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Ecological Ambivalence, Complexity, and Change: Perspectives from the Environmental Humanities (Routledge Environmental Humanities)
by Müller, Edited by Simone M.This book provides a systematic, interdisciplinary analysis of the conflicts, issues, and tensions associated with today’s ecological transformation processes from an Environmental Humanities perspective. It explores the notion of ecological ambivalence, where conflicting reactions, beliefs, or feelings toward public policies or private practices for "saving planet Earth" threaten to produce a stalemate.Under the umbrella of the Environmental Humanities, the book brings together scholars from fields such as environmental history, ecological economics, human geography, and ecocriticism. Contributions investigate the dissonances, or ambivalences, wound up with processes of environmental transformation both conceptually and empirically. Case studies range from wind farms in India to green mineral mines in Mexico, and from chemical contamination in Denmark to Rocky Mountain Arsenal in Denver, USA. Additionally, with a focus on creative environmental communication—as in Philippe Squarzoni’s graphic novel Climate Changed or G’Ebinyo Ogbowei’s poetry—contributions also present possible pathways for overcoming ambivalences, managing them creatively, or critiquing the concept as whole. The volume highlights how the humanities, the arts, and the social sciences can work together to help humankind develop and cultivate the skills to overcome paralysis and engage in practical action, and in doing so, puts forth ambivalence as an approach for being in today’s world.This book will be of interest to researchers, academics, and students from the Environmental Humanities, the social sciences, the humanities, and the environmental sciences. It will also be useful for decisionmakers, think tanks, NGOs, and activists.
Arts-Based Coaching: Using Creative Tools to Promote Better Self-Expression (Coaching Psychology)
by Andrea Giraldez-Hayes Max EamesThis book, written in an accessible way by leading experts in the field, offers a comprehensive exploration of arts integration in coaching through the lenses of positive and health psychology.Drawing together international experts and interdisciplinary perspectives, including health and neuroscience, the book explores the intersection of positive psychology and the arts, offering insights and strategies for using art to promote personal growth. The chapters in this book weave theory into practice, condense research and theoretical concepts into straightforward frameworks, and offer easily understandable ideas and examples. It provides a theoretical rationale for various art forms, including poetry, music, visual arts, dance, cinema, and photography. Each chapter includes case studies to present practical ways in which arts can enhance coaching conversations.Arts-Based Coaching is a practical guide that will interest coaching psychologists, coaches, dual practitioners offering therapeutic coaching, leaders, educators, and other professionals using coaching in their professional practice, as well as course leaders and students in coaching and coaching psychology.
Up Your Teaching Game: Creating Story-Based Games to Engage K-12 Students
by Janna Jackson KellingerUp Your Teaching Game offers K-12 teachers an intuitive and refreshingly fun pathway for creating immersive, story-based games that encourage students to experience the curriculum through play. Regardless of their technical abilities, design acumen, grade level, or domain, today’s teachers have fresh opportunities to create and implement their own content-based games based on the same techniques that video game designers use to create commercial video games. In five actionable steps, this book prepares educators to design curricular games that teach instead of test, that are derived from content rather than divergent from it, and that motivate students to take ownership over their learning. Programs that most teachers are familiar with, such as PowerPoint and Google Slides, and technologies that may be new to them, such as Twine and Scratch, are addressed alongside the use of their own classrooms and schools as game spaces. Novice and veteran teachers alike, as well as curriculum designers and school technologists, will find a wealth of strategies and lessons learned, tips for avoiding pitfalls and time constraints, examples of quests and storyline advancement, and much more.
Inside U.S. Immigration Policy: The Historical and Social Forces Shaping Contemporary Debates
by Bryan WardeInside U.S. Immigration Policy provides a comprehensive introduction to the development of U.S. immigration and immigration policies from the nation's colonial beginnings to the present day.Written for students of social welfare, social work, public policy, sociology, and history, the book develops a clear and historical framework for understanding current controversies around immigration. Bryan Warde offers a thoroughly researched account of immigration policies spanning 1882 to the present and calls upon theories and ideologies that explain conflicting views and shifting attitudes on immigrants and immigration. The book’s discussion is organized chronologically and each chapter supports students in developing the skills and knowledge to analyze and unpack the extent to which societal structures and values may oppress, marginalize, alienate, create, or enhance privilege and power in the context of immigration policies. It also reveals the forms and mechanisms of oppression and discrimination and leads readers to consider the sociopolitical factors that shape social policy and the provision of services to marginalized populations.Chapter summaries, timelines, and discussion questions throughout support learning and comprehension and encourage students to grasp the nuances and implications of this vastly important field of study. This book is an excellent addition to a range of undergraduate and graduate courses on social welfare, public policy, social work, sociology, and history.
