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Project-Based Learning+: Enhancing Academic Learning and Essential Life Skills
by Jorge ValenzuelaProject-based learning PLUS essential life skills equals student and educator success Imagine not only helping kids reach their potential academically, but as citizens in society as well. In this updated edition of Jorge Valenzuela’s book, you will learn how! Take project-based learning (PBL)—in which students develop educational skills like research, critical thinking, and teamwork—to the next level by enhancing it with personal competencies like self-management, social awareness, and responsible decision-making. Written by an expert in PBL, student well-being, and technology with different levels of educator PBL experience in mind, this guide to harnessing the power of these approaches provides: The five elements of the PBL+ Framework Tools and rubrics that help you engage all students and assess their projects Ways to align PBL with five critical emotional intelligence and career readiness competencies Tips for putting PBL+ into practice to facilitate your own teaching plans The framework described in this book, grounded by research and supported by practical steps, is replicable in every classroom and provides educators guidance for strengthening their instructional practice to create an empowering student experience.
Policing: The Essentials
by Carol A. Archbold Carol My Huynh Thomas J. MrozlaOffering a brief, accessible, and timely introduction, Policing: The Essentials, hones in on core concepts and provides strong coverage on the foundations of policing. Authors Carol A. Archbold, Carol M. Huynh, and Thomas Mrozla use contemporary scholarship to focus on the current climate of policing and criminal justice, crafting one of the most diverse and inclusive books for the policing course. With a unique chapter on police effectiveness and community policing, plus ample opportunities for critical thinking and application by the reader, Policing: The Essentials offers a close examination of what matters in policing today and provides students with the key information they need to understand modern policing practices in our society.
The Appreciative Inquiry Handbook: For Leaders of Change
by Diana Whitney David L. Cooperrider Jacqueline M. StavrosIn this thoroughly revised and updated edition of one of the most popular change methods in the world, Cooperrider et al. track the recent changes in the field and explain how AI can contribute to sustainability and the triple bottom line.One of today's most popular change methods, Appreciative Inquiry (AI) has been used to undertake transformational initiatives in dozens of organizations, ranging from McDonalds to the U.S. Navy to Save the Children. The assumption of AI is simple. Every organization has things that work right-things that give it life when it is vital, effective, and successful. AI begins by identifying this positive core and connecting organizational visions, plans, and structures to it in ways that heighten energy and inspire action for change. This book presents all of the concepts, examples, and aids necessary to engage groups of all sizes in Appreciative Inquiry. The authors provide background information on what AI is and how it works and offer sample project plans, designs, agendas, course outlines, interview guidelines, participant worksheets, a list of resources, and more. This second edition has been extensively revised, updated, and expanded, including new case studies, new tools and supplemental articles, an expanded bibliography and resource list, and an entirely new chapter on case applications. And throughout, the authors focus on how AI can support an organizational focus on sustainability and the triple bottom line of people, prosperity, and planet.
Family Activism: Empowering Your Community, Beginning with Family and Friends
by Roberto VargasWe live in a world that needs radical transformation if our children and grandchildren are to live healthy, peace-filled lives. But where to start? In this inspiring new book, activist Roberto Vargas says the answer lies surprisingly close: at home, with our closest relationships. In our daily lives we experience countless opportunities to empower, inspire, and support positive change in those around us. In Family Activism Vargas explains how fostering what he calls familia—close, loving connections with our relatives and with those we choose to call family—can help us develop the skills and attitudes we need to tackle broader problems in our community, our nation, and the world. Vargas explains the ideas underlying the familia approach and the techniques that support it using examples from his own life, some of them very emotionally charged. He does more than just describe practices like the family council, unity circles, and family ceremonies—he shares how they transformed him as a husband, father, son, brother, friend, and as a committed community activist. Each chapter ends with a series of questions that will help readers understand these practices more deeply and apply them inside and outside of the family.
