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The Brand Challenge

by Kartikeya Kompella

The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella, The Brand Challenge explains the nuances of building brands in different industries with a chapter devoted to each to give the reader the most up-to-date understanding of how to apply brand theory. It contains original contributions from many of the world's leading brand experts who lift the veil on brand building in their specific sector. The book encourages readers to apply practices from one category to another to foster innovation in brands and successful brand building. Contributing Authors: Al Ries (focus), Tony Allen (identity), Peter Fisk (innovation), Allen Adamson (brand), Professor Jean-No l Kapferer (luxury), Jesko Perrey (retail), Thomas Meyer (retail), Simon Glynn (B2B), Michael D'Esopo (B2B), Professor Walter McDowell (TV), Mike Symes (finance), Jocelyne Daw (non-profit), Professor Joseph Hancock (fashion), Professor John O'Neill (hospitality), Jeremy Hildreth (city), JT Singh (city), Howard Breindel (technology), Sue Bridgewater (football)

The Merchant of Venice (Folger Shakespeare Library)

by William Shakespeare Barbara A. Mowat Paul Werstine

Folger Shakespeare Library The world's leading center for Shakespeare studies Each edition includes: Freshly edited text based on the best early printed version of the play Full explanatory notes conveniently placed on pages facing the text of the play Scene-by-scene plot summaries A key to famous lines and phrases An introduction to reading Shakespeare's language An essay by an outstanding scholar providing a modern perspective on the play Illustrations from the Folger Shakespeare Library's vast holdings of rare books Essay by Alexander Leggatt The Folger Shakespeare Library in Washington, D.C., is home to the world's largest collection of Shakespeare's printed works, and a magnet for Shakespeare scholars from around the globe. In addition to exhibitions open to the public throughout the year, the Folger offers a full calendar of performances and programs.

Macbeth

by William Shakespeare

Each edition includes: Freshly edited text based on the best early printed version of the play Full explanatory notes conveniently placed on pages facing the text of the play Scene-by-scene plot summaries A key to famous lines and phrases An introduction to reading Shakespeare's language An essay by an outstanding scholar providing a modern perspective on the play Illustrations from the Folger Shakespeare Library's vast holdings of rare books Essay by Susan Snyder The Folger Shakespeare Library in Washington, D.C., is home to the world's largest collection of Shakespeare's printed works, and a magnet for Shakespeare scholars from around the globe. In addition to exhibitions open to the public throughout the year, the Folger offers a full calendar of performances and programs. For more information, visit www.folger.edu.

Julius Caesar

by William Shakespeare

Folger Shakespeare Library The world's leading center for Shakespeare studies Each edition includes: Freshly edited text based on the best early printed version of the play Full explanatory notes conveniently placed on pages facing the text of the play Scene-by-scene plot summaries A key to famous lines and phrases An introduction to reading Shakespeare's language An essay by an outstanding scholar providing a modern perspective on the play Illustrations from the Folger Shakespeare Library's vast holdings of rare books Essay by Coppélia Kahn The Folger Shakespeare Library in Washington, D.C., is home to the world's largest collection of Shakespeare's printed works, and a magnet for Shakespeare scholars from around the globe. In addition to exhibitions open to the public throughout the year, the Folger offers a full calendar of performances and programs.

Hamlet

by William Shakespeare

Hamlet is Shakespeare's most popular, and most puzzling, play. It follows the form of a "revenge tragedy," in which the hero, Hamlet, seeks vengeance against his father's murderer, his uncle Claudius, now the king of Denmark. Much of its fascination, however, lies in its uncertainties. Among them: What is the Ghost--Hamlet's father demanding justice, a tempting demon, an angelic messenger? Does Hamlet go mad, or merely pretend to? Once he is sure that Claudius is a murderer, why does he not act? Was his mother, Gertrude, unfaithful to her husband or complicit in his murder? The authoritative edition of Hamlet from The Folger Shakespeare Library, the trusted and widely used Shakespeare series for students and general readers, is now available as an eBook. Features include: · The exact text of the printed book for easy cross-reference · Hundreds of hypertext links for instant navigation · Freshly edited text based on the best early printed version of the play · Full explanatory notes conveniently placed on pages facing the text of the play · Scene-by-scene plot summaries · A key to famous lines and phrases · An introduction to reading Shakespeare's language · Illustrations from the Folger Shakespeare Library's vast holdings of rare books · An essay by a leading Shakespeare scholar providing a modern perspective on the play

