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The Royal Ball: The Newest Princess; The Royal Ball; The Puppy Prince; Star Showers (Itty Bitty Princess Kitty #2)
by Melody MewsItty must learn to dance before her first royal ball in this second adorable book in the Itty Bitty Princess Kitty chapter book series!There&’s going to be a royal ball at the palace! The ball is when Itty will present herself as princess for the first time. Itty also has to teach all of Lollyland a new dance on the spot. There&’s just one problem. Itty has no idea how to dance! Will the princess figure something out, or will she dance her way into disaster?With easy-to-read language and illustrations on every page, the Itty Bitty Princess Kitty chapter books are perfect for emerging readers.
Unexpected Gifts: Discovering the Way of Community
by Christopher L. HeuertzIn this heartfelt and thoughtful book, Christopher Heuertz writes of the dangers of isolation, the challenges we face when we join together and the struggles and joys that emerge from genuine community bonding.“Ironically, as much as we yearn for deep friendships and meaningful communities, many of us seem to be unable to find our way into them. Even if we know we’re made for community, finding one and staying there seems almost impossible. Though we hate to admit it, if we stay long enough in any relationship or set of friendships, we will experience failure, doubt, burnout, loneliness, transitions, a loss of self, betrayal, frustration, a sense of entitlement, grief, and weariness. Yet it’s these painful community experiences, these tensions we struggle to navigate, that hold surprising gifts.” —FROM THE PREFACE IN A STRIKINGLY confessional tone and vividly illustrated through story, Unexpected Gifts names eleven inevitable challenges that all friendships, relationships, and communities experience if they stay together long enough. Rather than allowing these challenges to become excuses to leave, Chris Heuertz suggests that things like betrayal, transitions, failure, loss of identity, entitlement, and doubt may actually be invitations to stay. And if we stay, these challenges can become unexpected gifts. *** Betrayal, failure, loss of identity, doubt. If your relationships have suffered from any of these pitfalls, this book will show you that staying together can create something more—even something beautiful. IN THIS HEARTFELT and thoughtful book, Christopher Heuertz writes of the dangers of isolation, the challenges we face when we join together, and the struggles and joys that emerge from genuine community bonding. Whether readers are forming a new community, searching for deeper community, or participating in a longtime community, they will find inspiration, caution, guidance, and encouragement as they discover the beauty of pressing in to the ambiguities of growing relationships in this tender and honest testimony about how we are woven together by grace.
Daughters of Fortune: A Novel
by Tara HylandA FASHION DYNASTY AT WARWilliam Melville’s daughters are heiresses to the world’s most exclusive fashion dynasty. Beautiful and rich, they are envied by all. But behind the glittering façade of their lives, each girl hides a dark secret that threatens to tear their family apart.Smart, ambitious Elizabeth knows how to manipulate every man she meets, except the one who counts: her father.Gentle, naïve Caitlin, the illegitimate child, struggles to fit into a world of privilege while staying true to herself.Stunning, spoiled Amber, the party girl with a weakness for bad boys; more fragile than anyone realizes.As each of them seeks to carve out her own destiny, Elizabeth, Caitlin, and Amber face difficult choices, which will take them in wildly different directions. But as old wounds resurface and threaten to destroy the foundations of the Melville empire, their paths will cross again. Because the simple truth is that, no matter how far you go, you cannot escape the claims of family.
Thrive, Don't Simply Survive: Passionately Live the Life You Didn't Plan
by Karol LaddLife is unpredictable and often doesn't turn out as we'd planned. The things that matter most to us -- marriages, children, careers, families, and friends -- sometimes fall apart and leave us only with deflated dreams. Whether you're struggling with the big issues of life or simply overwhelmed by the demands of every single day, Karol Ladd's powerful biblical principles will give you the help you need. In this book, you will discover how to redefine your unexpected life, and you'll learn concrete skills that will help you move past simply surviving and into a thriving life that is lived passionately and with joy. New purpose and hope await you just beyond the cover of this book.