Women in Contemporary Indian Films and Media: Representations and Responses
by Aysha ViswamohanThis book investigates the ways in which contemporary Indian cinema, particularly 2010 onwards, has projected and represented women on screen – not just on films and TV but also on new media platforms like OTT and other digital media.The wide-ranging essays reflect on issues of gender violence, sexuality, performance, domestic and public spaces, along with the role of women in the Indian film industry. They draw on current global discourses on gender including #Me Too, ‘Time’s Up’, LGBTQIA, and a call for wages for women on a par with their male counterparts and other socio-cultural debates in the Indian society.The book will be of great interest to scholars and researchers of film studies, gender studies, culture studies, and South Asian studies.
Maritime Power and China's Grand Strategy (Routledge Studies on Think Asia)
by Anil Kumar ChawlaThis book examines the role of maritime power in the ‘Chinese Dream’ of becoming the pre-eminent global power by 2049, a century after the establishment of the People’s Republic of China (PRC). The book argues that China seeks to use its maritime power as part of its quest to attain Great Power status by employing it to these areas: provide deterrence in the maritime domain; assure availability of resources; protecting its sea lines of communication; and in the economic domination of specific developing countries in Asia, Africa, Oceania and South America. Based on a careful examination of primary sources, especially China’s defence white papers and essential works on the topic by prominent Chinese military analysts and institutions, the author systematically unpacks interpretations and analysis of China’s evolving concepts of maritime power. The book traces China’s development and use of maritime power over its long-recorded history, especially from the time it became the People’s Republic of China (1950) to the present (2024) and links the country's maritime past with the present. A comprehensive and detailed study of the evolution of Chinese concepts of maritime power and how it forms an important part of the rejuvenation of the nation and the projection of China as a global power by mid-century, this book will be of interest to researchers studying Asian and Chinese Studies, Military Studies and policy makers at think tanks and government agencies.
A New Vision for Early Childhood: Rethinking Our Relationships with Young Children
by Noah HichenbergThis innovative and thought-provoking book invites you to move away from strategies of control and toward relationships of trust with young children. This book presents the conceptual foundation for this re-framed relationship as well as pragmatic takeaways for parents and teachers of preschool-aged children. The book offers a concise, critical history of early childhood which is then laid against the author’s ethnographic research into the daily life of one 2-year-old. This unique and refreshing perspective offers intimate insight into the tension between the adult’s desire for control and the child’s capacity for resistance. The author argues that when the adult-child relationship is defined by control, the child is faced with the same choice on repeat: submit, or resist. Taking action in accordance with personal wants and needs typically requires transgressing adult expectations. For the child, in today’s hyper-surveilled childhood, to speak up is to resist. Moving these ideas from research and theory back into preschools and homes, A New Vision for Early Childhood is important reading for any preschool teacher, leader, or parent who wants to reconsider their relationship with children. We can become allies instead of sheriffs, working with children instead of against them.
Performing Witchcraft, Exorcism, and Abortion on the Italian Renaissance Stage: The Witch and The Possessed Girl by Antonfrancesco Grazzini (Anglo-Italian Renaissance Studies)
by Mary GallucciAntonfrancesco Grazzini’s plays, La Spiritata (The Possessed Girl) and La Strega (The Witch), are available in English for the first time, with notes and an “Introduction.” These plays deal with witchcraft, superstition, sexuality, and abortion. The context for such themes is analyzed in the “Introduction.” Grazzini enhanced literary drama with elements from popular performances. He influenced other playwrights, including in England, where The Possessed Girl was adapted as the Elizabethan comedy, The Bugbears. Writer and linguist John Florio used Grazzini’s plays in his lexicon of Italian for English learners. Grazzini celebrated artistic and popular traditions of Renaissance Florence; he is significant for writing and preserving many literary genres, especially the burlesque and carnivalesque. He participated in Florentine spectacle and theater, as a writer of plays, a composer of interludes, and a chronicler of festive events. His importance to the development of the Italian language is evident in his plays.
