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101 Things I Learned® in Advertising School (101 Things I Learned)
by Matthew Frederick Tracy ArringtonProviding unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
101 Things I Learned® in Business School (101 Things I Learned)
by Matthew Frederick Michael W. PreisAn informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate.Success in business—and in business school—calls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from corporate organization to maintaining customer satisfaction. Lessons include:• key elements of organizational philosophy, structure, culture, and behavior• ways to grow a business in new and existing markets• why fast-growing companies may be chronically short on cash• how to manage and interpret data when weighing a decision• how to run a meeting most effectively• how social and environmental responsibility can be good for business101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to improve their business practices, and to seasoned professionals seeking a refresher on core principles.
101 Things I Learned® in Culinary School (101 Things I Learned)
by Matthew Frederick Louis EguarasAn informative, illustrated guide to food, cooking, and the culinary profession by a former White House chef—now in a revised second edition featuring 50% new material &“This book is all meat with no fat. . . . Sure to surprise and enlighten even the most informed gourmands.&”—Publishers Weekly (starred review), on the first edition of 101 Things I Learned in Culinary School A chef must master countless techniques, memorize a mountain of information, and maintain a Zen master&’s calm. This book illuminates the path to becoming a culinary professional by sharing important kitchen fundamentals and indispensable advice, including • practical how-tos, from holding a knife to calibrating a thermometer to creating a compost pile• ways to emphasize, accent, deepen, and counterpoint flavors• why we prefer a crisp outside and tender inside in most foods• understanding wine labels and beer basics• how to narrow innumerable culinary options to a manageable few, whether selecting knives, oils, thickeners, flours, potatoes, rice, or salad greens• how a professional kitchen is organized and managed to maintain its mission Written by a culinary professor and former White House chef, 101 Things I Learned in Culinary School is a concise, highly readable resource for culinary students, home chefs, casual foodies, and anyone else trying to find their way around—or simply into—the kitchen.
101 Things I Learned® in Engineering School (101 Things I Learned)
by Matthew Frederick John KuprenasProviding unique, accessible lessons on engineering, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. An experienced civil engineer presents the physics and fundamentals underlying the many fields of engineering. Far from a dry, nuts-and-bolts exposition, 101 Things I Learned® in Engineering School uses real-world examples to show how the engineer's way of thinking can illuminate questions from the simple to the profound: Why shouldn't soldiers march across a bridge? Why do buildings want to float and cars want to fly? What is the difference between thinking systemically and thinking systematically? This informative resource will appeal to students, general readers, and even experienced engineers, who will discover within many provocative insights into familiar principles.
101 Things I Learned® in Fashion School (101 Things I Learned)
by Matthew Frederick Alfredo CabreraA guide to surviving and thriving in fashion school, from an award-winning fashion designer and illustratorSuccess in fashion school requires more than a passion for fashion. It calls for the student to understand the cultural forces that shape what we wear and why we wear it; to develop a wide range of practical, aesthetic, and intellectual skills; and to work hands-on. This accessible guide assists the aspiring fashion designer on this journey with unique illustrated lessons on such topics as:• how to identify the target customer, set priorities, select fabrics, and integrate details• how to measure the human form, cut fabric, and pivot a dart• why you haven&’t designed a garment if you don&’t know how it will be made• how the nuclear bomb dropped on Hiroshima reshaped our understanding of fashion• illustration fundamentals, including proportions, poses, lighting, and rendering• practical information on the industry, including key terms, who does what in the industry, and the workings of the fashion calendarWritten by an experienced fashion designer, illustrator, and instructor, 101 Things I Learned® in Fashion School is an essential resource for beginning fashion students, recent graduates, experienced professionals, and anyone looking for a deeper understanding of how and why the clothes we wear—or choose not to wear—are designed and made.
101 Things I Learned® in Film School (101 Things I Learned)
by Matthew Frederick Neil LandauAn illustrated, accessible introduction to filmmaking from an award-winning Hollywood producer, screenwriter, film school professor, and script consultant to major movie studiosAnyone with a cellphone can shoot video, but creating a memorable feature-length film requires knowledge and mastery of a wide range of skills, including screenwriting, storytelling, directing, visual composition, and production logistics. This book points the aspiring filmmaker down this complex learning path with such critical lessons as:• how to structure a story and pitch it to a studio• ways to reveal a story&’s unseen aspects, such as backstory and character psychology• the difference between plot, story, and theme• why some films drag in Act 2, and what to do about it• how to visually compose a frame to best tell a story• how to manage finances, schedules, and the practical demands of productionWritten by an award-winning producer, screenwriter, film school professor, and script consultant to major movie studios, 101 Things I Learned® in Film School is an indispensable resource for students, screenwriters, filmmakers, animators, and anyone else interested in the moviemaking profession.
