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The Practitioner's Guide To Product Management
by Jock BusuttilProduct management has never been a more necessary or in-demand discipline for both technology startups and more established companies. Through technology, we have the means to enrich our work and leisure time in ways people, even just a few years ago, could only have dreamed about. It is easier, cheaper and quicker than it ever has been before to create technology products in both software and hardware. Everything is continually changing and the pace of innovation is perpetually increasing - just look at 3D printing.Product management is the art, science and skill of bringing a successful product to life. In The Practitioner's Guide To Product Management, Jock Busuttil looks what product managers do, how the role came to be, how it's still continuing to evolve, and why it's such good news that there's no prescribed route to becoming one. Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and give you the inside track on avoiding all the common product management pitfalls. The book examines the fine line between success and failure and reveals nine ways you can increase your product's chances of success.If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.
The Practitioner's Guide To User Experience Design
by Luke MillerThe core mission of User Experience (UX) design is to craft digital experiences that not only empower but delight users, and we've never had a better set of tools for doing so. Not only is there strong demand in digital product development for people with UX skills, but technology is evolving so rapidly and in such interesting ways that the work affords constant opportunities to innovate and let your creativity run. But how do you get into UX Design? Do you have to know how to write code? Or do you need a degree in design? And what exactly is UX? Does it refer to the process or the result? In The Practitioner's Guide To User Experience Luke Miller answers all of these questions and draws on his own experience and examples of specific projects to walk you through the methods used by designers to craft user experiences. These include:*Techniques of user research, including conducting user interviews and surveys and creating personas to represent the range of users you're appealing to, as well as performing competitive analysis of rival products. *A core set of methods for crafting well designed routes of navigation through sites and apps, called user flows *Creating the layouts and designing the interface elements of pages, from initial sketching and creating a rough site map, through the drawing of more detailed page designs, generally called wireframes, and on to making moving prototypes. *User testing - everything from rough sketches to fully functioning prototypes to interpreting the results of tests and making recommendations for any changes to products. The best UX comes from learning by doing and understanding how creative, fun and satisfying the work can be. Adding UX expertise to your mix of skills will make you more marketable, a knowledge of UX principles and practices and will enrich your work in any part of digital product creation.
The Reputation Economy: How to Optimise Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
by David Thompson Michael FertikIn a world where technology allows companies to gather, aggregate and analyse data about us that includes our buying habits, our financial behavior, our professional and personal networks, and even our physical whereabouts - our digital reputations are becoming our most valuable currency. Whether you like it or not, everywhere you go, other people will be able to instantly access information about your reputation - with or without your knowledge or consent.In The Reputation Economy, Michael Fertik reveals the secrets used to optimise the digital reputations and improve the lives of millions of users of Reputation.com. Discover: *Which keywords to include in your CV, performance review, and LinkedIn profile to ensure you come up at the top of recruiters and potential employers' search results*How to curate your on and offline activity in way that will reduce the risk profile (and therefore your premiums) calculated by insurers*How to lure venture capital for your business idea or start-up, court low interest rates from investors, and garner the attention of tech giants like Google and Microsoft*How to hide the negative information (or information that doesn't match how you want to be perceived) that's out in the ether. There's nothing you can do to erase that digital footprint, but there are tricks you can use to keep it from being discovered. It will also show how you can use all this technology evaluate others' reputations so you always know who you're dealing with, whether it's a potential employee, investor or romantic partner. In short, The Reputation Economy will show you how to become 'reputation rich' in a world where your digital reputation is as valuable as the cash in your wallet.
Cast A Long Shadow
by Elizabeth JeffreyThe year is 1916 and twenty-year-old Poppy Barlow is clearing the desk of her late father when she comes across a faded photograph of her father with his two sisters - aunts that Poppy never knew she had - along with their address. Poppy contacts her aunts, and is thrilled when they invite her to stay with them in Sheffield. But while Dale House might look grand from the outside, on closer inspection, the place is run-down and crumbling. Poppy determines to change all this and applies for a job at the local scythe works - to the horror of her aunts. As Poppy learns to survive, she is tormented by many unanswered questions. Why had her father rejected Dale House? Why had he never mentioned his sisters or the past? And what could have happened between her aunts and Frederick Kenton, her new boss, that could cause them so much anguish every time his name, or the scythe works, is mentioned?