Warm Bodies

by Isaac Marion

R is a young man with an existential crisis--he is a zombie. He shuffles through an America destroyed by war, social collapse, and the mindless hunger of his undead comrades, but he craves something more than blood and brains. He can speak just a few grunted syllables, but his inner life is deep, full of wonder and longing. He has no memories, noidentity, and no pulse, but he has dreams.After experiencing a teenage boy's memories while consuming his brain, R makes an unexpected choice that begins a tense, awkward, and stragely sweet relationship with the victim's human girlfriend. Julie is a blast of color in the otherwise dreary and gray landscape that surrounds R. His decision to protect her will transform not only R, but his fellow Dead, and perhaps their whole lifeless world. Scary, funny, and surprisingly poignant, Warm Bodies is about being alive, being dead, and the blurry line in between.

Scott Foresman Science (Grade 5)

by Timothy Cooney Karen L. Ostlund Michael Anthony Dispezio Barbara K. Foots Kate Boehm Nyquist Angie L. Matamoros

Help students build a strong science foundation and develop a full understanding of the inquiry process.

Texas Algebra 1

by Gilbert J. Cuevas Roger Day John A. Carter

NIMAC-sourced textbook

Junie B., First Grader BOO... and I MEAN It! (Junie B. Jones #24)

by Barbara Park

Halloween with Junie B. has got to be a scream! Get ready for a "Halloweenie" adventure with the world's funniest first grader! "Despite Junie B. 's ascent to the rigors of first grade, Park's feisty, funny heroine retains her trademark use of language, mirthful malapropisms, and essential larger-than-life personality. "--"Kirkus Reviews" "First grade offers a whole year of exciting possibilities for Junie B. . . . As always, Park is in touch with what kids know and how they feel. "--"School Library Journal""From the Hardcover edition. "

A Fine Balance

by Rohinton Mistry Pico Iyer

With a compassionate realism and narrative sweep that recall the work of Charles Dickens, this magnificent novel captures all the cruelty and corruption, dignity and heroism, of India. The time is 1975. The place is an unnamed city by the sea. The government has just declared a State of Emergency, in whose upheavals four strangers--a spirited widow, a young student uprooted from his idyllic hill station, and two tailors who have fled the caste violence of their native village--will be thrust together, forced to share one cramped apartment and an uncertain future. As the characters move from distrust to friendship and from friendship to love, A Fine Balance creates an enduring panorama of the human spirit in an inhuman state.

The Misadventures of Maude March

by Audrey Couloumbis

Eleven-year-old Sallie March is a whip-smart tomboy and voracious reader of Western adventure novels. When she and her sister Maude escape their self-serving guardians for the wilds of the frontier, they begin an adventure the likes of which Sallie has only read about. This time however, the "wanted woman" isn't a dime-novel villian, it's Sallie's very own sister! What follows is not the lies the papers printed, but the honest-to-goodness truth of how two sisters went from being orphans to being outlaws--and lived to tell the tale!From the Trade Paperback edition.

An Old Captivity

by Nevil Shute

Young pilot Donald Ross has little in common with the Oxford archaeologist who has employed him on an expedition to the Arctic--and still less with his beautiful but stubborn daughter, Alix. But once the three of them reach the treacherous shores of Greenland, in search of the ruins of early Viking settlements, their destinies are inextricably bound by the events that unfold there.

Vatican Waltz

by Roland Merullo

The new novel from the award-winning author of Breakfast with Buddha and Revere Beach Boulevard tells the story of a young Catholic woman jolted from a quietly devout life in pursuit of a mysterious calling. Cynthia Piantedosi lives a quiet, unassuming life outside of Boston, guided by her Catholic faith. When she loses her beloved grandmother, she begins experiencing "spells" of such intense spiritual intimacy that she wonders about her sanity. Devoted to her elderly father and not particularly interested in dating and socializing, she develops a deep friendship with her parish priest. His congregation sees him as provocative and radical, but he encourages Cynthia to explore her faith--however it presents itself. When he is killed in a mysterious accident, a message begins to emerge from Cynthia's prayers: God is calling her to be the first female Catholic priest. Her revelation is met with ridicule by certain of the more reactionary officials she reaches out to within the Church. Unable to tune out the divine messages, she lets the power of unswerving faith drive her all the way to the Vatican in pursuit of a destiny she doesn't fully understand--and a turn of events that will inevitably bring long overdue change to the Catholic Church.From the Hardcover edition.