The Greatest Game: The Yankees, The Red Sox, And The Playoff Of '78
by Richard BradleyIn this spellbinding book, Richard Bradley tells the story of what was surely the greatest major league game of our lifetime and perhaps in the history of professional baseball. That game, played at Fenway Park on the afternoon of October 4, 1978, was the culmination of one of the most tense, emotionally wrought seasons ever, between baseball's two most bitter rivals, the Boston Red Sox and the New York Yankees. Both teams finished this tumultuous season with identical 99-64 records, forcing a one-game playoff. With a one-run lead and two outs, with the tying run in scoring position in the bottom of the ninth, the entire season came down to one at-bat and to one swing of the bat. It came down, as both men eerily predicted to themselves the night before, to the aging Red Sox legend, Carl Yastrzemski, and the Yankees' free-agent power reliever, Rich "Goose" Gossage. Anyone who calls himself a baseball fan knows the outcome of that confrontation. And yet such are the literary powers of the author that we are pulled back in time to that late-afternoon moment and become filled anew with all the taut sense of drama that sports has to offer, as if we don't know what happened. As if the thoughts swirling around in the heads of pitcher and hitter are still fresh, both still hopeful of controlling events. That climactic game occurred thirty seasons ago and yet it still captures our imagination. In this delightful work of sports literature, we watch the game unfold pitch by pitch, inning by inning, but Bradley is up to something more ambitious than just recounting this wonderful game. He also tells us the stories of the participants -- how they got to that moment in their lives and careers, what was at stake for them personally -- including the rivalries within the rivalry, such as catcher Carlton Fisk versus catcher Thurman Munson,and Billy Martin versus everyone. Using a narrative that alternates points of view between the teams, Bradley reacquaints us with a rich roster of characters -- Freddy Lynn, Ron Guidry, Catfish Hunter, Mike Torrez, Jerry Remy, Lou Piniella, George Scott, and Reggie Jackson. And, of course, Bucky Dent, who craved just such a moment in the sun -- a validation he had vainly sought from the father he barely knew. Not a book intended to celebrate a triumph or lament a loss, The Greatest Game will be embraced in both Boston and New York, with fans of both teams recalling again the talented young men they once gave their hearts to. And fans everywhere will be reminded how utterly gripping a single baseball game can be and that the rewards of being a fan lie not in victory but in caring beyond reason, even decades after the fact.
Telecosm: The World After Bandwidth Abundance
by George GilderThe computer age is over. After a cataclysmic global run of thirty years, it has given birth to the age of the telecosm -- the world enabled and defined by new communications technology. Chips and software will continue to make great contributions to our lives, but the action is elsewhere. To seek the key to great wealth and to understand the bewildering ways that high tech is restructuring our lives, look not to chip speed but to communication power, or bandwidth. Bandwidth is exploding, and its abundance is the most important social and economic fact of our time. George Gilder is one of the great technological visionaries, and "the man who put the 's' in 'telecosm'" (Telephony magazine). He is equally famous for understanding and predicting the nuts and bolts of complex technologies, and for putting it all together in a soaring view of why things change, and what it means for our daily lives. His track record of futurist predictions is one of the best, often proving to be right even when initially opposed by mighty corporations and governments. He foresaw the power of fiber and wireless optics, the decline of the telephone regime, and the explosion of handheld computers, among many trends. His list of favored companies outpaced even the soaring Nasdaq in 1999 by more than double. His long-awaited Telecosm is a bible of the new age of communications. Equal parts science story, business history, social analysis, and prediction, it is the one book you need to make sense of the titanic changes underway in our lives. Whether you surf the net constantly or not at all, whether you live on your cell phone or hate it for its invasion of private life, you need this book. It has been less than two decades since the introduction of the IBM personal computer, and yet the enormous changes wrought in our lives by the computer will pale beside the changes of the telecosm. Gilder explains why computers will "empty out," with their components migrating to the net; why hundreds of low-flying satellites will enable hand-held computers and communicators to become ubiquitous; why television will die; why newspapers and magazines will revive; why advertising will become less obnoxious; and why companies will never be able to waste your time again. Along the way you will meet the movers and shakers who have made the telecosm possible. From Charles Townes and Gordon Gould, who invented the laser, to the story of JDS Uniphase, "the Intel of the Telecosm," to the birthing of fiberless optics pioneer TeraBeam, here are the inventors and entrepreneurs who will be hailed as the next Edison or Gates. From hardware to software to chips to storage, here are the technologies that will soon be as basic as the air we breathe.
