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John Keats: Selected Poems (Macmillan Collector's Library #188)
by John KeatsKeats is one of the major figures in the second generation of Romantic Poets and was considered by Tennyson to be the greatest poet of the nineteenth century. The preoccupying themes of Keats' poetry are love, art, sorrow, the natural world and thenature of the imagination. However, his poetry is often also indirectly critical of conventional political, religious, and sexual beliefs. This collection contains pieces from different periods in his short life, from his earliest verse to his later unpublished poems. It also includes his best-loved works, such as The Eve of St Agnes, Lamia, and the Odes, and extracts from Endymion.
The Judge: More Than Just a Game
by Robin Smith Rob Smyth* SHORTLISTED FOR THE TELEGRAPH SPORTS BOOK AWARDS *Robin Smith was one of England's most popular cricketers of the 1990s. The Judge, as he was known to all, took on some of the most dangerous fast bowlers of all time with a skill and fearlessness that ensured hero status. His savage square cut drew roars of approval from fans all around the world, especially those of his beloved England and Hampshire. But when he was prematurely dumped from the England set-up at the age of 32, he had to face his toughest opponent of all - himself. Smith suffered a debilitating loss of identity, especially when he retired from professional cricket in 2003, and struggled to deal with the contradictions in his personality. Was he the Judge, the fearless warrior, or Robin Smith, the frantic worrier? Without a support structure to transition from cricket to the outside world, Smith suffered from mental health, alcohol, marital and financial problems until he hit rock bottom and planned to take his own life. In The Judge - More than Just a Game, he revisits his experience of extreme darkness and challenges received wisdom about masculinity and mental health. He also shares the many highs and lows of his eventful international and county career, including his exhilarating battles with the West Indies and his struggles against mystery spin. And he reflects fondly on a time when cricketers worked hard and partied even harder; a time almost unrecognisable to the modern day.
Just One More Question: Stories from a Life in Neurology
by Niall TubridyThe No 1 Bestseller'Compelling ... colourful, thoughtful' Sunday Independent'Tubridy's compassionate, no-nonsense approach makes him a comforting guide through the landscape of neurological medicine' Irish Times__________As a medical student Niall Tubridy fell in love with neurology. Figuring out how the brain and nervous system signal problems was a form of high stakes detective work and answers could be life-changing.Just One More Question is the story of Niall Tubridy's career in neurology. He shares the stories of encounters that are, by turn, poignant, dramatic and funny, such as...- The chef who goes for his usual morning walk, and loses his memory for the next six hours- The painter who believes her left hand is her guardian angel- The eager young lover whose head 'explodes' every time he orgasmsUsing simple and illuminating language Tubridy also explains well-known conditions like multiple sclerosis, motor neuron disease and Parkinson's and and brings us into the examining room as he accompanies patients with these diagnoses on their challenging path.In addition, he reflects candidly on the reasons he, a doctor's son, went into medicine, how he has been tested, and what he has learned about people - and about himself - along the way.Revealing, gripping and moving, Just One More Question will make you think in a new way about the human brain - and about what it's like to be a doctor.__________'Fascinating ... teems with interesting characters' Sunday Business Post '[Oliver] Sacks hoped that his neurological tales ... could bring us closer to where the psychic and the physical meet ... Tubridy's concerns are less rarefied. He wants us to understand the human toll that illness takes' Sunday Times'It's a most readable book. There's no jargon in it' Seán O'Rourke, RTÉ'[My brother] has written a book which has to be one of the most extraordinary books written in Irish medical history! I would say that, wouldn't I? But it is great. It's really good, really accessible, a super read. We're all very proud of him' Ryan Tubridy, RTÉ 'Fascinating' Liz Nugent'Very interesting and very entertaining' Pat Kenny'Niall's sense of wonder at the human brain is enormously clear even with almost three decades of work in the field under his belt' RTÉ Lifestyle'Will make you think in a whole new way about the human brain' Ireland AM'A book that will fascinate you with the patients' tales but leave you at the end pondering the notion of what life really is' Journal.ie'Simple and illuminating' Irish News'Written in a very accessible way for non-medical people, like myself' Dave Fanning, RTÉ
Kaihididu Nadesennanu: ಕೈಹಿಡಿದು ನಡೆಸೆನ್ನನು
by Smt. Usha Navarathna Ramಕೈಹಿಡಿದು ನಡೆಸೆನ್ನನು ಒಂದು ಸಾಮಾಜಿಕ ಕಾದಂಬರಿ. ಜೀವನವು ಗೊಂದಲಮಯವಾದಾಗ ಸಹಾನುಭೂತಿ ಮತ್ತು ಸಹಾಯವು ಮುಖ್ಯವಾಗಿದೆ. ಇದರ ಕೊರತೆಯಾದಾಗ ಅಸಹಾಯಕತೆಯಿಂದ ಹೊರಬರಲು ದಾರಿ ಹುಡುಕುವುದು ಸಹಜ. ಇಂತಹ ಕಷ್ಟಗಳಿಂದ ಮುಕ್ತಿ ಪಡೆಯಬೇಕೆಂದಾಗ ಎಲ್ಲೆಂದರಲ್ಲಿ ಎಡವಿ ಬಿದ್ದರೆ ಆಶ್ಚರ್ಯವಿಲ್ಲ. ನೀವು ಎಡವಿ ಬಿದ್ದಾಗ, ನಿಮ್ಮ ಕೈ ಹಿಡಿಯಲು ನಿಮಗೆ ಮಾರ್ಗದರ್ಶಿ ಬೇಕು.
