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Europe on Trial

by István Deák Foreword by Norman M. Naimark

Foreword by Norman M. Naimark In Europe on Trial, acclaimed historian István Deák presents the comparative history of collaboration, retribution, and resistance during World War II. Deák explores these three themes through the Western and Eastern European countries that suffered at the hands of German military occupation. The occupied countries had to face the question of whether to cooperate with their German occupiers, try to survive the war without any political involvement, or risk their lives by opposing the Nazis. Deák delves deep into the decisions that various countries and individuals made during this critical time. Following the brutal war, Deák discusses the purging of the ancient régime through lynching, acts of private vengeance, denunciation, firings, forced retirements, deprivation of citizens' rights, expulsions, mass deportations, arbitrary internment, and judicial proceedings including the Nuremberg International Military Tribunal from 1945-1946, which judged the principal German war criminals. Europe on Trial helps us to understand the many moral consequences both during and immediately following World War II.

From Boys to Men

by Robert Williams Ted Gideonse

More than an anthology of coming out stories, From Boys to Men is a stunning collection of essays about what it is like to be gay and young, to be different and be aware of that difference from the earliest of ages. In these memoirs, coming out is less important than coming of age and coming to the realization that young gay people experience the world in ways quite unlike straight boys. Whether it is a fascination with soap opera, an intense sensitivity to their own difference, or an obsession with a certain part of the male anatomy, gay kids - or kids who would eventually identify as gay - have an indefinable but unmistakable gay sensibility. Sometimes the result is funny, sometimes it is harrowing, and often it is deeply moving. Essays by lauded young writers like Alex Chee (Edinburgh), Aaron Hamburger (Faith for Beginners), Karl Soehnlein (The World of Normal Boys), Trebor Healy (Through It Came Bright Colors), Tom Dolby (The Trouble Boy), David Bahr, and Austin Bunn, are collected along with those by brilliant, newcomers such as Michael McAllister, Jason Tougaw, Viet Dinh, and the wildly popular blogger, Joe.My.God.

Rough Magic

by Paul Alexander

Since her suicide at age thirty, Sylvia Plath (1932-1963) has been celebrated for her impeccable and ruthless poetry. Rough Magic probes the events of Plath's life, including her turbulent marriage to the poet Ted Hughes.

Brother Ray

by Ray Charles David Ritz

Ray Charles (1930-2004) led one of the most extraordinary lives of any popular musician. In Brother Ray, he tells his story in an inimitable and unsparing voice, from the chronicle of his musical development to his heroin addiction to his tangled romantic life. Overcoming poverty, blindness, the loss of his parents, and the pervasive racism of the era, Ray Charles was acclaimed worldwide as a genius by the age of thirty-two. By combining the influences of gospel, jazz, blues, and country music, he invented, almost single-handedly, what became known as soul. And throughout a career spanning more than a half century, Ray Charles remained in complete control of his life and his music, allowing nobody to tell him what he could and couldn't do.As the Chicago Sun-Times put it, Brother Ray is "candid, explicit, sometimes embarrassing, often hilarious, always warm, touching and deeply human-just like his music."

Seed

by Lisa Heathfield

All that Pearl knows can be encapsulated in one word: Seed. It is the isolated community that she was born into. It is the land that she sows and reaps. It is the center of her family and everything that means home. And it is all kept under the watchful eye of Papa S. At fifteen years old, Pearl is finally old enough to be chosen as Papa S. 's companion. She feels excitement . . . and surprising trepidation that she cannot explain. The arrival of a new family into the Seed community-particularly the teenage son, Ellis-only complicates the life and lifestyle that Pearl has depended upon as safe and constant. Ellis is compelling, charming, and worldly, and he seems to have a lot of answers to questions Pearl has never thought to ask. But as Pearl digs to the roots of the truth, only she can decide what she will allow to come to the surface. Lisa Heathfield's suspenseful, scintillating debut features a compelling voice that combines blithe naïveté, keen observation, and sincere emotion.