The Appropriations Law Answer Book: A Q&A Guide to Fiscal Law
by William G. Arnold CDFM-A, CCAGet the Complete Answers to Your Appropriations Law Questions Scrutiny of the use of federal funds—and the people handling those funds—has never been greater. Yet federal personnel often don't know all the rules. What might seem like a logical, efficient action could very well be illegal. Now, there is an easy-to-use, straightforward guide to help everyone involved with appropriated funds. The Appropriations Law Answer Book: A Q&A Guide to Fiscal Law is the "go-to" resource for answers to fiscal law questions that arise in the federal workplace. This book condenses the content of the 2,000+ page Government Accountability Office's Principles of Federal Appropriations Law (the "Redbook"), providing a pertinent and usable resource for everyone who has responsibility for federal funds. Arranged in question-and-answer format, this concise book covers the questions that most often surface in agencies. Subject area groupings make finding the right answer quick and clear. Coverage includes critical information on: • How to prevent violations of the Antideficiency Act • Obligation of appropriations • Intragovernmental transactions, grants and agreements • Nonappropriated fund instruments Even personnel with the purest of intentions can run afoul of the many laws, rules, regulations, and decisions that govern the proper use of government funds. Don't be one of them. Get the resource you can trust: The Appropriations Law Answer Book. Plus! The book also includes a handy glossary. Contents Overview of Appropriations Law • Purpose • Time • Amount (The Antideficiency Act) • Obligation of Appropriations • Intragovernmental Transactions • Continuing Resolutions • Accountability and Liability of Individuals • Grants and Agreements • Nonappropriated Fund Instrumentalities • Can Your Agency Use Appropriated Funds for Meals and Light Refreshments? • Glossary About the Author William G. Arnold, CDFM-A, author of The Antideficiency Act Answer Book, Performance Budgeting—What Works, What Doesn't, and The Prompt Payment Act Answer Book, worked with the Department of Defense for 34 years, over 25 of which he spent in financial management. He has held positions as budget officer, director of resource management, director of disbursing, and entitlements director with the Air Force and the Defense Finance and Accounting Service.
The Culturally Conscious Board: Setting the Boardroom Table for Impact
by Jennifer M. Jukanovich Russell W. WestThe definitive introduction for changemakers new to the world of nonprofit and small business boards of directors.Bust the status quo of board room administrative tedium and passive participation to contribute to meaningful social transformation and impact in your organization. Authors Jukanovich and West offer changemakers new to the boardroom the mindset and strategies necessary to make a difference in the organizations they lead.Mission-based, socially responsible, and transformational organizations are needed more today than ever. And the boards that lead them must be in tune with their stakeholder's culture. But so often they are held back by ineffective decision making and a lack of interpersonal trust.This book breaks down the key elements of a successful boardroom and how to achieve them. From onboarding diverse talent to establishing trust through accountability, you will have the tools and actionable techniques needed to effectively make a difference in the world with healthier boardroom practices.
Fun Works: Creating Places Where People Love to Work
by Leslie YerkesLeading-edge organizations have discovered that fun can--and does--translate into bottom line success. By harnessing the power of fun, companies find they can better retain employees and customers, motivate teams, improve productivity, increase innovation, and create a sense of community. Leslie Yerkes details precisely how eleven successful companies--including Southwest Airlines, Pike Place Fish, Isle of Capri Casinos, EmployEase, and Prudential--have integrated fun into the normal course of business. This new edition provides updates on how these same companies have grown, prospered, and continued to thrive--in spite of national tragedies, natural disaster, growing competition, and changing economic conditions--in part because of the culture they have created through what Yerkes calls "The Fun/Work Fusion." Yerkes illustrates eleven principles--from capitalizing on the spontaneous to hiring good people and getting out of their way--that will inspire you to inject a sense of playfulness and joy into your workplace. Full of real-life examples, strategies, ideas, resources, tools, tips, and techniques, Fun Works will help any company in any industry become a place where people love to work.
