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Praxisorientiertes Online-Marketing: Konzepte – Instrumente – Checklisten
by Ralf T. Kreutzer Sonja KloseMenschen verbringen inzwischen viel Zeit online. Unternehmen folgen ihnen ins Internet – B-to-B wie B-to-C gleichermaßen. Dieses Buch beantwortet die wichtigsten damit verbundenen Fragen und präsentiert konkrete Lösungskonzepte, Erfolgsstrategien und zahlreiche Checklisten – von der kanalübergreifenden Ausgestaltung der Customer Journey über das Controlling bis zur Berücksichtigung rechtlicher Rahmenbedingungen. Den Unternehmen wird Handwerkszeug präsentiert, mit dem sie den Einsatz von Marketing-Budgets im Online-Bereich effektiv und effizient gestalten können. In der 5. Auflage wurden von Ralf T. Kreutzer gemeinsam mit der neuen Co-Autorin Sonja Klose zentrale Neuerungen in der Online-Welt eingeordnet. Dazu gehören: Integration der aktuellen Entwicklungen im Bereich Künstliche Intelligenz in allen relevanten Bereichen, Überarbeitung und Ergänzung der strategischen Optionen im Online-Marketing, Integration der aktuellen Entwicklungen in der Online-Werbung, Einbindung neuer Konzepte der Suchmaschinenoptimierung, Ausloten weiterer Facetten des E-Mail-Marketings. Die 5. Auflage von Ralf T. Kreutzer und Sonja Klose zeigt eindrucksvoll, wie dynamisch sich das Marketing entwickelt. Neben den neuen rechtlichen Rahmenbedingungen wurde auch der Einsatz von Künstlicher Intelligenz im Online-Marketing umfassend integriert. Damit bietet das Buch sowohl für Marketing-Studierende als auch für Praktiker im Unternehmen unverzichtbare und aktuelle Inhalte. Eine klare Empfehlung! Martin Nitsche, Präsident des DDV Deutscher Dialogmarketing Verband e. V.
Proceedings of 17th International Conference on Machine Learning and Computing: ICMLC2025, Volume 1 (Lecture Notes in Networks and Systems #1475)
by Lin Huang David GreenhalghThis book comprises original and peer reviewed research papers presented at 2025 17th International Conference on Machine Learning and Computing that was held in Guangzhou, China, from February 14 to 17, 2025. The focus of the conference is to establish an effective platform for institutions and industries to share ideas and to present the works of scientists, engineers, educators and students from all over the world. Topics discussed in this volume include Machine Learning Theory and Algorithms, High-performance Computing Models and Data Processing, Large-scale Language Models and Natural Language Processing, Data-oriented Information System Optimization and Intelligent Computing, AI-based Intelligent Control Systems and System Security, etc. The book will become a valuable resource for academics, industry professionals, and engineers working in the related fields of machine learning and computing.
The Merry Matchmaker: A Novel
by Sheila Roberts&“Sparkles with warmth, wit, and a sweet helping of holiday charm! The perfect stocking stuffer for readers who crave all the holiday feels and a happy ending!&” —Rachel Linden, bestselling author of The Magic of Lemon Drop PieInspired by Jane Austen&’s Emma, this joyful Christmas romp tells the story of a woman who can&’t stop trying to help everyone around her find their happily-ever-after—even when her help leads to disaster. Frankie Lane knows what&’s best for just about everyone but herself. Her divorced sister, Stef, who is too young to give up on love; her shy employee, Elinor; and her daughter, Natalie, who works in Frankie&’s shop, Holiday Happiness, and really needs to start her own business selling the delectable chocolates she makes at home; even her best friend, Viola, who is trying to renovate her old Victorian. Frankie knows she could help all of them, if they&’d just let her—and if all of her help didn&’t end in utter disaster. Then there&’s Mitch Howard, the owner of the local hardware store. They&’ve been friends ever since Frankie opened her store, nine years earlier. He got her through the nightmare when she lost her husband in a freak accident, and he&’s her favorite shoulder to cry on. He&’s been divorced for years, and it&’s such a waste of man! Mitch is the fittest, finest man Frankie knows. He&’s easygoing, wise and kindhearted. Mitch needs someone. And she&’s determined to help him find that someone—whether he likes it or not.