The Role of Trust in Mental Health: Vulnerability and Trust-Building in Theory and Practice
by Gerard LeaveyThis book offers a comprehensive examination of trust and its relationship with mental illness and wellbeing.Engaging with a broad range of mental health research, theory, and practice through various transdisciplinary theoretical models of trust, this book highlights the social and family contexts surrounding the making and breaking of trust and mental health. It examines various sociological conceptual and theoretical frameworks of risk and trust while also engaging with evolutionary perspectives on the human need for cooperation and trust. The author describes how, in a world of constant connectivity, the drawing of boundaries assigns some people as strangers, using stigma as a form of power. The book concludes by considering the future of mental health and where trust-building may be possible. Each chapter is interspersed with observations and insights from the author’s personal research covering many populations, communities and issues over several decades.Drawing on a wide range of interdisciplinary literature, the book will be of interest to mental health practitioners, researchers, and scholars interested in the psychosocial aspects of mental illness and stigma.
Rethinking Informed Consent in the Big Data Age (Routledge Research in Applied Ethics)
by Adam J. AndreottaIn the “big data age”, providing informed consent online has never been more challenging. Countless companies collect and share our personal data through devices, apps, and websites, fuelling a growing data economy and the emergence of surveillance capitalism. Few of us have the time to read the associated privacy policies and terms and conditions, and thus are often unaware of how our personal data are being used. This is a problem, as in the last few years, large tech companies have abused our personal data. As privacy self-management, through the mechanism of providing online consent, has become increasingly difficult, some have argued that surveillance capitalism and the data economy more broadly need to be overthrown.This book presents a different perspective. It departs from the concept of revolutionary change to focus on pragmatic, incremental solutions tailored to everyday contexts. It scrutinises how consent is currently sought and provided online and offers suggestions about how online consent practices can be improved upon. These include the possibility of subjecting consent-gathering practices to ethics committees for review; the creation of visual-based consent agreements and privacy policies to help with transparency and engagement; the development of software to protect privacy; and the idea of automated consent functionalities that allow users to bypass the task of reading vast amounts of online consent agreements. The author suggests that these “small-scale” changes to online consent-obtaining procedures could, if successfully implemented, provide us with a way of self-managing our privacy in a way that avoids a revolutionary dismantling of the data economy. In the process, readers are encouraged to rethink the very purpose of providing informed consent online.Rethinking Informed Consent in the Big Data Age will appeal to researchers in normative ethics, applied ethics, philosophy of law, and the philosophy of AI. It will also be of interest to business scholars, communication researchers, students, and those in industry.
Narratives of Loss and Longing: Literary Developments in Postcolonial South Asia
by Edited by Nukhbah Taj Langah and Roshni SenguptaThis volume brings together new research on the developing and transforming literary scape in South Asia in the aftermath of the partitions of 1947 and 1971. It thematically explores the transformations that have taken place in the literary spheres of India, Pakistan and Bangladesh, since violence and irresolvable conflicts wreaked the subcontinent, through the narratives of loss and longing.The volume deals with key themes such as feminism, minorities and marginality, vernacular history, Bengali literary representations, and post-Partition artistic and literary representations. It contributes towards fostering a network for academic exchange across the borders thereby presenting diverse and in-depth studies on a plethora of subjects within the larger framework of literary landscapes.Narratives of Loss and Longing will be of interest to scholars of literary studies, postcolonial and decolonial studies, partition studies, minority studies, refugee studies, gender and women's studies and those interested in South Asia, especially India, Pakistan and Bangladesh.
Palestine's Christians and the Nationalist Cause: The Late Ottoman and Mandatory Periods (Routledge Studies in Middle Eastern History)
by Erik FreasThis book provides an historical overview of Palestine’s Christian communities and their role in the Palestinian nationalist movement during the late Ottoman and British mandatory periods.More than being a history of Palestine’s Christian Arabs, the book focuses on Palestine’s Christians during the formative period of Palestinian Arab national identity, attentive to the broader topic of the relationship between nationalism and religion—in this case, between Arab identity and Islam. Whereas until recently historians have tended to assume that national and religious identities are distinct and mostly mutually exclusive things, more recent scholarship has addressed the fact that often there exists considerable overlap between the two, though it should be noted, often in ways that are not by any means inherently exclusive of those not belonging to the majority faith, as is the case here. The relationship is also an ever-changing one, hence the final chapter of the book, which functions as something of an epilogue regarding the current status of Palestine’s Christians vis-à-vis their place in the nationalist cause and relationship with the broader Muslim population.The book will be of interest to historians and scholars focused on the modern Middle East, Palestinian history, Muslim-Christian inter-communal relations, and the relationship between nationalism and religion.
