- Table View
- List View
In this groundbreaking book, Aldon D. Morris's ambition is truly monumental: to help rewrite the history of sociology and to acknowledge the primacy of W. E. B. Du Bois's work in the founding of the discipline. Calling into question the prevailing narrative of how sociology developed, Morris, a major scholar of social movements, probes the way in which the history of the discipline has traditionally given credit to Robert E. Park at the University of Chicago, who worked with the conservative black leader Booker T. Washington to render Du Bois invisible. Morris uncovers the seminal theoretical work of Du Bois in developing a "scientific" sociology through a variety of methodologies and examines how the leading scholars of the day disparaged and ignored Du Bois's work.The Scholar Denied is based on extensive, rigorous primary source research; the book is the result of a decade of research, writing, and revision. In exposing the economic and political factors that marginalized the contributions of Du Bois and enabled Park and his colleagues to be recognized as the "fathers" of the discipline, Morris delivers a wholly new narrative of American intellectual and social history that places one of America's key intellectuals, W. E. B. Du Bois, at its center.The Scholar Denied is a must-read for anyone interested in American history, racial inequality, and the academy. In challenging our understanding of the past, the book promises to engender debate and discussion.
On 9 September 2015, Queen Elizabeth II will become the longest-serving monarch in British history. During her 63 years on the throne, few have got to know her well, but there is one body of work that sheds new light on her thoughts, personality and the issues that really concern her: the Queen's own speeches. For many years, the Queen's Christmas address was the most-watched programme on television on Christmas Day, and millions still tune in to hear what she has to say. Now, in this wonderful, intimate portrait of Her Majesty, Ingrid Seward uses the Queen's speeches as a starting point to provide a revealing insight into the character of the woman who has reigned over us since the days when Churchill was prime minister. Starting with her first ever broadcast, in December 1940, when the teenaged Princess Elizabeth addressed a wartorn nation, right through the annus horribilis, and on into the 21st century, the book highlights the most important moments in her life and how she has responded to them. Based on in-depth research and interviews with many of those who know the Queen best, this book sheds new light on the life and career of our monarch. Renowned as one of the most authoritative writers on royal matters, Ingrid Seward, the editor of Majesty magazine, has written a charming and fascinating portrait that will be cherished by all who read it.
Rachel Blum and Andy Landis are eight years old when they meet late one night in an ER waiting room. Born with a congenital heart defect, Rachel is a veteran of hospitals, and she's intrigued by the boy who shows up all alone with a broken arm. He tells her his name. She tells him a story. After Andy's taken back to the emergency room and Rachel's sent back to her bed, they think they'll never see each other again.Rachel, the beloved, popular, and protected daughter of two doting parents, grows up wanting for nothing in a fancy Florida suburb. Andy grows up poor in Philadelphia with a single mom and a rare talent that will let him become one of the best runners of his generation.Over the course of three decades, through high school and college, marriages and divorces, from the pinnacles of victory and the heartbreak of defeat, Andy and Rachel will find each other again and again, until they are finally given a chance to decide whether love can surmount difference and distance and if they've been running toward each other all along.
Their lives were mapped out ahead of them. But love and war will change everything... West Cork, Ireland, 1900. The year marks the start of a new century, and the birth of three very different women: Kitty Deverill, the flame-haired Anglo-Irish daughter of the castle, Bridie Doyle, the daughter of the Irish cook and Celia Deverill, Kitty's flamboyant English cousin. Together they grow up in the dreamy grounds of the family's grand estate, Castle Deverill. Yet their peaceful way of life is threatened when Ireland's struggle for independence reaches their isolated part of the country. A bastion of British supremacy, the castle itself is in danger of destruction as the war closes in around it, and Kitty, in love with the rebel Jack O'Leary and enflamed by her own sense of patriotism, is torn between loyalty to her Anglo-Irish family and her deep love of Ireland and Jack. Wrenched apart by betrayal, their world turned to ash, the girls' friendship seems all but lost as they are swept to different parts of the globe. Yet, they have one thing in common: a fierce and unwavering longing for Castle Deverill and all the memories contained within it.
