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Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 (Smart Innovation, Systems and Technologies #337)
by José Luís Reis Marc K. Peter Zorica Bogdanović José Antonio Varela GonzálezThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies: Proceedings of ICMarkTech 2024, Volume 1 (Smart Innovation, Systems and Technologies #438)
by José Luís Reis Zorica Bogdanović José Paulo Marques dos Santos Luís Mendes GomesThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 2 (Smart Innovation, Systems and Technologies #393)
by Luís Paulo Reis José Luís Reis Marc K. Peter Zorica BogdanovicThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Children's Voices: Studies Of Interethnic Conflict And Violence In European Schools (Routledge Research in International and Comparative Education)
by Sarah Walker Mateja Sedmak Zorana MedaríHow are the processes of increasing ethnic and racial diversity reflected in European schools? How do children and educators experience and perceive interethnic relations in schools? This book examines the issues of interethnic coexistence, the management of ethnic diversity, xenophobic and racial attitudes and, in particular, the under-researched topic of interethnic violence among children in the school environment. Drawing together qualitative and quantitative data across five European countries it offers an insight into the views, personal experiences and responses of children from different ethnic backgrounds to interethnic violence in European schools. International contributors from England, Slovenia, Cyprus, Italy and Austria come together to provide a comparative study of experiences of interethnic conflict and violence in primary and secondary school classrooms. Each chapter focuses on positive measures that can combat discrimination, providing examples of good practice as well as considering the position of the school in promoting citizenship in an increasingly global world. By examining the experiences and perspectives of children, educators and experts, the book provides up-to-date research findings in the field and suggests key mechanisms for addressing interethnic violence in schools. With support, schools can play a key role in alleviating interethnic tensions and combatting ethnocentrism through the implementation of strong policies, acting as ‘protected spaces’. Children’s Voices: Studies of interethnic conflict and violence in European schools is of international relevance both within Europe, and beyond, and will appeal to researchers, teachers and policy makers concerned with race equality in the classroom.
Social Tourism: Global Challenges and Approaches
by Anya Diekmann Lynn Minnaert Neil Carr Elisabete Figueiredo Scott McCabe Dr Maria João Carneiro Raija Komppula Elisa Alén González Zorana Medaric Helena Alvelos Trinidad Domínguez Vila Adriana E. Estrada-González Celeste Eusébio Janja Gabruc Konstantinos I Kakoudakis Elisabeth Kastenholz Nieves Losada Sánchez Cátia Loureiro Michel Xavier Katerina Papadoulaki Mariana Pedrosa Rutherford Gill Fathimath Shiraani Elli VentoSocial tourism - the practice of offering programmes, events and activities to enable disadvantaged population groups to enjoy tourism - is of increasing interest to academia. Beginning with an introduction to the social tourism concept, its relevance and target groups, this book then provides reflections about emerging topics case studies of programmes in action across Europe, Oceania and the Americas. It considers the tourism experience from the point of view of young people, families, senior citizens and people with disabilities, before covering the impacts of social tourism initiatives on both participants and tourism destinations. It concludes by reflecting on the practical challenges and policy implications emerging from theory and practice, highlighting common challenges and identifying guidelines for designing social tourism initiatives. This book: Covers the challenges faced by the sector and the relevance of promoting tourism programmes for disadvantaged groups of society. Promotes research that bridges theory and practice, permitting the identification of guidelines for more effective social tourism initiatives. Includes case studies from around the world to provide a global perspective. An important read for researchers of tourism, social inclusion and accessibility, this book will therefore also be of interest to students and practitioners of these areas.
Crises, Creativity and Innovation (Palgrave Studies in Creativity and Innovation in Organizations)
by Roni Reiter-Palmon Min Tang Zorana Ivcevic Magdalena G. GrohmanThis book aims to provide a better understanding of the different practices of creativity and innovation under crisis situations. Drawing on theories and studies by scholars in psychology, education, and organizational behavior, this edited collection brings together renowned international experts to explore the active and reactive adaptations to the transformations caused by crises. It discusses how abrupt changes in personal, social, political, economic, or environmental affairs are an integral part of our individual and social lives, which drive people and organizations to adapt and change. With flexibility, adaptability, and problem-solving at the core of its nature, creativity and innovation have the potential to help people cope with harsh and uncertain circumstances caused by crises. This book delves into the positive relationship between the experience of crisis and creativity and innovation, presenting theoretical inquiries, empirical studies, and their practical implications for a constructive shift in crisis management, coping mechanisms, and individual and societal wellbeing. A must read for researchers in psychology, philosophy, sociology, economy and politics, interested in crisis and disaster studies.