Using GIS to Identify Opportunities for Improved Health in Urban Slums: The Applied Case of Midnapore, India (Global Perspectives on Health Geography)
by Bikash Dutta Manas Das Sutapa Rath Sutapa DasThis book offers geospatial modelling techniques for the analysis of healthcare in poor urban neighborhoods and of the ways that residents of these neighborhoods make healthcare choices and cope with deprivation. The authors use the case of Midnapore, India to explore the overall health infrastructure and the perceptions of residents of urban slums regarding the provision, utilization, and accessibility of the healthcare system through the application of geostatistics and geospatial techniques and modelling, with an eye towards reducing inequalities. The study described here can be used as a model for researchers, planners, NGOs, policymakers and government authorities to conduct similar analysis of other low-income urban neighborhoods. Also, this book may assist students in understanding the basic tools and techniques of applying GIS tools to study social problems.
Production and Biorefining of Biocrude Oil: Current Status and Future Developments (Advances in Sustainability Science and Technology)
by Mohammad Aslam Sanjeev Mishra Jorge Arturo Aburto AnellThis book confers a comprehensive discussion on the production and biorefining of biocrude oil derived from second- and third-generation biomass feedstocks. It discusses about the concept of biorefinery—fundamentals, biorefining raw materials, and feedstocks and its associated challenges. The book emphasizes on the 3rd-generation biorefining feedstock (algae) as an emerging feedstock for the biorefineries. In addition, co-feedstocks employed in biorefinery are also deliberated. It also presents various thermochemical conversion approaches such as hydrothermal liquefaction, pyrolysis, Fischer-Tropsch process and hydroprocessing. It deals with the sustainable production of biocrude oil from algal biomass and its upgradation for enhanced fuel properties. The book also deliberates on current scenario and future developments in the field of biorefining of biocrude oil and catalysts. A comparative assessment of properties and downstream upgradation of biocrude oil through hydrothermal and pyrolysis processes is presented. Moreover, sustainable production of biofuels and value-added products from biorefinery, life cycle and techno-economic assessment of the conversion of biocrude oil from pyrolysis, and biocrude upgrading technology and challenges are also discussed. This book is a good reference for professionals, post-graduate students, researchers, and policymakers working in the areas of biorefineries for sustainable development.
Persuasive Technology. PERSUASIVE 2025 Satellite Events: Limassol, Cyprus, May 5–7, 2025, Proceedings (Communications in Computer and Information Science #2542)
by Jaap Ham Kiemute Oyibo Elena Vlahu-Gjorgievska Isaac Wiafe Areej BabikerThis book constitutes the proceedings of the PERSUASIVE 2025 Satellite Events, held together with the 20th International Conference on Persuasive Technology, in Limassol, Cyprus, during May 5–7, 2025.The 10 full papers and 5 short papers included in this book were carefully reviewed and selected from 19 submissions. They are organized in topical sections as follows: Late Breaking Results; Poster Presentations; Demonstrations and Artefacts and Doctoral Consortium Papers.