Kallocain
by Karin BoyeA pioneering work of dystopian fiction from one of Sweden's most acclaimed writersWritten midway between Brave New World and Nineteen Eighty-Four, as the terrible events of the Second World War were unfolding, Kallocain depicts a totalitarian 'World State' which seeks to crush the individual entirely. In this desolate, paranoid landscape of 'police eyes' and 'police ears', the obedient citizen and middle-ranking scientist Leo Kall discovers a drug that will force anyone who takes it to tell the truth. But can private thought really be obliterated? Karin Boye's chilling novel of creeping alienation shows the dangers of acquiescence and the power of resistance, no matter how futile.Translated with an introduction by David McDuff
Kerstmis in de armen van de hertog
by Amanda MarielLady Marina Ellis is te schande gemaakt en verraden door de mensen die ze het meest vertrouwde. Ze is bijna dood en heeft dringend behoefte aan redding. Evan Lockhart, had nooit verwacht een vrouw te vinden die buiten zijn hertogdom begraven ligt in een sneeuwbank, maar nu hij haar vindt, kan hij haar zijn rug niet toekeren. Als Kerstmis nadert vormen de twee een band, maar kunnen ze de obstakels tussen hen overwinnen en hun kans op liefde omarmen?
King of the Road (The Brotherhood of the Wheel #2)
by R. S. BelcherThey are the Brotherhood of the Wheel: a secret society of truckers, bikers, nomads, and others who defend America’s roads and rails from unnatural threats lying in wait for unwary travelers.Now a missing-person case leads to a string of roadside murders and mutilations that stretches back decades—and to a cult of murderous clowns who are far more than mere urban legends. Greasepaint and lunatic grins are the last things their victims ever see.And as if that’s not trouble enough, trucker Jimmy Aussapile and his allies must also cope with a violent civil war within an outlaw biker gang long associated with the Brotherhood, as well as run-ins with a rival gang led by a fierce werewolf biker chick who fights tooth and claw to protect her pack. From Depression-era hobo camps to a modern-day trailer park hiding unearthly secrets, fear lurks just beyond the headlights for the Kings of the Road.At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Kneelers: The Unsung Folk Art of England and Wales
by Elizabeth BinghamA charming and witty history of the quirky - but surprisingly widespread - craft of embroidering kneeler cushions. The perfect gift book this Christmas, for those who love kneelers and those who don't!'A lovely look at a not-quite-vanishing craft that lies, literally, below our knees ... Inventive and interesting' The Oldie, 'Best Reads for All Ages This Christmas''A treasure of a collection' Amber Butchart, of BBC's The Great British Sewing Bee'I think I may already have discovered the best non fiction book of 2023' Reverend Richard Coles, author of A Murder Before EvensongKneelers is a celebration of the most widely practised - but often overlooked - folk art in England and Wales over the past ninety years: the design and craft of church kneelers. Featuring charming stories and enchanting designs from churches across the country, the book traces the history of kneelers; from their spectacular beginnings at Winchester in the 1930s to their booming popularity after Queen Elizabeth II's coronation and the present-day congregations who are keeping the tradition alive.In their range and diversity, the kneelers collected here form a fascinating social record of the concerns and interests that occupied their makers - including local fauna and flora, cricket, dragons, post-war tributes and the thrills of high-speed travel.Filled to the brim with beautiful full-colour images, Kneelers displays the quirky artistry and widely varied (and often surprising) motifs which have characterised church kneelers in the twentieth century. It rejoices in the personal stories of some of the people who have practised and advanced the art form, and is a wonderful commemoration of what happens when communities come together to celebrate their history and their environment.'A glorious and delightful salute' Tracy Chevalier, author of A Single Thread'This book is a Godsend!' Alan Titchmarsh, author of The Gardener's Almanac
