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The AFib Cure: Get Off Your Medications, Take Control of Your Health, and Add Years to Your Life
by John D. Day Matthew LaPlante T. Jared BunchMost doctors will tell you that there isn't much you can do to treat atrial fibrillation, aside from taking medications for the rest of your life. Cardiologists and a-fib specialists John D. Day and T. Jared Bunch disagree. Atrial fibrillation strikes one in four American adults. Not only do people suffering from this condition suffer from shortness of breath, fatigue, chest discomfort, decreased ability to exercise and do activities of daily living, arrhythmia, and palpitations, but their risk of a stroke, cognitive decline and dementia, heart failure, or premature death also shoots way up. Today, a whole new body of research—one most physicians are unaware of—shows that biomarker and lifestyle optimization may put half the cases of atrial fibrillation into remission without drugs or procedures. And for those in whom these remedies are insufficient or not tolerated, new procedures, in combination with biomarker and lifestyle optimization, may offer lifetime remission from atrial fibrillation and its devastating consequences. In clear, accessible, patient-centric language, Drs. Day and Bunch share their revolutionary approach to treating atrial fibrillation, developed through a combined 53 years working with a-fib patients. The effectiveness of their plan has been proven through countless medical studies. And now, in The AFib Cure: Get Off Your Medications, Take Control of Your Health, and Add Years to Your Life, they share that plan with you. If you're looking for a drug-free solution to your atrial fibrillation, or have a family history of atrial fibrillation and don't want to suffer the same fate, The AFib Cure is for you. Let The AFib Cure show you how to live longer, healthier, free from medications, and free from the fear of atrial fibrillation overshadowing your life.
Muscular Portfolios: The Investing Revolution for Superior Returns with Lower Risk
by Brian LivingstonMuscular Portfolios is here to change the investing game — and help you leave stress behind with a stronger, smarter approach to investing. For decades, the financial services industry has sold risky investments, claiming that this was the only path to large gains. But this strategy is highly vulnerable to big losses that can devastate your portfolio. Today, there's a better approach. It combines the latest academic research in finance with the new ultra-low-cost index funds (exchange-traded funds). The result is an approach that provides market-like returns with dramatically smaller losses and requires only 15 minutes a month or less. Muscular Portfolios lays out the basic principles of this kind of investing so you can manage your own money successfully — without turning it into your second job. Investigative journalist Brian Livingston takes you behind the curtain of Wall Street and lays out a game-changing approach to investing: Muscular Portfolios, which are easy-to-use financial strategies you can set up yourself, even if you have no investment experience at all. Filled with helpful illustrations, compelling evidence, and simple, no-nonsense instructions, Muscular Portfolios is a resource, not a sales pitch. There are no financial products to buy, no secret formula to pay for. Everything is fully disclosed in bite-sized steps — and on a totally free website — that you can start using today to grow your wealth. Driven by cutting-edge investment research and backed by extensive market testing, Muscular Portfolios will revolutionize investing for families and individual investors.
