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Advancements in Electric Vehicle Infrastructure: A Comprehensive Guide to Optimizing EV Infrastructure
by Kirti Pal Tripti KunjIn Advancements in Electric Vehicle Infrastructure: From Development to Optimization, readers embark on an enlightening journey through the ever-evolving landscape of electric mobility. This comprehensive guide delves into the historical evolution of electric vehicle technology, providing invaluable insights into the unique challenges and opportunities in transitioning to electric mobility. From optimal location and management of EV charging stations to a comparative analysis of charger types and their impact on distribution networks, this book offers a detailed exploration of EV infrastructure optimization. With a keen focus on prospects, readers gain a deep understanding of policy considerations, consumer trends, global market dynamics, and emerging technologies shaping the future of electric mobility. Whether you're a researcher, policymaker, industry professional, or student, "Advancements in Electric Vehicle Infrastructure" is your indispensable companion for navigating the complexities of electric transportation and driving positive change towards a sustainable future.
Advancements in Machine Learning and Natural Language Processing: 3rd International Conference on Language Processing and Knowledge Management (LPKM’2024) (Lecture Notes in Networks and Systems #1303)
by Khaled Shaalan Lamia Hadrich BelguithThis book discovers groundbreaking advancements in artificial intelligence with innovative solutions for real-world challenges. This book showcases state-of-the-art methodologies like deep learning and transfer learning to tackle sentiment analysis, fake news detection, and multi-dialectal named entity recognition, with a special focus on Arabic language technologies. Bridging the gap between research and practice, it highlights topics such as knowledge extraction, AI ethics, and the societal impacts of big data. Targeted at researchers, educators, and professionals, it serves as a vital guide for beginners and a comprehensive reference for experts seeking to stay ahead in the rapidly evolving field of AI.
Advancements in Machining Processes Through Hybrid and Sequential Approaches
by Akshay Dvivedi Tarlochan SinghAdvancements in Machining Processes Through Hybrid and Sequential Approaches is a multi-contributed book that details the most current research in machining techniques to manufacture complex structures in difficult-to-machine materials.This book begins with an introduction to advanced machining techniques and highlights their key areas of application. Subsequently, it explores in detail developments in the field, focusing on thermal, mechanical, and electrochemical energy-based hybrid and sequential approaches. It covers topics such as triplex energy-based hybrid machining processes, which include grinding-assisted electrochemical discharge machining and ultrasonic-assisted electrochemical discharge machining processes. It also delves into the sequential machining processes and the postprocessing of materials through advanced finishing techniques such as abrasive flow finishing, electropolishing, ultrasonic vibration assisted polishing, etc. With its focus on advanced machining techniques and their applications in mechanical, biomedical, automotive, and aerospace engineering, this book is sure to pique the interest of those seeking to expand their understanding and enhance their practice.This book is a must-read for professionals in the field of machining, offering a wealth of knowledge and insights that can inspire new approaches and solutions.
Advancements in Multifunctional Composite Materials: Select Proceedings of IJTRC 2023 (Springer Proceedings in Materials #59)
by Rajesh Kumar Mishra B. K. Behera Masayuki TakateraThis book presents select proceedings of the First Indo-Japan Textile Research Conference (IJTRC 2023) and provides a comprehensive exploration of the transformative field of multifunctional composites in materials engineering. The book covers a wide range of topics such as 3D woven composites, honeycomb composites, woven spacer composites, and textile structural composites. It showcases the remarkable potential of these materials in various industries ranging from automotive to aerospace and from building construction to marine. It also addresses important aspects such as textile waste management, electromagnetic passivity, and fire resistance. This book serves as a valuable resource for researchers, postgraduate students, and professionals interested in staying at the forefront of multifunctional composite materials.