Cast A Long Shadow
by Elizabeth JeffreyThe year is 1916 and twenty-year-old Poppy Barlow is clearing the desk of her late father when she comes across a faded photograph of her father with his two sisters - aunts that Poppy never knew she had - along with their address. Poppy contacts her aunts, and is thrilled when they invite her to stay with them in Sheffield. But while Dale House might look grand from the outside, on closer inspection, the place is run-down and crumbling.Poppy determines to change all this and applies for a job at the local scythe works - to the horror of her aunts. As Poppy learns to survive, she is tormented by many unanswered questions. Why had her father rejected Dale House? Why had he never mentioned his sisters or the past? And what could have happened between her aunts and Frederick Kenton, her new boss, that could cause them so much anguish every time his name, or the scythe works, is mentioned?
Dowland's Mill
by Elizabeth JeffreyThe evening Rose Bentley takes a short-cut home across the marsh proves a fateful one. Panicked by the rising tide and struggling on a sprained ankle, it is no wonder she imagines seeing a dead body in a mud-drowned gully. Her rescuer Michael Dowland, the brusque but attractive son of the mill owner, assures her there is nothing there. In the cosy warmth of the kitchen at Dowland's Mill, visions of dead bodies do seem far-fetched, and soon Rose begins to fall in love with both man and house. Once installed in the Mill as Michael's wife, Rose sees a different picture. Despite her gentle manner, Mrs Dowland rules her family with a rod of iron. More worrying to Rose is the change in Michael who is no longer the loving man she married. But Rose is only beginning to discover the truth about the family at Dowland's Mill . . .
Dowland's Mill
by Elizabeth JeffreyThe evening Rose Bentley takes a short-cut home across the marsh proves a fateful one. Panicked by the rising tide and struggling on a sprained ankle, it is no wonder she imagines seeing a dead body in a mud-drowned gully. Her rescuer Michael Dowland, the brusque but attractive son of the mill owner, assures her there is nothing there. In the cosy warmth of the kitchen at Dowland's Mill, visions of dead bodies do seem far-fetched, and soon Rose begins to fall in love with both man and house.Once installed in the Mill as Michael's wife, Rose sees a different picture. Despite her gentle manner, Mrs Dowland rules her family with a rod of iron. More worrying to Rose is the change in Michael who is no longer the loving man she married. But Rose is only beginning to discover the truth about the family at Dowland's Mill . . .
Far Above Rubies
by Elizabeth JeffreyWhen lovely Laura Chapman wakes up to find herself destitute in a London workhouse with all her belongings stolen, she cannot imagine how she will ever get over the shame. An orphan newly arrived from India, Laura is at the mercy of Jack Plant, the workhouse overseer, whose intentions are far from honourable. Distraught and penniless, Laura is taken in by the poor by kindly Taylor family and, determined to pay her way, becomes a factory girl at Beresford's Silk Mill where she comes to the attention of Alex Beresford, the talented engineer son of the factory owner. It begins to seem as if love and happiness are still possible for a girl whose life has been blighted by sorrow. Until the day Jack Plant appears to threaten her new-found security by revealing the secret she has tried so hard to keep.
Far Above Rubies
by Elizabeth JeffreyWhen lovely Laura Chapman wakes up to find herself destitute in a London workhouse with all her belongings stolen, she cannot imagine how she will ever get over the shame. An orphan newly arrived from India, Laura is at the mercy of Jack Plant, the workhouse overseer, whose intentions are far from honourable. Distraught and penniless, Laura is taken in by the poor by kindly Taylor family and, determined to pay her way, becomes a factory girl at Beresford's Silk Mill where she comes to the attention of Alex Beresford, the talented engineer son of the factory owner. It begins to seem as if love and happiness are still possible for a girl whose life has been blighted by sorrow. Until the day Jack Plant appears to threaten her new-found security by revealing the secret she has tried so hard to keep.
