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Zenith: Marketing Research for High Definition Television (HDTV)

by Fareena Sultan

Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various marketing research options available to Zenith in August 1990. In particular managers have to decide whether to conduct a study to examine consumer preferences for the wider screen format of HDTV. They also need to forecast HDTV demand from 1992-2000 under pessimistic, most likely and optimistic scenarios that have to be defined. Can be used to expose students in an introductory marketing management course to various marketing research methods available to assess consumer preferences for new products and innovations. In particular it exposes students to conjoint analysis' methodology. Also allows students an opportunity to assess the situation facing Zenith and explore forecasting marketing potential via scenario analysis.

Zen and the Art of Monetary Maintenance: The Fed's New Communication Style

by Ethan S. Harris

Ben Bernanke, the latest Fed chair, belongs to a generation of economists who believe in a fully transparent central bank, which means clearly conveying to the public its forecasts for the economy, its policy goals, and the rationale behind its policy choices. However, Bernanke is also likely to keep a much lower profile than his predecessor, Alan Greenspan, who became an economic guru. This chapter examines how Bernanke is changing the way the Fed presents itself to the public.

Zeal: Launching Personalized and Social Learning

by John J-H Kim Christine An

"Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile learning platform that helps students from Kindergarten to 8th grade build math and literacy skills based on Common Core State Standards through personalized learning plans. Having been a teacher and founder of a successful network of charter schools, Danner believes learning does not have to be limited to the classroom and wants to create a product that can connect students, parents, and teachers to facilitate individual student learning. Furthermore, he believes that offering a social, personalized learning tool can offer a fun way for students to learn and can also save time for teachers who want to provide differentiated instruction. Based out of the offices of the NewSchools Venture Fund in Palo Alto, Danner and Noronha work to rapidly develop the product with their founding team and their teacher partners at Rocketship Education, a K-5 charter school organization providing blended instruction combining technology and traditional methods. After several iterations, the Zeal team launches the latest version of Zeal in Fall 2014. While reflecting on their process to find product-market fit, Danner and his team wonder where to pivot next and seek an appropriate business model that considers their customer and user base. The case describes the student, parent, and teacher features offered by the evolving Zeal product, and how the team begins with a focus on personalized, peer-to-peer learning and, based on feedback, refines the product to add in-class features and create a teacher product. Students will have the opportunity to explore how an early SaaS start-up in the educational technology space can approach early product development, pilot in classrooms, and connect with different stakeholders."

Zara: Managing Stores for Fast Fashion

by Elena Corsi Vincent Dessain Zeynep Ton

Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store managers were compensated, and creating formal operating procedures for store operations. But he knew he had to be careful. Could an emphasis on improving labor productivity hurt other aspects of store operations?

Zara: IT for Fast Fashion

by Andrew Mcafee Vincent Dessain Anders Sjoman

In 2003, Zara's CIO must decide whether to upgrade the retailer's IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry. The case describes this value chain, concentrating on its operations and IT infrastructure.

ZARA: Fast Fashion

by Pankaj Ghemawat Jose Luis Nueno

Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth.

ZARA

by David J. Arnold

Fashion retailer ZARA has achieved spectacular growth via a distinctive design-on-demand operating model. This case describes this model and outlines a number of challenges facing the company, with a particular emphasis on its international expansion. Includes color exhibits.

Zappos.com 2009: Clothing, Customer Service, and Company Culture

by Robin J. Ely Laura Winig Frances X. Frei

On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies. Amazon had been courting Zappos since 2005, hoping a merger would enable Amazon to expand and strengthen its market share in soft-line retail categories. While Amazon's interest intrigued Zappos' senior executives, they had not felt the time was right--until now. Amazon's offer-10 million shares of stock (valued at $807 million), $40 million in cash, restricted stock units for Zappos' employees, and a promise that Zappos could operate as an independent subsidiary-was on the table. Zappos' financial advisor, Morgan Stanley, estimated the future equity value of an IPO to be between $650 million and $905 million; this estimate skewed the Amazon offer-at least in financial terms--toward the high end of Zappos' estimated market value. Hsieh and Lin, Zappos' CEO and COO, respectively, knew that much of Zappos' growth, and hence its value, had been due to the company's strong culture and obsessive emphasis on customer service. In 2009, they were focusing on the three C's-clothing, customer service, and company culture--the keys to the company's continued growth. Hsieh and Lin had only a few days to consider whether to recommend the merger to Zappos' board at their July 21 meeting.

