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Moving to Outcomes: Why Partnerships are the Future of Marketing
by Robert Glazer Matt WoolFrom bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves.Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla.Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.
Like Cats and Dogs (Whitman Street Cat Cafe #1)
by Kate McMurrayThe fur flies in this hilarious romantic comedy where the owner of a Brooklyn-based cat café and the local vet go ahead to head. The attraction is instant, but can you fight like cats and dogs and still be perfect for each other? Things are getting ruff in this Brooklyn neighborhood when new veterinarian Caleb Fitch moves in next door to the Whitman Street Cat Café and gets on the wrong side of café owner Lauren Harlow. Lauren has a few things to teach the new vet on the block, and rescuing kittens is only the start...Lauren can't ignore her attraction to Caleb, but he gets her even more riled up when he argues with her about how best to treat the cats in her care. Determined to smooth things over, Caleb comes to the rescue when a new litter of abandoned kittens is left on Lauren's doorstep, and they confront the fiery attraction that's been building between them from the start. But saving the baby kittens getting them ready for adoption is only the first challenge Lauren and Caleb have to face, and when a real estate developer comes sniffing around their block, they'll have to work together, or risk losing everything…
Dead Man's Hand (Jake Paynter #1)
by David NixAn action-packed historical western for fans of William Johnstone and Louis L'Amour.Condemned to die, he's about to find a reason to live.Jake Paynter is a doomed man. Haunted by an abusive childhood and his participation in atrocities of the Civil War, he seeks the isolation of the Plains Cavalry as a white officer for an all-Black buffalo soldier troop. Now, he is in irons and certain to be hanged for killing his captain after refusing an inhumane order. Despite his best efforts to maintain isolation, he starts to make friends on his journey to trial. The people of the wagon train begin looking to Paynter for leadership, and he reluctantly falls into the role.The opportunity to escape arises when the wagon train is attacked by bandits, but Paynter's growing ties to the travelers compel him to stay. As his trial approaches, Paynter must lean on his friends for salvation, but the laws of the west are swift and harsh, and a grueling confrontation with his past is on the horizon.
Beginner's Guide to Weight Lifting: Simple Exercises and Workouts to Get Strong
by Kyle HuntFrom square one to living strong—a beginner's guide to weight lifting. You don't have to hire a personal trainer to learn how to lift weights the smart, safe way. The Beginner's Guide to Weight Lifting is the perfect companion for men and women who are starting from scratch and want to begin working out at the gym or at home. From air squats to barbell bench presses, you'll explore beginner-friendly exercises with clear illustrations so you can perfect your form, get stronger while building muscle, and improve your cardiovascular health. The Beginner's Guide to Weight Lifting can help you get the most out of your workout routine by sharing how to set up your home gym, safety tips, nutrition, and more. It doesn't matter who you are, your age, or physical ability, it's never too late to start weight lifting. This ultimate beginner's guide to weight lifting includes: Get started—Learn weight lifting fundamentals like how to choose the right weight, defining gym jargon, and using proper gym etiquette. Get training—Build muscle and stamina with 35 beginner-based exercises and a complete 4-week weight lifting routine that includes specific exercises, sets, and reps that can be modified for your skill level. Get results (and compliments)—You'll feel fitter and healthier, and you may even notice a firm muscle or two—plus you get well-timed encouragement when you need it. Lift weights without the heavy lifting—all you need is the Beginner's Guide to Weight Lifting.
The Conjure-Man Dies (Library of Congress Crime Classics)
by Rudolph FisherAn unmissable entry in the esteemed Library of Congress Crime Classics, an exciting new classic mystery series created in exclusive partnership with the Library of Congress to highlight the best of American crime fictionWhen the body of N'Gana Frimbo, the African conjure-man, is discovered in his consultation room, Perry Dart, one of Harlem's ten Black police detectives, is called in to investigate. Together with Dr Archer, a physician from across the street, Dart is determined to solve the baffling mystery, helped and hindered by Bubber Brown and Jinx Jenkins, local boys keen to clear themselves of suspicion of murder and undertake their own investigations.This groundbreaking mystery is the first ever to feature a Black detective and all Black characters, written by Black author Rudolph Fisher, who was a principal writer of the Harlem Renaissance.