From the bestselling author of The Dovekeepers comes a love story about one of history's most captivating 'invisible' women: Rachel, the mother of Impressionist painter Camille Pissarro. Growing up on the idyllic island of St Thomas in the early 1800s, Rachel dreams of life in faraway Paris. Rachel's mother, a pillar of their tight-knit refugee community of Jews who escaped the European Inquisition, has never forgiven her daughter for refusing to live by the rules. But Rachel's fate is not in her own hands: in order to secure the future of her father's business, she is married off to a widower with three children. When her husband dies suddenly and his handsome nephew Frédéric arrives from France to settle the estate, Rachel seizes control of her life, beginning a defiant, passionate love affair that sparks a scandal affecting her entire family, including her favourite son, Camille Pissarro, who will one day become a founder member of the Impressionists and one of history's greatest artists. Set in a world of lush, exquisite beauty, The Marriage of Opposites shows Alice Hoffman at the height of her considerable powers. The marriage of Rachel and Frédéric is an unforgettable story of an extraordinary woman and her forbidden love. Praise for Alice Hoffman's The Dovekeepers: 'Beautiful, harrowing . . . A major contribution to twenty-first-century literature' Toni Morrison 'Hoffman reminds us with every sentence that words have the power to transport us to alternate worlds, to heal a broken heart, and to tie us irrevocably to the people we love' Jodi Picoult 'A book as monumental as its subject, magical, moving . . . A genuine masterpiece' Daily Mail
"This book has been long needed: a concise, complete and dispassionate survey of the Vietnam War.... Best of all, the no-nonsense approach answers questions as soon as they arise in the reader's mind." --Kliatt"If there is such a thing as an objective account [of the Vietnam War], this is it.... If you want to read one book about Vietnam, read this one." --New York Review of BooksA short, narrative history of the origins, course, and outcome of America's military involvement in Vietnam by an experienced guide to the causes and conduct of war, Larry H. Addington. He begins with a history of Vietnam before and after French occupation, the Cold War origins of American involvement, the domestic impact of American policies on public support, and the reasons for the ultimate failure of U.S. policy.
Global hyperconnectivity and increased system integration have led to vast benefits, including worldwide growth in incomes, education, innovation, and technology. But rapid globalization has also created concerns because the repercussions of local events now cascade over national borders and the fallout of financial meltdowns and environmental disasters affects everyone. The Butterfly Defect addresses the widening gap between systemic risks and their effective management. It shows how the new dynamics of turbo-charged globalization has the potential and power to destabilize our societies. Drawing on the latest insights from a wide variety of disciplines, Ian Goldin and Mike Mariathasan provide practical guidance for how governments, businesses, and individuals can better manage risk in our contemporary world. Goldin and Mariathasan assert that the current complexities of globalization will not be sustainable as surprises become more frequent and have widespread impacts. The recent financial crisis exemplifies the new form of systemic risk that will characterize the coming decades, and the authors provide the first framework for understanding how such risk will function in the twenty-first century. Goldin and Mariathasan demonstrate that systemic risk issues are now endemic everywhere--in supply chains, pandemics, infrastructure, ecology and climate change, economics, and politics. Unless we are better able to address these concerns, they will lead to greater protectionism, xenophobia, nationalism, and, inevitably, deglobalization, rising conflict, and slower growth. The Butterfly Defect shows that mitigating uncertainty and systemic risk in an interconnected world is an essential task for our future.
[From the back cover:] "When Lola Oberman's telephone rings, expect a mystery. What was that "huge, six-foot bird" that a worried motorist spotted standing by the roadside? Who or what is murdering hapless wood ducks on the Mississippi Flyway? And what kind of bird was the brash creature that interrupted the President's speech at the White House with its loud, melodious outbursts? Dial B for Birder is a collection of such mysteries. As a telephone bird identifier for the Audubon Naturalist Society, author Lola Oberman has become the Jessica Fletcher of birders--an authority who can "name that bird in five minutes." If you've ever been baffled by a colorful bird in your back yard, you'll be fascinated as the author wrestles clues from her callers and goes on to solve birding mysteries large and small. In 1976, Lola Oberman left the world of national politics (she was a speechwriter and political aide) for the world of birds. She is contributing editor to Bird Watcher's Digest, and her popular birdwatching column, "Notes from Melody Lane," appears in Audubon Naturalist News. Her first book, The Pleasures of Watching Birds, has been endorsed by the father of modern birding, Roger Tory Peterson. Dial B for Birder is a book like no other. For lovers of birds--or lovers of mysteries--it will become a thumb-worn classic and a permanent fixture on the old-favorites bookshelf." For anyone lacking the visual acuity to see birds, this book provides descriptions of the appearance and behavior of well known and lesser known birds that are so vivid the reader will feel convinced they have had the pleasurable experience of actually seeing the marvelous sight of birds from house sparrows to baby hummingbirds, from gulls to wood ducks, from crows to grackles and from snowy owls to red tailed hawks, and many, many more.
