Canadians For Dummies All-in-One is the book you need to take the next step towards increasing your wealth.

Investment Valuation

by Aswath Damodaran

The definitive source of information on all topics related to investment valuation tools and techniquesValuation is at the heart of any investment decision, whether that decision is buy, sell or hold. But the pricing of many assets has become a more complex task in modern markets, especially after the recent financial crisis. In order to be successful at this endeavor, you must have a firm understanding of the proper valuation techniques. One valuation book stands out as withstanding the test of time among students of financial markets and investors, Aswath Damodaran'sInvestment Valuation.Now completely revised and updated to reflect changing market conditions, this third edition comprehensively introduces students and investment professionals to the range of valuation models available and how to chose the right model for any given asset valuation scenario. This edition includes valuation techniques for a whole host of real options, start-up firms, unconventional assets, distressed companies and private equity, and real estate. All examples have been updated and new material has been added.An expansion of ancillaries include updated online databases, spreadsheets, and other educational support toolsFully revised to incorporate valuation lessons learned from the last five years, from the market crisis and emerging markets to new types of equity investmentsRevised examples of company valuations such as companies from Eastern Europe and Africa, which stress the global nature of modern valuationAuthor Aswath Damodaran is regarded as one of the best educators and thinkers on the topic of investment valuationThis indispensable guide is a must read for students wishing to gain a better understanding of investment valuation and its methods. With it, you can take the insights and advice of a recognized authority on the valuation process and immediately put them to work for you.

PHP and MySQL 24-Hour Trainer

by Andrea Tarr

Step-by-step lessons for using PHP and MySQL in a unique book-and-video combination Assuming no previous experience with PHP or MySQL, this book-and-video package is ideal reading for anyone who wants to go beyond HTML/CSS in order to provide clients with the most dynamic web sites possible. The approachable tone breaks down the basics of programming and PHP and MySQL in individual lessons starting with the installation of the programs necessary to run PHP. You begin with a static web site and then watch and learn as PHP functionality is added as you work through the lessons.When working with databases, the MySQL database is introduced with demonstrations that show how to interact with it. The accompanying videos enhance your learning experience, as each lesson in the book is portrayed in the video exercises.Lessons include:??Getting started with PHP ??Setting up your workspace??Adding PHP to a web page??Learning PHP syntax? ??Working with variables ??Debugging code? ??Working with complex data ??Making decisions ??Repeating program steps ??Learning about scope??Reusing code with functions??Creating forms??Introducing object-oriented programming??Defining classes??Using classes??Using advanced techniques??Handling errors??Writing secure code??Introducing databases ??Introducing MySQL??Creating and connecting to the ??Creating tables ??Entering data ??Selecting data ??Using multiple tables ??Changing data ??Deleting data ??Preventing database security issues ??Creating user logins ??Turn the case study into a content management systemNote: As part of the print version of this title, video lessons are included on DVD. For e-book versions, video lessons can be accessed at wrox.com using a link provided in the interior of the e-book.

Someday Rich

by Matt Smith Timothy Noonan

To truly be successful, today's financial advisor must strike the right balance between effectively engaging with his or her clients and finding meaningful ways to maintain their financial security. By framing your mission in this way, you can help your clients clarify their vision, build a plan to achieve it, and manage that plan so they stay on track.Nobody understands this better than authors Timothy Noonan and Matt Smith--two seasoned financial professionals with over five decades of combined experience working in the asset management business. And now, in Someday Rich, they show financial advisors with clients who are rich, or have the opportunity to become rich, how to sustain a client's desired lifestyle to, and through, retirement.Engaging and informative, Someday Rich provides the context, description, and implementation suggestions for the Personal Asset Liability Model--a process that will allow you to determine a client's funded status relative to their future spending needs as well as develop and monitor their investment plan accordingly. While the methods in the Personal Asset Liability Model may not have been practically accessible to past advisors with a large number of clients, this model now brings together the technical methods to answer important client questions in a way that is feasible and includes the communication strategies that can make the delivery of the advice model more effective.Along the way, this reliable resource discusses the business of giving good advice and addresses how to incorporate these steps into a client engagement road map. Insights on various other issues associated with this discipline are also included, such as how to develop client trust and deliver personalized service when you have so many clients, and contingency risks--life, health, disability, and long-term care--that need to be considered in the financial planning process. And in later chapters, single-topic essays, contributed by experts in the financial planning field, cover issues ranging from target date funds and the investment aspects of longevity risk to modern portfolio decumulation.Building more valuable relationships with your clients is a difficult endeavor. But with Someday Rich, you'll discover what it takes to achieve this goal as you put them on a path to a sustainable financial future.

Environmental Science: Earth As a Living Planet

by Daniel B. Botkin Edward A. Keller

Updated and revised to include the latest research in the field, the new Sixth Edition of Environmental Science continues to present a balanced analytical and interdisciplinary approach to the field. This approach equips readers with a solid scientific background in environmental science, so they can think through environmental issues and make their own decisions. Five central themes are weaved throughout the book: Human Population Growth, Sustainability, A Global Perspective, An Urban World, and Science and Values.

Concepts in Modern Biology

by David Kraus

An introductory biology text for students.

Coming to America: A History of Immigration and Ethnicity in American Life

by Roger Daniels

With a timely new chapter on immigration in the current age of globalization, a new Preface, and new appendixes with the most recent statistics, this revised edition is an engrossing study of immigration to the United States from the colonial era to the present.

