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Nothing beats the smell--or taste--of fresh-baked bread right from the oven. But many home cooks are intimidated by the thought of making their own. In this cookbook, Certified Master Baker Leslie Bilderback breaks down the bread baking process and makes it easy for anyone to prepare such tantalizingly tasty loaves as:Dark Pumpkernickel RyeSea Salt and Herb FougasseCinnamon Raisin BreadPoppyseed Kaiser RollsCheddar Dill Beer Bread From breadsticks to pancakes, this book covers much more than the standard "white or wheat" you may be used to. Forget store-bought! With this helpful guide, you'll bake your own bread - and never go back!
Pressure cookers will boost flavor and cut cooking time a whopping 70 percent - but only if you know how to use them. In this cookbook, author Pamela Rice Hahn teaches you about the joys of cooking with a pressure cooker. No longer the dangers they once were, these time-saving devices are godsends to busy cooks everywhere. In no time, you can whip up:Roasted Red Bell Pepper PestoCranberry-Braised Turkey BreastBalsamic Pork Chops with FigsHalibut in Black Olive SaucePeanut Butter and Fudge Cheesecake For that slow-cooked taste in far less time, a pressure cooker is the perfect solution. Veteran cookbook author Hahn has been conjuring up recipes using her pressure cooker for years. With a full spectrum of pressure cooker recipes at your fingertips, you can create delicious breakfast, lunch, dinner, and dessert dishes in no time flat!
Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:Understand client requests from a business perspectiveBuild a strategic framework to inspire visual conceptsIncrease your relevance in an evolving industryRedesign your portfolio to showcase strategic thinkingWin new accounts and grow existing relationshipsYou already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
Hear that voice inside your head? The one that nitpicks all your new ideas? That's your monkey. This hypercritical little critter loves to make you second-guess yourself. It stirs up doubt. It kills your creativity. But it can be stopped. And acclaimed author Danny Gregory is here to show you how. After battling it out with his own monkey, he knows how to shut yours down. Gregory provides insight into the inner workings of your inner critic and teaches you how to put it in its place. Soon you'll be able to silence that voice and do what you want to do--create. Now follow his lead and Shut Your Monkey.
THE NINTH BOOK IN THE LOGOLOUNGE SERIES once again celebrates expert identity work by notable designers and up-and-coming talents from around the world. This edition's far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients. Masterminded by Bill Gardner, president of Gardner Design, the LogoLounge.com website showcases the latest international logo creations.LOGOLOUNGE vol. 9 PRESENTS THE 2,000 BEST LOGO DESIGNS as judged by a select group of identity designers and branding experts. Logos are organized into 20 visual categories for easy reference. Within each section, case studies allow a closer look at designs from diverse firms such as Hornall Anderson, Lippincott, Tether, Von Glitschka Studios, OCD and more. Each story details the logo design journey, from concept to finish. LOGOLOUNGE vol. 9 is the definitive logo resource for graphic designers, brand managers and start-ups looking for ideas and inspiration.
This overview of the numerous markets that currently exist for illustrators reveals a vast and wide-ranging pool of potential freelance opportunities. This reference catalogs many lesser-known, supplementary markets beyond the traditional, more-populated avenues for illustration assignments. Features fifty specialized markets in which artists and illustrators can potentially prosper.
"Creative longevity is about what you do to prepare yourself for the ripe moment, when the potential of an idea is able to grow into something useful.... This book is for anyone who has a tendency to think visually and needs to satisfy their creative soul." --from the IntroductionDiscover the road to productivity and success by keeping your creative juices flowing daily. Cultivating Creativity is a book based on the idea that creativity requires ample momentum--if you stop, you'll stall. In order to get the creative inspiration you need to do your design work well, it's important to establish daily creative routines.Author Maria Fabrizio has compiled here a beautiful and inspirational guide, a companion to unlocking your creativity every day. Create every day, and you'll be able to keep creating every day--it's as simple as that.