Splitting an Order

by Ted Kooser

One of the "Big Indie Books of Fall 2014"--Publishers Weekly "Ted Kooser must be the most accessible and enjoyable major poet in America. His lines are so clear and simple. "--Michael Dirda,The Washington Post "Readers [of Splitting an Order] will find 'characters' both strange and wonderful, animal or human. There is a sense that time is passing quickly and that everything worthy must be captured and savored, from an old couple lovingly sharing a sandwich to another sowing seed potatoes to a tribute to an old dog who waits as age and winter approach. . . Master of the single-metaphor poem, Kooser offers images that evolve, fluid and unforced. "--Library Journal, starred review "Wisdom, compassion, and dignity continue to mark the poetry of Ted Kooser. . . Splitting an Order [is] a quiet collection that honors small victories and gives reasons to be hopeful. "--Elizabeth Lund, The Christian Science Monitor "Kooser's ability to discover the smallest detail and render it remarkable is a rare gift. "--Bloomsbury Review Pulitzer Prize winner and best selling poet Ted Kooser calls attention to the intimacies of life through commonplace objects and occurrences: an elderly couple sharing a sandwich is a study in transcendent love, while a tattered packet of spinach seeds calls forth innate human potential. This long-awaited collection from the former U. S. Poet Laureate--ten years in the making--is rich with quiet and profound magnificence. From "Splitting an Order": I like to watch an old man cutting a sandwich in half . . . and then to see him lift half onto the extra plate that he asked the server to bring, and then to wait, offering the plate to his wife while she slowly unrolls her napkin and places her spoon, her knife and her fork in their proper places, then smoothes the starched white napkin over her knees and meets his eyes and holds out both old hands to him. Ted Kooser is the author of numerous books of poetry and prose, including Delights and Shadows (Copper Canyon Press), which won the Pulitzer Prize. A former US Poet Laureate, Kooser serves as editor for "American Life in Poetry," a nationally syndicated weekly newspaper column.

Slant Six

by Erin Belieu

Honored as one of "10 Favorite Books of 2014" --Dwight Garner, The New York Times Honored as a "Standout Book of 2014" --American Poet magazine "Belieu oscillates between dark humor, self-consciousness, and pointed satire in a fourth collection that's equal-opportunity in its critique. In the world of these poems, no one is inno¢ everyone is confined to the complexity, absurdity, and, above all, fallibility of their human condition. . . . Anchoring the work is a conversational, lyrical speaker willing to implicate herself as part of the political and social constructs she criticizes, as when she depicts a Southern American culture still reeling from its history of social injustice, and even the Civil War: "Don't tell us/ history. Nobody hearts a cemetery/ like we do. " It's a fantastic collection; Belieu desires not to dress issues up but confront them. "--Publishers Weekly, starred review "A smart and nettling book of poems -- about love, sex, social class and our free-floating anxieties -- from a writer who is a comedian of the human spirit. Her crisp free verse has as many subcurrents as a magnetic field. "--Dwight Garner, The New York Times "Politics, pop culture, and parenthood appear here along with reflections on our collective moments of hypocrisy and hope. ''12-Step,'' one of the most resonant entries, begins innocuously with a meditation about lighthouses, then the speaker gathers speed and confidence and reaches a risky but profound one-word stanza--''myself''--before ending with a haunting inversion of the Serenity Prayer used by Alcoholics Anonymous. Amid the quips and the elegant observations about immortality, Belieu''s speakers never forget their responsibilities, or their possibilities. " --Booklist "From poem to poem in the smart, savvy Slant Six, Belieu channels an updated American idiom, one of stubborn in-betweenhood. Like the plain-spoken poetry that plumbed the depths of American consciousness in the 20th century, Belieu trawls the shallows of today's America and finds just as much caught in its oily reflections as in its murkier subcurrents. It's ''[b]etter,'' she suggests, ''to forget perfection. ''" --The Boston Globe "I've never read a poem by Erin Belieu that I didn't want to immediately rip from its bindings so I could fold it up and carry around in my pockets and read so many times that the paper turned back into pulp. She's just that good. That honest and brave and beautiful and wise and funny. She writes poems we need. Poems that say who I am and who you are and how and why we got to be this way. Poems that wonder if we can ever change. Poems that know us and show us and grace us. Poems that remember us and forget us and leave us dazzled in their dust. In Slant Six, she's outdone herself. It's a spellbinding, heart-opening beauty of a book. " --Cheryl Strayed "Erin Belieu . . . is always ready to surprise, to astonish, and, ultimately, to defy comparison. "--Boston Book Review "[One] of America''s finest poets. "--Robert Olen Butler Erin Belieu''s fourth collection, Slant Six, is an inundation of the humor and horror in contemporary American life--from the last saltine cracked in the sleeve, to the kitty-cat calendar in an office cubicle. With its prophecies of impending destruction, and a simultaneous flood of respect for Americans, Erin Belieu''s poems close like Ziploc bags around a human heart. From "12-Step": I am considering lighthouses in a completely new light-- their butch neutrality, their grand but modest surfaces. A lighthouse could appear here at any moment. I have been making this effort, placing myself in uncomfortable positions, only for the documented health benefits . . .