In this second volume in the first book series on nanocarbons for advanced applications the highly renowned series and volume editor has put together a top author team of internationally acclaimed experts on carbon materials. Divided into three major parts, this reference provides a current overview of the design, synthesis, and characterization of nanocarbons, such as carbon nanotubes, fullerenes, graphenes, and porous carbons for energy conversion applications. It covers such varied topics as electrocatalysts for oxygen reduction reactions in the different types of fuel cells, metal-air batteries and electrode materials for photovoltaic devices, as well as photocatalysts, electrocatalysts and photoelectrocatalysts for water splitting. Throughout, the authors highlight the unique aspects of nanocarbon materials in these fields, with a particular focus on the physico-chemical properties which lead to enhanced device performances.
A large percentage of skilled dental professionals lack the tools and comfort level required to market themselves and their dental implant practices effectively As a consequence, these dental professionals miss several opportunities to help patients and grow their business. Even those who recognize the need for marketing often don't have the experience or training to do so effectively. Marketing Implant Dentistry meets this need by giving dentists the tools to better market and promote their practices and to gain case acceptance.Marketing Implant Dentistry presents proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including verbal and visual aids. This book details multiple examples of patient friendly and professional letters for use in targeting both new implant patients and professional referral sources. Readers will learn the benefits of adopting non-traditional approaches such as hosting patient education seminars, as well as cultivating professional relationships with the medical community (physicians) for the purposes of generating untapped referral relationships. Best practices in internet and social media marketing, specific to implant dentistry, are also demonstrated so practices can make the most out of these low-cost opportunities.
The ultimate developers' guide to Visual Studio 2012This expert Wrox guide is what you need to get up and running quickly on Visual Studio 2012. Written by a Microsoft Visual C# MVP, it guides you through the integrated development environment (IDE), showing you how to maximize all new tools and improvements.Offers programmers a fast way to IDE-centric programming success Demonstrates new IDE features, including the new Metro style app project templates and Windows 8 app store features Explains each feature, then illustrates the context in which it will help you solve problems Covers timely and essential topics related to rich client app development, web applications, application services, file configuration, debugging and testing, and more Helps advanced users customize and extend Visual Studio through the Automation Model, writing macros, working with the Managed Extensibility Framework (MEF), and more Provides ample detail for programmers who are new to Visual Studio 2012, as well as for experienced programmers exploring the advanced capabilities of the IDEProfessional Visual Studio 2012 uses a unique, IDE-centric approach to help you get up and running quickly on this exciting new release.
Provides a detailed and systematic description of the Method of Moments (Boundary Element Method) for electromagnetic modeling at low frequencies and includes hands-on, application-based MATLAB® modules with user-friendly and intuitive GUI and a highly visualized interactive output. Includes a full-body computational human phantom with over 120 triangular surface meshes extracted from the Visible Human Project® Female dataset of the National library of Medicine and fully compatible with MATLAB® and major commercial FEM/BEM electromagnetic software simulators. This book covers the basic concepts of computational low-frequency electromagnetics in an application-based format and hones the knowledge of these concepts with hands-on MATLAB® modules. The book is divided into five parts. Part 1 discusses low-frequency electromagnetics, basic theory of triangular surface mesh generation, and computational human phantoms. Part 2 covers electrostatics of conductors and dielectrics, and direct current flow. Linear magnetostatics is analyzed in Part 3. Part 4 examines theory and applications of eddy currents. Finally, Part 5 evaluates nonlinear electrostatics. Application examples included in this book cover all major subjects of low-frequency electromagnetic theory. In addition, this book includes complete or summarized analytical solutions to a large number of quasi-static electromagnetic problems. Each Chapter concludes with a summary of the corresponding MATLAB® modules. Combines fundamental electromagnetic theory and application-oriented computation algorithms in the form of stand alone MATLAB® modules Makes use of the three-dimensional Method of Moments (MoM) for static and quasistatic electromagnetic problems Contains a detailed full-body computational human phantom from the Visible Human Project® Female, embedded implant models, and a collection of homogeneous human shells Low-Frequency Electromagnetic Modeling for Electrical and Biological Systems Using MATLAB® is a resource for electrical and biomedical engineering students and practicing researchers, engineers, and medical doctors working on low-frequency modeling and bioelectromagnetic applications.