The Art of Illustrated Maps: A Complete Guide to Creative Mapmaking's History, Process and Inspirationby John Roman
While literally hundreds of books exist on the subject of "cartographic" maps, The Art of Illustrated Maps is the first book EVER to fully explore the world of conceptual, "imaginative" mapping. Author John Roman refers to illustrated maps as "the creative nonfiction of cartography," and his book reveals how and why the human mind instinctively recognizes and accepts the artistic license evoked by this unique art form. Drawing from numerous references, The Art of Illustrated Maps traces the 2000-year history of a specialized branch of illustration that historians claim to be "the oldest variety of primitive art." This book features the dynamic works of many professional map artists from around the world and documents the creative process as well as the inspirations behind contemporary, 21st-century illustrated maps.
A guide to strategic communication for stronger brands!Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers.In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers.This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.
Inspire your type designs with the side-by-side travel photo comparisons in Culture+Typograhpy by Nikki Villagomez. Each image features examples of typography in culture and is accompanied by cultural and historical commentary. Explore how design choices can be informed by the language of the cultural surroundings, and learn more about type selection, color usage and more with this book.
In graphic design, creative thinking skills are undoubtedly important, but sometimes the importance of critical thinking skills is overlooked.Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy.As you develop a ?exible mind that is ideal for visual communication, digital marketing, or social media, you’ll increase your value as a designer - to your clients, your employer, or simply your own work.
Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.
Every creative brief requires its own unique typographic solution to achieve both individuality and visual harmony. This is why the question "what's the best typeface combination?" is impossible to answer succinctly. Typefaces are a bit like people; their personalities can alter ever so slightly when you bring them together in different groups. A stern Geometric san serif can act the part of a plain disciplinarian when standing next to an equally restrained Transitional serif, but can become light-hearted and playful when it encounters a lively Casual script or a burly Slab serif face. Choosing typefaces that work well together is ultimately as subjective as it is scientific, as personal as it is informed, and as debated as it is agreed upon. The suggested type combinations illustrated throughout this book are designed to provide the information and inspiration you need to make the best choices you can when bringing typefaces together.A book for typographers, graphic designers, and font geeks alike.Type teams are compiled from a pool of two hundred handpicked typeface families.Typefaces from over fifty world-class type foundries and type designers.One hundred and forty nine type team combinations with up to four individual typeface families utilized for each.Thirty two themed sections to allow quick access to the required mood for your individual projects.Ten key principles to help you make the right typeface choices for your creative assignments.Fourteen "tricks" to apply when selecting and combining typefaces from your personal collection.
Debbie Millman's illustrated essays and visual poems are part philosophy, part art, part deeply personal memoir exposing the universal triumphs and tribulations of being human. Her hand-lettered typography - sometimes tender, sometimes gritty, always breathtaking in its visceral candor - makes Self Portrait as Your Traitor a moving masterpiece of a singular art form that speaks to our deepest longings for beauty, honesty, and the ineffable magic of what it means to live.
Using Adobe Digital Publishing Suite is for those who want to create apps for devices like iPad using Adobe InDesign and Adobe Digital Publishing Suite. In this book, we will cover the entire creation process from designing the app in InDesign to uploading it to an app store. The tips and notes along the way will give you extra insights or faster ways to do things, as well as help you avoid typical pitfalls.
The world changes on a daily basis. People's needs change, political, technical and social thinking changes, and your site will need to change to reflect the world around it. On a daily basis you need to be aware of any number of elements including strategy, brand, search, content, design, code, and measurement. And you need to be constantly checking to make sure you’re on course. The Web never sleeps, and neither should your site.
63 top creatives speak out on art, inspiration, life, and random things that happened."We watched as 60 yards away this man fought for his life. And I felt like a coward.""The pole they have behind the spot in the parallel parking test? Yeah, I hit that.""I pretty much punched her in the face with the palm of my hand.""Then, with his usual perfect timing, Belushi crashed through the French doors, looking for the cognac.""It was at that moment that a duck shit directly into my mouth."Find out who said it, inside.