Heidi Heckelbeck and the Christmas Surprise: Heidi Heckelbeck Has A Secret; Casts A Spell; And The Cookie Contest; In Disguise; Gets Glasses; And The Secret Admirer; Is Ready To Dance!; Goes To Camp!; And The Christmas Surprise; And The Tie-dyed Bunny (Heidi Heckelbeck #9)
by Wanda CovenWhen Heidi gets in some Christmastime trouble, it will take more than magic to restore the holiday spirit!Christmas is around the corner, and Heidi is very excited. She loves Christmas decorations, Christmas cookies, and, best of all, Christmas presents! But when she takes her mom’s special charm bracelet without asking—and then loses it—Heidi fears that her mom will be angry with her. And when she finally finds the bracelet, it has been totally crushed by a snowplow. Heidi tries to fix the broken bracelet with a spell, but that only makes things worse! Will Heidi have the courage to come clean and tell her mom the truth—and will there still be room for Christmas cheer?With easy-to-read language and illustrations on almost every page, the Heidi Heckelbeck chapter books are perfect for beginning readers.
Blair Unbound
by Anthony Seldon Peter Snowdon Daniel CollingsThe first volume of Anthony Seldon's riveting and definitive life of Tony Blair was published to great acclaim in 2004. Now, as the Labour Party and the country get used to the idea of a new leader and a new Prime Minister,Seldon delivers the most complete, authoritative and compelling account yet ofthe Blair premiership. Picking up the story in dramatic fashion on 11 September 2001, Seldon recaps very briefly Blair's trajectory to what may now be regarded as the high-point of his leadership, and then brings us right up to date as Blair hands over the reins to hisarch-rival, Gordon Brown. Based on hundreds of original interviews with key insiders, many of whose views have hitherto been kept private, BLAIR UNBOUND serves both as a fascinating 'volume two' of this masterclass in political biography and a highly revealing and compelling book in its own right.
Brand Leadership: Building Assets In An Information Economy
by David A. Aaker Erich JoachimsthalerRecognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture—as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to:--Create and elaborate brand identities (what should the brand stand for)--Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets--Identify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter--Use the Internet and sponsorship to make brands resources work more effectively--Address the four imperatives of global brand managementLike David Aaker's two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide.
Relax to the Max (Jeanie & Genie #2)
by Trish GrantedIn the second book of the Jeanie and Genie series, Willow Davis accidentally transforms her best friend, Jeanie, into a super-mellow version of herself! Will Jeanie and Willow be able to fix this mess—or will Jeanie be stuck on relax mode for good?Super-studious Jeanie accidentally makes a wish that she could relax like her classmate, Max. In a flash, Willow grants the wish and suddenly, Jeanie is so not herself…she&’s showing up to school in her PJs, passing notes in class—and she doesn&’t even care about her favorite things, books and homework, anymore! Will Willow be able to reverse the wish and turn Jeanie back into her old self again?With easy-to-read language and illustrations on almost every page, the Jeanie & Genie chapter books are perfect for beginning readers.