Go Be Kind: 28 1/2 Adventures Guaranteed to Make You Happier
by Leon LogothetisYou only have to change one life in order to change the world. The question is: Are you ready? Go Be Kind isn't just a journal or another how-to guide to creating the life you want. It's a series of daily adventures that will help you rediscover the greatest human gift—kindness, which inspires interpersonal connection and is the most rewarding way to lead a more magnificent life. Created by Leon Logothetis, host of The Kindness Diaries on Netflix, this life-changing book is filled with highly classified missions, treasure hunts, dream dates, awkward moments, and daily adventures that are guaranteed to change your life. You will step outside of your comfort zone. You will become best friends with total strangers. Some of the adventures can be done while you're falling asleep at night. Some of them will open your eyes to things you've never seen before. And all of them are really easy. It might take 28 ½ days. It might take 11. Or you can take all the time you need (the adventure is up to you). This adventure is about to change your life. And someone else's, too . . . Because once we start being kind, we realize that there is no faster way to happiness. It will change how you see the world, how you connect with other people, and how you connect with yourself. And it starts with you. Let's do it. #gobekind
Smart Pop Explains Peter Jackson's The Lord of the Rings and The Hobbit Movies
by Peter Jackson’sReturn to Middle-earth ahead of Amazon Prime's new series The Lord of the Rings: The Rings of Power If you&’re feeling lost on the way to Mordor, let Smart Pop be your guide—literally, with this handy crash course into the cinematic world of Hobbits and Orcs and Elves (oh my!) It&’s easy for new fans to get overwhelmed by the sprawling mythology and complexity of the six films that make up Peter Jackson&’s epic trilogies. Unlike encyclopedias and guides that offer diehard J.R.R. Tolkien fans trivia, details, and deep dives into every on-screen moment, this first-of-its kind explainer is an easy, fun, and accessible introduction to the characters, plots, and interconnected stories that make up one of the greatest pop culture franchises of all time. Smart Pop has all of your burning questions covered: Who is Frodo? Why are there so many rings? When did Gandalf the Grey have time to change outfits and become Gandalf the White? Why does everyone love Gollum even though he&’s a bad guy? And more! As the perfect and unauthorized resource to keep on hand when rewatching the films for the first—or tenth time, or as a primer for the upcoming live action series, Smart Pop Explains Peter Jackson&’s The Lord of the Rings and The Hobbit Movies to you like no one could!
Please Stop Laughing at Us... (Revised Edition): The Sequel to the New York Times Bestseller Please Stop Laughing at Me...
by Jodee BlancoAs a sequel to the New York Times bestseller Please Stop Laughing at Me..., the 2007 release of Jodee Blanco's Please Stop Laughing at Us... received deserved attention for demanding an end to school bullying once and for all, and for supplying parents, educators, and targeted students with the tools and skills needed to do so. In this 2011 revised edition, Please Stop Laughing at Us...One Woman's Inspirational Story Continues includes the same powerful message that Blanco is respected and known for, with new material, including strategy guides for parents and educators, new material, including a Q&A for parents and educators, updated information on university bullying in light of recent news events, and a touching epilogue. Please Stop Laughing at Us...is the story of America's rejected and bullied students from the perspective of the one person with unprecedented access to the truth about what's going on in our schools. Blanco exposes both the strengths and vulnerabilities of a nation too clouded by rhetoric and self-defense to understand what really needs to be done.
Get the Meeting!: An Illustrative Contact Marketing Playbook
by Stu HeineckeWhat's the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success. Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help readers break through to their top accounts in the most effective ways possible. With more than 60 fully illustrated case studies and tactical examples, this new book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. Full-color photography and in-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns. From Hollywood to the search for Amazon's HQ2, from a surprising new Contact Marketing model, to "Pocket Campaigns," which could replace traditional business cards, and persistence elements that run throughout a sales cycle, and from LinkedIn to virtual reality, Get the Meeting! will spark your imagination and give you the tools you need to get the meetings—and life-changing results—you always wanted.
Lead with Heart: Transform Your Business Through Personal Connection
by Patrick Sweeney Tom GartlandIf you want your company to thrive, you need to break one of the oldest unwritten rules of leadership. Leaders in nearly every industry have learned to keep a professional "distance" between themselves and the people who report to them—to avoid getting too close or too personal. This unwritten rule of leadership is pervasive and quietly destructive, and, little by little, keeping ourselves at arm's length destroys trust, collaboration, and the very fabric of organizations. When Tom Gartland became president of Avis Budget Group, North America, he wanted the corporate culture to become more "open and connected"—so he started with himself. His message was "business is personal—very personal." As he grew closer and connected more with those he was leading, he became a more effective leader, and those around him were inspired to create unprecedented results. Tom found that when we truly open up and care about the people we work with, we can transform organizations into sanctuaries where people feel a deep connection to one another, a profound sense of being part of an important mission, and extraordinary engagement in their work. The result? Employees who feel valued generate exceptional profits. After applying this business philosophy at Avis, not only did Tom see an increase in employee morale, he also saw a significant increase in the company's bottom line. In Lead with Heart, Tom provides an unconventional approach to business leadership, including advice and strategies on how to open yourself up as a leader, recognize potential in your employees, and increase employees' trust in you and the company. Lead with Heart is the revolutionary leadership book that will help managers and employees at all levels grow their businesses by connecting, honestly and meaningfully, with the people they lead.
