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Cost-Conscious Marketing Research
by Alan R. AndreasenMany small businesses and nonprofit organizations avoid doing marketing research because they have at least five misconceptions about it: the big decision myth; the survey myopia myth; the big bucks myth; the sophisticated researcher myth; and the most research is not read myth.
Parable of the Sadhu (HBR Bestseller)
by Bowen H. MccoyWhen does a group have responsibility for the well-being of an individual? And what are the differences between the ethics of the individual and the ethics of the corporation? Those are the questions Bowen McCoy wanted readers to explore in this HBR Classic, first published in September-October 1983. In 1982, McCoy spent several months hiking through Nepal. Midway through the difficult trek, he encountered an Indian holy man, or sadhu. Wearing little clothing and shivering in the bitter cold, he was barely alive. McCoy and the other travelers immediately wrapped him in warm clothing and gave him food and drink. A few members of the group broke off to help move the sadhu down toward a village two days' journey away, but they soon left him in order to continue their way up the slope. What happened to the sadhu? In his retrospective commentary, McCoy notes that he never learned the answer to that question. On the Himalayan slope, a collection of individuals was unprepared for a sudden dilemma. McCoy asks, how do organizations respond appropriately to ethical crises?
Tomorrow Belongs To Us
by Larry CollinsAn explosive thriller packed with authentic detail, 'Tomorrow Belongs to Us' tells the story behind the headlines as it exposes the terrifying link between religious fundamentalism, the world drugs trade and Iran's nuclear capability. Former CIA agent Jim Duffy, a Near East expert, is urgently recalled from retirement to investigate reports that the Iranians have got hold of three nuclear warheads. With heroin flooding western markets, the CIA believes that the Iranians are financing their pursuit of nuclear capability with vast sums of money from drug trafficking. Meanwhile, in Europe, the 'Professor', a senior member of a secret Iranian terrorist organization, is shopping for high-tech equipment. His primary function is to obtain the hardware required for Operation Khalid, a devastating plan to blow up Tel Aviv and take back Palestine for Islam. When Duffy brings Washington confirmation of Iran's possession of nuclear devices, the Americans must confront their worst nightmare. It can only be a matter of time before the Iranians are capable of inflicting maximum destruction. Can Duffy track down the warheads before it is too late and prevent the nightmare from becoming reality?
A Jack Higgins Quartet: The Last Place God Made, The Savage Day, A Prayer For The Dying and The Eagle Has Landed
by Jack HigginsIn this Collector’s Choice are published four of Jack Higgins’ best known stories. All of them are exhaustively researched and bear the hallmark of Jack Higgins’ superb art as a storyteller. In the introduction, specially written for this volume, Jack Higgins explains how the books came to be written and their importance for him as a writer. THE LAST PLACE GOD MADE - Sam Hannah, ace flyer on the Western Front, was down to pushing ancient planes over the worst jungles in the world. Mallory was a flyer too, one who would rather fly anything than not fly at all, Mallory needed a job and Hannah needed a partner... Two men in battered planes, up against the Savage Huna Indians on Brazil's Rio das Mortes - the River of Death. THE SAVAGE DAY: Simon Vaughan, ex-British army major and adventurer, was rotting in a Greek prison when the British caught up with him. They needed him for a job no one could do better So Vaughan found himself thrust into a world of gun-running, violence and duplicity. Set in Ireland, this is a tough, bitter story, superbly written. A PRAYER FOR THE DYING - Fallon was good with a gun and had never worried about having to use one. The man now wanting him to make a hit was Dandy Jack Meehan, a ruthless underworld boss. That took Fallon to the north of England. It also took him into a conflict of interests that put him on the same side as a Catholic priest and in opposition to Meehan himself And that meant Fallon might live less time than he had recently anticipated. THE EAGLE HAS LANDED: At precisely 1 am, on Saturday, 6th November 1943. Heinrich Himmler, Reichsfuhrer of the SS and Chief of State Police, received a simple message. The Eagle has landed. It meant that a small force of German paratroops were safely in England and poised to snatch the British Prime Minister Winston Churchill, from the Norfolk country house near the sea where he was. spending a quiet weekend...
Juggernaut
by Desmond BagleyIt is longer than a football pitch, weighs 550 tons, and moves at an average of five miles per hour. Its job-and that of company troubleshooter Neil Mannix – is to move a giant transformer across Nyala, an oil-rich African state. Outwardly politically stable, Nyala erupts in civil war. And Mannix finds himself, and the juggernaut, at the centre of the conflict – with no way to run and nowhere to hide.
Tools for Conviviality
by Ivan IllichA work of seminal importance, this book presents Ivan Illich's penetrating analysis of the industrial mode of production which characterises our contemporary world. The conviviality for which noted social philosopher Ivan Illich is arguing is one in which the individual's personal energies are under direct personal control and in which the use of tools is responsibly limited. This book claims out attention for the urgency of its appeal, the stunning clarity of its logic and the overwhelmingly human note that it sounds.