The Cambridge Handbook of Creativity and Emotions (Cambridge Handbooks in Psychology)
by James C. Kaufman Zorana Ivcevic Jessica D. HoffmannThe Cambridge Handbook of Creativity and Emotions provides a state-of-the-art review of research on the role of emotions in creativity. This volume presents the insights and perspectives of sixty creativity scholars from thirteen countries who span multiple disciplines, including developmental, social, and personality psychology; industrial and organizational psychology; neuroscience; education; art therapy, and sociology. It discusses affective processes – emotion states, traits, and emotion abilities – in relation to the creative process, person, and product, as well as two major contexts for expression of creativity: school, and work. It is a go-to source for scholars who need to enhance their understanding of a specific topic relating to creativity and emotion, and it provides students and researchers with a comprehensive introduction to creativity and emotion broadly.
Innovations in Derivatives Markets
by Zorana Grbac Kathrin Glau Matthias Scherer Rudi ZagstThis book presents 20 peer-reviewed chapters on current aspects of derivatives markets and derivative pricing. The contributions, written by leading researchers in the field as well as experienced authors from the financial industry, present the state of the art in: * Modeling counterparty credit risk: credit valuation adjustment, debit valuation adjustment, funding valuation adjustment, and wrong way risk. * Pricing and hedging in fixed-income markets and multi-curve interest-rate modeling. * Recent developments concerning contingent convertible bonds, the measuring of basis spreads, and the modeling of implied correlations. The recent financial crisis has cast tremendous doubts on the classical view on derivative pricing. Now, counterparty credit risk and liquidity issues are integral aspects of a prudent valuation procedure and the reference interest rates are represented by a multitude of curves according to their different periods and maturities. A panel discussion included in the book (featuring Damiano Brigo, Christian Fries, John Hull, and Daniel Sommer) on the foundations of modeling and pricing in the presence of counterparty credit risk provides intriguing insights on the debate.
Interest Rate Modeling: Post-Crisis Challenges and Approaches
by Zorana Grbac Wolfgang J. RunggaldierFilling a gap in the literature caused by the recent financial crisis, this book provides a treatment of the techniques needed to model and evaluate interest rate derivatives according to the new paradigm for fixed income markets. Concerning this new development, there presently exist only research articles and two books, one of them an edited volume, both being written by researchers working mainly in practice. The aim of this book is to concentrate primarily on the methodological side, thereby providing an overview of the state-of-the-art and also clarifying the link between the new models and the classical literature. The book is intended to serve as a guide for graduate students and researchers as well as practitioners interested in the paradigm change for fixed income markets. A basic knowledge of fixed income markets and related stochastic methodology is assumed as a prerequisite.
First Contact and Time Travel: Selected Essays and Short Stories (Science and Fiction)
by Zoran ŽivkovićThis volume collects both essays and fictional material around two core topics in the long career of the Serbian writer, essayist, researcher, publisher and translator. The first topic - first contact - is chiefly represented by his comprehensive essay on "The Theme of First Contact in the SF Works of Arthur C. Clarke" and reflected on the literary level with his short stories "The Bookshop" and "The Puzzle". Two shorter essays on the second topic - time travel in SF literature - introduce, amongst others, the well-known and fascinating mosaic novel Time Gifts, which skillfully explores the more literary side of the notions of past, present and future. In the annotations the author provides insights into his take on the subjects presented.
The Clay Writer: Shaping in Creative Writing
by Zoran ŽivkovićThis concise book by the well-known Serbian writer and literary researcher summarizes his decade-long experience of teaching creative writing at the Faculty of Philology, University of Belgrade. Always offering attendees four good reasons for not attending his course, or, in a broader perspective, discouraging them from professional writing altogether, the author reflects ultimately on what it really takes to become a writer of literary fiction. This essay, which makes up the first part of this work, is complemented by a selection of witty short stories, forming the second part, and which have been used as templates in the teaching context.
Nonlinear Control Systems (Automation and Control Engineering)
by Zoran VukicThis text emphasizes classical methods and presents essential analytical tools and strategies for the construction and development of improved design methods in nonlinear control. It offers engineering procedures for the frequency domain, as well as solved examples for clear understanding of control applications in the industrial, electrical, process, manufacturing, and automotive industries. The authors discuss properties of nonlinear systems, stability, linearization methods, operating modes and dynamic analysis methods, phase trajectories in dynamic analysis of nonlinear systems, and harmonic linearization in dynamic analysis of nonlinear control systems operating in stabilization mode.
