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The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did

by Julian Watkins

Styles in advertising will change, but there is no copywriter, artist, or campaign planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additiional 13 added especially for this edition. These 113 ads are proven salesmen-almost every one had phenomenal results. They have not been included because of personal whim, or for their beauty. The ultimate criterion here is the only one that really counts: whether an ad did what it was supposed to do. These ads helped change the habits of a nation, built reputations, gave new expressions to the language and-first and foremost-sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, from Riviera Pears to Steinway Pianos. You learn the salient facts behind these ads as well, often expressed in the words of the originator himself. Men who understood intuitively the workings of mass persuasion techniques long before they became widespread describe their own thoughts, reasonings, and hunches. Earnest Elmo Calkins tells about his experiences in creating Phoebe Snow for the Lackawanna Railroad. Bruce Barton tells about his work on the "Five Foot Shelf" ad, which increased eight-fold the number of coupons received. David Ogilvy describes his campaigns for Hathaway Shirts and Rolls Royce. Raymond Rubicam tells of Squibb's "Priceless Ingredient." More than 100 ads tell better than any textbook or professional analysis exactly what is the secret ingredient that makes an ad "click" when a thousand others fail.

100 Historic Ships in Full Color

by John Batchelor

This collection of magnificent original full-color paintings accurately depicts 100 amazing ships -- from the royal barge of the Egyptian pharaoh Cheops (2657 B.C.) and the Viking ships that visited North America around A.D. 1001 to Columbus' flagship, the Santa Maria (1492), and the nuclear submarine U.S.S. Seawolf. 100 illustrations in full color.

100 Numerical Games

by Martin Gardner Pierre Berloquin Denis Dugas

Follow the hour hand and minute hand of a clock for 24 hours. How many times do they form a right angle?Timothy's house has several rooms, each of which has an even number of doors, including doors that lead outside. Is the number of outside doors even or odd?Stimulating and delightful, this collection of puzzles features original and classic brainteasers. The author, a puzzle columnist for Le Monde, specially selected these mind-benders for the widest possible audience, ensuring that they're neither too hard for those without a math background nor too easy for the mathematically adept. All puzzles are clearly stated and accurately answered at the back of the book - and they're great fun to consider, whether you crack them or not. Includes a Foreword by Martin Gardner.

100 Things to See in the Night Sky: From Planets and Satellites to Meteors and Constellations, Your Guide to Stargazing

by Dean Regas

A handy field guide for the best stargazing experience whether in your own back yard, camping, or travelling—including information showing you which planets, constellations, stars, and manmade objects you can see with a telescope, or just your naked eye!The night sky is full of amazing things to see—from shooting stars and constellations to planets and satellites—but it can be hard to tell what you’re seeing, or where to look for the best view. 100 Things to See in the Night Sky gives you a clear picture of what you can see on any given night, either using a small telescope, or just your naked eye. Each object is presented as a separate entry, with background information on the makeup, appearance, and history of the object, along with easy-to-follow instructions on how to find it. For astronomy and space fans of all ages, this guide helps you explore the galaxy and see the stars—while keeping your feet on the ground.

1001 Most Useful Spanish Words NEW EDITION

by Dr Pablo Garcia Loaeza

This slim travel companion and at-home reference features 1,001 common words, each accompanied by a brief definition, a sentence demonstrating proper usage, and a translation. Up-to-date entries cover modern technology and consumer electronics, and a categorized section offers a convenient quick reference for words related to the family, the days of the week, and the seasons. Helpful tips on usage explain some of the finer points of vocabulary and grammar.