Figures of Speech: First Amendment Heroes and Villains
by William TurnerRecounting controversial First Amendment cases from the Red Scare era to Citizens United, William Bennett Turner—a Berkeley law professor who has argued three cases before the Supreme Court—shows how we’ve arrived at our contemporary understanding of free speech. His strange cast of heroes and villains, some drawn from cases he has litigated, includes Communists, Jehovah’s Witnesses, Ku Klux Klansmen, the world’s leading pornographer, prison wardens, dogged reporters, federal judges, a computer whiz, and a countercultural comedian. This is a fascinating look at how the scope of our First Amendment freedoms has evolved and the colorful characters behind some of the most important legal decisions of modern times. “Turner tells fascinating stories of unlikely heroes and explains difficult legal issues clearly and concisely, educating and entertaining at the same time.”—Elizabeth Farnsworth, The PBS News Hour
Business Ethics, Seventh Edition: A Stakeholder and Issues Management Approach
by Joseph W. WeissThe seventh edition of this pragmatic guide to determining right and wrong in the workplace is updated with new case studies, exercises, and ancillary materials.Joseph Weiss's Business Ethics is a pragmatic, hands-on guide for determining right and wrong in the business world. To be socially responsible and ethical, Weiss maintains, businesses must acknowledge the impact their decisions can have on the world beyond their walls. An advantage of the book is the integration of a stakeholder perspective with an issues and crisis management approach so students can look at how a business's actions affect not just share price and profit but the well-being of employees, customers, suppliers, the local community, the larger society, other nations, and the environment. Weiss includes twenty-three cases that immerse students directly in contemporary ethical dilemmas. Eight new cases in this edition include Facebook's (mis)use of customer data, the impact of COVID-19 on higher education, the opioid epidemic, the rise of Uber, the rapid growth of AI, safety concerns over the Boeing 737, the Wells Fargo false saving accounts scandal, and plastics being dumped into the ocean. Several chapters feature a unique point/counterpoint exercise that challenges students to argue both sides of a heated ethical issue. This edition has eleven new point/counterpoint exercises, addressing questions like, Should tech giants be broken apart? What is the line between free speech and dangerous disinformation? Has the Me Too movement gone too far? As with previous editions, the seventh edition features a complete set of ancillary materials for instructors: teaching guides, test banks, and PowerPoint presentations.
Helping: How to Offer, Give, and Receive Help (The Humble Leadership Series)
by Edgar ScheinBy the bestselling author of Career Anchors (over 431,000 copies sold) and Organizational Culture and Leadership (over 153,000 sold) • A penetrating analysis of the psychological and social dynamics of helping relationships • Named one of the best leadership books of 2009 by strategy+business magazine Helping is a fundamental human activity, but it can also be a frustrating one. All too often, to our bewilderment, our sincere offers of help are resented, resisted, or refused—and we often react the same way when people try to help us. Why is it so difficult to provide or accept help? How can we make the whole process easier? Many different words are used for helping: assisting, aiding, advising, caregiving, coaching, consulting, counseling, guiding, mentoring, supporting, teaching, and many more. In this seminal book on the topic, corporate culture and organizational development guru Ed Schein analyzes the social and psychological dynamics common to all types of helping relationships, explains why help is often not helpful, and shows what any would-be helpers must do to ensure that their assistance is both welcomed and genuinely useful. The moment of asking for and offering help is a delicate and complex one, fraught with inequities and ambiguities. Schein helps us navigate that moment so we avoid potential pitfalls, mitigate power imbalances, and establish a solid foundation of trust. He identifies three roles a helper can play, explaining which one is nearly always the best starting point if we are to provide truly effective help. So that readers can determine exactly what kind of help is needed, he describes an inquiry process that puts the helper and the client on an equal footing, encouraging the client to open up and engage and giving the helper much better information to work with. And he shows how these techniques can be applied to teamwork and to organizational leadership. Illustrated with examples from many types of relationships—husbands and wives, doctors and patients, consultants and clients—Helping is a concise, definitive analysis of what it takes to establish successful, mutually satisfying helping relationships.