Values, Pluralism, and Pragmatism: Themes from the Work of Matthew J. Brown (Boston Studies in the Philosophy and History of Science #347)
by Jamie Shaw Jonathan Y. Tsou Carla FehrThis book offers eighteen original historical and philosophical essays focused on values in science, scientific pluralism, and pragmatism. These themes have been central in the work of Matthew J. Brown, and the book frames these topics through an engagement with Brown's broadly ranging work on values in science. The themes of this book are integrated and unified in the pragmatic and value-laden ideal of science defended by Professor Brown in his fascinating 2020 book, Science and Moral Imagination. Brown's ideal of moral imagination prescribes that scientists should recognize the contingencies in their work as unforced choices, examine morally salient aspects of these decisions, recognize the various interests of relevant stakeholders, explore and construct alternative options, and exercise fair and warranted value judgments to guide those decisions. The interdisciplinary essays in this volume engage with different aspects of Brown's philosophical research on scientific values as well as his historical research on figures such as John Dewey and Paul K. Feyerabend. With a fresh focus on topics such as moral imagination, inductive risk, and epistemic priority in various socially salient contexts (e.g., artificial intelligence, psychiatry, segregation research), this book is of great interest to a broad audience of researchers working in philosophy of science, philosophy of medicine, history and philosophy of science, and science and technology studies.
Foundations of Consumer Behavior: Insights from Cross-Cultural Contexts (International Marketing and Management Research)
by Richard P. Bagozzi Attila YaprakThis book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, affinity, and animosity. The authors argue that consumer behavior often attempts to derive and apply basic knowledge that applies in various senses to all or nearly all cultures, but at the same time must be qualified by introducing specific aspects of cultures to improve the fit and predictions of general theory. This means introducing in existing theories moderating variables and processes that condition the explanations and forecasts that theory makes with cultural knowledge as needed, as well as at times attempting to derive theories that infuse cultural within the basic psychological and social processes that constitute consumer behavior.Moreover, the text investigates howconsumers learn about and adopt new technologies as well as the role of social media and AI in consumer behavior. Bridging consumer behavior and management topics with strategic insights, this work will be of great interest to students and scholars alike who are interested in the role of culture in consumer behavior.
Paediatrics Traumatology: A Comprehensive Guide to Diagnosis and Management
by Matias Sepulveda O.Traumatic injuries of the musculoskeletal system in paediatric patients require a thorough knowledge of biological characteristics and differences with the adult skeleton to provide an accurate early diagnosis and offer the best possible treatment to avoid complications and sequelae that impact the child's life and future. This book provides an up-to-date review of the main topics in paediatric traumatology, from the biology of cell repair, the injuries, classifications, to the diagnosis and prevention. With contributions from experts in the field, it covers the full spectrum of conditions that can affect children, providing detailed information for clinical care as well as discussion of complications and treatment issues related to trauma. Chapters are divided in three main parts: General information, Upper extremity injuries, Lower extremity injuries, and are illustrated by numerous images of clinical cases and diagrams. Paediatrics Traumatology is a comprehensive and invaluable resource for medical professionals and practitioners specializing in paediatric orthopaedics.
Advances in Organic Crystal Chemistry: Comprehensive Reviews 2025 on Crystal Functions
by Hidehiro Uekusa Seiya KobatakeThis book summarizes and records the recent notable advances in diverse topics in organic crystal chemistry, which has made substantial progress along with the rapid development of a variety of analysis and measurement techniques for solid organic materials. This volume follows previously published volumes that are prepared periodically, at least every 5 years, with contributions by prominent authors in Japan and from abroad. The first volume was published in 2015, which systematically summarized the remarkable progress in assorted topics of organic crystal chemistry using organic solids and organic–inorganic hybrid materials. The second volume, published in 2020, presented advances in organic solid-state chemistry mainly from 2016 to 2020. The present volume also shows the progress of organic solid-state, especially focusing on crystalline functional materials with mechanical, luminescent, electrical and magnetic properties that have been achieved mainly in the last 5 years or so. The topics that this book dealt with, which have been rapidly developed in the last decade, will be of interest not only to researchers of organic crystals but also to those in photochemistry, materials chemistry molecular science and applied physics.
