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Merloni Elettrodomestici SpA: The Transit Point Experiment

by Maura Kelly Janice H. Hammond

Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory, the company conducts a "transit point" experiment. Each day, a truckload of products from the company's central warehouse is sent to Milano, where it is immediately transferred to small trucks for local delivery. At the conclusion of the experiment, the company is considering the replacement of its 17 regional warehouses with transit points. Students are asked to evaluate this proposal and recommend a configuration for Merloni's distribution network. Issues to be considered in the analysis of the case include the impact of different network configurations on customer service and on inventory, labor, operating, and transport costs.


by Elie Ofek Matthew Preble

In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to detect problems such as leaks, bursts, and faulty equipment within a water utility's infrastructure. Such problems caused significant water and energy loss at many utilities, led to service interruptions for consumers, and were only getting worse as the existing infrastructure aged. Since its founding in 2009, TaKaDu had attracted nine customers from around the world. However, as Peleg and his executive team debated how to allocate funding for the upcoming year, he needed to decide whether to focus on R&D to improve and add to TaKaDu's existing software and become the clear technology leader, or move ahead with its current offering and focus on getting new customers to penetrate the market as quickly as possible before competition intensified. Some in the company called for devoting the bulk of TaKaDu's resources to making the system more easily deployable, as deploying the TaKaDu service with a new customer could take up to two months. Peleg also wondered if the company should continue to pursue sales leads from anywhere in the world, or focus on one geographic market (and if so, what region should he choose)? An Australian water utility had made a public announcement it was accepting bids to implement a smart water network monitoring system and Peleg wanted to discuss if and how aggressively TaKaDu should bid on the contract with his management team. TaKaDu already had one Australian customer, was this the region to focus on?

Turning Tension into a Productive Force

by Chris Trimble Vijay Govindarajan

New York Times Digital is profitable and continues to grow because its organizational design allows forgetting and borrowing simultaneously. This chapter suggests specific roles and responsibilities for a senior executive responsible for ensuring the effectiveness of six types of operational links between NewCo and CoreCo.

Merger of Equals: The Integration of Mellon Financial and The Bank of New York (A)

by David Lane Clayton Rose Ryan D. Taliaferro

Less than a month after the close of the merger between The Bank of New York and Mellon Financial, managers at the two firms realized that plans for combining their asset servicing businesses - and realizing the $180 million of annual cost savings that they had promised Wall Street - were fraught with risk. Senior executives must evaluate the seriousness of the risks and identify alternative ways of integrating the two firms, while safeguarding the technologies that process and clear a substantial fraction of the world's financial transactions. [Continues with "B" and "C" cases.]

Pepsi-Lipton Brisk

by Thales S. Teixeira Alison Caverly

This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads and social) media.

Pepsi-Cola United Kingdom (C)

by Edward J. Hoff Benson P. Shapiro

Supplements the (A) case.

Turning Talent into Stars: The Enduring Edge

by Jay W. Lorsch Thomas J. Tierney

The key to your firm's continuing success is building star talent--the only sustainable source of competitive advantage. In this chapter, the authors explain that "star making"--an organization's competency at attracting, retaining, developing, and motivating star talent--is an important core competency for building a firm's long-term success.

Taj Hotels, Resorts and Palaces

by Rohit Deshpande Mona Sinha

The Taj Hotels, Palaces, and Resorts introduced a new brand architecture to counter lack of differentiation and confused positioning of its mixed bag of brands. After launching an economy and an upscale brand, it dithered over the launch of its upper upscale and luxury brands. The case illustrates the marketing and organizational challenges of a hybrid brand extension strategy that lies in between a 'house of brands' and a 'branded house'.

Pepsi-Cola United Kingdom (B)

by Edward J. Hoff Benson P. Shapiro

Supplements the (A) case.

Stage III Systems for Learning and Improvement: Upgrading and Supplementing Standard Cost Systems

by Robert S. Kaplan Robin Cooper

Employees need an appropriate mixture of financial and nonfinancial measurements--especially cost, quality, yields, and cycle time--or processes under their control. This chapter describes how standard costing systems can be made more timely and responsive in providing feedback on financial expenses, and explains how supplementing financial systems with nonfinancial measures can empower employees.

Merger Integration at Bank of America: The TrustWeb Project

by Gary P. Pisano Bradley R. Staats

This case explores project management in a large organization through the eyes of a young project manager, Mike Morris. Morris is tasked with leading a project within the overall merger integration effort at Bank of America. Morris encounters difficulties with managing stakeholders, setting requirements, and reporting progress.

Pepsi-Cola United Kingdom (A)

by Edward J. Hoff Benson P. Shapiro

On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior.

Taj Hotel Group

by Thomas J. Delong Vineeta Vijayaraghavan

R.K. Krishna Kumar, managing director and head of Taj Hotel Group, has to decide whether to reexamine a promotion decision. In an attempt to deliver a level of service quality that met global standards at the Indian hotel chain, Kumar had introduced new personnel management systems at the company. As a result, a committee was now responsible for deciding which managers should be promoted to senior positions at the company. Taj's COO, one of the more respected executives at the company, requested that a committee decision be overturned. Kumar must respect the committee's choice or indulge his popular manager's request to reexamine it.