Fields Of Bright Clover
by Elizabeth JeffreyRachel Gardner's family life is far from a happy one. Her father, Stanhope, is cold and remote and her mother Nellie seems to care for nothing but housework. Then, one day, Stanhope collapses in the street and dies - and the fa ade he had built up carefully for so many years is revealed as a sham. Sad and confused, Rachel leaves home and flees to the one place she has known parental kindness: the home of the rector's daughter Angela, her school friend. As her feelings for Angela's elder brother David deepen into romance, Rachel believes she has everything she ever desired. But after the outbreak of the Second World War, David joins the RAF and returns horribly injured, refusing to see her. Fate, however, gives Rachel another chance at love. And just as the pieces of her once-shattered life are falling into place, a new disaster threatens everything she holds dear.
Fields Of Bright Clover
by Elizabeth JeffreyRachel Gardner's family life is far from a happy one. Her father, Stanhope, is cold and remote and her mother Nellie seems to care for nothing but housework. Then, one day, Stanhope collapses in the street and dies - and the façade he had built up carefully for so many years is revealed as a sham. Sad and confused, Rachel leaves home and flees to the one place she has known parental kindness: the home of the rector's daughter Angela, her school friend. As her feelings for Angela's elder brother David deepen into romance, Rachel believes she has everything she ever desired. But after the outbreak of the Second World War, David joins the RAF and returns horribly injured, refusing to see her.Fate, however, gives Rachel another chance at love. And just as the pieces of her once-shattered life are falling into place, a new disaster threatens everything she holds dear.
Ginny Appleyard
by Elizabeth JeffreyWhen Ginny Appleyard's childhood sweetheart returns home after his racing season aboard the yacht Aurora, her hopes that he is bringing her an engagement ring are shattered, as Nathan disembarks with Isobel Armitage; the daughter of Aurora's owner. Instead of the hoped-for proposal, Nathan tells Ginny that he is leaving their home town and following Isobel to London, to pursue his dreams of becoming an artist. Already distraught at the tragic death of her father, Ginny is devastated to hear that Nathan and Isobel are to be married and her heartache is compounded when she discovers that she is expecting Nathan's child. Forced by her mother to choose between a loveless marriage of convenience to the rough sailor Will Kesgrave, and the more sinister option of being 'put away', Ginny Appleyard's future is far from certain . . .
Ginny Appleyard
by Elizabeth JeffreyWhen Ginny Appleyard's childhood sweetheart returns home after his racing season aboard the yacht Aurora, her hopes that he is bringing her an engagement ring are shattered, as Nathan disembarks with Isobel Armitage; the daughter of Aurora's owner. Instead of the hoped-for proposal, Nathan tells Ginny that he is leaving their home town and following Isobel to London, to pursue his dreams of becoming an artist.Already distraught at the tragic death of her father, Ginny is devastated to hear that Nathan and Isobel are to be married and her heartache is compounded when she discovers that she is expecting Nathan's child. Forced by her mother to choose between a loveless marriage of convenience to the rough sailor Will Kesgrave, and the more sinister option of being 'put away', Ginny Appleyard's future is far from certain . . .
Hannah Fox
by Elizabeth JeffreyWhen Hannah Fox's younger brother Sam is ridden down in the street by Thomas Truswell, the spoilt son of the most powerful industrialists in Sheffield, she sets off to the Truswell's estate to complain. Lady Truswell is taken with the hot-tempered young girl who has come to demand an apology of her son. Promising to deal with Thomas, Lady Truswell offers Hannah a position as housemaid on the estate. But Hannah's father forbids her to have anything to do with the Truswells. In his anger he reveals that his grandfather was once in partnership with a Truswell, who stole his silver designs and made a fortune that should have rightly been shared with the Foxes. Dismissing this as history, Hannah resolves to defy her father - only to find that the Truswells' taste for treachery is not all in the past.