Agent AI for Finance: From Financial Argument Mining to Agent-Based Modeling (SpringerBriefs in Intelligent Systems)
by Chung-Chi Chen Hiroya TakamuraThis open access book provides an overview of the current state of financial argument mining and financial text generation, and presents the authors&’ thoughts on the blueprint for NLP in finance in the agent AI era. Financial documents contain numerous causal inferences and subjective opinions. In a previous book, &“From Opinion Mining to Financial Argument Mining&” (Springer, 2021), the first author discussed understanding financial documents in a fine-grained manner, particularly those containing opinions. The book highlighted several future directions, such as financial argument mining, multimodal opinion understanding, and analysis generation, and anticipated a lengthy journey for these topics. However, since 2022, ChatGPT and large language models (LLMs) have shown promising advancements, motivating the authors to write this second book on the topic of financial Natural Language Processing (NLP). Agent-based AI systems have been widely discussed since the advent of LLMs. This book aims to equip researchers and practitioners with the latest methodologies, concepts, and frameworks for developing, deploying, and evaluating AI agents with capabilities in multimodal understanding, decision-making, and interaction. It places a special emphasis on human-centered decision-making and multi-agent cooperation in financial applications. The book surveys the current landscape and discuss future research and development directions. Targeting a wide audience, from students to seasoned researchers in AI and finance, this book offers an overview of recent trends in Agent AI for finance. It provides a foundation for students to understand the field and design their research direction, while inviting experienced researchers to engage in discussions on open research questions informed by pilot experimental results. Although this book focuses on financial applications, the discussed concepts and methods can also be applied to other real-world applications by integrating domain-specific characteristics. The authors look forward to seeing new findings and more novel extensions based on the proposed ideas.
Remote Sensing for Environmental Monitoring
by Mohammad Shahid Chaitanya Baliram Pande Raj Singh Vara SarithaThis book introduces remote sensing for environmental monitoring, emphasizing its importance and varied applications in environmental assessment. It delineates core image interpretation and analysis principles, details satellite platforms and sensors, and explores aerial and ground-based remote sensing technologies through case studies. It includes data acquisition, preprocessing, and specialized imaging methods such as multispectral, hyperspectral, and thermal infrared imaging. Discussions extend to microwave and lidar applications and integration with GIS for environmental mapping. Chapters cover applications in water quality monitoring, land cover analysis, vegetation dynamics, atmospheric and climate studies, coastal and marine environments, urban areas, and wildlife habitat assessment. Lastly, the book explores emerging technologies and future trends in remote sensing for environmental monitoring, offering insights into potential applications, challenges, and directions.
Contesting Zion: The Vatican, American Catholics, and the Partition of Palestine (McGill-Queen's Studies in the History of Religion)
by Adrian CianiThe modern relationship between the Vatican and the State of Israel is rooted in a long history of hostility between Judaism and Roman Catholicism. Through the centuries, popes and theologians marginalized the Jewish people, assigning them collective guilt for the death of Jesus Christ and claiming that the sacred territory of Palestine was the true patrimony of the Roman Catholic Church. With the advent of political Zionism in the nineteenth century, Catholic fears of a Jewish-dominated Palestine were renewed.Contesting Zion examines the relationship between the Vatican and the Zionist movement from the Balfour Declaration in 1917 to the first decade of Israeli statehood. Adrian Ciani considers the transnational nature of Catholic responses to Zionism and the creation of Israel, with a focus on the Catholic Church in the United States. From the 1920s through the 1950s, American Catholic leaders became crucial intermediaries between Washington and the Vatican. Speaking as both loyal American citizens and devout Catholics, they were uniquely positioned to articulate the Vatican’s policy objectives to the American government, including on the future of Palestine. American Catholics were also instrumental in advocating the church’s Palestine policy at the United Nations, playing a central role in the Holy See’s attempts to shape the twentieth-century international order.From the 1920s through the 1960s, Contesting Zion argues convincingly, American Catholics were at the forefront of the Vatican’s efforts to sway the fate of Palestine and to influence the future of the wider region.