100de Maniere vir jou om geld te verdien

by Bernard Levine Elmarié

Hierdie unieke boek wys jou honderde verskillende maniere waarop jy geld kan verdien. As jy 'n ekstra tweede inkomste wil ontvang….As jy meer geld elke maand in jou bankrekening wil sien….Dan is hierdie boek 'n lewensredder. Daar is soveel maniere waarmee jy in jou vrye tyd geld kan verdien en dinge te doen waarin jy goed is en wat jy liefhet. Daar is iets hier vir almal! Baie van hierdie wettige inkomstegeleenthede sal kontant in jou beursie sit, sonder dat jy jou huis hoef te verlaat. Om 'n gereelde kontantvloei in jou lewe te kry, het jy die kennis en wysheid nodig om te weet wat jy moet doen om dit vir jou te laat gebeur. Jy moet weet wat is die name van die maatskappye wat jou sal betaal. Jy het verskeie strome van inkomste en bronne van lopende kontant nodig, wat in jou bankrekening inbetaal word. En daar is meer as net een manier om geld te verdien. Die geheim van sukses is wat jy self daarvan maak. Jy is net 'n paar minute weg om te begin om gereeld dollars in jou bankrekening te ontvang. So waarvoor wag jy....Hierdie unieke boek sal jou honderde verskillende maniere en idees gee hoe jy 'n deurlopende vloei van ekstra inkomste in jou lewe sal kry!…. kies die geleenthede waarvan jy die meeste hou en laat jou inkomste begin!

101 Easy-to-Do Magic Tricks

by Bill Tarr

This abundantly illustrated, easy-to-follow guide offers beginning magicians expert advice for successfully performing over 100 tricks, each graded according to difficulty. Requiring neither sleight of hand nor complex props, these fascinating tricks can all be performed with everyday objects.Step-by-step instructions, complemented by nearly 400 explanatory illustrations, show you how to master such all-time classics as The Inexhaustible Hat, The Cut and Restored Turban, Dyeing the Silks, The Chinese Rings, and The Vanishing Bowl of Water. You'll also learn to perform the mystifying manipulations of The Rising Cards, The Telltale Card, and The Impossible Location and to execute such quick tricks as The Invisible Lasso, Steel through Steel, and The Indestructible Handkerchief. With this book as your guide, you'll even master such baffling exploits of mental magic as Fingers That See, The Great Telephone Trick, Magic Squares, Super Memory, and dozens more. In addition to complete instructions, the text includes a glossary of professional terms, notes on constructing necessary props, and a brief but fascinating section on great magicians, past and present.Like many magicians, author Bill Tarr has been performing since an early age. In this book, his enthusiasm, knowledge, and admiration for his subject are readily apparent. By following the expert advice and instructions he has put forth in this easy-to-follow guide, you'll soon be adept at a repertoire of tricks sure to dazzle friends and family alike.

101 Great American Poems

by The American Poetry Literacy Project

This book is designed to showcase the extraordinary richness and variety of American poetry in all its splendor. From formal odes and dialect verse to love sonnets and works of social protest, these poems cover more than 350 years of American culture and history.

101 Great Samurai Prints

by John Grafton Utagawa Kuniyoshi

One of the last great names in the Japanese ukiyo-e style, Utagawa Kuniyoshi was an undisputed master of the warrior woodblock print. Born in Tokyo in 1797, his talent became evident by the tender age of 12, when he became an apprentice to a famous print master. Starting out with vivid illustrations of cultural icons--including Kabuki actors and Japanese heroes--he moved on to a unique treatment of warrior prints, incorporating elements of dreams, omens, and daring feats that characterized his distinctive style. These dramatic eighteenth-century illustrations represent the pinnacle of his craft. One hundred and one full-color portraits of legendary samurai pulse with movement, passion, and remarkably fine detail. A must for collectors of Japanese art and a perfect first work for those who want to start their own collection, it includes brief captions and a new introduction.