Reconstructing Inclusion: Making DEI Accessible, Actionable, and Sustainable
by Amri B. JohnsonOrganizational appetites for diversity, equity, and inclusion (DE&I) have never been more acute. But how can these new efforts, which often call on old strategies, now result in better outcomes? This book deconstructs and rebuilds the fundamental concepts of inclusion to reclaim their transformative potential for DE&I practitioners and the organizations they work with. Organizations of all types are making unprecedented investments in unconscious bias training, diversity recruitment, and anti-racism education. Words like belonging and equity are on the list of aspirational outcomes for these efforts, but the pathways to those goals are unclear because their implementation has been reactionary, supplemental, and in too many instances cosmetic rather than systemic. In Reconstructing Inclusion, Amri Johnson, CEO of Inclusion Wins, explores why that reactionary stance persists and provides a framework for designing a systematic approach that empowers all stakeholders in these efforts—everyone—to thrive. In deconstructing and rebuilding inclusion&’s most fundamental concepts, Johnson illustrates an &“Inclusion System&” that outlines the conditions critical to inclusion becoming normative—accessible, actionable, sustainable, and positively contributing to the organizational mission. Reconstructing Inclusion offers a guide to better understanding the historical context of inclusion, a rethinking of the efforts organizations are undertaking now, and an actionable, robust approach to carrying this work into the future.
Life in Life: Live Longer, Strengthen Your Relationships, and Create a Healthier Life: A Meditation Journal
by Laurie Ann LevinIlluminate your spirit. Cherish your well-being. Become a source of positivity in the world. Find your life in life. For centuries, experts have extolled the virtues of meditation, and countless people have used it to become happier, live longer, strengthen relationships, and create healthier lives. Studies show that just a few moments of meditation each day can be extremely beneficial to overall well-being. In Life in Life, Dr. Laurie Ann Levin, award-winning author and renowned holistic psychologist, guides you effortlessly into loving yourself through meditations that spark connection to your highest self. An interactive, easy-to-use, personal journal, Life in Life will inspire individual exploration and spiritual expansion with exercises that build insight, intuition, and a capacity for calm. Almost all of us struggle with destructive thinking and toxic self-criticism. Life in Life can help you overcome past traumas in your career, relationships, health, and love. Whether you are beginning your journey or have experience meditating, Life in Life will elevate you to a new level of wholeness. The exercises in this journal can be done anywhere, anytime, in private, with a partner, or in a group. Let Life in Life guide you on your daily journey toward well-being as you learn to love . . . both yourself and others at the same time.
El Estudio de China: El Estudio de Nutrición Más Completo Realizado Hasta el Momento; Efectos Asombrosos En La Dieta, La Pérdida de Peso y La Salud a Largo Plazo
by T. Colin Campbell Thomas M. CampbellLa evidencia científica es clara, los resultados son inequívocos. Cambia tu dieta y reducirás el riesgo de padecer cáncer, enfermedades cardiovasculares, diabetes y obesidad. Desde donde lo queramos ver, la salud de Norteamérica y de los países occidentales está empeorando. Cada vez gastamos más dinero en asistencia sanitaria y, sin embargo, dos tercios de la población tienen sobrepeso y 15 millones de norteame ricanos padecen diabetes. Las enfermedades cardiovasculares tienen la misma incidencia que hace treinta años, y la guerra contra el cáncer, lanzada en la década de los años setenta, ha sido un fracaso estrepitoso. Casi más de la mitad de la población padece alguna enfermedad que requiere tomar medicamentos cada semana y más de 100 millones de norteamericanos tienen el colesterol demasiado elevado. Para empeorar las cosas, estamos guiando a nuestros jóvenes a través de un camino de enfermedades y padecimientos cada vez más rápido. Los jóvenes se enferman más que antes y un tercio de nuestros niños tiene sobrepeso o está en camino de tenerlo. Además, un tipo de diabetes que antes solo afectaba a los adultos, está incidiendo cada vez más en los niños. El Estudio de China presenta un mensaje esperanzador, claro y conciso. Al mismo tiempo, desvela muchos mitos y mucha desinformación. Si quieres estar sano, cambia tu dieta.
