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British Imperialism: 1688-2015
by P.J. Cain A. G. HopkinsA milestone in the understanding of British history and imperialism, this ground-breaking book radically reinterprets the course of modern economic development and the causes of overseas expansion during the past three centuries. Employing their concept of 'gentlemanly capitalism', the authors draw imperial and domestic British history together to show how the shape of the nation and its economy depended on international and imperial ties, and how these ties were undone to produce the post-colonial world of today. Containing a significantly expanded and updated Foreword and Afterword, this third edition assesses the development of the debate since the book’s original publication, discusses the imperial era in the context of the controversy over globalization, and shows how the study of the age of empires remains relevant to understanding the post-colonial world. Covering the full extent of the British empire from China to South America and taking a broad chronological view from the seventeenth century to post-imperial Britain today, British Imperialism: 1688–2015 is the perfect read for all students of imperial and global history.
Capitalism in the Colonies: African Merchants in Lagos, 1851–1931
by A. G. HopkinsAn account that challenges the conventional views of African merchants under colonialism, examining the emergence and changing fortunes of indigenous entrepreneurs in Lagos, NigeriaIn Capitalism in the Colonies, A. G. Hopkins provides the first substantial assessment of the fortunes of African entrepreneurs under colonial rule. Examining the lives and careers of 100 merchants in Lagos, Nigeria, between 1850 and 1931, Hopkins challenges conventional views of the contribution made by indigenous entrepreneurs to the long-run economic development of Nigeria. He argues that African merchants in Lagos not only survived, but were also responsible for key innovations in trade, construction, farming, and finance that are essential for understanding the development of Nigeria&’s economy.The book is based on a large, representative sample and covers a time span that traces mercantile fortunes over two and three generations. Drawing on a wide range of sources, Hopkins shows that indigenous entrepreneurs were far more adventurous than expatriate firms. African merchants in Lagos pioneered motor vehicles, sewing machines, publishing, tanneries, and new types of internal trade. They founded the construction industry that built Lagos into a major port city, moved inland to start the cocoa-farming industry, and developed the finance sector that is still vital to Nigeria&’s economy. They also took the lead in changing single-owned businesses into limited liability companies, creating freehold property rights and promoting wage labour. In short, Hopkins argues, they were the capitalists who introduced the institutions of capitalism into Nigeria. The story of African merchants in Nigeria reminds us, he writes, that economic structures have no life of their own until they are animated by the actions of creative individuals.
Ensnared: Splintered Book Three (Splintered Series)
by A. G. HowardA teenage girl faces her evil nemesis in the Alice&’s Adventures in Wonderland-inspired trilogy that &“should sweep readers down the rabbit hole&” (Publishers Weekly). After surviving a disastrous battle at prom, Alyssa has embraced her madness and gained perspective. She&’s determined to rescue her two worlds and the people and netherlings she loves. Even if it means challenging Queen Red to a final battle of wills and wiles . . . and even if the only way to Wonderland, now that the rabbit hole is closed, is through the looking-glass world—a parallel dimension filled with mutated and violent netherling outcasts. In the final installment of the wildly popular Splintered trilogy, Alyssa and her dad journey into the heart of magic and mayhem in search of her mom and to set right all that&’s gone wrong. Together with Jeb and Morpheus, they must salvage Wonderland from the decay and destruction that has ensnared it. But if they succeed and come out alive, can everyone truly have their happily ever after? Praise for the Splintered trilogy &“Alyssa is one of the most unique protagonists I&’ve come across in a while. Splintered is dark, twisted, entirely riveting, and a truly romantic tale.&” —USA Today &“Brilliant, because it is ambitious, inventive, and often surprising.&” —The Boston Globe &“A dark beauty fills the novel&’s pages, which will mesmerize teens with a taste for magic, romance or suspense. Unhinged lays the groundwork for a third book where anything could happen—it is Wonderland, after all.&” —Shelf Awareness
RoseBlood: A Phantom of the Opera–Inspired Retelling