You Don't Have to Do It Alone: How to Involve Others to Get Things Done
by Richard H. Axelrod Emily M. Axelrod Julie Beedon Robert W. JacobsWe all need to involve others to accomplish tasks and achieve our goals, but all too often involving others seems like more trouble than it's worth. You Don't Have to Do It Alone Alone is the Swiss Army Knife of involvement—a set of tools that can be used in any setting to get you the help you need. The authors lay out a simple, straightforward plan for involving others to get things done, detailing a practical five-step involvement process that begins with five key questions: What kind of involvement is needed?How do I know who to include?How do I invite people to become involved?How do I keep people involved?How do I finish the job?The answers to these questions serve as a guide to finding the right people and keeping them energized, enthusiastic, and committed until the work is completed. Real life examples from corporations, government, and nonprofits illustrate the process in action. You'll learn to involve others in a way that will actually make your work easier, resulting in less stress, better ideas, and more successful outcomes.
Managing the Myths of Health Care: Bridging the Separations between Care, Cure, Control, and Community
by Henry Mintzberg"Health care is not failing but succeeding, expensively, and we don't want to pay for it. So the administrations, public and private alike, intervene to cut costs, and herein lies the failure."In this sure-to-be-controversial book, leading management thinker Henry Mintzberg turns his attention to reframing the management and organization of health care. The problem is not management per se but a form of remote-control management detached from the operations yet determined to control them. It reorganizes relentlessly, measures like mad, promotes a heroic form of leadership, favors competition where the need is for cooperation, and pretends that the calling of health care should be managed like a business. "Management in health care should be about dedicated and continuous care more than interventionist and episodic cures."This professional form of organizing is the source of health care's great strength as well as its debilitating weakness. In its administration, as in its operations, it categorizes whatever it can to apply standardized practices whose results can be measured. When the categories fit, this works wonderfully well. The physician diagnoses appendicitis and operates; some administrator ticks the appropriate box and pays. But what happens when the fit fails—when patients fall outside the categories or across several categories or need to be treated as people beneath the categories or when the managers and professionals pass each other like ships in the night?To cope with all this, Mintzberg says that we need to reorganize our heads instead of our institutions. He discusses how we can think differently about systems and strategies, sectors and scale, measurement and management, leadership and organization, competition and collaboration."Market control of health care is crass, state control is crude, professional control is closed. We need all three—in their place."The overall message of Mintzberg's masterful analysis is that care, cure, control, and community have to work together, within health-care institutions and across them, to deliver quantity, quality, and equality simultaneously.
Goals! Third Edition: How to Get Everything You Want—Faster Than You Ever Thought Possible
by Brian TracyAlmost a million copies sold since first published in 2003, this updated edition of Brian Tracy's self-help classic offers a step-by-step guide to setting and achieving your goals.Featuring 20% more content, including a new chapter, unlock your true potential with this tried-and-true productivity bestseller.Legendary time management and personal development expert Brian Tracy presents his simple, powerful, and effective system for setting and achieving goals. Each chapter introduces a principle key in reaching your goals, along with a toolkit full of both comprehensive insights and actionable steps.Using the twenty-two strategies Tracy outlines, you'll be able to accomplish any goal you set for yourself-no matter how big. You'll discover goal-setting strategies in various aspects of your life including:How to identify, clarify, and apply personal values in everyday actionsHow to take charge of your money to achieve financial freedomWhat it takes to overcome obstacles in your personal relationshipsHow to make better choices in your health and wellbeingResponding to challenges in your careerHow to stop holding yourself back with self-doubt and procrastinationYour time is important, so why not make the most of it? By following this time-tested and proven process you will not only reach your current goals, but also develop a life-long growth mindset that will guide you towards a more successful future.