Six Ways to Write a Love Letter
by Jackson PearceBeloved author Jackson Pearce brings her trademark humor and emotion to a compelling and hopelessly romantic story about how impossible fame and love can be on their own, much less together.Maybe everything they say about Vivi Swan is true.Maybe America's Sweetheart is all fluff and no substance.And maybe every guy she dates is fodder for her next breakup song.But session drummer Remy Young doesn't care. Touring with Vivi Swan means more money than he and his brother could ever earn on their own. And he's smart enough to keep himself away from drama.Then a bus mix-up forces Remy and Vivi to spend hours together, and he's surprised to discover that she's nothing like the rumors said. When she asks for his help writing her next song, he's immediately on board—for professional reasons, of course.Soon, it's clear that every variation of their song is just a different way to write a love letter, even as Remy wonders if he's setting himself up to be the next guy on her list of exes. And when Vivi's private life and public facade finally clash, a celebrity gossip blog threatens everything they've created together…
Learn to Read: 25 Simple Stories & Activities for Beginner Readers (Learn to Read)
by Kimberly Ann KiedrowskiHelp kids ages 3 to 5 start reading with simple stories and sight words.Encourage your little one to read with 50 essential sight words. From "up" and "down" to "could" and "it," these simple illustrated stories are the perfect summer activities to help early readers recognize words in sentences and understand their meaning. There's even a pair of fun activities after every story to further reinforce what they've learned! It's the perfect summer workbook to keep kids engaged in learning.Get your young reader learning sight words with the science of reading:25 stories—Sight words are introduced gradually, with each story increasing slightly in difficulty. As a summer learning workbook, it reinforces what children learn and keeps them interested as they prepare for preschool and kindergarten.Common sight words—Give your child a solid foundation for reading with top sight words like "many," "time," "go," "out," "do," and "know."Educational activities—At the end of each story you'll find two fun reading games where your child can practice identifying the words they've just read, reinforcing the learning.Discover fun preschool and kindergarten learning activities with this top choice in learn-to-read books for kids 3-5.
A Duke at the Door (Shapeshifters of the Beau Monde #3)
by Susanna Allen"Susanna Allen's writing is SO GOOD. It sucked me right in." —Julia Quinn for A Wolf in Duke's ClothingFans of Bridgerton won't want to miss this steamy paranormal historical romance from author Susanna Allen. The sparkling Regency era goes wild:After being captured and held captive in a traveling menagerie, Alwyn Ap Lewin, Duke of Llewellyn, refuses to shift into his lion form. The longer he denies his inner lion, the sicker he gets, but he'd rather die free than be captive ever again. The denizens of Lowell Close live in fear and suspicion of Alwyn—except for lady apothecary Tabitha Barrington. Tabitha alone can help the shapeshifting duke, and with her by his side, the Wild Lion of Wales discovers he has something to live for, and to fight for, after all.Praise for A Wolf in Duke's Clothing:"Sparkling wit, scrumptious chemistry!"—Grace Burrowes, New York Times and USA Today bestselling author"A playful mix of humor, fantasy, and Regency romance."—Publishers Weekly"Sparkling dialogue and steamy chemistry."—Kirkus Reviews
The Darkest Game (LAPD Detective Tully Jarsdel Mysteries #3)
by Joseph SchneiderThe past is steeped in blood.Bad things happen every day. No one knows this better than LAPD Detective Tully Jarsdel. He also knows that bad things often go unpunished—all it takes is a glance at his dusty stack of cold cases to see that time is kind to sinners.A museum curator is found shot point-blank, his home torn apart. It's the sort of random crime destined to fester in an evidence locker. But it's a case tailor-made for the academic turned detective—he can't leave any question unanswered. In pursuit of an untouchable killer, Jarsdel soon uncovers a web of fraud and corruption that leads him to sunny Catalina Island, Hollywood's bygone playground. There, nothing is as it should be: the past is ever-present, and Jarsdel unwittingly finds himself embroiled in a widespread conspiracy. While reckoning with a dark legacy, he'll exhume long-buried secrets of LA's troubled past and with it, deadly consequences.A searing mystery from critically acclaimed author Joseph Schneider, The Darkest Game is a story about dread, greed, and anguish; how it spreads like rot, and how one detective struggles to keep it at bay.