Zaplet, Inc. (A)

by Dorothy Leonard

Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the founders and the Kleiner, Perkins venture capitalist in building the company, the creation of the options for various business applications, and the process of selecting a business focus. Issues include the role of experimentation in selecting a market for new technology, the influence of venture capital, the importance of recruiting key employees, transitions for founders, and matching organizational form to strategy. The key decision is how to further focus the company.

Lead Generation For Dummies

by Dayna Rothman

Learn how to get your message heard above the online noiseThe buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buyTechniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfallsProvides steps you can follow to create your own personalized lead generation planLead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

The Wicked Truth

by Lyn Stone

No Stranger To ScandalLady Elizabeth Marleigh found protection from the hangman's noose in an outrageous disguise and the compelling embrace of Neil Bronwyn, Earl of Havington. Now she was safe from everything but her wayward heart.No Prisoner To PassionThe Earl of Havington vowed to rein in whatever feelings the notorious Elizabeth Marleigh aroused within him. Yet fate decreed otherwise, making the woman who could destroy his well-ordered life the only one who made life worth living!

The Options Edge

by Mark W. Guthner Michael C. Khouw

Capture the fortune you're losing with every trade by learning to exploit options The Options Edge + Free Trial shows you how to capture the fortune you lose out on every day. Buying and selling traditional investments often entails instruments with optionality. Sometimes this optionality is explicit, while other times it is hidden. If you're not leveraging these embedded options to their fullest advantage, you're losing money. Most retail investors don't truly understand the nuances involved in successful options trading and instead rely on more comfortable instruments with fewer complex mechanics. If you're interested in optimizing your portfolio, it's time to step out of your comfort zone and learn what you've been missing. This book gives you the background you need to take full advantage of options in this booming market. The companion website features easy to use analytical tools that help investors find the best opportunities so you can start applying these methods right away. Whether or not you ultimately decide to start actively trading options, the concepts discussed will make you a better all-around trader with greater security in your financial affairs. Most investors buy and sell options every day without ever knowing it. This book relates stories of those who have leveraged options to make fortunes and those who have lost by not understanding the optionality of their financial endeavors. You must know the fundamentals of options, and then learn to recognize hidden options, in order to improve success in all of your investment activities. After taking these steps, you can go on to: Create hidden options at little or no cost Structure your finances to reduce risk and increase wealth Utilize a practical pricing model for smarter investing The listed options are currently the only growing exchange traded financial product in the developed markets, with a current average volume of 20 million contracts--equivalent to 2 billion shares--per day. Now is the perfect opportunity to fortify your finances, and The Options Edge + Free Trial gives you the understanding and practical tools you need to optimize your portfolio today.

Construction Manager's BIM Handbook

by John Eynon

Building Information Modelling (BIM) harnesses digital technologies to unlock more efficient methods of designing, creating and maintaining built environment assets, so the Construction Manager's BIM Handbook ensures the reader understands what BIM is, what the UK strategy is and what it means for key roles in the construction team. ensure that all readers understand what BIM and are fully aware of the implications of BIM for them and their organisations provides concise summaries of key aspects of BIM ensure that all readers can begin to adopt this approach in future projects includes industry case studies illustrating the use of BIM on large and small projects

Next Generation Demand Management: People, Process, Analytics, and Technology

by Charles W. Chase

A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability. This proven approach is structured around the four key catalysts of an efficient planning strategy: people, processes, analytics, and technology. The discussion covers the changes in behavior, skills, and integrated processes that are required for proper implementation, as well as the descriptive and predictive analytics tools and skills that make the process sustainable. Corporate culture changes require a shift in leadership focus, and this guide describes the necessary "champion" with the authority to drive adoption and stress accountability while focusing on customer excellence. Real world examples with actual data illustrate important concepts alongside case studies highlighting best-in-class as well as startup approaches. Reliable forecasts are the primary product of demand planning, a multi-step operational supply chain management process that is increasingly seen as a survival tactic in the changing marketplace. This book provides a practical framework for efficient implementation, and complete guidance toward the supplementary changes required to reap the full benefit. Learn the key principles of demand driven planning Implement new behaviors, skills, and processes Adopt scalable technology and analytics capabilities Align inventory with demand, and increase channel profitability Whether your company is a large multinational or an early startup, your revenue predictions are only as strong as your supply chain management system. Implementing a proven, more structured process can be the catalyst your company needs to overcome that one lingering obstacle between forecast and goal. Next Generation Demand Management gives you the framework for building the foundation of your growth.