Letters from the Afterlife: The Post-Holocaust Correspondence of Chava Rosenfarb and Zenia Larsson
by Goldie MorgentalerExtraordinarily little has been written about how women who survived the Holocaust dealt with life after the war, with the trauma of their immediate pasts, and with the debilitating sense of alienation they felt in a changed world. Letters from the Afterlife chronicles the experiences of two female Holocaust survivors as they adjusted to life in their adopted countries of Canada and Sweden, where they knew neither the language nor the culture.Childhood friends in Poland, Chava Rosenfarb and Zenia Larsson lived through the Lodz Ghetto and the death camps together, parting soon after their liberation from Bergen-Belsen. For the next fifty years, they continued their friendship through letters written in Polish, their only shared language. Despite their continuing traumas and insecurities, Rosenfarb and Larsson went on to become distinguished novelists in their respective languages, Yiddish and Swedish. In 1972, Larsson published her own side of the correspondence translated into Swedish, which caused a temporary rift in their enduring friendship.Letters from the Afterlife, with evocative translations by Krzysztof Majer and Sylvia Söderlind, makes these letters available to an English readership. Rosenfarb’s daughter, Goldie Morgentaler, provides an introduction that establishes the importance of the correspondence from both cultural and historical perspectives and an epilogue that continues Rosenfarb and Larsson’s story after their written exchange was abruptly but temporarily suspended in 1971.
The Wild Word: Animals in the Gospels
by Jaeda Charlotte CalawayPlaced in a manger as an infant, Jesus seems to have been born into a world teeming with animal life. Yet read the stories again. Does Mary ride a donkey? Does the centurion ride a horse? Animals are everywhere in the gospels, though not always in the ways we expect. Where animals are visible, their presence means more than we realize.The Wild Word explores the gospels’ well-known, forgotten, and missing portrayals of animals. Jaeda Calaway examines the many interactions between humans and other animals in these biblical texts, first considering forms of consumption, such as eating animals, wearing animal products, working animals, and sacrificing animals. She then turns to symbolic animality: how humans assign animal traits and archetypes to other humans, how divine and demonic powers intersect with wild and domestic animals, and what queer and trans readings of gospel animals can illuminate.Told and retold for two thousand years, the gospel stories are deeply imprinted on Western culture. The Wild Word reveals how many of their associations with animals, animality, and wildness remain with us today.
The Human Spermatozoon: Problems and Approaches
by Elena Moretti Giulia CollodelThis textbook provides a comprehensive overview of the human spermatozoon, tracing its journey from historical discovery to contemporary scientific understanding. The chapters cover the complexities of sperm morphology and function, providing a thorough examination that is both technical and accessible. The volume opens with the history of sperm research, and subsequent chapters focus on human spermatogenesis and the detailed structure and motility of sperm cells. Readers will gain critical insight into the factors that influence spermatogenesis, including oxidative stress, genetic influences, and lifestyle factors. The book also provides an in-depth examination of various sperm defects and their impact on fertility. Written by leading experts in the field, this work invites the reader to reflect on critical issues in male fertility and reproductive health. It provides a complete summary of the sophisticated machinery of the human spermatozoon, making it essential reading for students, researchers and technicians in reproductive biology and medicine.
Transformadaptives Kulturdesign: Wie Organisationen ihre Kultur für die Zukunft emotional intelligent gestalten
by Christian SchuchardtOrganisationen stehen heute vor immer komplexeren Herausforderungen. Multiple, kaskadierende Krisensituationen, schnellere technologische Entwicklungszyklen und der demografische Wandel definieren das gesellschaftliche und wirtschaftliche Geschehen und verlangen eine zunehmende Flexibilität und Anpassung. Die Organisationskultur stellt hierbei einen wichtigen Erfolgsfaktor dar und beeinflusst das Verhalten, die Werte und die Zusammenarbeit der Mitglieder. Dieses Buch zeigt die Bedeutung der Organisationskultur auf und vermittelt anhand des transformadaptiven Kulturdesigns ein Framework, dass Ihnen dabei hilft, eine Organisationskultur in acht Schritten aktiv zu gestalten. Sie erhalten online einen kostenlosen Zugriff auf wertvolle Tools. Das transformadaptive Kulturdesign ist ein innovativer Prozess zur erfolgreichen Gestaltung der Organisationskultur, bei dem die psychologischen Grundbedürfnisse der Mitglieder im Mittelpunkt stehen. Es verbindet Methoden aus dem Design-Thinking, der Organisationsentwicklung mit neurowissenschaftlichen und kommunikationspsychologischen Erkenntnissen, um Führungskräften, Unternehmens- und Organisationsleitungen, CEOs, Personalentwicklern, Betriebs- oder Personalräten und Unternehmens- und Organisationsberatern neue Wege aufzuzeigen, den emotionalen Wert der Organisation für ihre Mitglieder wirksam zu entwickeln.