Hannah Fox
by Elizabeth JeffreyWhen Hannah Fox's younger brother Sam is ridden down in the street by Thomas Truswell, the spoilt son of the most powerful industrialists in Sheffield, she sets off to the Truswell's estate to complain. Lady Truswell is taken with the hot-tempered young girl who has come to demand an apology of her son. Promising to deal with Thomas, Lady Truswell offers Hannah a position as housemaid on the estate. But Hannah's father forbids her to have anything to do with the Truswells. In his anger he reveals that his grandfather was once in partnership with a Truswell, who stole his silver designs and made a fortune that should have rightly been shared with the Foxes. Dismissing this as history, Hannah resolves to defy her father - only to find that the Truswells' taste for treachery is not all in the past.
In Fields Where Daisies Grow
by Elizabeth JeffreyAfter a London pub brawl, in which her beloved father is injured, thirteen-year-old Sally Stangate and her family must flee to begin a new life in the Essex village where he was born. But when they arrive, Sally has an uncanny feeling that her future in Wyford will be ill-starred. Her premonition proves to be well-founded; six years later, just after the outbreak of World War I, an old family secret destroys her hopes of marriage to Tim, the man she loves, and estranges her from her family. Determined to put the past behind her, Sally goes to work in her Aunt Becca's antiques shop. When she falls in love with a young shipwright, Sam Bridges, she believes the chance of happiness is hers once more - but Sam's mother opposes the match and Sally is forced to watch her lover go off to war at the very moment when she needs him most.
In Fields Where Daisies Grow
by Elizabeth JeffreyAfter a London pub brawl, in which her beloved father is injured, thirteen-year-old Sally Stangate and her family must flee to begin a new life in the Essex village where he was born. But when they arrive, Sally has an uncanny feeling that her future in Wyford will be ill-starred. Her premonition proves to be well-founded; six years later, just after the outbreak of World War I, an old family secret destroys her hopes of marriage to Tim, the man she loves, and estranges her from her family.Determined to put the past behind her, Sally goes to work in her Aunt Becca's antiques shop. When she falls in love with a young shipwright, Sam Bridges, she believes the chance of happiness is hers once more - but Sam's mother opposes the match and Sally is forced to watch her lover go off to war at the very moment when she needs him most.
Mollie On The Shore
by Elizabeth JeffreyAfter the death of her mother, Mollie Barnes is sent to live in her aunt and uncle's house and forced to endure her aunt's simmering resentment. One day, the tension explodes, leading to a shocking revelation about Mollie's parentage. Every day, Mollie had been working by the shore, under the shadow of a large and imposing house. Now she knows that the master of the house, James Grainger, is her real father, she vows that one day she will sit at his table. But her dreams of finding acceptance are shattered as she finds herself the unwilling object of her half-brother's affections . . .
The Buttercup Fields
by Elizabeth JeffreySince they were pupils in the village school, it had been obvious that Becca the ploughman's daughter and George the blacksmith's son would one day marry. But Becca's scheming younger sister, Ellen, upsets their plans with a shocking announcement: she is pregnant with George's child. Shock and disillusionment sour Becca's good nature, but it is partly restored when Jethro, newly returned to the district, begins to pay her attention and eventually proposes marriage. He has inherited a nearby cottage from his aunt, and has plans to build a business specialising in furniture. While Becca and Jethro run their thriving business, Ellen and George have too many children and not enough money. The needy Ellen is forced to accept the charity that Becca offers, but it seems the two sisters will not be true friends again. Especially as George remains convinced he married the wrong sister . . .