Out of Line: A Life of Playing with Fire
by Barbara Lynch&“If you have an appetite for culinary adventure, you&’ll devour the feisty and fun memoir&” (Elle magazine) by James Beard award-winning chef, restaurateur, and Top Chef judge Barbara Lynch as she recounts her rise from her rough &“Southie&” childhood to culinary stardom.Celebrated chef Barbara Lynch—named one of Time magazine's 100 Most Influential People in 2017—credits the defiant spirit of her upbringing in tough, poor &“Southie,&” a neighborhood ruled by the notorious Whitey Bulger gang, with helping her bluff her way into her first professional cooking jobs; develop a distinct culinary style through instinct and sheer moxie; then dare to found an empire of restaurants ranging from a casual but elegant &“clam shack&” to Boston&’s epitome of modern haute cuisine. As award-winning chef Ana Sortun raves, &“Her heroic story inspires us to remain true to who we are and honor our dreams with conviction.&” One of seven children born to an overworked single mother, Lynch was raised in a housing project. She earned a daredevil reputation for boosting vehicles (even a city bus), petty theft, drinking and doing drugs, and narrowly escaping arrest—haunted all the while by a painful buried trauma.Out of Line describes Lynch&’s remarkable process of self-invention, including her encounters with colorful characters of the food world, and vividly evokes the magic of creation in the kitchen. It is also a love letter to South Boston and its vanishing culture, governed by Irish Catholic mothers and its own code of honor. &“Foodies will enjoy the vivid language used to describe Lynch&’s food exploits, and old neighbors will be treated to a trip around south Boston through the eyes of a local&” (Library Journal). Through her story, Lynch explores how the past—both what we strive to escape from and what we remain true to—can strengthen and expand who we are.
The Apple Bandit (Nancy Drew Notebooks #68)
by Carolyn KeeneNancy and her friends are off on an apple-picking adventure! They are headed to the Kids Apple Festival, where they will pick apples, go on a hayride, and work their way through a cornstalk maze. Bess is excited about the applesauce-eating contest—after all, apples are her favorite food! And the winner gets a whole basket of River Heights Reds, a brand new type of apple!But when the basket—and all the apples in it— vanishes, Nancy knows she has to get to the core of this mystery. Can she figure out who the bad apple is, or is this festival on the verge of an apple emergency?
Be Still: 31 Days to a Deeper Meditative Prayer Life
by Max Lucado Philip Yancey Richard Foster Henry CloudStop Breathe Listen Be Still In a world that moves too fast and places little value on quiet times, the practice of contemplative prayer offers rest to your soul and invites God's presence into your life. This thoughtful book, inspired by the best-selling DVD of the same name, invites you into the joy and peace that can be found in the age-old practice of contemplative prayer and features writings from some of today's most highly respected authors and speakers, including: Max Lucado Dr. Henry Cloud Philip Yancey Michelle McKinney Hammond Richard Foster Dallas Willard Dr. Calvin Miller Ken Gire In these pages you will be introduced to the practice of lectio divina, which simply means "sacred reading." Using Scripture and silence, you will learn to invite God's presence and direction into your life through the thirty-one meditations in this beautifully illustrated book. You don't have to be a scholar or a saint to experience contemplative prayer or enjoy God's divine companionship. As you walk through these thirty-one days, you will grow daily into a deeper, more satisfying prayer life with God. Open the book. Be still. Find rest for your soul. Compiled by Amy and Judge Reinhold.
Captain Awesome vs. the Sinister Substitute Teacher (Captain Awesome #16)
by Stan KirbyCaptain Awesome faces off against an evil substitute teacher in the sixteenth adventure of the Sunnyview Superhero Squad!It’s an ordinary day at Sunnyview Elementary for Eugene, Charlie, and Sally. At least until the classroom door opens and a teacher who isn’t Ms. Beasley walks in. And he’s not just any teacher—he’s a sinister substitute teacher! But where is Ms. Beasley?Eugene can only think of one explanation: the evil substitute must have captured and hidden her someplace no one will find her…well, no one except the Sunnyview Superhero Squad, of course! With time running out and their favorite teacher on the line, it’s up to Captain Awesome and his crew to rescue Ms. Beasley!With easy-to-read language and illustrations on almost every page, the Captain Awesome chapter books are perfect for beginning readers!