Pleading the Fish (Seaside Café Mysteries #7)
by Bree BakerIn the seventh and final book of Bree Baker's critically acclaimed Seaside Café Mystery series, Pleading the Fish, Everly Swan's wedding plans are upended by a dead body. She'll have to run her teashop, find a dress, and catch a murderer all before she can walk down the aisle!Hitting all the sweet-tea spots, this series is:A delightful Tea Shop and Café Culinary MysteryThe ideal cozy beach readPerfect for fans of Laura Childs and Kate CarlisleCafé owner and amateur sleuth Everly Swan, like every Swan woman before her, is cursed in love. The only problem? Her fiancé Detective Grady Hayes has something to say about it—he doesn't believe in magic and is determined to prove the curse wrong so they can spend their lives together. Everly wishes it could be so simple!It feels like a sign when a historian looking into Swan history is found dead in an antique wishing well, and Everly fears the curse is spreading. Grady takes the case, looking to find justice and prove the curse wrong, while Everly does a bit of investigating on her own. Big change is coming for Everly and her friends, but with mysterious strangers lurking about and someone leaving increasingly threatening messages for the happy couple, Everly's not sure she'll get her happily-ever-after!"A smart and likable protagonist, a vividly rendered setting, a suitably twisty plot, and some colorful supporting characters are the ingredients for a concoction as appealing as any of Everly Swan's specialty sweet teas."—Livia J. Washburn, national bestselling author, for Live and Let ChaiINCLUDES DELICIOUS FOOD AND DRINK RECIPES
We're Parents! The First-Time Dad's Guide to Baby's First Year: Everything You Need to Know to Survive and Thrive Together (First-Time Dads)
by Adrian KulpA practical guide for new dads, from your baby's birth to their first birthday Newborns don't come with a manual, but We're Parents! is the next best thing. Adrian Kulp (a four-time dad himself) offers fast, fun, and easy-to-digest advice that makes it simple for you to step up and do your part as a brand-new dad. Wondering how to burp your newborn? Not sure how to get them to try solids? Desperate to get them to sleep? This comprehensive guide breaks your baby's first year down into quarterly chunks, offering stage-specific advice, quick reference guides, tutorials, monthly stats and goals, and a healthy dose of humor to help you be a supportive partner and great dad to your little one. This standout among new dad books includes: Step-by-step how-tos—Find detailed guidance for common situations you'll encounter as a new dad, from soothing and swaddling your newborn to spotting food allergies and baby-proofing your home. Cheat sheet checklists—Get quarterly checklists of ways you can help around the house, with mom and the baby, and with events and medical appointments. Developmental milestones—Track your baby's development at a glance with charts that lay out the most important milestones in one place. Discover how to be the best father and husband you can be with the expert advice inside We're Parents!
The Molino
by Melani MartinezSet in one of Tucson’s first tamal and tortilla factories, The Molino is Melani Martinez’s memoir of her family’s transformations and belonging in historic Barrio Presidio.
Managing the Psychological Impact of Medical Trauma: A Guide for Mental Health and Health Care Professionals
by Michelle Flaum Hall and Scott E. HallWhat to do when treatment becomes trauma <P><P> Of increasing concern to all health professionals is the mental and emotional trauma that can result from adverse medical experiences ranging from life-threatening events to even routine medical procedures. This groundbreaking book is the first to conceptualize the psychological aspects of medical trauma and provide mental health and health care professionals with models they can use to intervene when treatment becomes trauma. The book delivers systems-level strategies for supporting patients and their families who experience distress in the medical setting or as a result of life-threatening or life-altering diagnoses and procedures. Reflecting the growing trend toward interprofessional practice and training in health care and initiatives toward patient-centered care, the book also describes models that promote the seamless integration of mental health professionals into the health care team.
Man on the Moon: How a Photograph Made Anything Seem Possible
by Pamela Dell Kathleen BaxterIt is a bizarrely beautiful image: A man in a spacesuit stands isolated in an alien world. His companion, the photographer, and their landing craft are reflected in his visor. This photograph, taken by Neil Armstrong of fellow astronaut Buzz Aldrin, is the most famous documentation of America’s 1969 moon landing. But to people in every country on Earth, it represented and still does so much more. The man in the photograph was hundreds of thousands of miles away from his home planet. He had conquered another world. It was, as Armstrong said, a giant leap for mankind. The photo of this historic event remains one of the most powerful and inspiring representations of the achievements of humankind.
Lungs: Modern Plays
by Duncan Macmillan'I could fly to New York and back every day for seven years and still not leave a carbon footprint as big as if I have a child. Ten thousand tonnes of CO2. That's the weight of the Eiffel Tower. I'd be giving birth to the Eiffel Tower.' <P><P> In a time of global anxiety, terrorism, erratic weather and political unrest, a young couple want a child but are running out of time. If they over think it, they'll never do it. But if they rush, it could be a disaster. They want to have a child for the right reasons. Except, what exactly are the right reasons? And what will be the first to destruct – the planet or the relationship?