Advancements in Nanobiology: Characterization Techniques and Cutting-Edge Applications (Nanotechnology Advances and Applications)
by Atul Thakur Preeti Thakur Deepa SuhagThis book presents the design, synthesis, characterization, and advanced applications of nanomaterials and nanodevices in biology and medicine. It begins with an introduction to nanobiology, providing readers with insights into the significance of this emerging field. The book covers methods for characterizing nanoparticles, including Fourier transform infrared spectroscopy (FTIR), scanning electron microscopy (SEM), transmission electron microscopy (TEM), atomic force microscopy (AFM), X-ray diffraction (XRD), and other spectroscopy techniques. It also explores the applications of nanoparticles in optical coherence tomography, biosensors, neuroscience, genetic engineering, and cell biology. It explores various applications of nanoparticles, including spectroscopy, Raman imaging, molecular nanodevices, bioimaging techniques, regenerative medicine, cancer research, bio-molecular analysis, nanofabrication, multi-modal imaging, and microfluidic platforms. Additionally, it addresses important considerations such as nanotoxicology and safety in nanobiology. The book concludes by discussing future perspectives and potential advancements in the field, making it a valuable resource for researchers, students, and professionals exploring the transformative impact of nanobiology on science and medicine.Key Features: Covers fundamental concepts and advanced applications of nanomaterials and nanodevices in the fields of biology and medicine Presents advanced nanoparticle characterization techniques, including FTIR, SEM, TEM, AFM, and XRD Examines various biological applications of nanoparticles in diagnostics, neurobiology, genetic engineering, regenerative medicine, and cancer research Emphasizes the role of nanoparticles in understanding biological processes at the molecular level and developing innovative solutions for biomedical applications Provides insights into the toxicity issues and mechanisms underlying the toxicity of nanoparticles
Advancements in Nanomaterials for Energy Conversion and Storage (Emerging Materials and Technologies)
by Piyush Kumar Sonkar Vellaichamy GanesanIn this book, readers will find an exhaustive examination of the latest advancements in nanomaterials, covering their synthesis, characterization, and utilization in energy storage and conversion. Additionally, the text delves into the diverse applications of these nanomaterials across various fields such as supercapacitors, fuel cells, biofuel cells, solar cells, batteries, and organic electronics. The discussion also encompasses the challenges faced, historical context, and future outlooks within this rapidly evolving domain.Features: Cutting-edge insights: Stays abreast of the latest breakthroughs in nanomaterial science, with a succinct review of advanced materials tailored for energy storage applications. Developmental journey: Traces the evolution of energy storage materials, from their inception to their current state of the art. Versatile applications: Explores the diverse applications of nanomaterials in energy storage, spanning supercapacitors, fuel cells, biofuel cells, solar cells, batteries, and beyond. Visual aids: Enhances readers' understanding, with key figures and tables spotlighting the intricate applications of various nanomaterials. Geared toward researchers and graduate students in chemical engineering, chemical sciences, nanomaterials, and energy engineering/conversion, this book serves as an indispensable resource for those seeking to push the boundaries of nanotechnology in the pursuit of sustainable energy solutions.
Advancements in Optimization and Nature-Inspired Computing for Solutions in Contemporary Engineering Challenges (Springer Tracts in Nature-Inspired Computing)
by Diego Rossit Carlos Enrique Torres-Aguilar Adrián Andrés ToncovichThis book brings together cutting-edge research, methodologies, and applications in the field of optimization and nature-inspired computing, providing a comprehensive overview of the latest advancements and their applications in addressing contemporary challenges in engineering. The book demonstrates diverse applications of mathematical modeling in various aspects of production, logistic, design, energy, materials, and other engineering areas. The book includes topics in optimization algorithms nature-inspired computing multi-objective optimization hybrid optimization techniques evolutionary algorithms swarm intelligence machine learning for optimization applications of optimization in engineering sustainable engineering solutions big data analytics for optimization metaheuristic approaches cloud computing in optimization cyber-physical systems decision support systems emerging trends in optimization.
Advancements in Photothermal Materials for Interfacial Solar Vaporization
by Najma Memon Saima Q. Memon Shakeela AbbasThis monograph aims to examine different types of photothermal materials, such as metallic, organic, and composites, that have been reported to generate localized heat at the air–water interface, leading to vapor production on the surface. It focusses on various factors, including photothermal efficiency, evaporation rate, and others, which influence vapor generation. By drawing useful conclusions, this book contributes to the development of cutting-edge interfacial solar vaporization systems for practical applications.Features: Presents exclusive material on interfacial solar evaporators and photothermal materials. Discusses effective photothermal material selection. Helps calculate commercial material usage expenses in the field of photothermal-based evaporation systems. Examines different types of photothermal materials, such as metallic, organic, and composites. Explores photothermal efficiency and evaporation. This book is intended for graduate students and researchers in energy, chemical engineering, and materials science.