Samuel Adams: A Life
by Ira StollIn this stirring biography, Samuel Adams joins the first tier of founding fathers, a rank he has long deserved. With eloquence equal to that of Thomas Jefferson and Tom Paine, and with a passionate love of God, Adams helped ignite the flame of liberty and made sure it glowed even during the Revolution's darkest hours. He was, as Jefferson later observed, "truly the man of the Revolution." In a role that many Americans have not fully appreciated until now, Adams played a pivotal role in the events leading up to the bloody confrontation with the British. Believing that God had willed a free American nation, he was among the first patriot leaders to call for independence from England. He was ever the man of action: He saw the opportunity to stir things up after the Boston Massacre and helped plan and instigate the Boston Tea Party, though he did not actually participate in it. A fiery newspaper editor, he railed ceaselessly against "taxation without representation." In a relentless blizzard of articles and speeches, Adams, a man of New England, argued the urgency of revolution. When the top British general in America, Thomas Gage, offered a general amnesty in June 1775 to all revolutionaries who would lay down their arms, he excepted only two men, John Hancock and Samuel Adams: These two were destined for the gallows. It was this pair, author Ira Stoll argues, whom the British were pursuing in their fateful march on Lexington and Concord. In the tradition of David McCullough's John Adams, Joseph Ellis's The Founding Brothers, and Walter Isaacson's Benjamin Franklin, Ira Stoll's Samuel Adams vividly re-creates a world of ideas and action, reminding us that none of these men of courage knew what we know today: that they would prevail and make history anew. The idea that especially inspired Adams was religious in nature: He believed that God had intervened on behalf of the United States and would do so as long asits citizens maintained civic virtue. "We shall never be abandoned by Heaven while we act worthy of its aid and protection," Adams insisted. A central thesis of this biography is that religion in large part motivated the founding of America. A gifted young historian and newspaperman, Ira Stoll has written a gripping story about the man who was the revolution's moral conscience. Sure to be discussed widely, this book reminds us who Samuel Adams was, why he has been slighted by history, and why he must be remembered.
The 50 Fridays Marriage Challenge: One Question A Week. One Incredible Marriage
by Jeff Helton Lora HeltonTransform your marriage with this revitalizing relationship guide that challenges couples to answer important questions together and grow in mutual understanding.In our modern, fast-paced society, it is easy for couples to drift apart and suddenly find their marriages in need of serious help. If this sounds familiar, then Pastor Jeff Helton and his wife Lora have a challenge for you: sit down once a week with your spouse to answer a question together. It could be something as simple as “What makes you laugh out loud?” or as deep and challenging as “If you had one day left on earth, what would you say to your spouse?” or “Are you satisfied with our level of physical intimacy?”The 50 Fridays Marriage Challenge is a fun book specifically designed to spark open and honest conversation between partners at any stage of married life. Each short chapter includes an engaging question, a brief message, an encouraging quote, a Bible scripture, and a prayer. The short messages bring hope to rocky marriages by providing a safe, gentle space for discussing important matters, such as communication, conflict, in-laws, finances, children, sex, and much more.By taking the 50 Fridays Marriage Challenge, husbands and wives will find that their Friday evening talks—whether they laugh together, delve deep into the topic at hand, or plan and dream for the future—may be the only time they spend in close conversation that doesn’t involve the kids, the checking account, or who took out the trash. Spend a few precious moments together once a week with this book, and you will ultimately see your marriage transformed.