Kulvruttant: कुलवृत्तांत
by Narayan Dharapमानव स्वत:च्या उत्क्रांतीचा कधी विचार तरी करतो का? आपण कोण होतो, कोठून आलो, कोठे चाललो आहोत, या प्रवासाची परिणती कशात होणार आहे याचा माणूस कधी विचार तरी करतो का? मी तरी कोण? येथे या शहरात कसा आलो? प्रत्यक्ष मी नाही; पण माझे पूर्वज... कोठून आले? महत्त्वाकांक्षेने आले की, गरजेपोटी आले? मी अनेक कुलवृत्तांत वाचले होते. चारचार, पाचपाच पिढ्यांचा इतिहास. त्यात एका तक्त्याच्या रूपात मांडला होता. आडव्या उभ्या रेषांनी जोडलेली ती फक्त नावं होत. अमक्याची ती चार-पाच मुलं... त्यांचे विवाह... त्यांची मुलं... हा नावांचा आणि रेषांचा तक्ता त्यांच्या खऱ्या आयुष्याबद्दल काय सांगणार? त्या तर फराट्यांनी ओढलेल्या रेषाकृती होत्या; पण माझ्या विलक्षण अनुभवात या रेषाकृती सजीव झाल्या होत्या. रंग... रूप... सुखं... दु:ख... अशा सगुण त्रिमित स्वरूपात समोर आल्या होत्या... रोजच्या व्यवहाराच्या चौकटीत हा असाधारण अनुभव बसवणं किती कठीण होतं! जवळजवळ अशक्यच! पण इथे धोका होता. त्या कालगर्तेत माझा प्रवेश अगदी सहज होत होता. पण काही कारणाने, अपघाताने, दुर्दैवाने मला परत माझ्या एकवीसाव्या शतकात परत येता आलं नाही तर? मी कालवस्त्राच्या त्या सुरकुतीत अडकून पडलो तर? सर्व शक्यतांचा विचार करायला हवा...
La conquête
by Cecilia CamposNina, Etant un engagement sérieux, l'amour vrai est nul. Me concernant, il ne me faut qu'un homme « chaud », juste pour un soir. Cela me permet d'avoir tout ce que je veux et d'être en permanence sous contrôle, peu importe la situation. L'amour et l'engagement ne menant qu'à l'ennui et la routine, je me demande où se trouve l'aventure dans tout cela ? Mon prochain objectif est d'avoir le magnifique et insaisissable Sebastian Strong, PDG de la société pour laquelle je travaille. Il est puissant, riche, toujours sous contrôle sur les femmes qui semblent toutes tomber à ses pieds ou dans son lit, dès la première nuit. Cette fois, il me sera à moi, je le poursuivrai. Sebastian Elle pense que l'amour est un jeu ? Je suis certain de connaître sa prochaine aventure. Elle va essayer de me séduire sans pour autant tomber amoureuse. Elle croit être le chat qui chasse sa proie ? Ce qu'elle ne sait pas encore, c'est que je la poursuis depuis maintenant des années. Maintenant que je connais tout ce que je voulais savoir sur cette fille qui hante mes rêves, je suis sur le point de mettre en œuvre le plan le plus important de ma vie. Je veux que Nina soit à moi et pas uniquement pour une nuit. C'est un gros défi, c'est l'amour. Il en va du reste de nos vies. Elle s'imagine avoir le contrôle de la situation, elle n'a aucune idée de notre avenir ensemble.
La dame et la bête
by C. S LuisEvelyn est une reine dévouée, gouvernée par ses obligations royales et sa loyauté envers le clergé. Mais ce sont ses mêmes règles qu’elle désire ardemment enfreindre. Durant une promenade, elle se retrouve dans les ruines d’un vieux château, perdue dans les plaisirs coupables de ses désirs et excitée par la découverte de son corps en éveil. Quand elle est séduite et soumise par une bête, elle est convaincue que ses rêves ne sont que fantasmes. Ouvrant ainsi un tout nouveau monde qu’elle désirait profondément. Entre-temps, à l’insu d’Evelyn, tout son clergé se cache dans un fantasme sexuel et c’est peut-être un secret qu’Evelyn aurait préféré ne jamais découvrir.