Advancements in Sustainable Development: Proceedings of the 10th International Conference on CSR, Sustainability, Ethics and Governance, Sibiu, Romania, June 2024 (CSR, Sustainability, Ethics & Governance)
by Samuel O. Idowu Belén Díaz Díaz Camelia Oprean-Stan Cristina Roxana TănăsescuThis book gathers selected contributions from the 10th Annual Conference of the Global Corporate Governance Institute, held in Sibiu, Romania on June 12 - 14, 2024. Its chapters present the work of internationally respected scholars and experts, focusing on corporate social responsibility, sustainability, ethics, corporate governance, finance, and responsible investing. In this context, it highlights the latest research findings on responsible action and their practical implications for business, society, science, and politics. The book pursues an integrated and multidisciplinary approach and equips readers with the knowledge they require for implementing holistic and effective sustainability strategies in organizations and educational institutions. Accordingly, it offers a valuable resource for academics, policymakers, business leaders, and sustainability practitioners who want to drive meaningful change for a sustainable future.
Advancements in Textile Coloration: Techniques, Technologies, and Trends
by Mohammad Shahid Shafat Ahmad Khan Ravindra V. Adivarekar Saptarshi MaitiThe book highlights the latest innovations in sustainable textile dyeing and printing, addressing the industry's growing need for eco-friendly solutions. This comprehensive book covers many topics, including waterless dyeing, air and dope dyeing technologies, electrochemical dyeing, and bio-based mordants and colorants. It also delves into microbial dyes, statistical approaches for optimizing coloration, and advanced surface modification techniques. Additionally, the book examines the evolution of textile printing from conventional to digital methods and discusses strategies for mitigating textile effluent pollution. With a strong emphasis on sustainability, this resource is invaluable for researchers, industry professionals, and academicians committed to advancing responsible textile coloration practices.
Advancements in Underground Infrastructures
by Pijush Samui Danial Jahed Armaghani Ramesh Murlidhar Bhatawdekar Manoj Khandelwal Saffet YagizAdvancements in Underground Infrastructures presents the advanced modelling tools and experimental techniques applied in underground infrastructure development. It examines the usage of mathematical tools, experimental techniques, and data-driven models, as well as the latest technological advancements in underground engineering used to enhance the safety and stability of underground structures. It also addresses the application of the circular economy model in underground engineering. Provides modelling theories in an easy-to-read format verified by on-site models for various regions and scenarios Presents applications of soft computing tools and techniques in underground engineering Includes practical examples and case studies Colour versions of the figures in this book can be found at www.routledge.com/9781032373379.
Advancements in Voltammetry for Biosensing Applications
by J. G. ManjunathaThis book presents a detailed description of the recent advancements in voltammetry for biosensing applications. This book discusses the emerging research trends in the preparation of voltammetry-based electrochemical sensors for their applications in the analysis of medicinal, industrial, environmental, agricultural and food-related biological compounds. Living life is fundamentally influenced by the products utilized in day-to-day life, such as air, soil, water, food, environment, agriculture, and so on. The concentrations of the organic and inorganic biomolecules in these products may cause various problems to living beings which makes it necessary to analyze the biomolecules. The compactness of electrochemical approaches makes them well suited for on-site analysis. Voltammetric techniques like linear sweep voltammetry (LSV), cyclic voltammetry (CV), differential pulse voltammetry (DPV), square wave voltammetry (SWV), amperometry, and other methods give precise information about the analytes under study. Electrochemical approaches have several advantages in the investigation of significant organic and inorganic biomolecules because of their high sensitivity and selectivity, low detection limits, good adaptability, simplicity to use, and lower cost for instrumentations. Voltammetric methods lead to an in-depth understanding of the reaction kinetics and reaction mechanisms underlying the electrochemical reactions of the bioactive molecules, making them perfect tools for bio sensing applications. These features have resulted in the successful application of voltametric biosensing in the analysis of metal ions, hormones, vitamins, amino acids, agriculturally important and hazardous compounds, environmentally important and hazardous compounds, medicinal compounds, and so on. This book is targeted at scientific researchers in the field of electroanalytical chemistry and aims to inspire them to produce highly sensitive voltametric devices for biosensing applications. It also envisions to motivate researchers from other fields to carry out concurrent investigations in this newly emerging interdisciplinary research area i.e. voltammetric biosensing.