Let Your Light Shine: Mobilizing for Justice with Children and Youth
by Marian Wright Edelman Shannon Daley-Harris Gregory C. Ellison II Ched Myers Patrick B. Reyes Janet Wolf Reginald Blount Virginia A. Lee Eileen Lindner Lorena M. ParrishChildren face too many tough situations today: broken immigration policies, hunger, school shooting, mass incarceration, human trafficking, failing schools, child soldiers in wars worldwide. Despite the harsh realities, there is still hope! And YOU can play a vital role in keeping that hope alive! Let Your Light Shine challenges readers to engage in their own work of justice for and with children. Inspired by the contributions of leaders like Marian Wright Edelman, founder of the Children’s Defense Fund, the authors present ways to engage in works of justice that offer life, meaning, and hope to our children and youth.
Introduction to Film: A Director's Perspective
by Alex Cox’sEmerging filmmakers need to know the basics of their art form: the language of the camera, and lenses, the different crew roles, the formats, the aspect ratios. They also need to know some bare-bones theory: what an auteur is, what montage is, what genres are. But, even more urgently, young filmmakers need answers to their questions—What lens was used? How did they do that effect? Who paid for that picture? How did they get it past the censor? Most important, Alex Cox believes that all filmmakers require serious grounding in film. You cannot be a great artist if you aren't versed in great art. And this doesn't just apply to the cinema. This book is for aspiring filmmakers, but also for students, and for people generally interested in grounding themselves in this particular art form—from a filmmaker's perspective. According to Coz, "I believe 100% that a reasonably educated and intelligent person in any country of the world should be able to have a conversation about Luis Buñuel, about Akira Kurosawa, about Stanley Kubrick, about Fellini or Bergman, and talk knowledgeably about at least one of their films. Read this book, watch the films, and you can!"
Introduction to Emergency Management
by Damon P. Coppola Jane A. Bullock George D. HaddowIntroduction to Emergency Management, Eighth Edition sets the standard for excellence in the field and has educated a generation of emergency management professionals. This trusted resource provides a comprehensive overview of core concepts in emergency management and instructs in their application, addressing why the emergency management profession exists, what actions its professionals and practitioners are tasked with performing, and what achievements are sought through the conduct of these various efforts. Students and new professionals alike will gain an enhanced understanding of key terminology and concepts, enabling them to work with emergency management specialists. <P><P>Fully updated throughout, the new edition includes revised workflows and communications; explanations of FEMA, state, and local emergency management organizational policies; the growing role of the private sector in emergency management; Covid-19 pandemic preparedness and response; and the impact of climate change on emergency management policies and practices, among other timely examples and application areas. Each chapter features all-new case studies on recent disasters, key terms, summary points, and self-review questions. <P><P>Student and faculty use is supported by an expanded ancillary package, featuring a fuller instructor manual, lecture PowerPoint Slides, and linked documents, data sets, references, and video examples. - Empowers the next generation of emergency management professionals, applying core disaster management approaches and principles across timely, illustrative case studies - Considers the impact of climate change, among other current global challenges, on emergency management policies and practices - Reviews and instructs in emergency management communication, workflows, and organizational policy best practices - Contains an updated, online instructor manual, lecture PowerPoint Slides, further case studies, video examples, and other supporting materials.
Ground Zero: How a Photograph Sent a Message of Hope (Captured History)
by Don NardoThe tragic events of September 11, 2001 sent shockwaves around the globe that are still felt today. Nearly 3,000 people died in the terrorist attacks and thousands more were injured. On the afternoon of the attacks, three firefighters paused in their rescue work to raise an American flag at Ground Zero in New York City. In the midst of horror and despair, the iconic photo of the men would remind Americans that they were far from beaten. It represented the country's strength, courage, decency, and its hope for the future.
Frankenstein Abridged: A Translation in Plain & Modern English
by Mary Shelley Brock ParksReducing the original text by almost forty pages, this abridged version of Frankenstein also updates the language of the original novel for modern readers. Sentence by sentence, we have replaced outdated vocabulary and convoluted paragraphs in a way that is true to the original text but easier to follow. This version also provides careful edits of overly long and redundant scenes so that the main story moves along at a faster pace.