A Ladybird Book About Donald Trump (Ladybirds for Grown-Ups)
by Jason Hazeley Joel MorrisAs we prepare to wave the President out of the White House, commemorate the past four years with this charming introduction to his very important life and his many, many friends - the perfect stocking filler this Christmas._________'When Donald won the election, he did not believe it."This election was a bad, unfair election," said Donald, about the election that he won.One day, Donald might lose an election. He will not like that election at all.And when Donald is told it is time to stop being the President, who knows what exciting things will happen next?'_________'Anyone can grow up to become the President.Or they can become President first and think about growing up later.'_________This delightful book is the latest in the series of Ladybird books which have been specially planned to help grown-ups with the world about them.Something the President himself could do with.The large clear script, the careful choice of words, the frequent repetition and the thoughtful matching of text with pictures all enable grown-ups to think they have taught themselves to cope.Featuring original Ladybird artwork alongside brilliantly funny, brand new text.Praise for The Story of Brexit:'Hilarious' Stylist'One of the Best Comedy Books of 2018' The List'The latest offering in the hilarious Ladybird for Grown Ups series is a funny mickey-take of the Brexit debate (and boy, do we need some fun)' Sunday Post
Lampedusa: A Novel
by Steven PriceLike Colm Tóibín’s The Master or Michael Cunningham’s The Hours, a novel about art and writing in the life of one of the greatsSet in a sun-drenched Sicily, among the decadent Italian aristocracy of the late 1950s, Steven Price’s Lampedusa explores the final years of Giuseppe Tomasi, the last prince of Lampedusa, as he struggles to complete his only novel, The Leopard.In 1955, Tomasi was diagnosed with advanced emphysema; shortly after, he began work on a novel that would fail to be published before his death four years later. When The Leopard at last appeared, it won Italy’s Strega Prize and became the greatest Italian novel of the century.Adhering intensely to the facts of Tomasi's life but moving deep into the mind of the author, Lampedusa inhabits the complicated interior of a man facing down the end of his life and struggling to make something of lasting worth while there is still time.
The Land of Roar (Land of Roar #1)
by Jenny McLachlanEveryone remembers their secret imaginary world…but what if you discovered that yours was real? When Arthur and Rose were little, they were the heroes of Roar, a magical world they invented where the wildest creations of their imaginations roamed. Now that they’re eleven, Roar is just a distant memory. But it hasn’t forgotten them.When their grandfather is spirited away into Roar by the villain who still haunts their nightmares, Arthur and Rose must go back to the world they’d almost left behind. And when they get there, they discover that Grandad isn’t the only one who needs their help.This enchanting, action-packed novel is perfect for readers who’ve always dreamed of exploring Narnia and Neverland.
L'arte di relazionarsi: Impara a relazionarti in modo sano
by Danilo H. GomesDal tanto più relazionarsi con le macchine piuttosto che con persone, gli esseri umani hanno apparentemente perso le abilità sociali necessarie per mantenere buoni i loro rapporti. Ci sono quelli che hanno rinunciato a relazionarsi ed oggi vivono chiusi in pochi metri cubi cercando di vivere in solitudine. Come relazionarsi? Come mantenere una relazione? Con chi relazionarsi? Questi e tanti altri sono i dubbi che solitamente invadono la mente delle persone di tutto il mondo. Ciò è facilmente comprensibile prendendo in considerazione la situazione in cui le generazioni di questo secolo si trovano. Stiate disposti a cambiare le vostre abitudini e preparatevi per sfruttare dei vostri rapporti in modo immensamente piacevoli, oltre che a mantenerli solidi e sani.
The Last House Guest
by Megan Miranda**A Reese Witherspoon x Hello Sunshine Book Club Pick and New York Times bestseller** A year after a summer guest dies under suspicious circumstances, her best friend lives under a cloud of grief and suspicion in this &“fast-paced and gripping&” (People) thriller filled with &“dizzying plot twists and multiple surprise endings&” (The New York Times Book Review).Littleport, Maine, has always felt like two separate towns: an ideal vacation enclave for the wealthy, whose summer homes line the coastline; and a simple harbor community for the year-round residents whose livelihoods rely on service to the visitors. Typically, fierce friendships never develop between a local and a summer girl—but that&’s just what happens with visitor Sadie Loman and Littleport resident Avery Greer. Each summer for almost a decade, the girls are inseparable—until Sadie is found dead. While the police rule the death a suicide, Avery can&’t help but feel there are those in the community, including a local detective and Sadie&’s brother, Parker, who blame her. Someone knows more than they&’re saying, and Avery is intent on clearing her name, before the facts get twisted against her. &“A riveting read…from master of suspense, Megan Miranda,&” (Mary Kubica, New York Times bestselling author of The Good Girl) The Last House Guest is a clever, twisty mystery that brilliantly explores the elusive nature of memory and the complexities of female friendships.