Die Volks- und Raiffeisensparkasse eG: Narrative, Synergiepotenziale und Umsetzungsskizze der Fusion von Sparkassen und Genossenschaftsbanken einschließlich ihrer Finanzgruppen
by Marc-Philipp DagottDieses Buch zeigt, wie der Zusammenschluss von Sparkassen und Genossenschaftsbanken erhebliche Synergiepotenziale schaffen kann, ohne das Erfolgsrezept der beiden Regionalbankgruppen aufgeben zu müssen. Damit entwirft der Autor ein alternatives Modell zu den üblichen verbundinternen Maßnahmen. Sowohl Sparkassen als auch Genossenschaftsbanken schließen Filialen, finden sich in immer größeren Einheiten zusammen, die aus der jeweiligen Region herauswachsen und investieren immense Geldsummen in die Modernisierung ihrer IT. Neben bestehenden Gemeinsamkeiten von Sparkassen und Genossenschaftsbanken werden spannende neue Verbindungspunkte identifiziert. Schließlich entfaltet sich ein mehrstufiges Umsetzungsmodell, das die größten Hindernisse auf dem Weg zur „Volks- und Raiffeisensparkasse 2040“ umreißt und konkrete Lösungen diskutiert.
Recent Advances in Artificial Intelligence in Cost Estimation in Project Management (Artificial Intelligence-Enhanced Software and Systems Engineering #6)
by Mirjana Ivanovic Nevena Rankovic Dragica Ranković Ljubomir LazićThis book focuses on the practical application of AI tools and techniques in software project management, offering detailed theoretical explanations and practical examples of over 40 state-of-the-art machine learning and deep learning algorithms applied across each project phase, as well as in risk and resource management. Helping the business world estimate projects more accurately while saving costs and resources is crucial in today’s rapidly changing, fast-paced technological landscape. Moreover, it presents specific aspects of combined approaches through ensemble models, incorporating Taguchi’s optimization method to further improve estimation accuracy, advancing this area of software project management. A valuable resource for students and professionals to deepen their knowledge and skills, it also serves as a great manual for companies adopting smarter strategies to manage and develop projects more efficiently and effectively.
Principles of Database and Solid-State Drive Co-Design (Synthesis Lectures on Data Management)
by Philippe Bonnet Alberto LernerThis book offers a comprehensive resource on Solid-State Drives (SSD) as the field undergoes a radical evolution characterized by the incredible variety of SSD forms and their rapid diversification. It proposes a new classification system to help readers navigate the SSD landscape. For years, the evolution of SSDs was obscured by the unchanging abstractions of block devices and POSIX I/O, but it is apparent that these abstractions have become a problematic hinderance to performance and also fail to reduce software complexity. The book explores how such a state of affairs impacts the database community in at least two ways. First, it considers how using SSDs through legacy interfaces that hide internal mechanisms invariably results in erratic performance. While the blame often goes to the notoriously expensive garbage collection of SSDs, the authors argue that in truth, several other complex processes result in nonlinear effects on latency and bandwidth. The book describes these processes and how they are implemented in modern devices, knowledge that will help system designers better choose SSDs and shape database workloads to match their performance characteristics. Second, the book explores how the inadequacy of the traditional I/O abstractions opens up an entire research field focused on the co-design of database management systems and SSD. Such research aims at devising mechanisms and policies coupling the storage manager of database and SSD internals, e.g., placing an SSD FTL under the control of database, changing SSD sub-systems in response to the workload, or executing logic within an SSD on a database’s behalf. The book introduces these principles of DBMS/SSD co-design and argues that a more seamless integration of databases and storage solutions as well as the study of SSD variations adapted to database computations are central to the development of the next generation of database systems.