Freight Brokerage Business

by The Staff of Entrepreneur Media

The experts at Entrepreneur provide a two-part guide to success. First, learn how you can start a successful freight brokerage business right from your home. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more.This kit includes: Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more Entrepreneur Editors' Start Your Own Business, a guide to starting any business and surviving the first three years Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur's Startup Resource Kit (downloadable)More about Entrepreneur's Startup Resource KitEvery small business is unique. Therefore, it's essential to have tools that are customizable depending on your business's needs. That's why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more - all at your fingertips!You'll find the following:The Small Business Legal ToolkitWhen your business dreams go from idea to reality, you're suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you'll get answers to the "how do I get started?" questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.Sample Business Letters1000+ customizable business letters covering each type of written business communication you're likelyto encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.Sample Sales LettersThe experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Muskrat for Supper

by Kenny Salwey

Muskrat for Supper inspires young people to explore nature's life cycles and understand the concept of the circle of life, as told through the tale of a family that embarks on a hunting and trapping adventure. It is an endearing story that weaves together such themes as sustainable living, our natural environment, and living closer to nature. The first book for children by this acclaimed storyteller and author, Muskrat for Supper includes questions young people have asked Kenny Salwey about his lifestyle as a river rat living off the land. The story will be illustrated with black-and-white photographs as well as nonfiction material to supplement the text. Kenny Salwey is the last of a breed of men whose lifestyle has all but disappeared in this fast-paced, high-tech digital world. For thirty years, this weathered woodsman eked out a living on the Mississippi River running a trapline, hiring out as a river guide, digging and selling roots and herbs, and eating the food he hunted and fished. Today Salwey is a master storyteller, environmental educator, keynote speaker, nature writer, and advocate for the Upper Mississippi River. He has presented his true-life adventures and words of natural world wisdom to both adult and young audiences across the upper Midwest. By sharing his hard-learned experiences, his respect for the Mississippi River, and his love of the natural world, Salwey hopes to inspire his audiences to protect this precious and fragile ecosystem.

The Gluten-Free Vegetarian Family Cookbook

by Susan O'Brien

When it comes to feeding your family, you want meals that are tasty, nutritious, and easy to prepare. But choosing healthier food options can be a challenge, especially with a special diet, since most store-bought gluten-free and meat-free foods are low in protein and high in simple carbs and sugars. Now, gourmet cook and healthy-eating coach Susan O'Brien has developed easy dishes the whole family can enjoy: 150 breakfasts, soups, salads, entrees, sides, snacks, and desserts made with complex-carb, high-protein ingredients for well-balanced nutrition. Recipes include: Delightful Teff Waffles Protein Breakfast Bars Butternut Squash Bread Jicama and Fruit Slaw Sloppy Junes Teriyaki Tofu Fajitas Easy Spaghetti Casserole Stuffed Green Bell Peppers Cinnamon Buckwheat Crepes with Raspberry Sauce Best-Ever Orange Oatmeal Cookies Spicy Black Bean Dip Parmesan Kale Chips You'll also find quick-and-easy meals and simple recipes for homemade staples like nondairy milks, nut butters, and even Mock Parmesan cheese. With allergy-friendly and vegan options and kid-approved favorites, The Gluten-Free Vegetarian Family Cookbook will help you satisfy your family's tastebuds and support their wellness.