What Happened to the Mammoths?: And Other Explorations of Science in Action

by Jack Myers

Intriguing questions about animals are answered by scientists in these twelve explorations taken from the award-winning column in Highlights for Children magazine.

A Work of Heart

by Reggie Mcneal

Revised and updated edition of the classic work on spiritual leadershipIn A Work of Heart, bestselling author and missional expert Reggie McNeal helps leaders reflect on the ways in which God is shaping them by letting us see God at work in the lives of four quintessential biblical leaders: Moses, David, Jesus, and Paul. McNeal identifies the formative influences upon these leaders, which he sees as God's ways of working in their lives: the same influences at work today forming leaders for ministry in our times. He explores the shaping influence of culture, call, community, conflict, and the commonplace.Offers guidance for church leaders to let God shape their hearts from the inside outReggie McNeal is the author of the bestselling book Missional RenaissanceGives reassurance for maintaining perspective while doing the demanding work of ministryThe book includes illustrative stories of contemporary leaders opening their hearts to God's guidance.

Earth Wars

by Geoff Hiscock

A fascinating insight into the global battle for our energy futureThe global competition for scarce natural resources that pits the West against the super-hot economies of China and India, plus a clutch of other contenders including Russia, Brazil, and Indonesia, has become one of the biggest issues facing the world today. Whether it is the rare metal lithium found in salt pans in the Andes, gas from the Caspian Sea, oil off the coast of Brazil, coal from Africa's Zambezi River, or uranium from Kazakhstan, China and India are desperate to ensure the security of their future energy supplies. The same goes for food and water, as contamination and over-use take their toll, the need to provide continued access for the next generation and beyond has increased exponentially. In Earth Wars: The Battle for Global Resources, international business journalist Geoff Hiscock explores the problems, potential solutions, and inevitable tensions in this ongoing scramble for finite natural resources.Going beyond "big power" politics to explore resource ownership and the use of innovative technology to get the most out of them, the book takes a forward-looking approach to this pressing issue. Written in clear, jargon-free language, it tells the global resources story in a fresh and engaging way that anyone can understand.Includes insightful, up-to-the-minute coverage of the most pressing debates over resource allocationsDiscusses the major Chinese and Indian businesses that are just becoming known to those in the West (Sinopec, CNOOC, CNPC, Indian Oil, ONGC, Reliance, Coal India, SAIL, and many others)Presents resource- and region-specific chapters to help readers view the pertinent issues from multiple anglesAs the economies of China and India grow to challenge those of the West, the battle over natural resources will continue to heat up. Earth Wars looks at this very real problem in-depth, presenting a definitive look at one of the greatest challenges of our time.

What School Leaders Need to Know About Digital Technologies and Social Media

by Scott Mcleod David F. Warlick Chris Lehmann

Facebook, Twitter, Google...today's tech-savvy students are always plugged in. However, all too often their teachers and administrators aren't experienced in the use of these familiar digital tools. If schools are to prepare students for the future, administrators and educators must harness the power of digital technologies and social media.With contributions from authorities on the topic of educational technology, What School Leaders Need to Know About Digital Technologies and Social Media is a compendium of the most useful tools for any education setting. Throughout the book, experts including Will Richardson, Vicki Davis, Sheryl Nussbaum-Beach, Richard Byrne, Joyce Valenza, and many others explain how administrators and teachers can best integrate technology into schools, helping to make sense of the often-confusing world of social media and digital tools. They offer the most current information for the educational use of blogs, wikis and podcasts, online learning, open-source courseware, educational gaming, social networking, online mind mapping, mobile phones, and more, and include examples of these methods currently at work in schools. As the book clearly illustrates, when these tools are combined with thoughtful and deliberate pedagogical practice, it can create a transformative experience for students, educators, and administrators alike. What School Leaders Need to Know About Digital Technologies and Social Media reveals the power of information technology and social networks in the classroom and throughout the education community.

The ABCs of Evaluation

by Phyllis Dutwin John Boulmetis

Thoroughly revised and updated, the third edition of bestselling The ABCs of Evaluation offers an introduction to program evaluation. This comprehensive textbook covers topics such as stakeholder relationships, program design, data collection and analysis, reporting results, and other important steps in the evaluation process. The ABCs of Evaluation shows how to select participants for the evaluation and how to deal with multiple goals and objectives-including those of the organization, the staff, and the client. The authors illustrate the circumstances under which each evaluation model can be used, and offer tips on identifying data sources and collecting the data. This revision includes substantially increased coverage of theory, methodological approaches, the business of evaluation, the evaluator's role and responsibilities, RFPs and the grants process, logic models, data analysis, and writing the evaluation report. Also included are new cases and scenarios from various evaluation realms in social sciences, education, health, and human services. Throughout the book, charts, graphs, models, and lists help organize, extend, and facilitate the understanding of each evaluation concept.Praise for the Previous Edition of The ABCs of Evaluation"A useful general overview of the evaluation process. I would recommend it to program or project managers wanting to know more about the process of evaluation." -American Journal of Evaluation"All students (and practitioners) should have this in their library; they will use it frequently." -Patricia McGee, PhD, associate professor, University of Texas, San AntonioCompanion Web site: www.josseybass.com/go/Boulmetis

Behavioral Economics For Dummies

by Morris Altman

A guide to the study of how and why you really make financial decisionsWhile classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.A friendly introduction to the study of how and why people really make financial decisionsThe author is a professor of behavioral and institutional economics at Victoria UniversityAn essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why--and when--they spend money.

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