The Art of Active Listening: How People at Work Feel Heard, Valued, and Understood
by Heather YoungerImprove communication, engagement, and culture with active listening.When employees, colleagues, and customers are not being heard, organizational culture, employee happiness, and overall organizational success will suffer. How well do you listen?Active listening is the doorway to increased belonging, loyalty, profitability, innovation, and so much more. It is the difference between thinking we understand what people want and knowing what they want. Want to build stronger relationships, avoid misunderstandings, and anticipate problems before they surface at work? All you have to do is listen.The Art of Active Listening introduces a 5-step framework that shows you how to listen successfully and act upon what you are hearing. Readers will discover how to:1. Recognize the unsaid2. Seek to understand3. Decode4. Act 5. Close the loopBacked by her personal review of over 30,000 employee and customer surveys and facilitation of 100's of focus groups, Younger discovered one universal truth: We all want to be heard. We want our voices to matter. We want the work we do to matter. When we get this right - when we listen to our employees and customers and care about them not just for what they can do but for who they ARE - they can and will move mountains.Using the tools provided in this book, you can implement active listening, regardless of whether you're in-person or virtual, that benefits all team members and customers, strengthens overall engagement, improves organizational culture and creates a space for everyone to have a voice.When those at work feel heard, they will do whatever it takes to achieve outcomes that serve your relationship and your organization.
The Art and Power of Facilitation: Running Powerful Meetings
by Kathleen B. Hass PMP Alice Zavala PMPA Volume of the Business Analysis Essential Library Series The heart of the business analyst's role is to drive various constituencies through processes to achieve consensus on the needs of the business. Successfully facilitating meetings — whether a one-on-one interview or a larger presentation — is essential to business analysis. The Art and Power of Facilitation: Running Powerful Meetings provides powerful tools that the business analyst can use to negotiate through the myriad of meetings, informal work sessions, and formal workshops that are necessary to develop business requirements.
The Courage Way: Leading and Living with Integrity
by The Center for Courage & Renewal Shelly L. FrancisThe Courage WayLeading and Living with IntegrityLeadership can be exhausting, lonely, frustrating, disappointing, and downright discouraging. You have to make good decisions while balancing inevitable tensions and knowing when to take risks. You need to keep your values in sight regardless of the pressures around you and stay calm in the storms that arise. At its core, leadership is a daily, ongoing practice, a journey toward becoming your best self and inviting others to do the same. And at the heart of this daily practice is courage. And that's where The Courage Way comes in. It's a guide to leadership that names and explores this important resource and shows leaders how to access and draw upon courage in all that they do. It has its roots in the work of Parker J. Palmer, who in fifty years of teaching, speaking, and writing has explored the human spirit—what he has called "the inner landscape"—and its role in life and leadership.Shelly Francis identifies key ingredients needed to cultivate courage, the most fundamental being trust—in ourselves and in each other. She describes the Center for Courage & Renewal's Circle of Trust approach, centered around eleven "touchstones," poetic and practical operating guidelines for holding the meaningful conversations of inner work and trust building. Each chapter features true stories of how leaders in all kinds of settings have overcome challenges and strengthened their organizations through touchstones like "Extend invitation, not demand," "No fixing, saving, advising, or correcting," and "When the going gets rough, turn to wonder."This graceful and inspiring book is a guide to courageous leadership and a journey of self-discovery—the two are inextricable. As Francis writes, "Courage is not only in you—it is you. In your moments of courage, that's when you meet your true self."
Changing Business from the Inside Out: A Tree-Hugger's Guide to Working in Corporations
by Tim MohinThe BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate behavior, and an increasing number of executives are eager to make their organizations more of a force for good. But corporations can’t act in responsible ways if no “treehuggers” are working inside the system to lead the effort. For more than two decades, Timothy J. Mohin has worked to improve working conditions, clean up factories, and battle climate change—all while being employed by some of the biggest companies in the world. In Changing Business from the Inside Out he’s written the first practical, authoritative insider’s guide to creating a career in corporate responsibility. Mohin describes how to get started and what the day-to-day experience of being “the designated driver at the corporate cocktail party” is really like. He recounts colorful case studies from his own career, provides advice on how CSR workers can have greater impact, and even looks into how employees in other corporate functions can make a difference. He details the programs and processes needed to support a comprehensive CSR effort, but perhaps most importantly, he identifies the personal and professional skills needed to navigate corporate politics and get buy-in from sometimes skeptical colleagues. With more than 80 percent of the Fortune 500 now publishing “sustainability reports,” a new career path has been forged in corporate responsibility. From strategy to data mining to supply chains and communication, this book is the “operator’s manual” for this new career path.