Describes how to systematically implement various characteristic mode (CM) theories into designs of practical antenna systems This book examines both theoretical developments of characteristic modes (CMs) and practical developments of CM-based methodologies for a variety of critical antenna designs. The book is divided into six chapters. Chapter 1 provides an introduction and discusses the recent advances of the CM theory and its applications in antenna engineering. Chapter 2 describes the formulation of the characteristic mode theory for perfectly electrically conducting (PEC) bodies and discusses its numerical implementations. Chapter 3 presents the CM theory for PEC structures embedded in multilayered medium and its applications. Chapter 4 covers recent advances in CM theory for dielectric bodies and also their applications. Chapter 5 discusses the CM theory for N-port networks and its applications to the design of antenna arrays. Finally, Chapter 6 discusses the design of platform-integrated antenna systems using characteristic modes. This book features the following: Introduces characteristic mode theories for various electromagnetic structures including PEC bodies, structures in multilayered medium, dielectric bodies, and N-port networks Examines CM applications in electrically small antennas, microstrip patch antennas, dielectric resonator antennas, multiport antennas, antenna arrays, and platform mounted antenna systems Discusses numerical algorithms for the implementation of the characteristic mode theories in computer code Characteristic Modes: Theory and Applications in Antenna Engineering will help antenna researchers, engineers, and students find new solutions for their antenna design challenges.
Features step-by-step examples based on actual data and connects fundamental mathematical modeling skills and decision making concepts to everyday applicability Featuring key linear programming, matrix, and probability concepts, Finite Mathematics: Models and Applications emphasizes cross-disciplinary applications that relate mathematics to everyday life. The book provides a unique combination of practical mathematical applications to illustrate the wide use of mathematics in fields ranging from business, economics, finance, management, operations research, and the life and social sciences. In order to emphasize the main concepts of each chapter, Finite Mathematics: Models and Applications features plentiful pedagogical elements throughout such as special exercises, end notes, hints, select solutions, biographies of key mathematicians, boxed key principles, a glossary of important terms and topics, and an overview of use of technology. The book encourages the modeling of linear programs and their solutions and uses common computer software programs such as LINDO. In addition to extensive chapters on probability and statistics, principles and applications of matrices are included as well as topics for enrichment such as the Monte Carlo method, game theory, kinship matrices, and dynamic programming. Supplemented with online instructional support materials, the book features coverage including: Algebra Skills Mathematics of Finance Matrix Algebra Geometric Solutions Simplex Methods Application Models Set and Probability Relationships Random Variables and Probability Distributions Markov Chains Mathematical Statistics Enrichment in Finite Mathematics An ideal textbook, Finite Mathematics: Models and Applications is intended for students in fields from entrepreneurial and economic to environmental and social science, including many in the arts and humanities.
Ruth Galm's spare, poetic debut novel, set in the American West of early Joan Didion, traces the drifting path of a young woman as she skirts the law and her own oppressive anxiety.Into the Valley opens on the day in July 1967 when B. decides to pass her first counterfeit check and flee San Francisco for the Central Valley. Caught between generations and unmarried at 30, B. doesn't understand the new counterculture youths. She likes the dresses and kid gloves of her mother's generation, but doesn't fit into that world either.B. is beset by a disintegrative anxiety she calls "the carsickness," and the only relief comes in handling illicit checks and driving endlessly through the valley. As she travels the bare, anonymous landscape, meeting an array of other characters--an alcoholic professor, a bohemian teenage girl, a criminal admirer--B.'s flight becomes that of a woman unraveling, a person lost between who she is and who she cannot yet be..