Analytics for Insurance: The Real Business of Big Data

by Tony Boobier

The business guide to Big Data in insurance, with practical application insight Big Data and Analytics for Insurers is the industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. Written from a non-IT perspective, this book focusses less on the architecture and technical details, instead providing practical guidance on translating analytics into target delivery. The discussion examines implementation, interpretation, and application to show you what Big Data can do for your business, with insights and examples targeted specifically to the insurance industry. From fraud analytics in claims management, to customer analytics, to risk analytics in Solvency 2, comprehensive coverage presented in accessible language makes this guide an invaluable resource for any insurance professional. The insurance industry is heavily dependent on data, and the advent of Big Data and analytics represents a major advance with tremendous potential - yet clear, practical advice on the business side of analytics is lacking. This book fills the void with concrete information on using Big Data in the context of day-to-day insurance operations and strategy. Understand what Big Data is and what it can do Delve into Big Data's specific impact on the insurance industry Learn how advanced analytics can revolutionise the industry Bring Big Data out of IT and into strategy, management, marketing, and more Big Data and analytics is changing business - but how? The majority of Big Data guides discuss data collection, database administration, advanced analytics, and the power of Big Data - but what do you actually do with it? Big Data and Analytics for Insurers answers your questions in real, everyday business terms, tailored specifically to the insurance industry's unique needs, challenges, and targets.

Membrane Reactor Engineering: Applications for a greener process industry

by Gaetano Iaquaniello Marcello De Falco Angelo Basile Gabriele Centi

Uniquely focussed on the engineering aspects of membrane reactors Provides tools for analysis with specific regard to sustainability Applications include water treatment, wastewater recycling, desalination, biorefineries, agro-food production Membrane reactors can bring energy saving, reduced environmental impact and lower operating costs

Qualitative Research in Nursing and Healthcare

by Immy Holloway Kathleen Galvin

Qualitative Research in Nursing and Healthcare is an invaluable resource for those who carry out qualitative research in the healthcare arena. It is intended to assist: Professionals and academics in the healthcare field who undertake or teach research in clinical or educational settings; Postgraduates who are undertaking qualitative research and want to revise qualitative research approaches and procedures before going on to more specialist texts; and Undergraduates in their last year who wish to learn about qualitative perspectives or carry out a project using these approaches. Fully updated from the earlier editions by Holloway and Wheeler, it reflects recent developments in nursing research. This new edition provides clear explanations of abstract ideas in qualitative research as well as practical procedures. Structured into four sections, the book looks at the initial stages, methods of data collection, qualitative approaches and analysis of collected data. It also contains a chapter on writing up and publishing qualitative research. With applied and practical examples throughout, Qualitative Research in Nursing and Healthcare is essential reading for those who are looking for a comprehensive introduction to qualitative research.

Nonlinear Regression Modeling for Engineering Applications: Modeling, Model Validation, and Enabling Design of Experiments

by R. Russell Rhinehart

Since mathematical models express our understanding of how nature behaves, we use them to validate our understanding of the fundamentals about systems (which could be processes, equipment, procedures, devices, or products). Also, when validated, the model is useful for engineering applications related to diagnosis, design, and optimization. First, we postulate a mechanism, then derive a model grounded in that mechanistic understanding. If the model does not fit the data, our understanding of the mechanism was wrong or incomplete. Patterns in the residuals can guide model improvement. Alternately, when the model fits the data, our understanding is sufficient and confidently functional for engineering applications. This book details methods of nonlinear regression, computational algorithms,model validation, interpretation of residuals, and useful experimental design. The focus is on practical applications, with relevant methods supported by fundamental analysis. This book will assist either the academic or industrial practitioner to properly classify the system, choose between the various available modeling options and regression objectives, design experiments to obtain data capturing critical system behaviors, fit the model parameters based on that data, and statistically characterize the resulting model. The author has used the material in the undergraduate unit operations lab course and in advanced control applications.

Flourishing Thought: Democracy in an Age of Data Hoards

by Ruth A. Miller

Challenging the posthumanist canon that celebrates the preeminence of matter, Ruth Miller, in Flourishing Thought contends that what nonhuman systems contribute to democracy is thought. Drawing on recent feminist theories of nonhuman life and politics, Miller shows that reproduction and flourishing are not antithetical to contemplation and sensitivity. After demonstrating that processes of life and processes of thought are indistinguishable, Miller finds that four menacing accumulations of matter and information--global surveillance, stored embryos, human clones, and reproductive trash--are politically productive rather than threats to democratic politics. As a consequence, she questions the usefulness of individual rights such as privacy and dignity, contests the value of the rational metaphysics underlying human-centered political participation, and reevaluates the gender relations that derive from this type of participation. Ultimately, in place of these human-centered structures, Miller posits a more meditative mode of democratic engagement. Miller's argument has shattering implications for the debates over the proper use and disposal of embryonic tissue, alarms about data gathering by the state and corporations, and other major ethical, social, and security issues.