101 Things I Learned® in Law School (101 Things I Learned)
by Matthew Frederick Vibeke Norgaard MartinA provocative, accessible, and cleverly illustrated guide to legal principles and practice, by a law instructor and internationally experienced attorneyThis might be the most useful book law students ever read. Not because it contains the details of case law, but because it teaches them how to think like a lawyer. From the fundamentals of effective argument to the principles, structures, and assumptions underlying our legal system, 101 Things I Learned in Law School makes the impenetrable clear and the complex understandable. Illustrated lessons summarize landmark cases and illuminate a fascinating range of questions, including: * What is the difference between honesty and truthfulness? * Why is circumstantial evidence often better than direct evidence? * How does one find the proper sources to substantiate a legal argument? * Why do states deliberately pass unconstitutional laws? * How can testimony from a hostile witness be helpful?Written by an internationally experienced attorney and law instructor, 101 Things I Learned in Law School is a concise, highly readable resource for law students, graduates, professionals, and anyone else fascinated--or confused--by our legal system.
101 Things I Learned® in Product Design School (101 Things I Learned)
by Matthew Frederick Sung Jang Martin ThalerAn engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas—along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as • why all design is performed in relation to the body • why every product is part of a system • the difference between being clever and being gimmicky • why notions of beauty are universal across cultures • how to use both storytelling and argument to effectively persuade Written by three experienced design instructors and professionals, 101 Things I Learned® in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.
101 Things I Learned® in Psychology School (101 Things I Learned)
by Tim BonoWhy do we think, feel, and act the way we do? A professor and expert consultant on psychological health ponders these questions and more in this thought-provoking, illustrated guide.Psychology is one of the most popular undergraduate majors. It provides an orienting point for many professional careers, including international relations, public health, social work, clinical counseling, brain research, organizational behavior, business, and advertising. This book not only provides an introduction to this vast field but also tells you how to survive and thrive in the psychology curriculum. Lessons include: • the essential organization and workings of the brain • why statistics and the scientific method are as critical to the psychologist as humanistic skills • how to conduct research, structure survey questions, organize data, and present a research paper • how a therapist and patient form an alliance • why forgetting makes the mind more efficient • why shame is destructive while guilt is productive Written by an experienced professor, author, and expert consultant on mental health and happiness, 101 Things I Learned® in Psychology School is for students as well as beginning clinicians, social and public health workers, and others interested in understanding why we think, feel, and act as we do.
101 Things I Learned® in Urban Design School (101 Things I Learned)
by Matthew Frederick Vikas MehtaProviding unique, accessible lessons on urban design, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.
101 Things I Learned™ in Business School
by Matthew Frederick Michael W. Preis101 THINGS I LEARNED IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school. Illustrated in the same fun, gift book format as 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.
101 Things I Learned™ in Culinary School
by Matthew Frederick Louis EguarasLouis Eguaras, a renowned chef at the Le Cordon Bleu Program at the California School of Culinary Arts, provides readers with a terrific overview of what is truly involved in the preparation, cooking, and presentation of meals. He also provides invaluable insights into just what is involved in making this one's chosen profession. The book will feature a wide range of illustrated lessons, from how to properly hold a knife. . . to the history of food. . . from food preparation and presentation. . . to restaurant hospitality and management, and much more. The book will be presented in the distinctive and highly-attractive packaged style of 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, and will be the perfect gift for anyone who is thinking about entering culinary school, is already enrolled, or even just the casual chef.
101 Things I Learned™ in Fashion School
by Matthew Frederick Alfredo CabreraThe world of the fashionista is brought to vivid life with 101 introductory lessons on such topics as how a designer anticipates cultural trends and "sees" the fashion consumer, the workings of the fashion calendar, the ways a designer collection is conceived, the manufacture of fabric, fashion illustration, and more. Illustrated in the distinctly unique packaged style of the bestselling101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this new book on fashion design will be a perfect book for any fashion school wannabe, a recent graduate, or even a seasoned professional.
101 Things I Learned™ in Film School
by Matthew Frederick Neil LandauHow to set a scene? What's the best camera angle? How does the new technology interact with scenes? And how does one even get the financing to make a movie? These basic questions and much more are all covered in this exquisite packaged book on the film industry and making movies as a profession. Written by Neil Landau, an experienced screenwriter and script consultant to the major movie studios, this is the perfect book for anyone who wants to know about the inner-workings of this industry. Whether it's someone who wants to make movies as a full-timecareer, or just someone who is interested in film, this book covers it all.
101 Things I Wish I Knew When I Got Married: Simple Lessons to Make Love Last
by Charlie BloomWith the divorce rate soaring at a dizzying 60 percent, young couples and experienced partners may lack the skills and understanding to sustain a committed relationship. Linda and Charlie Bloom present 101 nuggets of wisdom that deliver practical guidance and make it clear that regardless of past experience anyone can develop the basic strengths, skills, and capacities needed for a great relationship. Each lesson is presented as a simple, one-sentence thought followed by an explanation using real-life examples. This book demonstrates how couples can enrich their own relationships by working through love's challenges.