101 Needlepoint Stitches and How to Use Them: Fully Illustrated with Photographs and Diagrams

by Hope Hanley

Tired of doing the same basic stitches over and over again? Noted designer Hope Hanley can help you bring new excitement and beauty to your needlepoint in more than a hundred different ways. In this practical, extremely well-organized guide she presents a treasury of 101 decorative stitches, with an easy-to-read chart and an actual-size photograph for each one.Only stitches which adequately cover the canvas have been included in this versatile collection. In Tapestry no warp threads are allowed to show through, so why let canvas show in needlepoint? Enhance and individualize your needlepoint projects with expert advice on a host of exquisite stitches: rep stitch; fancy cross stitch; Renaissance stitch; cross stitch; Herringbone stitch; shaded stripe stitch; double stitch; mosaic stitch; French stitch; Greek stitch; velvet stitch; closed cat stitch; and scores more.The author explains precisely where and how to make best use of each stitch (as a filling stitch in small areas, as a background or a grounding pattern), and tells whether each is slow or quick to work up and whether it's best on mono or two-thread canvas. No stitch combinations have been included, just the fundamental stitch. Think up your own combinations -- there are hundreds of them!Whether you're a beginner, intermediate, or advanced needleworker, give your needlepoint a vibrant new look with this modestly priced, indispensable reference work.

101 Patchwork Patterns

by Ruby S. Mckim

This is one of the finest of all the available books on the making of patchwork quilts. The author is recognized as having been one of our country's leading authorities on this venerable art, and in this book she divulges many a secret that will assist you in making quilts of the highest quality.The book contains over 100 patchwork patterns, with complete instructions for cutting and sewing. All conceivable sorts of designs are diagrammed and carefully described: flower designs, rainbows designs, Irish chains, fish and bird and leaf designs. The book shows you, step by step, all the details of making each kind of quilt: it covers choice of pattern, piece vs. patch quilting, simple and complex quilts, choice of quilt materials, interlining materials, lining and thread materials, cutting and piecing, the applique process, various methods of setting together, quilt sizes, borders, scallops, flounces, valances, straight line and close shell quilting, methods of stamping, perforated quilting patterns, quilting the quilt, putting into frames, quilting in a small space, embroidery quilts, and many other topics.The book is written in an entertaining manner. The author weaves a great deal of rosy humor into the lining of her instructions, as well as some interesting facts about the history of quilting, quilt materials, patterns, and some really choice folklore about the origin of the highly ingenious names of the patterns: "Monkey Wrench," "Road to California," "Lafayette Orange Peel," "Drunkard's Path," and "Crossed Canoes," to name a few.The book is not technical in any sense of the word. You can use it to make beautiful quilts provided only that you know the fundamentals of sewing.

103 Great Poems: A Dual-Language Book

by Johann Wolfgang Goethe

Johann Wolfgang von Goethe (1749-1832) produced a large body of fine literature that includes novels, plays, stories, scientific treatises, travelogues, and other prose. His ballads, elegies, and lyric poems rank among his finest works. This dual-language edition, spanning a wide range of styles, forms, and moods, presents a rich selection of Goethe's verse in the original German with excellent line-for-line English translations on facing pages.Featured masterworks include "Prometheus," typical of the Sturm und Drang (storm and stress) period; "Rastlose Liebe" ("Restless Love") and "An den Mond" ("To the Moon"), lyric pieces of intense beauty; the narrative ballads "Der Fischer" ("The Fisherman") and "Erlkönig" ("Elf King"); and other poems of timeless beauty and resonance. In addition to an informative introduction, this edition offers a commentary on each poem that will provide valuable insights for students, teachers, and other readers.

12 Courses

by Em Lynley

A Novella in the Delectable SeriesThom Kennedy Leyton returns to San Francisco to take up the reins of Graze, one of the city's best restaurants, years after he lost his job when his innovative new set of recipes was stolen. Thom's loss of self-esteem eventually caused his boyfriend, Blake Warner, to end their relationship, sending Thom into a deep depression. Now, cured of fifty excess pounds and any attraction to Blake, Thom's back in town. Blake catches him off guard when he visits Graze several days in a row, and Thom lets himself get caught up in Blake's allure, despite knowing better. Thom juggles a renewed relationship with Blake, a Christmas visit from his parents, and an important holiday menu based on a Twelve Days of Christmas theme. When an old acquaintance reveals that Blake knows more about the theft of the recipes than he lets on, Thom doesn't know whom to trust. But the truth isn't quite that simple, and Thom won't be able to decide if Blake deserves a place in his life until he learns exactly what happened years ago.