The Last Negroes At Harvard: The Class of 1963 and the 18 Young Men Who Changed Harvard Forever
by Kent Garrett Jeanne EllsworthThe untold story of Harvard’s class of ’63, whose Black students fought to craft their own identities on the cusp between integration & affirmative action.In the fall of 1959, Harvard recruited an unprecedented eighteen “Negro” boys as an early form of affirmative action. Four years later they would graduate as African Americans. Some fifty years later, one of these trailblazing Harvard grads, Kent Garrett, would begin to reconnect with his classmates and explore their vastly different backgrounds, lives, and what their time at Harvard meant.Garrett and his partner Jeanne Ellsworth recount how these eighteen youths broke new ground, with ramifications that extended far past the iconic Yard. By the time they were seniors, they would have demonstrated against national injustice and grappled with the racism of academia, had dinner with Malcolm X and fought alongside their African national classmates for the right to form a Black students’ organization.Part memoir, part group portrait, and part narrative history of the intersection between the civil rights movement and higher education, this is the remarkable story of brilliant, singular boys whose identities were changed at and by Harvard, and who, in turn, changed Harvard.
The Last Voyage of Mrs Henry Parker
by Joanna NellAs the wife of retired ship's doctor Dr Henry Parker, Evelyn is living out her twilight years aboard the Golden Sunset. Every night she dresses for dinner - gown, tiara, runners - and regales her fellow passengers with stories of a glamorous life travelling the world in luxury.But now Henry is missing, and it is up to Evelyn to find him.The Last Voyage of Mrs Henry Parker is a love letter to the memories we make over the course of a lifetime, and how the heart remembers what matters, even when the mind has long forgotten.'Whip-smart dialogue, humour and sarcasm add a whole new dimension to Mrs Henry Parker and her last voyage. A heart-warming story, extremely well written and highly addictive' Sun Herald**Contains BONUS chapters from Joanna's latest heartwarming and hilarious novel, The Tea Ladies of St Jude's Hospital**
Late-Life Love: A Memoir
by Susan Gubar“Winning [and] intelligent. . . . [An] impressive, often heartening addition to the literature of aging.” — Heller McAlpin, Wall Street Journal In this “unique blend of memoir and literary commentary” (Bookpage), acclaimed author and literary scholar Susan Gubar contemplates the beauty and strength of enduring love—both for her husband and for the literature that has shaped her life. Throughout the complications of devoted caregiving, her own ongoing cancer treatments, and a stressful move to a more manageable apartment, Gubar proves that love and desire have no expiration date—on the page or in life. Late-Life Love offers a resounding retort to ageist stereotypes, appraises the obstacles unique to senior couples, and celebrates second chances.
Le Origini della Stirpe: Libro primo (La Stirpe Eterna #1)
by Dawn BrowerLe Origini della Stirpe è il primo romanzo della saga della Stirpe Eterna, un racconto che segue le vincende dei discendenti della famiglia Dalais, da sempre depositaria di doni speciali, loro ritengono siano una benedizione, ma nella Scozia del XVI, con la caccia alle streghe che infuria, i fratelli Niall, Sorcha e Caitrìona vengono condannati a bruciare sul rogo, ciononostante la loro eredità non andrà perduta...
Le rosse si divertono di più
by Sharon KleveLa vita di Ambrosine Dubreauil è tranquilla, calma e rilassante fino a quando il sexy Remy LaCroix entra in Chi vuole il Voodoo, il suo negozio di voodoo in Bourbon Street a New Orleans, e intreccia la sua vita alla sua. Il rifugio per alligatori di Remy accoglie animali feriti, li riabilita e poi li rilascia nella palude. Quando visita il Chi vuole il Voodoo, in cerca di una pozione per proteggere i suoi alligatori dai bracconieri, incontra la bella sacerdotessa Ambrosine. Pozioni, talismani e incantesimi non sono in grado di proteggere il cuore di Ambrosine dall'affascinante accento della Louisiana di Remy, dal suo amore per gli animali e dalla sua chiassosa famiglia.