Getting Back Out There

by Med Susan J. Elliott JD

You've broken up, done the work, and now are ready to move on to the next phase: a new relationship. In Getting Back Out There, Susan J. Elliott, creator of the wildly popular blog,GettingPastYourBreakup.com, guides you through the process of deciding when to date again, first date jitters, the selection (and rejection) process of potential partners, and the rewarding experience of making a commitment with the right partner and being equipped for a happy, healthy relationship.With chapters like "Five Questions to Ask Before You Take the Plunge"; "Healthy Dating"; "The Fifteen Rules"; "The Four R's of Dating Failure: Rejection, Recycling, Rebounding, Retreating," Getting Back Out There is the go-to plan to help you transition from your old relationship to a successful, healthy new one.

Having Faith

by Sandra Steingraber

A brilliant writer, first-time mother, and respected biologist, Sandra Steingraber tells the month-by-month story of her own pregnancy, weaving in the new knowledge of embryology, the intricate development of organs, the emerging architecture of the brain, and the transformation of the mother's body to nourish and protect the new life. At the same time, she shows all the hazards that we are now allowing to threaten each precious stage of development, including the breast-feeding relationship between mothers and their newborns. In the eyes of an ecologist, the mother's body is the first environment, the mediator between the toxins in our food, water, and air and her unborn child.Never before has the metamorphosis of a few cells into a baby seemed so astonishingly vivid, and never before has the threat of environmental pollution to conception, pregnancy, and even to the safety of breast milk been revealed with such clarity and urgency. In Having Faith, poetry and science combine in a passionate call to action.A Merloyd Lawrence Book

50 Secrets of the Longest Living People with Diabetes

by Sheri R. Colberg M. D. Steven V. Edelman

The latest scientific research confirms that you can live well and long with diabetes without suffering from its more devastating health complications. Whether you have type 1 or type 2 diabetes, you have the ability to improve the quality and length of your life through physical activity, a positive mental outlook, and certain diabetes tools and medications. Now, the longest living people with type 1 and type 2 diabetes share the secrets that have helped them achieve longevity and wellness. From interviews with more than fifty people who have thrived with the condition for as many as 84 years, diabetes authorities Drs. Colberg and Edelman distill their lifelong habits into fifty user-friendly, easy-to-adopt secrets. Featuring profiles of ten people who have each lived an average of 65 years with diabetes and practical advice for incorporating each secret into your daily life, this invaluable resource will inform, inspire, and motivate you to live well--and fully--to 90 and beyond. Find out what some of the secrets are: * Live first and be diabetic second* Know your numbers and assume nothing* Have kids if you want to* Erase your mistakes with exercise No matter what type of diabetes you have, you control the ability to escape serious complications (or control the ones you may have) and add years, if not decades, to your life.

The Trembling Mountain

by Robert Klitzman

Kuru, like Mad Cow disease, is caused by a rare, infectious crystal protein that invades and colonizes human cells, destroying the nervous system of its victims. There is no known cure. It flourished in one of the remotest places on earth, Papua New Guinea, among the Fore, a people living in the Stone Age, who until recently practiced ritual cannibalism, consuming the brains of their forebears during funerary feasts. Robert Klitzman helped establish the links between these rituals and kuru. What he discovered has provided keys to understanding the mysterious Mad Cow Disease, which may become the world's next major epidemic. Robert Klitzman was 21 years old when he was invited by the Nobel prize-winning scientist Dr. Carleton Gajdusek, then at the National Institutes of Health, to conduct original research on kuru. Seizing the chance to travel to the other end of the world, Klitzman embarked on an adventure that would change his life.

Eureka

by Chad Orzel

Even in the twenty-first century the popular image of a scientist is a reclusive genius in a lab coat, mixing formulas or working out equations inaccessible to all but the initiated few. The idea that scientists are somehow smarter than the rest of us is a common, yet dangerous, misconception, getting us off the hook for not knowing#151;or caring#151;how the world works. How did science become so divorced from our everyday experience? Is scientific understanding so far out of reach for the non-scientists among us? As science popularizer Chad Orzel argues in Eureka, even the people who are most forthright about hating science are doing science, often without even knowing it. Orzel shows that science isn't something alien and inscrutable beyond the capabilities of ordinary people, it's central to the human experience. Every human can think like a scientist, and regularly does so in the course of everyday activities. The disconnect between this reality and most people's perception is mostly due to the common misconception that science is a body of (boring, abstract, often mathematical) facts. In truth, science is best thought of as a process: Looking at the world, Thinking about what makes it work, Testing your mental model by comparing it to reality, and Telling others about your results. The facts that we too often think of as the whole of science are merely the product of this scientific process. Eureka shows that this process is one we all regularly use, and something that everybody can do. By revealing the connection between the everyday activities that people do#151;solving crossword puzzles, playing sports, or even watching mystery shows on television#151;and the processes used to make great scientific discoveries, Orzel shows that if we recognize the process of doing science as something familiar, we will be better able to appreciate scientific discoveries, and use scientific facts and thinking to help address the problems that affect us all.