Leapfrogging: Harness the Power of Surprise for Business Breakthroughs
by Soren KaplanHow did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did OpenTable come to be? What makes one company thrive while others languish in mediocrity? There’s no doubt hard work is involved, but Soren Kaplan shows you can’t do it by simply creating a big vision and implementing a set plan. In his trailblazing debut, Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace surprise—the new key to business breakthroughs. Instead of fighting against uncertainty, Kaplan reveals how to use it to break down limiting mindsets and barriers to change the game. By highlighting specific ways to transform both good and bad surprises into unique opportunities, Kaplan encourages leaders to compete by embracing counterintuitive ideas, managing paradoxes, and even welcoming failure. This is the key to “leapfrogging”—creating or doing something radically new or different that produces a significant leap forward. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the “messy” and elusive process of achieving business breakthroughs. Filled with real-world examples from innovators such as Gatorade, Intuit, Philips, Kimberly-Clark, Colgate-Palmolive, OpenTable, and Etsy, Kaplan shows that any organization or business function can leapfrog. Using his LEAPS process (Listen, Explore, Act, Persist, and Seize), leaders learn to seek out, recognize, and respond to surprising experiences and events as a way to create solutions that leap beyond the current expectations of customers, partners, employees, the market, and the competition. Kaplan’s Leapfrogging is the new handbook for the modern leader.
Opening Doors to Teamwork and Collaboration: 4 Keys That Change Everything
by Judith H. Katz Frederick A. MillerTop diversity experts Katz and Miller offer a short, engaging guide to four simple behaviors that fundamentally change the quality and nature of people's workplace interactions, thereby opening doors to more productive interpersonal relationships, greater job satisfaction, and increased organizational success. Your people might be your organization’s greatest assets, but their interactions with one another are what determine the quality and the quantity of their contributions. Too many neglect this basic truth and fail to create the sense of excitement, energy, and shared mission that occurs when people truly join together. In this concise, engaging book, Judith Katz and Fred Miller describe four deceptively simple behavioral guidelines that fundamentally change the way people work together: Lean into Discomfort: Encourage yourself and others to move beyond comfort zones, speak up, do new things, and grow. Listen as an Ally: Work to understand and build on others’ ideas instead of sitting in judgment of them.State Your Intent and Intensity: Why make them guess? Let people know how committed you are to your ideas. Share Your Street Corners: Actively seek out others’ perspectives to see all sides of the story. Katz and Miller show exactly how to put each of these behaviors into practice and offer examples demonstrating the extraordinary impact these concepts have had in building greater trust, understanding, and collaboration. This book is for any individual or team from the shop floor to the executive suite in search of higher performance, greater collaboration, and game-changing leaps forward in speed and quality of decision making, problem solving, and the ability to create breakthroughs.
Embrace the Chaos: How India Taught Me to Stop Overthinking and Start Living (Bk Life Ser.)
by Bob MiglaniLike many of us, Bob Miglani felt overwhelmed and anxious. He worried constantly about his job, his finances, and his family. It was a chance invitation to India, the land of his birth, that finally freed him. India, Miglani writes, is “the capital of chaos”: over a billion people living on one-third the space of the United States. And it was there that he learned to let go. The secret is to stop trying to control the chaos and focus on what you can control—your own actions, words, and thoughts. Move forward, make mistakes, trust your intuition, find your purpose. In this inspiring book, Miglani shares the experiences and encounters that helped him finally get it. What happens when you find yourself in an Indian village with no money and a plane to catch? How could an educated urban woman agree to a marriage after two dates? What keeps a rural health worker motivated despite the enormous need and such limited ability to help? What does trying to catch an insanely overcrowded bus teach you about perfection? Embracing the chaos, Miglani found, “leads us down paths we never would have walked on...It brings out strengths we never knew existed inside of us.”
