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DraftKings and the Future of Fantasy Sports

by Robert F. Higgins Julia Kelley

Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company's valuation exceeded $1 billion by 2015, but DraftKings soon faced intense scrutiny from government agencies about whether its business model violated federal laws preventing sports betting and online gambling. Then, in May 2018, the U.S. Supreme Court overturned a federal law that had prohibited states from legalizing sports betting. Now that states could legalize sports betting, what should DraftKings' next steps be?

Khan Academy 2018

by William A. Sahlman Nicole Tempest

Online global education nonprofit tries to balance far-reaching long term aspirational vision with short term need for greater focus and prioritization.

Financing Anghami's Growth

by Ramana Nanda Eren Kuzucu

In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis- -vis the proposal put forth by the MBC Group, the region's largest media network. The offer was a media-for-equity deal, which would provide Anghami with advertising towards the media giant's millions of viewers and boost its chances of competing with the likes of iTunes and Spotify in the Middle Eastern market. However, the deal would also cost the cofounders a significant share of their company, and might place them in the middle of a rivalry between MBC and Rotana, the region's largest music label. The case takes the reader through the co-founders' journey, from the founding of the company to the successes and challenges they have faced navigating product launch, scale-up, and partnerships.

Thomas J. Watson, IBM and Nazi Germany

by Geoffrey G. Jones Adrian Brown

Considers the strategy of U.S.-owned IBM, then a manufacturer of punch cards, in Nazi Germany before 1937. Opens with IBM CEO Thomas J. Watson meeting Adolf Hitler in his capacity as President of the International Chamber of Commerce. IBM had acquired a German company in 1922, and like other American companies, found itself operating after 1933 in a country whose government violently suppressed political dissent and engaged in intimidation and discrimination against Jews. Explores the tensions between IBM's German affiliate and its parent, and provides an opportunity to explore the options and responsibilities of multinationals with investments in politically reprehensible regimes.

KITEA (C): A Surprise Delay

by Gamze Yucaoglu Ramon Casadesus-Masanell

This case describes the delay of IKEA's store opening in Morocco in 2015. After Sweden ordered an internal review of its position on the independence of Western Sahara, a territory Morocco regarded as part of its own, the Moroccan government declared that IKEA did not have proper licensing to open its store in Morocco. The opening of its Zenata store was delayed by at least several months. What additional changes should Amine and Othman Benkirane implement at KITEA in the extra time?

Philips Lighting: Light-as-a-Service

by Mark R. Kramer Bhanuteja Nadella Thijs Geradts

Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

by Tarun Khanna Adam Frost Ryan Allen Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China's remote rural areas. In the first two iterations of the initiative, dubbed "1.0" and "2.0", Alibaba had partnered with local businesses and young returnees to operate village stations. Village stations served as logistical and educational hubs to help villagers make online purchases. Despite significant growth in sales through village stations, the business model was operating at a loss, and competitors JD and Pinduoduo were growing quickly, threatening to challenge Alibaba by claiming the rural e-commerce markets. Bill Wang, the head of the initiative, was tasked with designing and implementing the next model for Alibaba's future expansion into rural areas. The decision centers around whether Alibaba should copy the successes of competitors JD and Pinduoduo, escalate commitment to its original value proposition (hands-on service to villagers), or embrace an entirely new model. The case highlights the competing pressures of financial performance, CSR and corporate mission, government relations, and long-term competitive positioning that are common to major strategic decisions.

KITEA (F): Expanding in Africa

by Gamze Yucaoglu Ramon Casadesus-Masanell

The case opens in 2018 after KITEA has recorded two years of double-digit sales growth following IKEA's entry into the Moroccan market. It then traces the factors that contributed to KITEA' success and that led Tana Africa Capital Limited to acquire a minority stake in the company. In February 2018, following the acquisition, the partners announced plans to create a presence in North and West African countries through KITEA's stores. The case asks whether, after a number of frightening years, KITEA was ready to expand internationally to Sub-Saharan Africa, and if so, what the optimal structure and pace for this expansion should be.

KITEA (E): IKEA's Opening Day

by Gamze Yucaoglu Ramon Casadesus-Masanell

The case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA's dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA's Morocco store, as well as a detailed pricing comparison between IKEA products in Morocco and elsewhere and similar products sold by KITEA. The case then asks whether KITEA had any chance to compete with IKEA under the current circumstances, taking into account its extensive preparation for the competition.

Intuit: QuickBooks (B)

by David B. Yoffie Nicole Tempest Keller

This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to provided information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a branded third party solution or a "white label" solution, which would hide the third party brand.

The German Export Engine

by Jonathan Schlefer Gunnar Trumbull

This case traces the economic history of modern Germany, from its beginnings in the 19th century to its strong performance during the financial crisis and its emergence as a de facto economic and political leader of Europe.

Wayfair: Fast Furniture?

by Janice H. Hammond Anna Shih

Case

X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (B)

by Feng Zhu Angela Acocella

Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com's third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it had once been the only seller were now being sold by Amazon straight from X Fire's suppliers, effectively cutting X Fire out. Amazon was also ignoring the minimum advertised price (MAP) set by manufacturers. How should X Fire defend itself? Now Amazon representatives were approaching X Fire to encourage them to sell on Amazon's smaller but growing Canadian Marketplace. How should X Fire respond to this opportunity?

X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A)

by Feng Zhu Angela Acocella

Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com's third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it had once been the only seller were now being sold by Amazon straight from X Fire's suppliers, effectively cutting X Fire out. Amazon was also ignoring the minimum advertised price (MAP) set by manufacturers. How should X Fire defend itself? Now Amazon representatives were approaching X Fire to encourage them to sell on Amazon's smaller but growing Canadian Marketplace. How should X Fire respond to this opportunity?

Massively Multi-Agent Systems II: International Workshop, MMAS 2018, Stockholm, Sweden, July 14, 2018, Revised Selected Papers (Lecture Notes in Computer Science #11422)

by Donghui Lin Toru Ishida Itsuki Noda Franco Zambonelli

This book contains revised selected and invited papers presented at the International Workshop on Massively Multi-Agent Systems, MMAS 2018, held in Stockholm, Sweden, in July 2018.The 7 revised full papers presented were carefully reviewed and selected for inclusion in this volume. Also included are 3 post-workshop papers. The papers discuss enabling technologies, new architectures, promising applications, and challenges of massively multi-agent systems in the era of IoT. They are organized in the following topical sections: multi-agent systems and Internet of Things; architectures for massively multi-agent systems; and applications of massively multi-agent systems.

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