Chirurgie der Netzhautablösung und proliferativen Vitreoretinopathie: Von Plombenchirurgie bis zur Vitrektomie
by Ulrich Spandau Zoran Tomic Diego Ruiz-CasasDieses klinisch orientierte Buch bietet einen vollständigen Überblick über Netzhautablösung und proliferative Vitreoretinopathie (PVR), eine schwierige chirurgische Herausforderung für Augenärzte. Die Small-Gauge-Vitrektomie bietet neue Möglichkeiten, diese schwierige Pathologie zu behandeln, doch kann sich dieser chirurgische Ansatz von einem Netzhautchirurgen zum anderen unterscheiden. Um die verschiedenen Ansätze zur Behandlung der PVR widerzuspiegeln, ist das Buch in drei Teile gegliedert. Im ersten Teil beschreiben die Autoren die gesamte Vielfalt der chirurgischen Techniken, die bei der Netzhautablösung angewendet werden. Im zweiten Teil wird das chirurgische Vorgehen bei einer PVR-Ablösung Schritt für Schritt demonstriert. Im dritten Teil diskutieren eine Vielzahl von Netzhautchirurgen aus Europa Video-Fallberichte von PVR-Netzhautablösungen, um einen vollständigen Überblick über den Umgang mit dieser komplexen Netzhauterkrankung zu geben. Das Buch ist praktisch, bodenständig, die Operationen werden detailliert erklärt, mit Zeichnungen und Fotos illustriert und es wird auf eine große Anzahl von Videos verwiesen, die über den YouTube-Kanal von Dr. Spandau verfügbar sind.
Retinal Detachment Surgery and Proliferative Vitreoretinopathy: From Scleral Buckling To Small Gauge Vitrectomy
by Ulrich Spandau Zoran Tomic Diego Ruiz-CasasThis clinically oriented book provides a complete overview of Proliferative vitreoretinopathy (PVR) Retinal Detachment, a difficult surgical challenge faced by ophthalmologists. Small gauge vitrectomy offers new possibilities to tackle this difficult pathology however this surgical approach may differ from one retinal surgeon to the next. To reflect the various approaches to treating PVR, the book is divided up in three parts. In the first part the authors describe the complete variety of surgical techniques applied to PVR detachment. In the second section, well-known international surgeons from Europe to Asia describe their personal surgical approach for PVR detachment and demonstrate their surgery in videos. In the third part, a large variety of retinal surgeons show case reports of PVR retinal detachment to give a complete overview of dealing with this complex retinal disorder.
Retinal Detachment Surgery and Proliferative Vitreoretinopathy: From Scleral Buckling to Small Gauge Vitrectomy
by Ulrich Spandau Zoran Tomic Diego Ruiz-CasasThis clinically oriented book provides a complete overview of retinal detachment and Proliferative vitreoretinopathy (PVR), a difficult surgical challenge faced by ophthalmologists. Small gauge vitrectomy offers new possibilities to tackle this difficult pathology however this surgical approach may differ from one retinal surgeon to the next. To reflect the various approaches to treating PVR, the book is divided up in three parts. In the first part the authors describe the complete variety of surgical techniques applied to retinal detachment. In the second section, the surgical approach for PVR detachment is demonstrated step-by-step. In the third part, a large variety of retinal surgeons from Europe discuss video case reports of PVR retinal detachment to give a complete overview of dealing with this complex retinal disorder. The book is practical, down to earth, the surgeries are explained in detail, illustrated with drawings, photographs and refers to a huge number of videos available via Dr. Spandau’s YouTube channel.
Small-Gauge Vitrectomy for Diabetic Retinopathy
by Ulrich Spandau Zoran TomicThis book describes step by step how to operate on the patient with diabetic retinopathy. After thorough explanation of surgical planning, including the potential need to perform individual procedures at different time points, each stage of the vitrectomy is clearly documented with the aid of color photographs and drawings as well as online surgical videos. Variations in approach are described that are potentially of value, depending on whether one is dealing with a straightforward diabetic retinopathy or a difficult case of tractional retinal detachment. In the second part of the book, a series of case reports are presented that illustrate the surgical procedures applicable in different circumstances. In addition, pearls and pitfalls are highlighted. Small-Gauge Vitrectomy for Diabetic Retinopathy will be an ideal source of information and guidance for all who are embarking upon such surgery or wish to further hone their skills.