Advances and Applications in SmartRail, Traffic, and Transportation Engineering: Proceedings of 2024 2nd International Conference on SmartRail, Traffic and Transportation Engineering (ICSTTE 2024) (Lecture Notes in Electrical Engineering #1432)
by Limin Jia Said Easa Yanhui WangThis book is a collection of the original peer-reviewed conference papers presented at the 2024 2nd International Conference on SmartRail, Traffic, and Transportation Engineering, organized by Chongqing Jiaotong University and Southwest Jiaotong University. The conference will be held on 25-27 October 2024 in Chongqing, China. It covers topics including SmartRail systems, autonomous vehicles, energy efficiency, sustainable transportation, big data in transportation, and machine learning. Speakers discussed innovative technologies and strategies to improve the efficiency, reliability, and safety of rail networks while exploring the opportunities and challenges of integrating autonomous vehicles into existing transportation networks. It provides valuable insights into the latest developments and trends in transportation engineering and technology, with a focus on electrification and sustainable transportation. It serves as a valuable resource for professionals, researchers, and students working in the field.
Advances and Insights into AI-Created Disability Supports (SpringerBriefs in Modern Perspectives on Disability Research)
by Rishabha Malviya Shivam RajputThis book offers a comprehensive exploration of the convergence of generative artificial intelligence and disability assistance, seeking to highlight the revolutionary capabilities of AI technology in improving the lives of those with disabilities. Given the swift progression of AI capabilities, it is vital to comprehend how these innovations might be used to foster inclusivity, enhance accessibility, and deliver personalised assistance. This book aims to connect advanced research and practical applications with the specific requirements of individuals with disabilities. The book offers a detailed investigation of generative AI as an assistive tool for individuals with disabilities, encompassing fundamental principles of generative AI, case studies of effective applications, and critical analyses of ethical considerations and societal implications. The book provides a comprehensive analysis of several applications of generative AI for individuals with disabilities across various domains. Examples of generative AI applications encompass AI-assisted communication tools for individuals with speech problems, customised educational platforms for students with learning challenges, virtual reality settings that improve social engagement for individuals on the autistic spectrum and various others. These applications demonstrate how generative AI may improve accessibility and empower individuals by personalising experiences to their individual requirements.
Advances and New Trends in Environmental Informatics: Transboundary Environmental Challenges: Digital Inclusion for Sustainable Development—EnviroInfo 2024 (Progress in IS)
by Volker Wohlgemuth Hamdy Kandil Amna RamzyThis book is an outcome of the 38th International Conference EnviroInfo 2024, held at the German University in Cairo (GUC), Egypt, November 12–14, 2024. It explores the latest advancements in applied informatics, environmental informatics, and relevant sustainability practices.With a special focus on the topic "Transboundary Environmental Challenges: Digital Inclusion for Sustainable Development,&” the conference&’s goal was to foster transnational discussions and present innovative research on a wide range of subjects. From green computing to sustainable software engineering and digital transformation in addition to circular economy and business intelligence, the book covers essential elements of shaping a greener future, while also highlighting the transformative power of digital tools and data-driven strategies in addressing environmental problems that transcend geopolitical boundaries. From climate change and biodiversity loss to water scarcity and pollution, the book examines how digital inclusion can empower communities, enhance decision-making, and promote sustainable development on a global scale. It also explores the societal aspects of environmental informatics, including environmental informatics, e.g. in developing countries.The book is an essential resource for researchers, professionals, and policymakers interested in leveraging ICT to address pressing environmental challenges and achieve sustainable development. It offers valuable insights, thought-provoking discussions, and innovative approaches to creating a sustainable and eco-friendly digital society in keeping the global sustainable development goals.
Advances and Technical Standards in Neurosurgery: Volume 55 (Advances and Technical Standards in Neurosurgery #55)
by Concezio Di RoccoThis volume maintains the structure of previous ATSN series volumes, offering a balanced distribution of chapters that cover recent advances in neurosurgery and reviews of major neurosurgical conditions.Key sections of the volume provide a detailed review of tumors, including those of the optic pathways, hypothalamus, and pituitary adenomas. These sections highlight the renewed interest in surgical options for these tumors, emphasizing multi-specialist treatment approaches. The initial chapters focus on the development of instruments and techniques that facilitate minimally invasive approaches to various regions of the brain and cranio-vertebral junction. The volume also includes a chapter on colloid cysts of the third ventricle, which complements the discussion of surgical approaches for anterior skull base and frontal basal region pathologies. Other chapters are dedicated to cerebral arterial aneurysms and arteriovenous malformations, exploring the advantages of combined therapeutic strategies for safer and more effective management of these complex lesions. The final chapters investigate the benefits of complete excision of spinal lipomas versus partial resections and the more extensive excision of brain tissue harboring a glioblastoma (lobectomy) versus simple resection of the tumor and its infiltration into the surrounding brain parenchyma. Overall, the book is primarily aimed at mature and experienced neurosurgeons, but it is also beneficial for younger practitioners. It emphasizes a continuous reconsideration of well-known diseases in terms of new approaches that combine increased efficacy with decreased risk for the patient.