by A. G. HowardFrom the bestselling author of the Splintered series, a talented young opera singer enrolls in a French performing arts school shrouded in mystery.Rune has a mysterious affliction that’s linked to her musical talent. Her mother believes creative direction will help, so she sends Rune to a French arts conservatory rumored to have inspired The Phantom of the Opera. When Rune begins to develop a friendship with the elusive Thorn, she realizes that with him, she feels cured. But as their love grows, Thorn is faced with an impossible choice: save Rune or protect the phantom haunting RoseBlood, the only father he’s ever known.Fans of Daughter of Smoke & Bone and the Splintered series will adore this retelling of one of the most famous stories of all time.Praise for RoseBlood“The Phantom of the Opera is reborn in this supernatural tale of music, passions, and love. . . . A rich, atmospheric story that readers will be hard-pressed to put down.” —Kirkus Reviews“Rune is a multifaceted, artistic character whose actions and reactions feel believably young adult as she confronts questions about family secrets and heredity. This is an accomplished undertaking. . . . VERDICT A good purchase for paranormal romance collections, and the connections to a classic work of literature add appeal.” —School Library Journal
Splintered: A Splintered Novel (Splintered Series #Bk. 1)
by A. G. HowardA gifted teenager whose ancestor inspired a literary classic descends into a mystical under-land in this romantic, dark fantasy series debut.Alyssa Gardner hears the whispers of bugs and flowers—precisely the affliction that landed her mother in a mental hospital years before. This family curse stretches back to her ancestor Alice Liddell, the real-life inspiration for Lewis Carroll’s Alice’s Adventures in Wonderland. Alyssa might be crazy, but she manages to keep it together. For now.When her mother’s mental health takes a turn for the worse, Alyssa learns that what she thought was fiction is based in terrifying reality. The real Wonderland is a place far darker and more twisted than Lewis Carroll ever let on. There, Alyssa must pass a series of tests, including draining an ocean of Alice’s tears, waking the slumbering tea party, and subduing a vicious bandersnatch, to fix Alice’s mistakes and save her family. She must also decide whom to trust: Jeb, her gorgeous best friend and secret crush, or the sexy but suspicious Morpheus, her guide through Wonderland, who may have dark motives of his own.“Fans of dark fantasy, as well as of Carroll’s Alice in all her revisionings (especially Tim Burton’s), will find a lot to love in this compelling and imaginative novel.” —Bulletin of the Center for Children’s Books, starred review“Alyssa is one of the most unique protagonists I've come across in a while. Splintered is dark, twisted, entirely riveting, and a truly romantic tale.” —USA Today“Brilliant, because it is ambitious, inventive, and often surprising.” —The Boston Globe“It’s a deft, complex metamorphosis of this children’s fantasy made more enticing by competing romantic interests, a psychedelic setting, and more mad violence than its original.” —Booklist“Howard’s visual imagination is superior; a cavalcade of weirdness dances across the pages. . . . The story’s creepiness is intriguing as horror, and its hypnotic tone and setting, at the intersection of madness and creativity, should sweep readers down the rabbit hole.” —Publishers Weekly
Stain
by A. G. HowardA princess must win back her kingdom, save a prince, and restore peace in this fantasy by the #1 New York Times–bestselling author of the Splintered series.After Lyra—a princess incapable of speech or sound—is cast out of her kingdom of daylight by her wicked aunt, a witch saves her life, steals her memories, and raises her in an enchanted forest…disguised as a boy known only as Stain. Meanwhile, in Lyra’s rival kingdom, the prince of thorns and night is dying, and the only way for him to break his curse is to wed the princess of daylight—for she is his true equal. As Lyra finds her way back to her identity, an imposter princess prepares to steal her betrothed prince and her crown. To win back her kingdom, save the prince, and make peace with the land of the night, Lyra must be loud enough to be heard without a voice, and strong enough to pass a series of tests—ultimately proving she’s everything a traditional princess is not.“A decadent fantasy anchored in childhood delights with vibrantly detailed writing and brilliantly theatrical subplots.” —Kirkus Reviews“[A] reimagining of “The Princess and the Pea” . . . An emotionally complex tale of fate, inner beauty, and found family that illustrates the strength of love born from friendship.” —Publishers Weekly
The Moth in the Mirror (Splintered Series)
by A. G. HowardAn original ebook-only novella in the Splintered series, told from the points of view of both Jeb and Morpheus. Morpheus wants to know more about his rival for Alyssa's affections, so he digs into Jeb's memories of his time in Wonderland. But he may be surprised by what he finds. This brand-new story and perspective from A.G. Howard's dark, magical world stands alone but also provides a tantalizing glimpse of what's to come in Unhinged, the sequel to Splintered.