Lesser Beasts

by Mark Essig

Unlike other barnyard animals, which pull plows, give eggs or milk, or grow wool, a pig produces only one thing: meat. Incredibly efficient at converting almost any organic matter into nourishing, delectable protein, swine are nothing short of a gastronomic godsend-yet their flesh is banned in many cultures, and the animals themselves are maligned as filthy, lazy brutes. As historian Mark Essig reveals in Lesser Beasts, swine have such a bad reputation for precisely the same reasons they are so valuable as a source of food: they are intelligent, self-sufficient, and omnivorous. What's more, he argues, we ignore our historic partnership with these astonishing animals at our peril. Tracing the interplay of pig biology and human culture from Neolithic villages 10,000 years ago to modern industrial farms, Essig blends culinary and natural history to demonstrate the vast importance of the pig and the tragedy of its modern treatment at the hands of humans. Pork, Essig explains, has long been a staple of the human diet, prized in societies from Ancient Rome to dynastic China to the contemporary American South. Yet pigs' ability to track down and eat a wide range of substances (some of them distinctly unpalatable to humans) and convert them into edible meat has also led people throughout history to demonize the entire species as craven and unclean. Today's unconscionable system of factory farming, Essig explains, is only the latest instance of humans taking pigs for granted, and the most recent evidence of how both pigs and people suffer when our symbiotic relationship falls out of balance. An expansive, illuminating history of one of our most vital yet unsung food animals, Lesser Beasts turns a spotlight on the humble creature that, perhaps more than any other, has been a mainstay of civilization since its very beginnings-whether we like it or not.

Václav Havel: A Political Tragedy in Six Acts

by John Keane

This authorized biography of Havel, based on unrestricted access to him, his circle, and even his enemies, is not only the first definitive account of one of the modern world's great moral and political leaders but also a vivid panorama of the tumultuous events of his times. Havel's life, like that of his African counterpart Nelson Mandela, has been shaped and determined by the large political shifts of the twentieth century. Readers will taste the moments of joy, irony, farce, and misfortune through which he has lived, and realize that he has taught the world more about the powerful and the powerless, power-grabbing and power-sharing, than virtually anyone else on the world stage.

A Christmas Far from Home

by Stanley Weintraub

An anecdote-rich narrative of the 1950 holiday season during the Korean War, when, just after Thanksgiving, tens of thousands of US troops were surrounded in the Chosin reservoir area by hundreds of thousands of Chinese troops and began a terrible and difficult retreat, which finally ended on Christmas Day.

Brain Rules (Updated and Expanded)

by John Medina

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know-like the need for physical activity to get your brain working its best.How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget-and so important to repeat new knowledge? Is it true that men and women have different brains?In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule-what scientists know for sure about how our brains work-and then offers transformative ideas for our daily lives.Medina's fascinating stories and infectious sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he proves that most of us have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.You will discover how:Every brain is wired differentlyExercise improves cognitionWe are designed to never stop learning and exploringMemories are volatileSleep is powerfully linked with the ability to learnVision trumps all of the other sensesStress changes the way we learnIn the end, you'll understand how your brain really works-and how to get the most out of it.