The Art of Principled Entrepreneurship: Creating Enduring Value
by Andreas WidmerHow many times have you heard someone say, "It&’s not personal; it&’s just business"? That attitude reflects a belief that business needs to be cut-throat, that it&’s a dog-eat-dog world, that the pursuit of profit is the only thing that matters, and that the only way to succeed is to beat the competition. But none of this is true: business doesn&’t have to be that way. The Art of Principled Entrepreneurship is a prescription for living the American Dream and for finding the fulfilment that comes from helping employees and customers improve their lives. In his 30-year career in international business strategy, economic development, and entrepreneurship, author Andreas Widmer has seen firsthand numerous companies both succeed financially and also build a people-centered venture in the process. He shares his favorite success stories and details five key principles for conducting business in ways that combine personal virtue, the latest entrepreneurial tools, and long-term perspective in order to make business a win-win proposition for everyone. At a time when the number of new business startups is at its lowest point in 50 years and more than half the workforce at existing businesses struggles with motivation, finding a better way to do business is more urgent than ever. For any entrepreneur, manager, employee, or business student seeking to build people-centered businesses and teams, The Art of Principled Entrepreneurship is an insightful, practical guide to how businesses can be run to be both virtuous and profitable.
Warrior Pose: How Yoga (Literally) Saved My Life
by Brad Willis Bhava RamFrom covering the front lines of the Gulf War to investigating Colombian drug lords to living with freedom fighters in the mountains of Afghanistan, war correspondent Brad Willis was accustomed to risk. But when mortal danger came, it was from an unexpected direction. At the pinnacle of his career, a broken back and failed surgery left Willis permanently disabled and condemned to life in a body brace. Then came a diagnosis of terminal, stage IV throat cancer. At his 50th birthday party, friends gathered around Willis, who was crippled, almost mute, depressed, strung out on narcotic medications, and dying. Halfway through the celebration Willis realized the party's true purpose—his friends were there to say goodbye. Everyone knew Willis was on his way out...everyone except his 2-year-old son, who urged, &“Get up, Daddy!" His son's words ringing in his ears, Willis chose to abandon Western medicine and embrace the most esoteric practices of Yoga to heal his body, mind, and soul—ridding himself of cancer and fully restoring his back. As a symbol of his journey, he took the spiritual name Bhava Ram, which stands for &“Living from the Heart." Warrior Pose is an adventure chronicling some of the most momentous events of our time through a journalist's eyes, an unforgettable story about the power of love between father and son, and a transformational journey of self-healing, inner peace, and wholeness.
The Unseemly Education of Anne Merchant: Book One of the V Trilogy
by Joanna WiebeSo many secrets for such a small island. From the moment Anne Merchant arrives at Cania Christy, a boarding school for the world's wealthiest teens, the hushed truths of this strange, unfamiliar land begin calling to her—sometimes as lulling drumbeats in the night, sometimes as piercing shrieks. One by one, unanswered questions rise. No one will tell her why a line is painted across the island or why she is forbidden to cross it. Her every move—even her performance at the school dance—is graded as part of a competition to become valedictorian, a title that brings rewards no one will talk about. And Anne discovers that the parents of her peers surrender million-dollar possessions to enroll their kids in Cania Christy, leaving her to wonder what her lowly funeral director father could have paid to get her in… and why. As a beautiful senior struggles to help Anne make sense of this cloak-and-dagger world without breaking the rules that bind him, she must summon the courage to face the impossible truth—and change it—before she and everyone she loves is destroyed by it.
Man Up: How to Cut the Bullsh!t and Kick @ss in Business (and in Life)
by Bedros Keuilian"But I can't . . ." "There's no way . . ." "It's impossible . . ." Enough. Get off your ass and make your "someday" goals a priority—today. After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea. It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world. Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals. With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress. If there's an area of your life in which you need to man up, this book will get you there.