Unhinged: A Splintered Novel (Splintered Series #Bk. 2)
by A. G. HowardWonderland causes real-world trouble for a teenage descendant of Alice in this romantic, dark fantasy sequel by the bestselling author of Splintered.Alyssa Gardner has been down the rabbit hole. She was crowned Queen of the Red Court and faced the bandersnatch. She saved the life of Jeb, the boy she loves, and escaped the machinations of the disturbingly appealing Morpheus. Now all she has to do is graduate high school.That would be easier without her mother, freshly released from an asylum, acting overly protective and suspicious. And it would be much simpler if the mysterious Morpheus didn’t show up for school one day to tempt her with another dangerous quest in the dark, challenging Wonderland—where she (partly) belongs.Could she leave Jeb and her parents behind again, for the sake of a man she knows has manipulated her before? Will her mother and Jeb trust her to do what’s right? Readers will swoon over the satisfying return to Howard’s bold, sensual reimagining of Carroll’s classic.“I really enjoyed the first book of this series, but Unhinged cranks the Wonderland experience up to 11. It’s just . . . WOW! The last few scenes dangle Alyssa’s next adventure with shockers enough that I found my jaw needing a bit of assistance in coming off the floor. Write quickly, A. G. Howard! I need that next book!”—USA Today“Howard excels in sensory and sensuous descriptions.” —Kirkus Reviews “As intense, dark, and weird as the first volume, this worthy sequel creates a parallel narrative that brings the action out of Wonderland and into Alyssa’s hometown.” —The Bulletin of The Center for Children’s Books“A dark beauty fills the novel's pages, which will mesmerize teens with a taste for magic, romance or suspense. Unhinged lays the groundwork for a third book where anything could happen—it is Wonderland, after all.” —Shelf Awareness
Untamed: A Splintered Companion (Splintered Ser.)
by A. G. HowardAlyssa Gardner went down the rabbit hole and took control of her destiny. She survived the battle for Wonderland and the battle for her heart. In this collection of three novellas, join Alyssa and her family as they look back at their memories of Wonderland. In Six Impossible Things, Alyssa recalls the most precious moments of her life after Ensnared, and the role magic plays in preserving the happiness of those she loves. Alyssa’s mother reminisces about her own time in Wonderland and giving up the crown to rescue the man who would become her husband in The Boy in the Web. And Morpheus delves into Jeb’s memories of the events of Splintered in The Moth in the Mirror.
British Politics and the Policy Process: An Arena Approach (Routledge Revivals)
by A. G. Jordan J. J. RichardsonIn British Politics and the Policy Process (originally published in 1987), Grant Jordan and Jeremy Richardson provide an introduction to the workings of British political process and a guide to the ways in which it can be studied. They show how political decisions are taken and policies are adopted inside Parliament, in the political parties, and in cabinet, and how they are mediated and influenced by, for example, the civil service and pressure groups. In doing so, they draw widely on case study material, and systematically utilize the memoir material of ex-Ministers and civil servants to give a realistic feel for policy making at the centre of British politics.This book is, however, interpretative as well as descriptive. The authors argue that Parliament is usually marginal to political decision making, and powerfully reject the thesis of adversary politics, which holds that British politics undergoes major change when there is a switch in party control of Government. This then is a textbook that will serve as an ideal introduction to students of British government and comparative politics, but which is also a stimulating and original contribution to current debates in political science.