The Buttercup Fields
by Elizabeth JeffreySince they were pupils in the village school, it had been obvious that Becca the ploughman's daughter and George the blacksmith's son would one day marry. But Becca's scheming younger sister, Ellen, upsets their plans with a shocking announcement: she is pregnant with George's child. Shock and disillusionment sour Becca's good nature, but it is partly restored when Jethro, newly returned to the district, begins to pay her attention and eventually proposes marriage. He has inherited a nearby cottage from his aunt, and has plans to build a business specialising in furniture. While Becca and Jethro run their thriving business, Ellen and George have too many children and not enough money. The needy Ellen is forced to accept the charity that Becca offers, but it seems the two sisters will not be true friends again. Especially as George remains convinced he married the wrong sister . . .
The Weaver's Daughter
by Elizabeth JeffreyWhen Anna hears her father's plans to marry her off to an old widower, she is determined to escape. Gathering together everything they own, Anna and her childhood sweetheart Jan board a boat from Holland to England. Heading for Colchester, the hub of the thriving cloth trade, life is not easy for the young lovers - Jan falls terribly ill on their journey and they are shocked to find seething tensions between the English and the Dutch. On the advice of the local church minister, Jan finds work in very poor conditions. Faring better, Anna is offered a place in the minister's house. But when lecherous motives behind Minister Archer's generosity are revealed, Anna flees her new home. But with no money and nowhere to live, the future looks perilous for Jan and Anna . . .
The Weaver's Daughter
by Elizabeth JeffreyWhen Anna hears her father's plans to marry her off to an old widower, she is determined to escape. Gathering together everything they own, Anna and her childhood sweetheart Jan board a boat from Holland to England. Heading for Colchester, the hub of the thriving cloth trade, life is not easy for the young lovers - Jan falls terribly ill on their journey and they are shocked to find seething tensions between the English and the Dutch.On the advice of the local church minister, Jan finds work in very poor conditions. Faring better, Anna is offered a place in the minister's house. But when lecherous motives behind Minister Archer's generosity are revealed, Anna flees her new home. But with no money and nowhere to live, the future looks perilous for Jan and Anna . . .
To Be A Fine Lady
by Elizabeth JeffreyAbandoned as a baby, Joanna was brought up by the cruel farmer who found her and put to work on his land as soon as she could walk. Despite such hardship, Jo still keeps her spirits up, strengthened by the knowledge that she was discovered in a luxurious blue velvet cloak - evidence that her true mother must have been a fine lady. When successful factory owner Abraham Silkin decides that she has the potential to make him a good wife, Jo believes that her dreams of living in splendour are finally coming true. But she hasn't bargained on her forbidden attraction to Abraham's godson. Nor does she realise that the truth about her family lurks just around the corner - and is getting ready to reveal itself on the most important day of her life . . .
To Be A Fine Lady
by Elizabeth JeffreyAbandoned as a baby, Joanna was brought up by the cruel farmer who found her and put to work on his land as soon as she could walk. Despite such hardship, Jo still keeps her spirits up, strengthened by the knowledge that she was discovered in a luxurious blue velvet cloak - evidence that her true mother must have been a fine lady. When successful factory owner Abraham Silkin decides that she has the potential to make him a good wife, Jo believes that her dreams of living in splendour are finally coming true. But she hasn't bargained on her forbidden attraction to Abraham's godson. Nor does she realise that the truth about her family lurks just around the corner - and is getting ready to reveal itself on the most important day of her life . . .
Travellers' Inn
by Elizabeth JeffreyBethany and her mother are left destitute following the scandalous death of her father. Forced to leave their beloved home with little more than the clothes they are wearing, their last hope is to prevail upon their only living relative, Bethany's Great Aunt Sarah, who runs a coaching inn and reluctantly agrees to let them stay. Bethany impresses Sarah with her attitude to hard work and soon manages to convince her to build up the business again. As trade at the inn improves, their future begins to look secure. But trouble lies ahead, not only in the rumours of a planned railway, but also in the form of Zachary Brown, and itinerant labourer who takes a shine to Bethany, but who is not all he seems . . .