INDIRA The Life of Indira Nehru Gandhi
by Katherine Frank Stephen RileyLife of Indira Nehru Gandhi, from her childhood to her Assassination in 1984. The book illustrates Indira as a Person, taking the reader into areas, which were never known.
The Meadow: Kashmir 1995 - Where The Terror Began
by Cathy Scott-Clark Adrian LevyThe shocking true story of a brutal kidnapping high in the mountains of Kashmir that marked the beginning of modern terrorism. In July 1995, ten backpackers journeyed into the foothills of the Himalayas, trekking to an idyllic campsite known as the Meadow. But their search for tranquillity was savagely interrupted when they were taken hostage by Islamic extremists. Using diaries, letters, classified police reports and interviews with the jihadis themselves, The Meadow traces the escalating tension between kidnappers, victims and police, while examining the high-level conspiracies surrounding the abduction. It tells of the single escape attempt and how – with a brutal beheading – the hostage takers took an irreversible step into the abyss. The shocking true story of the crisis that foreshadowed a new epoch of global terrorism, this is the book that forced Intelligence and government authorities to uncover what really happened in the Meadow.
The Girl With Seven Names
by Hyeonseo LeeAn extraordinary insight into life under one of the worldâe(tm)s most ruthless and secretive dictatorships âe" and the story of one womanâe(tm)s terrifying struggle to avoid capture/repatriation and guide her family to freedom. As a child growing up in North Korea, Hyeonseo Lee was one of millions trapped by a secretive and brutal communist regime. Her home on the border with China gave her some exposure to the world beyond the confines of the Hermit Kingdom and, as the famine of the 1990s struck, she began to wonder, question and to realise that she had been brainwashed her entire life. Given the repression, poverty and starvation she witnessed surely her country could not be, as she had been told âeoethe best on the planetâe ? Aged seventeen, she decided to escape North Korea. She could not have imagined that it would be twelve years before she was reunited with her family. She could not return, since rumours of her escape were spreading, and she and her family could incur the punishments of the government authorities âe" involving imprisonment, torture, and possible public execution. Hyeonseo instead remained in China and rapidly learned Chinese in an effort to adapt and survive. Twelve years and two lifetimes later, she would return to the North Korean border in a daring mission to spirit her mother and brother to South Korea, on one of the most arduous, costly and dangerous journeys imaginable. This is the unique story not only of Hyeonseoâe(tm)s escape from the darkness into the light, but also of her coming of age, education and the resolve she found to rebuild her life âe" not once, but twice âe" first in China, then in South Korea. Strong, brave and eloquent, this memoir is a triumph of her remarkable spirit.
Putin's People: How the KGB Took Back Russia and Then Took on the West
by Catherine BeltonThe hacking of the 2016 US elections. The sponsorship of extremist politics in Europe. War in Ukraine. In recent years, Vladimir Putin's Russia has waged a concerted campaign to expand its influence and undermine Western institutions. But how and why did all this come about and who has orchestrated it? <P><p>In Putin's People, investigative journalist Catherine Belton tells the untold story of the rise to power of Vladimir Putin and the small group of KGB men surrounding him. Delving deep into the workings of Putin's Kremlin, Belton accesses key inside players to reveal how Putin replaced the free-wheeling tycoons of the Yeltsin era with a new generation of loyal oligarchs, who in turn subverted their country's economy and legal system and expanded its influence into the West. <p><p>The result is a chilling and revelatory expose of the KGB's revanche – a story that began long ago in the murk of the Soviet collapse when networks of operatives were able to siphon billions of dollars out of... <p> <b>New York Times Bestseller</b>
The Midnight Club And Hide And Seek
by James PattersonThe Midnight Club: A stunningly brilliant psychopathic killer who has skillfully eluded the police from London to Paris to New York. A beautiful woman journalist suddenly in grave danger. An unorthodox New York detective whose motive for stopping the killer couldn't be more personal or emotional. All bound by the chains of secrecy, wealth, and crime formed by the cabal called The Midnight Club. Hide And Seek: It was the trial that electrified the world. Not just because of the defendant, Maggie Bradford, the woman whose songs captivated the world's heart. Not just because of the victim, Will Shepard, the world's most glamorous athlete. But also because everyone said Maggie had murdered not just one husband, but two. And because in Maggie's world -- the world she feared and despised but could not escape, the world of the powerful, the rich, and the ruthless -- both death and life could never be what they seemed.
If Tomorrow Comes / Tell Me Your Dreams
by Sidney SheldonIF TOMORROW COMES: Tracy Whitney is on top of the world. Beautiful and intelligent, she is about to marry into wealth and glamour – until she finds herself in prison, framed by a ruthless mafia gang. Determined to avenge herself on those who have destroyed her life, Tracy plays for the highest stakes in a deadly game. A game that takes her from New Orleans to London, Paris and Madrid. Only one man can challenge her: the handsome, persuasive and daring Jeff Stevens. And only one man can stop her: an evil genius whose only hope of salvation is In Tracy’s destruction... TELL ME YOUR DREAMS: Three beautiful young women are suspected of committing a series of brutal murders. The police make an arrest that leads to one of the most bizarre murder trials of the century. Based on real medical cases, Sheldon’s novel races from London to Rome to the city of Quebec to San Francisco with a climax that will leave the reader stunned.