ALLY. La Storia Di Allison E Robert
by A. G. Keller Traduttrice Rossana PiccoloTutti conoscevano Ally, una donna sicura di sè, attraente, indipendente, diverdente e molto spiritosa, e Robert, un chirurgo di successo, al quale per il suo carisma e il suo fascino non erano mai mancati gli affetti femminili. Erano trascorsi due mesi da quella toccante ed intima proposta di matrimonio di Robert ad Allison e adesso il The New York Times annunciava sulla prima pagina del profilo social, il tanto atteso fidanzamento del dottor Watts. Era realtà, stavano per sposarsi, bisognava solo decidere la data che si adattava meglio ai loro molteplici impegni. Tutto andava secondo i piani, fino a quando un pomeriggio Allison sorprese Robert mentre stava entrando in uno dei ristoranti più esclusivi della città in compagnia di una donna alta, dai capelli biondi e dalle gambe chilometriche, tenendola a braccetto. Forse Robert era pentito di dover abbandonare la sua adorata vita da single? O forse era tutto frutto dell'immaginazione di Allison, dovuta all'ansia del matrimonio?
Ally Die Geschichte von Allison und Robert
by A. G. Keller Kathi MaierAlle kannten Ally als selbstsichere, attraktive, unabhängige, witzige und spontane Frau. Alle kannten Ally als selbstsichere, attraktive, unabhängige, witzige und spontane Frau. Robert war bekannt als der erfolgreiche Chirurg, dem es aufgrund seiner Schönheit nie an Frauen fehlte. Seit dem ergreifenden Heiratsantrag, den Robert Allison machte, sind zwei Monate vergangen. Und jetzt veröffentlicht die New York Times die lang ersehnte Verlobung des Doktor Watts auf der Titelseite. Es stand fest, sie würden heiraten. Sie mussten nur noch einen Termin finden, der in ihre engen Terminkalender passte. Alles lief nach Plan, bis Allison eines Abends Robert in einem der exklusivsten Restaurants der Stadt überrascht. Eine große, blonde Frau mit ellenlangen Beinen hing an seinem Arm. Bereute Robert etwa seinen voreiligen Entschluss, seinem geliebten Single-Leben ein Ende zu setzen? Oder bildete Allison sich das aufgrund ihrer Nervosität der anstehenden Hochzeit alles nur ein?
Mia
by Chris Axcan A. G. KellerMia est une fille normale, heureuse, romantique et rêveuse. Elle avait dix-huit ans quand elle a été repoussée par Connor, son amour platonique d'adolescence. « Tu es une gamine pour moi! », c'était la dernière chose qu'il lui a dit avant de disparaître. Huit ans ont passé, Mia viens de se diplômer en médecine, et continue de vivre avec son père, elle a sa meilleure amie Allison et un fiancé qui l'adore. Sa vie est tranquille et routinière, mais tout n’est pas parfait pour Mia comme tout le monde croient, elle est obsédée de découvrir les motifs que sa mère a eus de l'abandonner. Un secret de famille dont personne ose parler. Connor Blair est un chirurgien de renom, un homme sûr de lui-même, ambitieux, arrogant et séduisant á enragé. Un terrible accident a changé sa vie, et a fait qu'il se convertisse en homme incapable de maintenir une relation avec une femme pour plus d'une nuit. Une rencontre inespérée avec le passé, les fera vivre des situations qui les mettront à l’épreuve, et bien qu'ils partagent la même carrière, ils ont de styles de vie très différents, en leur prouvant que pas tout est basé sur des puissantes émotions et mystères á résoudre. Mia se verra dans une croisée de chemins, où choisir avec qui rester sera une décision bien compliquée.
Mia
by A. G. KellerMia was eighteen when Connor, her unrequited teenage crush, rejected her, "You're too young for me!" That was the last thing he said before disappearing from her life. Eight years have passed, and Mia has just graduated as a pediatrician doctor; she continues to live with her father and has her best friend, Allison, and a boyfriend who loves her. She has a quiet and ordinary life, but not everything is as perfect for Mia as everyone believes because she is obsessed with discovering the truth behind the family secret that no one can speak of. Connor Blair is a successful surgeon, confident, ambitious, and attractive. A terrible accident changed his life, making him become a man unable to maintain a relationship with a woman for more than one night. An unexpected encounter with their past leads them through situations that will put them to the test and although they share the same career, both have different lifestyles, showing them that not everything is based on strong emotions and mysteries to be solved.