A Little Crazy: A Memoir of Finding Purpose and Joy Amid the Madness
by David MageeFrom the father who won over critics and readers with Dear William, a memoir about his late son, comes David Magee&’s own story of recovery from addiction—all while battling ADHD, depression, anxiety, as well as grief and a costly midlife crisis. A Little Crazy is a powerful call to action to embrace differences and create a life unbound by stigma and stereotypes, leading to redeeming purpose and joy. Adopted into a family that never quite fit, David Magee battled loneliness and a lack of self-esteem as a teen. These feelings followed and paralyzed him into adulthood until a trusted voice within revealed an unusual—if not a little bit crazy—path forward. Despite difficulties, he followed that path relentlessly, learning to better manage his mental-health adversities and making them his most vital assets. Follow David&’s story as he turns his life around, saving his marriage and career, and becomes a trusted voice in breaking mental health and substance misuse stigma among students and parents nationally, all while leading the way in creating a university institute focused on finding solutions to student and family well-being. A trusted voice in the mental health and substance misuse space, known from his work advocating for student and family well-being nationally, David&’s inspiring journey teaches readers: The power of believing in something bigger The importance of trusting and following instinct The reality that we can&’t do it alone How speaking our truth frees us and helps others In sharing his inspiring journey, David teaches readers the importance of trusting your instincts, speaking your truth, and understanding the reality that no one can succeed alone.
Leveraging Technology: Paid to Think
by David GoldsmithCapture the true meaning of leveraging technology, and an entire universe of opportunities will become available to you. Never again will you see the issue of doing more with less as negative once you learn the tools and techniques of technology that maximize human potential and lead your organization to greatness.
The Healthy Brain Book: An All-Ages Guide to a Calmer, Happier, Sharper You: A proven plan for managing anxiety, depression, and ADHD, and preventing and reversing dementia and Alzheimer's
by William Sears Vincent M. FortanasceInternationally renowned family doctor William Sears and noted neurologist Vincent M. Fortanasce present an accessible, all-ages guide to optimum brain health, from treating depression, anxiety, and ADHD to preventing Alzheimer's and dementia, with or without medication The brain is a complex organ, responsible for our thoughts, our feelings, our hopes and dreams. It's also vulnerable to a host of ailments that negatively impact quality of life, from disorders such as depression, anxiety, and ADHD that can strike at any time to illnesses of aging like Alzheimer's and dementia. The good news is, this diverse set of mental and emotional challenges all stem from the same cause: imbalance in the brain. And getting your brain back in balance—without medication, or in partnership with it—is easier than you think. Whether you're experiencing "normal" mental and emotional burnout or wrestling with diagnosed illness, The Healthy Brain Book can help you thrive. It explains: How what we think can change how well we think The role of inflammation in the brain, and how food and activity can reverse it What drugs enhance and suppress the brain's ability to heal itself Actionable advice to improve your memory, promote learning, and prevent common brain ailments How to personalize the book's tools for your unique brain For more than 20 years, The Baby Book author William Sears' advice has been trusted by millions across the country, and around the world. Now, he and The Anti-Alzheimer's Prescription author Vincent M. Fortanasce have put together the essential guide to a clearer, calmer, and happier brain. Laced with relatable personal stories from family members and patients as well as detailed illustrations, The Healthy Brain Book weds Fortanasce's deep neurological and psychiatric expertise with Sears' sympathetic bedside manner and reader-friendly writing. Let The Healthy Brain Book help you, safely and effectively, "think-change" your brain for a happier and healthier life.