Advances in Postharvest and Analytical Technology of Horticulture Crops
by Monika Thakur Tarun BelwalThis book discusses advances in postharvest and analytical technology for horticulture crops and challenges to meet future needs. The horticulture crops (fruits and vegetables) need a systematic and scientific postharvest handling and management system for securing both physical and chemical attributes while prolonging their shelf life. Postharvest technologies include storage, drying, packaging, extraction of components, and preparation of juice and wine from the collected fruits and vegetables. All these postharvest technologies have emerged and evolved with time to provide meaningful solutions to minimize food loss, maintain quality, and provide fast processing of horticulture crops. Parallel development of analytical techniques has also evolved to monitor the quality of fruits and vegetables during postharvest processing and thus provide a rapid and efficient method for delivering safer food products. This book provides an overview of different postharvest technologies, their mechanisms, and their effect on the quality of horticulture crops. It also emphasizes the assessment of each advanced technology, including its limitations and advantages. Overall, this book provides techniques, research, mechanisms, advances, and challenges of postharvest and analytical technologies for horticulture crops, along with recommendations for future research directions.
Current Advances in Optometry (Current Practices in Ophthalmology)
by Parul Ichhpujani Rohan Bir Singh Daisy ShuThis book provides insights into the rapid progression of optometry as an allied subspecialty of ophthalmology over the past two decades. It details how sophisticated diagnostic technologies and highly efficacious novel therapies have revolutionized the field. The chapters cover topics such as cutting-edge diagnostic tools, groundbreaking therapeutic approaches, and the integration of new technologies into clinical practice. Written by global experts, the book addresses the critical question of how these technologies have transformed patient care. Additionally, it discusses the latest trends in vision science research. This book is relevant for optometry and ophthalmology residents, practicing optometrists and ophthalmologists, vision science researchers, as well as general optometrists and ophthalmologists in training, providing insights into the latest developments in the field.
Textbook of Pathologic Anatomy: For Medical Students
by Kuisheng Chen Li Liang Mincai Li Yun PanThis book introduces the basic knowledge about pathologic anatomy, which covers the the etiology, pathogenesis, pathological changes and outcomes of diseases. It will help the student to understand and master the nature of various diseases and the theories in occurrence and development.This book consists of 18 chapters, including 6 chapters in general pathology and 12 chapters in systematic anatomy. In each chapter, it starts from the most important ‘Key Concepts’ to learn, which will guide the student during the learning stage and review stage.This book is a useful textbook for graduate and undergraduate students in medical schools, including MBBS (Bachelor of Medicine and Bachelor of Surgery) student.
Advances in Fibers, Optical Sensors, Optical Communications and Networks: Proceedings of PHOTONICS 2023, Volume 2 (Lecture Notes in Electrical Engineering #1225)
by Varun Raghunathan Tapajyoti Das Gupta Sebabrata MukherjeeThis book presents the proceedings of the Biennial Photonics Conference (Photonics 2023) held at IISc, Bengaluru on 5-8 July 2023. It covers topics across multiple areas of photonics, including established areas like optical communication and networks, quantum optics, non-linear and ultrafast photonics, nanophotonics, biophotonics and bioimaging, photonic integrated circuits, fibers and sensors, optical materials and fabrication techniques, optical metrology, and instrumentation, optofluidics, laser applications, optoelectronics. The book also covers emerging areas in photonics, such as THz photonics, structured Light, 2D materials, optomechanics, topological photonics, and AI/ML in photonics. The book will be useful for researchers and professionals interested in the broad field of photonics.
Global Family Capitalism: A Business History Perspective (Routledge International Studies in Business History)
by Paloma Fernández PérezEmphasizing the diversity of regional and national models, this book explores the history of transformation of family businesses around the world during the twentieth and early twenty-first centuries.Expert contributors explore place-based family capitalism and the local embeddedness of family businesses, looking at how and why this family capitalism was transformed during the globalization and de-globalization periods in the last century. It explores the variation in the adaptations and transformation undertaken by family businesses in response to changes in technology, globalization, ideology, and institutions, as well as world wars, pandemics, and economic crises. The book also evaluates the relationship between changes in the internal organization and strategies of family businesses with external forces such as the political ideologies, changing ideas about the very nature of what constitutes a family, and changes in how the State has perceived families and family businesses in the world. The book also shows that despite all profound transformations in family capitalism, these businesses have remained resilient entrepreneurial forces and strong creators of wealth and employment.This book will be of great interest to readers in business and economic history, family business, and entrepreneurship.