Lead Successful Projects (Penguin Business Experts Series)
by Antonio Nieto-RodriguezAre you struggling to juggle multiple projects? Do you often lose control of your budget? Does communicating your progress to the rest of your team cause you undue stress? Project management is an essential skill for anyone who needs to get things done in any organisation, and is absolutely critical for anyone leading strategic change. In Lead Successful Projects, the Penguin Business Expert guide, Antonio Nieto-Rodriguez introduces a simplified but strategic approach to project management developed over the last 20 years coaching executives, managers and MBAs.Learn how to break down your project into manageable elements, define smart goals and meet them in this concise and practical guide to project success.
Lean Development and Innovation: Hitting the Market with the Right Products at the Right Time
by Luciano AttolicoUsing Toyota's principles for product and process development, this book focuses the implementation of the Lean system during the past 10 years in dozens of corporations across various industries. The book highlights all steps on the journey from common trouble area to remarkable results. As it is written by a manager for other managers, it contains real work discoveries and insights. The author provides case studies from many different fields of application. The reader gains insight on US and European companies that successfully streamlined their innovation and product-development processes. These companies have overcome difficult periods and major challenges thanks to the ability to innovate with new Lean methodologies and, above all, a new workplace culture and mindset. The goal of this book is to help managers successfully apply Lean principles in the innovation and development area of their company while benefitting from the author's lessons learned during his many years of capitalized experience.This book provides a comprehensive framework that supports, step-by-step, the successful application of Lean principles in the innovation and development areas of the company. Readers learn how to drastically reduce the time required to develop products and discover and eliminate hidden costs and critical waste while increasing value for customers.
Lean in Agriculture: Create More Value with Less Work on the Farm
by Vibeke Fladkjaer Nielsen Susanne PejstrupResponding to a recent surge in interest and application, this book is the first to comprehensively address how Lean thinking and tools can be implemented in agriculture and agribusiness. This tactical guide breaks down barriers, clearly depicting how improvement techniques originally developed for factories can derive the same powerful results on farms.Expert Lean farming consultants, Susanne Pejstrup and Vibeke Fladkjaer Nielsen, present these methods in a clear, easy-to-read style, accessible to farmers all over the world. Case studies from multiple farm types – including crops, pigs and dairy cattle – demonstrate how respect for people, continuous improvement, and visual management techniques can improve resilience and profitability on the farm. Richly illustrated, Lean in Agriculture appeals not only to farmers, but to farm workers, food processing companies, veterinarians, consultants and other stakeholders in the agribusiness sector.Key Features: Translates Lean thinking into agricultural terms. Takes a people-centric approach to a Lean agricultural production system. Serves as an implementation guide , with clear writing and concise, easy-to-follow instructions tailored to the agricultural sector. Illustrates agriculture-specific Lean implementation with a wide range of case studies and memorable images.
Lean Transportation Management: Using Logistics as a Strategic Differentiator
by Mohamed AchahchahThis book provides an overview of the key transportation management processes from a shipper’s perspective. It enables managers to gain quick insight in the added value of transportation as a strategic differentiator, its key drivers, and guidelines on how to use them in an effective and efficient decision-making process. It explains how to identify and eliminate waste using basic Lean tools and proven concepts. The reader is guided on how to start implementing the Lean methodology and best practices in the industry to realize significant savings.Companies such as Adidas and Amazon are using transportation to increase sales by delivering purchased products faster than the competition. These companies do not treat transportation as a cost center. They are not focusing on reducing transportation spending. They allow customers to buy any product that is available in any store or warehouse and have it delivered to their homes. By delivering faster than the competition, they increase sales. At the same time, they lower their total supply chain costs as faster deliveries lead to fewer returns. Reduction of returns means higher sales and lower transportation costs for returns. The result is higher profits while creating more value for the customer.Transportation is moving from a cost center towards a profit center. The traditional logistics service providers are perceived to not innovate fast enough. Top management must understand the transportation management basics and use it in their strategic decision-making. They should be involved in discussions on how to organize the transport management function in the best way and how to use it as a service differentiator. Transportation is more than the efficient movement of supplies, sub-assemblies and final products. In addition, it is more than the key performance indicators on the business-balanced scorecard. Transportation management professionals fail to catch top management’s attention due to the use of technical language. It is more difficult to understand transportation key performance indicators such as loading degree, net and gross pick-up and delivery reliability. It is easier to get top management attention when talking about lost sales due to stock-outs, lost tenders due to long delivery times, high inventory holding and scrap costs.