Reentry: SpaceX, Elon Musk, and the Reusable Rockets that Launched a Second Space Age
by Eric BergerFeatured in The Economist&’s Best Books of 2024 USA Today Bestseller How did a shaky startup defy expectations and become the world&’s leading spaceflight company? Get the untold story of the team of game-changers, led by a well-known billionaire, who are sending NASA astronauts to space—and just might carry the human race to Mars. One company dominates the modern space industry: SpaceX, founded by controversial entrepreneur Elon Musk in 2002, now sending more payloads into orbit than the rest of the world combined. But Musk didn&’t do it alone—the saga of SpaceX is the story of a diverse cadre of true believers in the limitless potential of space travel. For the first time, Reentry relates the definitive chronicle of how this daring team was able to redefine what it takes to reach the stars. With Pulitzer Prize–nominated journalist Eric Berger, author of Liftoff, as your guide, you&’ll accompany SpaceX&’s innovative thinkers during their toughest trials and most audacious moments, including: Creating the first orbital rockets that land by themselves and fly again Transporting a 120-foot rocket from Texas to Florida Recovering from a &“Hell&’s Bells&” accident before the first Falcon Heavy launch Frantically searching the ocean for the first rocket that splashed down intact Identifying the $20 part that led to a rocket exploding in flight Slicing up an engine days before it launched into space From launchpad explosions to a pernicious cricket infestation to the demanding management style of Musk himself, the rise of SpaceX was beset with challenges and far from inevitable. Find out how the startup beat the odds and flew high enough to outpace their rivals . . . and where they&’re going next.
Screw the Valley: Kansas City Edition
by Timothy SprinkleIt's time to put the Valley in your rearview mirror. Destination: New Startup America. Next stop: Kansas City. In this companion eBook to Screw the Valley, Timothy Sprinkle highlights Kansas City, one of seven cities that offers superior landscapes for tech startups. With brand new, city-specific content, an excerpt from Screw the Valley, and a compilation of the dynamic assets and support available to local startup founders and tech advocates, Screw the Valley: Kansas City Edition gives readers a glimpse into the startup potential of the "City of Fountains" and the unique resources it has to offer. Bright ideas are not geographically limited, and innovation is happening every day in cities all over the country. It's time to think outside the box when it comes to startup location. It's time to say Screw the Valley.
Feeling Loved: The Science of Nurturing Meaningful Connections and Building Lasting Happiness (Feeling Loved Ser.)
by Jeanne SegalDo your connections with friends, family, or romantic partners leave you feeling empty, dissatisfied, or out of sync? What you may be missing is the close bond that's only experienced with people who make us feel secure and valued—the experience of feeling loved. Feeling Loved reframes the way we view love and connection and provides a new roadmap for getting the love we need. The book begins with a description of what we unwittingly do that hijacks our ability to feel loved and goes on to offer powerful researched-based tools to transform your relationships. A clinical psychologist of more than thirty years and cofounder of Helpguide.org, author Jeanne Segal, PhD, is a pioneer in the psychology of connection. Her engaging and practical approach guides readers in developing new ways of thinking, feeling, and acting in order to make life-altering social and emotional changes. In Feeling Loved, you will learn how to: - Grasp the difference between being loved and feeling loved - Identify the challenges that keep you from experiencing love and making others feel loved - Use proven techniques to reduce stress and regulate out-of-control emotions - Develop new ways of thinking, feeling, and acting to create emotional connections - Transform your relationships with everyone in your life, from family and friends to coworkers Segal makes new inroads into the science of relationships and explores the transformative power of nonverbal, face-to-face exchanges. Filled with inspirational, real-life stories, Feeling Loved provides a blueprint for getting the love and happiness we need.
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
by Shama HyderThe Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media&’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you&’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn&’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the &“Zen&” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
What Happens in Tomorrow World?: A Parable About Navigating Uncertainty
by Jordan GrossBestselling author and TEDx speaker Jordan Gross's What Happens in Tomorrow World? offers a poignant, relatable, and necessary parable for navigating uncertainty. What Happens in Tomorrow World? tells the story of Opti, Pessi, Chill, and Sage—four prizes found in a traditional arcade claw machine game, and what happens when one special player, Cayla "Catch" Alltoys, plays their game. As Catch maneuvers the claw over, down, and around them, the four prizes face their own crisis—the possibility of what will happen when they are removed from their safe environment and thrust into the unknown "real" world. Each prize reacts in one of the four typical responses most people have to facing uncertain situations. And it is through those reactions, and subsequent actions, that they—and we—learn how our own responses to uncertainty can either help or harm ourselves, those around us, and society as a whole. An urgently needed guide for managing the anxiety and ambiguity in our daily lives, this book will help readers thrive in challenging situations. Through this memorable story, you'll learn: How to embrace uncertainty in all parts of life Why no single response to uncertainty works for every situation How various personality types typically respond differently to uncertainty Why it's crucial to resist responding negatively to uncertainty Why it's important to take action, no matter how uncertain you feel In the spirit of Spencer Johnson's Who Moved My Cheese? presents a modern, unique, and useful toolbox for confronting and managing the overwhelming amount of uncertainty we face every day.