Trust and Brand Management: The Role of Brand Heritage (Routledge Studies in Trust Research)
by Hanna Górska-WarsewiczTrust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concepts, theoretical and practical foundations of brand management and brand heritage, and empirically supported research on the relationship among brand heritage, brand management practices, antecedents, and outcomes of heritage-based corporate brand management.This book consists of two parts. The first part provides a literature review and theoretical and practical background on brand heritage, its antecedents and outcomes, brand management approaches, and heritage-based corporate brand management. The second part presents the results of an empirical study as structural equation modeling to establish the relationship among brand heritage, corporate brand management practices, antecedents (brand history, culture, identity, and authenticity), and outcomes of heritage-based corporate brand management (brand trust, brand equity, and performance). In addition, the book includes 31 case studies of well-known heritage brands presenting their history, marketing communications, development, and positioning strategies.The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
Plant-based Foods and their Implications in Brain Health
by Akula Ramakrishna Soumya Mukherjee Atanu BhattacharjeePhytoconstituents are a valuable source of new lead compounds due to their structural variety.The accelerated rate of human ageing brought about by the 21st century's longer life expectancy seems to be one of the major problems facing varied cultures worldwide. Ageing and the onset of chronic diseases appear to be significantly influenced by the type of food consumption pattern that people follow throughout their lives. There is strong evidence that Mediterranean diets are linked to a lower risk of brain disorders. A greater proportion of rural communities in the Mediterranean basin eat a diet high in plant-based foods daily. Stressors like reactive oxygen and reactive nitrogen species have a major negative influence on the brain in addition to the cardiovascular system.Foods, particularly those derived from plants, are a great source of vitamins, antioxidants, polyphenols, and vital fatty acids, according to a growing body of epidemiological research. Studies indicate the effect of antioxidant vitamins on brain health, including ascorbic acid and α-tocopherol. Polyphenols and other plant-derived bioactivities influence how animal and human brains operate by reducing the amount of oxidative stress and controlling different signal transduction pathways, according to a large body of experimental evidence.The present volume provides a collation of recent developments in the field with special reference to various types of plant-based phytoconstituents. The book's content is relevant and interesting to a wide range of audiences from the backgrounds of plant sciences, pharmacy, biochemistry, and molecular biology. Apart from being a good reference material source, the book is relevant to plant biotechnologists and students/researchers in the field.
A New Approach to Psi: Re-Envisioning Paranormal Experience as Meaningful Coincidence
by Lance StormThis book critiques conventional parapsychological viewpoints about extrasensory perception (ESP) and psychokinesis (PK), collectively referred to as ’psi’.Since the 1930s, an over-arching view on psi has been built on J. B. Rhine’s research and theories at Duke University. The author argues that there are fundamental problems with the psi paradigm, and offers solutions based largely on Jung’s Theory of Synchronicity, treating the subject matter in a rigorous scientific way. The synchronicity concept speaks to ambiguous psi terminology, the narrow methodological approaches in psi testing, and limited interpretations of psychic experience that do not consider the pivotal role of meaning. This book considers problems with terminology, findings, and the psi construct from a Jungian synchronistic standpoint, which gives credence to issues such as archetypes, meaningfulness, and numinosity.An important new contribution to the understanding of psi, this book will be of interest to practitioners and researchers working in the disciplines of psychology, parapsychology, consciousness studies, and physics, especially quantum mechanics.
Navigating Civil Resistance: Unravelling Mobilization Dynamics, Goals, and Strategies in Nepal (Routledge Studies in Political Sociology)
by Johannes VüllersWhile civil resistance campaigns are often initiated by a small number of organizations that receive broader social support, many groups are active during periods of campaigning without belonging to the main organizing group.Navigating Civil Resistance focuses on the mobilization dynamics of numerous non-campaign organizations in times of civil resistance, developing a theoretical framework that offers an account of nonviolent and violent resistance campaigns as sustainable challenges to the current political system, and the manner in which different organizations’ characteristics affect their perception, activities, goals, and resources. Employing a mixed-methods, longitudinal approach based on unique quantitative and qualitative data for contentiously active organizations in Nepal covering a 20-year period, it shows how the mobilization dynamics of non-campaign organizations change in times of civil resistance. With a focus on organizations, the author examines the emergence of new organizations in times of resistance, the ways in which groups’ goals align (or otherwise) during different periods of resistance, whether violent or nonviolent, and how their use of resources and tactics vary.An original contribution to our understanding of the societal dynamics of civil resistance—which is characteristic of many countries in the global south—Navigating Civil Resistance will appeal to scholars of sociology and politics working at the intersection of contentious politics, civil resistance, and peace and conflict studies.
Marketing Communication in African Languages (Routledge African Media, Culture and Communication Studies)
by Abiodun Salawu Kehinde OyesomiThis edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages.Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.