Small-Gauge Vitrectomy for Diabetic Retinopathy
by Ulrich Spandau Zoran TomicThis book describes step by step how to operate on the patient with diabetic retinopathy. After thorough explanation of surgical planning, including the potential need to perform individual procedures at different time points, each stage of the vitrectomy is clearly documented with the aid of color photographs and drawings as well as online surgical videos. Variations in approach are described that are potentially of value, depending on whether one is dealing with a straightforward diabetic retinopathy or a difficult case of tractional retinal detachment. In the second part of the book, a series of case reports are presented that illustrate the surgical procedures applicable in different circumstances. In addition, pearls and pitfalls are highlighted. Small-Gauge Vitrectomy for Diabetic Retinopathy, 2nd Edition has been updated in response to the rapid increase of diabetes worldwide and the technical advancements in ocular surgery. New chapters on anatomy, surgery and novel laser photocoagulation strategies for diabetic retinopathy also feature in this revised edition. This book is an ideal source of information and guidance for all who are embarking upon such surgery or wish to further hone their skills.
Role of Seismic Testing Facilities in Performance-Based Earthquake Engineering
by Michael N. Fardis Zoran T. RakicevicNowadays research in earthquake engineering is mainly experimental and in large-scale; advanced computations are integrated with large-scale experiments, to complement them and extend their scope, even by coupling two different but simultaneous tests. Earthquake engineering cannot give answers by testing and qualifying few, small typical components or single large prototypes. Besides, the large diversity of Civil Engineering structures does not allow drawing conclusions from only a few tests; structures are large and their seismic response and performance cannot be meaningfully tested in an ordinary lab or in the field. So, seismic testing facilities should be much larger than in other scientific fields; their staff has to be resourceful, devising intelligent ways to carry out simultaneously different tests and advanced computations. To better serve such a mission European testing facilities and researchers in earthquake engineering have shared their resources and activities in the framework of the European project SERIES, combining their research and jointly developing advanced testing and instrumentation techniques that maximize testing capabilities and increase the value of the tests. This volume presents the first outcomes of the SERIES and its contribution towards Performance-based Earthquake Engineering, i.e., to the most important development in Earthquake Engineering of the past three decades. The concept and the methodologies for performance-based earthquake engineering have now matured. However, they are based mainly on analytical/numerical research; large-scale seismic testing has entered the stage recently. The SERIES Workshop in Ohrid (MK) in Sept. 2010 pooled together the largest European seismic testing facilities, Europe's best experts in experimental earthquake engineering and select experts from the USA, to present recent research achievements and to address future developments. Audience: This volume will be of interest to researchers and advanced practitioners in structural earthquake engineering, geotechnical earthquake engineering, engineering seismology, and experimental dynamics, including seismic qualification.
Karst Aquifers—Characterization and Engineering
by Zoran StevanovićThis practical training guidebook makes an important contribution to karst hydrogeology. It presents supporting material for academic courses worldwide that include this and similar topics. It is an excellent sourcebook for students and other attendees of the International Karst School: Characterization and Engineering of Karst Aquifers, which opened in Trebinje, Bosnia & Herzegovina in 2014 and which will be organized every year in early summer. As opposed to more theoretical works, this is a catalog of possible engineering interventions in karst and their implications. Although the majority of readers will be professionals with geology/hydrogeology backgrounds, the language is not purely technical making it accessible to a wider audience. This means that the methodology, case studies and experiences presented will also benefit water managers working in karst environments.
Karst without Boundaries (IAH - Selected Papers on Hydrogeology)
by Zoran Stevanović Neven KrešićKarstified rocks of different lithology cover more than 10% of the continental surface of our planet. It is known that some 20% or even a few percent more of the global population largely depends on karstic groundwater but in many karst areas all over the world there are limited natural resources including absence of drinking waters. The problems o
Archaeology And Geographic Information Systems: A European Perspective
by Gary Lock Zoran StančičGeographic information systems GIS applications are viewed with increasing interest by the archaeology community and this book, with its diversity of topics and authorship, should be a useful resource. Complementing the volume "Interpreting Space" Taylor & Francis, 1990, which focused on North American archaeology, this title further develops themes within a specifically - though not exclusively - European context.; It is apparent that there are fundamental differences between North American and European archaeological uses of GIS. Primarily these differences lie in the types of evidence for past landscapes that are available for study in the two continents, and secondly in the different approaches to archaeology and specifically the theory and practice of landscape archaeology. This title centres on the role of archaeological theory in cultural resource management CRM and in GIS applications generally. It showcases the important debate which takes the emphasis away from the technology of GIS and places it back within the central concerns of archaeology and particularly European archaeology.; "Archaeology and GIS" includes material on such concerns as CRM applications, landscape archaeology, intra-site applications and explicitly theoretical concerns, thus representing the state of GIS applications in European archaeology. Contributions come from countries such as France, Italy, Hungary, UK, USA, the Netherlands, the Czech Republic, Spain, Slovenia and Finland.