Fat Ham
by James IjamesJuicy—a young, queer, Southern man, who is grappling with questions of identity—is visited by the ghost of his father (Pap) at his mother’s wedding/family barbecue. Pap demands that Juicy avenge his recent murder. How will Juicy, a sensitive and self-aware young Black man, trying to break a cycle of trauma and toxic masculinity, avenge his father’s premature death? Fat Ham reinvents Shakespeare’s masterpiece in startling and hilarious ways amidst the backdrop of a family barbeque in the American South.
Essentials of Cardiopulmonary Physical Therapy
by Ellen HillegassImprove your understanding of the cardiopulmonary system with Essentials of Cardiopulmonary Physical Therapy, 5th Edition. Based on American Physical Therapy Association best practices, this new edition provides comprehensive coverage of anatomy, physiology, and cardiopulmonary assessment, along with new chapters on the growing topics of the management of cardiovascular disease in women and pulmonary vascular disease. Using a practical approach, expert author Ellen Hillegass also discusses pathophysiology, pharmacology, and interventions in the outpatient setting.
Metaethical Issues in Contemporary Legal Philosophy: A Constitutivist Approach (Routledge Research in Legal Philosophy)
by Jorge Silva Sampaio Stefano BerteaThis volume explores the importance of constitutivism for legal studies. Constitutivism is the view that the normative force, or authority, of practical reasons is grounded in principles, capacities, aims, or functions that are essential to, and thus constitutive of, agency. While the implications that the constitutivist approach has on the fundamental metaethical disputes and central ethical debates have been extensively explored, the literature on the relations between constitutivism and law remains scarce, unsystematic, and sporadic. This collection brings together world-renowned practical philosophers and legal theorists to fill a noticeable gap in the literature. The authors systematically and innovatively address key dimensions of the relationships between constitutivism and the theoretical study of law, as well as programmatically offering novel insights into the conceptual connections between constitutivist claims, fundamental legal concepts and practices, legal issues, and, ultimately, the law as a distinctive concept. The book will be of interest to academics and researchers working in the areas of Legal Philosophy, Legal Theory, Jurisprudence, Moral Philosophy and Metaethics.Chapter 8 of this book is freely available as a downloadable Open Access PDF at http://www.taylor-francis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
The Handbook of Child and Adolescent Clinical Psychology: A Contextual Approach
by Alan CarrNow in its fourth edition, The Handbook of Child and Adolescent Clinical Psychology incorporates important advances in the field to provide a practice- oriented and accessible resource for clinical psychologists in training.Beginning with a set of general conceptual frameworks for practice, the book gives specific guidance on the management of problems commonly encountered in clinical work with children and adolescents, drawing on the best practice in the fields of clinical psychology and family therapy. There is comprehensive coverage of Problems of infancy and early childhood Problems of middle childhood Problems of adolescence Child abuse Adjustment to major life transitions including entering foster care, parental divorce, and bereavement Each chapter dealing with specific clinical problems includes cases examples; discussion of diagnosis, classification, epidemiology, clinical features, assessment, and treatment; and practice exercises. New material includes the latest advances in child and adolescent clinical psychology assessment and treatment programmes and positive psychology. It also is updated in line with the latest revisions of ICD and DSM.This book is invaluable as both a reference work for experienced practitioners and as an up-to-date, evidence- based practice manual for clinical psychologists in training.
Illustrated Textbook of Clinical Diagnosis in Farm Animals
by Philip R Scott"I really don't think this book will ever be surpassed as the 'go-to' clinical ruminant reference for undergraduates, recent grads and vets in mixed practice who do not spend the majority of their time with farm animals."-- Neil Frame, Cert.E.P, Cert.V.A, RCVS Advanced Practitioner (Equine Practice), MRCVS (vet)Providing veterinary students with a brand-new approach to large animal medicine, this portable textbook first describes the detailed examination of each organ system achievable on the farm using technologies such as rapid ultrasound examination and radiography, illustrated via unique images and video recordings. Key points, images and video recordings then provide the ranked lists of differential diagnoses for common farm animal clinical presentations requested by veterinary students to aid their examination. The repository of over 1000 30-60 second video clips accompanying the book show the clinical presentation, diagnosis, recovery or pathology of all common disorders, accessible on the farm with a smart phone. This repository can be accessed via https://routledgetextbooks.com/textbooks/9780367612702/Packed with imagery, the text distils the essential information in a logical, easily accessible way, aiding diagnosis. Small and spiral-bound, the book offers a lifeline for veterinary students during their EMS (extra-mural studies) placements.