A Sudden Country

by Karen Fisher

A vivid and revelatory novel based on actual events of the 1847 Oregon migration, A Sudden Country follows two characters of remarkable complexity and strength in a journey of survival and redemption.James MacLaren, once a resourceful and ambitious Hudson's Bay Company trader, has renounced his aspirations for a quiet family life in the Bitterroot wilderness. Yet his life is overturned in the winter of 1846, when his Nez Perce wife deserts him and his children die of smallpox. In the grip of a profound sorrow, MacLaren, whose home once spanned a continent, sets out to find his wife. But an act of secret vengeance changes his course, introducing him to a different wife and mother: Lucy Mitchell, journeying westward with her family.Lucy, a remarried widow, careful mother, and reluctant emigrant, is drawn at once to the self-possessed MacLaren. Convinced that he is the key to her family's safe passage, she persuades her husband to employ him. As their hidden stories and obsessions unfold, and pasts and cultures collide, both Lucy and MacLaren must confront the people they have truly been, are, and may become.Alive with incident and insight, presenting with rare scope and intimacy the complex relations among nineteenth-century traders, immigrants, and Native Americans, A Sudden Country is, above all, a heroic and unforgettable story of love and loss, sacrifice and understanding.From the Hardcover edition.

The Fall of The Kings

by Ellen Kushner Delia Sherman

This stunning follow-up to Ellen Kushner's cult-classic novel, Swordspoint, is set in the same world of labyrinthine intrigue, where sharp swords and even sharper wits rule. Against a rich tapestry of artists and aristocrats, students, strumpets, and spies, a gentleman and a scholar will find themselves playing out an ancient drama destined to explode their society's smug view of itself-and reveal that sometimes the best price of uncovering history is being forced to repeat it....The Fall of the KingsGenerations ago the last king fell, taking with him the final truths about a race of wizards who ruled at his side. But the blood of the kings runs deep in the land and its people, waiting for the coming together of two unusual men, Theron Campion, a young nobleman of royal lineage, is heir to an ancient house and a modern scandal. Tormented by his twin duties to his family and his own bright spirit, he seeks solace in the University. There he meets Basil St. Cloud, a brilliant and charismatic teacher ruled by a passion for knowledge-and a passion for the ancient kings. Of course, everyone now knows that the wizards were charlatans and the kings their dupes and puppets. Only Basil ins not convinced-nor is he convinced that the city has seen its last king...From the Trade Paperback edition.

Swordspoint: A Melodrama of Manners

by Ellen Kushner

The classic forerunner to The Fall of the Kings now with three bonus stories. Hailed by critics as "a bravura performance" (Locus) and "witty, sharp-eyed, [and] full of interesting people" (Newsday), this classic melodrama of manners, filled with remarkable plot twists and unexpected humor, takes fantasy to an unprecedented level of elegant writing and scintillating wit. Award-winning author Ellen Kushner has created a world of unforgettable characters whose political ambitions, passionate love affairs, and age-old rivalries collide with deadly results. Swordspoint: On the treacherous streets of Riverside, a man lives and dies by the sword. Even the nobles on the Hill turn to duels to settle their disputes. Within this elite, dangerous world, Richard St. Vier is the undisputed master, as skilled as he is ruthless--until a death by the sword is met with outrage instead of awe, and the city discovers that the line between hero and villain can be altered in the blink of an eye.

Beginner's Luck

by Laura Pedersen

"There could be no doubt left in anyone's mind that my life had all the makings of a country-and-western song." The second of seven children (with another on the way), Hallie Palmer has one dream: to make it to Vegas. Normally blessed with an uncanny gift for winning at games of chance, she's just hit a losing streak. She's been kicked out of the casino she frequents during school hours, lost all her money for a car on a bad bet at the track, and has been grounded by her parents. Hallie decides the time as come to cut her losses.Answering an ad in the local paper, she lands a job as yard person at the elegant home of the sixty-ish Mrs. Olivia Stockton, a wonderfully eccentric rebel who scribes acclaimed poetry along with the occasional soft-core porn story. Under the same wild roof is Olivia's son, Bernard, an antiques dealer and gourmet cook who turns out mouthwatering cuisine and scathing witticisms, and Gil, Bernard's lover, whose down-to-earth sensibilities provide a perfect foil to the Stocktons' outrageous joie de vivre. Here, in this anything-goes household, Hallie has found a new family. And she's about to receive the education of her life.From a wonderful new voice in fiction comes the freshest and funniest novel to barrel down the pike since Fried Green Tomatoes at the Whistle Stop Café. In Beginner's Luck, Laura Pedersen introduces us to the endearing oddballs and eccentrics of Cosgrove County, Ohio, who burst to life and steal our hearts-and none more so than Hallie Palmer, sixteen, savvy, and wise beyond her years, a young woman who knows life is a gamble . . . and sometimes you have to bet the house.From the Trade Paperback edition.