The Art of Insight: How to Have More Aha! Moments
by Malcolm Constable Charles F. KieferInspiration Whenever You Need It We have all experienced it: the jolt of an insight arriving like a thunderclap, unexpectedly and without warning. But what if insights could be accessed more reliably? Drawing on years of research, reflection, and experiences with colleagues, friends, and clients, Charles Kiefer and Malcolm Constable present a thorough, pragmatic approach for dependably generating fresh thoughts and perspectives. Guided by their user-friendly practices and helpful exercises (both in the book and online at www.TAOI-Online-Learning.com), you'll develop your own personal approach to cultivating a mindset where insights come so readily that new or long-standing problems are solved with confidence and ease. “Creating insights isn't a magical process-this book provides a practical framework for generating insights for yourself and your organization. We've used many of these techniques with our innovation teams and they work.” -Wayne Delker, Chief Innovation Officer and Senior Vice President, The Clorox Company “Conventional wisdom holds insights to be elusive and mysterious. Kiefer and Constable turn conventional wisdom on its head with this marvelous addition to the libraries of all those devoted to improving the quality of their thinking.” -Len Schlesinger, President, Babson College, and former Vice Chairman, Limited Brands “In my forty-five years in business, I have found insights to be invaluable in strategy formulation and vital in forming best-in-class products and services. This book provides a simple road map of how to achieve such insights.” -Dick Kovacevich, retired Chairman and CEO, Wells Fargo & Company
Building Brand Communities: How Organizations Succeed by Creating Belonging
by Charles Vogl Carrie Melissa JonesAn authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
Agenda for a New Economy: From Phantom Wealth to Real Wealth
by David C. KortenNEW EDITION, REVISED AND UPDATED Nearly two years after the economic meltdown, joblessness and foreclosures are still endemic, Wall Street executives are once again getting massive bonuses, and our leaders in Washington lack the will to make desperately needed fundamental changes to the economy. Change will have to come from below. Agenda for a New Economy is the handbook for that revolution. In this revised and updated edition David Korten has fleshed out his vision of the alternative to the corporate Wall Street economy: a Main Street economy based on locally owned, community-oriented “living enterprises” whose success is measured as much by their positive impact on people and the environment as by their positive balance sheet. We will lose nothing in the process because, as Korten ably demonstrates, the supposed services Wall Street offers are simply a con game. And Korten now offers more in-depth advice on how to mount a grassroots campaign to bring about an economy based on shared prosperity, ecological stewardship, and citizen democracy.
The Self-Made Myth: And the Truth about How Government Helps Individuals and Businesses Succeed
by Mike Lapham Brian MillerThe Self-Made Myth exposes the false claim that business success is the result of heroic individual effort with little or no outside help. Brian Miller and Mike Lapham bust the myth and present profiles of business leaders who recognize the public investments and supports that made their success possible—including Warren Buffett, Ben Cohen of Ben and Jerry’s, New Belgium Brewing CEO Kim Jordan, and others. The book also thoroughly demolishes the claims of supposedly self-made individuals such as Donald Trump and Ross Perot. How we view the creation of wealth and individual success is critical because it shapes our choices on taxes, regulation, public investments in schools and infrastructure, CEO pay, and more. It takes a village to raise a business—it’s time to recognize that fact.
Street Smart Sustainability: The Entrepreneur's Guide to Profitably Greening Your Organization's DNA (false)
by David Mager Joe SibiliaGo Green While Making Green You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization’s very DNA. Through illustrative examples from a wide variety of industries, this book shows how to: • Design sustainable products • Green your facilities • Find green vendors • Use renewable energy • Reduce harmful emissions • Recycle waste products, and more The emphasis is on practicality—stand-alone chapters you can read when you need them and tools you can use to implement change in any area of your organization. enough