Advances and Trends in Artificial Intelligence. Theory and Applications: 38th International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2025, Kitakyushu, Japan, July 1–4, 2025, Proceedings, Part II (Lecture Notes in Computer Science #15707)
by Hamido Fujita Moonis Ali Yutaka Watanobe Yinglin WangThis book constitutes the refereed proceedings of the 38th International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems on Advances and Trends in Artificial Intelligence, IEA/AIE 2025, held in Kitakyushu, Japan, in July 1–4, 2025. The 80 full papers and 9 short papers included in this book were carefully reviewed and selected from 130 submissions. They focus on the following topical sections: Part I: Reinforcement Learning; Optimization; Natural Language Processing; Multi-Agent; Machine Learning and Decision Making; Knowledge Representation; Data Engineering; Large Language Model; Computer Vision. Part II: Robotics; Education; Cyber Security; Healthcare and Medical Applications; Advanced Applied Intelligence Methodologies and Applications; Intelligent Systems and e-Applications; Industrial and Engineering Applications.
Advances in AI for Biomedical Instrumentation, Electronics and Computing: Proceedings of the 5th International Conference on Advances in AI for Biomedical Instrumentation, Electronics and Computing (ICABEC - 2023), 22–23 December 2023, India
by Vibhav Sachan Shahid Malik Ruchita Gautam Parvin KumarThis book contains the proceedings of 5th International Conference on Advances in AI for Biomedical Instrumentation, Electronics and Computing (ICABEC - 2023), which provided an international forum for the exchange of ideas among researchers, students, academicians, and practitioners.It presents original research papers on subjects of AI, Biomedical, Communications & Computing Systems. Some interesting topics it covers are enhancing air quality prediction using machine learning, optimization of leakage power consumption using hybrid techniques, multi-robot path planning in complex industrial dynamic environment, enhancing prediction accuracy of earthquake using machine learning algorithms and advanced machine learning models for accurate cancer diagnostics.Containing work presented by a diverse range of researchers, this book will be of interest to students and researchers in the fields of Electronics and Communication Engineering, Computer Science Engineering, Information Technology, Electrical Engineering, Electronics and Instrumentation Engineering, Computer applications and all interdisciplinary streams of Engineering Sciences.
Advances in AI for Simulation and Optimization of Energy Systems
by Omar Mohamed Abu Al-Haija, Qasem Wejdan Abu ElhaijaAdvances in AI for Simulation and Optimization of Energy Systems explores AI’s groundbreaking role in the future of energy. As the demand for cleaner, more efficient energy systems grows, AI‑driven methodologies are leading the way in simulating and optimizing critical processes across the power generation, transmission, and storage sectors. Whether applied to traditional power grids, renewable energy systems, or energy markets, AI techniques such as neural networks, reinforcement learning, fuzzy logic, and metaheuristic optimization are revolutionizing how energy systems are modeled and managed.This comprehensive volume offers: In‑depth chapters on AI‑driven simulation and optimization strategies Case studies that demonstrate real‑world applications of AI in energy systems An examination of the ethical concerns and legal frameworks surrounding AI Cutting‑edge methodologies for improving energy technologies’ accuracy, efficiency, and performance Bringing together leading researchers and practitioners in AI and energy systems, this book is an invaluable resource for academics, engineers, and professionals who want to stay ahead of the curve in this rapidly evolving field.