Signs of Literature: Language, Ideology and the Literary Text

by Kenneth James Hughes

This language primer begins with a suitably esoteric-looking chapter called "The Language of Time. " It isn't until the second paragraph that the unsuspecting reader realizes Hughes is talking about the language of "Time" magazine, which he analyzes as a piece of fiction. Indeed, for Hughes, there is no such thing as a substantive distinction between fiction and non-fiction--there are only texts that do things with structural techniques of syntax and signs. Some of these texts we have commonly agreed to believe are fiction; others we have commonly agreed to believe are fact. None of these texts, however, has anything to do with truth, much less Truth with a capital "T. " In an amazing brief and headlong rush through the history of language from classical Greece to the 20th century, Hughes demonstrates convincingly that neither the empirical world, nor the metaphysical world, has ever informed language. Rather, it is always language which informs the world. Hughes's careful analysis of the techniques of the English language, from Anglo-Saxon verse to the latest post-modern text, constantly reminds us that language is always a made thing, and that the empirical objects captured by language are never immediate, but always mediated by the perception and the craft of the speaker or the author. This book is a must for every serious student of language and literature: because it introduces the reader so effortlessly to the latest vocabulary and techniques of structuralist criticism, it is a basic tool for anyone wishing to communicate his or her ideas to anyone else, and in any discipline. The surprise of the book for the lay reader is that it is so richly entertaining. Its constant demystification of the technique of communication we most take for granted--common speech--offers the reader surprise and delight from the first page to the last.

Islamic Finance: Issues in Sukuk and Proposals for Reform

by Mohammad Hashim Kamali A. K. Abdullah

This collection of essays brings together leading scholars and practitioners to discuss contemporary issues in the rapidly expanding sukuk market, and frankly debates the challenges facing it since the 2008 financial crisis.Highly recommended for practitioners, scholars, and students of Islamic finance.Professor Mohammad Hashim Kamali is the founding chairman and CEO of the International Institute of Advanced Islamic Studies (IAIS) in Malaysia, and is a leading authority in Islamic jurisprudence, Islamic finance, and human rights in Islamic law.A.K. Abdullah is an assistant research fellow at the IAIS.

Gluten-Free All-In-One For Dummies

by Consumer Dummies

he benefits of adopting a gluten-free lifestyleInterpret food labels and stock a gluten-free kitchenCook delicious gluten-free recipes for every meal of the dayMake kid-friendly gluten-free meals, baked goods, and dessertsIf you're a seasoned gluten-free eater or a newcomer to the diet, Gluten-Free All-In-One For Dummies is the perfect, all-inclusive guide to ditching the grains and living a healthier life.

2015 / 2016 ASVAB For Dummies

by Rod Powers

and your aptitude for each specialty. The higher your score, the broader your options. This book gives you everything you need to brush up, practice, and bring weak areas up to speed so you can face test day with confidence.Build vocabulary, reading comprehension, and math skillsGet in-depth understanding of each of the nine subtestsLearn proven study strategies and test-taking tacticsTest your knowledge with full-length practice examsOver one million people take the ASVAB every year, and you're competing with them all -- the exam is scored on a percentile basis, so your standing is relative to everyone else's. A high score makes you eligible for a wider range of occupations and Enlistment Bonuses, so it behooves you to study early and often. ASVAB For Dummies gives you the tools and information you need to score the military future of your dreams.

Everybody Writes

by Ann Handley

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo.Sections include:How to write better. (Or, for "adult-onset writers": How to hate writing less.)Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege."Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.Content Tools: The sharpest tools you need to get the job done.Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Alternative Respiratory Pathways in Higher Plants

by Bhagyalakshmi Neelwarne Luis A. Mur Kapuganti Jagadis Gupta

Rapid developments in molecular and systems biology techniques have allowed researchers to unravel many new mechanisms through which plant cells switch over to alternative respiratory pathways.This book is a unique compendium of how and why higher plants evolved alternative respiratory metabolism. It offers a comprehensive review of current research in the biochemistry, physiology, classification and regulation of plant alternative respiratory pathways, from alternative oxidase diversity to functional marker development. The resource provides a broad range of perspectives on the applications of plant respiratory physiology, and suggests brand new areas of research.Other key features: written by an international team of reputed plant physiologists, known for their pioneering contributions to the knowledge of regular and alternative respiratory metabolism in higher plants includes step-by-step protocols for key molecular and imaging techniques advises on regulatory options for managing crop yields, food quality and environment for crop improvement and enhanced food security covers special pathways which are of key relevance in agriculture, particularly in plant post-harvest commodities Primarily for plant physiologists and plant biologists, this authoritative compendium will also be of great value topostdoctoral researchers working on plant respiration, as well as to graduate and postgraduate students and university staff in Plant Science. It is a useful resource for corporate and private firms involved in developing functional markers for breeding programs and controlling respiration for the prevention of post-harvest losses in fruit, vegetables, cut flowers and tubers.

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