The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism
by Matt MasonIt started with punk. Hip-hop, rave, graffiti, and gaming took it to another level, and now modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time. In The Pirate's Dilemma, VICE magazine's Matt Mason -- poised to become the Malcolm Gladwell of the iPod Generation -- brings the exuberance of a passionate music fan and the technological savvy of an IT wizard to the task of sorting through the changes brought about by the interface of pop culture and innovation. He charts the rise of various youth movements -- from pirate radio to remix culture -- and tracks their ripple effect throughout larger society. Mason brings a passion and a breadth of intelligence to questions such as the following: How did a male model who messed with disco records in the 1970s influence the way Boeing designs airplanes? Who was the nun who invented dance music, and how is her influence undermining capitalism as we know it? Did three high school kids who remixed Nazis into Smurfs in the 1980s change the future of the video game industry? Can hip-hop really bring about world peace? Each chapter crystallizes the idea behind one of these fringe movements and shows how it combined with technology to subvert old hierarchies and empower the individual. With great wit and insight -- and a cast of characters that includes such icons as the Ramones, Andy Warhol, Madonna, Russell Simmons, and 50 Cent -- Mason uncovers the trends that have transformed countercultural scenes into burgeoning global industries and movements, ultimately changing our way of life.
Ellie Steps Up to the Plate (The Critter Club #18)
by Callie BarkleyEllie tries her hand at softball in the eighteenth book of the Critter Club series, but she begins to wonder if she&’s only meant for the stage!When Ellie joins a softball team, she quickly realizes that the sport is harder than it looks! Is she meant only for the stage, not the field? And what happens when Ellie goes searching in the woods near the field for a stray ball and finds an injured baby deer?!With easy-to-read language and illustrations on almost every page, The Critter Club chapter books are perfect for beginning readers!
Caramel Moon (Candy Fairies #3)
by Helen PerelmanAll the fairies expect to eat candy corn at the Harvest Festival, but the crop of candy corns is shrinking! Is someone playing a trick?Mellie the Caramel Fairy discovers that the Chuchies are back and have been digging in the fields, pulling up the candy corns before the fairies can collect them. Mellie makes sure the Chuchies learn a lesson while her friends help her to harvest a new crop of candy corn just in time for the festival.
How to Break a Terrorist: The U.S. Interrogators Who Used Brains, Not Brutality, to Take Down the Deadliest Man in Iraq
by Matthew Alexander John R. BruningFinding Abu Musab al Zarqawi, the leader of Al Qaeda in Iraq, had long been the U.S. military's top priority -- trumping even the search for Osama bin Laden. No brutality was spared in trying to squeeze intelligence from Zarqawi's suspected associates. But these "force on force" techniques yielded exactly nothing, and, in the wake of the Abu Ghraib scandal, the military rushed a new breed of interrogator to Iraq. Matthew Alexander, a former criminal investigator and head of a handpicked interrogation team, gives us the first inside look at the U.S. military's attempt at more civilized interrogation techniques -- and their astounding success. The intelligence coup that enabled the June 7, 2006, air strike onZarqawi's rural safe house was the result of several keenly strategized interrogations, none of which involved torture or even "control" tactics. Matthew and his team decided instead to get to know their opponents. Who were these monsters? Who were they working for? What were they trying to protect? Every day the "'gators" matched wits with a rogues' gallery of suspects brought in by Special Forces ("door kickers"): egomaniacs, bloodthirsty adolescents, opportunistic stereo repairmen, Sunni clerics horrified by the sectarian bloodbath, Al Qaeda fanatics, and good people in the wrong place at the wrong time. With most prisoners, negotiation was possible and psychological manipulation stunningly effective. But Matthew's commitment to cracking the case with these methods sometimes isolated his superiors and put his own career at risk. This account is an unputdownable thriller -- more of a psychological suspense story than a war memoir. And indeed, the story reaches far past the current conflict in Iraq with a reminder that we don't have to become our enemy to defeat him. Matthew Alexander and his ilk, subtle enough and flexible enough to adapt to the challenges of modern, asymmetrical warfare, have proved to be our best weapons against terrorists all over the world.