Banking & Innovation 2024/2025: Ideen und Erfolgskonzepte für die Praxis (FOM-Edition)
by Marcel Seidel Svend ReuseDie Banking- und Finance-Szene sieht sich national wie international unablässig neuen Herausforderungen gegenüber. Um diesen Herausforderungen gerecht zu werden, zeigen Innovationsexpertinnen und -experten aus Wissenschaft und Praxis in der Buchreihe „Banking & Innovation“ strategische, organisatorische, kulturelle und methodische Problemlösungen für die Bankbranche auf. Diese Lösungen sind zum Teil bankenspezifisch, zum Teil wurden sie aus anderen Branchen auf den Bankenbereich übertragen. Führungskräfte sowie Entscheiderinnen und Entscheider in der Finanzbranche, die kreativ und langfristig denken und handeln, erhalten hier wertvolle Anregungen. Dieser Band enthält 29 Beiträge, die sich mit neuen Ideen einer strategischen Ausrichtung, mit kulturell-personalwirtschaftlich orientierten Themen, technischen und methodischen Vorgehensweisen sowie rechtlichen Herausforderungen im Banking beschäftigen. Die Ausgabe 2024/2025 deckt ein breites Spektrum aktueller Chancen und Innovationen, u. a. durch Künstliche Intelligenz und Nachhaltigkeitsstrategien, im Bankwesen ab.
Ultrasound-Guided Limb Surgery
by Olivier Marès Francisco Javier Ferreira Julien BeldameThis book fills an existing gap by offering a comprehensive yet practical overview of ultrasound-guided surgery for the lower and upper limbs. It explains the advantages of this new approach, such as its potential to enhance minimally invasive and/or office-based surgery. Written by a panel of renowned experts in the field, it covers a broad range of pathologies. A wealth of illustrative figures and several videos accompany the explanation of each surgical technique, including tips and tricks, complications, and clinical results. The final part is devoted to the sustainable aspects of ultrasound-guided surgery compared to conventional surgery, such as a lower carbon footprint and reduced waste. This book is an invaluable tool for all orthopedic surgeons wishing to gain insights into this fast-evolving and expanding field.
Video Art in China 1985-2020
by Adam Geczy Qian YangThis is the first book that offers a comprehensive account of video art after the Cultural Revolution in China with a special emphasis on the way it progressed together with phenomenal socio-economic transformations that began in the 1980s. It examines its development against social changes and pressures, looking at such aspects as the growth of artistic and cultural groups, exhibition spaces and art schools. Charting these changes, it prizes out the many zones of influence by the dominant United States while also marking out the many independent features of Chinese video art and the conditions that shaped them.
New Planning Histories (Planning, Environment, Cities)
by Yvonne Rydin Lauren Andres Yasminah BeebeejaunThis book brings new scholarship to students on the origins and development of planning thoughts, theories, policies, institutions and practices, outlining how these have shaped planning as a state and professional activity. It showcases the work of leading scholars working to develop new histories of planning, giving particular attention to the impact of colonisation and its approach to race, which has significantly impacted planning processes, as well as to the importance of women and people of colour as significant actors in the development of planning policy and practices. The chapters bring a much-needed global and comparative perspective, including views from the &‘Global South&’ and from countries where planning remains an under-resourced and under-recognised profession. This is an essential resource for advanced undergraduate and graduate students in planning, architecture and urban studies.