101 Things Jesus Has Done for You
by Thomas NelsonCombining scripture, quotes, and brief but powerful meditations, readers will discover the greatest gift that Jesus Christ offers to us is found in eternal life, but there are so many more things He has done for us - and does for us - when we enter into relationship with Him-Jesus gives us the gift of guidanceJesus gives us the gift of healing Jesus gives us the gift of comfortJesus gives us the gift of courageJesus gives us the gift of joyful livingJesus gives us the gift of peace101 Things Jesus Has Done for You is ideal as a self-purchase or gift-purchase around the Easter season, but is likewise wonderful any time of the year people are looking for simple affirmations of their Christian faith.
101 Things That Piss Me Off
by Rachel Ballinger"My old assisstent wrote a book. Preorder it cuz I fired her so now shes poor & I like doing charity 4 peple cuz I a good person" -Miranda SingsMost people might not get angry at someone for going the speed limit. Or for liking coleslaw or cantaloupe. Or for someone not responding to a ridiculously hilarious text message. Or reality show recaps. But lucky for you, Rachel Ballinger is not most people. She will yell at people and inanimate objects. Why? Because that person or thing Pissed. Her. Off. 101 Things That Piss Me Off is a quick-witted and comical collection based on Rachel's hit Youtube series "You Know What Pisses Me Off", featuring never-before-heard rants, along with photographs and illustrations to help demonstrate. Using light-hearted anger, Rachel aims to show that being heated, passionate and expressive about things we care for is important. And fun.
101 Things That Piss Me Off: And Thousands of Other Things That Suck Just As Much
by Herb W. ReichComplaining, psychologists assert, is good for your health. It acts as a relief valve to help dispel the pent up energy generated by our daily frustrations, personal peeves, and life-long vexations. Now curmudgeons, gripers, grousers, and complainers have their own place to discard their tension! 101 Things That Piss Me Off is the manifesto guaranteed to help even the crabbiest soul let loose. Here is just a sample list of items guaranteed to piss anyone off:•Aggressive drivers who give the finger•People who graduated from assertiveness courses•Elevator music•Having the best senators money can buy•Appliances that fail the day after the warranty expires•Nineteen-year-old tech millionaires•People who are more inept than we give them credit for
101 Things To Do With A BBQ (101 Things To Do With)
by Steve TillettThis comprehensive guide to grilling includes 101 barbecue recipes from perfect steaks and burgers to appetizers, desserts and vegetarian options.Grill It Up author Steve Tillet is a master of the backyard cookout. In 101 Things To Do With a BBQ, he shares his secrets, tips, and a wide range of recipes that will inspire you to go beyond the ordinary barbecue offerings. Covering an array of barbecue sauces and rubs as well as seafood, side dishes, vegetables, and even pizzas, Tillett proves that the grill is your ideal summertime cooking option. This volume includes irresistible yet surprisingly simple recipes like Poppin' BBQ Popcorn, Blue Cheese Stuffed Mushrooms, Stuffed Tomatoes on the Grill, Grilled Onion Bloom, Seafood Pesto Pizza, Doc's Dry-Rub T-Bone Steak, Roberto's South American Lime Ribs, Andie's Angelic BBQ Burgers, Scott's Tantalizing Dry Rub Chicken, Grant's Monday Night Special Buffalo Wings, Parmesan Grilled Halibut, and even desserts like Chocolate Banana Bang-a-rang.
101 Things To Do With A Bundt Pan (101 Things To Do With)
by Jenny HartinWe like big Bundts and we cannot lie! Discover fun one-pan dishes including cakes—and much, much more.101 Things To Do With A Bundt® Pan offers a wide variety of not only cake and bread recipes, but sweet and savory sides, appetizers, brunch ideas, and dinner options. Packed with delish recipe ideas cooked in everyone&’s favorite iconic pan, 101 Things To Do With A Bundt® Pan will help the home cook serve up quick and easy one-pan dishes from breakfasts to main dishes, including comfort foods like meat loaf, lasagna, mac and cheese, and even roast chicken. Also included are helpful hints for getting the best results from your Bundt! Try:· Bacony Jalapeno Poppers· Hawaiian Monkey Bread· Cranberry and Orange Bread· Cinnamon Pan Breakfast· General Tso&’s Chicken· Zucchini Lasagna· Sweet Potato Casserole· Berry-Filled Bundt Cake · Peach Cobbler, and much more
101 Things To Do With A Cake Mix: 5-copy Prepack (101 Things To Do With)
by Stephanie AshcraftThe New York Times–bestselling phenomenon. &“From Hawaiian Pineapple to luscious Lemonade Cake, the recipes are foolproof ways of faking homemade.&” —First for Women Move over Betty Crocker—101 Things to Do with a Cake Mix will amaze your friends and leave them Jell-O green with envy! From Snickers Surprise Cookies to Christmas Rainbow Poke Cake, it&’s the best thing to happen in the kitchen since your last romantic rendezvous! So what are you waiting for? Grab a cake mix, whip up some goodies, and throw some flour on your face so it looks like you spent days in the kitchen. Simple and sweetly satisfying recipes include Heavenly Brownies, German Chocolate Bars, Easy Snicker Doodles, Choco Sandwich Cookies, Lemon-Lime Refrigerator Cake, Valentine Love Cake, Peppermint Cake, Swiss-Chocolate Dump Cake, Pistachio Pound Cake, Quick and Easy Cornbread, Jack-O-Lantern Cake, Delicious Dirt, and more.