Da Vinci Mole: A Philosophical Parody
by Ian BrowneKeeping Da Vinci Code fans, conspiracy buffs, and puzzle enthusiasts in mind, the mysterious Dr. Ian Browne has woven a story of taut suspense and shocking revelations. When Eric San Leté, visiting curator of the Whitney Museum, is found dead, having left only a cryptic message as a clue to his death—"Oh, Rubik's Cube! / Oh, Unisex haircut! / Find Dan Black / (Ehay idn'tday oday itway)—" Dan Black, professor of modern art, and Saphie Paradise, French exchange student, are sent on a whirlwind adventure to uncover the most profound conspiracy in the history of the human race. Except for the words, every aspect of The Da Vinci Mole is accurate, and it reveals the truths behind some of the great mysteries of the universe, including the secret meaning of Jackson Pollock's paintings, why Intelligent Design is actually correct, definitive proof of the existence of God, the truth behind Area 51, the real rationale for the conservative agenda, the secret plan of the Scientologists, and what Karl Rove does in his spare time.
Divergent Thinking: YA Authors on Veronica Roth's Divergent Trilogy
by Elizabeth Wein Maria SnyderVeronica Roth's Divergent trilogy (Divergent, Insurgent, Allegiant) has captured the hearts and thoughts of millions of readers. In Divergent Thinking, YA authors explore even more of Tris and Tobias' world, including: What Divergent's factions have in common with one of psychology's most prominent personality models The biology of fear: where it comes from and how Tris and the other Dauntless are able to overcome it Full-page maps locating all five faction headquarters and other series landmarks in today's Chicago, based on clues from the books Plus a whole lot more, from why we love identity shorthand like factions to Tris' trouble with honesty to the importance of choice, family, and being brave With a dozen smart, surprising, mind-expanding essays on all three books in the trilogy, Divergent Thinking provides a companion fit for even the most Erudite Divergent fan. Contributor list: Elizabeth Wein Maria V. Snyder and Jenna Snyder V. Arrow Jennifer Lynn Barnes Mary Borsellino Rosemary Clement-Moore Debra Driza Julia Karr Dan Krokos Elizabeth Norris Janine K. Spendlove Blythe Woolston
Traccion: Obtén Control de Tu Negocio
by Gino Wickman¿TIENES EL CONTROL DE TU NEGOCIO O TU NEGOCIO TE CONTROLA A TI? La mayoría de emprendedores y líderes de negocios enfrentan frustraciones similares - conflictos entre el personal, problemas con las ganancias, y crecimiento inadecuado. Pareciera que nunca se toman decisiones, o, al tomarse, no se implementan correctamente. Pero hay una solución. No es complicado ni teórico. El Sistema Operativo Empresarial o Entrepreneurial Operating System® (EOS), es un método práctico para obtener el éxito empresarial que siempre has deseado. Más de 80,000 empresas han descubierto lo que EOS puede hacer. En TRACCIÓN, aprenderás los secretos para fortalecer los seis componentes clave de tu negocio. Descubrirás una forma sencilla pero poderosa para dirigir tu empresa que dará a ti y a tu equipo administrativo mayor enfoque, mayor crecimiento, y mayor disfrute. Empresas exitosas están aplicando TRACCIÓN cada día para dirigir negocios rentables y sin frustraciones- y puedes hacer lo mismo.