Transformation des Geldes im digitalen Zeitalter: Blockchain-Technologie, Token-Ökonomie und Künstliche Intelligenz
by Harald MeisnerDieses Buch erklärt nicht nur die historische Bedeutung von Geld, sondern zeigt auch, wie die Internetökonomie und Technologien wie Blockchain und künstliche Intelligenz die Finanzlandschaft grundlegend verändern. Durch die Verbindung von ökonomischen, psychologischen und historischen Perspektiven bietet es Gelegenheit, die oft missverstandenen Konzepte des digitalen Geldes besser zu begreifen. Es unterstützt die Leser dabei, die Vorbehalte und Herausforderungen zu verstehen, die mit dem Übergang zu digitalen Finanzsystemen einhergehen, und bereitet sie auf die zukünftigen Entwicklungen in der globalen Finanzwelt vor. Zusätzlich ermöglicht das Buch einen Blick in die Zukunft der Finanzlandschaften, indem es Themen wie Dezentralisierung, nachhaltige Finanzierungen und die Rolle von Künstlicher Intelligenz in der Portfoliosteuerung beleuchtet. So wird es zu einem hilfreichen Leitfaden für jeden, der sich mit den dynamischen Veränderungen in der Welt des Geldes auseinandersetzen möchte.
Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling (Future of Business and Finance)
by Andreas Krämer Thomas Burgartz Christina MuzzuThis book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
Artificial Intelligence and Machine Learning: Second International Artificial Intelligence Conference, IAIC 2024, Jinyun, China, November 8–10, 2024, Revised Selected Papers, Part II (Communications in Computer and Information Science #2452)
by Hai JinThis CCIS volume constitutes the refereed proceedings of Second International Artificial Intelligence Conference on Artificial Intelligence and Machine Learning, IAIC 2024, held in Jinyun, China, November 2024. The 38 full papers presented were carefully reviewed and selected from 100 submissions.They were organized in following topical sections as follows: Part I : Artificial Intelligence in Real-World Applications.Part II : Artificial Intelligence in Network and Security systems.
The Rising Generation: Gradual Abolition, Black Legal Culture, and the Making of National Freedom (Early American Studies)
by Sarah L. GronningsaterChronicles the history of emancipation through the cradle-to-grave experiences of a remarkable generation of black northernersThe Rising Generation chronicles the long history of emancipation in the United States through the cradle-to-grave experiences of a generation of black New Yorkers. Born into precarious freedom after the American Revolution and reaching adulthood in the lead-up to the Civil War, this remarkable generation ultimately played an outsized role in political and legal conflicts over slavery’s future, influencing both the nation’s path to the Civil War and changes to the US Constitution.Through exhaustive research in archives across New York State, where the largest enslaved population in the North resided at the time of the American Revolution, Sarah L. H. Gronningsater begins by exploring how English colonial laws shaped late eighteenth-century gradual abolition acts that freed children born to enslaved mothers. The boys and girls affected by these laws were born into a quasi-free legal status. They were technically not enslaved but were nonetheless required to labor as servants until they reached adulthood. Parents, teachers, and mentors of these “children of gradual abolition” found multiple ways to protect and nurture the boys and girls in their midst. They supported and founded schools, formed ties with white lawyers and abolitionists, petitioned local and state officials for better laws, guarded against kidnapping and cruelty, and shaped New York’s evolving identity as a free state. Black fathers used their votes during annual state elections in the early 1800s to influence legislative antislavery efforts. After many but not all black men in the state were disfranchised by a race-based property requirement in 1822, black citizens across New York organized to regain equal suffrage and to expand and protect other crucial, non-gendered features of state citizenship. Women and children were critical participants in these efforts.Gronningsater shows how, as the children of gradual abolition reached adulthood, they took the lessons of their youth into midcentury campaigns for legal equality, political inclusion, equitable common school education, and the expansion of freedom across the nation.