Jill Gardner--owner of Coffee, Books, and More--has somehow been talked into sponsoring a 5k race along the beautiful California coast. The race is a fundraiser for the local preservation society--but not everyone is feeling so charitable... The day of the race, everyone hits the ground running...until a local business owner stumbles over a very stationary body. The deceased is the vicious wife of the husband-and-wife team hired to promote the event--and the husband turns to Jill for help in clearing his name. But did he do it? Jill will have to be very careful, because this killer is ready to put her out of the running...forever! "Murder, dirty politics, pirate lore, and a hot police detective: Guidebook to Murder has it all! A cozy lover's dream come true." --Susan McBride, author of The Debutante Dropout Mysteries
Zack Lightman has spent his life dreaming. Dreaming that the real world could be a little more like the countless science-fiction books, movies, and videogames he's spent his life consuming. Dreaming that one day, some fantastic, world-altering event will shatter the monotony of his humdrum existence and whisk him off on some grand space-faring adventure. But hey, there's nothing wrong with a little escapism, right? After all, Zack tells himself, he knows the difference between fantasy and reality. He knows that here in the real world, aimless teenage gamers with anger issues don't get chosen to save the universe. And then he sees the flying saucer. Even stranger, the alien ship he's staring at is straight out of the videogame he plays every night, a hugely popular online flight simulator called Armada--in which gamers just happen to be protecting the earth from alien invaders. No, Zack hasn't lost his mind. As impossible as it seems, what he's seeing is all too real. And his skills--as well as those of millions of gamers across the world--are going to be needed to save the earth from what's about to befall it. It's Zack's chance, at last, to play the hero. But even through the terror and exhilaration, he can't help thinking back to all those science-fiction stories he grew up with, and wondering: Doesn't something about this scenario seem a little...familiar? At once gleefully embracing and brilliantly subverting science-fiction conventions as only Ernest Cline could, Armada is a rollicking, surprising thriller, a classic coming of age adventure, and an alien invasion tale like nothing you've ever read before--one whose every page is infused with the pop-culture savvy that has helped make Ready Player One a phenomenon.
The basis for the Major Motion Picture Mr. Holmes starring Ian McKellen and Laura Linney and directed by Bill Condon.It is 1947, and the long-retired Sherlock Holmes, now 93, lives in a remote Sussex farmhouse with his housekeeper and her young son. He tends to his bees, writes in his journal, and grapples with the diminishing powers of his mind. But in the twilight of his life, as people continue to look to him for answers, Holmes revisits a case that may provide him with answers of his own to questions he didn't even know he was asking-about life, about love, and about the limits of the mind's ability to know. A novel of exceptional grace and literary sensitivity, A Slight Trick of the Mind is a brilliant imagining of our greatest fictional detective and a stunning inquiry into the mysteries of human connection.From the Trade Paperback edition.
In nature, microorganisms are generally found attached to surfaces as biofilms such as dust, insects, plants, animals and rocks, rather than suspended in solution. Once a biofilm is developed, other microorganisms are free to attach and benefit from this microbial community. The food industry, which has a rich supply of nutrients, solid surfaces, and raw materials constantly entering and moving through the facility, is an ideal environment for biofilm development, which can potentially protect food pathogens from sanitizers and result in the spread of foodborne illness. Biofilms in the Food Environment is designed to provide researchers in academia, federal research labs, and industry with an understanding of the impact, control, and hurdles of biofilms in the food environment. Key to biofilm control is an understanding of its development. The goal of this 2nd edition is to expand and complement the topics presented in the original book. Readers will find: The first comprehensive review of biofilm development by Campylobacter jejuni An up-date on the resistance of Listeria monocytogenes to sanitizing agents, which continues to be a major concern to the food industry An account of biofilms associated with various food groups such as dairy, meat, vegetables and fruit is of global concern A description of two novel methods to control biofilms in the food environment: bio-nanoparticle technology and bacteriophage Biofilms are not always a problem: sometimes they even desirable. In the human gut they are essential to our survival and provide access to some key nutrients from the food we consume. The authors provide up-date information on the use of biofilms for the production of value-added products via microbial fermentations. Biofilms cannot be ignored when addressing a foodborne outbreak. All the authors for each chapter are experts in their field of research. The Editors? hope is that this second edition will provide the bases and understanding for much needed future research in the critical area of ?Biofilm in Food Environment?.
Aquaculture Ecosystems contains a thorough and exciting synthesis of current information on aquaculture practices and substantial discussion of the way forward in transforming the aquaculture industry by improving its sustainability. This important book includes discussion of all the current major issues relating to aquaculture practices in relation to the ecology of their situations, environmental concerns, and details of how sustainability can be improved. Efforts have been made to include chapters that go beyond the stage of debate on old topics, providing conclusions to provide leads for action plans and practices addressing modern challenges such as global climate change. Commencing with a chapter covering concerns and solutions centred around seafood security, the following chapters cover the biology and behavior of aquatic animals and their selection for use in aquaculture systems, integrated multi-trophic aquaculture, nutrient inputs and pollution, biofouling, blue carbon stocks in coastal aquaculture, climate change adaptations and knowledge management in aquaculture. Written by internationally-recognized experts in aquaculture and ecology, and edited by Saleem Mustafa, well known for his work in aquatic sciences, the book provides a great deal of use and interest to all those involved in aquaculture planning and development, environmental sciences and aquatic ecology. All libraries in universities and research establishments where biological sciences and aquaculture are studied and taught should have copies of this vital reference on their shelves.