Turning Knowledge into Action: Reducing the Knowing-Doing Gap

by Robert I. Sutton Jeffrey Pfeffer

This chapter summarizes the many sources of the knowing-doing gap and some ways of addressing it.

Pepsi Blue

by John A. Quelch

Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red.

Mercy Corps: Positioning the Organization to Reach New Heights

by Caroline King Allen Grossman

Mercury Corps, the world's 5th largest international relief and development agency, is at a turning point. The nonprofit's opportunities to grow and serve a larger number of beneficiaries are unprecedented. By looking at the unique relationship between headquarters and over 40 country offices, explores the question--is Mercury Corps well positioned to effectively and efficiently manage these new growth opportunities.

Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

by William C. Kirby Michael Shih-ta Chen Keith Wong

After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower pace. In 2004, TSMC entered the China market, the world's second largest for semiconductors, by building a fabrication plant in Shanghai. Was China the market opportunity which TSMC could bet on for expansion, or should its strategy be to focus on new product development and innovation?

Mercy Corps: Global Social Entrepreneurship (A)

by Christopher A. Bartlett Daniel F. Curran

Neal Keny-Guyer, CEO of Mercy Corps International, built his organization by following the advice of Theodore Roosevelt: "Be smart enough to hire good people and have sense enough to get out of their way." For eight years, Keny-Guyer helped Mercy Corps grow in size and scope and by 2001, delivered $117 million in social programs to people in over 30 countries. Convinced that much of that success had come from empowering front-line managers to lead the agency by pursuing opportunities in the field, he wanted to continue the approach. But, recent experiences in Afghanistan had exposed some weaknesses in Mercy Corps' ability to maintain an entrepreneurial approach in an emergency situation. What had worked so well in an organization of 200 was encountering difficulties now that worldwide staff exceeded 2,000. At a global leadership conference in late October 2002, Keny-Guyer met with his senior leadership team. In addition to wrestling with the political complexities of working in Iraq, he wanted to get their input on how Mercy Corps should respond if they decided it was the right course of action.

Taiwan: "Only the Paranoid Survive"

by Bruce R. Scott Jamie L. Matthews

Taiwan has enjoyed remarkable growth since 1950. This case presents differing views of the role and contribution of the state in this process. Then it explores recent industrial policy in semiconductors.

Turner Construction Co.: Project Management Control Systems

by Robert L. Simons Hilary A. Weston

After providing a brief overview of Turner Construction Co.'s structure and project work, the case gives a detailed description of its project management control system, the IOR system. In addition to explaining the mechanics of the IOR system, the case identifies the uses and benefits of the system from the perspectives of different level managers. Finally, the role of the IOR system as a decision support tool is illustrated through a specific dilemma on a project in progress.

A Tailored Presentation: Real World Strategies for Anticipating Resistance to Recommendations, Making High Impact Presentations, and Aligning Organizational Structure with Strategic Objectives

by Jay Barney Patricia Gorman Clifford

This chapter was originally published as Chapter 14 of "What I Didn't Learn in Business School: How Strategy Works in the Real World."

Mercury Rising: Knight Ridder's Digital Venture

by Clark Gilbert

Captures the efforts of newspaper publisher Knight Ridder to create a digital venture. Knight Ridder proves to be a pioneer in digital publishing, launching the first online newspaper site; builds a network of newspaper sites called Real Cities; and invests in Careerbuilder, the second largest career site after However, the company has cumulatively lost over $100 million in its core Internet operations, is missing important categories of advertising revenue, and is operating in an ad recession at the time of the case. Tracks the evolution of the venture that spans nearly a decade and can be summarized in three distinct periods: 1) initial launch and experimentation, 2) rapid expansion within the newspaper organization vs. operation as a separate venture, and 3) managing the venture after the Internet bubble has burst.

The Peppers and Rogers Group

by John Deighton

Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a 160-person publishing, consulting, and Internet technology promotion company. Now they want to grow faster and take advantage of the IPO capital market that has enabled the birth of competitors like Scient, Viant, and Zefer in the market for e-commerce and consulting.

Stage III Systems for Learning and Improvement: Kaizen Costing and Pseudo-Profit Centers

by Robert S. Kaplan Robin Cooper

How have Japanese and U.S. companies used financial measurement systems, like kaizen costing and pseudo-profit centers, which are meant to provide direct financial feedback to employees, as part of their continuous improvement efforts? This chapter illustrates several innovative approaches to developing the general design principles for operational control systems that promote learning and improvement opportunities by front-line employees, so they can build more efficient processes.

Mercury Athletic: Valuing the Opportunity

by Timothy A. Luehrman Joel L. Heilprin

In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. John Liedtke, the head of business development for Active Gear, a mid-sized athletic and casual footwear company, saw the potential acquisition of Mercury as a unique opportunity to roughly double the size of his business. The case uses the potential acquisition of Mercury Athletic as a vehicle to teach students basic DCF (discounted cash flow) valuation using the weighted average cost of capital (WACC).

Showing 8,201 through 8,225 of 15,755 results


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