The Outlook for Arab Gulf Cooperation

by Dalia Dassa Kaye Jeffrey Martini Cordaye Ogletree Daniel Egel Becca Wasser

This report examines what binds and divides the six Gulf Cooperation Council (GCC) states--Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates--and presents the outlook for the GCC's evolution over the next ten years. The study aims to help policymakers better understand intra-GCC dynamics and prepare for future trends in a region with high stakes for U.S. strategic interests.

Breaking the WTO: How Emerging Powers Disrupted the Neoliberal Project

by Kristen Hopewell

The world economic order has been upended by the rise of the BRIC nations and the attendant decline of the United States' international influence. In Breaking the WTO, Kristen Hopewell provides a groundbreaking analysis of how these power shifts have played out in one of the most important theaters of global governance: the World Trade Organization. Hopewell argues that the collapse of the Doha Round negotiations in 2008 signals a crisis in the American-led project of neoliberal globalization. Historically, the U.S. has pressured other countries to open their markets while maintaining its own protectionist policies. Over the course of the Doha negotiations, however, China, India, and Brazil challenged America's hypocrisy. They did so not because they rejected the multilateral trading system, but because they embraced neoliberal rhetoric and sought to lay claim to its benefits. By demanding that all members of the WTO live up to the principles of "free trade," these developing states caused the negotiations to collapse under their own contradictions. Breaking the WTO probes the tensions between the WTO's liberal principles and the underlying reality of power politics, exploring what the Doha conflict tells us about the current and coming balance of power in the global economy.

Making Literature Now

by Amy Hungerford

How does new writing emerge and find readers today? Why does one writer's work become famous while another's remains invisible? Making Literature Now tells the stories of the creators, editors, readers, and critics who make their living by making literature itself come alive. The book shows how various conditions--including gender, education, business dynamics, social networks, money, and the forces of literary tradition--affect the things we can choose, or refuse, to read. Amy Hungerford focuses her discussion on literary bestsellers as well as little-known traditional and digital literature from smaller presses, such as McSweeney's. She deftly matches the particular human stories of the makers with the impersonal structures through which literary reputation is made. Ranging from fine-grained ethnography to polemical argument, this book transforms our sense of how and why new literature appears--and disappears--in contemporary American culture.

Transforming Relationships for High Performance: The Power of Relational Coordination

by Jody Hoffer Gittell

Whether from customers, supply-chain partners, policymakers, or regulators, organizations in virtually every industry are facing calls to do more with less. They are feeling compelled to provide higher-quality outcomes, more rapidly, at a lower cost. This book offers a road-tested approach for delivering these outcomes through positive organizational change. Its message comes just in time, for too many companies have gone the way of low-road strategies, such as cutting pay and perks, and working harder not smarter. Drawing on her path-breaking research, Jody Hoffer Gittell reveals that high performance is fundamentally relational--rooted in both human and social capital. Based on this insight, she provides a unique model that will help companies to build meaningful relationships among colleagues, develop smarter work processes, and design organizational structures fit for today's pressure test. By following four organizations on their change journeys, she illustrates how "relational coordination" unfolds in real-world settings. Tools for change guide readers as they learn how to implement this new model in their own workplaces.

Momentum: How to Build it, Keep it or Get it Back

by Michael Mcqueen

Achieve the ultimate state of continual success Momentum is your personal guidebook to the art and science of success. Momentary victories and small wins don't last, and the frustration of reclaiming that energy is real. This book shows you how to cultivate a different type of achievement - measureable, sustainable and constant. It's the difference between winning a battle and winning the war, and requires more than a single brilliant move. It's about activity, focus and consistency, and working smarter instead of harder. This insightful guide helps you dig to the core of who and where you are, and start implementing the core practices and characteristics that keep the successes coming. You'll discover the traps that have been pushing you off course, and learn when to push through and when to change course entirely. Case studies illustrate the pitfalls of momentum-traps through the lens of individuals and organisations who ignored early warning signs at their own peril - and ultimately, detriment. Momentum is not a fleeting or transient feeling. It's a skill that can be fostered, encouraged and nurtured, and it's the biggest success tool in the box. This book walks you through the principles, practices and ideas that help you build and maintain a positive trajectory. Achieve breakthrough results and sustainable success Overcome baggage, monotony and the appeal of immediacy Build, maintain or reclaim your dynamism and vitality Avoid the common traps that hinder forward progress Whether you've had a taste of success and long for its return, or feel that something's holding you back from achieving your potential - momentum is your missing piece. Find it and grab it with both hands using the invaluable guidance in Momentum, the handbook for long-term success.

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