Mia
by A. G. Keller Tania SolelunaMia è una ragazza giovane, allegra, romantica e sognatrice. Aveva diciotto anni quando si innamorò di Connor, l'amore platonico dell'adolescenza. «Sei solo una bambina per me» fu l'ultima cosa che disse prima di sparire. Sono passati otto anni. Mia è in procinto di diventare medico, vive con il padre, per vicina ha la sua migliore amica Allison e un fidanzato che la adora. La sua vita è tranquilla e ordinaria, ma non tutto è perfetto, lei vive nell'ossessione di sapere perché sua madre l'ha abbandonata. Un segreto familiare che nessuno ha il coraggio di rivelare. Connor Blair è un famoso medico chirurgo, un uomo sicuro di sé, ambizioso, prepotente e facile all'ira. Un terribile incidente ha cambiato la sua vita a tal punto da diventare un uomo incapace di mantenere con una donna una relazione lunga più di una notte. Un incontro improvviso con il passato, che farà vivere ai protagonisti situazioni che li metteranno alla prova e, anche condividendo la stessa carriera lavorativa, lo stile di vita completamente differente li dividerà tra emozioni forti e misteri, obbligandoli a scegliere. Mia si troverà a un bivio, da una parte ci sarà la noiosa routine, dall'altra l'insicurezza del domani.
Mia (Mia Ser. #Vol. 3)
by A. G. KellerMia é uma garota normal, feliz, romântica e sonhadora. Ela tinha dezoito anos quando foi rejeitada por Connor, seu amor platônico da adolescência: “Você é uma menina para mim!” Foi a última coisa que ele disse a ela antes de desaparecer. Oito anos se passaram, Mia acabou de se formar como médica, continua morando com seu pai, tem sua melhor amiga Allison por perto e um namorado que a ama. Sua vida é calma e rotineira, mas nem tudo é perfeito para Mia como todo mundo acredita, ela está obcecada em descobrir os motivos que sua mãe teve para abandoná-la. Um segredo de família sobre o qual ninguém é capaz de falar. Connor Blair é um médico cirurgião de sucesso, um homem autoconfiante, ambicioso, insistente e raivoso. Um terrível acidente mudou sua vida e ele se tornou um homem incapaz de manter um relacionamento com uma mulher por mais de uma noite. Um encontro inesperado com o passado fará com que passem a viver situações que os testem e, embora compartilhem a mesma carreira, ambos têm estilos de vida muito diferentes, mostrando que nem tudo se baseia em emoções fortes e mistérios a serem resolvidos. Mia estará em uma encruzilhada, onde escolher com quem ficar será uma decisão complicada.
Growth of the International Economy, 1820-2015
by Michael Graff A. G. Kenwood A. L. LougheedKenwood and Lougheed’s classic book has been the benchmark introduction to the development of the global economy for decades. For this fifth edition, Michael Graff has brought the story up to date to include events from the early part of the twenty first century – continued globalization, the emergence of Asia as an economic power and the greater role played by business on the international scene. Beginning with the industrial revolution, the book charts the long nineteenth century, the impact of colonialism, the fast pace of technology growth and the impact of global wars. New features to this edition include: a prologue explaining the initial conditions faced by the world economy in 1820, detailing the beginnings of international trade and the influence of slavery greater coverage of developing countries increased coverage of World Wars I and II and of the twentieth century a number of appendices outlining the economic concepts and theories underlying the text This new edition of Growth of the International Economy provides the reader with a clear understanding of the factors which have been instrumental in creating the economic environment we face two hundred years after the industrial revolution.
Technological Diffusion and Industrialisation Before 1914 (Routledge Library Editions: The Economics and Business of Technology #24)
by A. G. Kenwood A. L. LougheedPublished in 1982 this is an introductory study of the international spread of modern industrial technology. The book considers the preconditions necessary for a country to adopt effectively modern industrial technology in the nineteenth century and the mechanisms by which this technology spread from one country to another. A global view is adopted and thus the book supplements others which are concerned with the industrial developmet of individual countries during the same period. It will be invaluable to anyone seeking an understanding of the early history of capitalism.