The Pretty One: On Life, Pop Culture, Disability, and Other Reasons to Fall in Love with Me
by Keah BrownFrom the disability rights advocate and creator of the #DisabledAndCute viral campaign, a thoughtful, inspiring, and charming collection of essays exploring what it means to be black and disabled in a mostly able-bodied white America. Keah Brown loves herself, but that hadn&’t always been the case. Born with cerebral palsy, her greatest desire used to be normalcy and refuge from the steady stream of self-hate society strengthened inside her. But after years of introspection and reaching out to others in her community, she has reclaimed herself and changed her perspective.In The Pretty One, Brown gives a contemporary and relatable voice to the disabled—so often portrayed as mute, weak, or isolated. With clear, fresh, and light-hearted prose, these essays explore everything from her relationship with her able-bodied identical twin (called &“the pretty one&” by friends) to navigating romance; her deep affinity for all things pop culture—and her disappointment with the media&’s distorted view of disability; and her declaration of self-love with the viral hashtag #DisabledAndCute.By &“smashing stigmas, empowering her community, and celebrating herself&” (Teen Vogue), Brown and The Pretty One aims to expand the conversation about disability and inspire self-love for people of all backgrounds.
Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image
by Bernd Schmitt Alex SimonsonThere is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.
Marketing High Technology: An Insider's View
by William H. DavidowMarketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win.Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal.The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign.Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.
Daisy Dreamer and the Totally True Imaginary Friend: Daisy Dreamer And The Totally True Imaginary Friend; Daisy Dreamer And The World Of Make-believe; Sparkle Fairies And The Imaginaries; The Not-so-pretty Pixies (Daisy Dreamer #1)
by Holly AnnaHi! I’m Daisy Dreamer and this story is all about how I met Posey, my totally true imaginary friend.Hi, I’m Daisy Dreamer. People call me the girl with her head in the clouds because I daydream some of the time…or maybe most the time. But isn’t that what makes life so…well, dreamy? Together with my best friends, Lily and Jasmine, we love to write stories, draw, and invent games. Then one day, I drew a doodle in my special journal and you know what? That picture moved! All. On. Its. Own. And that is how I met Posey, my totally true imaginary friend. Now he’s got a story to tell. And guess who’s going to tell it. Yep, that’s right. Me, Daisy Dreamer, the girl with her head in the clouds.With easy-to-read language and illustrations on almost every page, the Daisy Dreamer chapter books are perfect for emerging readers.
The Teaching Gap: Best Ideas from the World's Teachers for Improving Education in the Classroom
by James W. Stigler James HiebertComparing math teaching practices in Japan and Germany with those in the United States, two leading researchers offer a surprising new view of teaching and a bold action plan for improving education inside the American classroom. For years our schools and children have lagged behind international standards in reading, arithmetic, and most other areas of academic achievement. It is no secret that American schools are in dire need of improvement, and that education has become our nation's number-one priority. But even though almost every state in the country is working to develop higher standards for what students should be learning, along with the means for assessing their progress, the quick-fix solutions implemented so far haven't had a noticeable impact. The problem, as James Stigler and James Hiebert explain, is that most efforts to improve education fail because they simply don't have any impact on the quality of teaching inside classrooms. Teaching, they argue, is cultural. American teachers aren't incompetent, but the methods they use are severely limited, and American teaching has no system in place for getting better. It is teaching, not teachers, that must be changed. In The Teaching Gap, the authors draw on the conclusions of the Third International Mathematics and Science Study (TIMSS) -- an innovative new study of teaching in several cultures -- to refocus educational reform efforts. Using videotaped lessons from dozens of randomly selected eighth-grade classrooms in the United States, Japan, and Germany, the authors reveal the rich, yet unfulfilled promise of American teaching and document exactly how other countries have consistently stayed ahead of us in the rate their children learn. Our schools can be restructured as places where teachers can engage in career-long learning and classrooms can become laboratories for developing new, teaching-centered ideas. If provided the time they need during the school day for collaborative lesson study and plan building, teachers will change the way our students learn. James Stigler and James Hiebert have given us nothing less than a "best practices" for teachers -- one that offers proof that how teachers teach is far more important than increased spending, state-of-the-art facilities, mandatory homework, or special education -- and a plan for change that educators, teachers, and parents can implement together.