Harness your creative potential!Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you:Develop critical understanding of concepts, theories and trends in creativityLearn how to develop and apply creative concepts and strategies within today's competitive business environmentBrainstorm, analyze and evaluate innovative ideas and solutionsEmpower your team's creative processAnd much more Let Breakthrough Thinking be your guide and tap into your creative potential today!"This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated"A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College
Discover the latest trends in web design!Looking for inspiration for your latest web design project? Expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back with all new examples of today's best website design. Featuring more than 650 examples of the latest trends, this fourth volume of The Web Designer's Idea Book is overflowing with visual inspiration.Arranged categorically, this fully illustrated guide puts important topics like design styles, elements, themes and responsive design at your fingertips. This new volume also includes a detailed discussion of portfolios to help you stay ahead of the pack and keep your portfolio fresh and relevant.The world of web design is constantly reinventing itself. Stay on top of what's hot with the latest installment of this indispensable reference.
iPad Design Lab - Basic is about storytelling in today's world, as more and more people consume information using the iPad and other tablets. This guide is the first to analyze the way that consumers take in information on the tablet platform and to help journalists and designers better understand the potential of this exciting medium. Written by Dr. Mario R. Garcia, Founder and CEO of Garcia Media and founder of the the Graphics & Design program at The Poynter Institute for Media Studies, this guide offers insight from the author's more than 40 years of experience consulting with such publications as The Wall Street Journal, The Washington Post, Die Zeit (Germany), El Tiempo (Colombia) and South China Morning Post (Hong Kong). iPad Design Lab - Basic offers insights into storytelling, navigation, look and feel, multimedia, advertising, economics and the modern media ecosystem. Anyone who wants to learn how to present content on the iPad will benefit from this indispensable guide.PLEASE NOTE: This is the Basic version of Mario R. Garcia’s iPad Design Lab. It contains all the images and external links of the original, but lacks the original’s navigation scheme, interactive photo galleries, videos, audio introductions and glossary. Video and audio from the original are available in the enhanced edition of this book, iPad Design Lab - Basic Plus.
What should Lolita look like? The question has dogged book-cover designers since 1955, when Lolita was first published in a plain green wrapper. The heroine of Vladimir Nabokov's classic novel has often been shown as a teenage seductress in heart-shaped glasses--a deceptive image that misreads the book but has seeped deep into our cultural life, from fashion to film.Lolita - The Story of a Cover Girl: Vladimir Nabokov's Novel in Art and Design reconsiders the cover of Lolita. Eighty renowned graphic designers and illustrators (including Paula Scher, Jessica Hische, Jessica Helfand, and Peter Mendelsund) offer their own takes on the book's jacket, while graphic-design critics and Nabokov scholars survey more than half a century of Lolita covers. You'll also find thoughtful essays from such design luminaries as Mary Gaitskill, Debbie Millman, Michael Bierut, Peter Mendelsund, Jessica Helfand, Alice Twemlow, Johanna Drucker, Leland de la Durantaye, Ellen Pifer, and Stephen Blackwell.Through the lenses of design and literature, Lolita - The Story of a Cover Girl tells the strange design history of one of the most important novels of the 20th century--and offers a new way for thinking visually about difficult books. You'll never look at Lolita the same way again.
Want to make your design business a success? Start here.Fellow Designer,In your career you may have been like me: Trying to keep projects on the rails and clients happy. Digging through blogs for useful advice. Wondering if there was a better way to handle all of the demands of being a design professional and running a creative business.The wisdom contained in Success By Design: The Essential Business Reference for Designers will help you become a stronger businessperson and better plan your career path as a design leader. This book was born from in-depth interviews with a slew of successful designers, studio directors, project managers, and client service professionals across a wide range of creative industries.It contains the business secrets I needed the most when I started as a designer sixteen years ago.--David
The Design Activist's Handbook: How to Change the World (Or at Least Your Part of It) with Socially Conscious Designby Noah Scalin
We Want You!Will you join the ranks of design activists?Doing good is too important to think of as work better left to those fictitious "other" designers. People more famous. More talented. More connected. Richer. Younger. Braver. (Insert your own mental roadblock here.) In truth, anyone can be a design activist.It just starts with a commitment to yourself and your values. A commitment to making conscious choices and realizing how all the decisions you make as a graphic designer affect other people and the planet. It's about being awake instead of sliding by with the way things always have been done.This book is for every graphic designer who's ever sat at a computer, thinking: Is this it? Isn't there more? It's a tool to help you figure out how to start making a difference and making a living at the same time--no matter where you live and work right now.Just open this book and we'll help you start walking in the right direction. It doesn't have to be perfect. Little actions from a lot of people add up to big change. This isn't a contest about who's the greenest or the most radical. It's a movement, and we're inviting you to join right now.
Do what you love and make money!The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design process - without fearfigure out a fair hourly rate and give an accurate estimate for a projectYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
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