Bringing Science to the Art of Strategy
by A. G. Lafley Roger L. Martin Jan W. Rivkin Nicolaj SiggelkowArticle
Harvard Business Review: Customer Loyalty Is Overrated
by A. G. Lafley Roger L. Martin Rita Gunther Mcgrath Scott Cook David Champion Jorgen Vig KnudstorpFrom the January-February 2017 issue. Focus on habit instead. A theory of cumulative advantage.
Life's Work: Mike Krzyzewski
by Timothy Butler Mike Krzyzewski Karen Harris David Harding A. G. Lafley Adi Ignatius Roger L. Martin Ian C. Macmillan Rita Gunther Mcgrath Hal Gregersen Brent Adamson Ron Ashkenas Scott Cook Scott Berinato Leslie K. John Nicholas Toman David Champion Alison Beard Martin Ihrig Michael Mankins Mitchell Lee Marks Philip Mirvis Anthony Heyes Cristina Gomez Daniel Mochon Doug Mcmillon Erik Roelofsen Frederic Cumenal Janet Schwartz Jorgen Vig Knudstorp Oliver Emrich Samina Karim Steven Prokesch Tao YueThe famous Duke University basketball coach discusses his four-decade career, how he recruits and disciplines his players, the difference between college basketball and Olympic basketball, and how he views retirement.
Playing to Win
by A. G. Lafley Roger L. MartinThis is A.G. Lafley's guidebook. Shouldn't it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he'll use to restore P&G to its former dominance-read this book.Playing to Win, a noted Wall Street Journal and Washington Post bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G's sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success-where to play and how to win.Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach-and then making the right choices to support it-makes the difference between just playing the game and actually winning.Playing to Win outlines a proven method that has worked for some of today's most celebrated brands and products. Let this book serve as your new guide to winning, as well.
Playing to Win: 1. Strategy Is Choice
by A. G. Lafley Roger L. MartinPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model guides leaders in making choices around a winning aspiration, where to play, how to win, core capabilities, and management systems and is enriched by using the context of P&G's experience. The authors provide perspectives on how to put the framework into practice, offering practical tips and personal insights. In Chapter 1, Strategy Is Choice (28 pages), the authors use the story of P&G's revitalization of the Oil of Olay brand to introduce their strategic framework, a "strategic choice cascade" of five questions that help a company develop a shared understanding of its strategy and the plan to achieve it. The authors look at each question in the framework as well as the interaction among them.
Playing to Win: 2. What Is Winning?
by A. G. Lafley Roger L. MartinPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model guides leaders in making choices around a winning aspiration, where to play, how to win, core capabilities, and management systems and is enriched by using the context of P&G's experience. The authors provide perspectives on how to put the framework into practice, offering practical tips and personal insights. Chapter 2, What Is Winning? (16 pages), looks at the first question in the choice cascade about the company's winning aspiration. This aspiration defines the company's purpose and establishes the context for the strategy to follow. The authors emphasize that a successful company focuses on winning -not just participating-to be able to prioritize and commit to the difficult choices that inevitably arise. The authors explore winning aspirations through two real world examples: the GM launch of Saturn and P&G's decision to outsource global business services at the end of the 1990s. The chapter includes an essay, "Strategy as Winning."
Playing to Win: 3. Where to Play
by A. G. Lafley Roger L. MartinPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model guides leaders in making choices around a winning aspiration, where to play, how to win, core capabilities, and management systems and is enriched by using the context of P&G's experience. The authors provide perspectives on how to put the framework into practice, offering practical tips and personal insights. Chapter 3, Where to Play (23 pages), moves to the second step of the framework, making market decisions connected company's winning aspiration. Market choices define the company's business focus and set the stage for the challenges to come. The authors divide these choices into five dimensions: geography, product type, consumer segment, distribution channel, and vertical stage of production. They explain that while these dimensions are the same for all companies, the significance of each dimension is variable, and they illustrate with an analysis of P&G's Bounty brand. The authors also discuss the role of the competitive arena and highlight common problems that companies face in making market decisions. They look in depth at how P&G found new markets for established brands.