101 Things To Do With A Casserole (101 Things To Do With)
by Stephanie Ashcraft Janet EyringHearty recipes to make for every meal—or freeze for later—plus helpful hints and tips! Call it a one-pot, a casserole, or a hot dish, no one can deny the convenience and satisfaction these traditional meals provide. Whether you have late nights at work and want something homemade to heat up, or have limited ingredients and finicky kids, the mighty casserole is the answer to the grumbling in everyone's tummy. From the authors of the bestselling 101 Things to Do with a Slow Cooker and 101 More Things to Do with a Slow Cooker comes a new book in this million-copy-selling series—with recipes for: · Blueberry French Toast Casserole · Grandma's Chicken Potpie · Indiana Corn Lover Casserole · Hash Brown Heaven · Sloppy Joe Pie · Home-Style Shells and Cheese and more!
101 Things To Do With A Dutch Oven (101 Things To Do With)
by Vernon WintertonA treasury of recipes to make with this simple, classic cooking pot, indoors or out. With 101 easy recipes to choose from—ranging from breakfast to dessert, and including breads and rolls—the Dutch oven might just become the most popular cooking method in your house—or outside of it! Recipes in this cookbook include the Mountain Man Breakfast * Sausage Spinach Wreath * Dutch Oven Stew with spicy Jalapeno Cheese Bread * Caramel Apple Cobbler * Stuffed Pork Roast * Cinnamon Rolls * Dutch Oven Pizza * Apricot Raspberry Glazed Cornish Hens * White Chili * and more.
101 Things To Do With A Jar (101 Things To Do With)
by Barbara BeeryFrom classic lemonade to creative culinary gifts—recipes and ideas with no fancy gadgets needed! With this book, you can prepare, store, and serve 101 delicious meals, drinks, snacks, breads, and desserts in just one powerhouse dish, reducing waste, saving time—and stemming the never-ending tide of dirty dishes. From hearty soups and healthy salads to scrumptious breakfasts, sweet treats, and even homemade yogurts, pickles, jams, and jellies, 101 Things to Do with a Jar has something for everyone. No fancy gadgets needed, no bulky dishes taking up fridge space, just a simple jar and 101 exciting things to do with it. Make Presto Pesto Sauce • Sweet and Salty Gorp Blend • Honey Mustard Dressing • Fettuccini Alfredo Sauce • Crème Brulee Jars • Rainbow Salad • Spicy Black Bean Hummus • Cold Brew Vietnamese Coffee and more
101 Things To Do With A Potato: 5-copy Prepack (101 Things To Do With)
by Stephanie AshcraftThe New York Times bestselling author of 101 Things to Do with a Cake Mix puts the simple spud at the root of dishes from breakfasts to desserts. One potato, two potato, three potato—four! Introducing the next book in our thriving 101 series, 101 Things to Do with a Potato. Each year, the average American consumes close to 140 pounds of potatoes. With that in mind, nothing seems better than a cookbook featuring one of America&’s major food staples—the potato! &“Mrs. 101&” Stephanie Ashcraft has ingeniously created simple recipes that take potatoes to a whole new level. Try a Breakfast Burrito in the morning, sample the Sausage Corn Chowder for lunch, have the Italian Potato Chips as a mid-afternoon snack, for dinner try the Potato Crust Pizza, and then savor the Sweet Potato Cheesecake for dessert! Additional recipes include: Easy Chicken Soup, Basic Potato Salad, Bacon-Ranch Potato Salad, Tater Tot Casserole, Mashed Potato Taco Pie, Swiss Scalloped Potatoes, Corn Bread Stuffing Potatoes, Twice-Baked Garlic Potatoes, Traditional Mashed Potatoes and Gravy, Chili Cheese Fries, Baked Dijon Potato Wedges, Smoked Sausage-Egg Skillet, Peanut Butter Chocolate Fudge, Potato Bread, and more.