The Colossus Rises (Seven Wonders #1)
by Peter LerangisPERCY JACKSON meets ERAGON in the new epic saga from bestseller Peter Lerangis. “A high-octane mix of modern adventure and ancient secrets… I can’t wait to see what’s next” Rick Riordan The day after twelve-year-old Jack McKinley is told he has six months to live, he awakens on a mysterious island, where a secret organization promises to save his life – but with one condition. With his three friends, Jack must lead a mission to retrieve seven lost magical orbs, which, only when combined together, can save their lives. The challenge: the orbs have been missing for a thousand years, lost among the ruins and relics of the Seven Wonders of the Ancient World. With no one else to turn to and no escape in sight, the four friends have no choice but to undertake the quest. First stop: The Colossus of Rhodes, where they realise that there’s way more at stake than just their lives.
The Silent Witness
by Casey Watson'I'm so sorry, Casey,' my link worker John said, sounding weary. 'I know this is probably the worst time I could ring you, but we desperately need someone to take a child tonight. ' It's the night before Christmas when Casey and Mike get the call. A twelve year old girl, stuck between a rock and a hard place. Her father is on a ventilator, fighting for his life, while her mother is currently on remand in prison. Despite claiming she attacked him in self-defence, she's been charged with his attempted murder. The girl is called Bella, and she's refusing to say anything. The trouble is that she is also the only witness. . .
Pages & Co.: Tilly and the Book Wanderers
by Anna James"Tilly and the Book Wanderers: Pages & Co." is a captivating middle-grade fantasy novel by Anna James. The story follows Matilda "Tilly" Pages, a young girl who discovers an extraordinary gift: the ability to enter the magical world within books. Tilly lives above her family's beloved bookstore, Pages & Co., where she finds solace in the enchanting stories that surround her. One day, Tilly encounters Amelia, a mysterious girl who also possesses the power of book wandering. Amelia reveals that Tilly's mother, who disappeared when she was young, was a book wanderer too. Together, they embark on a thrilling adventure through various books, encountering famous literary characters and uncovering family secrets. As Tilly explores the realm of book wandering, she discovers a dark force that threatens to consume the world of stories. Determined to unravel the mystery of her mother's disappearance and save the realm, Tilly must rely on her newfound abilities, trust her instincts, and gather allies along the way. Anna James weaves a magical tale that celebrates the joy and power of reading, imagination, and the connections forged through storytelling. With each page turn, readers are immersed in a world where reality intertwines with fiction, where characters come to life, and where the boundaries between imagination and truth blur. "Tilly and the Book Wanderers: Pages & Co." is a delightful exploration of friendship, family, and the enduring magic of books. With its vibrant characters, thrilling plot twists, and heartwarming themes, this enchanting story reminds readers of all ages of the wondrous adventures that await within the pages of a good book.
Our Final Warning: Six Degrees of Climate Emergency
by Mark LynasWe are living in a climate emergency. But how much worse could it get? Will civilization collapse? Are we already past the point of no return? What kind of future can our children expect? Rigorously cataloguing the very latest climate science, Mark Lynas explores the course we have set for Earth over the next century and beyond. Degree by terrifying degree, he charts the likely consequences of global heating and the ensuing climate catastrophe. <P><P> At one degree – the world we are already living in – vast wildfires scorch California and Australia, while monster hurricanes devastate coastal cities. At two degrees the Arctic ice cap melts away, and coral reefs disappear from the tropics. At three, the world begins to run out of food, threatening millions with starvation. At four, large areas of the globe are too hot for human habitation, erasing entire nations and turning billions into climate refugees. At five, the planet is warmer than for 55 million years, while at six degrees a mass extinction of unparalleled proportions sweeps the planet, even raising the threat of the end of all life on Earth. <P><P> These escalating consequences can still be avoided, but time is running out. We must largely stop burning fossil fuels within a decade if we are to save the coral reefs and the Arctic. If we fail, then we risk crossing tipping points that could push global climate chaos out of humanity’s control. <P><P> This book must not be ignored. It really is our final warning.
Assault at West Point: The Court Martial of Johnson Whittaker
by John F. MarszalekIn "Assault at West Point", John F. Marszalek, the highly acclaimed author of "Sherman: A Soldier's Passion for Order", has written a dramatic account of one of the most momentous trials in American history. Set in the 1880s, this riveting story focuses on Whittaker, a former slave who became the third black to enter West Point. Like his two predecessors, he was ostracized for the entire three years of his training. One morning Whittaker didn't show up for drill. He was found in his room, unconscious, tied tightly to the bed, with blood streaming from his head. In a trial that received major attention from the press, Whittaker was accused of faking the crime to get sympathy from the public and from his professors. Author Marszalek weaves his rich narrative from historical records to tell how Whittaker sought justice against all odds. Now the basis if the Showtime original movie "Assault at West Point", this compelling work brings to life a case that rocked the country and involved the highest reaches of power-- and vividly demonstrates the impact of racism on the fabric of American society.