Clinical Pathology and Laboratory Techniques for Veterinary Technicians provides a comprehensive reference of laboratory procedures featuring 'how-to' information as it pertains to small animals, horses, and cattle. An inclusive reference of laboratory procedures pertaining to small animals, horses and cattle Provides information on hematology, hemostasis, clinical chemistry, urinalysis, parasitology, and fecal testing Features high-quality photographs labelled with magnification and stain information, which clearly depict cellular morphology, inclusions and infectious organisms Offers key objectives, technician tip boxes, case examples and a glossary of key terms A companion website provides images from the book for download, instructor questions and answer key to multiple choice questions in the book
Praise for the First Edition "This pioneering work, in which Rao provides a comprehensive and up-to-date treatment of small area estimation, will become a classic...I believe that it has the potential to turn small area estimation...into a larger area of importance to both researchers and practitioners." - Journal of the American Statistical Association Written by two experts in the field, Small Area Estimation, Second Edition provides a comprehensive and up-to-date account of the methods and theory of small area estimation (SAE), particularly indirect estimation based on explicit small area linking models. The model-based approach to small area estimation offers several advantages including increased precision, the derivation of "optimal" estimates and associated measures of variability under an assumed model, and the validation of models from the sample data. Emphasizing real data throughout, the Second Edition maintains a self-contained account of crucial theoretical and methodological developments in the field of SAE. The new edition provides extensive accounts of new and updated research, which often involves complex theory to handle model misspecifications and other complexities. In addition to the information on survey design issues and traditional methods employing indirect estimates based on implicit linking models, Small Area Estimation, Second Edition also features: Additional sections describe an R package for SAE and applications with R data sets that readers can replicate Numerous examples of SAE applications throughout the book, including recent applications in U.S. Federal programs New topical coverage on extended design issues, synthetic estimation, further refinements and solutions to the Fay-Herriot area level model, basic unit level models, and spatial and time series models A discussion of the advantages and limitations of various SAE methods for model selection from data as well as comparisons of estimates derived from models to reliable values obtained from external sources, such as previous census or administrative data Small Area Estimation, Second Edition is an excellent reference for practicing statisticians and survey methodologists as well as practitioners interested in learning SAE methods. The Second Edition is also an ideal textbook for graduate-level courses in SAE and reliable small area statistics.
NMR in Pharmaceutical Sciences is intended to be a comprehensive source of information for the many individuals that utilize MR in studies of relevance to the pharmaceutical sector. The book is intended to educate and inform those who develop and apply MR approaches within the wider pharmaceutical environment, emphasizing the toolbox that is available to spectroscopists and radiologists. This book is structured on the key processes in drug discovery, development and manufacture, but underpinned by an understanding of fundamental NMR principles and the unique contribution that NMR (including MRI) can provide. After an introductory chapter, which constitutes an overview, the content is organised into five sections. The first section is on the basics of NMR theory and relevant experimental methods. The rest follow a sequence based on the chronology of drug discovery and development, firstly 'Idea to Lead' then 'Lead to Drug Candidate', followed by 'Clinical Development', and finally 'Drug Manufacture'. The thirty one chapters cover a vast range of topics from analytical chemistry, including aspects involved in regulatory matters and in the prevention of fraud, to clinical imaging studies. Whilst this comprehensive volume will be essential reading for many scientists based in pharmaceutical and related industries, it should also be of considerable value to a much wider range of academic scientists whose research is related to the various aspects of pharmaceutical R&D; for them it will supply vital understanding of pharmaceutical industrial concerns and the basis of key decision making processes.
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updatedIn Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals.New sections on the new media available to nonprofit marketersTechniques for analyzing your market and developing a comprehensive marketing planMarketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibilityMethods for developing a marketing program that reaches both the consumers of your service and the donors who support your organizationDo you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising Goes beyond the hows and whys to include lots of hands-on advice and real-world examples Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.