God Help the Child

by Toni Morrison

The new novel from Nobel laureate Toni Morrison.Spare and unsparing, God Help the Child is a searing tale about the way childhood trauma shapes and misshapes the life of the adult. At the centre: a woman who calls herself Bride, whose stunning blue-black skin is only one element of her beauty, her boldness and confidence, her success in life; but which caused her light-skinned mother to deny her even the simplest forms of love until she told a lie that ruined the life of an innocent woman, a lie whose reverberations refuse to diminish.... Booker, the man Bride loves and loses, whose core of anger was born in the wake of the childhood murder of his beloved brother ... Rain, the mysterious white child, who finds in Bride the only person she can talk to about the abuse she's suffered at the hands of her prostitute mother ... and Sweetness, Bride's mother, who takes a lifetime to understand that "what you do to children matters. And they might never forget."

Strategic Internal Communication

by David Cowan

Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders is crucial to the success of a business, very few consider the implications of their internal communication or develop a clear strategy for it. So while management decisions may be perfectly rational, badly executed communication can leave staff across the organization confused, worried or disinterested. Strategic Internal Communication offers a complete approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates, using the new Dialogue Box approach, how to use communication more effectively and strategically to break down these barriers.

Developing Resilient Organizations

by Doug Strycharczyk Charles Elvin

Much of the fear and uncertainty surrounding the global recession is concerned with the adverse impact it will have on organisations and society. However, recessions are nothing new. We know from past experience that when a recession is over, there always emerge organisations and individuals who have not only survived but have thrived. They often emerge stronger, fitter and better performing. Developing Resilient Organizations argues that one of the fundamental keys to survival in these circumstances is resilience or mental toughness. It can make challenge and change an opportunity rather than a threat. The book addresses a wide variety of organizational issues including motivation, performance, staff retention, behaviour, trust, attention span and teamwork. With case studies from leading organizations across the public and private sector internationally, it will show you how to develop organizational performance, well being and a positive approach to adversity and change in your organization.

How to Create a Coaching Culture

by Ro Gorell Gillian Jones

How to Create a Coaching Culture is a practical guide to developing an effective, efficient coaching culture in your organization. It demonstrates how to empower your workforce to achieve higher performance and greater business results. Specifically tailored to practitioner needs it offers an overview of coaching practice and aligns it clearly with organizational and HR strategy and objectives. Using a combination of practical tools, assessments, scenarios and case studies from best practice it will build your fundamental knowledge and equip you to take action by planning, pitching, and building a scheme. It also offers a complete framework for evaluating benefits and measuring return on investment.

Leadership PQ

by Valerie Wark Gerry Reffo

Political Intelligence (PQ) is a new leadership requirement that will allow governments and businesses to build relationships and work together in a new and more effective way. Successful leaders have built the capability to interact strategically in a world where government and business share power to shape the future. Leadership PQ explains why political intelligence is now a critical leadership requirement; presents exclusive case studies and interview material to demonstrate the impact of PQ in action; and provides practical advice to on how to develop it by effectively navigating the Golden Triangle of business, government and society.

Key Account Management

by Peter Cheverton

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology. This fully updated sixth edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers.

Business Continuity Management System

by Jianping Shi Wei Ning Wong

Business Continuity Management System offers a complete guide to implementing a fit-for-purpose resilience capability in your organization. A Business Continuity Management System (BCMS) is a management framework that creates controls to address risks and measure your organization's ability to manage disruptions. It's about saving time and cost, improving internal processes and procedures and demonstrating organizational competency to customers. Structured in line with the International Standard and with a focus on performance improvement throughout, the book covers developing, establishing and operating a BCMS initiative. Built upon the principles of the International Standard and current best practice with a practical focus on theories and models throughout, this is the first book to offer an objective, thorough solution for the practitioner.

The Complete Guide to Professional Networking

by Simon Ellinas Simon Phillips

Networking is a skill that many people recognize as critically important, but which many find difficult, boring or fear-inducing - or even all three. Yet if you master the techniques that really work, networking can pay dividends. Effective networking means tapping into a team of like-minded business people willing to help each other achieve their goals. If you build, grow and nurture your business networks, you will become known for your expertise and will be better placed to win the new client, business or job when it really matters. You can network successfully in person or online and The Complete Guide to Professional Networking shows you how to use both together for the most powerful results.The techniques and suggested strategies in this book are backed up by video interviews with some of the world's most successful networking experts.

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