13 Hangmen

by Art Corriveau

“Some people won’t believe any of this story. You might be one of them. But every single word is true. Tony DiMarco does catch a murderer, solve a mystery, and find a treasure—all in the first few days after he moves, unexpectedly, to 13 Hangmen’s Court in Boston. The fact that he also turns thirteen at the same time is not a coincidence.” So begins the story of Tony and his friends—five 13-year-old boys, all of whom are living in the same house in the same attic bedroom but at different times in history! None are ghosts, all are flesh and blood, and somehow all have come together in the attic room, visible only to one another. And all are somehow linked to a murder, a mystery, and a treasure.

13 Hours

by Mitchell Zuckoff Annex Security Team

SOON TO BE A MAJOR MOTION PICTURE -- IN THEATERS JANUARY 2016The harrowing, true account from the brave men on the ground who fought back during the Battle of Benghazi.13 HOURS presents, for the first time ever, the true account of the events of September 11, 2012, when terrorists attacked the US State Department Special Mission Compound and a nearby CIA station called the Annex in Benghazi, Libya. A team of six American security operators fought to repel the attackers and protect the Americans stationed there. Those men went beyond the call of duty, performing extraordinary acts of courage and heroism, to avert tragedy on a much larger scale. This is their personal account, never before told, of what happened during the thirteen hours of that now-infamous attack. 13 HOURS sets the record straight on what happened during a night that has been shrouded in mystery and controversy. Written by New York Times bestselling author Mitchell Zuckoff, this riveting book takes readers into the action-packed story of heroes who laid their lives on the line for one another, for their countrymen, and for their country. 13 HOURS is a stunning, eye-opening, and intense book--but most importantly, it is the truth. The story of what happened to these men--and what they accomplished--is unforgettable.

1300 Real and Fanciful Animals: From Seventeenth-Century Engravings

by Matthäus The Merian

A painter whose father was an engraver and publisher of the same name, Matthäus Merian (1621-1687) published this remarkable group of unusual and highly imaginative animal illustrations. This copyright-free collection includes a large and fascinating selection of engravings that illustrate scientific specimens and legendary creatures - all meticulously reproduced from an extremely rare eighteenth-century edition.Carefully arranged into six major divisions (quadrupeds, snakes, mollusks and crustaceans, fish, birds, and insects), approximately 1,300 copyright-free images include realistic and fanciful portrayals of a varied array of real animals, in addition to such imaginary creatures as unicorns, dragons, basilisks, harpies, griffins, and other mythical beasts. Identifying captions in Latin accompany many of the illustrations. Commercial artists, illustrators, and craftspeople will find a host of uses for these lovingly detailed engravings: as book and magazine illustrations and as attention-getting graphics ideal for enhancing flyers, brochures, newsletters, and any number of other print projects. Art lovers and antiquarians - anyone with an interest in the art and ideas of an earlier era - will enjoy browsing through these wonderful antique images.

The 13th Month

by Gurutej Khalsa

The 13th Month is for all the people who have ever wished they had more time on their hands to do what they've always wanted to do in life. It offers the truth about sleep, waking up properly, the foods you eat, meditation, exercise and breath, your breath. It is a book for those who want more and are fearless about what they are willing to do to achieve great success, at any age.

The 15 Invaluable Laws of Growth

by John C. Maxwell

Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . . The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself The Law of Awareness: You Must Know Yourself to Grow Yourself The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be The Law of Contribution: Developing Yourself Enables You to Develop OthersThis third and final book in John Maxwell's Laws series (following 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets "used up."

150 Favorite Crochet Designs

by Mary Carolyn Waldrep

This rich treasury of popular crochet designs, selected from vintage thread company leaflets, includes 150 patterns favored by crocheters during the first half of the 20th century. Included are eye-catching designs for creating a host of attractive domestic accessories: tablecloths, bedspreads, doilies, edgings, and other pieces. All designs are accompanied by a complete list of necessary materials, while detailed row-by-row instructions guide beginning and advanced needleworkers through each step of the crocheting process.Choose from heirloom-quality patterns including lovely lace edgings that will bring a touch of glamour to table linens, bedcovers, and the necklines of sweaters and blouses. You'll find a simple yet elegant Main Line tablecloth, revealing a charming filet-crochet motif of floral and foliated designs; a splendid bedspread composed of dainty diamond- and octagon-shaped motifs; and a wealth other attractive patterns.With this inexpensive collection at your fingertips you can be sure of finding the project that's just right for you. Best of all, expert instructions make it easy to create beautiful crocheted pieces you'll cherish for years to come.