Advances in Adaptive Ultrasonics
by Andrew FeeneyProviding an overview of a new generation of ultrasonic technology, Advances in Adaptive Ultrasonics explores how ultrasonic devices can harness the properties of advanced materials, including shape memory alloys and metamaterials.The applications of ultrasonic devices range from surgery, drilling, and welding to sonar and energy harvesting. This book demonstrates how engineers can overcome common issues within the field of ultrasonics, such as precision control and choice of materials. Beginning with an overview of ultrasonic technology as it is currently understood, the book goes on to discuss the newest iteration in the form of adaptive ultrasonics and the benefits this can offer to multiple industries. Key topics include advanced materials, notably phase-transforming shape memory alloys, and the principles of adaptive ultrasonic transducer design. The book also covers measurement approaches for characterising adaptive ultrasonic devices and provides an overview of potential applications for the technology.This book will be of interest to students and engineers in the field of ultrasonic surgery, industrial engineering, welding, and mechanical materials.
Advances in Additive Manufacturing Technologies: Proceedings of the International Conference on Advances in Additive Manufacturing Technologies
by Gurusamy PathinettampadianWe are delighted to present the proceedings of the 5th International Conference on Advances in Additive Manufacturing Technologies (ICAAMT 2023). This conference serves as a premier forum for researchers, practitioners, and industry experts to share their latest findings, innovations, and insights in the field of additive manufacturing. The rapid advancements and the increasing adoption of these technologies across various sectors underscore the importance of this gathering. The conference was held from November 27-29, 2023, in Chennai, India and organized by the Department of Mechanical Engineering, Chennai Institute of Technology, Chennai, India.
Advances in Additive Manufacturing Volume—I: Proceedings of the AIMTDR 2023 (Lecture Notes in Mechanical Engineering)
by Santosh Kumar N. Ramesh Babu P. Sharma G. M. KarthikThis book presents a part of selected proceedings of the 9th International and 30th All India Manufacturing Technology, Design and Research Conference (AIMTDR 2023). It discusses the latest advances in hybrid manufacturing process and technology, composites fabrication, non-traditional and advanced machining processes, energy beam processing, high performance cutting tools, micro and nano machining of glasses and ceramics, concurrent and reverse engineering, modeling of machining processes, intelligent machining, and super finishing technologies, among other areas. The contents of this book are useful for researchers and professionals in the various fields of mechanical engineering.
Advances in Additive Manufacturing Volume—II: Proceedings of the AIMTDR 2023 (Lecture Notes in Mechanical Engineering)
by Santosh Kumar V. Prabhu Raja P. Sharma G. M. KarthikThis book presents a part of selected proceedings of the 9th International and 30th All India Manufacturing Technology, Design and Research Conference (AIMTDR 2023). It discusses the latest advances in hybrid manufacturing process and technology, composites fabrication, non-traditional and advanced machining processes, energy beam processing, high performance cutting tools, micro and nano machining of glasses and ceramics, concurrent and reverse engineering, modeling of machining processes, intelligent machining, and super finishing technologies, among other areas. The contents of this book are useful for researchers and professionals in the various fields of mechanical engineering.
Advances in Additive Manufacturing: Selected Contributions to the 3rd Advances in Additive Manufacturing Conference (AIAM' 2024), May 17-19, 2024, Hammamet, Tunisia (Lecture Notes in Mechanical Engineering)
by Naoufel Ben Moussa Farhat Ghanem Mohamed Soula Ali Trabelsi Noureddine Ben Yahia Issam DridiThis book reports on research and developments in the field of 3D printing, with a special emphasis on methods to analyse the products of additive manufacturing, and optimize different steps of the manufacturing process. Gathering selected contributions to the 3rd Advances in Additive Manufacturing Conference (AIAM' 2024), held on May 17-19, 2024, in Hammamet, Tunisia, this book covers a variety of topics, including: analysis of microstructure and material behavior, numerical simulation and model techniques for optimization of manufacturing processes, machine learning for quality control and automated monitoring, among others. Offering a good balance of fundamental research and industrially relevant findings, this book provides researchers and professionals with a timely snapshot of and extensive information on current developments in the field and a source of inspiration for future research and collaboration.
Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms (European Advertising Academy)
by Martin K. J. Waiguny Daria GuninaThis book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature in an era where digital platforms continually redefine brand-consumer interactions. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 20th International Conference in Advertising (ICORIA), held in Prague (Czech Republic) in June 2022. This insightful collection is designed for academic researchers, instructors, students in advertising, communication, marketing, and media management, and professionals seeking to stay ahead in the ever-evolving world of advertising.