Inequalities for Graph Eigenvalues
by Zoran StaniWritten for mathematicians working with the theory of graph spectra, this book explores more than 400 inequalities for eigenvalues of the six matrices associated with finite simple graphs: the adjacency matrix, Laplacian matrix, signless Laplacian matrix, normalized Laplacian matrix, Seidel matrix, and distance matrix. The book begins with a brief survey of the main results and selected applications to related topics, including chemistry, physics, biology, computer science, and control theory. The author then proceeds to detail proofs, discussions, comparisons, examples, and exercises. Each chapter ends with a brief survey of further results. The author also points to open problems and gives ideas for further reading.
Atlas of Implant Dentistry and Tooth-Preserving Surgery: Prevention and Management of Complications
by Zoran StajčićWeighs the pros and cons of tooth-preserving surgical procedures against implant dentistry.<P> Offers extensive guidance on the etiology, prevention, and management of complications.<P> Includes numerous full color clinical photos of step-by-step surgical procedures.<P>This atlas is unique in comparing the two disciplines of dental implant surgery and tooth-preserving surgery with respect to common procedures, problems, and failures and in providing excellent guidance on the prevention and management of complications. The etiology of a wide variety of implant-related and non-implant-related complications and failures is carefully explained. Since many complications have their roots in oral and periodontal surgical maneuvers, these maneuvers are themselves discussed and extensively illustrated. The most frequently used tooth preservation procedures are also fully described, with emphasis on correct surgical technique as a means to avoid complications. The use of these procedures is constantly weighed against the effects of tooth removal and insertion of dental implants. The text is complemented by the inclusion of a substantial number of helpful references. While the atlas is intended primarily for dentists involved in outpatient implant dentistry and oral surgery, oral and maxillofacial surgeons will also find the descriptions of innovative techniques or maneuvers to be of interest, including those relating to the selection of incision and flap design and the sinus floor elevation techniques.
Negative Aesthetics and Political Collapse in Eastern European and Balkan Cinema (Routledge Advances in Film Studies)
by Zoran SamardzijaNegative Aesthetics and Political Collapse in Eastern European and Balkan Cinema examines the theme of political collapse in select contemporary Eastern European and Balkan art cinema and documentaries from the late eighties to the present.Engaging with debates in Marxism and contemporary film theory about political aesthetics, the book centers around the question of whether we can imagine possible futures through negative aesthetics, which are skeptical of cinema’s ability to reproduce reality in a comprehensive and unmediated manner. In particular, it analyzes examples of ambiguous art cinema and related hybrid documentary modes in order to invite spectators to rethink how we understand and represent the unique experiences of living through the collapse of authoritarian communism and the transition to neoliberal capitalism. Negative Aesthetics and Political Collapse ultimately argues that the skepticism about political change and representing history found in these films forms an original mode of utopian thinking. In other words, their negativity about their own artistic autonomy is the very thing that allows them to hint at possible futures that are unpresentable because they exist outside of the frameworks of contemporary geopolitics and our dominant understandings of cinematic aesthetics.Redefining how we understand the intersections between geopolitics, art cinema aesthetics, and film theory, the book presents a unique synthesis of film and political theory that attempts a new understanding of cinematic aesthetics. As such, it will interest scholars of film theory, global art cinema aesthetics, regional studies of Eastern Europe and the Balkans, and political science.
Post-Communist Malaise: Cinematic Responses to European Integration (Media Matters)
by Zoran SamardzijaThe collapse of communism in the Soviet Union and Eastern Europe was supposed to bring about the “end of history” with capitalism and liberal democracy achieving decisive victories. Europe would now integrate and reconcile with its past. However, the aftershocks of the financial crisis of 2008—the rise in right-wing populism, austerity politics, and mass migration—have shown that the ideological divisions which haunted Europe in the twentieth century still remain. It is within this context that Post-Communist Malaise revives discourses of political modernism and revisits debates from Marxism and seventies film theory. Analyzing work of Theo Angelopoulos, Vera Chytilová, Srdjan Dragojevic, Jean-Luc Godard, Miklós Jancsó, Emir Kusturica, Dušan Makavejev, Cristi Puiu, Jan Švankmajer, Andrei Tarkovsky, and Béla Tarr, the book focuses on how select cinemas from Eastern Europe and the Balkans critique the neoliberal integration of Europe whose failures fuel the rise of nationalism and right-wing politics. By politicizing art cinema from the regions, Post-Communist Malaise asks fundamental questions about film, aesthetics, and ideology. It argues for the utopian potential of the materiality of cinematic time to imagine a new political and cultural organization for Europe.