162 Traditional and Contemporary Designs for Stained Glass Projects

by Joel Wallach

For centuries, elegant and beautiful stained glass has enhanced churches, homes and other buildings. Its popularity continues today as increasing numbers of homeowners, interior designers, and craftspeople turn to this attractive form of decoration. Now stained glass workers can have a treasury of attractive, usable designs at their fingertips, ready for use in almost any stained glass projects. This collection includes over 160 patterns -- in both traditional and contemporary styles -- all easily adaptable as templates for stained glass work. Landscapes, geometric shapes, florals, and birds are among the wealth of motifs presented. What's more, the designs come in a wide variety of sizes and shapes, making them ideal as patterns for windows, mirrors, panels, sidelights, and other stained glass configurations. Immediately usable and royalty-free, these designs also lend themselves to a broad range of other art and craft projects.

The 1912 and 1915 Gustav Stickley Craftsman Furniture Catalogs

by Gustav Stickley

With over 200 detailed illustrations and descriptions, these two catalogs are essential reading and reference materials and identification guides for Stickley furniture. Among the items depicted and described are chairs, rockers, stools, settles, desks, library tables, music cabinets, drop-leaf tables, nests of tables, chests of drawers, sideboards, china cabinets and dressing tables.

1917: Lenin, Wilson, and the Birth of the New World Disorder

by Arthur Herman

This is the story of two men, and the two decisions, that transformed world history in a single tumultuous year, 1917: Wilson’s entry into World War One and Lenin’s Bolshevik Revolution. In April 1917 Woodrow Wilson, champion of American democracy but also segregation; advocate for free trade and a new world order based on freedom and justice; thrust the United States into World War One in order to make the “world safe for democracy”—only to see his dreams for a liberal international system dissolve into chaos, bloodshed, and betrayal. That October Vladimir Lenin, communist revolutionary and advocate for class war and “dictatorship of the proletariat,” would overthrow Russia’s earlier democratic revolution that had toppled the all-power Czar, all in the name of liberating humanity—and instead would set up the most repressive totalitarian regime in history, the Soviet Union. In this incisive, fast-paced history, New York Times bestselling author Arthur Herman brilliantly reveals how Lenin and Wilson rewrote the rules of modern geopolitics. Through the end of World War I, countries only marched into war to increase or protect their national interests. After World War I, countries began going to war over ideas. Together Lenin and Wilson unleashed the disruptive ideologies that would sweep the world, from nationalism and globalism to Communism and terrorism, and that continue to shape our world today. Our New World Disorder is the legacy left by Wilson and Lenin, and their visions of the perfectibility of man. One hundred years later, we still sit on the powder keg they first set the detonator to, through war and revolution.

1920s Fashions from B. Altman & Company

by Altman Co.

Over 700 black-and-white illustrations, detailed descriptions, and prices for a vast array of upscale women's clothing and accessories appear among these highlights from rare 1920s B. Altman & Company catalogs. Stylized drawings of flappers depict sophisticated dresses, bathing suits, cloche hats, shoes, and more. A selection of attire for men and children is included.

2,001 Most Useful German Words

by Dover Joseph W. Moser

This dictionary-format reference presents the German word, its definition, a sentence in German to show context, and the English translation. It features all of the latest terminology relating to computers, cell phones, and other digital forms of technology. Quick reference charts offer tips on vocabulary and grammar, plus common expressions.

2,286 Traditional Stencil Designs

by H. Roessing

Masterfully executed designs in reproductions of two rare catalogs: ornamental borders, corners and frames with intricate floral and foliated patterns, architectural ornaments and design elements, religious symbols and figures, animals, mosaics, landscapes, much more. Invaluable to artists and craftspeople working with textiles, wallpaper and other decorative items.

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